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1 RiversideCA.gov
1 RiversideCA.gov
CITY SPONSORSHIP PROGRAM
FISCAL YEAR 2023-2024, FALL CYCLE
Economic Development,
Placemaking & Branding/Marketing Committee
May 18, 2023
Community & Economic Development Department
RiversideCA.gov
2 • City Sponsorship Program
– Local non-profit organizations
– City Funds and/or in-kind services
• Applications accepted twice a fiscal year
– Summer application (July 31 deadline) - charitable and community events produced from January 1 – June 30
– Winter application (January 31 deadline) charitable and community events produced from July 1 – December 31
BACKGROUND
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3 • City-Sponsored Events/Projects must:
– Promote the City as a desirable visitor destination, place to live, and do business
– Enhance the quality of life for residents
– Advance Riverside’s commitment to being a multicultural community
– Encourage neighborhood identity and pride and promote cultural and artistic awareness
– Include a significant outreach component
• Each applicant must be a registered IRS 501(c)nonprofit • Funds cannot be used for operational costs
BACKGROUND (CONT.)
RiversideCA.gov
4 • Applicant Focus Areas:
– Arts/Humanities
– Community Food Access
– Community Service
– Culture
– Education
– Health/Fitness/Athletics
– Specific Populations (Seniors/Youth/Differently-Abled)
DISCUSSION
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5 SHOWCASING PAST AND CURRENT APPLICANTS
County of Riverside Juneteenth Celebration
Riverside Arts Academy
Riverside Children’s Theater
RiversideCA.gov
6 • Applicants are invited to
attend a Sponsorship 101
Workshop four to six weeks
prior to deadline
• Applicants are required to
submit written reports
(within 60 days of project
completion)
EXPECTATIONS
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7 1. Projected Attendance
2. Previous Attendance (if
applicable)
3. History of Service to
Community
4. Connection to the City
Strategic Plan
5. Eligible Monetary Request
(50%, 35%, or 20%, based on
previous requests, as outlined
in the Sponsorship Guidelines)
•
6. Projected Cost per Participant
7. Cultural Program
8. Diversity, Equity, Inclusion
– Ability
– Culture
– Ethnicity
– Families
– Seniors
– Children & Youth
9. Council Ward
10.Availability of Requested
Resource
PROGRAM EVALUATION CRITERIA
RiversideCA.gov
8 TABLE SPONSORSHIP SUMMARY, JULY – DECEMBER, 2022
Event Name Department Event Description Event Date Sponsorship Amount Greater Riverside
Chambers of Commerce
Legislative Summit
Riverside Public
Utilities
The Chamber hosts this annual
forum giving Chamber members
and local business leaders the
opportunity to meet with peers and
state policy experts to focus on
priority legislative issues facing
California business.
10/14/2022 600.00
Latino Network’s
24th Annual
Nuestra Navidad
Breakfast
Police
Benefits local community programs,
scholarships, educational programs,
cultural events and Latino Network
leadership programs including the
Latino Network Leadership Institute,
HOPE Leadership and History Day
conference, and Biannual
Leadership Conference.
12/14/2022 555.00
Total:
$1,155.00
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9 Envision Riverside 2025 Strategic Plan Priorities
Cross-Cutting Threads
STRATEGIC PLAN ALIGNMENT
Arts, Culture & Recreation Community Well-Being
RiversideCA.gov
10 That the Economic Development, Placemaking and Branding/Marketing Committee:
1. Receive, review, and provide input on staff recommendations for the City Sponsorship Program for the six-month period of July 1 – December 31, 2023;
2. Recommend that City Council approve City Sponsorship support in the form of monetary funding and/or in-kind contributions of $127,904 for charitable and community events, which are produced by local non-profit organizations; and
3. Receive and file biannual Table Sponsorship report for July 1, 2022 – December 31, 2022.
RECOMMENDATIONS
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