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1 RiversideCA.gov
1 RiversideCA.gov
CITY SPONSORSHIP PROGRAM
FISCAL YEAR 2023-2024, SPRING CYCLE
Economic Development,
Placemaking & Branding/Marketing Committee
November 2, 2023
Community & Economic Development Department
RiversideCA.gov
2 • City Sponsorship Program
– Local non-profit organizations
– City Funds and/or in-kind services
• Summer Application (July 31 deadline)
– events produced from January 1 – June 30
• Winter Application (January 31 deadline)
– events produced from July 1 – December 31
BACKGROUND
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3 • City-Sponsored Events/Projects must:
– Promote the City as a desirable destination
– Enhance the quality of life for residents
– Advance Riverside’s multicultural community
– Encourage neighborhood identity and pride
– Promote cultural and artistic awareness
– Include a significant outreach component
• All applicants must be IRS 501(c) nonprofit organizations • Funds cannot be used for operational costs
REQUIREMENTS
RiversideCA.gov
4 • Arts/Humanities
• Community Food Access
• Community Service
• Culture
• Education
• Health/Fitness/Athletics
• Specific Populations (Seniors/Youth/Differently-Abled)
APPLICANT FOCUS AREAS
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5 Spanish Town
Heritage Foundation
Riverside Tamale
Festival
PAST AND CURRENT APPLICANTS
Junior League of
Riverside
Diaper Distribution
West Coast
Thunder 2023
RiversideCA.gov
6 • Applicants are invited to
attend a Sponsorship 101
Workshop
• Applicants are required to
submit written reports
EXPECTATIONS
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7 1. Projected Attendance
2. Previous Attendance
3. History of Service to
Community
4. Connection to the City
Strategic Plan
5. Eligible Monetary
Request
(50%, 35%, or 20%,
based on previous requests)
•
6. Projected Cost per Participant
7. Cultural Program
8. Diversity, Equity, Inclusion
– Ability
– Culture
– Ethnicity
– Families
– Seniors
– Children & Youth
9. Council Ward
10.Availability of Requested
Resource
PROGRAM EVALUATION CRITERIA
RiversideCA.gov
8 Envision Riverside 2025 Strategic Plan Priorities
Cross-Cutting Threads
STRATEGIC PLAN ALIGNMENT
Arts, Culture & Recreation Community Well‐Being
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9 1. Receive, review, and provide input on staff recommendations for the City Sponsorship Program for the six-month period of January – June, 2024
2. Recommend that City Council approve City Sponsorship support in the form of monetary funding and/or in-kind contributions of $199,616 for charitable and community events, which are produced by local non-profit organizations; and
3. Receive and review Table Sponsorship report for January – June 2023
RECOMMENDATIONS
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