Cities Index.
Staff Recommendation SP 23-24

Economic Development, Placemaking, and Branding/ Marketing Committee
November 2, 2023

Document
Staff Recommendation SP 23-24
Meeting
November 2, 2023
Body
Economic Development, Placemaking, and Branding/ Marketing Committee
Original file
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Text extracted from the city's file for reading and search. Open the original on riversideca.legistar1.com. That file is the official record.

City of Riverside Sponsorship Program
Staff Recommendations
January 1 - June 30, 2024
Summary of City Sponsorship Recommendations, Spring 2023/2024 Arts and Cultural Affairs (ACAD) Annual Budget for City Sponsorship 135,545 ACAD Recommended Cash Sponsorship 63,150
ACAD Mid-Year Budget Cycle Adjustment - Additional Cash Recommend 30,400 Total Recommended Cash Sponsorship 93,550
Recommended In-Kind (+Facilities) 106,066
Total Recommended Sponsorship 199,616
Organization and Event/Project
* Denotes New Applicant
Date of
Event
or Project
Attendance Event Budget Council
Ward
Requested
Funding
Recommended
Funding
(ACAD)
Requested
In-Kind Recommended In-Kind Requested Facilities Recommended Facilities Cash Recommended
In-Kind
Recommende
d
(incl.

Facilities)
Total
Sponsorship
Recommended

INSTRUCTIONS FOR

REQUESTING POLICE
EXPLORERS OR FIRE DEPT.

VEHICLE, IF AWARDED:

TO REQUEST POLICE

EXPLORERS, GO TO
HTTPS://WWW.RIVERISIDECA.

GOV/RPD/CONTENT/EXPLORER

PRESENTATIONREQUEST-
FORM.

TO REQUEST FIRE DEPT.

VEHICLES OR PERSONNEL, GO
TO:

HTTPS://WWW.RIVERSIDECA.

GOV/FIRE/CONTENT/PUBLIC-
EDUCATION-REQUEST .

IT IS THE RESPONSIBILITY OF EVENT

ORGANIZER TO ENSURE COMPLIANCE

WITH SPECIAL EVENTS AND OTHER

RESTRICTIONS/GUIDELINES (IF
APPLICABLE). IF EVENT REQUIRES

RESOURCES NOT INCLUDED IN

SPONSORSHIP APPLICATION,

INCLUDING ADDITIONAL STAFF,

ORGANIZER WILL BE REQUIRED TO PAY
ALL HARD COSTS. ORGANIZER MUST

COMPLETE/SUBMIT THE PRCSD

FACILITY RESERVATION APPLICATION,

AND ALL EVENT-RELATED FEES MUST
BE PAID 90 DAYS IN ADVANCE OF

EVENT TO RECEIVE A FINAL, APPROVED
PERMIT. NO MEETINGS ON CITY
HOLIDAYS. GROUP MUST COORDINATE
WITH SITE COORDINATORS RE: DATES
AND TIMES.

Category 1: Outreach Events/Projects
1 Arlington Business Partnership
Riverside Cook-Off & Car Show 5/25 30,000 100,000 5 15,000 14,000 SEP/Banner permit fee; RPD
Services; Vehicle/Booth
(RFD, RPD, RPU, 311, PRCSD)
SEP fee; RFD Vehicle; RPU
Booth; RPD Services valued @
$7,160, Booth, Explorers
(contact
[email protected] for
permit and police services and
[email protected] for
booth); if date conflicts with
prior commitment, request
could be denied. See top of
column.

Mobile Stage, Game Booth
Waive the Mobile Stage fee (924.50 +
$107.40/hr for additional hours), The
group will be responsible for the app
processing fee ($26.75), refundable
deposit ($1,000), delivery/set-up fees
($645), and staff fees ($24.25/hr per
staff member, TBD by PRCSD
Supervisors). Group may use up to 12
game booths to include: EZ-Ups,
sidewalls, and carnival game equipment.

Group will coordinate with Inventory
Recreation Services re: pick-up. Group
will pay full compensation for
replacement and/or repairs of
damaged/broken equipment. Facility
app and Mobile Stage app must be
completed/submitted to Facilities
Recreation Services Coordinator.
14,000 10,784 24,784
2 Big Brothers Big Sisters of the Inland Empire
Mentorship Awards Celebration 3/7 225 35,000 1 5,000 750 N/A N/A N/A N/A 750 0 750 3 California Citrus State Historic Park
Non Profit Management Corporation
2024 Citrus Festival
4/6 4,000 45,000 5 0
SEP/Banner Permit fees;
RPD Services
SEP/Banner Permit fees; RPD
Services valued @ $1,540
(contact
[email protected])
N/A N/A 0 1,540 1,540
Organization and Event/Project
* Denotes New Applicant
Date of
Event
or Project
Attendance Event Budget Council
Ward
Requested
Funding
Recommended
Funding
(ACAD)
Requested
In-Kind Recommended In-Kind Requested Facilities Recommended Facilities Cash Recommended
In-Kind
Recommende
d
(incl.

Facilities)
Total
Sponsorship
Recommended
4 Civil Rights Institute of Inland Southern California
Public Programming for Working Coachella:

Images of the Framework Community
1/8 - 5/10 800 8,365 1 2,000 1,000 N/A N/A N/A N/A 1,000 0 1,000 5 Division 9 Gallery
La Esquina: Culture, Rides, and Good Vibes! 5/18 24,000 80,900 1 15,000 6,000 SEP fee; RPD Services SEP fee; RPU booth; RPD -
TBD,
as more event details are
completed
White Park
Waive 8 hr Open Space fee ($1,075) and
$37.50 for each additional hour. Group
will be responsible for completing facility
reservation app ($26.75), refundable
deposit ($1,250), alcohol fee ($134.25)
and staff fees ($24.25/hr per staff
member, TBD by PRCSD Supervisors).

Group must provide staff/volunteers a
mechanism to count entries, not to
exceed 3,000 at any time, per RFD code.

Organizer must complete the app and
submit to Faciliteis Recreation Services
Coordinator. See top of column.
6,000 1,338 7,338
6 Empower You Edutainment
Acting for Camera
Film Showcase Summer Camp
6/3 240 6,124 5 1,000 750 RPU Bags (100) N/A
Bourns Family YIC
(Green,
Meeting, Dance rooms)
Waive hourly rental fees for Green and
Community Rooms (use dependent on
availability). Group will be responsible
for app processing fee ($26.75),
refundable deposit ($500) and hourly
staff fees ($24.25/hr per staff member,
TBD by PRCSD Supervisors).

Holiday/weekend overtime may apply
for Parks Call Our and/or benefited staff.

Group is responsible for provision of
materials/equipment, such as copies,
tools, laptops, projectors. Group will
work directly with the Site Coordinator
re: dates/times. Group must complete
the facility reservation app and submit
to the Stratton Center Recreation
Services Coordinator.
750 5,040 5,790
7 Glocal Outreach
Easter Sunrise Service 3/31 2,500 3,000 1 500 500
SEP/Banner permit fees; RPD
Services; PRCSD
Transportation vans;
Port-a-potties
SEP/Banner Permit fees; No
specific RPD services, but Watch
Commander will be asked to
send extra patrols during event
Mt. Rubidoux
Waive 8 hr Open Space fee ($860) and
$37.50for additional hour for Mt.

Rubidoux. Group will be responsible for
app processing fee ($26.75),refundable
deposit ($1,000), staff fees($24.25/hr
per required staff; Special Transit and
Parks Driver fees TBD by the Special
Transit Division and Parks Dept. Group
will be responsible for securing portable
restrooms from approved vendor. The
City audio equipment will not be
available; however, PRCSD will
provideaccess to electricity. Group must
secure audio vendorand coordinate
logistics of delivery/set-up and
breakdown with PRCSD designee. Group
must submit facility app for use of Lg.

Conf. Rm. at PRCSD main office. Group
must obtain permission from Rivers and
Lands Conservancy for use of the Mt.

Rubidoux cross. Group must complete
facility app and submit to Facilities
Services Coordinator. See top of
column.
500 75 575
Organization and Event/Project
* Denotes New Applicant
Date of
Event
or Project
Attendance Event Budget Council
Ward
Requested
Funding
Recommended
Funding
(ACAD)
Requested
In-Kind Recommended In-Kind Requested Facilities Recommended Facilities Cash Recommended
In-Kind
Recommende
d
(incl.

Facilities)
Total
Sponsorship
Recommended
8 Janet Goeske Foundation
Spring Events 1/1 - 6/30 1,200 9,000 3 1,800 750 RPD Booth (Sr. Conf.) RPU Booth (Sr. Conf.); RPD
Booth and Medical Disposal for
Sr. Conf. (contact
[email protected])
N/A N/A 750 0 750
9 Inland Chinese American Alliance
2024 Riverside Lunar Festival 1/27 - 1/28 100,000 115,400 1 8,000 5,000 SEP/Banner permit fees;
RPD Services; RPU Bags
(1,000)
SEP/Banner permit fees; RPU
booth and bags (1,000);RPD
Services valued @ $7,200 and
Booth (Org will pay for second
day of event contract; contact
[email protected] for
services and
[email protected] for
booth)
N/A N/A 5,000 8,295 13,295
10 Inlandia Institute
Children's Creative Literacy Programs 1/1 - 6/30 500 16,250 1, 4 3,250 750 N/A See top of column. N/A N/A 750 0 750 11 Junior League of Riverside, Inc.

Truck-A-Palooza 3/9 3,000 6,000 1 1,200 1,200 SEP fee; Vehicles (RFD, RPD, RPU)
SEP fee; RFD Vehicle (see top
of column for instructions); RPU
Booth; RPD Booth/Vehicle
(contact dgranillo@riversideca.
gov)
N/A N/A 1,200 2,575 3,775
12 Riverside Arts Academy
Spring 2024 Cesar Chavez Community
Center Music Program
1/1 - 6/30 250 90,133 2 10,000 2,500 N/A N/A Cesar Chavez Community Center
Collaboration w/ PRCSD and RAA. Music
program will operate on Saturdays (9AM
- 2PM), to include Cesar Chavez Center
Basement, Conf. Rm., Community Rm.,
Auditorium and Rms. , D, E, F G J, I, J,
K, L. No staff provided. Group must
complete the facility reservation app and
submit to the Cesar Chavez Recreation
Services Coordinator. No activities on
City holidays. See top of column.
2,500 0 2,500
13 Riverside Arts Council
Artists on Main
1/1 - 6/30 24,000 29,000 1 5,800 2,000 N/A
SEP fee; RPD Services/Booth,
valued @ $3,960 (contact
[email protected]
for services and
[email protected] for
booth)
N/A N/A 2,000 4,035 6,035
14 Riverside County NAACP Youth Council 17-AJ
Breaking Bread Unity Basketball Game 5/9 - 6/27 500 14,750 5 2,950 750 RPU Bags (250) RPU Bags (250); RPD - TBD
with
Ryan Railsback as details are
confirmed
Stratton Center for
Planning,
Bourns YIC Green Room
Waive rental fees ($65 - $105) for use
of Stratton Community Center
Class/Banquet Rm, the BFYIC, and
Community Rm (use dependent on
availability). Group will be reponsible
for reservation app fee ($26.75),
refundable deposit ($500), and staff fees
($24.25/hr per staff member, TBD by
PRCSD Supervisors). Holiday/weekend
overtime may apply for Parks Call Out
and/or benefited staff. Group will work
directly with Site Coordinator on
dates/times. Group must complete the
facility reservation app and submit to
Facilities Recreation Services
Coordinator. See top of column.
750 5,040 5,790
Organization and Event/Project
* Denotes New Applicant
Date of
Event
or Project
Attendance Event Budget Council
Ward
Requested
Funding
Recommended
Funding
(ACAD)
Requested
In-Kind Recommended In-Kind Requested Facilities Recommended Facilities Cash Recommended
In-Kind
Recommende
d
(incl.

Facilities)
Total
Sponsorship
Recommended
15 Riverside Cultural Consortium
Monthly Artswalk and First Sundays 1/1 - 6/30 100,000 31,000 1 5,000 5,000 N/A N/A N/A N/A 5,000 0 5,000
16 Riverside Medical Clinic Charitable Foundation
Annual Health and Wellness Fair 3/16 750 19,750 3 1,000 750 Booth/Vehicle (RFD, RPD, Othe RPD Booth (Contact jvdavid@ riversideca.gov) N/A N/A 750 0 750
17 Riverside Unified School District Foundation*
RUSD Civic Showcase Open House 5/8 400 22,200 1 2,200 1,000 RPU Bags (400) RPU Bags (250) N/A N/A 1,000 243 1,243 18 Adrian Dell and Carmen Roberts
Black History Month Parade and Expo 2/10 2,000 17,090 1 3,400 3,400 RPD (Show Mobile) SEP fee; RFD Vehicle (see top
of column for instructions); RPD
Services valued @ $4,830
(contact
[email protected])
Route: RCC to
13th and Main
Waive Mobile Stage fee ($924.50) and
additional hourly fee ($107.50/hr.).

Group will be responsible for the app
processing fee ($26.75) and refundable
deposit ($1,000). Submit reservation
and Mobile Stage apps to the Facilities
Recreation Services Coordinator. See top
of column.
3,400 6,405 9,805
19 Villegas Park Advisory
Cinco de Mayo Celebration
4/27 500 11,000 4 2,200 1,500 RPD Services; RPU bags
(100);
RFD Vehicle (see top of column
for instructions); RPU Bags
(100); RPD Services valued @
$1870 (contact
jvdavid@riversideca.
gov) and RPD will request extra
patrol during event
Ysmael Villegas
Community Center
Waive 8 hr. Open Space fee ($860) and
additional hourly fee ($37.50/hr);
Kitchen fee ($96.75/hr.); Picnic Shelter
fee for 8 hrs ($69.75); group is
responsible for app processing fee
($26.75), refundable deposit ($1,000),
and staff fees ($24.25/hr per staff
member, TBD by PRCSD Supervisors).

Group will work directly with Site
Coordinator. Group must
complete/submit reservation app to
Villegas Park Recreation Services
Coordinator. See top of column.
1,500 6,859 8,359
20 Women Strengthening Women
Struggle Strong Workshop 1/1 - 6/30 140 5,000 3 0 250 RPU bags (150) N/A N/A N/A 250 0 250 Subtotal, Category 1 47,850 47,850 52,229 100,079
Category 2: Events/Projects with Added Outreach Component 21 Black Voice Foundation*
Blackfest 6/21 - 6/23 20,000 843,562 Various 2,000 4,000 SEP fee
SEP fee Convention Center, Fox,
PRCSD, RMA N/A 4,000 75 4,075
22 East Riverside Rotary
Show n' Go 5/3 - 5/5 30,000 75,000 1 0 0 SEP fee; RPD Services SEP fee, RPU Booth; RPD
Services
valued @ $8,760 (contact
[email protected])
N/A N/A 0 8,760 8,760
23 Full Circle Players
New Play Festival 5/16 - 5/19 600 12,950 1 1,500 750 N/A N/A N/A N/A 750 0 750 Organization and Event/Project
* Denotes New Applicant
Date of
Event
or Project
Attendance Event Budget Council
Ward
Requested
Funding
Recommended
Funding
(ACAD)
Requested
In-Kind Recommended In-Kind Requested Facilities Recommended Facilities Cash Recommended
In-Kind
Recommende
d
(incl.

Facilities)
Total
Sponsorship
Recommended
24 Old Riverside Foundation
Vintage Home Tour, Restoration Fair
& Vintage Mercantile 2024
5/18 1,000 6,000 2 750 750 N/A N/A N/A N/A 750 0 750
25 Path of Life Ministries
Twenty-Five Year Celebration 1/27 200 196,850 1 5,285 1,000 SEP fee SEP fee N/A N/A 1,000 0 1,000
26 Redlands Bicycle Classic, Inc.*
Redlands Bicycle Classic 4/10 - 4/14 30,000 400,000 TBD 0 0 Banner Permit fees; RPD Services; Vehicle/Booth
SEP/Banner permit fees; RPD
Services TBD N/A N/A 0 125 125
27 Riverside African American Historical Society
Martin Luther King, Jr. Walk 1/15 2,500 30,000 1,2 6,000 6,000 N/A SEP fee; RFD Vehicle (see top
of column for instructions); RPD
Services valued @ $1,410
(contact
[email protected])
Stratton Community Cente
Waive Stratton Center MPR hourly rate
($85), additional hours fee ($37.50/hr.)
Group will be responsible for:
processing fee ($26.75), refundable
deposit ($1,000), and staff fees
($24.25/hr. per staff member, TBD by
PRCSD Supervisors); group will work
directly with Site Coordinator. See top
of column.
6,000 4,025 10,025
28 Riverside Art Museum (RAM)
Riverside Art Market 2024 4/13 4,400 27,375 1 5,475 3,000 SEP/Banner permit fees; RPD
Services;
SEP/Banner Permit fees; RPD
Services valued @ $2,145
(contact
[email protected]);
additional permit required for
beer garden
White Park (Gazebo,
access to Dales Ctr. and
dumpsters)
Waive 8 hr. Open Space fee ($1,075)
and fee for additional hours
($37.50/hr); Waive Library fee ($35/hr),
Arts and Crafts Rm. Fee ($43/hr).

Group will be responsible for the
following: App processing fee ($26.75),
alcohol service fee ($134.25);
refundable deposit ($1,000), and staff
fees ($24.25/hr. per staff, TBD by
PRCSD Supervisors); group must
complete/submit Reservation app to
Facilities Recreation Services
Coordinator. See top of column.
3,000 4,150 7,150
29 Riverside Children's Theatre
Spring Production 1/1 - 6/30 3,900 120,000 4 42,000 1,500 N/A N/A N/A N/A 1,500 0 1,500 30 Riverside County Philharmonic
Celebrating Black History Month 2/17 500 63,700 1 5,000 2,500 Banner Permit fees Banner Permit fees N/A N/A 2,500 50 2,550 Organization and Event/Project
* Denotes New Applicant
Date of
Event
or Project
Attendance Event Budget Council
Ward
Requested
Funding
Recommended
Funding
(ACAD)
Requested
In-Kind Recommended In-Kind Requested Facilities Recommended Facilities Cash Recommended
In-Kind
Recommende
d
(incl.

Facilities)
Total
Sponsorship
Recommended
31 Riverside Dickens Festival, Inc.
2024 Riverside Dickens Festival 2/24 - 2/25 20,000 52,000 1 10,000 8,000 SEP/Banner permit fees; RPD
Services
SEP/Banner Permit fees; RPD
Services valued @ $3,080
(contact
[email protected])
Main Street
between 11th and
University
N/A 8,000 125 8,125
32 Riverside Downtown Farmers Market
Weekly Market 1/1 - 6/30 500 weekly 74,949 1 2,000 2,000 SEP fee; Additional staff;
restroom access, social media
marketing
SEP fee N/A N/A 2,000 75 2,075
33 Riverside Educational Enrichment Foundation
Best Event Ever! Take 7 3/11 1,000 15,000 1 0 1,000 N/A No specific RPD services, but
the dept. will recommend extra
patrols
The Fox N/A 1,000 0 1,000
34 Riverside Latino Network
Latino Network Student Leadership Programs
& Cesar Chavez Breakfast
3/29 200 17,500 1 3,500 2,500 N/A N/A N/A N/A 2,500 0 2,500 35 Riverside Roadrunners, Inc.

Citrus Heritage Run 1/6 2,200 115,814 various 10,000 5,000 SEP fee; RPD Services SEP fee; RPU Booth; RPD
Services
valued @ $12,400 (contact
[email protected])
Arlington Heights
Sports Park
Waive 8 hr Open Space fee ($1,075
+ 37.50/hr for each extra hour).

Group is responsible for Facility app
reservation fee ($26.25); refundable
deposit ($1,250); Staff fees ($24.25/hr
per staff member, TBD by PRCSD
Supervisors); alcohol fee ($134.25);
field lighting ($43/hr). Group must
complete facility reservation app and
submit to Facility Recreation Services
Coordinator. See column above.
5,000 13,935 18,935
Organization and Event/Project
* Denotes New Applicant
Date of
Event
or Project
Attendance Event Budget Council
Ward
Requested
Funding
Recommended
Funding
(ACAD)
Requested
In-Kind Recommended In-Kind Requested Facilities Recommended Facilities Cash Recommended
In-Kind
Recommende
d
(incl.

Facilities)
Total
Sponsorship
Recommended
36 Mary S. Roberts Pet Adoption Center
Walk with the Animals 4/27 1,000 28,000 3 5,000 1,200
Special Event/Banner
Permit fees; RPD
(Services/Booth/Vehicle
SEP/Banner Permit fees; RPD
Services valued @ $770 and
Booth (contact
jvdavid@riverside.
ca.gov)
Fairmount Park, Boathouse
Waive two 8 hr Open Space fees (2 X
$860 = $1,720) for entire park;
additional hourly fee for use of
Fairmount Park and Lakeside Rm
($137.75/hr); Group will be responsible
for the following: app processing fee
($26.75), refundable deposit ($1,250),
alcohol service fee ($134.25) and staff
fees ($25.25/hr per staff member, TBD
by PRCSD Supervisors). Group must
complete reservation app and submit to
Facilities Recreation.Services
Coordinator. See top of column.
1,200 4,765 5,965
37 Spanish Town Heritage Foundation
Riverside Tamale Festival 4/27 6,000 75,000 1 2,800 3,000 SEP/Banner permit fees;
RPD Services/Explorers; RPU
Bags (200); Booth/Vehicle
(RPU/Public Works)
SEP/Banner permit fees; RPU
Booth and Bags (200); RPD
Services valued @ $4,640,
Explorers (contact
[email protected]); if
date conflicts with prior
commitment, request could be
denied. See top of column.

RPU Parking Garage
(9th/Market), White Park,
Dales Center Banquet
Rm./Kitchen
Waive 8 hr Open Space fee ($1,075 for
two days), additional hourly fee for the
Park and hourly fee ($91.25) for Dales
Banquet Room and Kitchen. Group will
be reponsible for facility app reservation
form ($26.25), refundable deposit
($1,250) alcohol service fee ($134.25)
and staff fees ($24.25/hr X 3 staff for
the duration of the Sat. event). Group
must provide a mechanism for
staff/volunteer to count entries (must
not exceed 3,000 at any one time, per
RFD). Group must complete reservation
app and submit to Facilities
Recreation.Services Coordinator. See top
of column.
3,000 7,137 10,137
38 West Coast Thunder Foundation
Memorial Day Motorcycle Ride 2024 5/27 10,000 336,000 3, 4 15,000 3,500 SEP/Banner permit fees;
RPD Services; RPU Bags
(4,000); RFD Ladder Truck w/
Flags
SEP fee; RFD Vehicle (see top
of column for instructions);
RPU Booth; RPD Services
valued @ $9,040 (contact
[email protected])
N/A N/A 3,500 10,615 14,115
Subtotal, Category 2 45,700 45,700 53,837 99,537

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