WHO WE ARE
Blue Zones brings over 20 years of research,
exploration, and solutions from the world’s
most extraordinary cultures—the blue
zones—where people have lived better and
longer than anyone else on the planet.
Partnered with and trusted by leading organizations:
OURPURPOSE
To empower everyone, everywhere to
live better, longer.
OURPROMISE
More good years.
Blue Zones LONGEVITY HOT SPOTS
Lifestyles of all blue
zones centenarians
shared
NINE COMMONALITIES
We call these characteristics
the Power 9.
Blue Zones Project works to
improve what we call the Life
Radius, the 20Ͳmile area around a
person’s home where they spend
90% of their time.
Life Radius
• Preliminary
community
assessment
• Focus groups, 1:1’s
• Presentations
• Sponsor identification
and Value, Impact
and, ROI analysis
• Community Input &
Discovery
• Well-Being Measurement
• Coalition Building
• Training
• Blueprint Development
• Volunteer Mobilization
• Implement Blueprint
• Engage people and
places
• Impact policy to drive
environmental
change
• KPIs reported on
annual basis
• Celebrate!
• Create and
implement
sustainable blueprint
• Continue impacting
well-being in the
community
• Share outcomes data
using Well-Being
Index and
Community Selected
Metrics
Transformation Model Process
Assessment Foundation
& Planning Transformation
Certification/
Sustainability
CONFIDENTIAL | 2023 | PAGE 5
Foundation Period
Foundation
Hiring and Training of the
Core Team
Establishment of Committee
Structure and Training
Establishment of Volunteer
Base and Training
Global Expert Summits
Gallup Community
Oversample: Baseline
Baseline Metrics and Annual
Targets - Dashboard
PR Media and Marketing/
Engagement Outreach
Web and Social Media
Engagement with Tools
Community Engagement Events
Master Blueprint: All Sectors
& Marquee Projects Detail
Central Team Implementation and
Project Management Oversight
CONFIDENTIAL | 2023 | PAGE 6
Blue Zones Certification Criteria
Awareness & Engagement of leadership, citizens and organizations Improvement in Key Components and/or Overall Well-Being Reduction in Population Health and Well-Being Risks
Evidence of change deployed to people, places and policy Improvement in key community self-reported metrics
7CONFIDENTIAL | 2021 | PAGE
CONFIDENTIAL – COPYRIGHT 2023
BLUE ZONES HAS DEPLOYED TO6.5M+LIVES IN OVER90 TRANSFORMATION PROJECTSACROSS17 STATESOVER THE COURSE OF13 YEARS TO IMPROVE HEALTH AND WELL-BEING
BLUE ZONES TRANSFORMATIONS
• Community Transformation
• Worksite / Campus Transformation
• In Development
> 5% Sustained Improvement in Well-Being
CONFIDENTIAL | 2023 | PAGE 9
Measurable Results
Small Community
Albert Lea, Minnesota
13 Years
• 49% decrease in medical
claims costfor city workers.
• 2.9 years addedto life spans
within one year of participating
in the Blue Zones Project.
• 48% increase in tourismsince
2012.
• Jump to 34th place in
Minnesota County Health
Rankings (previously 68 out of
87 counties)
Mid-Size Community
Beach Cities, California
10 Years
• 55% drop in childhood
obesity rates at Redondo
Beach K-5 schools.
• 15% drop in
overweight/obeseadults.
• 10% increasein exercise.
• 17% drop in smoking.
• 12% rise in Life Evaluation.
• $72M in medical cost and lost
productivity savings.
Large Community
Fort Worth, Texas
8Y e a r s
• 31% decrease in smoking,
reducing smoking rate to 13.5%
• Nine-point increasein
residents who exercise at least
30 minutes three or more days
of the week, now at 62%.
• Overall 2018 Well-Being Index
score rose to 62.5,ag a i no f
3.7 points or 6%since 2014.
Large Employer
NCH Healthcare System
6Y e a r s
• A 4.9 point jump in overall well-
being among employees.
• 54% decrease in healthcare
expendituresover six years.
• $27 million reduction in self-
insured medical claims.
• Nearly 60%of all employees
pledged participation.
• 40% declinein lost workdays
due to injury.
$40M
Follow-On Grants
+12%
Life Evaluation
$20B
Lifetime Reduced
Smoking Value
+7%
Well-Being
Improvement
Healthy Design Yields Triple Bottom Line
Healthy
Economy
Healthy
Environment
Healthy
People
Blue Zones Sponsors
Grouping Summary
French Valley
Corona
Riverside
Mead Valley
Palm Springs
Coachella
Banning
CONFIDENTIAL | 2023 | PAGE 12
Blue Zones Project
DEVELOPMENT TIMELINE AND MILESTONES
2022 2023
JUL- SEP OCT - DEC JAN - FEB APR MAR MAY JUN - AUG
Kick-off Planning
&R e s e a r c h
Steering
Committee #1
Press Release
1:1 Meetings
Keynote(s) &
Focus Groups –
Banning,
Coachella
1:1 Meetings
Virtual Policy Focus
Groups – Built
Environment, Food
Systems, Tobacco,
Alcohol
Keynote(s) & Focus
Groups – Riverside,
Corona, French Valley,
Mead Valley
Steering Committee #2
Well-Being Driver
Analysis
Steering Committee
Report Delivery -
Overview
Sponsorship
Meetings
BZ Support &
Collateral
CEO RoundTable
September
Go/No-Go
Decision(s)
Community ReadoutBegin Contracting
Steering Committee
Proposal Review
Jan. 2024
LaunchContractingFinal
Decision
Readout,
Proposal &
Focused
Meetings
Focused
MeetingsAnalysis
Community
Leadership
Event(s)
Community
Leadership
Event(s)
Planning &
Research
TODAY
NOV-DEC
Contract
Execution
Value Proposition
Presentation
CONFIDENTIAL | 2023 | PAGE 13
Keynote(s) &
Focus Groups –
Palm Springs
Value Impact Analysis -
City of Riverside
Business
Outcomes
Performance
Unplanned Absence
Turnover
Safety
What We Know
Purpose Financial Physical
Social
Community
Health
Outcomes
Healthcare Utilization
Hospital Admissions
Hospital Readmissions
Disease Burden
Community
Outcomes
Crime Rates
High School Graduation Rates
Teen Pregnancy Rates
Motor Vehicle Deaths
Mental Health
Outcomes
Clinical Depression
Daily Emotions
Resilience
Adaptability
Improvement
CONFIDENTIAL | 2023 | PAGE 15
City of Riverside Population
317,300Total Population
70,22122.1%Under 18
212,64467.0%18-64
34,43510.9%Over 64
247,079Adult Population
City of Riverside
Adult Population 247,079
CONFIDENTIAL | 2023 | PAGE 16
CONFIDENTIAL | 2023 | PAGE 17
QUINTILE RANKING
First Second Third Fourth Fifth
*2017-2018 element rankings based among the 50 states for California and 157 largest MSA’s for Riverside +1.0
-0.1
Purpose Financial Physical
Social
Communit
y
California 22nd
23rd
10th
50th
27th
115th
39th
151st
9th
46thCity of Riverside
14th of 50 States
80th of 157 MSA’s
Well-Being Elements
CITY OF RIVERSIDE
3i n5
1i n2
1i n2
1i n3
7i n1 0
1i n2
1i n2
1i n3
CONFIDENTIAL | 2023 | PAGE 18
Do not exercise at appropriate levels
Do not eat sufficient fruits and vegetables
Have worried about money in the last week
Do not feel safe and secure
Are obese or overweight
Are not proud of their community
Do not have a good perception of their health
Have a poor current life evaluation
Voice of the City of Riverside
City of Riverside
Adult Population 247,079
Select Behaviors
CITY OF RIVERSIDE
CONFIDENTIAL | 2023 | PAGE 19
+39%
Ļ
+57%
Ļ
+30%
Ļ
+87%
Ļ
+74%
Ļ
Ļ
+70%
City of Riverside
Adult Population 247,079
Disease
CITY OF RIVERSIDE
+16%
ĻĻ
+95%
City of Riverside
Adult Population 247,079
+9%
Ļ
CONFIDENTIAL | 2023 | PAGE 20
Risk Behaviors and Disease
CITY OF RIVERSIDE
City of Riverside
Adult Population 247,079
CONFIDENTIAL | 2023 | PAGE 21
Without different
intervention,
simulated total costs
increase by
5.36% per year
The Cost of Doing Nothing…Differently
$1.6 Billion
Annual Increase
City of Riverside
Adult Population 247,079
CONFIDENTIAL | 2023 | PAGE 22
CONFIDENTIAL | 2023 | PAGE 23
Annual Prevalence Rate Projections
City of Riverside
Adult Population 247,079
Ten Year Impact
CITY OF RIVERSIDE
Medical Productivity Regional Economic
$164.7 Million $228.9 Million $75.2 Million
~ $72 Million Cumulative
CONFIDENTIAL | 2023 | PAGE 24
RISKS Risk % Yr1 Yr2 Yr3 Yr7 Yr8 Yr9 Yr10
Stress 38.5% 3 36.2% 36.0% 35.8% 35.5%
Smoke 15.5% 1 % 13.6% 13.5% 13.4% 13.3%
Exercise 55.2% 5 % 50.0% 49.4% 48.8% 48.2%
Nutrition 46.3% 4 % 42.7% 42.3% 42.0% 41.7%
BMI 35.1% 3
8.2% 38.0% 37.6% 37.1% 36.6% 36.4
5.3% 15.0% 14.7% 14.3% 13.8% 13.7
4.6% 54.0% 53.2% 52.2% 51.1% 50.6
5.8% 45.4% 44.8% 44.1% 43.3% 43.0
4.6% 34.1% 33.5% 32.7% 31.7% 31.5 % 31.3% 31.0% 30.8% 30.5% BP 23.4% 23.0% % 20.6%
Standard of Living 29.8% 29.3% % 26.3%
Life Evaluation 35.0% 34.7% % 31.8%
Perception of Health 54.5% 54.2% % 51.7%
Worry 32.8% 32.6%
21.9% 21.3% 21.2% 21.1% 20.9% 20.8
27.7% 26.9% 26.8% 26.7% 26.6% 26.4
33.5% 33.0% 32.8% 32.5% 32.3% 32.1
53.2% 52.7% 52.6% 52.4% 52.1% 51.9
31.6% 31.1% 30.9% 30.7% 30.5% 30.3 % 30.1%
Purpose 29.9% 29.6%
28.9% 28.4%
34.4% 34.0%
54.0% 53.6%
32.3% 32.0%
29.4% 29.0% 28.6% 28.1% 28.0% 27.8% 27.6% 27.4% 27.2%
Yearly Prevalence Rate Projections
Yr4 Yr5 Yr6
%
Annual Prevalence Rate Projections
Initial %
247,079 Adults
978,569 Well-Being Risks
3.96 Risks / Adult
22.8% 22.4%
Blue Zones Impact
96,614 Fewer Well-Being Risks
3.57 Risks / Adult
City of Riverside
Adult Population 247,079
CONFIDENTIAL | 2023 | PAGE 25
Blue Zones Project - City of Riverside
T h eP a t ht oC e r t i f i c a t i o n
City of Riverside Population
CONTEXT
317,300Total Population
70,22122.1%Under 18
212,64467.0%18-64
34,43510.9%Over 64
247,079Adult Population
City of Riverside
Adult Population 247,079
Surrounded by picturesque landscapes and boasting
a charming, historic downtown core, Riverside offers
a strong sense of community, vibrant cultural scene,
and high-quality education system that fosters a
flourishing, innovative city.CONFIDENTIAL | 2023 | PAGE 27 Resource Allocation
BLUE ZONES PROJECT - CITY OF RIVERSIDE, CA - 9 MONTHS & 5 YEARS Resource Allocation
Cumulative $20.83M
Local Hire FTE Mix
AVG
1Executive Director
3People
3Places
2Policy
1PM Coordination
2Events & Marketing
1Innovation
13Total
Local FTE MIX
45.0%
7.2%
5.3% 4.9%
Key Features Include:
Blue Zones Challenge App & Annual Gallup Measurement
5.2%
8.5%
4.0%
4.6%
15.2%
Local Team
National Experts
Marketing
G&A, Technology
Measurement
IP/Licensing
Non-Executive Overhead
Innovation
Contract Margin
CONFIDENTIAL | 2023 | PAGE 28
Resource Allocation
CONFIDENTIAL | 2023 | PAGE 29
LOCAL TEAM
NATIONAL EXPERTS
MARKETING
G&A, TECHNOLOGY
Local Blue Zones Project Team, including training
National and Global Policy Experts
Advertising, Promotion, Materials, Events, and Marketing Support Local Operations, Grant Application/Acquisition & Sponsorship Fundraising, Website & Web Tools including Blue Zones Challenge App, General Office & Administrative
Gallup Well-being Index Oversampling
Use of Blue Zones, LLC & Partner IP, Brands & Marks
Legal, Insurance, Data Analysis, & Blue Zones National Team allocation (Account Management, Project Management)
Blue Zones Contract Margin
MEASUREMENT
IP/LICENSING
NON-EXEC. OVERHEAD
CONTRACT MARGIN
CATEGORY DEFINITIONS
Blue Zones Project
DEVELOPMENT TIMELINE AND MILESTONES
2022 2023
JUL- SEP OCT - DEC JAN - FEB APR MAR MAY JUN - AUG
Kick-off Planning
&R e s e a r c h
Steering
Committee #1
Press Release
1:1 Meetings
Keynote(s) &
Focus Groups –
Banning,
Coachella
1:1 Meetings
Virtual Policy Focus
Groups – Built
Environment, Food
Systems, Tobacco,
Alcohol
Keynote(s) & Focus
Groups – Riverside,
Corona, French Valley,
Mead Valley
Steering Committee #2
Well-Being Driver
Analysis
Steering Committee
Report Delivery -
Overview
Sponsorship
Meetings
BZ Support &
Collateral
CEO RoundTable
September
Go/No-Go
Decision(s)
Community ReadoutBegin Contracting
Steering Committee
Proposal Review
Jan. 2024
LaunchContractingFinal
Decision
Readout,
Proposal &
Focused
Meetings
Focused
MeetingsAnalysis
Community
Leadership
Event(s)
Community
Leadership
Event(s)
Planning &
Research
TODAY
NOV-DEC
Contract
Execution
Value Proposition
Presentation
CONFIDENTIAL | 2023 | PAGE 30
Keynote(s) &
Focus Groups –
Palm Springs