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1 RiversideCA.gov
1 RiversideCA.gov
TREE POWER PROGRAM 2023/2024
City Council
February 20, 2024
Public Utilities - Customer Engagement
RiversideCA.gov
2 BACKGROUND
Since 1999
Program Goals:
1. Conserve energy (164 kWh/tree)
2. Reduce summer cooling costs
3. Enhance the City’s green spaces
RPU electric customers:
$40 per qualified shade tree
Customers receive up to six trees
1. Five trees through regular rebate
2. One through March back of bill
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3 BACKGROUND
Dual Marketing Approach
Tree Power Rebate Program
(up to 5 trees per year)
Free Shade Tree Coupon Campaign
(1 free tree per year)
RiversideCA.gov
4 DISCUSSION
BACK-OF-BILL CAMPAIGN
Originally Launched in 2001
Program Goals:
1. Reach all residential customers
2. Increase program participation
3. Spur local economic stimulus
Coupon printed on the back of the March
bill for redemption at:
1. Louie’s Nursery
2. Parkview – Chicago
3. Parkview – Jackson
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5 TREES DISTRIBUTED
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Trees 15,449 14,861 14,000 13,984 15,340 12,446 16,970 12,657 13,708 12,794 11,312 0 2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
RiversideCA.gov
6 PURCHASE ORDERS FOR PARTICIPATING NURSERIES
PO Amount2023 + 10% Buffer2023
$96,36024092,190Louie's
$140,36035093,190Parkview Chicago
$231,70457935,266Parkview Jackson
$468,42411,71110,646
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7 STRATEGIC PLAN ALIGNMENT
Strategic Priority 4 - Environmental Stewardship
Goal 4.1 – Rapidly decrease Riverside’s carbon footprint by acting urgently to reach a zero- carbon electric grid with the goal of reaching 100% zero-carbon electricity production by 2040 while continuing to ensure safe, reliable and affordable energy for all residents.
Goal 4.3 – Implement local and support regional proactive policies and inclusive decision- making processes to deliver environmental justice and ensure that all residents breath healthy and clean air with the goal of having zero days of unhealthy air quality per the South Coast Air Quality District’s Air Quality Index (AQI).
RiversideCA.gov
8 That the City Council:
1. Approve the Fiscal Year 2023/2024 Tree Power Program Free Shade Tree Coupon Campaign in the amount of $468,424; and
2. Authorize the City Manager, or designee, to issue purchase orders and change orders to Parkview Nursery, 4377 Chicago Avenue; Parkview Nursery, 3841 Jackson Street; and Louie’s Nursery, 18550 Van Buren Boulevard based on the variable product demand of each nursery for the Tree Power Program’s Free Shade Tree Coupon campaign in a collective amount of $468,424.
RECOMMENDATIONS
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