Visit 29 Palms Twentynine Palms Tourism Business Improvement District 2022-2023 Tourism Marketing Plan & Budget Presented by the Tourism Business Improvement District Advisory Board: Chair, Rakesh Mehta Vice Chair, Nalini “Ash” Maharaj Boardmember, Heidi Grunt Boardmember, Patricia Knight Boardmember, Maria Quinteros 8/8/2022
2 TABLE OF CONTENTS EXECUTIVE SUMMARY…………………………………………………………………………3 Tourism Business Improvement District Objective & GoalsDestination Market Analysis Current Market Situation COVID-19 Impact to Travel and Tourism SWOT Analysis MARKETING STRATEGY………………………………………………………………………..9 Marketing Objectives and Goals Target Marketing Branding and Positioning Partnerships SustainabilityEvents MARKETING PROGRAMS…………………………………………………………………….15 Digital Marketing, Website Search Engine MarketingDigital DisplaySocial Media Marketing Email Marketing Bloggers/Influencers Broadcast Media Billboards TWENTYNINE PALMS VISITOR CENTER…………………………………………………….18 ADMINISTRATION…………………………………………………………………………….19 BUDGET………….…………………………………………………………………………….20 APPENDIX: ASSESSED BUSINESSES ………………….…………………………………….21 3 Executive Summary Tourism Business Improvement District Objectives and Goals Branded as Visit 29 Palms, the Twentynine Palms Tourism Business Improvement District (TBID)was created in October 2017 and is established under the Parking and Business Improvement Area Law of 1989. The Twentynine Palms TBID’s district is defined by the 58 square-mile boundary of the incorporated City of Twentynine Palms and includes lodging properties within it. Formed through a public-private partnership between the City of Twentynine Palms and its lodging operators and owners, and funded entirely through the tax revenue generated by the self-assessed 1.5% TBID tax that is applied to room night rates at all hotels, motels, RV resorts and vacation rentals in Twentynine Palms, the goal and objective of the TBID is to promote the City as a tourist destination and drive overnight room demand through creative tourism marketing activities and initiatives. The tax revenue generated by the TBID tourism tax is collected and reported on quarterly and may only be used for tourism marketing activities to promote the destination and drive overnight room demand within the district. The City of Twentynine Palms’ TBID is administered by a 5-member Advisory Board made up of lodging owners and operators whose members are appointed by City Council. The TBID Advisory board oversees the development and implementation of an annual tourism marketing plan and budget and provides strategic guidance and direction to the TBID staff. Under the Parking and Business Improvement Area Law of 1989, the Twentynine Palms Tourism Business Improvement District renews annually, which is a process that takes place each September at the end of the TBID’s fiscal year which runs from October 1 through to September 30. Destination Market AnalysisTwentynine Palms is an incorporated city in the County of San Bernardino, located along the southeastern range of California’s Mojave Desert. The City of Twentynine Palms is 58-square-miles in size and is the proud home of Joshua Tree National Park Headquarters, historic Oasis of Mara cultural site, new Cultural & Visitor Center, and north park entrance. It is recognized as the official gateway community to the newly designated Mojave Trails National Monument through a unique MOU agreement with the Bureau of Land Management and is the proud home of the Twentynine Palms Marine Corps Air Ground Combat Center which was established in 1952. Twentynine Palms is surrounded by incredible public lands, including the world-famous Joshua Tree National Park, the Mojave National Preserve and Mojave Trails National Monument, offering outdoor recreation enthusiasts unparalleled access to the great outdoors and California’s desert region. Twentynine Palms offers visitors a uniquely rural desert experience with incredible opportunities to discover and explore the vast and beautiful Mojave Desert wilderness with its world-class hiking trails and rock climbing routes, incredibly dark star-studded night skies, and a rich arts and culture community which 4 attracts and inspires artists, musicians, and creatives from around the world, and welcomes over 800,000 overnight annual visitors. Joshua Tree National Park In 2021, Joshua Tree National Park was the second most visited National Park in California, and the 28thmost visited National Park in the United States. In 2021, 3.1 million park visitors spent an estimated $170 million in local gateway regions while visiting Joshua Tree National Park. These expenditures supported a total of 2,040 jobs, $76.7 million in labor income, $124 million in value added, and $208 million in economic output in local gateway economies surrounding Joshua Tree National Park.The $170 million in visitor spending in 2021 is broken into eight expenditure categories: • Hotels $62.2 million (36.66%)• Restaurants $31.7 million (18.65%) • Gas $28.8 million (16.99%) • Transportation $12 million (7.05%) • Groceries $11.9 million (7%) • Recreation Industries $11 million (6.5%) • Retail $10.3 million (6.04%) • Camping $1.9 million (1.11%)[2021 NPS Visitor Spending Effects Report https://www.nps.gov/subjects/socialscience/vse.htm]One of the continuing strategic goals of the Visit 29 Palms TBID is to build awareness for and promote usage of the Twentynine Palms north park entrance, and to encourage visitors to stay, shop, and dine in Twentynine Palms while visiting the National Park. In May 2022, Joshua Tree National Park’s new Cultural & Visitor Center opened in Freedom Plaza. Made possible through partnership with the City of Twentynine Palms, Joshua Tree National Park’s traditionally associated Native American communities, Joshua Tree National Park Association (JTNPA), and the Bureau of Land Management, the new Joshua Tree Visitor & Cultural Center is a must-see destination for park visitors. As seen in the graph below, usage of the Twentynine Palms north park gate saw a year-over-year increase in six of the twelve months in 2021, with notable gains in the months of February, May, July, and December. Source: https://irma.nps.gov/STATS/SSRSReports/Park%20Specific%20Reports/Traffic%20Counts?Park=JOTR 05,00010,00015,00020,00025,00030,00035,000JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DECJoshua Tree National Park Traffic by 29 Palms Location2015 - 2021 2015201620172018201920202021 5 Mojave National Preserve In 2021, 867,000 park visitors spent an estimated $56.4 million in local gateway regions while visiting Mojave National Preserve. These expenditures supported a total of 664 jobs, $27.4million in labor income, $45.4 million in value added, and $73.8 million in economic output in local gateway economies surrounding Mojave National Preserve.The $56.4 million in visitor spending in 2021 is broken into eight expenditure categories: • Hotels $17.3 million (30.67%) • Restaurants $12.9 million (22.94%) • Gas $8.9 million (15.77%) • Retail $6.1 million (10.91%) • Recreation Industries $4.8 million (8.46%) • Groceries $3.1 million (5.51%)• Transportation $1.6 million (2.89%)• Camping $1.6 million (2.86%)[2021 NPS Visitor Spending Effects Report https://www.nps.gov/subjects/socialscience/vse.htm]Twentynine Palms Marine Corps Air Ground Combat Center At over 1,100 square-miles, the Twentynine Palms Marine Corps Air Ground Combat Center (MCAGCC) is the premier service-level, live-fire and maneuver training based in the Marine Corps, and trains more than 50,000 active-duty and Reserve Marines and Sailors, and other U.S. and allied forces throughout the year. The Combat Center is a major economic catalyst for the Morongo Basin, generating an estimated $1 billion in total economic benefit to the regional economy, both directly and indirectly. Lodging Market Overview As of August 2022, the City of Twentynine Palms has 13 hotels and motels, 1 RV Resort, and 332 permitted short-term vacation rentals, boasting the most diverse lodging market in the 0 200 400 600 800 1000 1200City of 29 Palms92277/92278 Zip CodesJoshua TreeYucca ValleyPioneertownMorongo Valley2022 Lodging Market Area OverviewVacation RentalsRV SpacesHotel RoomsHotel Properties 6 region. From nationally branded hotels to historic inns and motels, to recreation vehicle resorts and vacation home rentals, Twentynine Palms offers lodging for all traveler types. The City of Twentynine Palms continues as the market leader in traditional lodging inventory with 65% of the market areas hotel rooms. With 150+ RV spots at its RV Resort, Twentynine Palms leads with 52% of the areas RV spaces. With only 7% of the areas short-term vacation rental inventory, the City of Twentynine Palms continues to be outpaced by its surrounding communities, specifically in the surrounding unincorporated areas in the Morongo Basin which include Wonder Valley, Joshua Tree, Yucca Valley, Pioneertown, Landers, and Morongo Valley. COVID-19 & Other Contributing Factors That Impact to Travel and Tourism in Twentynine PalmsWhile State and National vaccination rates continue to climb, the COVID-19 global pandemic remains ongoing, and will continue to impact travel and tourism. Signs indicate that its influence on travel planning and consumer confidence is rapidly improving, however the U.S. economic recovery continues to face shifting headwinds with labor shortages, a worsening inflation outlook, and uncertainty triggered by Russia’s invasion of Ukraine. Based on the spring California lodging forecast updates prepared for Visit California by Tourism Economics listed below, hotel room demand for California’s desert region is forecasted to grow by 6.7% in 2023, and total room revenue is anticipated to increase by 10%. Hotel occupancy in California’s desert region is anticipated to reach 99% of 2019, pre-pandemic levels in 2022, and surpass 2019 levels by 5% in 2023, and by 10% in 2024.
Source: https://industry.visitcalifornia.com/research/report/ca-regional-lodging-forecast---apr-2022
7 Source: https://industry.visitcalifornia.com/research/report/ca-regional-lodging-forecast---apr-2022
8 SWOT AnalysisStrengthSurrounded by vast public lands that offer unparalleled outdoor recreation opportunities in the California desert region, Twentynine Palms welcomes visitors from over the globe who seek outdoor adventure.Offering the Morongo Basin’s most diverse collection of lodging options, Twentynine Palms continues to meet the varied needs and wants of today’s travelers.The Twentynine Palms Marine Corps Air Ground Combat Center serves as a major economic catalyst for the Morongo Basin and Twentynine Palms; visits by family members and friends of military personnel, civilian workers employed at the Combat Center, and business travelers and government officials, drive significant year-round demand for room nights for the lodging properties in Twentynine Palms.Now completed, Freedom Plaza will continue to transform the city’s downtown area, inspiring new business development, providing a venue for large community events, and attracting more the National Park’s 3-million annual visitors to start their Joshua Tree adventure in Twentynine Palms. Scheduled for competition in either late 2023 or early 2024, a Hilton Home 2 Suites hotel will soon compliment Freedom Plaza and bring more travelers into the city, and directly into the developing downtown area. WeaknessWhile the city has seen growth in key tourist amenities such as retail, shopping, and restaurants, and a new event venue has been established, the city’s offerings still have much room for additional growth as compared to neighboring communities.Direct public transportation to/from the Palm Springs and Ontario International airports remains limited.OpportunitiesDesigned to host a variety of types of community events, the newly completed Freedom Plaza space opens up tremendous opportunities to host large events.
9 Twentynine Palms has a rich and unique history, with a growing arts and culture community that can be strategically marketed to increase tourism. With stargazing and astronomy growing in popularity, Twentynine Palms is well positioned to attract visitors seeking to experience the dark night skies as the City borders an International Dark Sky Park (Joshua Tree National Park) and is home to Sky’s The Limit Observatory and Nature Center and the 29 Palms Astronomy Club. Expansion of Twentynine Palms Tourism Business Improvement District to the east would increase the district’s short-term vacation rental inventory and TBID revenue and expand our destinations offerings of unique lodging options. Threats New surges or emerging strains of COVID-19 can cause further disruption to travel and tourism, both domestically and internationally. The Twentynine Palms tourism industry is vulnerable to future Federal Government shutdowns which can impact activity at the Twentynine Palms Marine Corps Base and Joshua Tree National Park, two of the City’s biggest tourism drivers. With an increasingly oversaturated short-term vacation rental market and new lodging properties such as Auto Camp in Joshua Tree set to open soon, there will be increased competition for the hospitality community in Twentynine Palms over the next year. Destructive natural disasters such as wildfires, monsoon rains and flash flooding can cause temporary closures and limited access to the area’s surrounding public lands and have long lasting impacts on the natural resources that travelers from all over the globe travel to see. MARKETING STRATEGY Marketing Objectives and Strategic Goals Through creative and targeted destination marketing programs and initiatives, the objective of the Visit 29 Palms TBID is to increase awareness for the Twentynine Palms destination and generate increased demand for overnight stays. Qualitative objectives include: • Establish and strengthen Visit 29 Palms’ brand and market positioning, giving the destination a competitive edge and one that appeals to the targeted niche markets. • Continue to build and refine visual storytelling on Visit29.org, utilizing innovative digital technology and creative digital content to engage with a global audience. • Improve social media marketing strategy and efforts to engage with and grow targeted niche markets. • Inspire travelers to view Twentynine Palms as the desert getaway destination for visiting Joshua Tree National Park, Mojave Trails National Monument, Route 66, and the Mojave National Preserve. • Capitalize on the City's proximity to, and relationship with, the Marine Corps Air Ground Combat Center to encourage service members and their families to utilize the tourism amenities in the City of Twentynine Palms, including lodging, restaurants, and attractions. 10 • Promote the city’s tourist amenities and unique travel experiences through targeted digital media marketing efforts, building Twentynine Palms’ reputation as a premier destination in California’s desert region. Strategic Marketing Goals: 1. Build awareness for Freedom Plaza and the new Joshua Tree National Park Cultural & Visitor Center – Establish the new Cultural & Visitor Center as a must-see destination for park visitors. 2. Promotion of travel and tourism to Twentynine Palms to be focused on the city’s 5 key destination pillars: Outdoor RecreationArts, Culture, HistoryHealth and Wellness Culinary Astronomy & Stargazing 3. Event Development – Work collaboratively with local and regional event organizers and the City of Twentynine Palms Event Coordinator to Twentynine Palms. The special projects category of the TBID’s 2022-2023 marketing budget holds funds that will be used towards establishing new events in the city to help drive tourism. 4. Strategic Partnerships – Leverage all available partnership opportunities through regional/state tourism partners as well as promote the new Visit 29 Palms Partner Program to build meaningful partnerships at the local level and offer businesses the opportunities to align their goals and audiences with the Visit 29 Palms channels and opportunities. 5. Sustainability – Establish Twentynine Palms as a destination that cares for, supports, and protects people and the planet. Visit 29 Palms will celebrate and promote hospitality industry initiatives for sustainable practices, from recycling and water conservation, to reduced single use plastics, and preservation of the dark night sky through responsible lighting. Visit 29 Palms will also work in partnership with the National Park Service, Joshua Tree National Park Association, Leave No Trace Center for Outdoor Ethics, Mojave Desert Land Trust and other conservation focused organizations to help to mitigate visitor impact and preserve our destination’s natural and cultural resources. 6. Expansion of Twentynine Palms Tourism Business Improvement District – Research and identify opportunities to expand district boundaries to both increase available revenue streams and to expand destination offerings. 11 Targeted MarketingWhile the COVID-19 pandemic continues, Visit 29 Palms TBID marketing efforts will be streamlined to focus on strengthening, growing, and building year-round drive markets and short-haul domestic markets: 1. Strengthen in-state drive markets (Los Angles, San Diego, San Francisco) 2. Grow out-of-state drive markets (Arizona and Nevada) 3. Build short-haul domestic markets (Oregon, Washington, Texas, Utah, Colorado) 4. Explore new international markets (Mexico) Domestic Market Overview On average, approximately 60% of visitors traveling to Twentynine Palms are from California, namely from the metropolis cities on Los Angeles, San Diego, San Francisco, and from within the San Bernardino and Orange counties. Other steady, year-round domestic markets are Washington, Oregon, Nevada, Arizona, Texas, Illinois, New York, Massachusetts. North American Market Overview The majority of visitors from the North American region travel to Twentynine Palms and the desert region from Canada, with seasonal but traditionally steady visitation by travelers from the country’s western provinces such as British Columbia and Alberta, as well as the eastern province of Ontario. International Market Overview While still being impacted by the COVID-19 pandemic, Twentynine Palms traditionally welcomes international visitors from France, Germany, UK, Spain, Italy, Australia, Switzerland, Denmark, Sweden, China, Japan, and India. International visitation is strongest during the summer months, specifically in the months of July and August. Accessibility by air travel: 1. Palm Spring International Airport (1 hour) 2. Ontario International Airport (2.5 hours) 3. John Wayne Airport Orange County (2.5 hours) 4. Los Angeles International Airport (3 hours) 5. San Diego International Airport (3.25 hours) Millennial Market For marketing travel and tourism in Twentynine Palms, it is important to understand the needs of this growing market. Millennial travelers are looking for unique and authentic experiences and to immersing themselves in the destination so that they feel like more like a local than a tourist. Since the millennial generation does the majority of trip planning online, social media content plays an influential role in how millennials decide their travel plans which emphasizes the importance for Visit 29 Palms to develop and execute effective social media campaigns. 12 Branding and PositioningA key strategy is branding, with the City of Twentynine Palms using several authentic themes that relate to this destination, such as a desert oasis, a weekend getaway, a desert wilderness experience, a health and fitness space, a place to unwind and relax, a city that cares about its people and planet. Diverse marketing programs need to be employed using several themes to promote the city. The Visit 29 Palms brand should create a broad theme, that Visit 29 Palms is a rural outdoor desert adventure, in a Joshua Tree National Park gateway community, a unique desert outpost, for a great wilderness experience in the Mojave Desert. It offers wide-open spaces, dark night skies, unique lodging and accommodations, for activities such as bird watching, biking, rock climbing, hiking, photography, stargazing, and relaxation in harmony with the Mojave Desert. The city as a brand also has unique history; it supports and embraces the home of the largest Marine Corps training base in the world and honors the military families that were pioneers of Twentynine Palms. The cultural history embraces the Indian tribes that were the first inhabitants of the city and many pioneering families that homesteaded the area. Partnerships City of Twentynine Palms: A key partnership for ensuring the success of the TBID is the primary relationship between the City of Twentynine Palms, its council members and administrative staff, and the TBID members, TBID Advisory Board and staff. Destination marketing efforts should be aligned with and supportive of the goals and objectives of the city, and both entities should collaborate to create a strong visitor-friendly experience in the destination. Twentynine Palms Marine Base: Working together with MCCS and the Marine Corps base to assist Marines relocating to Twentynine Palms, especially during their season in June-August. The military has active Welcome Aboard and relocation programs, and city and TBID marketing should utilize digital and print media to advertise events, attractions, lodging, and restaurants to bring them into the city. Hospitality Businesses: Marketing efforts throughout the year need to be fairly distributed to support all products and services, and marketing campaigns need to have an inclusive element. A key strategic goal for the Visit 29 Palms TBID will be the continued development and expansion of a partnership program that will allow local businesses, restaurants, shops, and attractions to gain more exposure through the Visit 29 Palms marketing campaigns throughout the year. This is a key step in destination development and provide the TBID with an additional income stream throughout the year to support the tourism marketing efforts. Travel and Tourism Industry Partners: Through building and maintaining relationships with key travel and tourism partners such as Visit California, Brand USA, Greater Palm Springs CVB, Visit San Bernardino County and Discover Inland Empire, Visit 29 Palms can leverage all available partnership opportunities, including those relating to media and PR support and outreach and promotion at both travel trade and travel consumer events. 13 Sustainability Increase consumer awarenessof environmentally friendly businesses in the City of Twentynine Palms. “The Natural Marketing Institute discovered that 58 percent of consumers consider a company’s impact on the environment in considering where to purchase goods and services, and are more likely to purchase from companies that practice sustainable habits. That translates into a client base of 68 million Americans who are favorably predisposed to companies showing positive track records in personal, social, and environmental values. The Cause Marketing Forum reports that consumers also favor companies that actively support their communities: businesses do well by doing good.” [News and Best Practices for Commercial & Industrial Environmental Professionals, https://www.environmentalleader.com/2016/03/6-benefits-of-becoming-a-sustainable-business/]A destination that is renowned for sustainability has a competitive advantage, for example: “The City of Twentynine Palms supports and protects its people and planet and profits.” For example: “Our National Park(Joshua Tree National Park) protects fauna, flora, land development, endangered species, and dark night skies.” “Our Hospitality Industry together with the city promotes recycling, water conservation, helping the local community by providing jobs for local residents and supporting organizations, such as the local artists of the region and the military troops that serve the U.S., and preserving the dark night sky by fostering good lighting practices.” During the 2018/2019 partial government shutdown the Twentynine Palms Tourism Business Improvement District spearheaded community volunteer efforts for Joshua Tree National Park in Twentynine Palms, kicking off the efforts with a $200 donation for cleaning supplies. The 29 Palms Visitor Center was a designated donation off location and coordinated more than 250 hours of volunteer support during the 35-day shutdown. Efforts were made to maintain the cleanliness of bathrooms and trailheads, and volunteers also assisted visitors in the park, sharing maps and park guides, and general information. Goals: Increase recognition of leading environmentally friendly tourism businesses that support and encourage “green business in hospitality.” Encourage initiatives to reduce water consumption, especially by lodging and restaurants. Promote recycling and reduction in the use of plastic straws and single use plastics. Promote sustainable business travel products and be a responsible host; this promotes voluntary integration of environmental and social good practices in the hospitality business operations. Help educate and encourage local businesses to practice responsible lighting practices to reduce light pollution and help protect the dark desert sky. Reduce the tourism industry’s carbon footprint. • Encourage more bicycle lanes within the city. Shift towards the use of more environmentally friendly forms of transportation for tourism (buses, bicycles, foot and Ubers) both to and within tourist destinations. • Work with relevant tourism agencies to identify ways to improve sustainable practices in tourism locations and visitor venues. • Develop partnerships such as Mojave Desert Land Trust and Joshua Tree National Park Association. • Minimize the production of waste, reduce the use of plastic, promote recycling, and assist the tourism industry to adapt to climate change. 14 Joshua Tree National Park sustainability opportunities: • Explore Responsibly (www.nps.gov/jotr/planyourvisit/exploreresponsibly.htm) This is an important campaign for Visit 29 Palms to support. As the number of people traveling through the national park continues to grow, so do the potential risks, dangers, and damage to the natural resources in the park. • Ranger Programs(www.nps.gov/jotr/planyourvisit/programs.htm) These educational programs offer a great opportunity for visitors to learn more about how humans, wildlife, and vegetation have adapted to survive in the desert, and geologic forces have shaped this arid land. • Every Kid in a Park (www.everykidinapark.gov) The National Park Service offers every 4thgrader a free annual park pass, and the city should help promote this opportunity and encourage visiting families to experience the magic that is Joshua Tree National Park. This program runs annually and is available to all children across the country. Leave No Trace Center for Outdoor Ethics (LNT) (www.lnt.org) Visit 29 Palms became a Leave No Trace Community Partner in April 2019, with a commitment to help educate visitors on Leave No Trace skills and ethics. The Leave No Trace Center for Outdoor Ethics protects the outdoors by teaching and inspiring people to enjoy it responsibly. The Center accomplishes this mission by delivering cutting-edge education and research to millions of people every year. Leave No Trace Seven Principles: 1. Plan Ahead and Prepare 2. Travel and Camp on Durable Surfaces 3. Dispose of Waste Properly 4. Leave What You Find 5. Minimize Campfire Impacts 6. Respect Wildlife 7. Be Considerate of Other Visitors © 1999 by the Leave No Trace Center for Outdoor Ethics: www.LNT.org International Dark Sky Association (IDA) www.darksky.org Support the goals of the International Dark-Sky Association (IDA), a 501(c)(3) organization founded in 1988, dedicated to help stop light pollution and protect the night skies for present and future generations. Joshua Tree National Park received International Dark Sky Park silver designation in August 2017, and the city and Visit 29 Palms tourism organization should take every effort possible to help protect this designation. Mojave Desert Land Trust (MDLT) www.mdlt.org Support the Mojave Desert Land Trust, a non-profit organization founded in 2006 in Joshua Tree, which has been recognized for its responsible governing and outstanding achievements in land preservation. Visit 29 Palms should support MDLT’s mission to protect the Mojave Desert ecosystem and its scenic and cultural resources. 15 Joshua Tree National Park Association/Desert Institute www.joshuatree.org Established in 1962 as Joshua Tree National Park’s primary non-profit, the Joshua Tree National Park Association and its Desert Institute branch support the park’s programming goals in education, interpretation, scientific and historic research and activities, thus supporting JTNPA allows Visit 29 Palms to also support Joshua Tree National Park. Marketing Programs Digital Media Marketing – Website Remaining one of the TBID’s most powerful marketing tool it is critical that the tourism website continue to evolve and expand, with attention to monthly maintenance and content development. A key priority for the TBID’s 2022-23 year will be website development and transitioning to a video-based web format. Ongoing Strategies: • Establish and track key performance indicators and benchmarks for website performance for Visit29.org, with a quarterly reporting schedule • Study demographic reports to understand where users are coming from and what they are most interested in. • Update and refresh website content on a seasonal basis. • Develop creative social media campaigns to help drive traffic to Visit29.org • Monitor the search feature on the website to better understand what type of content and information users are looking for. • Monitor page reports in Google Analytics to measure, track, and understand what type of content and information on the website is most/least engaging • Maintain an active blog where relevant and seasonal content is published monthly to help drive traffic, improve SEO, and build community and visitor engagement. Expanded content to support MCAGCC Highlight military special events and special offers on attractions/events. Provide information on gate access/visitor center. Fun facts and trivia about the base. Links to official MCAGCC resources and community groups/resources. Partner Portal TBID meeting agenda and quarterly/annual reports and presentations. Partnership program benefits and opportunities. Self-service access to event calendars. Access to media kits and marketing collateral. Key Areas of Content Development: Plan Your Trip / Trip Planner – www.visit29.org/trip-planner/ Develop seasonal and themed travel itineraries, expand maps, directions, and information on transportation and regional airports. Explore – www.visit29.org/explore/ 16 Expand information and resources for planning visits to the national parks, monuments, and preserves in the Mojave Desert, with increased focus on responsible recreation. Lodging - www.visit29.org/lodging/ Continue to improve overall design and layout of lodging landing page; update images and calls to action on a seasonal rotation Restaurants, Shops, and Attractions - www.visit29.org/restaurants/ www.visit29.org/attractions www.visit29.org/shops/Continue to improve overall design and layout of business listings in the restaurants, shops, and attractions categories. Search Engine Marketing To continue to increase visibility in online search results and drive targeted traffic to Visit29.org, monthly paid search campaigns will remain a key digital marketing program for the TBID’s 2021-2022 year. Through strategic keyword targeting, the Visit 29 Palms TBID can ensure it reaches the right audience at the right time and continuously aim to be in the top few search results for related searches. Search engine marketing efforts with Google Ads have played a tremendous role in increasing visibility and traffic to Visit29.org and currently accounts for driving nearly 28% of all site traffic. Paid search campaigns will continue to be themed by season, and closely tracked and adjusted to ensure best results. Digital Display As a key digital marketing program to help increase reach and awareness for Twentynine Palms as a tourist destination, digital display ads will continue to be executed monthly across the Google Display Network. This network includes Google’s own sites such as Gmail and YouTube, and reaches 90% of Internet users worldwide, across millions of websites, news pages, and blogs. Social Media Marketing Travelers want to visualize potential new experiences. How will it make them feel? What photos will they have to share with friends and family afterwards? To stand out in the tourism industry and inspire travelers to book over competitors, social media will be a key strategic marketing tool for experiential storytelling and promotion for the Visit 29 Palms TBID. The Visit 29 Palms TBID will continue to utilize Facebook, Instagram, Twitter, and YouTube to share creative and engaging content, with a strategic goal of increasing the total number of social media impressions and reach by 10% in 2022-2023. Strategically, Visit 29 Palms will utilize its social media channels to build awareness and engagement, drive lead generation and outbound link clicks to business partners, and nurture relationships with partner organizations and new and returning visitor's. FACEBOOK As the top social media platform with a wide demographic reach, a diverse global audience, and a promotional avenue for small businesses, Facebook connects and 17 promotes users/businesses on multiple levels—it is an all-encompassing, globally used, proven and trusted media outlet with over 2.7 billion monthly users. Facebook Opportunities for @Visit29Palms 1.Continue to utilize Facebook ads to effective reach and engage with targeted audiences and to grow channel following. 2. Increase organic engagement through additional use of video and user-generated content. 3.Plan quarterly contests/giveaways to increase engagement and grow audience organically. INSTAGRAM With over 1 billion active monthly users, Instagram is one of the most powerful social media platforms for the travel and tourism industry, with many travel consumers now factoring in how “Instagrammable” a travel destination or travel experience is before making decisions. With the platform’s incorporation of hashtags, Instagram plays a powerful role in discovery for travel destinations and with a single click, connects users to an extraordinary image gallery of both user-generated and branded visual content. Key Instagram Opportunities for @Visit29Palms 1. Utilize Instagram ads and strategic hashtags to build awareness and increase engagement with targeted audiences. 2. Prioritize video content and creative, branded use of Stories to increase following and engagement and leverage user-generated content as much as possible. 3. Explore in-app/API advertising options, sell Visit 29 Palms merchandise (when applicable) with “Shoppable" posts. TWITTER Twitter is known as the real-time, public microblogging network where news breaks first, and it is popular for its brevity in characteristic 140-character limit and unfiltered feed. Currently, there are more than 330 million active monthly users on Twitter, making it one of the biggest social networks worldwide. Key Twitter Opportunities for @Visit29Palms: 1. Travel and tourism related Twitter chats can offer great opportunities for TBID organizations to engage with new travel consumers and efficiently create interest and excitement for the destination and should be part of the TBID’s 2021-2022 strategy. 2. Utilize more video-based content to increase engagement and growth of Twitter followers and consider incorporating Twitter’s ads throughout the year to boost content. 3. Utilize branded hashtags to build visibility and awareness for Twentynine Palms and its tourist amenities and leverage user-generated content as much as possible. YouTube YouTube is now the second largest search engine and plays a critical role in discovery for travel destinations. This powerful video-based platform is a great way to share information, education, and entertainment, particularly for the travel and tourism industry. For today’s travel consumers, online travel videos play an important role in helping travelers choose 18 their travel destinations and YouTube offers Visit 29 Palms a great opportunity to reach younger demographics and showcase the unique experiences that Twentynine Palms has to offer. Key YouTube Opportunities for Visit 29 Palms: 1. With an already established YouTube channel, Visit 29 Palms must continue to create and publish original and engaging branded video content to promote the destination. 2. By utilizing YouTube’s in-platform paid advertising opportunities, Visit 29 Palms can effectively reach targeted audiences with its branded video content. 3. With website optimization and YouTube page optimization going hand-in-hand, increased attention and investment in Visit 29 Palms’ YouTube channel will also benefit Visit29.org by increasing visibility and driving new traffic. Email Marketing Visit 29 Palms will prioritize e-newsletter marketing programs to engage travel consumers, travel professionals, travel writers and bloggers, and invite visitors to Visit 29 Palms. A strategic goal will be to increase e-news subscribers by 15% over the course of the 2021-2022 fiscal year and implement pop-up e-news tools on the Visit29.org website. Visit 29 Palms currently uses a Constant Contact email-marketing program, with a base of 2,000+ leads from subscribers through Visit29.org, events, travel shows, and previous campaigns through Sunset magazine and California Road Trips. With new branding established, the Visit 29 Palms TBID will produce monthly emails, promoting weekend getaways, special events, and spotlights on attractions. Visit 29 Palms will also launch its partner email series, sending quarterly updates to all stakeholders and tourism partners. Bloggers and Influencers Working with bloggers and digital influencers is a key marketing strategy for building destination awareness and engaging with target markets. In many cases, for the price of a free night’s lodging or a meal or participation in or support of a FAM tour, earned media in the form of photos and travel articles or blogs by travel writers and bloggers can circulate nationally or internationally for months, if not years. As a strategic goal for 2022-2023, Visit 29 Palms will look to host one blogger/influence per quarter. Broadcast & Out of Home Media Broadcast media marketing programs for 2022-2023 will primarily focus on digital billboard advertising and Internet radio campaigns. Visit 29 Palms will continue its ongoing campaigns at Palm Springs International Airport and will look to expand efforts at Ontario International Airport and explore opportunities at the Tijuana Airport/CBX border crossing. Twentynine Palms Visitor Center The Twentynine Palms Tourism Business Improvement District will continue to operate the City’s Visitor Center and will continue to work in partnership with the Public Arts Advisory Committee (PAAC) to host the quarterly Art in Public Places exhibitions. The Visitor Center provides a variety of vital visitor resources for out-of-town guests, including maps and 19 brochures, displays highlighting the city’s history and culture, and information on upcoming events. Administration Tourism Business Improvement District Advisory Board The 5-member TBID Advisor Board must consist of owners and operators of lodging properties in the city and must have balanced representation from all segments of the city’s market, including large national brand hotels, independent hotels/motels, and vacation home rentals. The Advisory Board is appointed by City Council and has an elected Chair, and Vice Chair. Subcommittees Subcommittees made up of no more than two Advisory Board members can be formed to help support special projects and initiatives. Subcommittees have previously been created to support the TBID’s annual meeting, and the TBID’s marketing budget and plan development. The TBID had identified the need to develop additional subcommittees in 2022-2023 to assist with event and partner program development. Staff Reporting directly to the City Manager and TBID Advisory Board, the TBID’s Director of Marketing is responsible for day-to-day marketing activities and the execution of the annual marketing plan and budget. The TBID’s Director of Marketing also oversees and manages all contract services as well as the daily operations of the City’s Visitor Center and its staff. Finance TBID tax revenue generated by the self-assessed 1.5% tourism tax is collected and held by the finance department at the City of Twentynine Palms who assists with all aspects of financial reporting for the Visit 29 Palms Tourism Business Improvement District. Contract Services In support the TBID’s execution of its strategic marketing goals and objectives, contract services will be utilized in the 2022-2023 fiscal year. These services will include support in video/content development, social media management, and website development. Firms or individuals hired to provide contract services for the Visit 29 Palms TBID report to and work directly with the TBID’s Director of Marketing. 2021-22 2021-22 2021-22 2021-22 2022-23Approved BudgetYTD ActualsMid-Year TransfersRevised BudgetProposed Budget4125REVENUE: Tourism Assessment Fee 1.5%265,000.00$ 197,635.00$ 197,635.00$ 265,000.00$ 285,000.00$ 4150REVENUE: Income from Merchandise for Resale500.00$ 1,881.59$ 1,881.59$ 500.00$ 500.00$ 4245INTEREST:900.00$ 687.32$ 687.32$ 900.00$ 500.00$ REVENUE: Partnership Program3,500.00$ 300.00$ 300.00$ 3,500.00$ 3,500.00$ Total Revenue:269,900.00$ 200,503.91$ 200,503.91$ 269,900.00$ 289,500.00$ 5110Marketing Director Salary74,000.00$ 54,281.60$ 7,707.20$ 81,707.20$ 87,184.00$ 5120Visitor Center Assistant 6,000.00$ 10,690.89$ 9,223.39$ 15,223.39$ 19,500.00$ 5250Health Benefits12,316.00$ 8,738.37$ 890.45$ 13,206.45$ 12,000.00$ 5251Retirement Benefits5,478.00$ 4,123.05$ 702.96$ 6,180.96$ 5,000.00$ 5252Workers Comp3,542.00$ 2,297.07$ -$ 3,542.00$ 4,000.00$ 5254Unemployment 305.00$ -$ -$ 305.00$ 305.00$ 6241OFFICE SUPPLIES1,200.00$ 1,290.47$ 500.00$ 1,700.00$ 2,500.00$ 6244MISCELLANEOUS5,000.00$ 2,697.50$ -$ 5,000.00$ 5,000.00$ 6245CONTINGENCY10,000.00$ -$ -$ 10,000.00$ 10,000.00$ 6251TRAVEL & ENTERTAINMENT-$ 116.48$ 116.48$ 116.48$ 1,000.00$ 6291VISITOR CENTER BUILDING MAINTENANCE & OPERATIO600.00$ 146.33$ -$ 600.00$ -$ 6343VIDEO PRODUCTION24,000.00$ 9,000.00$ -$ 24,000.00$ 16,000.00$ 6344BROADCAST MEDIA13,000.00$ 10,716.00$ 2,800.00$ 15,800.00$ 24,000.00$ 6345REGIONAL PRINT ADS-$ 1,500.00$ 1,500.00$ 1,500.00$ -$ 6346TOURISM PRINT ADS-$ 1,200.00$ 1,200.00$ 1,200.00$ -$ 6347TRADE CONVENTIONS, MEMBERSHIPS & TRAVEL EXPENS 800.00$ 100.00$ -$ 800.00$ 800.00$ 6353CONTRACT SERVICES10,000.00$ - -$ 10,000.00$ -$ 6356INTERNET MARKETING & WEBSITE50,680.00$ 21,143.71$ -$ 50,680.00$ 78,250.00$ 6371SPONSORSHIP/COMMUNITY EVENTS20,000.00$ 15,494.44$ -$ 20,000.00$ 10,000.00$ 6518MARKETING EQUIPMENT-$ -$ -$ -$ -$ 6360SPECIAL PROJECTS 30,000.00$ -$ (24,640.48)$ 5,359.52$ 10,000.00$ 266,921.00$ 143,535.91$ 266,921.00$ 285,539.00$ Total Revenue 269,900.00$ 269,900.00$ 289,500.00$ Total Expenses266,921.00$ 266,921.00$ 285,539.00$ Surplus/Deficit2,979.00$ 2,979.00$ 3,961.00$
AppendixAssess Businesses in Visit 29 Palms TBID DistrictProperty Name9 Palms Inn73193 TWENTYNINE PALMS HWYTWENTYNINE PALMSCA9227729 Palms Inn73950 INN AVETWENTYNINE PALMSCA92277America's Best Value Inn71829 TWENTYNINE PALMS HWYTWENTYNINE PALMSCA92277Campbell House74744 JOE DAVIS DRIVETWENTYNINE PALMSCA92277El Rancho Dolores73352 TWENTYNINE PALMS HWYTWENTYNINE PALMSCA92277Fairfield Inn & Suites6333 ENCELIA AVETWENTYNINE PALMSCA92277Harmony Motel71161 TWENTYNINE PALMS HWYTWENTYNINE PALMSCA92277Holiday Inn Express & Suites72535 TWENTYNINE PALMS HWYTWENTYNINE PALMSCA92277Motel 672562 TWENTYNINE PALMS HWYTWENTYNINE PALMSCA92277Oasis Inn & Suites71809 TWENTYNINE PALMS HWYTWENTYNINE PALMSCA92277Ramsey 2973842 TWENTYNINE PALMS HWYTWENTYNINE PALMSCA92277Sunnyvale Garden Suites73843 SUNNYVALE DRIVETWENTYNINE PALMSCA92277SureStay71487 TWENTYNINE PALMS HWYTWENTYNINE PALMSCA92277TwentyNine Palms RV Resort4949 DESERT KNOLL AVETWENTYNINE PALMSCA92277License NumberVHR00173452 SUNNYSLOPE DRTWENTYNINE PALMSCA92277VHR00274223 JOE DAVIS RDTWENTYNINE PALMSCA92277VHR00470677 COTTONWOOD DRTWENTYNINE PALMSCA92277VHR0075960 SUNRISE RDTWENTYNINE PALMSCA92277VHR0086646 NATIONAL PARK DRTWENTYNINE PALMSCA92277VHR01372815 CACTUS DRTWENTYNINE PALMSCA92277VHR01571428 SAMARKAND DRTWENTYNINE PALMSCA92277VHR01673817 OLD DALE RDTWENTYNINE PALMSCA92277VHR01773871 OLD DALE RDTWENTYNINE PALMSCA92277VHR01970370 BASELINE RDTWENTYNINE PALMSCA92277VHR0226612 INDIAN COVE RDTWENTYNINE PALMSCA92277VHR02474784 FOOTHILL DRTWENTYNINE PALMSCA92277VHR0256600 INDIAN COVE RDTWENTYNINE PALMSCA92277VHR0266371 NOELS KNOLL RDTWENTYNINE PALMSCA92277VHR0276783 ALPINE AVETWENTYNINE PALMSCA92277VHR02874925 ALTA LOMATWENTYNINE PALMSCA92277VHR02967939 SULLIVAN RDTWENTYNINE PALMSCA92277VHR0326837 ARABY AVETWENTYNINE PALMSCA92277VHR03374615 ALTA LOMA DRTWENTYNINE PALMSCA92277VHR0346791 IVANPAHTWENTYNINE PALMSCA92277VHR03574611 SERRANO DRTWENTYNINE PALMSCA92277VHR03671524 SAMARKIND DRTWENTYNINE PALMSCA92277VHR03774576 OLD DALE RD #ATWENTYNINE PALMSCA92277VHR03874576 OLD DALE RD #BTWENTYNINE PALMSCA92277VHR0396039 DAISY AVETWENTYNINE PALMSCA92277VHR04274375 COTTONWOOD DRTWENTYNINE PALMSCA92277VHR04375127 MAYFAIR DR TWENTTWENTYNINE PALMSCA92277VHR04671544 CACTUSTWENTYNINE PALMSCA92277VHR0517758 NORTHSTAR AVETWENTYNINE PALMSCA92277 Rental AddressShort-Term Vacation RentalsAs of 8/5/22Property AddressHotels, Motels, RV ResortAs of 8/5/22 VHR05273225 ADOBE CIRTWENTYNINE PALMSCA92277VHR0537005 MANZANITA AVETWENTYNINE PALMSCA92277VHR0545662 SKYVIEW LNTWENTYNINE PALMSCA92277VHR05567979 SULLIVAN RDTWENTYNINE PALMSCA92277VHR0565605 OASIS AVETWENTYNINE PALMSCA92277VHR0576600 SPLIT ROCKTWENTYNINE PALMSCA92277VHR05974460 CACTUS DRTWENTYNINE PALMSCA92277VHR0606594 ROSE ELLEN AVETWENTYNINE PALMSCA92277VHR0616662 MESQUITE AVETWENTYNINE PALMSCA92277VHR0627545 SAHARA AVETWENTYNINE PALMSCA92277VHR0636572 BULLION AVETWENTYNINE PALMSCA92277VHR0657516 PERSIA AVETWENTYNINE PALMSCA92277VHR0667516 PERSIA AVETWENTYNINE PALMSCA92277VHR0686888 KERN BLVDTWENTYNINE PALMSCA92277VHR0696749 SHERMAN RDTWENTYNINE PALMSCA92277VHR07269274 SULLIVAN RDTWENTYNINE PALMSCA92277VHR07367966 WHITMORETWENTYNINE PALMSCA92277VHR0746627 SPLIT ROCK AVETWENTYNINE PALMSCA92277VHR07573414 DIDSBURY DRTWENTYNINE PALMSCA92277VHR0766856 SHERMAN RDTWENTYNINE PALMSCA92277VHR07774804 WELLOCK RDTWENTYNINE PALMSCA92277VHR08071778 SUNNYSLOPE DRTWENTYNINE PALMSCA92277VHR0816634 QUAIL SPRING AVETWENTYNINE PALMSCA92277VHR0825971 MARIPOSA AVE ATTN:TWENTYNINE PALMSCA92277VHR0836244 CARODEAN RDTWENTYNINE PALMSCA92277VHR0846553 VIA ALLEGRATWENTYNINE PALMSCA92277VHR0856553 VIA ALLEGRATWENTYNINE PALMSCA92277VHR0866705 OCOTILLOTWENTYNINE PALMSCA92277VHR0876388 W COURT WAYTWENTYNINE PALMSCA92277VHR0885742 CARODEAN RDTWENTYNINE PALMSCA92277VHR0897391 SHERMAN HOYTTWENTYNINE PALMSCA92277VHR09074006 GORGONIO DRTWENTYNINE PALMSCA92277VHR10069023 ALTA LOMA DRTWENTYNINE PALMSCA92277VHR1016784 PINE SPRING AVETWENTYNINE PALMSCA92277VHR10274768 SUNSET DRTWENTYNINE PALMSCA92277VHR10374835 ALTA LOMA DR TORONTWENTYNINE PALMSCA92277VHR10473463 DIDSBURY RDTWENTYNINE PALMSCA92277VHR1056009 MOJAVE AVETWENTYNINE PALMSCA92277VHR10674884 SERRANO PARK DRTWENTYNINE PALMSCA92277VHR1077487 PERSIA AVE APT 5TWENTYNINE PALMSCA92277VHR1085812 PRIMROSE LNTWENTYNINE PALMSCA92277VHR10974825 ALTA LOMA DRTWENTYNINE PALMSCA92277VHR1106905 PETERSON RDTWENTYNINE PALMSCA92277VHR11273934 CASITA DRTWENTYNINE PALMSCA92277VHR1137273 Shoshone Valley RDTWENTYNINE PALMSCA92277VHR11570595 FOOTHILL DRTWENTYNINE PALMSCA92277VHR1165868 MARIPOSA AVETWENTYNINE PALMSCA92277VHR11771915 SAMARKAND DRTWENTYNINE PALMSCA92277VHR11872935 Siesta DRTWENTYNINE PALMSCA92277VHR1195394 MARISPOSA AVETWENTYNINE PALMSCA92277VHR1216579 MISSIONTWENTYNINE PALMSCA92277VHR1228989 UTAH TRLTWENTYNINE PALMSCA92277VHR12374677 HILL VIEW RDTWENTYNINE PALMSCA92277VHR1243370 UTAH TRLTWENTYNINE PALMSCA92277 VHR12573384 SULLIVANTWENTYNINE PALMSCA92277VHR12673384 SULLIVANTWENTYNINE PALMSCA92277VHR1275960 ROSE ELLEN AVETWENTYNINE PALMSCA92277VHR12874704 MORNING DRTWENTYNINE PALMSCA92277VHR13174044 COTTONWOODTWENTYNINE PALMSCA92277VHR1325966 MORONGO RDTWENTYNINE PALMSCA92277VHR1347026 DATURA AVETWENTYNINE PALMSCA92277VHR13571358 PERSIA AVETWENTYNINE PALMSCA92277VHR1366438 SUNRISE RDTWENTYNINE PALMSCA92277VHR1376405 TAMARISK STTWENTYNINE PALMSCA92277VHR13876076 SUNRISE DRTWENTYNINE PALMSCA92277VHR13973855 WHITE SANDS DRTWENTYNINE PALMSCA92277VHR1406373 NOELS KNOLL RDTWENTYNINE PALMSCA92277VHR14173829 S SLOPE DRTWENTYNINE PALMSCA92277VHR1426577 DESERT QUEEN AVETWENTYNINE PALMSCA92277VHR1436968 ROBERTS AVETWENTYNINE PALMSCA92277VHR14472133 EL PASEO DRTWENTYNINE PALMSCA92277VHR14573245 JOSHUA DRTWENTYNINE PALMSCA92277VHR1466380 YUCCA AVETWENTYNINE PALMSCA92277VHR1476837 MUNTZ RDTWENTYNINE PALMSCA92277VHR1486463 MESQUITE AVETWENTYNINE PALMSCA92277VHR1505868 MARIPOSA (Main House) AVETWENTYNINE PALMSCA92277VHR15174563 ALTA LOMA DRTWENTYNINE PALMSCA92277VHR15273767 SERRANO DRTWENTYNINE PALMSCA92277VHR1535747 MARINE AVETWENTYNINE PALMSCA92277VHR15473434 DESERT TRLTWENTYNINE PALMSCA92277VHR15671554 SAMARKAND DRTWENTYNINE PALMSCA92277VHR1577112 INDIAN COVE RDTWENTYNINE PALMSCA92277VHR1586273 LUPINE AVETWENTYNINE PALMSCA92277VHR16073397 MANANA DRTWENTYNINE PALMSCA92277VHR16173779 OLD DALE RDTWENTYNINE PALMSCA92277VHR1626566 EL REY AVETWENTYNINE PALMSCA92277VHR1636731 IVANPAH AVETWENTYNINE PALMSCA92277VHR1646670 IVANPAHTWENTYNINE PALMSCA92277VHR1656616 EL REY AVETWENTYNINE PALMSCA92277VHR1666688 OASIS AVETWENTYNINE PALMSCA92277VHR16715030 VENTURA BLVD STE 305TWENTYNINE PALMSCA92277VHR16873010 MANANA DRTWENTYNINE PALMSCA92277VHR16974056 CASITA DRTWENTYNINE PALMSCA92277VHR1706817 INDIAN COVE RDTWENTYNINE PALMSCA92277VHR1716445 TAMARISK AVETWENTYNINE PALMSCA92277VHR17374690 SERRANO DRTWENTYNINE PALMSCA92277VHR1746244 CARODEAN RDTWENTYNINE PALMSCA92277VHR1756673 TAMARISK AVETWENTYNINE PALMSCA92277VHR17673778 SIESTA DRTWENTYNINE PALMSCA92277VHR17772994 HOMESTEAD DRTWENTYNINE PALMSCA92277VHR1806350 ATHOL AVETWENTYNINE PALMSCA92277VHR1819160 COWAN RDTWENTYNINE PALMSCA92277VHR1826635 MORONGO RDTWENTYNINE PALMSCA92277VHR18368054 SULLIVAN RDTWENTYNINE PALMSCA92277VHR18468927 FOOTHILLDRTWENTYNINE PALMSCA92277VHR18569301 COTTONWOOD DRTWENTYNINE PALMSCA92277VHR1866643 INDIAN COVE RDTWENTYNINE PALMSCA92277VHR1876721 Desert Quail DRTWENTYNINE PALMSCA92277 VHR1886026 MORONGO RDTWENTYNINE PALMSCA92277VHR1896251 ENCELIA AVETWENTYNINE PALMSCA92277VHR1906707 PALO VERDE AVETWENTYNINE PALMSCA92277VHR1914694 HOOK TREERDTWENTYNINE PALMSCA92277VHR1927775 SAHARA AVETWENTYNINE PALMSCA92277VHR19374350 NATIONAL PARK DRTWENTYNINE PALMSCA92277VHR19473145 TWENTYNINE PALMS HWY, ATWENTYNINE PALMSCA92277VHR19573145 TWENTYNINE PALMS HWY, BTWENTYNINE PALMSCA92277VHR1965655 ENCELIA DRTWENTYNINE PALMSCA92277VHR19772589 SULLIVAN RDTWENTYNINE PALMSCA92277VHR19874026 GORGONIO DRTWENTYNINE PALMSCA92277VHR1995580 PALO VERDE AVETWENTYNINE PALMSCA92277VHR2006274 BAILEYA AVETWENTYNINE PALMSCA92277VHR20372838 TWO MILE RDTWENTYNINE PALMSCA92277VHR20474725 SERRANO DRTWENTYNINE PALMSCA92277VHR20672654 SUNNYSLOPE DRTWENTYNINE PALMSCA92277VHR20875051 SADDLEHORN RDTWENTYNINE PALMSCA92277VHR2096764 ESTRELLA AVETWENTYNINE PALMSCA92277VHR2106976 SHERMAN RDTWENTYNINE PALMSCA92277VHR2116025 DAISY AVETWENTYNINE PALMSCA92277VHR21272208 SUNNYSLOPE DRTWENTYNINE PALMSCA92277VHR2137168 INDIAN COVETWENTYNINE PALMSCA92277VHR21571604 SUNNYVALE COURTTWENTYNINE PALMSCA92277VHR21673398 SUNNYVALE DRTWENTYNINE PALMSCA92277VHR21770829 SUNNYSLOPE DR #1 (A)TWENTYNINE PALMSCA92277VHR21870829 SUNNYSLOPE DR #2 (B)TWENTYNINE PALMSCA92277VHR21971972 EL PASEAO DRTWENTYNINE PALMSCA92277VHR2216727 QUAIL SPRING AVETWENTYNINE PALMSCA92277VHR2227643 SALADIN AVETWENTYNINE PALMSCA92277VHR2237095 QUAIL SPRING AVETWENTYNINE PALMSCA92277VHR22474030 PLAYA VISTA DRTWENTYNINE PALMSCA92277VHR2256799 IVANPAH AVETWENTYNINE PALMSCA92277VHR2267073 MISSION AVETWENTYNINE PALMSCA92277VHR2276213 BAGLEY AVETWENTYNINE PALMSCA92277VHR2286074 MOJAVE AVETWENTYNINE PALMSCA92277VHR2296442 PALM VIEW AVETWENTYNINE PALMSCA92277VHR2306188 BAGLEY AVETWENTYNINE PALMSCA92277VHR23174354 COTTONWOOD DRTWENTYNINE PALMSCA92277VHR2326974 49 PALMS AVETWENTYNINE PALMSCA92277VHR2335985 MORONGO RDTWENTYNINE PALMSCA92277VHR2345535 LUPINE AVETWENTYNINE PALMSCA92277VHR2366796 PINE SPRING AVETWENTYNINE PALMSCA92277VHR2397421 PERSIA AVETWENTYNINE PALMSCA92277VHR24076677 EL PASEAO DRTWENTYNINE PALMSCA92277VHR2417593 PERSIA AVETWENTYNINE PALMSCA92277VHR24273314 SUN VALLEY DRTWENTYNINE PALMSCA92277VHR2446106 BAILEYA AVETWENTYNINE PALMSCA92277VHR24573820 COTTONWOOD DRTWENTYNINE PALMSCA92277VHR24675167 MAYFAIR DRTWENTYNINE PALMSCA92277VHR2477755 UTAH TRLTWENTYNINE PALMSCA92277VHR2486608 BULLION AVETWENTYNINE PALMSCA92277VHR2496161 CHIA AVETWENTYNINE PALMSCA92277VHR2506243 LUPINE AVETWENTYNINE PALMSCA92277VHR25273755 SERRANO DRTWENTYNINE PALMSCA92277 VHR2546649 PINE SPRING AVETWENTYNINE PALMSCA92277VHR2557685 UTAH TRLTWENTYNINE PALMSCA92277VHR2567657 SALADIN AVETWENTYNINE PALMSCA92277VHR25774825 TWILIGHT DRTWENTYNINE PALMSCA92277VHR2586649 N STAR AVETWENTYNINE PALMSCA92277VHR25974160 PINON DRTWENTYNINE PALMSCA92277VHR26074755 BASELINE RDTWENTYNINE PALMSCA92277VHR26173362 OLD DALE AVETWENTYNINE PALMSCA92277VHR26272761 GRANITE AVETWENTYNINE PALMSCA92277VHR2636969 MANTONYA RDTWENTYNINE PALMSCA92277VHR2647484700 TWENTYNINE PALMS HWYTWENTYNINE PALMSCA92277VHR2657484700 TWENTYNINE PALMS HWY, Unit 2TWENTYNINE PALMSCA92277VHR26874388 ROCKY RDTWENTYNINE PALMSCA92277VHR27072746 TWO MILE RDTWENTYNINE PALMSCA92277VHR2716769 MANZANITA AVETWENTYNINE PALMSCA92277VHR27274931 OLD DALE RDTWENTYNINE PALMSCA92277VHR2757078 ELM DRTWENTYNINE PALMSCA92277VHR2776459 MESQUITE AVETWENTYNINE PALMSCA92277VHR27973478 OLD DALE RDTWENTYNINE PALMSCA92277VHR2817191 UTAH TRAIL, Unit 3TWENTYNINE PALMSCA92277VHR28271620 JUANITA DRTWENTYNINE PALMSCA92277VHR28368033 SULLIVAN RDTWENTYNINE PALMSCA92277VHR28474430 STARLIGHT DRTWENTYNINE PALMSCA92277VHR28575047 BASELINE RDTWENTYNINE PALMSCA92277VHR2876428 W Court AVETWENTYNINE PALMSCA92277VHR2887678 SAHARA AVETWENTYNINE PALMSCA92277VHR29073029 MANANA DRTWENTYNINE PALMSCA92277VHR2916691 EL RAY AVETWENTYNINE PALMSCA92277VHR2927654 N STAR AVETWENTYNINE PALMSCA92277VHR29472917 MANANA DRTWENTYNINE PALMSCA92277VHR29568989 SULLIVAN RDTWENTYNINE PALMSCA92277VHR2966778 SHERMAN RDTWENTYNINE PALMSCA92277VHR29772166 SUNNYVALE DRTWENTYNINE PALMSCA92277VHR29871645 CACTUS DRTWENTYNINE PALMSCA92277VHR2996633 DATURA AVETWENTYNINE PALMSCA92277VHR3005673 SKYVIEW LNTWENTYNINE PALMSCA92277VHR30171235 EL PASEAO DRTWENTYNINE PALMSCA92277VHR30272972 TWO MILE RDTWENTYNINE PALMSCA92277VHR3036427 OCTILLOTWENTYNINE PALMSCA92277VHR3046169 DAISY AVETWENTYNINE PALMSCA92277VHR3055780 LUPINE AVETWENTYNINE PALMSCA92277VHR3065418 ABRONIA AVETWENTYNINE PALMSCA92277VHR30774483 TWILIGHT DRTWENTYNINE PALMSCA92277VHR30873542 JOSHUA DRTWENTYNINE PALMSCA92277VHR30971350 SAMARKAND DRTWENTYNINE PALMSCA92277VHR31073344 SUN VALLEY DRTWENTYNINE PALMSCA92277VHR31172721 GRANITE AVETWENTYNINE PALMSCA92277VHR3126432 SMOKETREE AVETWENTYNINE PALMSCA92277VHR3137643 SALADIN AVETWENTYNINE PALMSCA92277VHR21-31572667 SULLIVAN RDTWENTYNINE PALMSCA92277VHR21-3165120 PEARL SPRING AVETWENTYNINE PALMSCA92277VHR21-3186672 MOJAVE AVETWENTYNINE PALMSCA92277VHR21-3196144 ABRONIA AVETWENTYNINE PALMSCA92277VHR21-32074603 BASELINE AVETWENTYNINE PALMSCA92277 VHR21-32170231 29 PALMS HWYTWENTYNINE PALMSCA92277VHR21-3236996 DESERT QUAILTWENTYNINE PALMSCA92277VHR21-32468030 SUNNYSLOPE DRTWENTYNINE PALMSCA92277VHR21-32673633 DESERT TRAIL DRTWENTYNINE PALMSCA92277VHR21-32774388 MARICOPA DRTWENTYNINE PALMSCA92277VHR21-3295749 HALSEY AVETWENTYNINE PALMSCA92277VHR21-33071918 GORGONIO STTWENTYNINE PALMSCA92277VHR21-3316954 MAUDE ADAMS AVETWENTYNINE PALMSCA92277VHR21-33268253 BELLERUE RDTWENTYNINE PALMSCA92277VHR21-3335717 SUNRISE RDTWENTYNINE PALMSCA92277VHR21-33473250 INDIAN TRLTWENTYNINE PALMSCA92277VHR21-33573028 MANANA DRTWENTYNINE PALMSCA92277VHR21-33672964 TWO MILE RDTWENTYNINE PALMSCA92277VHR21-3376654 BERMUDA AVETWENTYNINE PALMSCA92277VHR21-3386636 INDIAN COVE RDTWENTYNINE PALMSCA92277VHR21-33973467 DESERT DRTWENTYNINE PALMSCA92277VHR21-34068227 BELLARUE RDTWENTYNINE PALMSCA92277VHR21-3416564 PINE SPRINGS AVETWENTYNINE PALMSCA92277VHR21-3426933 49 PALMS RDTWENTYNINE PALMSCA92277VHR21-3436634 STAR DUNE AVETWENTYNINE PALMSCA92277VHR21-3454671 MESQUITE SPRINGS RDTWENTYNINE PALMSCA92277VHR21-3467518 MAUDE ADAMS AVETWENTYNINE PALMSCA92277VHR21-34770472 COTTONWOOD DRTWENTYNINE PALMSCA92277VHR21-34868460 BELLARUE RDTWENTYNINE PALMSCA92277VHR21-34972150 TWO MILE RDTWENTYNINE PALMSCA92277VHR21-35070138 SULLIVAN RDTWENTYNINE PALMSCA92277VHR21-3516878 IVANPAH AVETWENTYNINE PALMSCA92277VHR21-3557393 SALADIN AVETWENTYNINE PALMSCA92277VHR21-35772939 HOMESTEAD DRTWENTYNINE PALMSCA92277VHR21-3616924 EL SOL AVETWENTYNINE PALMSCA92277VHR21-36273358 SUNNYVALE DRTWENTYNINE PALMSCA92277VHR21-3635422 ADOBE RDTWENTYNINE PALMSCA92277VHR21-36473079 SUNNYVALE DRTWENTYNINE PALMSCA92277VHR21-3655911 ROSE ELLEN AVETWENTYNINE PALMSCA92277VHR21-3665760 LA BUENA TIERRA AVETWENTYNINE PALMSCA92277VHR22-0017445 SALADIN AVETWENTYNINE PALMSCA92277VHR22-00271522 SUNFLOWER DRTWENTYNINE PALMSCA92277VHR22-0036671 IVANPAH AVETWENTYNINE PALMSCA92277VHR22-00471535 CACTUS DRTWENTYNINE PALMSCA92277VHR22-0076440 CHOLLA AVETWENTYNINE PALMSCA92277VHR22-0087414 ARABY AVETWENTYNINE PALMSCA92277VHR22-00971658 CACTUS DRTWENTYNINE PALMSCA92277VHR22-01074442 TWILIGHT AVETWENTYNINE PALMSCA92277VHR22-0116283 DAISY AVETWENTYNINE PALMSCA92277VHR22-0126673 PERSIA AVETWENTYNINE PALMSCA92277VHR22-0135845 CARODEAN RDTWENTYNINE PALMSCA92277VHR22-01774667 SERRANO DRTWENTYNINE PALMSCA92277VHR22-0186121 MOJAVE AVETWENTYNINE PALMSCA92277VHR22-01971966 TWO MILE RDTWENTYNINE PALMSCA92277VHR22-0207770 NORTH STAR AVETWENTYNINE PALMSCA92277VHR22-0215781 EASY STTWENTYNINE PALMSCA92277VHR22-0226591 DESERT QUEEN AVETWENTYNINE PALMSCA92277VHR22-02471817 SAMARKAND DRTWENTYNINE PALMSCA92277VHR22-0286781 COPPER MOUNTAIN RDTWENTYNINE PALMSCA92277 VHR3146244 MOJAVE AVETWENTYNINE PALMSCA92277VHR22-0316317 EL REY AVETWENTYNINE PALMSCA92277VHR22-0335459 DAISY AVETWENTYNINE PALMSCA92277VHR22-0345556 DAISY AVETWENTYNINE PALMSCA92277VHR22-0355851 EASY STTWENTYNINE PALMSCA92277VHR22-0377546 SAHARA AVETWENTYNINE PALMSCA92277VHR22-0386054 LUPINE AVETWENTYNINE PALMSCA92277VHR22-0396332 CANYON RDTWENTYNINE PALMSCA92277VHR22-0436575 BERMUDATWENTYNINE PALMSCA92277VHR22-0447790 BEDOUIN AVETWENTYNINE PALMSCA92277VHR22-0476136 CHIA AVETWENTYNINE PALMSCA92277VHR22-0487422 MAUDE ADAMS AVETWENTYNINE PALMSCA92277VHR22-0495774 PRIMROSE LNTWENTYNINE PALMSCA92277VHR22-05072996 TWO MILE RDTWENTYNINE PALMSCA92277VHR22-05374677 MORNING DRTWENTYNINE PALMSCA92277VHR22-05472418 SUN VALLEY DRTWENTYNINE PALMSCA92277VHR22-05673414 DESERT DRTWENTYNINE PALMSCA92277VHR22-06072616 2 MILE RDTWENTYNINE PALMSCA92277VHR22-0627065 DATURA AVETWENTYNINE PALMSCA92277VHR22-0637410 SHERMAN HOYT AVETWENTYNINE PALMSCA92277VHR22-0645954 BAILEYA AVETWENTYNINE PALMSCA92277VHR22-06571598 SUNNYVALE DRTWENTYNINE PALMSCA92277VHR22-06773365 SUNNYVALE DRTWENTYNINE PALMSCA92277VHR22-0687428 KELLOGG AVETWENTYNINE PALMSCA92277VHR22-07172017 SIESTA DRTWENTYNINE PALMSCA92277VHR22-0746624 BERMUDA AVETWENTYNINE PALMSCA92277VHR22-07769829 TWO MILE RDTWENTYNINE PALMSCA92277VHR22-0805653 PEARL SPRINGS AVETWENTYNINE PALMSCA92277VHR22-08273453 EL PASEO DRTWENTYNINE PALMSCA92277VHR22-08472068 SUNNYSLOPE DRTWENTYNINE PALMSCA92277VHR22-0856264 ABRONIA AVETWENTYNINE PALMSCA92277VHR22-0867332 BEDOUIN AVETWENTYNINE PALMSCA92277VHR22-0877338 PERSIA AVETWENTYNINE PALMSCA92277