5/23/2024
1 RiversideCA.gov1
RiversideCA.gov
ESTABLISHMENT OF THE DEPARTMENT OF MARKETING & COMMUNICATIONSCity CouncilJune11, 2024City Manager’s Office RiversideCA.gov2
AREAS OF EXPERTISEDEPARTMENT OF MARKETING & COMMUNICATIONS RiversideCA.gov2
The mission of the City of Riverside Department of Marketing & Communications is to strategically amplify the City’s identity, values, and initiatives. Through innovative marketing and communication strategies, we aim to engage residents, businesses, and visitors. Our mission is to foster civic pride, promote economic growth, and enhance the overall well-being of our community through creative and impactful initiatives.MISSION STATEMENT1 2 5/23/2024
2 RiversideCA.gov3
BACKGROUND20159 FTE
Marketing and Communications function separated from Economic Development and became housed in the Office of the City Manager.202015 FTE / 2.55 PT COVID-19 dramatically increases online broadcast of all City meetings, public communications, and increased demand for Marketing & Communications.Mission expansion of Marketing & Communications to include a greater role in Economic Development, RiversideTV, crisis communications, branding, social media, City events, tourism, and the external promotion of Riverside. 202315 FTE / 2.55 PTCreation of standalone Department of Marketing & Communications (MarComm), providing greater transparency of activities and budget allocations/expenditures, and focused leadership on branding the City, Economic Development, and connecting with community members. 202417 FTE / 2.55 PTRPU strategically reallocatedfive positions to enhance utility communications.201814 FTE RiversideCA.gov4
AREAS OF EXPERTISEGraphicDesignSocialMediaRiversideTVCommunity CalendarPhotographyElectronic SignsWebsiteEmailMarketingRPU ProjectCommunication LocalOutreachMedia Relations
AREAS OF EXPERTISE3
4 5/23/2024
3 RiversideCA.gov5
COMMUNICATIONS~1,060Graphics Projects
365,000Subscribers7M+577Total Video Productions350MeetingsBroadcasted35Football Games 152Other Videos75Live Feeds WebpageViews
Social Media ReachAcross All Social Media Accounts20,004,083 42%Email Engagement Rate
RiversideCA.gov6
ORGANIZATIONAL CHART
5 6
5/23/2024
4 RiversideCA.gov7
MARCOMM STRATEGIC GOALSBrand Development and Enhancement Economic Development Promotion
Human Capital Expansion for External Collaboration
Digital Presence andSocial Media Management
Media Innovation and Expansion
Data Analytics and Performance Metrics
Tourism Promotion and Destination Branding
RiversideCA.gov8
MARCOMM STRATEGIC GOALS
Sustainability and Green Initiatives
Collaborative Partnerships
Inclusive and Accessible Community Engagement
Crisis Communication Preparedness
Innovative Communication Strategies
Internal Communication Enhancement
Effective Communications and Marketing for Riverside Public Utilities (RPU)7 8 5/23/2024
5 RiversideCA.gov9
Goal 5.3 –Enhance communication and collaboration with community members to improve transparency, build public trust and encourage shared decision-making.
STRATEGIC PLAN ALIGNMENT
Priority #5 – High Performing Government Cross-Cutting Threads RiversideCA.gov10
RECOMMENDATIONSThat the City Council:1. Accept and receive the establishment of the Department of Marketing & Communications; and2. Amend Riverside Municipal Code Section 2.08.020 to establish the Departments of Marketing & Communications and Housing & Human Services and the respective department heads as part of the administrative organizational structure of the City. 9 10