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1 RiversideCA.gov
1 RiversideCA.gov
Review of Table Sponsorship Policy &
Riverside Public Utilities Table Sponsorship
Expenditures
Economic Development Committee
August 22, 2024
City Manager’s Office
RiversideCA.gov
2 May 2024 – During the biannual City Sponsorship update, the Economic Development Committee requested that the Table Sponsorship Policy be brought back for review; specifically, Riverside Public Utilities (RPU) participation in table sponsorships.
City Sponsorship Program
October 2002 – City Sponsorship Program/Policy formalized by Arts and Cultural Affairs division.
July 2016 – At the request of the Governmental Process Committee, a revised Sponsorship Program and supplemental guidelines for table sponsorships was approved by the City Council.
BACKGROUND
*Table Sponsorships do not occur through the City Sponsorship Program 1 2
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3 Organizations request sponsorships to raise funds for their activities, programs or a special event.
January 2019 – The City Council directed the City Manager’s Office to create a new, standalone Table Sponsorship Policy.
March 2019 – The City Council approved the Table Sponsorship Policy that set forth procedures for departments to request approval for table sponsorships.
TABLE SPONSORSHIPS
City Departments are engaged in table sponsorships to:
1. Receive public recognition and show support for an organization or event aligned with the departments’ mission and goals
2. Provide community outreach and market departments’ services and programs to a certain audience
3. Attend an event where City staff and/or programs are being recognized RiversideCA.gov
4 1. Departments must submit ta ble sponsorship requests to the City Manager for approval;
2. Table Sponsorships shall be reviewed by the City Council on the Consent Calendar in advance of the event;
3. A not-to exceed limit of $1,000 per event or $5,000
cumulative per fiscal year;
4. The following Public Works Enterprise Funds are
prohibited from being used for table sponsorships: Sewer Fund, Parking Fund, and Refuse Funds;
5. The City Manager’s Office shall report table sponsorships to the City Council every six months for review;
TABLE SPONSORSHIP POLICY
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5 TABLE SPONSORSHIP BENEFITS
Visibility and Public Relations
Networking
Supporting Community
Initiatives
Access to Industry Information
and Insights
Enhanced Relationships with
Partners
Morale and Team
Building
Marketing and Promotion
Supporting the Local
Economy
Brand Exposure
RiversideCA.gov
6 TWO AVENUES FOR TABLE SPONSORSHIPS
Table Sponsorship Policy
• Department submit request to
City Manager via SharePoint
portal for approval
• CMO reviews and approves
• Departments post notifications
of events in shared calendar
Services Agreement
• Enter into an agreement with an
organization whereby the City
agrees to sponsor a table at one or
more events hosted by the
organization
• e.g. Agreement with Greater
Riverside Chambers of Commerce
When sponsoring a table via approved agreement, the limitations set forth in the Table Sponsorship Policy no longer apply.
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7 Since November 2019,
the City has had an
agreement in place
with the Greater
Riverside Chamber of
Commerce that
includes participation
in the following table
sponsorships:
TABLE SPONSORSHIPS VIA AGREEMENT
AmountDescriptionDepartment
$3,000 KRCB Waterwise Landscape SponsorshipPublic Utilities $1,000 Business Expo/Mixer/Riv Forward
$500 Mega Mixer/Tradeshow/Job Fair
$1,850 GMR Sponsorship
$750 Legislative Summit
$750 Mayor’s State of the City
$1,500 Inaugural Ball
$1,000 Athena Luncheon
$800 Leadership Riverside Luncheon
$11,150Subtotal
$750 Mayor’s State of the CityCommunity & Economic
Development
$750Subtotal
$750 Mayor’s State of the CityPublic Works
$750 Legislative Summit
$1,500Subtotal
$1,000 Mayor’s State of the CityPolice
$800 Leadership Riverside Luncheon
$1,800Subtotal
Chamber events
are the only
events
sponsored by
RPU
*These are the
only events
sponsored by
RPU
RiversideCA.gov
8 BENEFITS TO RPU RATEPAYERS
Enhanced
Service
Quality
Community
Development
Efficiency
and
Innovation
Transparent
Communication
Community
Engagement
Local
Partnerships
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9 The City’s sponsorship of tables at events aligns with Strategic Priority No. 3 Economic Opportunity, goal 3.1 – Facilitate partnerships and programs to develop, attract, and retain innovative business sectors.
Cross-Cutting Threads
STRATEGIC PLAN ALIGNMENT
RiversideCA.gov
10 That the Economic Development Committee:
1. Receive an update on the Table Sponsorship
Policy, Administrative Manual 01.027.00 and
Riverside Public Utilities table sponsorship
expenditures for FY 2022/23 and 2023/24; and
2. Provide direction for department participation
in table sponsorships moving forward.
RECOMMENDATIONS
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11 That the Economic Development Committee:
1. Receive an update on the Table Sponsorship Policy,
Administrative Manual 01.027.00 and RPU sponsorship
expenditures for FY 2022/23 and 2023/24; and
2. Provide direction for depart ment participation in table sponsorships moving forward.
RECOMMENDATIONS
Questions?
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