11/6/2024
1 Riverside Downtown Parking and Business Improvement Area Annual Renewal Report for the yearJanuary 1 to December 31, 2025 Background The Riverside Downtown Association (later Riverside Downtown Partnership - RDP) was formed in 1981 by downtown businesses and stakeholders to advocate on important downtown issues. RDP’s efforts within the Downtown BID are primarily focused on:Promotion of business activities SecurityPublic events Parking activities Beautification Advocacy The Riverside Downtown Parking and Business Improvement Area, or Downtown BID, was established in 1986 as a vehicle to improve downtown. RDP was charged with the responsibility for the Downtown BID. 1 2 11/6/2024
2 Boundaries and Assessment
The assessment levy for the Downtown BID has been 100% of the base business license tax levied by the City of Riverside since July 1, 2000. There is no proposed change in the assessment levy for the 2025 calendar year. The recommended activities and any new efforts are based upon the current assessment levy.The Downtown BID boundaries include the area shown on the map. No changes are proposed for 2025.
Board of DirectorsExecutive:Shalini Lockard, ChairAndrew Walcker, Vice-ChairNanci Larsen, TreasurerBrian Pearcy, SecretaryLou MonvillePhilip MakhoulRandy HordShelby Loomis, Past ChairDirectors:Amy HoytBryan CrawfordCherie CrutcherChuck BeatyClaire OliverosCollette LeeDenise Hamet Jean EiseleinJeff Greene / Lynn AndersonJennifer GambleJesse De La CruzJoe RamosJoseph GuzzettaJustin TracyMercedes Serrano / Broc YoshidaRachael DzikonskiRobert NagleSamuel PrecieSorrelle WilliamsStan MorrisonEx-Officio:Riverside City Council: Philip Falcone, Ward One Clarissa Cervantes, Ward TwoArlington Business Partnership: Oz PuertaDirector Emeritus: Bill Gardner 3 4
11/6/2024
3 There are a minimum of 25 and a maximum of 33 Directors, including upto nine Executive members.Directors are elected for two-year, renewable terms. Executive members serve one-year renewable terms except for the Chair and Vice-Chair who may serve a maximum of two consecutive terms. Board Information and Policies Board policies include:•A non-discrimination policy to protect Board, staff, volunteers, and/or program participants. RDP also has an Employee Handbook.•An endorsement and conflict of interest policy regarding providing support to projects, initiatives, or other endeavors of possible benefit to downtown.
Vision, Mission, Values, and Goals RDP’s vision statement reflects its aspiration - “Downtown Riverside is a welcoming and exciting destination to work, live, and play while celebratingheritage and inspiring business innovation and success”.RDP’s mission statement reflects its expectations - “Riverside Downtown Partnership’smission is to foster a vibrant, safe, and successful business and cultural community in downtown Riverside by celebrating our past and defining our future”.RDP’s values and descriptive phrases reflect its desired actions:Welcoming – We embrace those within our community and those who visit.Advocacy – We are a champion for our community’s needs and priorities.Responsive – We are supportive, helpful and add value to our members.Connected – We encourage dialogue, and cooperation within our community.Proactive – We continually seek ways to support and enhance our community .5 6 11/6/2024
4 Focus and GoalsRDP adopted a strategic plan framework for 2022 to 2026. The focus of RDP reflects its vision, mission, and values as do its goals. RDP’s activities and efforts in 2025 are based on its broad goals. RDP’s goals are:To serve as the essential liaison between downtown businesses and local government representing its members’ interests,To create an effective partnership with local government that advances downtown business priorities, andTo expand its services and value for its members.Ultimately RDP strives to serve its members / stakeholders and downtown.
Benefits Provided by the Downtown BID
Benefits include promotion of downtown, downtown businesses, and downtown attractions and offerings through print media, digital / social media, and other marketing and communications methods.
These methods include destination and event ads and a monthly newsletter, monthly event calendars as well as Constant Contact emails, plus social media including a website, Facebook, and Instagram pages. The Pocket and Dining Guide lists all downtown shops and most services, and information on downtown restaurants by category. 7 8
11/6/2024
5 Benefits include a welcome package to all new businesses and announcement in the BID bulletin. The welcome package includes copies of all printed materials including the organization’s annual calendar, “What’s Up with RDP”, and its Annual Report. Benefits include working with other organizations such as the City , Riverside Convention and Visitors Bureau, and arts and cultural groups to promote downtown businesses. Benefits Provided by the Downtown BID Benefits Provided by the Downtown BIDBenefits include monitoring security issues through a committee, distributing updates, and holding workshops as necessary. In addition, during their patrols the RDP Ambassadors assist with moving transients along and other problems encountered by downtown businesses. Benefits include an Ambassador program patrolling seven days a week from 9 am to 5 pm in the downtown core and broader RDPBIA area. The Ambassadors provide information to downtown visitors, serve as a liaison with downtown businesses, and assist with RDP events and programs. Benefits include advocating and mobilizing on parking issues thataffect downtown businesses, employees, and customers such asdowntown parking inventory, rates, and schedules, as well assafety and security, and downtown appearance. 9 10
11/6/2024
6 Benefits Provided by the Downtown BIDBenefits include RDP’s informational luncheons held each month on the fourth Tuesday with the exception of February , August, and December.Benefits include hosting, sponsoring, and promoting events that bring visitors and business customers to downtown such as Doors Open Riverside, Riverside Art and Music Festival, Day of the Dead, Mission Inn Run, Miracles on Main, and others. Benefits include beautification efforts such as public art and clean-up events in partnership with Keep Riverside Clean and Beautiful.
Assessing the Benefits To assess benefits provided by the BID, RDP:•Monitors responses to ads, requests for the Pocket and Dining Guide as well as the Downtown Historic Walking Guide, and usage of calendar information. •Reviews daily reports on Ambassador activity and compiling data. •Monitors calls for assistance / advice from members / stakeholders.•Receives input and information from Board and Committee members, members / stakeholders, and luncheon attendees.•Surveys and visits members / stakeholders periodically.•Includes assessment by partners and other organizationsThe above methods of assessment allow RDP to adjust benefits and also identify emergingneeds. RDP then meets with downtown businesses and stakeholders to share information,hear concerns, and consider what changes might be needed in future.11 12 11/6/2024
7 Focus for 2025RDP will continue to direct monetary resources and staff time to increase its activities and efforts in:Beautification efforts. Additional sponsorship of downtown events.Expanded promotion of downtown businesses and attractions through print advertising and social media. Increased social media to highlight downtown Riverside as a destination. RDP engaged an external resource to expand its Instagram presence.RDP will also continue to expand its partnerships and joint endeavors with other organizations such as the Riverside Convention and Visitors Bureau, and attractions such as the Mission Inn Foundation in its new location.
Estimated cost of 2024 Activities$230,000BID General Business Promotion$125,000BID Ambassador/Security Activities$135,000BID Events and Related Activities$490,000BID TotalThe RDP Board approved a balanced budget for the fiscal year of July 1, 2024 to June 30, 2025. There may be an operational surplus or deficit carried over from calendar year 2024. RDP expects to receive approximately $56,375 from other sources, such as membership activities. RDP only solicits sponsorships for its Annual Meeting and Awards Ceremony to cover award related costs.13 14 11/6/2024
8 RDP Budget SummaryFiscal year of July 1 to June 302023- 2024 Budget 2022 - 2023 Actual2022 - 2023 Budget 2021 - 2022 Actual INCOME EXPENSE DETAIL INCOME $ 7,015.00 $ 2,159.24 $ 2,445.00 $ 2,901.74 Administration $ 42,460.00 $ 43,477.19$ 41,250.00 $ 36,254.94 Membership $ 470,000.00 $ 474,234.29 $ 435,000.00 $ 439,315.62 BID levy income $ 10,350.00 $ 102,460.20$ 82,820.40 $ 86,569.20 Other BID income $ 529,825.00 $ 622,330.92 $ 561,515.20 $ 565,041.50 TOTAL INCOME EXPENSE $ 157,967.79 $ 154,099.13 $ 149,680.79 $ 143,530.17 Administration $ 49,714.01 $ 44,560.89$ 43,830.03 $ 35,122.00 Membership $ 54,008.68 $ 39,656.07$ 35,418.77 $ 45,622.85 BID General $ 6,012.74 $ 9,335.58 $ 4,930.10 $ 5,743.00 BID Parking $ 30,954.72 $ 3,082.29$ 7,215.06 $ 2,023.91 BID Beautification $ 41,800.98 $ 32,798.72 $ 19,083.69 $ 26,421.36 BID Events / Sponsorships $ 109,447.97 $ 75,288.18 $ 88,348.59 $ 80,992.40 BID Business Promotion $ 79,918.10 $ 244,756.01 $ 207,271.82 $ 281,366.06 BID Security $ 529,825.00 $ 603,576.87 $ 555,778.84 $ 620,821.75 TOTAL EXPENSES $ -$ 18,754.05 $ 5,736.56$ (55,780.25)NET INCOME 2024- 2025 Budget 2023 – 2024 Actual$ 9,125.00 $ 10,509.14 $ 46,150.00 $ 47,655.74 $ 490,000.00 $ 511,378.32 $ 1,100 $ 2,650.00 $ 546,375.00 $ 572,193.20 $ 181,022.18$ 157,711.57 $ 54,097.21$ 50,614.48$ 42,427.48$ 42,184.67 $ 4,657.44 $ 5,258.07$ 15,176.71$ 24,033.36 $ 41,305.25 $ 31,108.51 $ 107,280.53 $ 91,629.93 $ 100,408.20$ 82,704.60 $ 546,375.00 $ 485,245.19 $ -$ 86,948.01 Riverside Downtown Parking and Business Improvement Area Thank you for your support!15 16