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1 RiversideCA.gov
1 RiversideCA.gov
CITY SPONSORSHIP PROGRAM
FISCAL YEAR 2024/2025 – FALL CYCLE
November 21, 2024
PARKS, RECREATION, AND COMMUNITY
SERVICES DEPARTMENT
RiversideCA.gov
2 • City Sponsorship Program
– Local non-profit organizations
– City Funds and/or in-kind services
• Summer Application (July 31 deadline)
– Events produced from January 1 – June 30
• Winter Application (January 31 deadline)
– Events produced from July 1 – December 31
BACKGROUND
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3 Table Sponsorships
Each City Sponsorship report to the City Council
includes a summary of the previous six months’ Table
Sponsorships that have been distributed to events and
generally involved event attendance by Department
Personnel
BACKGROUND – OTHER SPONSORSHIPS
RiversideCA.gov
4 • City-Sponsored Events/Projects must:
– Promote the City as a desirable destination
– Enhance the quality of life for residents
– Advance Riverside’s multicultural community
– Encourage neighborhood identity and pride
– Promote cultural and artistic awareness
– Include a significant outreach component
• All applicants must be IRS 501(c) nonprofit organizations • Funds cannot be used for operational costs
REQUIREMENTS
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5 A SAMPLING OF CURRENT APPLICANTS
Full Circle Players
Mary S. Roberts
Pet Adoption
Adrian Dell and
Carmen Roberts
Foundation
RiversideCA.gov
6 A SAMPLING OF CAUSESWHAT ARE OUR APPLICANTS
PROMOTING AND SUPPORTING?
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7 • Applicants are invited to
attend a Sponsorship 101
Workshop
• Applicants are required to
submit written reports
EXPECTATIONS
RiversideCA.gov
8 1. Projected Attendance
2. Previous Attendance
3. History of Service to
Community
4. Connection to the City
Strategic Plan
5. Eligible Monetary
Request
(50%, 35%, or 20%,
based on previous requests)
•
6. Projected Cost per Participant
7. Cultural Program
8. Diversity, Equity, Inclusion
– Ability
– Culture
– Ethnicity
– Families
– Seniors
– Children & Youth
9. Council Ward
10.Availability of Requested
Resource
PROGRAM EVALUATION CRITERIA
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9 Envision Riverside 2025 Strategic Plan Priorities
Cross-Cutting Threads
STRATEGIC PLAN ALIGNMENT
Arts, Culture & Recreation Community Well‐Being
RiversideCA.gov
10 1. Receive, review, and provide input on staff recommendations for the City Sponsorship Program for the six-month period of January 1 – June 30, 2025;
2. Recommend that City Council approve City Sponsorship support in the form of monetary funding and/or in-kind contributions of $229,099 for charitable and community events, which are produced by local non-profit organizations;
3. Receive and review Table Sponsorship report for January 1 – June 30,2024.
RECOMMENDATIONS
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