Economic Development Committee
February 20, 2025

IMMEDIATE
Clean up and ComplianceActivating street frontage•Work with property owners to activate street frontage and improve storefronts. Temporary Sign Policy ReviewProperty owner engagement •Assist w/connections for catalytic development Property Owner Technical Assistance•Lease Structure•Permitting Assistance•CPTED Training•Others? Pilot Projects•Art, banners, tactical urbanism, eventsEvaluate cost estimates for various strategiesSafe Streets For All Grant SHORT TERM 1-3 YEARS
Economic Development Incentive Programs•Façade improvements and signs – Support Program•Incubator model - Short-term leasing opportunities for small businesses (e.g. City of Ontario)Explore Streamlining•Code updates •Process Streamlining•Fee reductions and WaiversPlace Making•Parklet/Outdoor Dining Program, Storefront Design Guidelines, Wayfinding, gateway signageStreetscape, hardscape landscape improvements along Magnolia (potential CIP)Adaptive Reuse Ordinance MID TERM 3 -4 YEARS
Micro-mobility options•Bike improvements such as cycle tracks, bike lockers, bike share programs, etc.Infrastructure & Intersection Improvements•Midblock crossings, curb bump out, sidewalk widening, etc. Study potential for EIFD within districtEvaluate transit service and amenities along the corridor to identify mid & long-term service improvementsModernization of Specific Plan

LONG TERM
Partner with surrounding institutions (CBU, UCR, Kaiser, etc.) for potential satellite projectsLarger catalytic development opportunities for intersection of Van Buren and Magnolia; Muir and MagnoliaLand Assembly•Land acquisition•Lot consolidations•Alley closures Magnolia Reinvestment, Resilience, Revitalization Toolkit Time FrameKey RoleCostLevel of EffortStrategyImmediateCode Enforcement, PW$LowClean Up & Compliance•Graffiti •Maintenance and repair of private propertyImmediateEDev$LowActivating Frontage – working with property owners to improve store fronts to activate street frontageImmediateCode Enforcement$LowTemporary Sign Policy Review with Committee•Cooperative compliance effortImmediateEDev$LowProperty Owner Engagement•Assist with connections for catalytic developmentImmediateEDev$LowProperty Owner Technical Assistance•Lease Structure•Permitting AssistanceImmediatePRCSD, CEDD$$MediumPilot Projects•Art, banners, tactical urbanism, eventsImmediatePW, EDev, Planning$LowEvaluate cost and assign funding sources for various strategiesImmediatePW$LowSafe Streets For All Grant•Safety Action Plan Development Immediate Strategies
Time FrameKey RoleCostLevel of EffortStrategyShort TermCEDD$MediumExplore Streamlining•Code updates•Process streamlining•Fee reductions or waiversShort TermPlanning$$MediumPlace Making•Parklet/outdoor dining program•Storefront Design Guidelines•Wayfinding and gateway signageShort TermPW$$$MediumNew streetscape, hardscape, and landscape improvements along Magnolia Short TermEDev$$$HighEconomic Development Incentive Programs•Façade improvements and signs – support program•Incubator model - Short-term leasing opportunities for small businesses (e.g. City of Ontario)Short TermPlanning$$MediumAdaptive Reuse OrdinanceShort TermPW$MediumPublic Realm Maintenance •Sidewalks, curb, cross walks, street lights, landscaping, trash receptacles etc) Short Term Strategies
Time FrameKey RoleCostLevel of EffortStrategyMid TermPW$$$HighMicro-mobility options•Bike improvements such as cycle tracks, bike lockers, bike share program, etc. Mid TermPW$$$HighInfrastructure & intersection improvements•Midblock crossings, curb bump out, sidewalk widening, etc, PACT implementationMid TermEDev$$HighStudy potential for EIFD within districtMid TermPW, Planning$$HighEvaluate transit service along corridor to identify mid and long-term service improvements Mid TermPlanning$$HighMagnolia Avenue Specific Plan ModernizationLong TermEDev$HighPartner with surrounding institutions (CBU, UCR, Kaiser, etc) for potential satellite projectsLong TermCEDD$$$HighLarger catalytic development opportunities for intersection of Van Buren and Magnolia; Muir and MagnoliaLong TermCEDD$$$HighLand AssemblyAcquisitionLot consolidationAlley closures Mid and Long Term Strategies