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RiversideCA.govOverview of City Branding EffortsApril 17, 2025Marketing & Communications Department RiversideCA.gov2
AREAS OF EXPERTISEMARKETING & COMMUNICATIONS DEPARTMENT RiversideCA.gov2
The mission of the City of Riverside Office of Communications is to strategically amplify the City’s identity, values, and initiatives. Through innovative marketing and communication strategies, we aim to engage residents, businesses, and visitors. We are committed to crafting compelling narratives that showcase Riverside’s unique character, achievements, and opportunities. Internally, we prioritize communication and collaboration, ensuring our team is well-equipped to effectively convey the City’s messages. Our mission is to foster civic pride, promote economic growth, and enhance the overall well-being of our community through creative and impactful initiatives.MISSION STATEMENT1 2 4/3/2025
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AREAS OF EXPERTISEGraphicDesignSocialMediaRiversideTVCommunity CalendarPhotographyPlacemakingWebsiteEmailMarketingRPU ProjectCommunication TourismBranding
TELLING OUR STORY
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MIDTOWN
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ARLINGTON VILLAGE
RiversideCA.gov
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ARTS & CULTURE DISTRICT (THE ACD)
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ARTS & CULTURE DISTRICT (THE ACD)Garage 3 Window Wraps
Trash Bins
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ARTS & CULTURE DISTRICT (THE ACD)
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ARTS & CULTURE DISTRICT (THE ACD)
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ARTS & CULTURE DISTRICT (THE ACD)
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VISIT RIVERSIDE
Launched January 2024
VisitRiverside.com Nearly 60K Web Views
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VISIT RIVERSIDE
Total # of Views705K
Total # of Views947K
6.1 Million+Video Views21,400 Followers
KR0
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Slide 12
KR0 Followers are for all three platforms
Reierson, Kaitlin, 2025-03-14T01:18:14.018
KR0 0 Put number in the middle of lines
Reierson, Kaitlin, 2025-03-14T03:44:32.763
KR0 1 Can you please fix my spacing?? 😉
Reierson, Kaitlin, 2025-03-14T16:00:29.104
JC0 2 Adjusted a bit, thank you!
Camarce, Jovie, 2025-03-14T16:47:12.183
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RIVERSIDE AIRPORT
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FORMULA 1 LAS VEGAS GRAND PRIX
Mobile Retargeting:•Impressions: 1M+•Reach: 173K+Formula 1 Las Vegas Grand Prix11/21-11/2313 14 4/3/2025
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FORMULA 1 LAS VEGAS GRAND PRIX
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LOS ANGELES BUSINESS JOURNAL
October 21-27, 2024State of LAThe Best Cities to Live, Work + Play15 16 4/3/2025
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SAN DIEGO BUSINESS JOURNAL2025 Monthly PlacementWeekly Readership: 26KWeekly Circulation: 6,401 RiversideCA.gov18
ONTARIO AIRPORTWeekly Readership: 26KWeekly Circulation: 6401 Feb – Jul 2025Digital Displays•TSA•Shuttle Bus•Brewery X•International Arrivals •Static Light Box6.4MPassengers Pass Through TSA per MonthPassengers Annually580K+17 18 4/3/2025
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Inland Empire MagazineWeekly Readership: 26KWeekly Circulation: 6401 Cities to WatchApril 2025155K Readers & Subscribers
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Riversider Magazine
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VISIT RIVERSIDE
iHeart Media CampaignSept 2024 – June 2025•Audio: 125K Impressions Monthly•Display: 100K Impressions Monthly•Video: 88K Impressions MonthlyVisit Riverside Year of Arts and Culture Multi-media EffortsCollaboration with Hotels, Sports Commission, & Convention Center RiversideCA.gov22
ON THE HORIZONCompletion of Visit Riverside Brand Audit (Spring 2025)•Brand position and story, messaging strategies, taglines & unique selling propositions Strategic Marketing Plans and Implementation•FIFA World Cup 2026•LA 2028 OlympicsStrengthen Partnerships and Collaborationwith Regional and National Tourism Organizations 21 22
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OFFICE OF SUSTAINABILITY
KR0
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OHMIO / RTA PARTNERSHIP
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Slide 23
KR0 Can you show Rafael’s card instead?
Reierson, Kaitlin, 2025-03-14T03:51:00.844
JC0 0 Swapped out
Camarce, Jovie, 2025-03-14T15:38:26.557
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ECONOMIC DEVELOPMENT
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ECONOMIC DEVELOPMENT
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RPU CUSTOMER ENGAGEMENT COMMERCIAL EFFORTS
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RPU CUSTOMER ENGAGEMENT BUSINESS KIT
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CONNECT WITH US
visitriversdeca
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