5/7/2025
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CITY SPONSORSHIP PROGRAMFISCAL YEAR 2025/2026EVENTS/PROJECTS FROM JULY 1 –DECEMBER 31, 2025Economic Development CommitteeMay 22, 2025Parks, Recreation Community Services Department RiversideCA.gov2
•City Sponsorship Program–Local non-profit organizations –City Funds and/or in-kind services•Summer Application (July 31 deadline) –Events produced from January 1 – June 30•Winter Application (January 31 deadline) –Events produced from July 1 – December 31BACKGROUND 5/7/2025
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Table Sponsorships–Each City Sponsorship report to the City Council includes a summary of the previous six months’ Table Sponsorships that have been distributed to events and generally involved event attendance by Department Personnel (none reported for July 1 – December 31, 2024)BACKGROUND – OTHER SPONSORSHIPS RiversideCA.gov4
•City-Sponsored Events/Projects must:–Promote the City as a desirable destination–Enhance the quality of life for residents–Advance Riverside’s multicultural community–Encourage neighborhood identity and pride –Promote cultural and artistic awareness–Include a significant outreach component •All applicants must be IRS 501(c) nonprofit organizations•Funds cannot be used for operational costsREQUIREMENTS 5/7/2025
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CITY SPONSORSHIP APPLICANT FOCUS AREAS
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A SAMPLING OF CURRENT APPLICANTS
5/7/2025
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•Applicants are invited to attenda Sponsorship 101 Workshop•Applicants are required to submit written reports
EXPECTATIONS
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1. Projected Attendance2. Previous Attendance3. History of Service to Community4. Connection to the City Strategic Plan5. Eligible Monetary Request (50%, 35%, or 20%, based on previous requests)6. Projected Cost per Participant7. Cultural Program8. Diversity, Equity, Inclusion –Ability–Culture–Ethnicity–Families–Seniors–Children & Youth9. Council Ward 10.Availability of Requested ResourcePROGRAM EVALUATION CRITERIA 5/7/2025
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Envision Riverside 2025 Strategic Plan PrioritiesCross-Cutting Threads
STRATEGIC PLAN ALIGNMENT
Arts, Culture & RecreationCommunity Well-Being
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1. Receive, review, and provide input on staff recommendations forthe City Sponsorship Program for the six-month period of July 1 –December 31, 2025;2. Recommend that City Council approve City Sponsorship support,pending final budget approval for Fiscal Year 2025/2026, in the formof monetary funding and/or in-kind contributions of $140,537 forcharitable and community events, which are produced by localnon-profit organizations; and3. Authorize the City Manager, or designee, to make non-substantivechanges to the recommendations.RECOMMENDATIONS