ANNUAL REPORT
Riverside New Car Dealers Association
Auto Center Business Improvement District
Overview of Activities, Programs, and Projects
September 1, 2024 – August 31, 2025
Planning Ahead:
September 1, 2025 – August 31, 2026
Submitted by
Riverside New Car Dealers Association
May 21st, 2025
2 Introduction
The formation of the Auto Center Business Improvement District (BID) was approved by the Riverside City Council on July 26, 2011, and since September 1, 2011, the BID has functioned under the following parameters: The Riverside New Car Dealers Association (RNCDA) has been designated to manage the BID. Each business within the BID is assessed an additional assessment on their business tax renewal. During the BID formation, 13 businesses were determined to be within the district and have been assessed $8,000 per business each year. In 2021, the RNCDA proposed a modification to the boundaries of the BID to include four additional businesses, and a modification of the assessment amount to be $6,100 per business. This was approved by City Council on July 20, 2021.
In anticipation of the BID formation, the City of Riverside, City Council and Redevelopment Agency approved on August 15, 2011, an agreement with RNCDA to provide the BID with $100,000 in matching funds annually for a period of ten years to be used towards funding the cost of an electronic sign for the Auto Center. The City Council approved a subsequent agreement with the RNCDA on August 26, 2015, to continue matching funds to help fund the maintenance and operating costs of the electronic sign in exchange for 15% daily advertising time of the electronic sign usage within the Auto Center BID through September 1, 2023.
Due to outdated technology and the lack of the replacement parts, plus looking for more efficient electric usage, the RNCDA installed a new freeway sign in 2023 and has entered into a new five- year agreement with the city.
The City Council approved this subsequent agreement with the RNCDA on August 30, 2023, to continue matching funds to help fund the maintenance and operating costs of the electronic sign in exchange for 15% daily advertising time of the electronic sign usage within the Auto Center BID through June 30, 2028.
The following pages outline activities, programs, and projects undertaken by the Riverside New Car Dealers Association, in compliance with California Streets and Highways Code Section 36533.
Any proposed changes in the boundaries of the parking and business improvement area or in any benefit zones within the area
There are no proposed changes to the Auto Center Business Improvement District boundaries as they currently exist.
The improvement and activities of the current and upcoming fiscal years
Physical Improvement Projects. The funds provided to the BID by the City of Riverside have been applied to construction and debt service for the new electronic sign along the CA-91 freeway adjacent to the Riverside Auto Center. The new sign construction was completed July 2023.
Current Sign/Property Maintenance. The assessments collected from the businesses located in the BID funded maintenance for the electronic sign along the CA-91 freeway, as well as other property maintenance costs of the Auto Center. These activities will continue in the upcoming fiscal year. 3 Estimated cost of providing improvement debt service and other activities for FY 2025/26
An estimate of the cost of providing the activities and improvement debt service for the year 2 5/26 are listed below.
Physical Improvement Project Debt Service $ 0
Current Sign/Property Maintenance $ 89,686
Advertising, Marketing and Promotion $114,014
Total Budget Estimate $203,700
The budget outlined above is based upon anticipated revenue from the BID assessment. Should additional revenue be received during the 25 /26 fiscal year, these monies will be utilized in accordance with paragraph 1 of Resolution No. 24096, which outlines the following activities:
a) Engage in general business promotions.
b) Engage in business activities.
c) Promote events.
d) Advertise to promote District businesses.
e) Operate and maintain electronic display signs.
f) Maintain and repair entryway monuments, pods, and landscaping. g) Provide for physical improvements.
The method and basis for levying the assessment in sufficient detail to allow each business owner to estimate the amount of the assessment to be levied against his or her business for the year.
It is proposed that the existing $6,100 per business assessment be continued within the existing boundaries of the Auto Center Business Improvement District.
The amount of any surplus or deficit revenues to be carried over from a previous year.
There are no anticipated surplus funds. If surplus
funds become available, they will be used for debt
service and/or other maintenance costs of the electronic sign along the CA-91 freeway.
Additional topics:
1)What are the specific benefits the BID is providing to businesses?
The BID supports Riverside Auto Square businesses by bringing awareness to auto buyers and those needing their vehicle serviced in the Riverside area.
2) How do we know the attendant benefits have been achieved?
The freeway sign has proven to achieve its intended benefits by continued patronage of the dealers in the Auto Square and feedback from customers regarding offers and promotions that the sign displays. 4 3) How are BID staff and activities responding to emerging needs and how are these needs identified?
The Board anticipates an 8-10% increase in auto square visitors due to the technology of the new sign installed July of 2023. The Board also feels strongly that the BID process is beneficial to keeping the RNCDA intact as a whole entity.
Any topics related to the function of the sign including regular maintenance, replacement of failed/faulty LED panels and annual washing are regularly discussed with the Auto Center association and sign company. There are also regular reports covering the content each dealer and the city of Riverside displays in their given allotment.
4) What are the strategic goals of the BID, and how is progress tracked over time?
One of the primary goals of the BID was to fund the maintenance of the updated freeway sign to help drive business to Riverside Auto Center and provide the City of Riverside with an additional outlet to provide information to the populace who travel along the 91 Freeway. In an effort to effectively continue that goal, a new and improved electronic sign was installed.
5) Board Policies, Members and Budget
Please refer to the following Exhibits
Exhibit 1
- Mission Statement/Purpose/Website
Exhibit 2
- Current List of Board of Directors
Exhibit 3
- Detailed Budget for the Prior Year
Exhibit 4
- Detailed Budget for the Current Year
Respectfully submitted,
Dave Crain, President
Riverside New Car Dealers Association
Auto Center Business Improvement District
5 Exhibit 1
RIVERSIDE AUTO CENTER
Purpose
The Corporation is a nonprofit mutual benefit corporation and is not organized for the private gain of any person.
It is organized under the Nonprofit Mutual Benefit Corporation Law. The general purpose of this Corporation is to engage in any lawful act or activity other than credit union business for which a corporation may be organized under such law. The specific purposes of this Corporation are:
(a) to promote the new car and truck industry within the City of Riverside, State of California;
(b) to engage in any other activities in furtherance of the purposes for which the Corporation is formed: and
(c) to receive, invest and utilize funds and property acquired through the solicitation of contributions, donations, city funding and the like for the purposes for which the Corporation is formed.
Membership
Members of this Association shall be limited to any dealership maintaining a business address in the Riverside Auto Center and is actively engaged as a franchised motor vehicle dealer in the business of buying and selling new motor vehicles, either passenger or commercial. Each Member application must be approved by a majority vote of the Board of Directors.
It is the existence of a separate business location that determines individual membership and not the number of franchises. A business location is defined as premises having a separate street address and a separate display area.
The Membership shall terminate on the failure of a Member to qualify for Membership under the provisions of Section 1. The Board of Directors may suspend a Member for action detrimental to the Association, or for the failure to have paid the assessment for a period in excess of 30 days. The Board of Directors upon such conditions may reinstate a Member that is suspended as the board may prescribe.
All Members are Directors of the Association. The term Dealer Principal, as used herein, shall be that person so designated by the manufacturer that granted such a franchise and indicated the same in the respective franchise agreement. Unless the Dealer Principal has duly appointed a Designee, then all action required by a member/director shall taken by the Dealer Principal. A Dealer Principal of a member may appoint a designee to represent it both as a member and director. Any such appointment shall be in writing and filed with the Association. Such a designation may be revoked at any time, whether orally or in writing. A designee shall have all authority of a member and director, with the exception that a designee who has held his/her appointment for less than two years is not eligible for an officer position of the association.
Persons entitled to vote at any meeting of Members/Directors shall be those persons, or their Designee, who are Members in good standing. In order to be in good standing, a Member must be current in the payment of all assessments duly imposed, and not are subject to suspension.
Website
There is no website in place for the BID process.
6 Exhibit 2
Board of Directors
Jeff Spreen Spreen Acura
Joe Garafalo Jaguar, Land Rover Riverside
Robert Lee BMW of Riverside
Dave Crain Dutton Motor Company (Buick/GMA/Cadillac)
Duane Pratt Fritts Ford
Adel Shammas Lexus of Riverside
GL Moss Moss Bros Chrysler, Jeep, Dodge, Ram
Richard Michaelson Riverside Honda
Riverside Hyundai
Riverside Mazda
Riverside Nissan
Riverside Volkswagen
Mark Aiken Riverside Kia
Michael Sego Riverside Chevrolet
Ken Colson DCH Subaru
Ryan Crenshaw Toyota of Riverside
Steve Kienle Walters Audi
Walters Mercedes
Walters Porsche
Walters Sprinter
JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC TOTAL Carry Over (w/$ from Control Acct)415,913.67 436,689.97 462,733.56 495,987.17 511,525.76 528,869.81 570,335.73 685,471.34 698,496.29 739,637.11 757,911.88 775,564.62 CASH IN:
Advertising Dues 28,504.00 28,504.00 28,504.00 28,504.00 28,504.00 28,504.00 28,504.00 28,504.00 28,504.00 28,504.00 28,504.00 28,504.00 342,048.00 B.I.D. Dues 18,300.00 12,200.00 6,100.00 6,100.00 6,100.00 6,100.00 6,100.00 6,100.00 6,100.00 6,100.00 6,100.00 12,200.00 97,600.00 City Sign Money 100,000.00 100,000.00
Maintenance Dues 13,501.24 24,450.75 28,492.10 21,771.86 88,215.95 Other Income -
Outstanding AR Reconciliation -
Total Revenue 46,804.00 40,704.00 48,105.24 34,604.00 34,604.00 59,054.75 134,604.00 34,604.00 63,096.10 34,604.00 34,604.00 62,475.86 627,863.95 CASH OUT:
Advertising
TV/Cable - General Market/Hispanic - 0.00% Digital(Spectrum) - 0.00%
Production (url, digital, TV) - 0.00%
Website Maintenance 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 30,000.00 4.78% Digital Media(Fox) 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 2,000.00 13,000.00 2.07% Digital First - 0.00%
Promotions/Events - 0.00%
Agency Fee - 0.00%
3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 4,500.00 43,000.00 6.85% Maintenance & Management
CLS/misc 202.72 1,573.14 1,180.48 4,256.31 1,199.19 1,219.52 1,216.08 3,275.27 2,834.39 497.00 17,454.10 2.78% Basic Backflow 168.00 168.00 0.03%
City of Riverside (Water/Electricity) 3,474.28 3,574.12 3,496.51 4,266.31 6,717.69 6,791.73 7,763.95 7,818.99 8,417.81 7,250.62 5,963.82 5,226.02 70,761.85 11.27% 3,677.00 5,147.26 4,676.99 8,522.62 7,916.88 8,011.25 8,980.03 11,262.26 11,252.20 7,250.62 6,460.82 5,226.02 88,383.95 14.08% Sign Cost
Programming/Maint/Repairs (EMI) 1,989.00 1,989.00 1,989.00 1,989.00 1,989.00 1,989.00 1,989.00 1,989.00 1,989.00 1,989.00 1,989.00 1,989.00 23,868.00 3.80% Sign Wash (EMI) - 0.00%
Sign Communications (AT&T) 213.66 213.66 213.66 212.99 212.99 212.99 213.66 213.73 213.73 214.27 214.27 214.27 2,563.88 0.41% Property Taxes (Riverside County) - 0.00%
Loan Payment (out of Control account) 12,500.00 12,500.00 1.99% Legal - 0.00%
Insurance (General Liability/Sign) 8,715.22 8,715.22 1.39% 14,702.66 2,202.66 2,202.66 2,201.99 2,201.99 2,201.99 2,202.66 2,202.73 2,202.73 2,203.27 2,203.27 10,918.49 47,647.10 7.59% Admin
Board Meetings 100.00 - 1,211.57 1,311.57 0.21% Management/Office Expenses (Garrett) 2,955.10 3,180.67 3,034.79 3,012.54 3,077.83 2,945.10 2,964.60 2,945.00 3,108.85 3,060.34 3,177.17 2,940.00 36,401.99 5.80% Insurance (D & O Coverage) 1,524.00 1,524.00 0.24% Legal/Consulting 1,172.50 612.50 1,312.50 157.50 542.50 752.50 367.50 315.00 1,610.00 6,842.50 1.09% Accountant 1,653.75 1,653.75 3,307.50 0.53% Franchise Tax Board / City Taxes / IRS 169.30 169.30 0.03% Print (press enterprise) 1,800.00 1,800.00 0.29% Bank Fees 20.44 17.32 24.69 17.01 20.75 8.69 21.10 15.31 145.31 0.02% 4,148.04 3,810.49 4,471.98 4,840.80 3,641.08 3,875.59 4,785.70 4,614.06 5,000.35 3,375.34 4,787.17 4,151.57 51,502.17 8.20% Monthly Net 20,776.30 26,043.59 33,253.61 15,538.59 17,344.05 41,465.92 115,135.61 13,024.95 41,140.82 18,274.77 17,652.74 37,679.78 230,533.22 36.72% Ending Balance 436,689.97 462,733.56 495,987.17 511,525.76 528,869.81 570,335.73 685,471.34 698,496.29 739,637.11 757,911.88 775,564.62 813,244.40 813,244.40 Total Non Media cash out
Riverside Auto Center - Dec 31, 2024 Cashflow
Updated 1-9-25
Total Media cash out
Total M&MA cash out
Total Sign cash out
JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC TOTAL Carry Over (w/$ from Control Acct)813,244.40 832,806.11 868,785.42 890,142.14 921,016.06 941,365.99 983,513.50 1,099,579.56 1,115,623.87 1,160,458.03 1,178,324.09 1,196,190.15 CASH IN:
Advertising Dues 28,504.00 28,504.00 28,504.00 28,504.00 28,504.00 28,504.00 28,504.00 28,504.00 28,504.00 28,504.00 28,504.00 28,504.00 342,048.00 B.I.D. Dues 6,100.00 24,400.00 6,100.00 6,100.00 6,100.00 6,100.00 6,100.00 6,100.00 6,100.00 6,100.00 6,100.00 6,100.00 91,500.00 City Sign Money 100,000.00 100,000.00
Maintenance Dues 14,548.33 24,450.75 28,492.10 21,771.86 89,263.04 Other Income -
Outstanding AR Reconciliation -
Total Revenue 34,604.00 52,904.00 34,604.00 49,152.33 34,604.00 59,054.75 134,604.00 34,604.00 63,096.10 34,604.00 34,604.00 56,375.86 622,811.04 CASH OUT:
Advertising
TV/Cable - General Market/Hispanic - 0.00% Digital(Spectrum) - 0.00%
Production (url, digital, TV) - 0.00% Website Maintenance 2,500.00 2,500.00 2,500.00 2,500.00 907.26 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 5,000.00 30,907.26 4.96% Digital Media(Fox/Team Velocity) 1,000.00 1,000.00 1,000.00 1,000.00 108.87 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 2,000.00 12,108.87 1.94% Digital First - 0.00%
Promotions/Events - 0.00%
Agency Fee - 0.00%
3,500.00 3,500.00 3,500.00 3,500.00 1,016.13 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 7,000.00 43,016.13 6.91% Maintenance & Management
CLS/misc 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 13,500.00 2.17% Basic Backflow 168.00 168.00 0.03% City of Riverside (Water/Electricity) 5,583.26 5,768.87 3,196.23 5,900.00 5,900.00 5,900.00 5,900.00 5,900.00 5,900.00 5,900.00 5,900.00 5,900.00 67,648.36 10.86% 5,583.26 5,768.87 3,196.23 7,400.00 7,400.00 7,400.00 7,400.00 7,568.00 7,400.00 7,400.00 7,400.00 7,400.00 81,316.36 13.06% Sign Cost
Programming/Maint/Repairs (EMI) 2,048.67 2,048.67 2,048.67 2,048.67 2,048.67 2,048.67 2,048.67 2,048.67 2,048.67 2,048.67 2,048.67 2,048.67 24,584.04 3.95% Sign Wash (EMI) - 0.00%
Sign Communications (AT&T) 214.27 214.27 214.55 214.69 214.27 214.27 214.27 214.27 214.27 214.27 214.27 214.27 2,571.94 0.41% Property Taxes (Riverside County) - 0.00% Loan Payment (out of Control account) - 0.00% Legal - 0.00%
Insurance (General Liability/Sign) 8,715.22 8,715.22 1.40% 2,262.94 2,262.94 2,263.22 2,263.36 2,262.94 2,262.94 2,262.94 2,262.94 2,262.94 2,262.94 2,262.94 10,978.16 35,871.20 5.76% Admin
Board Meetings 430.00 578.78 1,000.00 2,008.78 0.32% Management/Office Expenses (Garrett) 2,987.34 3,129.43 3,035.33 3,011.27 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 36,163.37 5.81% Insurance (D & O Coverage) 1,554.70 1,524.00 3,078.70 0.49% Legal/Consulting 708.75 708.75 822.50 575.00 575.00 575.00 575.00 575.00 575.00 575.00 575.00 575.00 7,415.00 1.19% Accountant 950.00 1,653.75 2,603.75 0.42% Franchise Tax Board / City Taxes / IRS 169.30 169.30 0.03% Print (press enterprise) 1,800.00 1,800.00 0.29% Bank Fees - 0.00%
3,696.09 5,392.88 4,287.83 5,115.05 3,575.00 3,744.30 5,375.00 5,228.75 5,099.00 3,575.00 3,575.00 4,575.00 53,238.90 8.55% Monthly Net 19,561.71 35,979.31 21,356.72 30,873.92 20,349.93 42,147.51 116,066.06 16,044.31 44,834.16 17,866.06 17,866.06 26,422.70 213,442.59 34.27% Ending Balance 832,806.11 868,785.42 890,142.14 921,016.06 941,365.99 983,513.50 1,099,579.56 1,115,623.87 1,160,458.03 1,178,324.09 1,196,190.15 1,222,612.85 1,222,612.85 Total Non Media cash out
Riverside Auto Center - April 30, 2025 Cashflow
Updated 5/13/25
Total Media cash out
Total M&MA cash out
Total Sign cash out