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RiversideCA.govDepartment Update and Employee RecognitionOctober 28, 2025Marketing & Communications Department RiversideCA.gov2
MARKETING & COMMUNICATIONS
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The mission of the City of Riverside Office of Communications is to strategically amplify the City’s identity, values, and initiatives. Through innovative marketing and communication strategies, we aim to engage residents, businesses, and visitors. Our mission is to foster civic pride, promote economic growth, and enhance the overall well-being of our community through creative and impactful initiatives.MISSION STATEMENT1 2 10/16/2025
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THE TEAMDirector/Deputy DirectorSocial MediaProjectCoordinationWebDevelopmentAdministrationRiversideTVPhotographyVideoEmail & MediaGraphic DesignvMARKETINGDIVISIONADMINISTRATIONDIVISION*Recruiting*Deputy DirectorKaitlin ReiersonDirectorBrittney HodgeSenior Administrative AnalystJovie CamarceProject CoordinatorNoemi MartinezSr .Graphics TechTaylor PhillipsSr. Graphics Tech*Recruiting*Sr. Media Production TechNick RiceSr. Media Production TechPart-Time On-Call Media Production Assistant/Fellow (21) Amy Navas-LopezUtilities Customer Communication CoordinatorKaylyn KuntzProject Assistant(Email & Media)Lawrence CarboneProject Coordinator(Social Media)Kristina ClabaughSr. Project ManagerPart-Time/FellowGraphics Tech(2)Fellow/TemporaryStaff Social Media(2)*Recruiting*Communications SupervisorTrevor KamhiririMedia Production TechElissa ElizondoWeb Designer/Dev IIMichael RisherWeb Designer/Dev II(Library/Museum)Jeremy RedkeyPrincipal Web Designer/DevTemporary StaffWeb Designer/Dev (1)123 YearsYears of Service (FT) RiversideCA.gov4
TEAM VIDEO
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AREAS OF EXPERTISEGraphicDesignSocialMediaRiversideTVCommunity CalendarPhotographyPlacemakingWebsiteEmailMarketingRPU ProjectCommunication TourismBranding
TELLING OUR STORY
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Riverside Arts & Culture District– Gold Explore Article: The Rustik Fork– Silver Explore Riverside Magazine Winter/Spring 2024– SilverFox Arts Center Box Office Wrap–BronzeInsect Fair 2024 Social Promo– BronzeExplore Article Copy: Rustik Fork–BronzeFestival of Lights 2024 Social Promo–BronzeWatch Riverside TV Website– Bronze City of Riverside Sustainability Logo–GoldArlington Village Branding– Silver Riverside Turning Dreams To Reality–Silver Riverside Economic Development Logo Design– BronzeInside Riverside– March 22, 2024 – News Monthly Weekly or DailyFriday Night “Pep Rally”– Sports Programming – EditedLive College FootballFullerton vs Riverside City CollegeElsinore vs JW North- Sports Programming LiveLive High School Football Playoffs- San Gorgonio vs Ramona American Advertising Federation, Inland Empire (ADDY) & CAPIO STAR AWARDS 172024-2025Awards5
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ADMINISTRATION•Ensure operational needs, strategic planning, and project execution are carried out to support progress and success•Develop strategies that will improve efficiency•Provide support on complex administrative duties•Manage the budget•Coordinate and gather relevant project information 8 Years
Kristina Clabaugh9 Years
Brittney Hodge15 Years
Kaitlin Reierson
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GRAPHICSTheGraphic Design team is responsible for visualizing, creating and branding all things Riverside. From flyers, logo designs, wall wraps, and more, the Graphic Design team helps bring the ideas and inspirations of their clients to life. PART-TIME STAFF 1,427+Projects & CampaignsCreated Annually60+CampaignsCreated AnnuallyFULL-TIME STAFF11 Years Jovie Camarce9 Years
Taylor Phillips6 Years
Noemi Martinez2 Years
Britney Vuong10 Months
Diego Lomeli7
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GRAPHICS
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WEBTheWeb Design team is dedicated to the City of Riverside in all front-end web technologies and currently manage and maintain over 14,400 ADA compliant web pages and 19 department sites. New WebpagesUpdated and/or Redesigned 100+
~172,000HoursSpent by Website Visitors Viewing Webpages Annually
7.2M+Website Visitors Annually
2M+First Time Usersin the Past YearTEMP STAFFFULL-TIME STAFF4 Years Jeremy Redkey4 Months
Michael Risher9 Years
Elissa Elizondo4 Months
Mario Luna9
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WEB
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RIVERSIDETV VIDEO & PHOTOGRAPHY•Award-winning high school and RCC Tigers football coverage •Tell Riverside’s story•Episodes that showcase Riverside’s history•Business spotlights•Live event coverage•City Council/Committee public meetings•Press conferences•Large-scale emergency scenarios•Photography to support citywide effortsPublic MeetingsCovered 339+101,539 Views
For Live Football GamesCovering 28 High School and Riverside City College Games YouTube Stats663,584Views253K HoursWatch Time+2.1KSubscribers21+ On-Call and/or Part-time Staff23 Years Nick Rice15 Years
Trevor Kamhiriri11
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RIVERSIDETV VIDEO & PHOTOGRAPHY
INSIDE RIVERSIDELIFE WORKS HERERIVERSIDE SPORTS UPDATE
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CONTENT CREATORSThe primary role of the Social Media Project Coordinator is to maintain the City’s online presence through social media.The Email & Marketing Project Assistant aids with creative storytelling and relevant content writing for a wide range of subjects to promote a variety of City initiatives and programs. +11% 13M+Increase in FollowersYear-over-Year GrowthImpressions10M+ReachIndustry Average: 36%~37%~56%Overall Email Open RateOverall Email Engagement RateIndustry Average: 56% Active Accounts44
589,358Total Followers AcrossAll Social Platforms
Subscriber Lists71374,386Unique Subscribers4 Years
Lawrence Carbone2 Years
Kaylyn Kuntz40GovDeliveryAdmins
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CONTENT CREATORS
CONNECT WITH USRiversideCA.gov/Connect
EMAIL MARKETINGPRINT PUBLICATIONS
SOCIAL MEDIA
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RPU CUSTOMER COMMUNICATIONSThe MarComm team is ingrained with RPU, with consistent open lines of communication and weekly standing meetings to ensure all communications needs are coordinated and met. 19,247+RPU FOLLOWERS across all social platforms 51%44%Residential Email Open RateCommercial Email Open Rate Industry Average: 36%7 Years
Amy Navas-Lopez15
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VISIT RIVERSIDEVisitRiverside.com ~124K+ Web Views70K+ Unique UsersYouTube Channel Launched May 2025
9.8 Million+Total Video Views
Visit Riverside Email NewsletterLaunched June 2025
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VISIT RIVERSIDE33,259Social Media LaunchedSept. 20248M+Impressions6M+Reach https://www.facebook.com/reel/1271350171085676
https://www.instagram.com/reel/DCFFi22yTAl/
https://www.tiktok.com/@visitriversideca/video/7436246670980992287 Total Followers
1 YearAntony Vargas, Temp.17
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VISIT RIVERSIDECollaboration with Hotels, Sports Commission, Convention Center, Riverside Airport & Discover IE RiversideCA.gov20
VISIT RIVERSIDE ADS
Mobile Retargeting:•Impressions: 1M+•Reach: 173K+Formula 1 Las Vegas Grand Prix11/21-11/23 Feb – Jul 2025Digital Displays•TSA•Shuttle Bus•Brewery X•International Arrivals •Static Light Box6.4MPassengers Annually580K+Passengers Pass Through TSA per Month 19 20
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VISIT RIVERSIDE ADS
Los Angeles Business JournalOctober 21-27, 2024State of LAThe Best Cities to Live, Work + Play Cities to WatchApril 2025155K Readers & Subscribers
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MIDTOWN
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ARLINGTON VILLAGE
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ARTS & CULTURE DISTRICT (THE ACD)
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ARTS & CULTURE DISTRICT (THE ACD)
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OFFICE OF SUSTAINABILITY
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ILLEGAL FIREWORKS
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WILDFIRE PREPAREDNESS
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ECONOMIC DEVELOPMENT
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SAN DIEGO BUSINESS JOURNAL2025 Monthly PlacementWeekly Readership: 26KWeekly Circulation: 6,401 29 30
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Riversider Magazine
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LOOKING AHEAD
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MARCOMM STRATEGIC GOALS
Sustainability and Green Initiatives
Collaborative Partnerships
Inclusive and Accessible Community Engagement
Crisis Communication Preparedness
Internal Communication EnhancementTourism Promotion &Placemaking RiversideCA.gov34
EMPLOYEE OF THE YEARJovie Camarce
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CONNECT WITH US
@CityofRiverside
@RiversideCAgov
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