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RiversideCA.gov
PARK RIVERSIDE VALET PROGRAMCity CouncilNovember 4, 2025Public WorksParking Services RiversideCA.gov2
BACKGROUNDJuly 2023– Park Riverside Program launched with new parking rates and free 30/60-minute parking.June 5, 2024– Transportation Board recommended staff explore public valet service.September 12, 2024– Mobility & Infrastructure Committee directed staff to issue an RFP for a 6-month pilot valet service.February 2025– RFP No. 2452 released to identify a qualified valet operator.Spring 2025– Two proposals received; ACE Parking selected by panel. 1 2
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COMMUNITY ENGAGEMENT POLICY ADHERENCE
• 300+ public survey responses• Downtown stakeholder meetings• Collaboration with Riverside Downtown Partnership (RDP)• RDP Participated in the Proposal Evaluation Process RiversideCA.gov4
ELEVATING DOWNTOWN PARKING EXPERIENCE
Identify NeedPilot ProgramGoalsService FeaturesPublic BenefitFeedback from surveys and businesses called for easier access, better customer service, and more flexible parking options.- Improve downtown access and curb appeal- Support weekend/evening events and local businesses- Partnerships with local businesses- “White Glove” valet experience with uniformed staff- Complimentary water, event info, and seasonal amenities- Flexible options for vehicle pick-up- Boosts customer experience- Encourages spending at local businesses- Reinforces a positive downtown image 3 4
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PILOT PROGRAM STRUCTURE & EXPECTATIONS
Pilot Duration- 6-month trial period: January 1, 2026 –June 30, 2026- Mid-point review at 3 months- Council update at 6 monthsValet Rates- $20 per vehicle – Regular Operation- $30 per vehicle – Special events- Business validation options availableExpected Outcomes- Test viability of long-term downtown valet- Evaluate potential for expansion or ongoing service- Inform future parking strategies and service modelsService Days and Hours- Initial launch: Friday through Sunday- Flexible operating hours based on demand and events- Expansion possible based on pilot resultsPerformance Tracking- Real-time data and metrics to assess:- Usage Patterns- Revenue trends- Customer feedback- Staff will make operational adjustments weekly Vendor Responsibilities- Daily communication with downtown businesses- Adjust staffing based on cover counts and event schedules- Maintain customer service, safety and brand standards RiversideCA.gov6
Recommended Vendor: ACE Parking- Selected through a competitive RFP process- Unanimously recommended by 5-member panel including City staff and Riverside Downtown Partnership- Brings extensive municipal valet experience and operational capabilitiesAWARD RECOMMENDATION 5 6
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SUCCESS METRICS AND EVALUATIONTracked Weekly- Vehicle count per day, per stand- Business partnership rate- Revenue performance- Customer feedback and complaints- Operational trends by time and day- Staff coverage and efficiency metrics Milestone Review- 3-Month Operational Review- Internal performance and service quality assessment- 6-Month City Council Follow-up- Formal update to Council with data and recommendations RiversideCA.gov8
TEZ TECHNOLOGYSMS Valet by TEZ Technology•A ticketless, app-free valet systempowered by SMS for a seamless guest experience.Key Features:•Guests check in with a phone number—no paper ticket•Receive a text with a link to request vehicle, pay, and tip•Cashless, secure, and fast transactions•Real-time reporting and digital shift summariesBenefits:•Faster service, reduced wait times•No lost tickets or manual tracking•Tools for surveys, marketing, and damage photos•Integrates with hotel/restaurant/property systems 7 8
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PROPOSED VALET LOCATIONS
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FINANCIAL SUMMARYGoal is to adjust operations and marketing to reach cost neutrality.Estimated 6-Month Pilot Cost$334,596Monthly Operating Costs$51,572One-TimeStart-Up Costs$25,165ExpensesEstimated 6-Month Pilot Revenue$114,000Valet Fee for Special Events$30 per VehicleValet Fee for Regular Operations$20 per VehicleRevenue($190,595)Net Loss9 10 10/22/2025
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PARK RIVERSIDE VALET
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PARK RIVERSIDE VALET
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That the City Council:1. Approve an agreement with ACE Parking III, LLC to operate a six-month pilot program for the Park Riverside Downtown Valet Program for $334,597 beginning January 1, 2026 through June 30, 2026, for $334,597, with two 1-year extensions, not to exceed a total term of 2-years and 6-months; and2. Authorize City Manager (or designee) to execute the agreement including making minor, non-substantive changes, and contract extensions; and3. Conduct a public hearing on amending the City of Riverside’s Master Fees and Charges Schedule; andRECOMMENDATIONS RiversideCA.gov14
That the City Council:3. Introduce and subsequently adopt an ordinance amending the Riverside Municipal Code (RMC) Chapter 3.30 Section 3.30.030 – Schedule of Regulation, Products and Services, subsection XI – Public Parking – Public Works, to add one additional category titled Valet Parking4. Adopt a resolution approving the proposed amendments to the Fiscal Year 2024/25 Master Fees and Charges Schedule; and5. Direct staff to return to City Council with a status update by the sixth month of operation for future consideration.RECOMMENDATIONS13 14