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1 Riverside Downtown Parking and Business Improvement Area Annual Renewal Report for the YearJanuary 1 to December 31, 2026 BackgroundThe Riverside Downtown Association (later Riverside Downtown Partnership - RDP) was formed in 1981 by downtown businesses and stakeholders to advocate on important downtown issues. The Riverside Downtown Parking and Business Improvement Area, or Downtown BID, was established in 1986 as a vehicle to improve downtown. RDP was charged with the responsibility for the Downtown BID. RDP’s efforts within the Downtown BID are primarily focused on: Business Promotion Ambassador ProgramEvents / Music ParkingBeautification Advocacy 1 2 11/20/2025
2 Boundaries and AssessmentThe Downtown BID boundaries include the area shown on the map. No changes are proposed for 2026.The assessment levy for the Downtown BID has been 100% of the base business license tax levied by the City of Riverside since July 1, 2000. There is no proposed change in the assessment levy for the 2026 calendar year. The recommended activities and any new efforts are based upon the current assessment levy.
Board of DirectorsExecutive:Shalini Lockard, ChairAndrew Walcker, Vice-ChairNanci Larsen, TreasurerBrian Pearcy, SecretaryLou MonvillePhilip MakhoulRandy HordShelby Loomis, Past ChairDirectors:Amy HoytCesar GomezChad CollopyCherie PowellChuck BeatyCollette LeeJean EiseleinJennifer GambleJesse De La CruzJoe RamosJohn AdkinsJoseph GuzzettaJustin TracyMercedes SerranoRachael DzikonskiRobert NagleRon LoveridgeSorrelle WilliamsStan MorrisonEx-Officio:Riverside City Council: Philip Falcone, Ward One Clarissa Cervantes, Ward TwoArlington Business Partnership: Oz PuertaDirector Emeritus: Bill Gardner 3 4
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3 Board Information and PoliciesThere are a minimum of 25 and a maximum of 33 Directors, including up to nineExecutive members.Directors are elected for two-year, renewable terms. Executive members serve one-year renewable terms except for the Chair and Vice-Chair who may serve a maximum of two consecutive terms. Board policies include:•A non-discrimination policy to protect Board, staff, volunteers, and/or program participants. RDP also has an Employee Handbook.•An endorsement and conflict of interest policy regarding providing support to projects, initiatives, or other endeavors of possible benefit to downtown.
Vision, Mission, Values, and GoalsRDP’s vision statement reflects its aspiration - “Downtown Riverside is a welcoming and exciting destination to work, live, and play while celebratingheritage and inspiring business innovation and success”.RDP’s mission statement reflects its expectations - “Riverside DowntownPartnership’s mission is to foster a vibrant, safe, and successful business and cultural community in downtown Riverside by celebrating our past and defining our future”.RDP’s values and descriptive phrases reflect its desired actions:Welcoming – We embrace those within our community and those who visit.Advocacy – We are a champion for our community’s needs and priorities.Responsive – We are supportive, helpful and add value to our members.Connected – We encourage dialogue, and cooperation within our community.Proactive – We continually seek ways to support and enhance our community. 5 6
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4 Focus and GoalsRDP adopted a strategic plan framework for 2022 to 2026. The focus of RDP reflects its vision, mission, and values as do its goals. RDP’s activities and efforts in 2026 are based on its broad goals as outlined in the current Strategic Plan. The plan will be reviewed and updated in 2027.RDP’s goals are:To serve as the essential liaison between downtown businesses and local government representing its members’ interests,To create an effective partnership with local government that advances downtown business priorities, andTo expand its services and value for its members.Ultimately RDP strives to serve its members / stakeholders and downtown.
Benefits Provided by the Downtown BIDBenefits include promotion of downtown, downtown businesses, and downtown attractions and offerings through print media, digital / social media, and other marketing and communications methods. RDP refreshed its print and social media branding in 2025.In addition to its existing collateral, RDP introduced a new postcard with QR codes for its website, Facebook, and Instagram pages to provide easy access to up-to-date information about downtown.The Pocket Guide lists all downtown shops and most services, and information on downtown restaurants by category. It complements RDP’s Historic Walking Gude. 7 8
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5 Benefits Provided by the Downtown BIDBenefits include a welcome package to all new businesses and announcement in the BID bulletin. The welcome package includes copies of all printed materials including the organization’s annual calendar, “What’s Up with RDP” and its Annual Report. Benefits include working with other organizations to promote downtown and its businesses. In 2025 RDP partnered with the Riverside Convention and Visitors Bureau to update the downtown map and directory.
Benefits Provided by the Downtown BIDBenefits include an Ambassador program patrolling seven days a week from 9 am to 5 pm in the downtown core and broader downtown BID area. The Ambassadors provide information to downtown visitors, serve as a liaison with downtown businesses, and assist with RDP events and programs. Benefits include monitoring security issues through a committee, distributing updates, and holding workshops as necessary. In addition, during their patrols the RDPAmbassadors assist with moving transients along and other problems encountered by downtown businesses. Benefits include advocating and mobilizing on issues that affect downtown businesses aswell as employees, customers, and residents. These issues include safety and securityconcerns, downtown parking inventory and rates, and quality of life.9 10 11/20/2025
6 Benefits Provided by the Downtown BIDBenefits include RDP’s informational luncheons held each month on the fourth Tuesday with the exception of February, August, and December.Benefits include hosting, sponsoring, and promoting events that bring visitors and business customers to downtown such as Riverside Art and Music Festival, Mission Inn Run, Doors Open Riverside, Day of the Dead, Miracle on Main, and others.
Assessing the Benefits To assess benefits provided by the BID, RDP:•Monitors responses to ads, requests for collateral including the Pocket Guide and Historic Walking Guide, and usage of calendar information. •Reviews daily reports on Ambassador activity and compiling data. •Monitors calls for assistance / advice from members / stakeholders.•Receives input and information from Board and Committee members, members / stakeholders, and luncheon attendees.•Surveys and visits members / stakeholders periodically.•Includes assessment by partners and other organizations.The above methods of assessment allow RDP to adjust benefits and also identifyemerging needs. RDP then meets with downtown businesses and stakeholders to shareinformation, hear concerns, and consider what changes might be needed in future.11 12 11/20/2025
7 Focus for 2026RDP will continue its increased partnership and joint efforts with other organizations, most notably the Mission Inn Foundation and the Miracles and Dreams Foundation, as well as its long-standing partnership with the Riverside Arts Council. RDP newly formed Events Committee will revive both the Downtown Riverside Restaurant Week and the Downtown Fashion Show in 2026.RDP will continue to sponsor downtown events, and expand promotion of downtown businesses and attractions through social media.RDP will also increase its promotion highlighting downtown Riverside as a destination through Visit Riverside, Explore Riverside, and other organizations and attractions such as museums.
Estimated Cost of 2026 ActivitiesThe RDP Board approved a balanced budget for the fiscal year of July 1, 2025 to June 30, 2026. There may be an operational surplus or deficit carried over from calendar year 2025. RDP expects to receive approximately $60,025 from other sources, such as membership activities. RDP only solicits sponsorships for its Annual Meeting and Awards Ceremony to cover award related costs.AmountActivity$230,000BID General Promotion$150,000BID Ambassador Program$90,000BID Events/Music$40,000BID Parking & Beautification$510,000Total13 14 11/20/2025
8 RDP Budget Summary2025 - 2026 Budget 2024-2025 Actual 2024- 2025 Budget 2023- 2024 Actual2023 - 2024 Budget 2022 -2023 Actual INCOME EXPENSE DETAIL INCOME $8,875.00$11,409.09$9,125.00$10,509.14$7,015.00$2,159.24Administration $50,050.00$52,610.00$46,150.00$47,655.74$42,460.00$43,477.19Membership $510,000.00$527,545.35$490,000.00$511,378.32$470,000.00$474,234.29BID levy income $1,100.00$1,150.00$1,100.00$2,650.00$10,350.00$102,460.20Other BID income $570,025.00$592,714.44$546,375.00$572,193.20$529,825.00$622,330.92TOTAL INCOME EXPENSE $208,691.17$165,390.92$181,022.18$157,687.49$157,967.79$154,099.13Administration $60,312.98$52,968.23$54,097.21$50,614.48$49,714.01$44,560.13Membership 36,100.95$30,562.33$42,427.48$42,184.67$54,008.68$39,656.07BID General $4,276.38$3,960.02$4,657.44$5,258.07$6,012.74$9,335.58BID Parking $6,261.34$18,558.92$15,176.71$24,033.36$30,954.72$3,082.29BID Beautification $46,490.39$40,534.90$41,305.25$31,108.51$41,800.98$32,798.72BID Events / Sponsorships $107,116.10$102,400.45$107,280.53$91,629.93$109,447.97$75,288.18BID Business Promotion $100,775.68$91,975.79$100,408.20$82,704.60$79,918.10$244,756.01BID Ambassador Program $570,025.00$506,351.56$546,375.00$485,221.11$529,825.00$603,576.87TOTAL EXPENSES $0$86,362.88$0$86,972.09$0$18,754.05NET INCOME Riverside Downtown Parking and Business Improvement Area Thank you for your support!15 16