1 1/9/2026
RiversideCA.gov1
REVIEW OF REGULATIONS PERTAINING TO BILLBOARDSEconomic Development CommitteeJanuary 22, 2026Community & Economic Development Department RiversideCA.gov2
•Off-site advertisements (billboards): advertisement promoting products, businesses or services not located on property where sign is locatedBILLBOARDS DEFINED Images Source: Google MapsDouble-sided Digital Freeway Oriented SignDouble-sided Static SignDouble-sided Digital Freeway Oriented Sign 2 1/9/2026
RiversideCA.gov3
•Federal Highway Beautification Act (FHBA) (1965) •California Outdoor Advertising Act (ODA) (1933)–Regulates signs w/in 650 feet of freeway –Permit required –Not allowed on classified landscaped segments BACKGROUND Location: 91 FWY E/O VAN BUREN BLVD Source: Lamar Advertising RiversideCA.gov4
RMC – Chapter 19.623 – Billboards •Pre-2005: Permitted in the C-3 (General Commercial) and M-2 (Industrial) Zones•Post-2005: Billboards prohibited in Riverside to address visual and aesthetic impacts•Relocation of existing billboards subject to Relocation AgreementCITY REGULATIONS 3 1/9/2026
RiversideCA.gov5
Legally Permitted in County Land Was Legally Annexed City-initiated RequestLocated on Same PropertyNo Size IncreaseAesthetic Improvement Similar Lighting Applicant Responsibility RELOCATION AGREEMENT REQUIREMENTS RiversideCA.gov6
•National outdoor advertising company •Proposal prohibited by RMC •Zoning Code amendment required to accommodate proposal if accepted UNSOLICITED PROPOSAL RECEIVED Stock Image: Billboard
4 1/9/2026
RiversideCA.gov7
Approximately 75 billboard signs throughout the CityCURRENT BILLBOARD INVENTORY Existing freeway-oriented signs occur in these areas
RiversideCA.gov8
POTENTIAL FREEWAY LOCATIONS
5 1/9/2026
RiversideCA.gov9
POTENTIAL ARTERIAL LOCATIONS
RiversideCA.gov10
BILLBOARD REPLACEMENT LOCATIONS
6 1/9/2026
RiversideCA.gov11
BILLBOARD EXAMPLES
Digital Billboard Sign RenderingWard Landmark Rendering RiversideCA.gov12
1) Amendments to Title 19 (Zoning Code)•Authorize City-initiated & Applicant-initiated requests subject to Billboard Relocation Agreement •City Council is sole authority for the negotiation of the terms of relocation agreements•City Council is the final approving authority for relocation agreements•Remove barriers in current relocation provisions2) Draft Billboard Relocation Agreement template •Terms may include public benefits, sign type and dimensions, location (same site or elsewhere)3) Identify proposed locations for relocated billboard signs ADVANCING BILLBOARD PROPOSAL 7 1/9/2026
RiversideCA.gov13
Q1 2026:
Planning Commission (Public Hearing)
City Council (Final Adoption) NEXT STEPS
RiversideCA.gov14
That the Economic Development Committee:1.PROVIDEstaff with policy direction on potential changes torelocation and removal requirements of existing billboardsigns.RECOMMENDATIONS