1 3/3/2026
RiversideCA.gov1
MODIFICATION TO BILLBOARD RELOCATION AND REPLACEMENT PROVISIONS PC-2026-00071 (AMD) – Zoning Text Amendment City CouncilMarch 24, 2026Community & Economic Development Department RiversideCA.gov2
Federal Highway Beautification Act (FHBA) (1965) California Outdoor Advertising Act (ODA) (1933)LocalLand Use Authority(Riverside) BILLBOARD REGULATORY BACKGROUNDRegulates outdoor advertising along the Federal highwaysImplements FHBA and regulates freeway-oriented signs w/in 660 ft of state highways; ODA Permit requiredLocal jurisdictions have authority to regulate billboards (e.g., permitted uses, location, sign type) 2 3/3/2026
RiversideCA.gov3
Title 19 – Chapter 19.623 –Billboards •New billboards prohibited outright •Narrow relocation provisions limit eligible signs & modernization of equipmentCITY REGULATIONS Stock Image: Billboard
RiversideCA.gov4
•Lamar Advertising Company proposes to relocate & replace 10 existing signs•Proposal prohibited by RMC •Zoning Code amendment required to accommodate proposal if accepted UNSOLICITED PROPOSAL RECEIVED Stock Image: Billboard
3 3/3/2026
RiversideCA.gov5
January 22, 2026 – Economic Development Committee •Proposed changes presented to Committee •Directed to proceed for Planning Commission and City Council approvalFebruary 12, 2026 – Planning Commission Meeting • Approves recommended changes to billboards ordinanceBACKGROUND•Staff prepares text amendments to clarify billboard relocation and replacement provisions RiversideCA.gov6
Chapter 19.623 – Billboards Proposed Changes Current CodeCriteria Legal-nonconforming billboards County-approved billboards on County-annexed propertyEligible BillboardsApplicant or City initiated request subject to City Council approval City-initiated only Permitted Requests Static or Digital subject to Council negotiation Static billboardsPermitted Sign Types Relocation, replacement or modernization on same or different site Relocation on same site Permitted LocationsApproval, denial, and all other terms negotiated by City Council Not specified Terms of Relocation/Replacement Chapter 19.650 – Approving and Appeal Authority Proposed ChangesCurrent CodePermit Outline CEDD Director as Approving Authority City Council – Final on AppealNot codified Billboard Relocation Permit (issued after approved Agreement)OVERVIEW OF CHANGES 4 3/3/2026
RiversideCA.gov7
That the City Council :1.DETERMINEthat Planning Case PC-2026-00071 (AMD) is exemptfrom further California Environmental Quality Review pursuant toSection 15061(b)(3) (General Rule), as it can be seen withcertainty that approval of the project will not have a significanteffect on the environment;2.APPROVEPlanning Case PC-2026-00071 (AMD) based on thefindings summarized in the Planning Commission Staff Report;and3.INTRODUCEand subsequently adopt the attached Ordinanceamending Title 19 (Zoning) of the Riverside Municipal Code.RECOMMENDATIONS RiversideCA.gov8
Reference Slides
5 3/3/2026
RiversideCA.gov9
RELOCATION AGREEMENT REQUIREMENTS
Legally Permitted by County
Land Was Legally Annexed
City-initiated Request
Located on Same Property
No Size Increase
Aesthetic Improvement
Static Billboards Only