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BILLBOARD RELOCATION AGREEMENT LAMAR CENTRAL OUTDOOR, LLCCity CouncilMay 19, 2026Community & Economic Development Department RiversideCA.gov2
Chapter 19.623 – Billboards - Billboard Relocation Agreements•Applicant-initiated billboard relocation requests permitted subject to City Council approval•Relocation, replacement or modernization of billboard permitted on same or different site •City Council has sole discretion to negotiate terms and conditionsCITY REGULATIONS1 2 2
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•Lamar proposes to relocate & replace 10 existing billboard signs•Modernizes existing static signs •Digital signs along freeways and arterial streetsLAMAR BILLBOARD RELOCATION PROPOSAL Stock Image: Billboard
RiversideCA.gov4
Description Agreement Term•12.5% of annual gross advertising revenue for signs located on privately owned property paid to the City•25% of annual gross advertising revenue for signs located on City-owned or City-controlled property paid to City•No estimate of anticipated revenue generated from the signs provided•No Minimum Annual Guarantee for the revenue generated from the signs providedRevenue Sharing •$250,000 per sign or $2,500,000 for all ten signsOne-time Payment •Lamar contributing $40,000 towards Ward Identification Signs for each of the seven wardsPublic Benefits BILLBOARD RELOCATION AGREEMENT TERMS3 4 3
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Description Agreement Term•V-type digital billboards containing two faces with changeable message boardsSign faces and type•City has the right to place public service announcements if space is available•No guaranteed space for public messaging Public Service Announcements•Animation, motion and flashing prohibited•Non-illumination provision when adjacent to residential properties in the evening •Lamar responsible for maintaining signs free from graffiti Other Conditions of Relocation & ReplacementBILLBOARD RELOCATION AGREEMENT TERMS RiversideCA.gov6
DIGITAL SIGN RENDERINGS5
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WARD LANDMARK EXAMPLE
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REMOVAL LOCATIONS – CITYWIDE
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SIGNS TO BE REMOVED - EXAMPLES
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PROPOSED LOCATIONS – ARTERIAL SIGNS
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ARTERIAL SIGNS - EXAMPLES
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PROPOSED LOCATIONS – FREEWAY SIGNS
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FREEWAY SIGNS - EXAMPLES
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That the City Council :1. APPROVEthe proposed Billboard Relocation Agreement between the City of Riverside and Lamar Central Outdoor, LLC; and 2. AUTHORIZEthe City Manager ,or designee, to execute the Billboard Relocation Agreement including any minor non-substantial changes.RECOMMENDATIONS13 14