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1 RiversideCA.gov1
RiversideCA.gov
SIX-MONTH UPDATE ON THE PARK RIVERSIDE DOWNTOWN VALET PROGRAMCity Council MeetingJuly 14, 2026Public Works RiversideCA.gov2
BACKGROUNDOn November 4, 2025, City Council:1. Approved an agreement with ACE PARKING III, LLC to operate a six-month pilot program for the Park Riverside Downtown Valet Program for $334,597 with a 10% change order authority of $33,460 beginning January 1, 2026, through June 30, 2026, with two 1-year extensions, not to exceed a total term of 2-years and 6-months;2. Authorized the City Manager, or designee, to execute the agreement including making minor, non-substantive changes, and contract extensions;3. Conducted a public hearing on amending the City of Riverside’s Master Fees and Charges Schedule; 4. Introduced and subsequently adopted an ordinance amending the Riverside Municipal Code (RMC) Chapter 3.30 Section 3.30.030 - Schedule of Regulation, Products and Services, subsection XI – Public Parking – Public Works, to add one additional category titled Valet Parking;5. Adopted a resolution approving the proposed amendments to the Fiscal Year 2025/26 Master Fees and Charges Schedule; and6. Directed staff to return to City Council with a status update on the program by the sixth month of operation for future consideration. 1 2
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2 RiversideCA.gov3
START-UP PROMOTIONS & OPERATIONSNov 2025 to Mar 2026 – Marketing and PromotionsJanuary 15, 2026 – Soft LaunchJanuary 16, 2026 – Official LaunchJanuary 28, 2026 – State of the City EventFeb-Mar 2026 – Weekly adjustments to align with downtown community, events, demand, etc.Apr 2026 – Final adjustments made, Proof of Concept completed, SOP established RiversideCA.gov4
PROOF OF CONCEPT PROVEN SUCCESSFULStandard Operating Procedures were established and implemented:•Friday and Saturday Evenings 7pm-3am•Three “core” valet stations•Three “event” valet stations•Float “core” valet station #1 for events @ FOX, RMA, RCC 3 4
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FISCAL IMPACT – WORK IN PROGRESS•One-Time Start-Up Costs: favorable $2,832 versus budget•Monthly Operating Costs: favorable $9,874/month versus budget•Monthly Revenues: unfavorable ($17,669)/month versus budget•Six-Month Financials: unfavorable ($234,534) versus ($190,597) budgeted net loss RiversideCA.gov6
DOWNTOWN VALET SURVEY/FEEDBACKDeveloped by Parking Services with input from ACE Parking and support from Riverside Downtown Partnership to distribute the survey to the BID Members.•Established in late April•Distributed in early May•11 responses within a week•Will leave survey open for more comprehensive feedback 5 6
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VALET PROGRAM AWARENESSFrom a downtown business perspective how aware were you of the valet programprior to the survey?•55% Very Aware•36% Aware•9% Not Very Aware RiversideCA.gov8
IMPACT TO CUSTOMER EXPERIENCEHow has the valet program affected the customer experienceper downtownbusiness perspective:•67% stating it has Improved•13% stating it has Not Changed•20% stating it has Declined 7 8
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ACCESS & CONVENIENCEHas the valet program impacted customer access and convenience to your business?•33% Significant Impact•33% Moderate Impact•13% Minimal Impact•20% No Impact RiversideCA.gov10
BUSINESS REVENUE IMPACT & PERCENT CHANGEHas the valet program impacted your revenue, if so, what was the estimated changesince the program launch?•33% Not applicable/Unsure•7% No Noticeable Change•40% Moderate Increase (5-10%)•20% Significant Increase (>10%) 9 10
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6 RiversideCA.gov11
POSITIVE MEDIA SUPPORT
Unsolicited articles written on valet program with very positive comments:
RiversideCA.gov12
PUBLIC SENTIMENT – PRESS ENTERPRISE ARTICLE
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BUSINESS PARTICIPATION
Survey results have indicated that majority of businesses want to participate in validations and promotions. Parking Services will continue to develop this aspect of the valet program as it will help create a monthly revenue base and growth.
RiversideCA.gov14
PARK RIVERSIDE DOWNTOWN VALET PROGRAMSufficient funds are available in Public Works, Public Parking Fund, Professional Services 4150000-421002 to cover the cost of the Park Riverside Downtown Valet Program for FY2026-27.Appropriations for future fiscal years will be included in the Public Works budget and present to City Council for approval. 13 14
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8 RiversideCA.gov15
That the City Council:1. Receive and file a six-month update on the Park Riverside Downtown Valet Program.RECOMMENDATIONS RiversideCA.gov16
QUESTION AND ANSWERS15
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