MINUTES
February 22, 2022
SPECIAL MEETING NOTICE
CITY COUNCIL STRATEGIC PLANNING WORKSHOP PART 1
9:00 a.m.
Martha Riley Library Community Room
1501 Pleasant Grove Boulevard
Roseville, California
www.roseville.ca.us
1. CALL TO ORDER
Mayor Krista Bernasconi called the meeting to order at 9:05 a.m.
2. ROLL CALL
Present: Houdesheldt, Alvord, Roccucci, Mendonsa, Bernasconi
3. PLEDGE OF ALLEGIANCE
Mayor Krista Bernasconi led the Pledge of Allegiance.
4. MEETING PROCEDURES
City Clerk Carmen Avalos announced the procedures for addressing the City Council.
5. PUBLIC COMMENTS
No public comment received.
6. STRATEGIC PLANNING WORKSHOP
6.1. Mayor's Welcome
Mayor Krista Bernasconi thanked everyone for attending.
6.2. City Manager Introduces the Workshop
City Manager Dominick Casey made the opening presentation to the City Council and introduced Greg Larson .
6.3. Review Retreat Agenda
Facilitator Greg Larson outlined workshop objectives, ground rules, and the agenda stating the Council would be requested to strive for consensus.
Workshop objectives:
Strengthen the City leadership team
Discuss specific policy issues
Review progress on the City's Goals and Strategies
Establish Council priorities through 2023
Workshop agenda - Tuesday, February 22, 2022:
A. Mayor's Welcome
B. City Manager introduces the Workshop
C. review Objectives and Agenda
D. Celebrate Accomplishments
E. Envisioning Roseville's Economic Future
Break
F. Funding Possibilities
G. Wrap-up
Workshop agenda - Wednesday February 23, 2022:
H. Recap
I. Review Progress on the Strategic Plan
Break
J. Identify Priorities for 2022 and 2023
K. Wrap-up
Ground rules:
Listen to understand
Assume good intent
Pursue consensus
Speak up if we need course correction
Maintain COVID safety
6.4. Celebrate Accomplishments
Council Interview Results:
Addressing staff turnover
COVID business support
Utility infrastructure improvements
Sports center progress & other parks
Property sales and purchases
Redistricting implementation
Labor agreements completed
Corridor improvements/planning
New parks opened or underway
Fiscal stability
Strong day-to-day services: public safety, code enforcement/graffiti abatement, IT, communications, etc.
6.5. Envisioning Roseville's Economic Future
Enhance economic vitality:
Programs that retain, attract and help businesses thrive in Roseville are important to creating jobs and a vibrant local economy.
Recognition of the City's role as an economic engine for the region puts Roseville in a leadership position for innovation and collaboration initiatives.
Regional core strategies:
Be the global leader for entrepreneurs, firms and workforce in:
Food, Agriculture & Health Innovation
Life Sciences
Future Mobility
Target infrastructure investment to support economic clusters and market drivers.
Expand demand-driven, sector-based workforce development, aligned to key opportunity clusters and a more inclusive workforce, prepared for the future work.
Create an environment to be the most business-friendly region in which to operate in the state of California.
Key strengths:
Development Potential
Variety of housing options
Large Key Industry Base with Health and Life Sciences
Effective Long-term land-use and infrastructure planning Strong community involvement and business support
City-owned and operated utilities utilities - reliable and low cost Access to an educated, skilled, and readily available workforce Robust quality of life
Excellent schools
Key Threats and Challenges:
Rising costs of doing business, including access to skilled and trained labor State regulations and mandates
Maintaining Roseville's quality of life and livability as we grow Impacts of regional development, including infrastructure and congestion Potential economic recession
High % of residents travel outside of Roseville for employment
Key Opportunities:
New industry and business expansion, based on key industry sectors, land and value
Increasing Roseville's regional role and leadership
Infill Specific Plan areas
Entrepreneurship
Next Steps:
Establish a project team, City-wide approach
Gather and assess data/information (Industry/Cluster and Labor/Workforce) Outreach and vetting with internal and external stakeholders (Departments/Businesses/Chamber/Council/EDAC/etc)
Develop strategic area goals, actins and initiatives, including prioritizing; identifying roles; and establishing measurements
Finalize Draft, including a marketing and communications plan Present to EDAC for recommendation
Present to Council for adoption
6.6. Break
Meeting recessed at 10:08 a.m.
Meeting reconvened at 10:30 a.m.
6.7. Funding Possibilities and Priorities
What the City has already done:
Address pension costs and other liabilities
Seek increased transportation funding and revenue
Balance utility mandates, costs, and customer rates
What the City can do:
With the investment in sports tourism, capital improvement projects, and in business and economic growth, the demand for overnight stays is grown.
Demand on City services grows along with that.
Visitors use our public safety services, streets, trails, parks, and recreation facilities
One of the ways visitors help fund the services they receive is through hotel tax (TOT). Roseville has one of the lowest and oldest hotel tax rates in the region.
Increasing it from 6% to 10% would generate an additional $2-4 million annually to fund services that visitors use.
6.8. Wrap-up
Facilitator Greg Larson provided a recap of the day's work.
7. ADJOURNMENT
Mayor Krista Bernasconi adjourned the meeting at 11:17 a.m.