Susana Alcala Wood, City Attorney Jorge Oseguera, City Auditor Mindy Cuppy, City Clerk Howard Chan, City Manager John Colville, City Treasurer City Council Report
915 I Street, 1st Floor
Sacramento, CA 95814
www.cityofsacramento.org
File ID: 2022-00117 January 18, 2022 Consent Item 02
Title: City Council COVID-19 Response: ARPA Framework and Funding Priorities:
Professional Services Agreement with Runyon Saltzman, Inc. for COVID-19 Vaccination Marketing and Public Awareness Campaign
Location: Citywide
Recommendation: Pass a Motion authorizing the City Manager or the City Manager's designee to execute a professional services agreement not to exceed $1,000,000 with Runyon Saltzman, Inc. for services related to COVID-19 vaccination marketing and public awareness.
Contact: Michael Jasso, Assistant City Manager, (916) 808-1380, [email protected]; Tim Swanson, Media and Communications Manager, (916) 808-7212, [email protected], Office of the City Manager; Lynette Hall, Community Engagement Manager, (916) 808-4351, [email protected], City Manager’s Office of Innovation and Economic Development.
Presenter: None.
Attachments:
1-Description/Analysis
2-ARPA Reinvestment Fund Programs
3-Professional Services Agreement with Runyon Saltzman, Inc.
File ID: 2022-00117 Consent Item 02
January 18, 2022
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City of Sacramento
Description/Analysis
Issue Detail: On March 13, 2020, the City declared a local emergency in response to the spread of the COVID-19 pandemic. On May 19, 2021, the City received the first installment of the $112.2 million from the American Rescue Plan Act of 2021 (ARPA) in the amount of $56.1 million.
On September 14, 2021, City Council adopted the Mayor’s proposed ARPA Framework and Funding Priorities and directed the City Manager, City Attorney, City Auditor, City Treasurer, and City Clerk to implement City Council direction consistent with the adopted ARPA Framework. Several actions were taken by the City to provide immediate economic relief to city businesses and residents.
As part of this adopted ARPA Framework, City Council allocated $1,000,000 of ARPA funds for continued vaccination outreach and education efforts to City employees, local businesses, and the City’s most at-risk communities. After a competitive and thorough proposal and interview process, staff recommends entering into a contract with Runyon Saltzman, Inc. to support and bolster citywide COVID-19 vaccination marketing and public awareness.
Policy Considerations: The City continues to be impacted by the global pandemic. The use of ARPA funds for the vaccination marketing and public awareness campaign is consistent with Council direction and consistent with City Council’s adopted ARPA Framework and Funding Priorities.
Economic Impacts: The City will primarily use the ARPA reinvestment funds to provide assistance to residents and business impacted by COVID-19. These funds will support people, places, and actions that promote overall economic recovery and result in impacts immediately and well beyond the pandemic.
Environmental Considerations: The proposed action is not a project under CEQA because it relates to government fiscal activities that do not involve any commitment to a specific project which may result in a potentially significant physical impact on the environment. (Cal. Code Regs., tit. 14, §§15060(c)(3), 15378(b)(4)). The proposed action involves activities that are exempt from NEPA under title 24, section 58.34, of the Code of Federal Regulations.
Sustainability: None.
Commission/Committee Action: None.
Rationale for Recommendation: The City released a Request for Proposals (RFP) for a
File ID: 2022-00117 Consent Item 02
January 18, 2022
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City of Sacramento
consultant to lead the design and implementation of the COVID-19 vaccine outreach and education campaign on September 24, 2021. Eleven proposals were received by the due date of October 15, 2021. Representatives from the Offices of Innovation and Economic Development, Community Engagement, Media and Communications, Information Technology and the City Manager’s Office evaluated and scored proposals based on the criteria outlined in the solicitation.
Following the first-round evaluation, four firms were invited to make presentations and submit to interviews on November 18, 2021, with a panel consisting of representatives from the Offices of Community Engagement, Media and Communications, Information Technology, Youth, Parks and Community Enrichment, as well as a communications professional from a local health-care provider. The scores from those presentations were combined with the first- round scores to determine a final score. From this process, staff is recommending Runyon Saltzman, Inc., the top scoring applicant, for the contract.
The selected firm will help to research, design and implement a dynamic, multi-media marketing and public awareness campaign that identifies specific populations in the City of Sacramento that are unvaccinated, gains understanding of their vaccine hesitancy/barriers to vaccination, and then persuades them to become vaccinated against COVID-19.
Staff is committed to executing the Council direction of prioritizing equity and inclusivity with all its COVID-relief communications and outreach efforts. Contracting with Runyon Saltzman, Inc, a third-party vendor, will aid staff in disseminating COVID-19 vaccination information to all communities and neighborhoods across the City and in the languages and formats most relevant and accessible to the city’s various audiences.
Financial Considerations: Resolution No. 2021-0313 allocated $1 million for vaccine outreach and education. Sufficient funding is available in the ARPA Vaccine Outreach and Education MYOP (I02612050) to execute the agreement with Runyon Saltzman, Inc. in an amount not to exceed $1,000,000 (ARPA Reinvestment Fund, Fund 1003).
Local Business Enterprise (LBE): Runyon Saltzman, Inc. is a Local Business Enterprise.
Attachment 2
ARPA Reinvestment Fund (Fund 1003) $112,313,331
Program Description Approved
Expenditure Category
Aggie Square Job Center 1,000,000 3
Animal Care Community Response 2,395,375 2
Business Compliance Outreach 1,654,393 5
Center for Workers' Rights 550,000 3
Comprehensive Siting Plan 21,020,499 2
Downtown Core and Old Sacramento Revitalization 5,000,000 1 Forensiclean Extended Services 3,000,000 2
Gang Prevention and Intervention 1,500,000 3
Homeless and Housing Commitment 13,284,126 2
Public Records Staffing 4,174,042 5
Sacramento Inclusive Economic Development Collaborative 3,500,000 1 Small Business Priorities 8,200,000 1
Substance Use Respite and Engagement Program 1,300,000 2 Vaccine Outreach and Education 1,000,000 1
Youth PopUp Program 1,300,000 3
$68,878,435
ARPA Balance $43,434,896
Allocation of ARPA by Mayor/Council Priorities Category Funding Small Business and Commercial Corridor Revitalization 1 17,700,000 Homeless and Housing Commitment 2 41,000,000
Youth, Workforce Training, and Gang Prevention 3 4,350,000 Arts, Creative Economy, and Tourism 4 -
Citywide Organizational Needs 5 5,828,435
Total 68,878,435$
American Rescue Plan Act (ARPA) Reinvestment Fund Programs (reflects Council actions through 1/11/2022)