Susana Alcala Wood, City Attorney Jorge Oseguera, City Auditor Mindy Cuppy, City Clerk Howard Chan, City Manager John Colville, City Treasurer City Council Report
915 I Street, 1st Floor
Sacramento, CA 95814
www.cityofsacramento.org
File ID: 2022-00628 March 22, 2022 Consent Item 04
Title: City Council COVID-19 Response: ARPA Framework and Funding Priorities: City of Festivals Citywide Special Event Support Program Guidelines
Location: Citywide
Recommendation: Adopt a Resolution approving the City of Festivals Citywide Special Event Support Program Guidelines.
Contact: Valerie Mamone-Werder, Development Project Manager, (916) 808-5451, [email protected]
, Office of Innovation and Economic Development;
Sabrina Tefft, Development Project Manager, (916) 808-3789, [email protected], Office of Innovation and Economic Development; Leslie Fritzsche, Community Investment Manager, (916) 808-5450,
[email protected], Office of Innovation and Economic Development
Presenter: None
Attachments:
1-Description/Analysis
2-ARPA Reinvestment Fund Programming
3-City of Festivals Citywide Special Event Support Program Guidelines 4-Resolution
File ID: 2022-00628 Consent Item 04
March 22, 2022
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City of Sacramento
Description/Analysis
Issue Detail: On October 19, 2021, City Council adopted Resolution No. 2021-0313, which authorized the City Manager or City Manager’s designee to accept $112.2 million of American Rescue Plan Act of 2021 (ARPA) funding; establish the ARPA Reinvestment Fund (Fund 1003); allocate $112.2 of ARPA funds to provide government services and budget the resulting available resources in the ARPA Reinvestment Fund to assist with the recovery and reopening resulting from the Impacts of COVID-19; and establish grant, multi-year, and capital improvement projects and establish the necessary revenue and expenditure budgets in the appropriate funds or projects to properly track and report on the use of the ARPA funding for specified programs, including $8.2 million for small business priorities.
The City Manager intends on implementing a City of Festivals Citywide Special Event Support Program (“Program”) using $700,000 of the $8.2 million that has been allocated for small business priorities. The purpose of the Program is to respond to the COVID-19 public health emergency and its negative economic impacts by building strong, healthy neighborhoods and communities through grants for special events held throughout the City of Sacramento. The Program will be similar to an existing City of Festivals Special Event Support Program that has been in existence for many years and is limited to Downtown. The new Program will expand the eligible area to Citywide with added guidelines. The special events must be consistent with family-oriented themes, entertainment, and activities; support arts and cultural entertainment and activities; promote a healthier living environment; and enhance the quality of life in the City.
To ensure distribution of resources and support for events throughout the City, staff is proposing allocating a total of $75,000 per council district. The Program would include two application rounds in 2022 and two application rounds in 2023. The first round is envisioned to be open in mid-April 2022 for events that will occur between July and December 2022.
The proposed Program guidelines (attachment 2) include additional information on the application process, criteria, and timing.
Policy Considerations: The City continues to be impacted by the COVID-19 public health emergency. The use of ARPA funds for Citywide events and festivals program is consistent with City Council's adopted ARPA Framework and Funding Priorities. The use of ARPA funds for Citywide events and festivals program is to build strong and healthy communities through investments in neighborhoods by revitalizing, activating, and promoting the use of open space.
Economic Impacts: The City will use the ARPA reinvestment funds to provide assistance in the form of grants that will support Sacramento's recovery from COVID-19 pandemic economic
File ID: 2022-00628 Consent Item 04
March 22, 2022
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City of Sacramento
impacts. These funds will support people, places, and actions within the City of Sacramento in an effort to promote overall economic recovery and result in positive impacts immediately and beyond the pandemic
Environmental Considerations:
California Environmental Quality Act (CEQA): The proposed actions are not a project under CEQA because they relate to government fiscal activities that do not involve any commitment to a specific project commitment to a specific project which may result in a potentially significant physical impact on the environment. (Cal. Code Regs., tit. 14, §§15060(c)(3), 15378(b)(4)). Even if any of the proposed actions are a project, they are not subject to CEQA because it can be seen with certainty that there is no possibility that any of them may have a significant impact on the environment (Cal. Code Regs., tit. 14, §15061(b)(3)).
Sustainability: Not applicable.
Commission/Committee Action: Not applicable.
Rationale for Recommendation: Granting the ARPA funds to encourage outdoor events and activities throughout the City of Sacramento, will allow the City to support the needs of disproportionately impacted communities. The Program will provide support in the form of reimbursable grants for special events, which will assist in the City's economic and business recovery from the pandemic through stimulating and enhancing the post pandemic quality of life. These events will focus on family-oriented themes, entertainment, the arts, commercial corridor revitalization and neighborhood engagement.
Financial Considerations: Resolution No. 2021-0313 allocated $8.2 million for small business priorities. Staff is proposing allocating $75,000 per district leaving a balance of $100,000 for additional special events Citywide. The funding would be allocated through a minimum of four different funding cycles as outlined in Attachment 2. Sufficient funding is available in the ARPA Small Business Support MYOP (I02612000) to allocate $700,000 to support the City of Festivals Citywide Special Event Support Program.
Local Business Enterprise (LBE): Not applicable.
Attachment 2
ARPA Reinvestment Fund (Fund 1003) $112,313,331
Program Description Approved
Expenditure Category
Aggie Square Job Center 1,000,000 3
Animal Services for the Homeless (ASHR) Response Team 753,230 2 Arts and Cultural Nonprofits 2,250,000 4
Arts Journalism Grant Program 250,000 4
Business Compliance Unit (BCU) Night Team 1,645,637 5
Center for Workers' Rights 550,000 3
Citywide Equity Study 250,000 1
Code Enforcement 205,683 2
Community Response Staffing Expansion 1,025,158 2
Comprehensive Siting Plan - Location Buildout 3,538,400 2 Comprehensive Siting Plan - Property Acquisition 12,783,299 2 Continuation of Existing Homelessness Programming 10,173,567 2 Creative Businesses 1,750,000 4
Creative Economy Focused Youth Workforce Development 1,500,000 4 Downtown Core and Old Sacramento Revitalization 5,000,000 1 Forensiclean Extended Services 1,000,000 2
Gang Prevention and Intervention 1,500,000 3
Homeless and Housing Commitment 8,861,663 2
Illegal Dumping Support 787,000 2
Individual Artists and Creatives 2,750,000 4
Labor Negotiations 9,893,510 5
North Sacramento Code Enforcement and Outreach 450,000 1 Public Records Staffing 4,150,494 5
Public Works Support of Homelessness Programming 572,000 2 Sacramento Inclusive Economic Development Collaborative 3,500,000 1 Sacramento Native American Health Center 100,000 1
Small Business Priorities 8,200,000 1
Substance Use Respite and Engagement Program 1,300,000 2 Tourism Recovery through Iconic Event Production 1,500,000 4 Towing Administration Fee Reform 200,000 1
Vaccine Outreach and Education 1,000,000 1
Youth Pop-Up Program 1,300,000 3
$89,739,641
ARPA Balance $22,573,690
Allocation of ARPA by Mayor/Council Priorities Category Funding Small Business and Commercial Corridor Revitalization 1 18,700,000 Homeless and Housing Commitment 2 41,000,000
Youth, Workforce Training, and Gang Prevention 3 4,350,000 Arts, Creative Economy, and Tourism 4 10,000,000
Citywide Organizational Needs 5 15,689,641
Total 89,739,641$
American Rescue Plan Act (ARPA) Reinvestment Fund Programs (reflects Council actions through 3/1/2022)
City of Festivals
2022-2023
Citywide Special Event Support Program Guidelines
I. The City of Festivals 2022-2023 Citywide Special Event Support Program (“Program”) is a grant program, made possible for a limited time by a federal allocation of funds to the City of Sacramento through the American Rescue Plan Act of 2021 (“ARPA”).
The primary purpose of the Program is to respond to the COVID-19 public health emergency and its negative economic impacts by building strong, healthy communities through investments in neighborhoods in the form of grants for special events held throughout the City of Sacramento. In addition, support for these events is intended to activate public spaces; enrich the lives of residents; encourage partnerships between organizations, members of the community and businesses; foster a vibrant and diverse community; and stimulate economic activity.
The Program will be consistent with the program guidelines of the existing City of Festivals Special Event Support Program with added guidelines that provide assistance city-wide to aid recovery from the negative effects of the COVID-19 pandemic. In addition to meeting the requirements for funding under ARPA, the specials event must be consistent with family- oriented themes entertainment, and activities; support arts and culture entertainment and activities; promote a healthier living environment; and enhance quality of life in the City of Sacramento.
The Program is intended both for new events and for events that are seeking to grow and enhance their offerings to increase attendance, community-wide impact and appeal.
Eligible Use of Grant Award: Grant funds may only be used to pay costs incurred in connection with the special event, including costs charged by the City including police services, bagged parking spaces, and permits; and other event costs such as private security, portable restrooms, and event fencing. See Attachment 1 for a complete list of eligible costs.
II. Special Event Support Grant Award Criteria
A. Community Impact - examples include:
1. Promote economic activity
2. Revitalizes public space
3. Provides access to healthy food
4. Promotes improved health (e.g., health fair)
5. Promotes social equity, inclusivity and neighborhood engagement
6. Features family-oriented activities
7. Promotes the rich history, heritage, amenities of Sacramento
8. Supports the cultural and creative economy
9. Encourages physical activity
B. Community Involvement
1. Use of community volunteers
2. Business involvement and sponsorship
3. Non-profit and community-based organization involvement
C. Quality of Event Plan
1. Marketing Plan
2. Logistics Plan
3. Financial Plan, which will include event budget and use of grant funds
4. Past event success (Note: It is not a requirement that applicant has past event experience)
III. Program Parameters
A. Applications will be accepted during a designated application period:
1. 2022 Events:
Applications accepted April 15, 2022, through May 15, 2022, for events to be held between July 1, 2022- December 31, 2022.
2. 2023 Events:
a. Applications accepted October 1, 2022, through October 31, 2022, for events to be held between January 1, 2023- April 30, 2023.
b. Applications accepted February 1, 2023, through February 28, 2023, for events to be held between May 1, 2023 - August 31, 2023.
c. Applications will be accepted May 1, 2023, through May 31, 2023, for events to be held between September 1, 2023 - December 31, 2023.
B. Grant awards will be made in the following priority order:
1. Public events with free admission will receive priority over ticketed events.
2. Events that build stronger neighborhoods through community investment and engagement.
3. Events that stimulate participation from a wide and diverse audience.
4. Events that promote economic activity.
5. New event.
6. Family-oriented event.
7. Events that promote the cultural and creative environment of Sacramento.
C. Additional information may be requested at any time during the screening process.
Failure to provide requested information at any time during the application and screening process will result in rejection of the application for the funding cycle in which it was originally submitted.
D. Funding support for a special event may be revoked at any time if it is determined that the special event, as implemented, does not fit within the criteria of the Guidelines, or the applicant made a material misrepresentation in the application.
E. Maximum Grant Award under the program is $7,500 per event.
IV. Application Process
All applicants must submit the appropriate documents during the designated online application period that coincides with the desired event dates to be considered for this Program. Applicants will be notified as to the status of their grant application after a panel review is completed. Notification will occur within 30 days from closing of application date. All applicants who are selected to receive a grant are required to sign the City’s standard ARPA Reinvestment Fund grant agreement.
V. Post Event Review and Analysis
A. The event applicant, if approved to receive funding and/or support from the City of Sacramento, must provide a detailed post event report within 30 days after the event for analysis by the City of Sacramento. Analysis elements include economic and/or social impact on the community, incident logs, financial summary with specifics on actual revenue and expenditures and the number of spectators attending the event.
B. A review by City Staff will be performed to determine if and how the event met the event criteria established by the City of Sacramento.
VI. Program Guidelines may be amended by the City Manager, or his designee(s), to improve the Program’s process, goals, and effectiveness.
ATTACHMENT 1
ELIGIBLE COSTS
Equipment (No labor)
Generator
Audio equipment
Tables
Chairs
Tents
Lighting
Fencing
Stage
Children’s entertainment equipment
City/County/Park Fees
County health permit fee
Park rental permit fee
Event permit fee
Entertainment permit fee
ABC permit fee
Fire Marshal permit fee
Parking
Bagged meter fee
Street closure fees
Security
Police Officer
Private Security
Trash and Waste Disposal
Recycling bins
Dumpsters
Trash cans
Safety Gear
Safety vests
Safety equipment
Marketing
Banners
Printing
Direct advertising
RESOLUTION NO. 2022-
Adopted by Sacramento City Council
March 22, 2022
CITY OF FESTIVALS CITYWIDE SPECIAL EVENT SUPPORT GRANT PROGRAM
GUIDELINES
BACKGROUND:
A. On March 4, 2020, Governor Newsom proclaimed a State of Emergency as a result of the threat of the coronavirus disease (COVID-19) in the State of California.
B. On March 5, 2020, the County of Sacramento proclaimed a public health emergency as a result of the threat of COVID-19 (pandemic) in the county.
C. On March 13, 2020, the City Council adopted a resolution declaring a local emergency relating to the pandemic.
D. On March 11, 2021, the American Rescue Plan Act of 2021 (ARPA) was signed into law making available $350 billion through the State and Local Fiscal Recovery Funds (SLFRF) to assist states, tribal governments, and local governments with the reopening and recovery from the adverse health and economic impacts caused by COVID-19. The City of Sacramento became eligible for $112.2 million.
E. On May 19, 2021, the City received the first installment in the amount of $56.1 million of ARPA funds. The second installment is expected to be 12 months later (May 2022).
F. On August 24, 2021, the City Council held a workshop to discuss the Mayor’s proposed ARPA Framework and Funding Priorities. During the workshop, the City Council and stakeholders expressed overall interest in funding programs and projects in the following areas: Small Business and Commercial Corridor Revitalization; Homeless and Housing; Youth, Workforce Training and Gang Prevention; Arts and the Creative Economy; and Valuing City Employees and Addressing Organizational Needs.
G. On September 14, 2021, City Council adopted the Mayor’s proposed ARPA Framework and Funding Priorities and directed the City Manager, City Attorney, City Auditor, City Treasurer, and City Clerk to implement City Council direction consistent with the adopted ARPA Framework.
H. On October 19, 2021, City Council approved an ARPA allocation of $8.2 million for Small Business Priorities.
I. The purpose of the City of Festivals Citywide Special Event Support Grant Program is to respond to the COVID-19 public health emergency and its negative economic impacts by building strong, healthy neighborhoods and communities through grants for special events held throughout the City of Sacramento.
BASED ON THE FACTS SET FORTH IN THE BACKGROUND, THE CITY COUNCIL RESOLVES AS FOLLOWS:
Section 1. The City of Festivals Citywide Special Event Support Grant Program Guidelines attached as Exhibit A are hereby approved.
Section 2. Exhibit A is part of this Resolution.
Table of Contents:
Exhibit A - City of Festivals Citywide Special Event Support Grant Program Guidelines