Staff Report - Public Hearing Fiscal Year FY 2022-23 Business Improvement Area (BIA) Annual Proceedings

City Council Report
915 I Street, 1st Floor
Sacramento, CA 95814
www.cityofsacramento.org

File ID: 2022-00312 June 14, 2022

Title: Public Hearing: Fiscal Year (FY) 2022/23 Business Improvement Area (BIA) Annual Proceedings (Noticed 06/06/2022)

Location: Districts 2, 3, 4, 5 and 6

Recommendation: Conduct a public hearing and upon conclusion, adopt: 1) a Resolution confirming the Annual Report and levying an assessment for FY2022/23 for Del Paso BIA; 2) a Resolution confirming the Annual Report and levying an assessment for FY2022/23 for Downtown Plaza BIA; 3) a Resolution confirming the Annual Report and levying an assessment for FY2022/23 for Franklin Boulevard BIA; 4) a Resolution confirming the Annual Report and levying an assessment for FY2022/23 for Old Sacramento BIA; 5) a Resolution confirming the Annual Report and levying an assessment for FY2022/23 for Stockton Boulevard BIA; and 6) a Resolution confirming the Annual Report and levying an assessment for FY2022/23 for Sutter BIA.

Contact: Sini Makasini, Development Project Manager, [email protected] ,
(916) 808-7967; Sheri Smith, Special Districts Manager, [email protected], (916) 808-7204, Department of Finance.

Presenter: Sini Makasini, Development Project Manager, [email protected] ,
(916) 808-7967, Department of Finance.

Attachments:
01-Description Analysis
02-Schedule of Proceedings
03-BIA Assessment Schedule
04-Resolution, Del Paso Blvd. BIA
05-Exhibit A, Annual Report Del Paso Blvd. BIA
06-Exhibit B, Map Del Paso Blvd. BIA
07-Resolution, Downtown Plaza BIA
08-Exhibit A, Annual Report Downtown Plaza BIA
09-Exhibit B, Map Downtown Plaza BIA
10-Resolution, Franklin Blvd. BIA

11-Exhibit A, Annual Report Franklin Blvd. BIA
12-Exhibit B, Map Franklin Blvd. BIA
13-Resolution, Old Sacramento BIA
14-Exhibit A, Annual Report Old Sacramento BIA
15-Exhibit B, Map Old Sacramento BIA
16-Resolution, Stockton Blvd. BIA
17-Exhibit A, Annual Report Stockton Blvd. BIA
18-Exhibit B, Map Stockton Blvd. BIA
19-Resolution, Sutter BIA
20-Exhibit A, Annual Report Sutter BIA
21-Exhibit B, Map Sutter BIA

Description/Analysis

Issue Detail: On May 17, 2022, the Council adopted six Resolutions of Intent, approving the proposed BIA Annual Reports and setting June 14, 2022, as the date for the public hearing to confirm the Annual Reports and to levy the proposed assessments for FY2022/23.

At the public hearing, the Council will consider all protests to the proposed assessments. Any interested person will be permitted to present written or oral testimony. Upon conclusion of the hearing, City staff recommends that Council approve the Annual Reports and levy the assessments for FY2022/23 for the Del Paso Boulevard, Downtown Plaza, Franklin Boulevard, Old Sacramento, Stockton Boulevard, and Sutter BIAs.

Policy Considerations: The actions in the recommended resolutions are required by the Parking and Business Improvement Area Law of 1989 and Sacramento City Code chapters

3.96 – 3.112.

Economic Impacts: Not applicable.

Environmental Considerations:

California Environmental Quality Act (CEQA): Under the CEQA Guidelines, the continuing administrative activities of Business Improvement Areas and creation of government funding mechanisms or other government fiscal activities which do not involve any commitment to any specific project which may result in a potentially significant physical impact on the environment do not constitute a project and are therefore exempt from review [14 Cal. Code Regs. § 15378(b)(2), (b)(4)].

Sustainability: Not applicable.

Commission/Committee Action: None.

Rationale for Recommendation: The recommended actions will establish the budget for assessment expenditures, ensuring that funds collected for each BIA via business-based assessments are used for the intended purpose, which is to promote the economic revitalization and physical maintenance of the BIA areas, in an effort to create jobs, attract new businesses, and prevent erosion of existing businesses.

Financial Considerations: The proposed expenditures are supported by assessments imposed on each business within the BIA. Under the “classification of businesses and charges imposed” section of each respective BIA City Code chapter (except for the Sutter BIA chapter), BIAs are allowed an annual increase of the minimum and maximum assessments imposed based on the most recently available Consumer Price Index (CPI) data. The most recent CPI – All Urban Consumers for the San Francisco Area for February 2022 was in the amount of

5.20%. Accordingly, assessments imposed for the Del Paso Boulevard, Franklin Boulevard, Old Sacramento, and Stockton Boulevard BIAs will increase by 5.20% effective July 1, 2022, as shown in the attached BIA Assessment Schedule. The Downtown Plaza City Code chapter only allows a maximum 5% automatic annual increase, so the Downtown Plaza BIA assessments are only increasing by 5% in FY2022/23. The Sutter BIA assessments do not increase annually because City Code Chapter 3.106 does not provide an annual increase for inflation.

The City collects the BIA assessments at the time the business operations tax is paid. The assessments are then forwarded to the respective Advisory Board authorized by Council to conduct promotion of the BIA. The proposed BIA expenditures are fully supported by the assessments. Collection costs are absorbed by the City.

Individual BIA budgets detailing the expected assessment collections and disbursements are included within the individual Annual Reports attached as Exhibit A to the respective resolutions.

BIA
Proposed
Assessment
Collections
Del Paso Boulevard 38,924
Downtown Plaza 63,120
Franklin Boulevard 78,900
Old Sacramento 126,000
Stockton Boulevard 61,858
Sutter 120,000
Total $488,802

Detailed budgets for services and programs are included in the Annual Reports submitted by each of the Advisory Boards.

Local Business Enterprise (LBE): Not applicable.

Attachment 2

SCHEDULE OF PROCEEDINGS

BUSINESS IMPROVEMENT AREA
FY2022/23 SCHEDULE

May 17, 2022 City Council - Approve Annual Report and Resolution of Intention to Levy an Assessment for FY2022/23

June 6, 2022 Publish Resolution of Intention

June 14, 2022 City Council – Public Hearing

BUSINESS IMPROVEMENT AREA ANNUAL ASSESSMENTS
AS OF JULY 1, 2022

DOWNTOWN PLAZA BIA: Minimum: $141 Maximum: $11,199

Flat Amount Increment Basis
Gross Receipts $10,000 or less: $141 -
more than $10,000: $141 + .0008 of amount over $10,000

Gross Payroll
Flat
Amount $141 -

Professional $141 + $47 per employee
Brokers $141 + $47 per employee
Hotel/Motel $141 + $1 per unit in excess of 4
Commercial Rental Gross Receipts:
$10,000 or less: $141 -
more than $10,000: $141 + .0008 of amount over $10,000

FRANKLIN BLVD BIA: Minimum: $71 Maximum: $728

Flat Amount Increment Basis
Retail Gross Receipts - .000535 of gross receipts

Non-Retail Flat Amount $71 -

DEL PASO BLVD BIA: Minimum: $31 Maximum: $704

Flat Amount Increment Basis
Retail Gross Receipts
$10,000 or less: $31 -
more than $10,000: $31 + .0005 of amount over $10,000

Non-Retail Flat Amount $31 -

STOCKTON BLVD BIA: Minimum: $65 Maximum: $677

Flat Amount Increment Basis
Retail Gross Receipts
$50,000 or less: $65 -
more than $50,000: $65 + .0005 of amount over $50,000

Non - Retail Flat Amount $65 -

OLD SACRAMENTO BIA: Minimum: $202 Maximum: $9,345

Flat Amount Increment Basis
* Retail - No Alcohol Sales - .0054 of gross receipts
* Retail - Alcohol Sales - .0068 of gross receipts
Non - Retail Flat Amount $202 -

* Note: Gross Receipts are exclusive of any alcohol sales

SUTTER BIA:

Minimum Occupancy
Assessment: $83
Maximum Occupancy
Assessment: $833

Assessment (1.5% of total
Prepared Food Sales)

Establishment Occupancy Monthly Charge
Greater than 200 $833
150-200 $416
90-149 $833
48-89 Zero
Less than 49 Not Assessed

RESOLUTION NO.

Adopted by the Sacramento City Council

RESOLUTION CONFIRMING THE ANNUAL REPORT FOR DEL PASO BOULEVARD

BUSINESS IMPROVEMENT AREA AND LEVYING ASSESSMENT
FOR FISCAL YEAR (FY) 2022/23

BACKGROUND
A. The Del Paso Boulevard Business Improvement Area (BIA) is established under Chapter 3.108 of the City Code for the purposes described therein and is subject to the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code § 36500 et seq.).

B. The Advisory Board for the BIA has submitted an Annual Report pursuant to Streets and Highways Code section 36533 for City Council approval, attached as Exhibit A.

The City Council may approve the Annual Report as filed or may modify it per Streets and Highways Code section 36535.

C. Expenditures of BIA funds on improvements and activities such as promotion of businesses, promotion of public events, and decoration and cleaning of public places are intended to promote economic revitalization and physical maintenance of BIAs in order to create jobs, attract new businesses, and prevent erosion of BIAs. All specific improvements and activities for the Del Paso Boulevard BIA are defined within the Annual Report, attached hereto as Exhibit A.

D. On May 17, 2022, the City Council approved the proposed FY2022/23 Annual Report, established its intent to levy the assessments stated in the Annual Report, and set the public hearing for June 14, 2022. Staff is now seeking City Council confirmation of the final FY2022/23 Annual Report and confirmation of the FY2022/23 assessments.

E. Staff has reviewed the FY2022/23 assessment budget, estimated at $38,924, and finds the budget to be adequate and reasonable for the authorized purposes of the BIA. To account for inflation, the assessments are automatically increasing for FY2022/23 by 5.2% based on the most recent CPI increase, in accordance with City Code section 3.108.050.

F. Notice of the public hearing was provided on June 6, 2022 pursuant to Streets and Highways Code section 36523.

BASED ON THE FACTS SET FORTH IN THE BACKGROUND, THE CITY COUNCIL RESOLVES AS FOLLOWS:

Section 1 The City Council finds and determines that the Background statements are true and correct.

Section 2 The City Council finds and determines, consistent with California Streets and Highways Code section 36524, that there is not a majority protest against the proposed assessment, extent of the BIA area, or specified types of improvements or activities provided by the BIA.

Section 3 The City Council confirms the Annual Report and approves the FY2022/23 Del Paso Boulevard BIA budget as detailed in the Annual Report.

Section 4 The City Manager or the City Manager’s designee is authorized to make any necessary budgetary adjustments associated with the approved BIA budget for FY2022/23.

Section 5 The City Council confirms the levy and collection of assessments within the Del Paso Boulevard BIA for FY2022/23 in the amounts specified in the FY2022/23 Annual Report.

Section 6 The improvements and activities authorized for the Del Paso Boulevard BIA are stated in the Annual Report attached as Exhibit A.

Section 7 The Del Paso Boulevard BIA is located in the area shown in Exhibit B of this resolution.

Section 8 Exhibit A and B are part of this resolution.

Table of Contents:

Exhibit A: Annual Report
Exhibit B: BIA Map

Annual Report of
The Del Paso Boulevard Business Improvement Area
In accordance with the Streets and Highway Code, section 36530 Fiscal year 2022/2023
April 14th, 2022
page 1
Del Paso Blvd Business Improvement Area Annual Budget
Fiscal Year 2022/23
BIA Other Total
Resource
Beginning Reserves $ - $ - $ -
Membership Fees $ - $ - $ -
Business Tax Collections $38,924.00 $ - $38,924.00
Total Resources $38,924.00 $ - $38,924.00
Expenses
Operating/Administrative Expenses
Social Media Manager $14,000.00 $ - $14,000.00
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
$14,000.00 $ - $14,000.00
Advertising
Software/digital content $ 2,000.00 $ - $ 2,000.00 Content Creation $ 3,500.00 $ - $ 3,500.00
Paid Ads $ 2,500.00 $ - $ 2,500.00
Email marketing $ 900.00 $ - $ 900.00
$ 8,900.00 $ - $ 8,900.00
Special Events
Blvd Activation Project $ 7,500.00 $ - $ 7,500.00
Music on the Blvd $ 5,000.00 $ - $ 5,000.00
Event Support/sponsorship $ 3,500.00 $ - $ 3,500.00 $ - $ - $ -
$16,000.00 $ - $16,000.00
Total Expenses $38,900.00 $ - $38,900.00
page 2
FY 2022 FY2023
Del Paso Boulevard BIA
Beginning Expenses $0 $0
Revenue $30,738 $38,924
Interest $0 $0
Distribution $30,783 $38,924
page 3
page 4
page 5

BUSINESS IMPROVEMENT AREA

ANNUAL REPORT CHECKLIST
FY
BIA NAME: CONTRACT #

AUTHORITY
(CS&H Code Section) REQUIREMENT PAGE
FOUND
36533(b) Specify BIA name
-Does the BIA name exactly match the previous year’s BIA name? (Check one) YES NO 36533(b) Specify fiscal year to which report applies
36533(b)(1) Any proposed changes in the boundaries
36533(b)(1) Any proposed changes in any benefit zones
-Do the boundaries and benefit zones exactly match the previous year? (Check one) YES NO (If not, describe change(s) in the NOTES section)
36533(b)(2) The improvements and activities for that fiscal year -Are the improvements and activities in line with the Annual Report? (Check one) YES NO 36533(b)(3) An estimate of the cost of providing the improvements and activities for that fiscal year
- How does the overall budget compare to last year? (Check one) HIGHER SAME LOWER - What is the greatest change (by percentage) between line items from last year to this year ______ 36533(b)(4)
The method of levying the assessment in sufficient detail to allow each business owner to estimate the amount of the assessment to be levied against their business for that fiscal year
36533(b)(4)
The basis of levying the assessment in sufficient detail to allow each business owner to estimate the amount of the assessment to be levied against their business for that fiscal year
(Check one) YES NO
(Check one) YES NO
-Does the Method and Basis match the Annual Report?
-Is there a CPI increase for this year?
-If so: What is the rate? _______
36533(b)(5) The amount of any surplus revenues to be carried over from the previous fiscal year
NO-Is the surplus identified for use in specific categories? (Check one) YES if yes, What category(ies) ___________________________________________ 36533(b)(5) The amount of any deficit revenues to be carried over from a previous fiscal year 36533(b)(6) The amount of any contributions to be made from sources other than assessments levied pursuant to this part
-Are the contributions identified for use in a specific category? (Check one) YES NO -Did an authorized representative of the nonprofit Board sign the report? (Check one) YES NO -Does the report state the date the Board approved the Report/Budget? (Check one) YES NO NOTES:

Exhibit B

RESOLUTION NO.

Adopted by the Sacramento City Council

RESOLUTION CONFIRMING THE ANNUAL REPORT FOR DOWNTOWN PLAZA

BUSINESS IMPROVEMENT AREA AND LEVYING ASSESSMENT
FOR FISCAL YEAR (FY) 2022/23

BACKGROUND
A. The Downtown Plaza Business Improvement Area (BIA) is established under Chapter 3.104 of the City Code for the purposes described therein and is subject to the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code § 36500 et seq.).

B. The Advisory Board for the BIA has submitted an Annual Report pursuant to Streets and Highways Code section 36533 for City Council approval, attached as Exhibit A.

The City Council may approve the Annual Report as filed or may modify it per Streets and Highways Code section 36535.

C. Expenditures of BIA funds on improvements and activities such as promotion of businesses, promotion of public events, and decoration and cleaning of public places are intended to promote economic revitalization and physical maintenance of BIAs in order to create jobs, attract new businesses, and prevent erosion of BIAs. All specific improvements and activities for the Downtown Plaza BIA are defined within the Annual Report, attached hereto as Exhibit A.

E. Staff has reviewed the FY2022/23 assessment budget, estimated at $63,120, and finds the budget to be adequate and reasonable for the authorized purposes of the BIA. To account for inflation, the assessments are automatically increasing for FY2022/23 by 5% in accordance with City Code section 3.104.050. The most recent CPI increase was 5.2%, but City Code section 3.104.050 caps the allowable automatic increase at 5%.

F. Notice of the public hearing was provided on June 6, 2022 pursuant to Streets and Highways Code section 36523.

BASED ON THE FACTS SET FORTH IN THE BACKGROUND, THE CITY COUNCIL RESOLVES AS FOLLOWS:

Section 1 The City Council finds and determines that the Background statements are true and correct.

Section 3 The City Council confirms the Annual Report and approves the FY2022/23 Downtown Plaza BIA budget as detailed in the Annual Report.

Section 4 The City Manager or the City Manager’s designee is authorized to make any necessary budgetary adjustments associated with the approved BIA budget for FY2022/23.

Section 5 The City Council confirms the levy and collection of assessments within the Downtown Plaza BIA for FY2022/23 in the amounts specified in the FY2022/23 Annual Report.

Section 6 The improvements and activities authorized for the Downtown Plaza BIA are stated in the Annual Report attached as Exhibit A.

Section 7 The Downtown Plaza BIA is located in the area shown in Exhibit B of this resolution.

Section 8 Exhibit A and B are part of this resolution.

Table of Contents:

Exhibit A: Annual Report
Exhibit B: BIA Map

Downtown Commons | 405 K Street, Suite 125 | Sacramento, CA 95814 | 916.273.8124 April 15, 2022
City of Sacramento
915 I Street, 5th Floor
Sacramento, CA 95814
Re: Annual Report
Downtown Plaza Merchants’ Association
In Accordance with the Streets and Highway Code Section 36530 Fiscal Year 2022/2023
No changes to the boundaries of the improvement district are proposed. Attached is a budget for use of projected income for fiscal year 202 2/2023.

Primary expenditures are focused on community, special events , and marketing designed to drive traffic and sales to Downtown Commons restaurants and retail.

Due to a limited budget in the coming fiscal year, funds are focused on key traditional holiday and seasonal events and activations and social media marketing .

The 2022/23 Budget was presented virtually to the Board of Directors on April 7, 2022 and was approved unanimously.

Sincerely,
Susie Rodgers
Marketing Manager

BUSINESS IMPROVEMENT AREA FEES:

Downtown Plaza BIA (B): Minimum: $141 Maximum: $11,199
Flat Amount Basis
B1 Gross Receipts $10,000 or less: $141 -
more than $10,000: $141 + .0008 of amount over $10,000
B4 Gross Payroll Flat fee $141 -
B2 Professional $141 + $47 per employee
B2 Brokers $141 + $47 per employee
B3 Hotel/Motel $141 + $1 per unit in excess of 4
B1 Commercial Rental Gross Receipts:
$10,000 or less: $141 -
more than $10,000: $141 + .0008 of amount over $10,000
ANNUAL FEES AS OF JULY 1, 2022
Increment
BIA Other Total
Resources
Beginning Reserves 14,837.00$ -$ 14,837.00$
Other Revenues -$ -$ -$
Business Tax Collections 63,120.00$ -$ 63,120.00$ Total Resources 77,957.00$ -$ 77,957.00$
Expenses
Operating/Administrative Expenses
Taxes/Tax Prep 4,800.00$ -$ 4,800.00$
Office Supplies/Postage 100.00$ -$ 100.00$
Meetings (Merchant/Board) 2,150.00$ -$ 2,150.00$ 7,050.00$ -$ 7,050.00$
Advertising
Social Media Management 42,000.00$ -$ 42,000.00$
Rewards App/Loyalty Program 1,500.00$ -$ 1,500.00$ Hotel Rack Card 5,000.00$ -$ 5,000.00$
Public Relations/Media Outreach 3,000.00$ -$ 3,000.00$ 51,500.00$ -$ 51,500.00$
Special Events
West Plaza Activations 2,000.00$ -$ 2,000.00$
Block Party 5,000.00$ -$ 5,000.00$
Pathway Activation: Old Sac String Lights 5,000.00$ -$ 5,000.00$ Downtown Ice Rink Sponsorship 2,500.00$ -$ 2,500.00$ 14,500.00$ -$ 14,500.00$
Total Expenses 73,050.00$ -$ 73,050.00$
Net Operating Income 4,907.00$ 4,907.00$
Downtown Plaza Business Improvement Area
Annual Budget
Fiscal Year 2022-23
I ST
J ST
L ST
K ST
5TH ST
7TH ST
H ST

CAPITOL MALL
3RD ST
8TH ST
4TH ST
N ST
I 5 NB
6TH ST

KAYAK ALY
J ST WB I 5 NB ON

LIESTAL ALY

IMPROV ALY
L ST W
B I 5 NB ON

I STREET BRG

MERCHANT ST
6TH ST
6TH ST
4TH ST
6TH ST
Downtown Plaza BIA Boundary
0 250 500125
Feet
Downtown Plaza
Business Improvement Area

BUSINESS IMPROVEMENT AREA

ANNUAL REPORT CHECKLIST
FY
BIA NAME: CONTRACT #

Exhibit B

RESOLUTION NO.

Adopted by the Sacramento City Council

RESOLUTION CONFIRMING THE ANNUAL REPORT FOR FRANKLIN BOULEVARD

BUSINESS IMPROVEMENT AREA AND LEVYING ASSESSMENT
FOR FISCAL YEAR (FY) 2022/23

BACKGROUND
A. The Franklin Boulevard Business Improvement Area (BIA) is established under Chapter 3.100 of the City Code for the purposes described therein and is subject to the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code § 36500 et seq.).

B. The Advisory Board for the BIA has submitted an Annual Report pursuant to Streets and Highways Code section 36533 for City Council approval, attached as Exhibit A.

The City Council may approve the Annual Report as filed or may modify it per Streets and Highways Code section 36535.

C. Expenditures of BIA funds on improvements and activities such as promotion of businesses, promotion of public events, an decoration and cleaning of public places are intended to promote economic revitalization and physical maintenance of BIAs in order to create jobs, attract new businesses, and prevent erosion of BIAs. All specific improvements and activities for the Franklin Boulevard BIA are defined within the Annual Report, attached hereto as Exhibit A.

E. Staff has reviewed the FY2022/23 assessment budget, estimated at $78,900, and finds the budget to be adequate and reasonable for the authorized purposes of the BIA. To account for inflation, the assessments are automatically increasing for FY2022/23 by 5.2% based on the most recent CPI increase, in accordance with City Code section 3.100.050.

F. Notice of the public hearing was provided on June 6, 2022 pursuant to Streets and Highways Code section 36523.

BASED ON THE FACTS SET FORTH IN THE BACKGROUND, THE CITY COUNCIL RESOLVES AS FOLLOWS:

Section 1 The City Council finds and determines that the Background statements are true and correct.

Section 3 The City Council confirms the Annual Report and approves the FY2022/23 Franklin Boulevard BIA budget as detailed in the Annual Report.

Section 4 The City Manager or the City Manager’s designee is authorized to make any necessary budgetary adjustments associated with the approved BIA budget for FY2022/23.

Section 5 The City Council confirms the levy and collection of assessments within the Franklin Boulevard BIA for FY2022/23 in the amounts specified in the FY2022/23 Annual Report.

Section 6 The improvements and activities authorized for the Franklin Boulevard BIA are stated in the Annual Report attached as Exhibit A.

Section 7 The Franklin Boulevard BIA is located in the area shown in Exhibit B of this resolution.

Section 8 Exhibit A and B are part of this resolution.

Table of Contents:

Exhibit A: Annual Report
Exhibit B: BIA Map

ANNUAL REPORT
Fiscal Year 2022/2023

PROPOSED

IMPROVEMENTS & ACTIVITIES
Program Management & Operations
Administer the day-to-day operations of the Association including financial management, membership support and inquiries, Board of Director support and assistance. We currently have two part-time staff to respond to inquiries and business/property owners’ needs. This includes, but is not limited to: answering phone calls and emails, distributing information, creating marketing documents and materials, and providing support for our members. Furthermore, outreach needs to be consistent and a database will be implemented for further development of outreach, services and assistance. We will assess needs and reassess current operations on an ongoing basis to be effective in supporting the business environment and their needs. For example, empty parcels or vacant units are a priority to fill. Gaining access to this information is imperative to promoting the district and increasing vitality of the corridor.

Clean Up & District Beautification
Provide sidewalk and street cleaning services; graffiti, shopping cart and trash removal; and landscape maintenance in the public right-of-way on Franklin Boulevard for all commercial properties in the Property-Based Business Improvement District adjacent to Franklin Boulevard between Sutterville Road and 47th Avenue. New to this years' assessment is the addition of a budgeted amount for security services to the district.

District Identity
Improve Franklin Boulevard’s streetscape, vacant properties, code enforcement, business signage and other public infrastructure. Market and promote the business district by revamping the branding of our district via the Association’s website, social media, newsletters and cultural events such as our Annual Membership Meeting & Luncheon and National Night Out. Continue working with our public and private partners to develop large-scale and culturally relevant mural projects in the business district on Franklin Boulevard. Additionally, we continue to build stronger relationships with our neighborhoods, community partners and law enforcement to garner support via community events and other activities.

As we build on a stronger sense of community, our district continues to host annual events to bolster our cultural identity that include Cinco De Mayo, Mexican Independence Day, the Back to the Boulevard Car Cruise, and National Night Out.
• May 5, 20 22: 5 de Mayo -- $1,000
• August 2, 2022: National Night Out -- $500
• September 16, 2022: Mexico’s Independence Day -- $1,000 • September 18, 2022: Back to the Blvd: Car Cruise -- $5,000 • October 31, 2022: Trunk-or-Treat -- $250
• December 2022: La Posada -- $250
• Branding revamp /new banners -- $5,000
Marketing, Business Workshops and Training
Current endeavors to provide marketing and technical assistance are underway. Our members are looking to gain more experience and information but access to capital and/or language barriers are prevalent, hence the need to expand on these services in other languages besides English. We are regularly updating our social media and website pages to better promote the businesses in the district and to leverage partnerships to provide business workshops, technical assistance and access to capital.

Moreover, we are looking for ways to retain and grow businesses in the district as well as attract new businesses that provide jobs to the surrounding community. *Annual events contingent on county health guidelines

PROJECTED ANNUAL BUDGET
FISCAL YEAR 2022/2023
Board approved 4/20/22

REVENUES TOTAL PBID BIA
$271,443$235,667$35,776
$40,000$20,000$20,000
$275,266$196,366$78,900

EXPENSES
$119,602$74,602$45,000
$101,000$100,000$1,000
$30,000$10,000$20,000
$14,000$4,000$10,000
$2,909$2,738$171
$272,805$194,777$78,028
Beginning Balances (April 12, 2022)
Reserve Balances
Projected 2022/23 Assessments
Program Management & Operations
Clean Up & Beautification (Clean &
Safe)
District Identity
Marketing/Business Workshops and
Training
City & County Billing
Contingency
Total Projected Expenses
Projected Ending Balances (June
30, 2023)
$872 $1,589 $2,461
$5,294$3,437$1,857

METHOD & BASIS

OF LEVIED BIA ASSESSMENT
The assessment for businesses in the Business Improvement Area (BIA) for Fiscal Year 2022/2023 is calculated based on the following formula:

Retail: $71 minimum to a maximum of $728 (gross receipts multiplied by $.000535).

Non-Retail: $71 flat rate
Example: Non-retail businesses could include such professions and service-oriented businesses as an accountant, architect, attorney, engineer, dentist and doctor. In these cases, the business would be assessed a flat rate of $71.

Retail businesses could include any business that sells goods such as auto parts, clothes, food, hardware and specialty items. In these cases, the business’s gross sales and receipts would be multiplied by $.000535. For example, if a business’s gross annual sales are $200,000, its annual BIA assessment would be $107.

Total Delta
Revenues
Beginning Balances (as of April 12, 2022)
Contingency/Reserve
Projected Assessment
Total Budget
Expenses
Total BIA
Delta� Service/Project
5% Program Management
and Operations
2% Clean Up and
Beautification
3% District Identity
Marketing, Business
Workshops and
Trainines
°"
Citv/Countv Billine (5% f
°"' Contineencv (2%)
10%
Description
Staff and administrative expenses; Association insurance, office related expenses, rent, finanical reporting and accounting, and legal expenses.

Sidewalk cleaning services; graffiti, shopping cart' and trash removal'; landscape maintenance; and street and District beautification.

Marketing and promotion of the District, banners, newsletter, branding, publicity, special events, and holiday decorations, murals.

Trainings and workshops for District businesses on social media, marketing, access to capital, worker's compensation, visual merchandising, etc ...

Cost to City and County of Sacramento to administer and distribute BIA and PBID funds to District.

BIA
S35,776
S20,000
S78,900
S134,676
BIA I
$45,000
$1,000
S20,000
Sf0,000
S171
$1,857
$78.028
$872
Total Expenses
Ending Balance (Projected - June 30, 2023)
With reserves $20,872
Council District
7 Council District
6 Council District
5 County District
2 County District
1 28TH ST
33RD AVE
44TH ST
26TH AVE
21ST AVE
52ND AVE
51ST AVE

MARTIN LUTHER KING JR BLVD
47TH ST
19TH AVE
29TH AVE
34TH AVE
32ND AVE
35TH AVE
38TH AVE
23RD AVE

ATLAS AVE
37TH AVE
24TH AVE
46TH ST
36TH AVE
37TH ST
49TH AVE

CUNY AVE
40TH ST

LANG AVE
48TH AVE

WILMINGTON AVE
10TH AVE
18TH AVE
6TH AVE
3RD AVE

JAMES WAY
34TH ST
39TH STJACKS LN
25TH ST
25TH AVE

LEOLA WAY

ANITA AVE

BURNS WAY
27TH AVE

LA GRANDE BLVD

HOOKE WAY
7TH AVE

LAURINE WAY

CURTIS WAY

WELTY WAY

DONNER WAY
11TH AVE

CASTRO WAY

KNIGHT WAY

PORTOLA WAY

ATTAWA AVE
40TH AVE

MONTGOMERY WAY
2ND AVE
22ND AVE

CONNECTOR ST
26TH WAY
26TH AVE
24TH AVE
10TH AVE
39TH ST
25TH AVE
·|}þ99
·|}þ99
24TH ST

FRANKLIN BL
47TH AV

FREEPORT BL

FRUITRIDGE RD

STOCKTON BL

BROADWAY
14TH AV
2ND BP

LAND PARK DR
12TH AV
T ST

SUTTERVILLE RD
34TH ST
21ST ST
24TH ST
21ST ST
Franklin Blvd PBID/BIA Districts
Property-Based Business Improvement District (PBID) / Business Improvement Area (BIA) PBID and BIA Boundaries and Zoning
Property-Based Business Improvement District (PBID) Boundary Business Improvement Area (BIA) Boundary
City of Sacramento Boundary
Council District Boundary
Supervisorial District Boundary
Parcel Zoning
Industrial
Mixed Use
Office
Retail / Commercial
Vacant
µ
0 0.50.25
Miles

BUSINESS IMPROVEMENT AREA

ANNUAL REPORT CHECKLIST
FY
BIA NAME: CONTRACT #

Exhibit B

RESOLUTION NO.

Adopted by the Sacramento City Council

RESOLUTION CONFIRMING THE ANNUAL REPORT FOR OLD SACRAMENTO

BUSINESS IMPROVEMENT AREA AND LEVYING ASSESSMENT
FOR FISCAL YEAR (FY) 2022/23

BACKGROUND
A. The Old Sacramento Business Improvement Area (BIA) is established under Chapter 3.96 of the City Code for the purposes described therein and is subject to the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code § 36500 et seq.).

B. The Advisory Board for the BIA has submitted an Annual Report pursuant to Streets and Highways Code section 36533 for City Council approval, attached as Exhibit A.

The City Council may approve the Annual Report as filed or may modify it per Streets and Highways Code section 36535.

C. Expenditures of BIA funds on improvements and activities such as promotion of businesses, promotion of public events, and decoration and cleaning of public places are intended to promote economic revitalization and physical maintenance of BIAs in order to create jobs, attract new businesses, and prevent erosion of BIAs. All specific improvements and activities for the Old Sacramento BIA are defined within the Annual Report, attached hereto as Exhibit A.

E. Staff has reviewed the FY2022/23 assessment budget, estimated at $126,000, and finds the budget to be adequate and reasonable for the authorized purposes of the BIA. To account for inflation, the assessments are automatically increasing for FY2022/23 by 5.2% based on the most recent CPI increase, in accordance with City Code section 3.96.050.

F. Notice of the public hearing was provided on June 6, 2022 pursuant to Streets and Highways Code section 36523.

BASED ON THE FACTS SET FORTH IN THE BACKGROUND, THE CITY COUNCIL RESOLVES AS FOLLOWS:

Section 1 The City Council finds and determines that the Background statements are true and correct.

Section 3 The City Council confirms the Annual Report and approves the FY2022/23 Old Sacramento BIA budget as detailed in the Annual Report.

Section 4 The City Manager or the City Manager’s designee is authorized to make any necessary budgetary adjustments associated with the approved BIA budget for FY2022/23.

Section 5 The City Council confirms the levy and collection of assessments within the Old Sacramento BIA for FY2022/23 in the amounts specified in the FY2022/23 Annual Report.

Section 6 The improvements and activities authorized for the Old Sacramento BIA are stated in the Annual Report attached as Exhibit A.

Section 7 The Old Sacramento BIA is located in the area shown in Exhibit B of this resolution.

Section 8 Exhibit A and B are part of this resolution.

Table of Contents:

Exhibit A: Annual Report
Exhibit B: BIA Map

Exhibit A

RESOLUTION NO.

Adopted by the Sacramento City Council

RESOLUTION CONFIRMING THE ANNUAL REPORT FOR STOCKTON

BOULEVARD BUSINESS IMPROVEMENT AREA AND LEVYING ASSESSMENT FOR FISCAL YEAR (FY) 2022/23

BACKGROUND
A. The Stockton Boulevard Business Improvement Area (BIA) is established under Chapter 3.112 of the City Code for the purposes described therein and is subject to the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code § 36500 et seq.).

B. The Advisory Board for the BIA has submitted an Annual Report pursuant to Streets and Highways Code section 36533 for City Council approval, attached as Exhibit A.

The City Council may approve the Annual Report as filed or may modify it per Streets and Highways Code section 36535.

C. Expenditures of BIA funds on improvements and activities such as promotion of businesses, promotion of public events, and decoration and cleaning of public places are intended to promote economic revitalization and physical maintenance of BIAs in order to create jobs, attract new businesses, and prevent erosion of BIAs. All specific improvements and activities for the Stockton Boulevard BIA are defined within the Annual Report, attached hereto as Exhibit A.

E. Staff has reviewed the FY2022/23 assessment budget, estimated at $61,858, and finds the budget to be adequate and reasonable for the authorized purposes of the BIA. To account for inflation, the assessments are automatically increasing for FY2022/23 by 5.2% based on the most recent CPI increase, in accordance with City Code section 3.112.050.

F. Notice of the public hearing was provided on June 6, 2022 pursuant to Streets and Highways Code section 36523.

BASED ON THE FACTS SET FORTH IN THE BACKGROUND, THE CITY COUNCIL RESOLVES AS FOLLOWS:

Section 1 The City Council finds and determines that the Background statements are true and correct.

Section 3 The City Council confirms the Annual Report and approves the FY2022/23 Stockton Boulevard BIA budget as detailed in the Annual Report.

Section 4 The City Manager or the City Manager’s designee is authorized to make any necessary budgetary adjustments associated with the approved BIA budget for FY2022/23.

Section 5 The City Council confirms the levy and collection of assessments within the Stockton Boulevard BIA for FY2022/23 in the amounts specified in the FY2022/23 Annual Report.

Section 6 The improvements and activities authorized for the Stockton Boulevard BIA are stated in the Annual Report attached as Exhibit A.

Section 7 The Stockton Boulevard BIA is located in the area shown in Exhibit B of this resolution.

Section 8 Exhibit A and B are part of this resolution.

Table of Contents:

Exhibit A: Annual Report
Exhibit B: BIA Map

ANNUAL REPORT
of the

STOCKTON BLDG - BUSINESS IMPROVEMENT AREA
In Accordance with the Streets and Highways Code Section 36530 FISCAL YEAR 2022 - 2023
Contents:

Page 1 ends

Page 2 ends

Page 5 ends

Page 6 ends

Page 7 ends

Page 8 ends

Date: 4/14/22

Page 1 of 8 ends

5657 Stockton Boulevard l Sacramento, CA 95824 l Phone: 916-454-2469 l Fax: 916-454-6021 www.stocktonblvdpartnership.org

BIA PBID Total
Resources
Beginning Reserves 35,114.00$ 92,206.00$ 127,320.00$ Other Revenues -$ -$ -$ Business Tax Collections/County Billing 61,858.00$ 409,837.00$ 471,695.00$ Total Resources 96,972.00$ 502,043.00$ 599,015.00$ Expenses
Operating/Administrative Expenses
Management and General Expenses 35,000.00$ 98,492.00$ 133,492.00$ City Fees/Reserve Funds -$ 77,551.00$ 77,551.00$ Grants/Unrestricted Funds -$ -$ -$ 35,000.00$ 176,043.00$ 211,043.00$
Advocacy and Economic Development
SBP Directory/Advertising 35,000.00$ -$ 35,000.00$ Retail Promotional Activities 1,972.00$ -$ 1,972.00$ PBID Activities -$ 65,000.00$ 65,000.00$ 36,972.00$ 65,000.00$ 101,972.00$
Safety and Security
Maintenance Service in BIA Area 15,000.00$ 20,000.00$ 35,000.00$ National Night Out Event 5,000.00$ -$ 5,000.00$ Neighborhood Cleanups 5,000.00$ -$ 5,000.00$ Image Enhancement Activities -$ 94,000.00$ 94,000.00$ Security -$ 147,000.00$ 147,000.00$ 25,000.00$ 261,000.00$ 286,000.00$
Total Expenses 96,972.00$ 502,043.00$ 599,015.00$ Stockton Blvd Business Improvement Area Annual Budget
Fiscal Year 2022-2023

Stockton Boulevard Partnership
PBID 2021 Year End Financial Review
PBID 2022/23 Budget Estimates
The Stockton Boulevard Partnership continues to focus on three key areas: Advocacy, Image, and Security as outlined in the Management District Plan approved by the City Council in June of 2006 and at the renewal in June 2021.

Services are provided to the same area yet refined geographically expanding to include full parcels at intersections on the north end and center of the District at the last renewal. The approved original assessment was established as $4.00 per linear frontage and $.01 per lot square footage, and has increased as follows (current rate in 2022 as shown) CPI HISTORY CPI Increase Frontage Rate Sq Foot Rate
2011 0.0% $4.38 $0.0131
2012 3.0% $4.51 $0.0135
2013 3.0% $4.65 $0.0139
2014 3.0% $4.79 $0.0143
2015 3.0% $4.93 $0.0147
2016 3.0% $5.08 $0.0151
2017 3.0% $5.23 $0.0156
2018 3.0% $5.39 $0.0160
2019 3.0% $5.55 $0.0165
2020 0.0% $5.55 $0.0165
2021 0.0% $5.55 $0.0165
2022 0.0% $5.55 $0.0165
The following is a summary of 2021 financial results and 2022/23 estimated budgets. In addition to the property assessment, the SBP manages the Stockton Boulevard BIA (Business Improvement Area) and has received funding assistance from Sacramento County Those additional dollars are included below.

Budget Actuals
$409,837 $354,437
$74,604 $73,108
$155,689 $127,320
$640,130 $554,865
$90,631 $92,811
$2,812 $2,812
$77,000 $60,888
$93,000 $102,168
$157,284 $150,745
$74,604 $27,798
$119,799 $127,320
$25,000 $26,880
$640,130 $564,542
Note: The SBP is on a calendar year.

Budget
$409,837
$61,858
$127,320
$599,015
$98,492
$2,508
$65,000
$114,000
$147,000
$96,972
$75,043
$599,015
Date Approved: Executive Director Signature:

BIA Expenditures BIA Expenditures
Contingency Prof Services Reserves
2022 Total Expenditures Total Spending on Ops & Programs Advocacy & Economic Dev. Neighborhood support/outreach, website Image Enhancement Daily Cleanup crew, garbage cans, etc.

Security & Safety Program Daily Security Patrol, Monthly Safety Mtgs 2022 Expenditures:

Administration Rent, Office Eqpt, Utilities, etc.

Administration City Fees
Reserve Funds
2022 Total Funds Available Funds available from all sources FY 2022-2023 PBID Budget Submission
Program Areas Description
2022 Assessment Revenue Revenues from PBID Assessment
2022 Additional Revenue Revenues from other BIA sources (est) BIA Expenditures BIA Expenditures
Contingency Prof Services Reserves
2021 Total Expenditures Total Spending on Ops & Programs Grant Expense Grant/Unrestricted Funds
Advocacy & Economic Dev. Neighborhood support/outreach, website Image Enhancement Daily Cleanup crew, garbage cans, etc.

Security & Safety Program Daily Security Patrol, Monthly Safety Mtgs 2021 Expenditures:

Administration Rent, Office Eqpt, Utilities, etc.

Administration City Fees
Reserve Funds
2021 Total Funds Available Funds available from all sources 2021 PBID Year End PBID Report
Program Areas Description
2021 Assessment Revenue Revenues from PBID Assessment
2021 Additional Revenue Revenues from other BIA sources (est)

Stockton Boulevard Partnership
Stockton Business Improvement Area
2021 Year End Report
2022 Budget Submission
The Stockton Boulevard Partnership is providing administrative and program management services for the Stockton Boulevard Business Improvement Area as authorized by the Sacramento City Council. The following is a bried program description with accompanying financial data for the 2022- 2023 year-end and the 2021 budget.
2021 Budget
Program Areas Description Budget Actual
2021 Revenue Anticipated Revenue $58,800 $73,108
2021 Revenue 2020 Revenue Carried Forward $15,804 $15,804 2021 Expenditures:

General Promotion Retail promotion actitites; events, banners, directories, administration, marketing, etc. $59,304 $42,376
Special Events Neighborhood association support, street-clean-ups, public safety appreciation, Special Projects, etc. $5,300 $8,422 Garbage Can Services &
Improvements
Service of garbage cans in BIA boundaries, purchase &
installation & maintenance $10,000 $3,000
2021 Year End Net Revenue less Expenditures $0 $35,114
2022 Budget
Program Areas Description Budget
2022 Revenue Anticipated Revenue $61,858
2022 Revenue 2021 Revenue Carried Forward $35,114 *
2022 Expenditures:

General Promotion Retail promotion actitites; events, banners, directories, administration, marketing, etc. $86,972
Special Events Neighborhood association support, street-clean-ups, public safety appreciation, Special Projects, etc. $5,000
Garbage Can Services &
Improvements
Service of garbage cans in BIA boundaries, purchase &
installation & maintenance $5,000
2022 Year End Net Revenue less Expenditures $0
* Note: Due to COVID restrictions, the annual directory was not published in 2021.

(/
·|}þ
)*+,-
·|}þ
24TH ST
14TH AVE

STOCKTON BLVD

BROADWAY
T ST

FRUITRIDGE RD
47TH AVE

FRANKLIN BLVD

FOLSOM BLVD
21ST AVE
W ST
65TH STREET EXPY
34TH ST
P ST
M

ARTIN LUTHER KING JR BLVD
59TH ST
65TH ST

ELDER CREEK RD
ALHAM

BRA BLVD
12TH AVE

SUTTERVILLE RD
24TH ST
99 80
99 50(/
·|}þ
)*+,-
·|}þ
24TH ST
14TH AVE

STOCKTON BLVD

BROADWAY
T ST

FRUITRIDGE RD
47TH AVE

FRANKLIN BLVD

FOLSOM BLVD
21ST AVE
W ST
65TH STREET EXPY
34TH ST
P ST
M

ARTIN LUTHER KING JR BLVD
59TH ST
65TH ST

ELDER CREEK RD
ALHAM

BRA BLVD
12TH AVE

SUTTERVILLE RD
24TH ST
99 80
99 50
.
0 3,900 7,8001,950
Feet
BMueller 06/05/15
Stockton Boulevard Business Improvement Area
BIA Boundary
City of Sacram
ento
County of Sacram
ento

Exhibit B

RESOLUTION NO.

Adopted by the Sacramento City Council

RESOLUTION CONFIRMING THE ANNUAL REPORT FOR SUTTER BUSINESS

IMPROVEMENT AREA AND LEVYING ASSESSMENT
FOR FISCAL YEAR (FY) 2022/23

BACKGROUND
A. The Sutter Business Improvement Area (BIA) is established under Chapter 3.106 of the City Code for the purposes described therein and is subject to the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code § 36500 et seq.).

B. The Advisory Board for the BIA has submitted an Annual Report pursuant to Streets and Highways Code section 36533 for City Council approval, attached as Exhibit A.

The City Council may approve the Annual Report as filed or may modify it per Streets and Highways Code section 36535.

C. Expenditures of BIA funds on improvements and activities such as promotion of businesses, promotion of public events, and decoration and cleaning of public places are intended to promote economic revitalization and physical maintenance of BIAs in order to create jobs, attract new businesses, and prevent erosion of BIAs. All specific improvements and activities for the Sutter BIA are defined within the Annual Report, attached hereto as Exhibit A.

E. Staff has reviewed the FY2022/23 assessment budget, estimated at $120,000, and finds the budget to be adequate and reasonable for the authorized purposes of the BIA. The Sutter BIA assessments are not increasing for FY2022/23. City Code Chapter 3.106 does not provide an automatic annual increase for inflation.

F. Notice of the public hearing was provided on June 6, 2022 pursuant to Streets and Highways Code section 36523.

BASED ON THE FACTS SET FORTH IN THE BACKGROUND, THE CITY COUNCIL RESOLVES AS FOLLOWS:

Section 1 The City Council finds and determines that the Background statements are true and correct.

Section 3 The City Council confirms the Annual Report and approves the FY2022/23 Sutter BIA budget as detailed in the Annual Report.

Section 4 The City Manager or the City Manager’s designee is authorized to make any necessary budgetary adjustments associated with the approved BIA budget for FY2022/23.

Section 5 The City Council confirms the levy and collection of assessments within the Sutter BIA for FY2022/23 in the amounts specified in the FY2022/23 Annual Report.

Section 6 The improvements and activities authorized for the Sutter BIA are stated in the Annual Report attached as Exhibit A.

Section 7 The Sutter BIA is located in the area shown in Exhibit B of this resolution.

Section 8 Exhibit A and B are part of this resolution.

Table of Contents:

Exhibit A: Annual Report
Exhibit B: BIA Map

Sini Makasini
City of Sacramento
Infrastructure Finance Department
915 I Street, 5th F
loor
Sacramento, CA 95814
Re: 2022-2023 Fiscal Year Budget – Sutter Business Improvement Area-SBIA Dear Sini,
On behalf of the Board of Directors of the Midtown Sacramento PBID Corporation dba Midtown Association, I have enclosed our 2022-2 023 fiscal year annual budget pursuant to the State of California Parking a nd Business Improvement Area law of 1989.

The total SBIA budget for FY 2022-2023 is $277,732.00.

Thank you for your continued support of Midtown, and the Sutter Business Improvement Area.

If you have questions or need additional information, I can be reached by phone at (916) 442-1500.

Sincerely,
Emily B
aime Michaels
Executive Director

1 Sutter Business Improvement Area Annual Report
Overview: The Sutter Business Improvement Area (SBIA ), also known as The Sutter District, is an assessment district to provide specific benefits to payers managed by the Midtown Association.

The SBIA was adopted by the Sacramento City Council on January 29, 2008 and collections began the first fiscal year, July 1, 2008 – June 30, 2009. This is the annual report. The Parking and Business Improvement Area Law of 1989, California Streets and Highways Code Section 36500 et seq. (the Law), authorizes cities to establish business improvement areas for the purpose of providing improvements and activities that benefit those businesses.

Location: The SBIA includes all restaurant bu sinesses with an occupancy of 49 customers or more located within the portion of Midtown Sacramento bounded by 27th Street, 29th Street, J Street, and P Street, as shown on the map attached as Exhibit A.

Services: The types of improvements and activities to be funded by the levy of assessments against restaurant businesses within the SBIA are additional security, maintenance and marketing programs to promote the Sutter District as an attractive destination for dining and projects, programs, and activities that benefit restaurant businesses located and operating within the boundaries of the district. The proposed improvements and activities shall be targeted at increasing restaurant business revenues.

Budget: The total SBIA annual budget is projected as $277,732 and actual collections may vary slightly based upon the open ing and closing of establishments, as well as businesses required to be closed based on regulatory agencies due to the COVID -19 pandemic. The annual assessment rate is 1.5 percent of gross food s ales revenue plus a fixed amount based on occupancy. Based on the benefit received, the assessment shall not be collected on: gross alcoholic beverage sales; gross catering or banquet sales; and gross retail sales (such as coffee mugs, t-shirts, etc.). The fixed assessment amount (based on occupancy) is in addition to the gross food sales assessment and is shown in the table below:

Occupancy Threshold Annual Occupancy
Assessment
49-89 customers $0
90-149 customers $996
150-200 customers $4,992
200+ $9,996
2 Governance: The Board of the Midtown Association has established a n SBIA ad visory committee made of assessed business owners. Membership inc ludes: Barwest, Blue Cue, Café Bernardo, Centro Cocina Mexicana, Harlow’s, INK, Paragary’s, The Red Rabbit, and T Bar & Fusion Café.

Programs & Financial Overview:

Lighting & Safety: The lighting and safety program focuses on safety services and amenities that make the SBIA businesses safer and more welcoming for visitors. Funds account for the addition of lighting along 28 th Street, as well as maintenance of existing lights. The program includes BLOC patrol police services on Friday and Saturday nights, and private security for SBIA district events.

Placemaking, Arts, & Events: The placemaking , arts, and events program focuses on attracting patrons to assessed businesses by funding family/neighborhood friendly programming in public spaces such as parks, streets, and parking lots. The program focuses on arts and annual signature events that drive restaurant sales including a Sunday concert series at Marshall Park. The program also features quarterly events such as Preview Tasting Menus and Progressive Dinners. The program also includes marketing and advertising costs, such as district marketing advertising, social media boosting, hiring a public relations professional to promote the events and earn media coverage for each event, and for each event to attract no less than 500 attendees. These funds are not used to enhance events or promotions that take place exclusively inside businesses. Program c osts can include special event insurance, street closure costs, entertainment fees, advertising, and placemaking projects such as refreshing district branding, banners and public art installations adjacent to assessed businesses. Assessment funds are not u sed to rebate businesses for their specific marketing efforts or event planning costs.

Advocacy & Administration: In order to provide the lighting and safety and placemaking, arts, and events services, the Midtown Association incurs various administrativ e costs, such as staffing, rent, advocacy, insurance, legal, and accounting fees. Advocacy programs will utilize dedicated staff time to provide unified attention, communication, and responsiveness throughout the SBIA on regulations and policies affecting assessed restaurant businesses.

Collections/Contingency/Reserve: In order to ensure effective provision of services, a contingency will be established to account for uncollected assessments or unanticipated program costs. The reserve fund may be spent on programs described in this Plan in any proportion deemed appropriate by the Midtown Association. This category includes the cost of City admin istrative fees, not to exceed $5 ,000 per year, for collection and disbursement of the assessment.

3 Specific Projects & Budget Overview:

Lighting and Safety projects include:
• BLOC patrols on Friday and Saturday evenings staffed by members of the Sacramento Police Department (SPD).
• Police costs for special events, including SPD staffing for events in the street or in the city parks, private security for events within private locations such as the B Street Theatre and State of CA Rangers for events at Sutter’s Fort state park.
• Ambient lighting installation that stretches along 28 th Street between J Street and O Street.

Placemaking, Arts & Events projects include:
• Midtown Halloween Festival & Pooch Parade, October 29, 2021 at Marshall Park.
• Sunday Concert Series at Marshal Park in partnership with Harlow’s. • Social Media management for The Sutter District accounts on Facebook, Instagram, and Twitter.
• Refresh design and branding of the Sutter District including new banners. • Continued support of the Farm to Fork Al Fresco program.

Advocacy and Administration projects included:
• A fairly allocated share of overhead expenses.

4 Exhibit A: Map

BIA
Resources
Beginning Reserves 150,000.00$
Other Revenues -$
Business Tax Collections/ County Billing 120,000.00$
Total Resources 270,000.00$
Expenses
Lighting & Safety
Lighting and Prevention 150,000.00$
City Police 14,800.00$
Total Lighting & Safety 164,800.00$
Placemaking Arts & Events
Events 25,000.00$
Pilot Projects 20,000.00$
Total Placemaking Arts & Events 45,000.00$
Advocacy & Administration
PR & Marketing 58,932.00$
Administration 9,000.00$
Total Advocacy & Administration 67,932.00$
Total Expenses 277,732.00$
Sutter Business Improvement Area Annual Budget
Fiscal Year 2022/23
BUSINESS IMPROVEMENT AREA FEES:

SUTTER BIA: Minimum Occupancy Assessment Fee: $83 Maximum Occupancy Assessment Fee: $833 Assessment (1.5% of total Prepared Food Sales)
Establishment Occupancy Monthly Charge
Greater than 200 $833
150-200 $416
90-149 $83
48-89 Zero
Less than 49 Not Assessed
ANNUAL FEES AS OF JULY 1, 2022

BUSINESS IMPROVEMENT AREA

ANNUAL REPORT CHECKLIST
FY
BIA NAME: CONTRACT #

Exhibit B

Sacramento City CouncilJune 14, 2022

Sacramento City Council
June 14, 2022