City of Sacramento
Summer @ City Hall
915 I Street, 1st Floor
Sacramento, CA 95814
www.cityofsacramento.org
File ID: 2022-01417 July 26, 2022 Discussion Item 1-5
Title: Vaccine Campaign Awareness
File ID: 2022-01417
Location: Citywide
Recommendation: Help widespread awareness and promote more friendly resources in the current vaccine campaign. Make the current vaccine campaign more targeted within each district to help the small communities that haven’t been vaccinated.
Contact: Kris Wimberly, Recreation Superintendent, (916) 808-6172, [email protected]; Rhonda Patterson, Program Supervisor, (916) 808- 6189, [email protected]; Maria Vides-Medal, Program Coordinator, (916) 808-6162, [email protected]; Department of Youth, Parks, & Community Enrichment
Presenter(s):
Link Crew Team Channel 8
Britney Nguyen-Bui, Inderkum High School, 11th Grade
Elias Delia, John F. Kennedy High School, 11th Grade
Jocelyn Palma, Leroy Greene Academy, 11th Grade
Kelly Yu, John F. Kennedy High School, 12th Grade
Malaika Mehmood, Natomas Pathway Pacific Prep High School, 12th Grade Meliea Nguyen, John F. Kennedy High School, 11th Grade
Newnarin Saetern, Hiram Johnson High School, 11th Grade Yathin Murdeo, Inderkum High School, 11th Grade
Maliq Powell, Link Crew Leader, Class of 2022 Hiram Johnson High School Jami Weatherson, S@CH Teacher (2nd year)
Attachments:
1-Description/Analysis
2-Vaccine Campaign Billboard
3-Statistical Data
1-Description/Analysis:
Issue Detail: With the pandemic reaching its third year, many people have begun slowly transitioning back into normal society with many wondering how to stay safe.
With the current vaccine campaign, many people in high socioeconomic communities have been able to utilize those resources from the city and receive their vaccines with confidence and knowledge. The main concern now lies in the people who are unvaccinated due to a lack of access to resources. This can be due to a lack of transportation, having no access to online resources, or even just a lack of basic knowledge about vaccines.
With many marginalized communities not being vaccinated, having campaigns that are separated district by district and centered around targeting marginalized members of the community are essential in helping raise the number of citizens getting vaccinated in Sacramento.
In the PSA we created we talked with many different professionals from the City of Sacramento, and a doctor from UC Davis Mind Institute who explained how and why marginalized groups are unvaccinated and what we as a community can do to help raise the number. We also created a small social media call to action that is centered around helping destroy misinformation about vaccines.
Policy Considerations: Not applicable.
Economic Impacts: Not applicable.
Environmental Considerations: Not applicable.
Sustainability: Not applicable.
Commission/Committee Action: Not applicable.
Rationale for Recommendation: Not applicable.
Financial Considerations: Not applicable.
Local Business Enterprise (LBE): Not applicable.
2-Billboard
3-Statistical Data