Staff Report - Resolution of Intention Fiscal Year (FY) 2023-24 Business Improvement Areas (BIA) Annual Report

City of Sacramento
City Council - 2PM Report
915 I Street Sacramento, CA 95814
www.cityofsacramento.org
File ID: 2023-00461 5/16/2023 Consent Item 3.

Resolution of Intention: Fiscal Year (FY) 2023/24 Business Improvement Areas (BIA) Annual Report
File ID: 2023-00461
Location: District 2, Represented by Councilmember Loloee; District 3, Represented by Councilmember Talamantes; District 4, Represented by Councilmember Valenzuela and Mayor Steinberg; District 5, Represented by Councilmember Maple; District 6, Represented by Vice Mayor Guerra and Mayor Steinberg
Recommendation: Adopt: 1) a Resolution approving the Del Paso Boulevard BIA Annual Report, noticing intent to levy assessments for FY2023/24, and setting the time and place of the Public Hearing for June 13, 2023; 2) a Resolution approving the Downtown Plaza BIA Annual Report, noticing intent to levy assessments for FY2023/24, and setting the time and place of the Public Hearing for June 13, 2023; 3) a Resolution approving the Franklin Boulevard BIA Annual Report, noticing intent to levy assessments for FY2023/24 , and setting
the time and place of the Public Hearing for June 13, 2023; 4) a Resolution approving the Old Sacramento BIA Annual Report, noticing intent to levy assessments for FY2023/24, and setting the time and place of the Public Hearing for June 13, 2023; 5) a Resolution approving the Stockton Boulevard BIA Annual Report, noticing intent to levy assessments for FY2023/24, and setting the time and place of the Public Hearing for June 13, 2023; and 6) a Resolution approving the Sutter BIA Annual Report, noticing intent to levy assessments for FY2023/24, and setting the time and place of the Public Hearing for June 13, 2023.

Contact: Susanne Tam, Development Project Manager, [email protected], (916) 808-7535; Sheri Smith, Special Districts Manager, [email protected] (916) 808-7204, Department of Finance.

Presenter: None
Attachments:
1-Description Analysis

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File ID: 2023-00461 5/16/2023 Consent Item 3.
2-Schedule of Proceedings
3-BIA Fee Schedule
4-Del Paso Blvd BIA Annual Report
5-Downtown Plaza BIA Annual Report
6-Franklin Blvd BIA Annual Report
7-Old Sacramento BIA Annual Report
8-Stockton Blvd BIA Annual Report
9-Sutter BIA Annual Report
10-Del Paso Blvd BIA Resolution
11-Downtown Plaza BIA Resolution
12-Franklin Blvd BIA Resolution
13-Old Sacramento BIA Resolution
14-Stockton Blvd BIA Resolution
15-Sutter BIA Resolution
Additional Description/Analysis
Issue Detail: Established under the authority of the Parking and Business Improvement Area Law of 1989 and City Code Chapters 3.96 through 3.112, the purpose of the Business Improvement Area (BIA) districts is to provide enhanced economic revitalization and physical maintenance services to specific business districts. The funding of these services and activities are provided by an assessment imposed on the individual businesses.

Annually, each BIA is required to submit an Annual Report (Report) for Council approval as a prerequisite to Council levying the annual assessment. The BIA Advisory Boards, which are appointed by Council and generally made up of business owners within the BIA districts, have prepared the required Reports for FY2023/24, detailing the proposed assessments and expenditure budgets. The BIA Fee Schedule provides a summary of the proposed assessments for each BIA and is attached to this staff report.

The individual Reports have been filed with the Infrastructure Finance Division of the Department of Finance and are attached to this staff report.

City staff recommends Council
approve the Del Paso Boulevard, Downtown Plaza, Franklin Boulevard, Old Sacramento, Stockton Boulevard, and Sutter BIA Reports.

Adoption of the six resolutions will approve the associated Report, set the time and place for the public hearing on the proposed assessment, and authorize the City Clerk to publish the resolutions in the City’s official newspaper pursuant to Streets and Highways Code section 36534(b).

Policy Considerations: The recommended actions will establish the budget for assessment

Page 2 of 4 ends

File ID: 2023-00461 5/16/2023 Consent Item 3.
expenditures, ensuring that funds collected for each BIA via business-based assessments are used for the intended purpose, which is to promote the economic revitalization and physical maintenance of the BIAs, in an effort to create jobs, attract new businesses, and prevent erosion of existing businesses.

Economic Impacts: None.

Environmental Considerations:

California Environmental Quality Act (CEQA): Under the CEQA Guidelines, the continuing administrative activities of Business Improvement Areas and creation of government funding mechanisms or other government fiscal activities which do not involve any commitment to any specific project which may result in a potentially significant physical impact on the environment do not constitute a project and are therefore exempt from review [14 Cal. Code Regs. § 15378(b)(2), (b)(4)].

Sustainability: Not applicable.

Commission/Committee Action: None.

Rationale for Recommendation: The actions in the recommended resolutions are required by the Parking and Business Improvement Area Law of 1989 and Sacramento City Code chapters 3.96 - 3.112.

Financial Considerations: The proposed expenditures are supported by fees assessed against each business within the BIA. Pursuant to the applicable City Code section for each BIA describing the charges imposed, an automatic annual increase to BIA fees is authorized to account for inflation (except within the Sutter BIA). The automatic increase is based on the most current Consumer Price Index (CPI) data for the San Francisco area. The “CPI - All Urban Consumers” for the San Francisco area for February 2023 is 5.30%. Accordingly, fees for Del Paso Boulevard, Downtown Plaza, Franklin Boulevard, Old Sacramento, and Stockton Boulevard BIAs will increase by 5.30% effective July 1, 2023, as shown in the attached BIA Fee Schedule. The Sutter BIA fees do not increase annually because City Code Chapter 3.106 does not provide an annual increase for inflation.

The City collects the BIA fees at the time the Business Operations Tax is paid. The fees are then forwarded to the respective BIA Advisory Board authorized by Council to conduct activities and services for the BIA. The proposed BIA expenditures are fully fee supported.

Collection costs are supported by the City.

Detailed budgets for services and programs are included in the Annual Report submitted by

Page 3 of 4 ends

File ID: 2023-00461 5/16/2023 Consent Item 3.
each of the Advisory Boards.

Local Business Enterprise (LBE): Not applicable.

Page 4 of 4 ends

Attachment 2

SCHEDULE OF PROCEEDINGS

BUSINESS IMPROVEMENT AREA
FY2023/24 SCHEDULE

May 16, 2023 City Council - Approve Annual Report and Resolution of Intention to Levy an Assessment for FY2023/24

June 2, 2023 Publish Resolution of Intention

June 13, 2023 City Council – Public Hearing

BUSINESS IMPROVEMENT AREA FEES
ANNUAL FEES AS OF JULY 1, 2023

Annual Report of
The Del Paso Boulevard Business Improvement Area
In accordance with the Streets and Highway Code, section 36530 April 14th, 2023

Page 1 ends

BIA NAME: AUTHORITY (CS&H Code Section) 36533(b)
36533(b)(2)
-Does the BIA name exactly match the previous year's BIA name? 36533(b) Specify fiscal year to which report applies 36533(b)(1)Any proposed changes in the boundaries 36533(b)X1) Any proposed changes in any benefit zones 36533(b)\(3)
36533(b)\(4)
BUSINESS IMPROVEMENT AREA ANNUAL REPORT CHECKLIST FY 2023/2024 36533(b)(4)
Del Paso Boulevard
-How does the overall budget compare to last year?
36533(b)\5)
Specify BIA name
36533(b)(5)
NOTES:
-Do the boundaries and benefit zones exactly match the previous year? (Check one) YES (lf not, describe change(s) in the NOTES Section) The imprOvements and activities for that fiscal year 36533(b)(6)

REQUIREMENT
-What is the greatest change (by percentage) between line items from last year to this year The method of levying the assessment in sufficient detail to allow each business owner to estimate the amount of the assessment to be levied against their business for that fiscal year -Are the improvements and activities in line with the Annual Report? (Check one) YES NoJ An estimate of the cost of providing the improvements and activities for that fiscal year CONTRACT # 2006-0951
-Does the Method and Basis match the Annual Report? -Is there a CPl increase for this year? -lf so: What is the rate? The basis of levying the assessment in sufficient detail to allow each business owner to estimate the amount of the assessment to be levied against their business for that fiscal year (Check one) HIGHER SAME
(Check one) YES NO
yes, What category(ies) -s the surplus identified for use in specific categories? The amount of any surplus revenues to be carried over from the previous fiscal year (Check one) YES (Check one) YES
-Are the contributions identified for use in a specific category?

PAGE FOUND
NO
The amount of any contributions to be made from sources other than assessments levied pursuant to this part NO
-Did an authorized representative of the nonprofit Board sign the report? -Does the report state the date the Board approved the Report/Budget? 2 2
5 LOWER
5 NO NO
The amount of any deficit revenues to be carried over from a previous fiscal year $0 $0
1 NO
(Check one) YES NOD
$0 (Check one) YES VNO (Check one) YESNO (Check one) YESNO BIA Other Total
Resources
Beginning Reserves -$ -$ -$
Membership Fees -$ -$ -$
Business Tax Collections 40,987.00$ -$ 40,987.00$
Total Resources 40,987.00$ -$ 40,987.00$
Expenses
Operating/Administrative Expenses
Admin/Operation, Social Media Manager 14,000.00$ -$ 14,000.00$ Line Item 2 -$ -$ -$
Line Item 3 -$ -$ -$
Line Item 4 -$ -$ -$
14,000.00$ -$ 14,000.00$
Advertising
Software/digital contect 2,000.00$ -$ 2,000.00$
Content Creation 3,500.00$ -$ 3,500.00$
Paid Ads and Banners 2,500.00$ -$ 2,500.00$
Email Marketing 900.00$ -$ 900.00$
8,900.00$ -$ 8,900.00$
Special Events
Boulevard Activation 7,550.00$ -$ 7,550.00$
Music On the Blvd 5,000.00$ -$ 5,000.00$
Event Sponsorship 5,537.00$ -$ 5,537.00$
-$ -$ -$
18,087.00$ -$ 18,087.00$
Total Expenses 40,987.00$ -$ 40,987.00$
Del Paso Blvd Business Improvement Area Annual Budget
Fiscal Year 2023/24

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EXHIBIT C

Page 3 ends

BUSINESS IMPROVEMENT AREA FEES:

DEL PASO BLVD BIA (E): Minimum: $32 Maximum: $742
Flat Amount Basis
E1 Retail Gross Receipts
$10,000 or
less: $32 -
more than $10,000: $32 + .0005 of amount over $10,000
E2 Non-Retail Flat Fee $32 -
Increment
ANNUAL FEES AS OF JULY 1, 2023
Exhibit B, Fees

Page 5 ends

Downtown Commons | 405 K Street, Suite 125 | Sacramento, CA 95814 | 916.273.8124

EXHIBIT A

April 14, 2023

City of Sacramento
915 I Street, 3rd Floor
Sacramento, CA 95814

Re: Annual Report
Downtown Plaza Merchants’ Association
In Accordance with the Streets and Highway Code Section 36530 Fiscal Year 2023/2024

No changes to the boundaries of the improvement district are proposed. Attached is a budget for use of projected income for fiscal year 2023/2024.

Primary expenditures are focused on community, special events, and marketing designed to drive traffic and sales to Downtown Commons restaurants and retail.

Due to a limited budget in the coming fiscal year, funds are focused on key traditional holiday and seasonal events and social media marketing.

The 2023/24 Budget was presented to the Board of Directors on March 22, 2023 and was approved unanimously.

Sincerely,

Susie Rodgers
Marketing Manager

BUSINESS IMPROVEMENT AREA FEES:

Downtown Plaza BIA (B): Minimum: $148 Maximum: $11,793
Flat Amount Basis
B1 Gross Receipts $10,000 or less: $148 -
mor
e than $10,000: $148 + .0008 of amount over $10,000
B4 Gross Payroll Flat fee $148 -
B2 Professional $148 + $50 per employee
B2 Brokers $148 + $50 per employee
B3 Hotel/Motel $148 + $1 per unit in excess of 4
B1 Commercial Rental Gross Receipts:
$10,000 or less: $148 -
more than $10,000: $148 + .0008 of amount over $10,000
ANNUAL FEES AS OF JULY 1, 2023
Increment
Exhibit B, BIA Fees
Fund FY24
Budget Projection Revenue
2209 Downtown Plaza BIA: Projection
Beginning Balance 0 0 0
Revenue 77,957 77,957 82,809
Interest
Distributions 77,957 77,957
Ending Balance 0 0
FY23
BIA Other Total
Resources
Beginning Reserves 14,752.67$ -$ 14,752.67$ Other Revenues -$ -$ -$
Business Tax Collections 82,809.00$ -$ 82,809.00$ Total Resources 97,561.67$ -$ 97,561.67$
Expenses
Operating/Administrative Expenses
Taxes & Tax Prep 800.00$ -$ 800.00$
Office Supplies/Postage 300.00$ -$ 300.00$ BIA Board/Member Meetings 1,600.00$ -$ 1,600.00$ 2,700.00$ -$ 2,700.00$
Advertising
Social Media Management 36,000.00$ -$ 36,000.00$ Social Photos/Reels 7,700.00$ -$ 7,700.00$ Rewards Loyalty App 1,000.00$ -$ 1,000.00$ Hotel Brochure 5,000.00$ -$ 5,000.00$
Public Relations & Media Outreach 3,000.00$ -$ 3,000.00$ 52,700.00$ -$ 52,700.00$
Special Events
DOCO Activations 9,500.00$ -$ 9,500.00$
Block Party 10,000.00$ -$ 10,000.00$
4th Street Market Lights 5,000.00$ -$ 5,000.00$ Ice Rink Sponsorship 12,500.00$ -$ 12,500.00$ 37,000.00$ -$ 37,000.00$
Total Expenses 92,400.00$ -$ 92,400.00$
Net Operating Income 5,161.67$ 5,161.67$
Downtown Plaza Business Improvement Area Annual Budget
Fiscal Year 2023 - 2024

5383 Franklin Boulevard, Suite C ▪ Sacramento, CA 95820 ▪ Ph: (916) 455 -2124 ▪ Fax: (916) 471-0355 April 24, 2023
Suzanne Tam
City of Sacramento
Public Improvement Finance
915 I Street, 5th Floor
Sacramento, CA 95814
RE: Franklin Boulevard BIA 2023-2024 Annual Report
Dear Ms. Tam:

Enclosed is the 2023-2024 Annual Report for The Franklin Blvd Business Association BIA as approved by the Board of Directors. Please note that the assessment rates will remain the same. If you have any questions regarding the report, please call me at 916-455-2124.

Sincerely,
Michael Bokan,
Executive Director

ANNUAL REPORT
Fiscal Year 2023-2024

PROPOSED

IMPROVEMENTS & ACTIVITIES
Program Management & Operations
Administer the day-to-day operations of the Association including financial management, membership support and inquiries, Board of Director support and assistance. We currently have two full-time staff to respond to inquiries and business/property owners’ needs. This includes, but is not limited to: answering phone calls and emails, distributing information, creating marketing documents and materials, and providing support for our members. Furthermore, outreach needs to be consistent and a database will be implemented for further development of outreach, services and assistance. We will assess needs and reassess current operations on an ongoing basis to be effective in supporting the business environment and their needs. For example, empty parcels or vacant units are a priority to fill. Gaining access to this information is imperative to promoting the district and increasing vitality of the corridor.

Clean Up, District Beautification & Security
Provide sidewalk and street cleaning services; graffiti, shopping cart and trash removal; and landscape maintenance in the public right-of-way on Franklin Boulevard for all commercial properties in the Property-Based Business Improvement District adjacent to Franklin Boulevard between Sutterville Road and 47th Avenue. Additionally, we have included a budget for security services in the district to help curb business theft and vandalism, and to ensure the boulevard remains safe for community members and patrons of our local businesses.

District Identity
Improve Franklin Boulevard’s streetscape, vacant properties, code enforcement, business signage and other public infrastructure. Market and promote the business district by revamping the branding of our district via the Association’s website, social media, newsletters and cultural events such as our Annual Membership Meeting & Luncheon and National Night Out. Continue working with our public and private partners to develop large-scale and culturally relevant mural projects in the business district on Franklin Boulevard. Additionally, we continue to build stronger relationships with our neighborhoods, community partners and law enforcement to garner support via community events and other activities.

As we build on a stronger sense of community, our district continues to host annual events to bolster our cultural identity that include Cinco De Mayo, Mexican Independence Day and the Back to the Boulevard Car Cruise, and National Night Out.
• May 5, 20 23: 5 de Mayo -- $1,000
• August 1, 2023: National Night Out -- $2,000
• September
2023: Back to the Blvd: Car Cruise & Mexican
Independance Day -- $5,000
• October 31, 2023: Trunk-or-Treat -- $500
• December 2023: La Posada -- $ 500
• Branding & new banners -- $5,000
Current endeavors to provide marketing and technical assistance are offered through our partnership with the Sacramento Hispanic Chamber and our Emprende program. Our members are looking to gain more expertise but access to capital and/or language barriers are prevalent, hence the need to expand on these services in other languages besides English. We are regularly updating our social media and website pages to better promote the businesses in the district and to leverage partnerships to provide business workshops, technical assistance and access to capital. Moreover, we are looking for ways to retain and grow businesses in the district as well as attract new businesses that provide jobs to the surrounding community.

Marketing, Business Workshops and Training

PROJECTED ANNUAL BUDGET
FISCAL YEAR 2023-2024
Board approved 4/26/23

REVENUES TOTAL PBID BIA
$339,301$274,975$64,326
$40,740$20,740$20,000
$288,216$205,134$83,083

EXPENSES
$134,200$84,200$50,000
$101,000$100,000$1,000
$30,000$10,000$20,000
$14,000$4,000$10,000
$2,880$2,709$171
$287,179$204,346$82,833
Beginning Balances (April 20, 2023)
Reserve Balances
Projected 2023-24 Assessments
Program Management & Operations
Clean Up & Beautification (Clean &
Safe)
District Identity
Marketing/Business Workshops and
Training
City & County Billing
Contingency
Total Projected Expenses
Projected Ending Balances (June
30, 2024) $250 $788 $1,038
$5,099$3,437$1,662
Revenues BIA
$64,326
$20,000
$83,083
Beginning Balances (as of April 20, 2023)
Contingency/Reserve
Projected Assessment
Total Budget
$167,409
Expenses
Delta % Description BIA
3%
Staff and
administrative
expenses; Association
insurance, office
related expenses,
rent, finanical
reporting and
accounting, and legal
expenses.
$50,000
5%
Sidewalk cleaning
services; graffiti,
shopping cart* and
trash removal*;
landscape
maintenance; and
street and District
beautification.
$1,000
2%
Marketing and
promotion of the
District, banners,
newsletter, branding,
publicity, special
events, and holiday
decorations, murals.
$20,000
Trainings and
workshops for District
businesses on social
media, marketing,
access to capital,
worker's
compensation, visual
merchandising, etc…
$10,000
0%
Cost to City and
County of Sacramento
to administer and
distribute BIA and
PBID funds to
District.
$171
0% $1,662
10%
Total Expenses $82,833
Ending Balance (Projected - June 30, 2024) $250
With reserves $20,250
District Identity
Marketing, Business Workshops
and Trainings
City/County Billing (5% fee)
Contingency (2%)
Franklin Blvd Business Association

PROJECTED ANNUAL BUDGET
Fiscal Year 2023.2024
Service/Project
Program Management and
Operations
Clean Up, Beautification &
Security Services
20hrs/wk
4 BUSINESS IMPROVEMENT AREA FEES:

FRANKLIN BLVD BIA (D): Minimum: $75 Maximum: $767
Flat Amount Basis
D1 Retail G ros s Receipts - .000535 of gross receipts
D2 Non-Retail Flat Fee $75 -
Increment
ANNUAL FEES AS OF JULY 1, 2023
Exhibit B
Franklin Blvd Business Association
Property-Based Business Improvement District (PBID) / Business Improvement Area (BIA) Finance Department

0.25 0.5
Miles
PBID and BIA Boundaries and Zoning
D Property-Based Business Improvement District (PBID) Boundary D Business Improvement Area (BIA) Boundary
c::1 City of Sacramento Boundary
......
:. •• •: Council District Boundary
......
:. •• •: Supervisorial District Boundary
Parcel Zoning
D Industrial
D Mixed Use
LJOffice
D Retail /Commercial
-Vacant
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5 Council District
6 County District
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2 (/
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24TH ST
14TH AVE

STOCKTON BLVD

BROADWAY
T ST

FRUITRIDGE RD
47TH AVE

FRANKLIN BLVD

FOLSOM BLVD
21ST AVE
W ST
65TH STREET EXPY
34TH ST
P ST
M

ARTIN LUTHER KING JR BLVD
59TH ST
65TH ST

ELDER CREEK RD
ALHAM

BRA BLVD
12TH AVE

SUTTERVILLE RD
24TH ST
99 80
99 50(/
·|}þ
)*+,-
·|}þ
24TH ST
14TH AVE

STOCKTON BLVD

BROADWAY
T ST

FRUITRIDGE RD
47TH AVE

FRANKLIN BLVD

FOLSOM BLVD
21ST AVE
W ST
65TH STREET EXPY
34TH ST
P ST
M

ARTIN LUTHER KING JR BLVD
59TH ST
65TH ST

ELDER CREEK RD
ALHAM

BRA BLVD
12TH AVE

SUTTERVILLE RD
24TH ST
99 80
99 50
.
0 3,900 7,8001,950
Feet
BMueller 06/05/15
Stockton Boulevard Business Improvement Area
BIA Boundary
City of Sacram
ento
County of Sacram
ento

BUSINESS IMPROVEMENT AREA

ANNUAL REPORT CHECKLIST
FY
BIA NAME: CONTRACT #

AUTHORITY
(CS&H Code Section) REQUIREMENT PAGE
FOUND
36533(b) Specify BIA name
-Does the BIA name exactly match the previous year’s BIA name? (Check one) YES NO 36533(b) Specify fiscal year to which report applies
36533(b)(1) Any proposed changes in the boundaries
36533(b)(1) Any proposed changes in any benefit zones
-Do the boundaries and benefit zones exactly match the previous year? (Check one) YES NO (If not, describe change(s) in the NOTES section)
36533(b)(2) The improvements and activities for that fiscal year -Are the improvements and activities in line with the Annual Report? (Check one) YES NO 36533(b)(3) An estimate of the cost of providing the improvements and activities for that fiscal year
- How does the overall budget compare to last year? (Check one) HIGHER SAME LOWER - What is the greatest change (by percentage) between line items from last year to this year _100%_____ 36533(b)(4)
The method of levying the assessment in sufficient detail to allow each business owner to estimate the amount of the assessment to be levied against their business for that fiscal year
36533(b)(4)
The basis of levying the assessment in sufficient detail to allow each business owner to estimate the amount of the assessment to be levied against their business for that fiscal year
(Check one) YES NO
(Check one) YES NO
-Does the Method and Basis match the Annual Report?
-Is there a CPI increase for this year?
-If so: What is the rate? _______
36533(b)(5) The amount of any surplus revenues to be carried over from the previous fiscal year
NO-Is the surplus identified for use in specific categories? (Check one) YES if yes, What category(ies) ___________________________________________ 36533(b)(5) The amount of any deficit revenues to be carried over from a previous fiscal year 36533(b)(6) The amount of any contributions to be made from sources other than assessments levied pursuant to this part
-Are the contributions identified for use in a specific category? (Check one) YES NO -Did an authorized representative of the nonprofit Board sign the report? (Check one) YES NO -Does the report state the date the Board approved the Report/Budget? (Check one) YES NO NOTES:
2023-2024

STOCKTON BLVD BIA
2023-24
N/A
N/A
PAGE 2
116,300
PAGE 5
PAGE 5
85,837
N/A
N/A
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
Prior budgeted amounts were not fully disbursed due to COVID restrictions (eg: directory).

5.3%
Susanne Tam
Development Project Manager
City of Sacramento
Finance Department
915 I Street, 5th Floor
Sacramento, CA 95814

Re: 2023-2024 Fiscal Year Budget – Sutter Business Improvement Area-SBIA

Dear Susanne,
On behalf of the Board of Directors of the Midtown Sacramento PBID Corporation dba Midtown Association, I have enclosed our 2023-2024 fiscal year annual budget pursuant to the State of California Parking and Business Improvement Area law of 1989.

The total SBIA budget for FY 2023-2024 is $236,952.00.

Thank you for your continued support of Midtown, and the Sutter Business Improvement Area. If you have questions or need additional information, I can be reached by phone at (916) 442-1500.

Sincerely,

Emily Baime Michaels
Executive Director

1 Sutter Business Improvement Area Annual Report
Overview: The Sutter Business Improvement Area (SBIA ), also known as Midtown Sutter , is an assessment district to provide specific benefits to payers managed by the Midtown Association.

The SBIA was adopted by the Sacramento City Council on January 29, 2008 and collections began the first fiscal year, July 1, 2008 – June 30, 2009. This is the annual report. The Parking and Business Improvement Area Law of 1989, California Streets and Highways Code Section 36500 et seq. (the Law), authorizes cities to establish business improvement areas for the purpose of providing improvements and activities that benefit those businesses.

Location: The SBIA includes all restaurant bu sinesses with an occupancy of 49 customers or more located within the portion of Midtown Sacramento bounded by 27th Street, 29th Street, J Street, and P Street, as shown on the map attached as Exhibit A.

Services: The types of improvements and activities to be funded by the levy of assessments against restaurant businesses within the SBIA are additional security, maintenance and marketing programs to promote Midtown Sutter as an attractive destination for dining and projects, programs, and activities that benefit restaurant businesses located and operating within the boundaries of the district. The proposed improvements and activities shall be targeted at increasing restaurant business revenues.

Budget: The total SBIA annual budget is projected as $236,952.00 and actual collections may vary slightly based upon the open ing and closing of establishments. The annual assessment rate is 1.5 percent of gross food sales revenue plus a fixed amount based on occupancy. Based on the benefit received, the assessment shall not be collected on: gross alcoholic beverage sales; gross catering or banquet sales; and gros s retail sales (such as coffee mugs, t -shirts, etc.). The fixed assessment amount (based on occupancy) is in addition to the gross food sales assessment and is shown in the table below:

Occupancy Threshold Annual Occupancy
Assessment
49-89 customers $0
90-149 customers $996
150-200 customers $4,992
200+ $9,996
2 Governance: The Board of the Midtown Association has established a n SBIA ad visory committee made of assessed business owners. Membership inc ludes: Barwest, Blue Cue, Café Bernardo, Centro Cocina Mexicana, Harlow’s, INK, Paragary’s, The Red Rabbit, and T Bar & Fusion Café.

Programs & Financial Overview:

Lighting & Safety: The lighting and safety program focuses on safety services and amenities that make the SBIA businesses safer and more welcoming for visitors. Funds account for the addition of lighting along 28 th Street, as well as maintenance of existing lights. The program includes BLOC patrol police services on Friday and Saturday nights, and private security for SBIA district events.

Placemaking, Arts, & Events: The placemaking, arts, and events program focuses on attracting patrons to assessed businesses by funding family/neighborhood friendly programming in public spaces such as parks, streets, and parking lots. The program focuses on arts and annual signature events that drive restaurant sales including the development of an outdoor entertainment space at Marshall Park. The program also features quarterly events such as Preview Tasting Menus and Progressive Dinners. The program also includes marketing and advertising costs, such as district marketing advertising, social media boosting, hiring a public relations professional to promote the events and earn media coverage for each event, and for each event to attract no less than 500 attendees. These funds are not used to enhance events or promotions that take place exclusively inside businesses. Program costs can include special event insurance, street closure costs, entertainment fees, advertising, and placemaking projects such as refreshing district branding, banners and public art installations adjacent to assessed businesses. Assessment funds are not used to rebate businesses for their specific marketing efforts or event planning costs.

Advocacy & Administration: In order to provide the lighting and safety and placemaking, arts, and events services, the Midtown Association incurs vario us administrative costs, such as staffing, rent, advocacy, insurance, legal, and accounting fees. Advocacy programs will utilize dedicated staff time to provide unified attention, communication, and responsiveness throughout the SBIA on regulations and pol icies affecting assessed restaurant businesses.

Collections/Contingency/Reserve: In order to ensure effective provision of services, a contingency will be established to account for uncollected assessments or unanticipated program costs. The reserve fund may be spent on programs described in this Plan in any proportion deemed appropriate by the M idtown Association. This category includes the cost of City admin istrative fees, not to exceed $5 ,000 per year, for collection and disbursement of the assessment.

3 Specific Projects & Budget Overview:

Lighting and Safety projects include:
• BLOC patrols on Friday and Saturday evenings staff ed by members of the Sacramento Police Department (SPD).
• Police costs for special events, including SPD staffing for events in the street or in the city parks, private security for events within private locations such as the B Street Theatre and State of CA Rangers for events at Sutter’s Fort state park.
• Ambient lighting installation that stretches along 28 th Street between J Street and O Street.

Placemaking, Arts & Events projects include:
• Midtown Halloween Festival & Pooch Parade, October 28, 2023, at Marshall Park.
• Sunday Concert Series at Marshal Park in partnership with Harlow’s. • Social Media management for Midtown Sutter accounts on Facebook, Instagram, and Twitter.
• Refresh design and branding of Midtown Sutter including new banners. • Continued support of the Farm to Fork Al Fresco program. • Sponsorship for participation of District members in the Farm-to-Fort event on October 20, 2023.

Advocacy and Administration projects included:
• A fairly allocated share of overhead expenses.

4 Exhibit A: Map

Sutter Business Improvement Area Annual Budget
Fiscal Year 2023/24

BIA
Resources

Beginning Reserves $ 95,000.00
Other Revenues $ -
Business Tax Collections/ County Billing $136,000.00

Total Resources $231,000.00

Expenses
Maintenance, Lighting & Safety
Maintenance & Streetscape $ 4,056.00
Lighting and Prevention $ 95,000.00
City Police $ 14,888.00
Total Lighting & Safety $113,944.00

Placemaking Arts & Events
Pilot Projects $ 83,376.00
Total Placemaking Arts & Events $ 83,376.00

Advocacy & Administration
PR & Marketing $ 30,632.00
Administration $ 9,000.00
Total Advocacy & Administration $ 39,632.00

Total Expenses $236,952.00

SUTTER BIA: Minimum Occupancy Assessment Fee: $83 Maximum Occupancy Assessment Fee: $833 Assessment (1.5% of total Prepared Food Sales)

Establishment Occupancy
Greater than 200
150-200
90-149
48-89
Less than 49
Monthly Charge
$833
$416
$83
Zero
Not Assessed

BUSINESS IMPROVEMENT AREA FEES:

ANNUAL FEES AS OF April 7, 2023

RESOLUTION NO.

Adopted by the Sacramento City Council

APPROVING THE ANNUAL REPORT FOR THE DEL PASO BOULEVARD

BUSINESS IMPROVEMENT AREA, DECLARING INTENTION TO LEVY AN ASSESSMENT FOR FISCAL YEAR 2023/24, AND SETTING A

PUBLIC HEARING

BACKGROUND
A. The Del Paso Boulevard Business Improvement Area (BIA) is established under Chapter 3.108 of the City Code for the purposes described therein and is subject to the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code § 36500 et seq.).

B. The advisory board for the BIA has submitted an Annual Report pursuant to Streets and Highways Code section 36533 for City Council approval. The Annual Report is attached to the staff report associated with this resolution and is on file with the Infrastructure Finance Division of the Department of Finance. The City Council may approve the Annual Report as filed or may modify the Annual Report as authorized by the Streets and Highways Code. After approval of the Annual Report, the City Council adopts a resolution of intention as specified in Streets and Highways Code section 36534 to levy the annual assessment for the applicable fiscal year (FY) and sets a public hearing.

C. The BIA’s improvements and activities authorized for FY2023/24 are summarized below and described in detail in the Annual Report and are intended to provide improvements and activities that benefit the businesses within the BIA. All services, cost to provide services, and method of assessment are as defined within the Annual Report.

D. Staff has reviewed the FY2023/24 assessment budget, estimated at $40,987, and finds the budget to be adequate and reasonable for the authorized purposes of the BIA.

BASED ON THE FACTS SET FORTH IN THE BACKGROUND, THE CITY COUNCIL RESOLVES AS FOLLOWS:

Section 1 The City Council finds and determines that the background statements A through D are true and correct.

Section 2 The City Council approves the proposed FY2023/24 Del Paso Boulevard BIA Annual Report.

Section 4 The City Manager or the City Manager’s designee is authorized to make any necessary budgetary adjustments associated with the approved BIA budget for FY2023/24.

Section 5 The City Council declares its intention to levy and collect the assessments within the BIA for FY2023/24. The proposed assessments to be levied on businesses for FY2023/24 are specified in the Annual Report.

Section 6 The proposed improvements and activities authorized for the Del Paso Boulevard BIA in FY 2023/24 generally involve promotion of the businesses through operating/administrative services, advertising, and special events. A full and detailed description of the improvements and activities can be found in the Annual Report.

Section 7 The Del Paso Boulevard BIA is located in the area as specified in the attached Exhibit A and in the Annual Report.

Section 8 The time and place for the public hearing on the proposed levy and collection of assessment is set for June 13, 2023, at 5:00 p.m. The public hearing is scheduled to be conducted in-person at the City Council Chambers, New City Hall, 915 I Street (first floor), Sacramento, California and simultaneously by Zoom teleconferencing. The City Council may continue the public hearing from time to time.

Section 9 The City Clerk is directed to give notice of the time and place of the public hearing by causing the resolution of intention to be published in the City’s official newspaper. The publication shall be made in accordance with Streets and Highways Code section 36534(b) and shall be completed at least seven days prior to the date set for the public hearing.

Section 10 At the public hearing, the City Council will consider all objections or protests to the proposed assessment, and any interested person will be permitted to present written or oral testimony. The form and manner of protests must comply with Streets and Highways Code sections 36524 and 36525.

Table of Contents:

Exhibit A: Map of Del Paso Boulevard BIA

RESOLUTION NO.

Adopted by the Sacramento City Council

APPROVING THE ANNUAL REPORT FOR THE DOWNTOWN PLAZA BUSINESS

IMPROVEMENT AREA, DECLARING INTENTION TO LEVY AN ASSESSMENT FOR FISCAL YEAR 2023/24, AND SETTING A

PUBLIC HEARING

BACKGROUND
A. The Downtown Plaza Business Improvement Area (BIA) is established under Chapter 3.104 of the City Code for the purposes described therein and is subject to the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code § 36500 et seq.).

C. The BIA’s improvements and activities authorized for FY2023/24 are summarized below and are described in detail in the Annual Report and are intended to provide improvements and activities that benefit the businesses within the BIA. All services, cost to provide services, and method of assessment are as defined within the Annual Report.

D. Staff has reviewed the FY2023/24 assessment budget, estimated at $82,809, and finds the budget to be adequate and reasonable for the authorized purposes of the BIA.

BASED ON THE FACTS SET FORTH IN THE BACKGROUND, THE CITY COUNCIL RESOLVES AS FOLLOWS:

Section 1 The City Council finds and determines that the background statements A through D are true and correct.

Section 2 The City Council approves the proposed FY2023/24 Downtown Plaza BIA Annual Report.

Section 4 The City Manager or the City Manager’s designee is authorized to make any necessary budgetary adjustments associated with the approved BIA budget for FY2023/24.

Section 6 The proposed improvements and activities authorized for the Downtown Plaza BIA in FY 2023/24 generally involve promotion of the businesses through special events and advertising. A full and detailed description of the improvements and activities can be found in the Annual Report.

Section 7 The Downtown Plaza BIA is located in the area as specified in the attached Exhibit A and in the Annual Report.

Table of Contents:

Exhibit A: Map of Downtown Plaza BIA

RESOLUTION NO.

Adopted by the Sacramento City Council

APPROVING THE ANNUAL REPORT FOR THE FRANKLIN BOULEVARD

BUSINESS IMPROVEMENT AREA, DECLARING INTENTION TO LEVY AN ASSESSMENT FOR FISCAL YEAR 2023/24, AND SETTING A

PUBLIC HEARING

BACKGROUND
A. The Franklin Boulevard Business Improvement Area (BIA) is established under Chapter 3.100 of the City Code for the purposes described therein and is subject to the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code § 36500 et seq.).

C. The BIA’s improvements and activities authorized for FY2023/24 are summarized below and are described in the Annual Report and are intended to provide improvements and activities that benefit the businesses within the BIA. All services, cost to provide services, and method of assessment are as defined within the Annual Report.

D. Staff has reviewed the FY2023/24 assessment budget, estimated at $83,083, and finds the budget to be adequate and reasonable for the authorized purposes of the BIA.

BASED ON THE FACTS SET FORTH IN THE BACKGROUND, THE CITY COUNCIL RESOLVES AS FOLLOWS:

Section 1 The City Council finds and determines that the background statements A through D are true and correct.

Section 2 The City Council approves the proposed FY2023/24 Franklin Boulevard BIA Annual Report.

Section 4 The City Manager or the City Manager’s designee is authorized to make any necessary budgetary adjustments associated with the approved BIA budget for FY2023/24.

Section 6 The proposed improvements and activities authorized for the Franklin Boulevard BIA in FY 2023/24 generally involve promotion of the businesses through beautification, marketing, and business training. A full and detailed description of the improvements and activities can be found in the Annual Report.

Section 7 The Franklin Boulevard BIA is located in the area as specified in the attached Exhibit A and in the Annual Report
Section 8 The time and place for the public hearing on the proposed levy and collection of assessment is set for June 13, 2023, at 5:00 p.m. The public hearing is scheduled to be conducted in-person at the City Council Chambers, New City Hall, 915 I Street (first floor), Sacramento, California and simultaneously by Zoom teleconferencing. The City Council may continue the public hearing from time to time.

Table of Contents:

Exhibit A: Map of Franklin Boulevard BIA

RESOLUTION NO.

Adopted by the Sacramento City Council

APPROVING THE ANNUAL REPORT FOR THE OLD SACRAMENTO BUSINESS

IMPROVEMENT AREA, DECLARING INTENTION TO LEVY AN ASSESSMENT FOR FISCAL YEAR 2023/24, AND SETTING A

PUBLIC HEARING

BACKGROUND
A. The Old Sacramento Business Improvement Area (BIA) is established under Chapter 3.96 of the City Code for the purposes described therein and is subject to the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code § 36500 et seq.).

D. Staff has reviewed the FY2023/24 assessment budget, estimated at $153,000, and finds the budget to be adequate and reasonable for the authorized purposes of the BIA.

BASED ON THE FACTS SET FORTH IN THE BACKGROUND, THE CITY COUNCIL RESOLVES AS FOLLOWS:

Section 1 The City Council finds and determines that the background statements A through D are true and correct.

Section 2 The City Council approves the proposed FY2023/24 Old Sacramento BIA Annual Report.

Section 4 The City Manager or the City Manager’s designee is authorized to make any necessary budgetary adjustments associated with the approved BIA budget for FY2023/24.

Section 6 The proposed improvements and activities authorized for the Old Sacramento BIA in FY 2023/24 generally involve promotion of the businesses through marketing and special events. A full and detailed description of the improvements and activities can be found in the Annual Report.

Section 7 The Old Sacramento BIA is located in the area as specified in the attached Exhibit A and in the Annual Report.

Table of Contents:

Exhibit A: Map of Old Sacramento BIA

RESOLUTION NO.

Adopted by the Sacramento City Council

APPROVING THE ANNUAL REPORT FOR THE STOCKTON BOULEVARD

BUSINESS IMPROVEMENT AREA, DECLARING INTENTION TO LEVY AN ASSESSMENT FOR FISCAL YEAR 2023/24, AND SETTING A

PUBLIC HEARING

BACKGROUND
A. The Stockton Boulevard Business Improvement Area (BIA) is established under Chapter 3.112 of the City Code for the purposes described therein and is subject to the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code § 36500 et seq.).

D. Staff has reviewed the FY2023/24 assessment budget, estimated at $150,973, and finds the budget to be adequate and reasonable for the authorized purposes of the BIA.

BASED ON THE FACTS SET FORTH IN THE BACKGROUND, THE CITY COUNCIL RESOLVES AS FOLLOWS:

Section 1 The City Council finds and determines that the background statements A through D are true and correct.

Section 2 The City Council approves the proposed FY2023/24 Stockton Boulevard BIA Annual Report.

Section 4 The City Manager or the City Manager’s designee is authorized to make any necessary budgetary adjustments associated with the approved BIA budget for FY2023/24.

Section 6 The proposed improvements and activities authorized for the Stockton Boulevard BIA in FY 2023/24 generally involve promotion of the businesses through advocacy, economic development and provision of additional security. A full and detailed description of the improvements and activities can be found in the Annual Report.

Section 7 The Stockton Boulevard BIA is located in the area as specified in the attached Exhibit A and in the Annual Report.

Table of Contents:

Exhibit A: Map of Stockton Boulevard BIA

RESOLUTION NO.

Adopted by the Sacramento City Council

APPROVING THE ANNUAL REPORT FOR THE SUTTER BUSINESS

IMPROVEMENT AREA, DECLARING INTENTION TO LEVY AN ASSESSMENT FOR FISCAL YEAR 2023/24, AND SETTING A

PUBLIC HEARING

BACKGROUND
A. The Sutter Business Improvement Area (BIA) is established under Chapter 3.106 of the City Code for the purposes described therein and is subject to the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code § 36500 et seq.).

D. Staff has reviewed the FY2023/24 assessment budget, estimated at $236,952, and finds the budget to be adequate and reasonable for the authorized purposes of the BIA.

BASED ON THE FACTS SET FORTH IN THE BACKGROUND, THE CITY COUNCIL RESOLVES AS FOLLOWS:

Section 1 The City Council finds and determines that the background statements A through D are true and correct.

Section 2 The City Council approves the proposed FY2023/24 Sutter BIA Annual Report.

Section 4 The City Manager or the City Manager’s designee is authorized to make any necessary budgetary adjustments associated with the approved BIA budget for FY2023/24.

Section 6 The proposed improvements and activities authorized for the Sutter BIA in FY 2023/24 generally involve promotion of the businesses through lighting, maintenance, special events, and marketing. A full and detailed description of the improvements and activities can be found in the Annual Report.

Section 7 The Sutter BIA is located in the area as specified in the attached Exhibit A and in the Annual Report.

Table of Contents:

Exhibit A: Map of Sutter BIA

Sacramento City CouncilMay 16, 2023

Sacramento City Council
May 16, 2023