CITY OF SALINAS
STRATEGIC PLAN
2022-2025
City Leadership
Mayor Kimbley Craig
Carla González
Councilmember District 1
T ony Barrera
Councilmember District 2
The City of Salinas’ Strategic Plan represents the vision of the Mayor and City Council.
This document serves as a roadmap to align policies, projects and initiatives with this vision. The Strategic Plan outlines measurable goals and strategies designed to guide decision-making processes in the City. These goals and strategies are built on the shared values identified by the Council.
VISION
Steve McShane
Councilmember District 3
Orlando Osornio
Councilmember District 4
Christie Cromeenes
Councilmember District 5
Anthony Rocha
Councilmember District 6
Steven S. Carrigan
City Manager
Christopher A. Callihan
City Attorney
Salinas is a community that is recognized for its leadership by living its values.
Salinas is family-friendly, fiscally sound, respectful of all residents and committed to a quality of life that affords all residents housing, jobs and safety.
Equity and
Inclusion
Fiscal
Responsibility
Integrity
Service
Responsiveness
SHARED V ALUES
Strategies for the
next three years:
Economic
Development
Sustain, encourage, and develop a diverse and
thriving economy that benefits all Salinas residents
and businesses and that contributes to the
community’s economic health.
Implement the Alisal Vibrancy Plan
Develop an Agriculture T echnology plan, engaging
community to manage impacts to housing, community,
and jobs
Partner with the school districts, community and local
colleges, workforce development board, and other
key partners to ensure training for farm workers to
compete for agriculture technology jobs
Support and engage small, large, and entrepreneurial
business
Support implementation of the Arts ordinance
Create and maintain attractive gateways at City
entry points
Promote Salinas as a desired destination for business
Develop mural program to combat graffiti
(moved from infrastructure)
STRA TEGIC GOALS AND STRA TEGIES
Strategies for the
next three years:
Housing/
Affordable
Housing
Pursue housing options for residents of all
income levels, including the unsheltered, that
is safe and secure.
Pursue housing development opportunities that align
with the City’s adopted specific plans
Preserve affordable housing
Evaluate updates to the inclusionary housing ordinance
Partner with public and nonprofit agencies to offer
housing to the unsheltered
Examine the Rent Stabilization Plan
Implement the Accessory Dwelling Unit (ADU) plan
Explore options for Tiny Homes communities
Identify opportunities for workforce and farm worker
housing
Increase funding to programs to allow seniors to
live independently
Encourage transit-oriented housing development
Strategies for the
next three years:
Infrastructure and
Environmental
Sustainability
Invest in and maintain green infrastructure
that creates a vibrant City and generates
community pride and improves climate
resiliency.
Improve the condition of local streets
Invest in a sidewalk repair program
Beautify the city with regular AMOR Salinas
clean-ups that engage residents
Improve city facilities, including lighting
Improve the urban canopy
Explore opportunities for electrification
Adopt a Climate Action Plan
Employ modern techniques to build climate
resiliency
Strategies for the
next three years:
Public Safety Continue to improve community safety by engaging residents and using a broad range of proactive
approaches that emphasize community connection
and prevention programs.
Emphasize community policing strategies and crime
prevention through regular interaction with residents
and business owners
Engage neighborhoods
Invest in prevention and intervention programs
Enhance the abandoned vehicle abatement program
Consider environmental design factors for improved
public safety
Invest in recreational programs and public facilities
Evaluate staffing levels of public safety personnel
(police and fire)
Hire locally for public safety positions (police and fire) Maintain effective code enforcement practices
Strategies for the
next three years:
Y outh and
Seniors
Provide opportunities for healthy development
and social connections through recreational
facilities, programs and activities.
Ensure diverse opportunities for youth and senior
recreational and supportive programs
Strengthen the relationships with local school districts and work to develop joint-use facility agreements
Expand the City’s volunteer program
Improve and develop youth and senior facilities
Establish a youth commission
Evaluate possibility of building a community/multi-use
facility
Strategies for the
next three years:
Effective and
Culturally
Responsive
Government
Provide effective and culturally-responsive
government programs and services in a
professional, customer-oriented manner that
ensures equitable solutions to community
challenges.
Begin the General Plan Update
Establish an Equity Plan
Address staffing capacity and succession planning concerns Apply data-driven management to decision-making
Evaluate technology gaps
Hire locally for city positions
Invest in training and development opportunities to build skills and capacity
Establish Council norms
Provide Diversity, Equity and Inclusion (DEI) training for policy-makers
Support effective governance for City commissions
Improve employee wellness, recruitment and retention