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AMOR Salinas Scope March 2022 - May 2022 (1).pdf

Salinas City Council
March 22, 2022

Document
AMOR Salinas Scope March 2022 - May 2022 (1).pdf
Meeting
March 22, 2022
Body
Salinas City Council
Original file
24 KB
Text extracted from the city's file for reading and search. Open the original on legistar2.granicus.com. That file is the official record.

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AMOR S'lin's Scope M'rch 2022 - M'y 2022
S'lin's Movie The'ter Medi' Pl'cement:

TMD is to submit produced 30-second video to Screen Vision Medi=.

TMD is to coordin=te =nd communic=te =ir d=tes, r=tes, =nd other f=ctors with vendor =t M=y= Cinem=s- S=lin=s.

MST Bus Ad:

TMD is to design = l=rge form=t side-bus =d [King size - 30” x 144”] TMD is to produce l=rge-form=t Chrorpl=st sign
TMD is to work with MST vendor to inst=ll sign
TMD is to coordin=te =nd communic=te run d=tes =nd r=te with MST vendor
Medi' Pl'cement:

TMD is to communic=te with loc=l medi= outlets to find opportunities to showc=se produced PSA
TMD is to select most f=vor=ble times =nd progr=ms to get best consumer frequency
TMD is to provide downlo=d link to medi= =nd communic=te tr=ffic instructions
Soci'l Medi' Highlight Videos:

TMD is to edit previously c=ptured foot=ge to cre=te six 1-minute highlight reels
TMD is to provide videos in desired form=t - Vimeo downlo=d link, dropbox link, .mp4 files.

Estim'ted Costs:

Medi= pl=cement: $7,200
Project m=n=gement: $300
MST inst=ll=tion: $300
TOTAL - $7,800
Attachment D

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