SUBA FY 2020-2021
Annual Report :
Accomplishments
HIGHLIGHTS
SUBA held 2 grand openings this past Fiscal Year
SUBA offered 25 Webinars to 164 businesses
SUBA promoted through social Media A total of 248 businesses and our SUBA area.
SUBA assisted 201businesses with PPP, EIDL loans, other small business loans/grants and EDD claims.
SUBA handed out 52 Christmas Trees to the Community that were donated by Lowe’s to SUBA SUBA processed 30 TULP’s for our small businesses
SUBA sent out 32 newsletters for a total of 8,032 for the year SUBA FY 2021-2022 Annual Report : Challenges
SUBA 's primary challenge continues to be accomplishing a demanding planned work plan with limited staff and scarce and declining financial resources, and a challenging sustainable finance model to be able to meet the demand.
Equally as big of a challenge has been COVID-19 that really used up most of our staff resources and took away the ability to have many face-to-face workshops for our businesses. Collection of assessments by SUBA directly was time consuming and many businesses simply did not pay. • 518 businesses billed ($110,442)
• SUBA Collected $49,550
• 286 businesses ($60,892) was not collected
nor were they sent to collections 55.2%
Low collection
rate of
assessments
SUBA FY 2021-2022 Annual Report :
Goals 2022-2023
Marketing and
Promotions
Goal 1A- Provide Social Media
Marketing for 300 SUBA businesses
throughout the 22/23 Fiscal Year
Goal 2A- Provide 30 Social Media
Posts Marketing the SUBA area
throughout the 22/23Fiscal Year
Goal 3A- Provide 6 Interviews on the
Televsion/Radio regarding promoting
the SUBA area and/or services SUBA
provides its members for 22/23 Fiscal
Year
Goal 4A- Provide 6 Ribbon Cutting
Ceremonies for SUBA businesses for
22/23 Fiscal Year.
Business Resources
Goal 1B- Provide 24
classes/webinars for SUBA members
on Business Development for 22/23
Fiscal Year.
Goal 2B- Provide 8
workshops/webinars regarding business
related topics such as: Exit Strategy for
Business Owners, Retirement Plans for
Business Owners, How to Complete
Your PPP Forgiveness Application,
Social Media Marketing, How to Start an
Online Store, Holiday Shopping, Taxes
for Businesses etc. for 22/23 Fiscal
Year.
Goal 3B- Provide 150 one-on-one
meetings with SUBA members in
22/23 Fiscal Year.
Safety
Goal 1C- Provide 4 Public Safety
Meetings throughout the SUBA BIA for
22/23 Fiscal Year .
Goal 2C- Coordinate and Develop a
Safety Plan for our BIA in coordination
with our businesses and the Salinas
Police Department for 22/23 Fiscal
Year.
Goal 3C- Monitor and Contact City,
County and State agencies regarding
Health, Safety and Sanitary Issues in
the SUBA BIA for 22/23 Fiscal Year.
Beautification &
Cleaning
Goal 1D- Create a SUBA
Beautification and Art Project Plan
for the SUBA BIA for 22/223Fiscal
Year.
Goal 2D- Schedule and Implement
6 Cleanups throughout the SUBA
BIA for 22/23 Fiscal Year.
SUBA FY 2021-2022 Annual Report Summary:
Budget 2021-2022
SUBA FY 2021-2022 Annual Report Summary:
Proposed Budget 2022-2023
Requested City Council Action
Adopt a Resolution approving the FY 2021/22
Salinas United Business Association’s Annual
Report, as required for the Salinas United Business
Association Business Improvement Area.
Adopt a Resolution of Intention to levy and collect
an annual assessment in the Salinas United
Business Association Business Improvement Area
for FY 2022/23; and set a public meeting for
September 13, 2022 to consider the levy.
The last request that would greatly assist SUBA
would be to consider bringing the collections back
to the City of Salinas as this past year was the least
we have received in collecting assessments. Only
a total of $49,550 or 45% was collected