RESOLUTION NO. (N.C.S.)
RESOLUTION APPROVING AN AGREEMENT WITH THE SALINAS VALLEY TOURISM AND VISITORS BUREAU FOR THE OPERATION OF A CALIFORNIA WELCOME CENTER WHEREAS, the Monterey County Convention and Visitors Bureau (MCCVB) manages a Tourism Improvement District (TID) that includes the City of Salinas; and WHEREAS, through this TID, the City of Salinas receives $0.50 per occupied room-night within the City of Salinas to spend with the stipulation that it be used to increase room-night stays within the City (Assessment); and WHEREAS, the Salinas Valley Tourism and Visitors Bureau (SVTVB) operates a California Welcome Center in Salinas; and WHEREAS, previous research has documented that the inclusion of a California Welcome Center in a community has a positive impact on local room-night stays; and WHEREAS, SVTVB has provided the City with information demonstrating that marketing and promotional activities typically conducted by Welcome Centers have the effect of increasing local overnight stays; and WHEREAS, the City and SVTVB desire to enter into an agreement to provide for the City’s contribution of Assessment toward Welcome Center operations as a means of further promoting overnight stays at lodging facilities within the City of Salinas; and WHEREAS, the total amount of compensation to SVTVB shall not exceed the amount of Assessment actually collected, minus one percent (1%) to cover the City’s administrative costs; and WHEREAS, the City of Salinas has determined that the proposed action is not a project as defined by the California Environmental Quality Act (CEQA) (CEQA Guidelines Section 15378) because the Agreement and use of TID assessment does not cause a direct or foreseeable indirect physical change on or in the environment. Any subsequent discretionary projects resulting from this action will be assessed for CEQA applicability.
NOW, THEREFORE, BE IT RESOLVED that the Salinas City Council hereby approves the attached Agreement with the SVTVB and authorizes the City Manager to execute said Agreement.
PASSED AND APPROVED this 23rd day of August, 2022, by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
APPROVED:
________________________
Kimbley Craig, Mayor
ATTEST:
_________________________
Patricia M. Barajas, City Clerk
Attached:
Exhibit A – Proposed Agreement
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