DATE: JANUARY 10, 2023
DEPARTMENT: PUBLIC WORKS
FROM: DAVID JACOBS, DIRECTOR
BY: HEIDI NIGGEMEYER, NPDES PROGRAM MANAGER
TITLE: PROFESSIONAL SERVICES AGREEMENT BETWEEN THE CITY OF SALINAS AND CALIFORNIA PUBLIC RELATIONS & ADVOCACY FOR STREET SWEEPING “NO PARKING” SIGNAGE COMMUNITY OUTREACH RECOMMENDED MOTION:
A motion to approve a Resolution approving a Professional Services Agreement in the amount not to exceed $100,000 between the City of Salinas and California Public Relations & Advocacy for Community Outreach for the No Parking/Street Sweeping signage program.
RECOMMENDATION:
It is recommended that the City Council approve a resolution approving a Professional Services Agreement in an amount not to exceed $100,000 between the City of Salinas and California Public Relations & Advocacy for Community Outreach for the No Parking/Street Sweeping signage program.
BACKGROUND:
The City of Salinas’ street sweeping program is an essential ground control strategy to recover pollutants from roads and rights-of-way before they can enter the storm drain system. Salinas has over 700 road miles that require sweeping. In order to increase the effectiveness of the City’s street sweeping program, the City’s current NPDES permit requires the City implement a “No Parking” street sweeping signage program throughout the City on all high and medium priority streets. A “No Parking” mandate is the most important action taken to dramatically increase the street-dirt removal performance of sweepers. The City recognizes that a significant increase in the amount of debris removed from the streets by sweeping will translate to much greater removal of pollutants that would otherwise be transported by urban runoff to our local creeks and rivers.
Per the City/s NPDES permit, the City has already categorized the City’s streets as high, medium, and low priority according to historical debris accumulation rates, street pavement condition indices (PCIs), frequency of sweeping, type of sweeper used, and sweeper access to the curb. To achieve the greatest pollutant load reduction with the limited resources available, the City intends to restrict parking in the high priority streets first. In order to facilitate better implementation of the ”No Parking” street sweeping signage program, the City needs to perform, community education, outreach, and engagement to ensure the community is informed of the upcoming implementation of this program and the benefits to water quality this program provides. Parking has always been a sensitive issue in Salinas; the Consultant chosen has indicated experience in addressing difficult engagement topics such as this.
Implementation of a Community Education and Outreach program addressing “No Parking” street sweeping signage will include the following:
Coordination with City staff and community organizations on a public engagement program Creating a bilingual community engagement strategy
Developing bilingual materials to post outreach information on radio, website, and social media regarding the water quality benefits of have the “No Parking” street sweeping signage program Developing bilingual workshops/community meetings held in each of the City Council Districts to inform the community of the proposed program and its benefits to water quality Creating a summary report of the engagement process and stakeholders reached Developing a set of recommendations and action items for inclusion in the “roll out” of the street sweeping signage program A request for proposals (RFP) for interested firms was advertised on August 12, 2022 on “PlanetBids” website for the community outreach and engagement program as described above. One submittal was received from California Public Relations & Advocacy. Their proposed cost for these efforts is $100,000.
CEQA CONSIDERATION:
Not a Project. The City of Salinas has determined that the proposed action is not a project as defined by the California Environmental Quality Act (CEQA) (CEQA Guidelines Section 15378). In addition, CEQA Guidelines Section 15061 includes the general rule that CEQA applies only to activities which have the potential for causing a significant effect on the environment. Where it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment, the activity is not subject to CEQA. Because the proposed action and this matter have no potential to cause any effect on the environment, or because it falls within a category of activities excluded as projects pursuant to CEQA Guidelines section 15378, this matter is not a project. Because the matter does not cause a direct or foreseeable indirect physical change on or in the environment, this matter is not a project. Any subsequent discretionary projects resulting from this action will be assessed for CEQA applicability.
STRATEGIC PLAN INITIATIVE:
The proposed project and agreement meet the City Council’s Strategic Plan Initiatives of Infrastructure and Environmental Sustainability (improving the appearance of local streets) and Public Safety (engaging neighborhoods and enhancing the abandoned vehicle abatement program).
DEPARTMENTAL COORDINATION:
This project relies on coordination between the Public Works Dept (NPDES Division) and the Community Development Dept to coordinate outreach at public meetings and community events and utilize successful outreach techniques and contacts developed by the Community Development outreach team.
FISCAL AND SUSTAINABILITY IMPACT:
The total estimated cost for the scope of work contained in the Professional Services Agreement is Not to Exceed $100,000. The requested funds will be allocated from American Rescue Plan Act (ARPA) funds appropriated to the NPDES Division (Fund 3911.50.8192 – Stormwater Green Infrastructure).
ATTACHMENTS:
Resolution
Professional Services Agreement – Street Sweeping Outreach_CPRAD Page | 3
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