IMPLEMENTATION ACTION DEPARTMENT/ORG TIMEFRAME
YAP 4.1.a – Create the Alisal Arts Action Plan. Work with community stakeholders and the Public Art Commission to develop a tailored action plan for the Alisal to implement the overall goals of the Citywide Public Art Master Plan.
City
Businesses
Government/Educational
Institutions
Faith Based Community
Community-Based Organizations
Public Art Commission
Short
YAP 4.1.b – Expand Arts-Based Partnerships. Build partnerships with businesses, community groups, and public agencies to promote new and existing arts programs and events.
City
Businesses
Government/Educational
Institutions
Faith Based Community
Community-Based Organizations
Public Art Commission
Ongoing
YAP 4.1.c – Increase Arts and Culture Funding. Identify reliable sources of funding to support public art and arts and cultural programming including grants and other funding opportunities. Advocate for Public Art Commission funding to be used within the Alisal.
City
Businesses
Government/Educational
Institutions
Faith Based Community
Community-Based Organizations
Public Art Commission
Short -
Medium
YAP 4.1.d – Expand Art Education Opportunities. Invite artists to give lectures, demonstrations, and classes at community facilities and other public gathering places.
City
Foundations
Government/Educational
Institutions
Community-Based Organizations
Public Art Commission
Short -
Medium
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YAP 4.1 - Support the Development of New and Existing Arts and Cultural Programming.
IMPLEMENTATION ACTION DEPARTMENT/ORG TIMEFRAME
YAP 4.1.e – Expand Art Programs in Schools. Increase school art programs during and after school.
School Districts
Foundations
Community-Based Organizations
Public Art Commission
Long
YAP 4.2 - Support Culturally Relevant Public Art and Events that Offer all Alisal Residents the Opportunity to Experience Art.
IMPLEMENTATION ACTION DEPARTMENT/ORG TIMEFRAME
YAP 4.2.a – Commission Culturally-Relevant Art in Public Spaces. Adopt more colorful and culturally relevant art in the design of public spaces especially along the Alisal Corridor. Encourage businesses to host art murals on their buildings and promote community pride of ownership to reduce vandalism. Advocate for the Public Arts Commission to invest in funding public art in the Alisal.
City
Businesses
Government/Educational
Institutions
Faith Based Community
Community-Based Organizations
Public Art Commission
Short
YAP 4.2.b – Create a Network of Arts Groups and Public Institutions. Encourage local art organizations and government and educational institutions to work together to fund and install public art projects including murals, statues, and art displays on walls, trash cans, utility boxes, and other public infrastructure.
City
Government/Educational
Institutions
Community-Based Organizations
Public Art Commission
Short
YAP 4.2.c – Remove Barriers to Participation in the Arts. Provide transportation, childcare, and free/reduced fees to ensure all residents can participate regardless of income or other circumstances. Ensure exhibits and programming are bilingual (Spanish/English) and whenever possible in other languages representative of Alisal’s residents.
City
Businesses
Government/Educational
Institutions
Faith Based Community
Community-Based Organizations
Public Art Commission
Short
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YAP 4.2 - Support Culturally Relevant Public Art and Events that Offer all Alisal Residents the Opportunity to Experience Art.
IMPLEMENTATION ACTION DEPARTMENT/ORG TIMEFRAME
YAP 4.2.d – Identify and Develop a Variety of Art Spaces for Training, Display, and Performance. Identify public and private spaces that can be used for arts and cultural exhibitions, programs, and services. Publish this list for event organizers. Repurpose or renovate existing community facilities to create new spaces for art and cultural programming.
City
Businesses
Government/Educational
Institutions
Faith Based Community
Community-Based Organizations
Public Art Commission
Immediate -
Long
YAP 4.2.e – Support the Public Art Commission. Continue to support the City’s Public Art Commission to identify, promote and facilitate key arts opportunities and events.
Focus on local artists and art that tells the story of the individuals who have contributed to the Alisal and City.
City
Community-Based Organizations
Public Art Commission
Ongoing
YAP 4.2.f – Establish Public Art Maintenance Plan. Ensure that community stakeholders can assist in helping protect and maintain public art.
City
Community Stakeholders
Community-Based Organizations
Public Art Commission
Ongoing
YAP 4.3 - Provide Resources to Allow Local Artists to Live and Work in the Alisal.
IMPLEMENTATION ACTION DEPARTMENT/ORG TIMEFRAME
YAP 4.3.a – Create Art Internships for Youth. Enable students to gain hands on experience with local artists and arts and cultural organizations.
City
Businesses
Government/Educational
Institutions
Faith Based Community
Community-Based Organizations
Public Art Commission
Short
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YAP 4.3 - Provide Resources to Allow Local Artists to Live and Work in the Alisal.
IMPLEMENTATION ACTION DEPARTMENT/ORG TIMEFRAME
YAP 4.3.b – Develop Vendor Opportunities for Artists. Develop an online marketplace for artist products. Work with local businesses and other organizations to display artist products for sale.
City
Businesses
Government/Educational
Institutions
Faith Based Community
Community-Based Organizations
Public Art Commission
Short-
Medium
YAP 4.3.c – Create Artist Maker Spaces. Develop new creative maker spaces within community facilities that provide tools and other equipment for burgeoning artists to produce art for sale.
City
Government/Educational
Institutions
Foundations
Community-Based Organizations
Public Art Commission
Medium-Long
YAP 4.3.d – Provide Information to Artists on Small Business Development. Develop a resource guide specifically for artists in developing a small business.
City
Government/Educational
Institutions
Community-Based Organizations
Public Art Commission
Short-
Medium
YAP 4.3.e – Encourage the Development of Artist Housing. Work with affordable housing developers to incorporate live/work housing for artists in the Alisal.
City
Housing Developers
Community-Based Organizations
Public Art Commission
Medium-Long
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YAP 4.4 - Promote the Alisal as Salinas’ Art and Culture District.
IMPLEMENTATION ACTION DEPARTMENT/ORG TIMEFRAME
YAP 4.4.a – Promote Alisal’s Public Art Installations. Highlight Alisal’s public art assets through the development of a brochure and map. Install appropriate public and directional signage for the art.
City
Community-Based Organizations
Public Art Commission
Short
YAP 4.4.b – Brand Alisal as an Arts and Cultural Hub. Work with the business association, merchants, and arts organization to develop a branding campaign and associated material to brand Alisal as art/cultural destination in the region. Hire local artists to design branding and other marketing materials. Use social media and other tools to advertise arts and cultural programming.
City
Businesses
Business Association
Community-Based Organizations
Public Art Commission
Short
YAP 4.4.c – Establish an Annual Arts Award. Highlight the Alisal as an arts/cultural destination by creating an annual arts award program.
City
Businesses
Business Association
Community-Based Organizations
Public Art Commission
Short-
Medium
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YAP 5.1 - Cultivate Partnerships to Expand Access to Community Facilities, and Education and Recreation Programming.
IMPLEMENTATION ACTION DEPARTMENT/ORG TIMEFRAME
YAP 5.1.a – Expand Educational Partnerships. Establish and strengthen partnerships with schools, school districts and community partners to offer new and expanded enrichment programming at school sites such as age-specific curriculum for civic engagement and leadership.
City
Monterey County
Monterey County Office of
Education
School Districts
Community-Based Organizations
Short
YAP 5.1.b – Continue and Expand Tutoring Centers in the Alisal. Continue the City’s partnerships with schools to offer after school tutoring. Explore funding opportunities to expand tutoring programs throughout the Alisal.
City
Monterey County
Monterey County Office of
Education
School Districts
Community-Based Organizations
Medium
YAP 5.1.c – Develop Joint-Use Agreements. Develop joint-use agreements between the City and School Districts to establish school as community centers with expanded after school programming that promotes arts, play, and health and wellness for residents of all ages.
City
Monterey County Office of
Education
School Districts
Sport Clubs
Community-Based Organizations
Short-
Medium
YAP 5.1.d – Partner with Community Based Organizations to Increase Programming at Community Facilities. Facilitate agreements between the City and non-profit groups to provide new and expanded programming at the recreation centers and Cesar Chavez Library and other community spaces, such as the future Sanborn House.
City
Community-Based Organizations
Ongoing
YAP 5.1.e – Develop Community Hubs. Support flexible community spaces that can accommodate and support the needs of different programs and community uses.
Designate spaces that have less stringent noise requirements so celebrations with music can be hosted.
City
Parks Commission
Immediate-
Long
GOAL YAP 5. Support the Recreational, Educational, and Social Needs of Residents Through New and Existing Community Facilities. 325
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YAP 5.2 - Increase Use of Community Facilities and Programming by Removing Barriers to Participation.
IMPLEMENTATION ACTION DEPARTMENT/ORG TIMEFRAME
YAP 5.2.a – Increase Transportation Options to Access Programs and Community Facilities. Ensure residents have safe, efficient, and affordable access to community facilities whether biking, walking, taking transit, or driving a car.
City
Monterey-Salinas Transit
Transportation Agency for Monterey
County
Community-Based Organizations
Short-Long
YAP 5.2.b – Increase Affordability of Programming. Provide scholarship opportunities or free programming to allow full participation from the community.
City
Sport Clubs
Community-Based Organizations
Short-
Medium
YAP 5.2.c – Create Culturally Responsive Facilities. Staff facilities with bilingual and bicultural staff. To ensure that new and existing recreation centers and other community facilities support and strengthen community needs for programming, and access.
City
Businesses
Foundations
Community-Based Organizations
Parks Commission
Short-
Medium
YAP 5.2.d – Host More Events at Community Facilities. Organize free activities like “family movie night” to introduce residents to community facilities and hopefully encourage future participation in programming.
City
Businesses
Foundations
Community-Based Organizations
Parks Commission
Ongoing
YAP 5.2.e – Evaluate Responsiveness of Operations to Community Needs. Review overall operations at existing recreation centers and library in the Alisal and determine if changes should be made to hours, technology, atmosphere, physical layout, and programming to increase use.
City
Businesses
Foundations
Community-Based Organizations
Parks Commission
Medium
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YAP 5.2 - Increase Use of Community Facilities and Programming by Removing Barriers to Participation.
IMPLEMENTATION ACTION DEPARTMENT/ORG TIMEFRAME
YAP 5.2.f – Promote Use of Library Cards. Encourage more families in the Alisal to obtain library cards and conduct training on use of online library resources. Allow residents to sign up for cards and promote their use during other City events and programming.
City
Businesses
Foundations
Community-Based Organizations
Parks Commission
Immediate
YAP 5.2.g – Consider Establishing Temporary Library Satellites in Underserved Areas of the Alisal. Explore locations for temporary locations for library services expanding on the concept of the Paleteria mobile book cart.
City
Businesses
Foundations
Community-Based Organizations
Parks Commission
Short-
medium
YAP 5.3 - Develop New and Rehabilitate Existing Community Facilities to House Vital Recreation and Enrichment Programming.
IMPLEMENTATION ACTION DEPARTMENT/ORG TIMEFRAME
YAP 5.3.a – Improve and Refurbish Recreational Facilities consistent with the adopted Parks and Sports Facility Standards. Pursue funding to undertake priority recreational facilities improvements and/or additions needed in the Alisal identified in the Parks, Recreation and Library Master Plan.
City Ongoing
YAP 5.3.b – Re-construct a Larger Hebron Family Center. Pursue funding to re-build Hebron Family Center, which is in desperate need of rehabilitation and is too small for its current use.
City
Businesses
Foundations
Community-Based Organizations
Parks Commission
Medium-Long
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YAP 5.3 - Develop New and Rehabilitate Existing Community Facilities to House Vital Recreation and Enrichment Programming.
IMPLEMENTATION ACTION DEPARTMENT/ORG TIMEFRAME
YAP 5.3.c. - Develop ‘One-Stop Shops’. Work with community organizations to identify funding to develop new Youth Centers/Hubs that provide educational support, enrichment activities, and career exploration resources, and youth internship opportunities.
City
Community-Based Organizations
Medium
YAP 5.3.d. – Construct Americans with Disabilities Act (ADA) Improvements. Seek funding sources to incorporate ADA improvements to bring older community facilities up to new compliance standards. Install an elevator at the Firehouse Recreation Center.
City
Businesses
Foundations
Community-Based Organizations
Parks Commission
Medium-Long
YAP 5.4 - Implement Regular Maintenance of Community Facilities in the Alisal.
IMPLEMENTATION ACTION DEPARTMENT/ORG TIMEFRAME
YAP 5.4.a – Improve Facility Maintenance. Develop an annual community facilities maintenance plan for the Bread Box, Firehouse, Hebron Family Center, and Cesar Chavez Library. Ensure consistent and quality janitorial services are provided.
City Short-
Medium
YAP 5.4.b. – Install Green Building Improvements. Identify and incorporate low-cost building improvements that are sustainable and help reduce long-term maintenance costs.
City
Businesses
Foundations
Community-Based Organizations
Parks Commission
Short-Long
YAP 5.4.c – Organize Community Beautification Events and Ongoing Volunteer Stewardship. Coordinate community facility clean-up days that could also include minor maintenance items such as painting. Consider developing a Facility Stewardship Program in tandem with the Park Stewardship to recruit volunteers to provide additional maintenance assistance.
City
Neighborhood Groups
Community-Based Organizations
Parks Commission
Short-
Medium
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YAP 6.1 - Develop Parks and Gathering Spaces that are Family-Friendly and Safe for the Community.
IMPLEMENTATION ACTION DEPARTMENT/ORG TIMEFRAME
YAP 6.1.a – Implement Family Friendly Design. Building off of the Parks, Recreations, and Libraries Master Plan, collaborate with Alisal children and families to refine key features of “family-friendly” park spaces for play and gathering. Review regulations to consider allowing amenities such as bounce houses, barbecue pits and other park improvements.
City Short
YAP 6.1.b – Improve Park Safety through Programming. Increase activity in Alisal’s parks through additional programming and events that will improve safety.
City
Sport Clubs
Community-Based Organizations
Short-
Medium
YAP 6.1.c – Increase Park Funding. Apply for grants and other funding opportunities to support park improvements and programming that keep Alisal’s parks safe and active.
Focus on improvements to address real or perceived safety concerns.
City
Businesses
Foundations
Community-Based Organizations
Parks Commission
Ongoing
YAP 6.1.d – Review Park Hours of Operation. Explore the possibility of expanding park hours with supervised activities and consider adjusting any ordinance related to hours or lighting if necessary.
City
Parks Commission
Immediate
YAP 6.1.e – Develop a Parks After Dark Program. Provide more opportunities for teens and adults to exercise and socialize “after dark” by allowing programmed and supervised activities.
City
Parks Commission
Monterey County Health
Department
Short-
Medium
YAP 6.1.f – Develop a Park Ranger Pilot Program in the Alisal. Instead of relying on expensive security contracts, create a pilot program using park rangers to offer both programming and security for the parks.
City
Businesses
Foundations
Community-Based Organizations
Parks Commission
Short-
Medium
GOAL YAP 6. Create and Support a Diverse, Well-Maintained, and Culturally Relevant Network of Parks and Gathering Spaces.
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YAP 6.1 - Develop Parks and Gathering Spaces that are Family-Friendly and Safe for the Community.
IMPLEMENTATION ACTION DEPARTMENT/ORG TIMEFRAME
YAP 6.1.g – Improve Park Playgrounds. Move toward poured in place surfacing for playgrounds where appropriate for increase safety and sustainability. Explore replacing old playground equipment that may present safety hazards.
City
Businesses
Foundations
Community-Based Organizations
Parks Commission
Short-
Medium
YAP 6.1.h – Build Park Shade Structures. Identify the hottest areas in Alisal’s parks and prioritize planting trees and building shade structures. Cesar Chavez Park is a top priority for this treatment.
City
Businesses
Foundations
Community-Based Organizations
Parks Commission
Short-Long
YAP 6.1.i – Create Space for Community Gardens. Incorporate community gardens in parks and consider planning fruit trees and other edible plants. If necessary, revise the zoning code to allow community gardens throughout the Alisal.
City
Businesses
Foundations
Community-Based Organizations
Parks Commission
Short
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YAP 6.2 - Promote Diverse Opportunities for Wellness and Exercise in Alisal’s Parks and Other Gathering Spaces.
IMPLEMENTATION ACTION DEPARTMENT/ORG TIMEFRAME
YAP 6.2.a – Offer Health Food and Beverage Options at City Properties. Work with the Monterey County Health Department to develop health food and beverage guidelines for city-controlled food and beverage vending machines and snacks served at recreation programs. Using the new guidelines, the City should implement healthier food and beverage options. The guidelines should also promote health snack options (not requirements) for youth sports leagues and mobile food vendors in the park.
City
Monterey County Health
Department
Short
YAP 6.2.b – Install Park Fitness Equipment and Amenities. Building off the Parks, Recreation, and Libraries Master Plan, pursue grants and other funding opportunities to install equipment and amenities in Alisal’s parks to support resident physical activity.
Examples could include outdoor gym equipment with bilingual instructional signage and walking paths around the park perimeter.
City
Foundations
Parks Commission
Short-
Medium
YAP 6.2.c – Install More Community Kiosks in Parks. Partner with local neighborhood and community groups to install community kiosks that specifically promote exercise, the use of fitness equipment, and recreation programs.
City
Neighborhood Groups
Community-Based Organizations
Parks Commission
Short-
Medium
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YAP 6.3 - Implement Regular Maintenance of Parks and Gathering Places in the Alisal.
IMPLEMENTATION ACTION DEPARTMENT/ORG TIMEFRAME
YAP 6.3.a – Improve Park Maintenance. Develop an annual park maintenance plan for Alisal’s parks and advocate for the increased park maintenance staffing. Focus on expanded staffing in the most heavily used parks with the most maintenance issues.
Maintenance should focus on lighting, water fountains, restrooms, and expanding trash and recycling receptacles.
City Short-
Medium
YAP 6.3.b – Increase Park Maintenance Funding. Dedicate funding resources for existing park maintenance and improvements that reduce maintenance costs overtime.
City Ongoing
YAP 6.3.c – Encourage Community Park Stewardship. Develop a Park Stewardship Program (“Adopt a Park”) to promote opportunities for resident, neighborhood group, or community-based organization ownership and stewardship of the parks.
City
Neighborhood Groups
Community-Based Organizations
Parks Commission
Short-
Medium
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9.5 EMERGING PRIORITIES
The Alisal is a strong, thriving community
that can work collaboratively to transform
neighborhoods and improve opportunities
for all. This chapter contains dozens of
important goals, policies, and actions, most
of which were community-generated,
however they cannot all be accomplished
at once. In early Spring 2019, Steering
Committee and Working Group members
engaged in discussions and activities to
prioritize the draft policies and actions
from the Quality of Life chapter. Next, those
priorities were presented to the public at
the Draft Plan Open House in April 2019,
where Alisal residents further prioritized
the recommended policies and actions.
Based on this community-driven process,
three key Youth, Art, Parks, Recreation, and
Enrichment priorities emerged and are
listed below. Chapter 10 Implementation
outlines potential funding sources, next
steps that can be accomplished over the
next 1 to 2 years.
Support youth leadership programs.
Continue to promote and expand programs
that build youth capacity, such as See
Our Youth, the Youth and Government
Institute, and Ciclovía Salinas. Partner
with businesses to create internship
opportunities to develop professionalism
and explore career pathways. These
experiences develop the confidence and
skills for youth to make a difference in the
community and create bright futures.
Improve park and recreation center
safety.
Increase park maintenance resources and
refurbish or replace aging equipment and
facilities. Add appropriate lighting and
activation through programming, as well
as implementing other Crime Prevention
Through Environmental Design Principles.
Expand arts-based partnerships and
programming.
Create new opportunities for the Alisal
community to participate in and experience
art by expanding partnerships with public
agencies, businesses, and community groups.
Encourage public art and create more spaces
for making and performing art.
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10 NEXT STEPS
10 Next Steps & Plan
Implementation
10.1 INTRODUCTION
The Alisal Vibrancy Plan is an action-driven framework for improving the Alisal. The AVP is the first City plan to focus on the neighborhoods of East Salinas and its recommendations will inform the first comprehensive General Plan update since 2002. With input and collaboration from over 2,000 participants, the Alisal Vibrancy Plan is designed as a plan for community use, not just as a City document, and requires broad community participation for successful implementation.
All of the actions within the Plan are important to creating a thriving Alisal, yet many fall beyond the authority, discretion, or fiscal abilities of city government alone. The City recognizes its lead role, but it will take strong partnerships to fully implement the plan. City, County, other local government agency staff, residents, and other stakeholders working with East Salinas should use this plan daily to guide their projects, funding applications, and other improvements in alignment with the community’s vision. Lead agencies and funding sources are identified where possible for specific tasks, and each implementation matrix represents a good-faith effort to identify primary related organizations, but it does not commit agencies to specific projects nor preclude additional partnerships with unmentioned groups.
While the AVP contains efforts that could span 10-15 years, this Chapter focuses on next steps that capitalize on current strengths and opportunities to move the Plan forward over the next one-to-two years.
CITY OF SALINAS Alisal Vibrancy Plan - February 2020
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10.2 PLANNING
& CE QA
CONTEXT
The City will start its General Plan update
process in 2020, which will incorporate
policies and recommendations from the
Alisal Vibrancy Plan, and other recent
planning efforts around Salinas. The update
will likely take several years to complete.
In the meantime, the Alisal Vibrancy Plan
is being accepted by Salinas City Council
as a strategic planning document, with no
formal California Environmental Quality
Act (CEQA) review.
Many of the projects and actions within the
AVP will not require environmental review
and can be completed without CEQA
evaluation. This Plan will be included in
the General Plan Update Environmental
Impact Report (EIR) analysis. Prior to
the preparation of the General Plan EIR,
projects coming forward from Alisal
Vibrancy Plan recommendations that do
require CEQA review would be required
to undertake the appropriate level of
analysis based on individual project CEQA
requirements.
10.3 PRIORITY
LAND USE
CHANGES
While the Place Type framework and most
land use recommendations of Chapter 4
will be incorporated in the General Plan
through the Visión Salinas process, there
are interim changes to the City’s Zoning
Code that would encourage development
in near term. The City is applying for
grant funding under California SB 2,
the Building Homes and Jobs Act, for
consulting services to revise housing
regulations (as of the time of writing, the
City has been notified they will receive SB 2
funding). This application seeks assistance
in multiple areas, including performing
due diligence on sites in commercial
areas to upzone to mixed-use, and adding
residential uses in Public/Semipublic
zones. Opportunity Sites identified in
Chapter Four, as well as other sites with
unrealized capacity such as the Foods
Co on East Alisal Street, would be part of
the due diligence process and candidates
for upzoning, lot consolidation, or other
changes to prepare them for development.
Along with interim zoning changes, there
are other land use and housing policies
that the City could implement before a new
General Plan is adopted. These include
tenant protections, such as just cause
eviction ordinances and rental inspections,
and affordability measures such as rent
stabilization.
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10 NEXT STEPS
10.4 SHORT-TERM PRIORITY TASKS
Each Topic Chapter (Chapters 4 through 9) in this plan contains a set of Emerging Priorities identified by the community. This section aligns these Emerging Priorities with existing opportunities and resources to effectively implement, or make significant progress on, related projects in the next one to two years. Every action in this plan is important, and many short-term items will be implemented in the near future even if they are not included in this matrix.
Priority: Update regulations to create more housing that is affordable to Alisal Residents.
RELATED POLICIES OR ACTIONS NEXT TASKS LEAD DEPARTMENT/ORGANIZATION LU 1.4 - Continue to Promote Second
Units on Single-Family Lots and Evaluate
and Remove Regulatory Barriers to
Encourage Accessory Dwelling Unit (ADU)
Construction.
Explore options for further reducing fees or
delaying until occupancy
Eliminate conflicting parking requirements for
ADUs
City of Salinas – Community
Development
LU 3.7 - Locate High-Density Housing with
Increased Height in Mixed-Use Areas and
Near Primary Commercial Corridors with
Capacity for Transit and Alternative Modes
of Transportation.
Implement SB 2 grant for services to review
regulations and identify suitable parcels to upzone
Upzone identified parcels to current Mixed-Use
zoning code designation
City of Salinas – Community
Development
Priority: Maximize affordable housing on City-owned sites.
RELATED POLICIES OR ACTIONS NEXT TASKS LEAD DEPARTMENT/ORGANIZATION LU 4.4 - Develop a Detailed Vision for the
Opportunity Site with the Community.
Collaborate with community members on
developing RFPs/RFQs for East Alisal Street
Marketplace Opportunity Site
Include community in design process of each
development
City of Salinas – Public Works/Community
Development
Land Use & Urban Design
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338
Priority: Proactively acquire underutilized sites.
RELATED POLICIES OR ACTIONS NEXT TASKS LEAD DEPARTMENT/ORGANIZATION LU 4.3 - Acquire Remaining Parcels
for Opportunity Site Next to the Police
Services Headquarters.
Acquire the remaining parcels for the East Alisal
Street Marketplace Opportunity Site and assist
businesses in relocating.
Seek out additional opportunities to purchase
properties, or work with developers to facilitate
the purchase and redevelopment of underutilized
properties.
City of Salinas – Public Works
City of Salinas – Public Works/Community
Development
Housing & Neighborhoods
Priority: Advance housing affordability.
RELATED POLICIES OR ACTIONS NEXT TASKS LEAD DEPARTMENT/ORGANIZATION HN 4.1.a – Consider a Moratorium on Rent
Increases.
HN 4.1.b – Develop a Rent Stabilization
Ordinance.
Research best practices and outcomes in
California cities that have enacted rent
stabilization.
Start community discussions and education at the
citywide level.
Start developing an enforcement framework for AB
1842 with the new Housing TAC.
City of Salinas – Community
Development
HN 4.4.b – Notify Residents of
Inclusionary Housing Lotteries.
Work with community partners to create an
outreach strategy to increase awareness in
the Alisal when there are inclusionary lottery
opportunities, and includes education material on
how to qualify/apply.
Promote the notification list so residents can pre-
register to make sure they are contacted.
City of Salinas – Community
Development
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10 NEXT STEPS
Priority: Increase housing options.
RELATED POLICIES OR ACTIONS NEXT TASKS LEAD DEPARTMENT/ORGANIZATION HN 1.3.b –Provide ADU Loans.
HN 1.4.e – Create a Housing Tour.
Working with MBEP and the Housing Trust Silicon
Valley, explore modifying the types of housing
loans available through the Monterey Bay Housing
Trust to fund additional forms of affordable
housing.
Establish an ADU loan pilot program.
Create a list of housing sites in Salinas and the
local region that demonstrates various community
benefits and housing styles.
Poll interested residents and stakeholders on what
kind of housing features they want to see in-
person.
Monterey Bay Economic Partnership
(MBEP)/ City of Salinas – Community
Development
City of Salinas – Community
Development
Priority: Develop tenant protections.
RELATED POLICIES OR ACTIONS NEXT TASKS LEAD DEPARTMENT/ORGANIZATION HN 2.2.b – Adopt a Just Cause Eviction
Ordinance.
HN 3.1.a – Develop a Rental Registration
and Inspection Program.
Explore best practices and existing ordinances for
both Just Cause Eviction and Rental Registration/
Inspection.
Examine Just Cause provisions in AB 1482 with the
Housing TAC and determine if there are stronger
protections that could be put in place locally.
Identify ways to mitigate displacement and
establish measures before implementing
registration and inspection.
Work with non-profit partners to discuss options
with the Alisal community.
Reach out to landlords to start dialogues.
City of Salinas – Community
Development
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Priority: Support small businesses.
RELATED POLICIES OR ACTIONS NEXT TASKS LEAD DEPARTMENT/ORGANIZATION ED 2.1.d –Provide Relevant, Bilingual
Business Assistance Workshops.
ED 2.1.f – Hold Annual Business Assistance
Event.
ED 2.1.g – Promote Available Business
Assistance Services.
ED 3.1.c – Promote Alisal Businesses.
Continue to support Dia Del Empresario Latino, an
annual all-day event offering a variety of business
and financial education workshops in Spanish.
Promote existing small business support services
(through El Pajaro CDC, Cal Coastal SBDC, etc.) to
Alisal entrepreneurs and businesses.
Partner with community based organizations and
business associations to promote Alisal businesses
online and provide social media training.
El Pajaro CDC/ City of Salinas –
Community Development
Priority: Create a Business Navigator position.
RELATED POLICIES OR ACTIONS NEXT TASKS LEAD DEPARTMENT/ORGANIZATION ED 4.2.a – Create a Business Navigator
Position.
Refine the role and duties of this position. Dedicate
staffing to this position.
City of Salinas – Community
Development
Priority: Increase access to microloans.
RELATED POLICIES OR ACTIONS NEXT TASKS LEAD DEPARTMENT/ORGANIZATION ED 2.2.b – Increase Access to Capital for All
Stages of Business Growth.
ED 2.2.c – Activate Existing Loan Programs
and Identify Funding Gaps. Establish a
Microloan Program.
Recapitalize the Grow Salinas Fund. Work with
the National Development Corporation (NDC) to
find institutions and foundations to contribute to
recapitalization.
Expand marketing to increase Alisal business
participation in existing microloan programs, such
as Cal Coastal’s.
Use El Pajaro CDC to provide education to local
businesses on how to create successful loan
applications.
City of Salinas – Community
Development
CalCoastal/ City of Salinas – Community
Development
El Pajaro CDC
Economic & Workforce Development
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10 NEXT STEPS
Community Health & Safety
Priority: Improve pedestrian level lighting in neighborhoods, parks and streets.
RELATED POLICIES OR ACTIONS NEXT TASKS LEAD DEPARTMENT/ORGANIZATION HS 1.1.a - Complete a lighting needs
survey.
Determine how to complete the survey and
involve the community.
City of Salinas – Public Works Department
Priority: Focus on public safety engagement with the Alisal community.
RELATED POLICIES OR ACTIONS NEXT TASKS LEAD DEPARTMENT/ORGANIZATION HS 3.3.b - Develop more opportunities for
positive engagement between public safety
officers and the Alisal community.
HS 3.3.e – Conduct a series of community
and neighborhood meetings.
Collaborate with Alisal residents on programming
and activation of the Police Services Headquarters’
community room and flex plaza. Use this process
to improve communication and trust with police
by creating a community benefit together.
Continue education and outreach initiatives
that promote two-way dialogue with residents,
including Coffee with a Cop, meetings and other
community-oriented best practices.
City of Salinas – Police Department
Priority: Increase mental health resources.
RELATED POLICIES OR ACTIONS NEXT TASKS LEAD DEPARTMENT/ORGANIZATION HS 5.1.h - Collaborate with the Monterey
County Health Department on the
Construction of a New Mental Health
Clinic in the Alisal.
HS 5.1.i Encourage MST to Increase Transit
Access for Alisal Residents to Mental
Health Services.
Support construction of the new County mental
health clinic at Sanborn and Circle Drive.
Collaborate with MST to increase transit access to
this facility and other mental health services.
Monterey County Health Department
Monterey-Salinas Transit
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Transportation & Infrastructure
Priority: Support sidewalk maintenance and connectivity.
RELATED POLICIES OR ACTIONS NEXT TASKS LEAD DEPARTMENT/ORGANIZATION TI 1.2.b – Complete Sidewalk Network and
Keep Sidewalks in Good Repair.
TI 2.1.e – Implement Complete Streets
Improvements.
Secure funding and complete design of new
sidewalks on East Laurel Drive to provide
pedestrian access up to Constitution Boulevard
and the soccer fields.
Promote the 50/50 Sidewalk Repair Program
to Alisal homeowners and businesses. Explore
grants or other resources to cover low-income
residences.
Apply for funding for full design and
implementation of Complete Streets on East Alisal
Street .
City of Salinas – Public Works
Priority: Improve transit services.
RELATED POLICIES OR ACTIONS NEXT TASKS LEAD DEPARTMENT/ORGANIZATION TI 2.1.a – Update Transit Routes and
Schedules to Make Bus Transit Work for
More Residents.
TI 2.1.d – Identify Opportunities to Provide
Public Transit to Farmworker Employment
Locations or Encourage Private Buses and
Shuttles to Use Existing Bus Stops.
Start a dialogue with MST about updating routes
and schedules in conjunction with the General
Plan update.
Collaborate with MST on Bus Rapid Transit for East
Alisal Street.
Look for opportunities to add shelters, benches,
and other quick improvements to existing bus
stops. Collaborate with MST and neighborhood
groups to identify suitable stops.
MST/City of Salinas – Public Works and
Community Development
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10 NEXT STEPSYouth, Art, Parks, Recreation & Enrichment Priority: Plant street trees.
RELATED POLICIES OR ACTIONS NEXT TASKS LEAD DEPARTMENT/ORGANIZATION TI 3.3 – Increase Street Tree Coverage
Throughout The Alisal.
Ensure major street improvement plans, such
as those for East Alisal Street and Williams Road,
include increasing street tree numbers and other
vegetation.
Partner with residents and businesses to replace
street trees in areas where previously located.
Develop additional temporary parklet projects
to demonstrate the positive effects of greening
streets.
City of Salinas – Public Works Department
Priority: Support youth leadership programs.
RELATED POLICIES OR ACTIONS NEXT TASKS LEAD DEPARTMENT/ORGANIZATION YAP 1.1.a – Increase Opportunities for
Youth to Engage with and Lead Civic
Processes.
YAP 1.1.f – Remove Barriers and Support
Promotion of Program Participation.
Continue to fund and promote events and
programs like the See Our Youth Summit (SYS), the
Youth and Government Initiative (YAGI), and the
Youth Leadership Academy (YLA). These programs
provide internships, mentors, experiences with
businesses and government, and other valuable
educational services.
Collaborate with MST and school district to use
a combination of City vans, school buses/vans,
and public transit to provide free transportation to
leadership opportunities.
Support the annual Ciclovía to continue to give
dozens of youth leadership and organizational
experience.
City of Salinas – Library and Community
Services
City of Salinas – Library and Community
Services/MST/Alisal school districts
Building Healthy Communities – East
Salinas
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Priority: Improve park and recreation center safety.
RELATED POLICIES OR ACTIONS NEXT TASKS LEAD DEPARTMENT/ORGANIZATION YAP 5.3.b - Re-construct a larger Hebbron
Family Center
YAP 5.3.a - Improve and refurbish
recreational facilities consistent with
the adopted Parks and Sports Facility
Standards.
Rebuild the Hebbron Family Center. The City
has already applied for California Proposition 68
funding for this project.
Engage the community in the design of the new
facility, similar to the process of the new El Gabilan
Library.
Develop program schedules to keep parks active
and use CPTED principles when designing new
features and facilities, such as improved lighting
and lines of sight.
Renovate restroom facilities in Closter Park and
Natividad Creek Park using CDBG funding.
City of Salinas – Library and Community
Services
Priority: Expand arts-based partnerships and programming.
RELATED POLICIES OR ACTIONS NEXT TASKS LEAD DEPARTMENT/ORGANIZATION YAP 4.1.a - Create the Alisal Arts Action
Plan.
YAP 4.1.c Increase arts and culture
funding.
Reach out to community-based organizations and
artists in the Alisal to gather support to advocate
for plan to the Public Arts Commission and City
Council.
Advocate to the Public Arts Commission and City
Council to direct arts budget resources to the Alisal
and for staff to actively pursue relevant grants.
City of Salinas - Library and Community
Services/Community Development
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10.5 FUNDING
STRATEGY &
CONTEXT
Successful implementation of the Alisal
Vibrancy Plan requires funding of parks
and infrastructure projects, affordable
housing, street upgrades, as well as new
and existing programming. No local
government can fund all of these initiatives
on its own and Salinas needs contributions
from its partners to realize the vision of
the AVP. With these limitations in mind
this section identifies some of the primary
government funding opportunities and
mechanisms that could be used for AVP
activities and recommendations.
Government Funding
Opportunities
Active Transportation Program (ATP).
This program is administered by Caltrans.
The purpose of the ATP is to encourage
increased use of active modes of
transportation, biking and walking. The
ATP consolidates existing federal and state
transportation programs, including the
Transportation Alternatives Program (TAP),
Bicycle Transportation Account (BTA) and
State Safe Routes to School into a single
program with a focus to make California a
national leader in active transportation.
Opportunity Zones (OZ). Introduced into
the tax code by the Tax Cuts and Jobs Act
in December 2017, Opportunity Zones are
federally designated census tracts that are
intended to stimulate private investment
in economically distressed communities
by reducing taxes on capital gains for
investments made in those communities
and held for a minimum of five years.
There are five census tracts in Salinas that
have been designated a part of the Salinas
OZ: Tracts 4, 5.02, 13, 18.02, and 145. Part of
the Plan Area falls within the OZ.
Community Development Block Grants
(CDBG). Through the CDBG program,
HUD provides funds to local governments
for a range of community development
activities. The eligible activities include,
but are not limited to: acquisition and/
or disposition of real estate or property,
public facilities and improvements,
rehabilitation and construction (under
certain limitations) of housing, and public
services. In addition, these funds can be
used to acquire or subsidize at-risk units.
The City of Salinas receives approximately
$2 million annually in CDBG funds. The
City has more flexibility in CDBG fund use
in the Alisal, because of its designation as a
Neighborhood Revitalization Strategy Area.
This designation reduces administrative
burdens on businesses receiving CDBG
funds for job creation/retention by
not requiring them to track certain
requirements. It also allows the City to treat
housing units in the Area for which CDBG
funds were obligated as a single structure,
allowing for fund use in more households
rather than qualifying each on a per unit
basis.
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HOME Investment Partnership Act.
Salinas also receives an annual entitlement
under the HOME program. HOME
funds can be used for activities that
promote affordable rental housing and
homeownership, including but not limited
to: building acquisition, new construction,
reconstruction, moderate or substantial
rehabilitation, first-time homebuyer
assistance, and tenant-based assistance.
Currently, the City receives approximately
half a million dollars annually in HOME
funds.
Low-Income Tax Credits. The Low-
Income Housing Tax Credit (LIHTC) is
an incentive to build or rehabilitate rental
housing for low-income households.
Created at the Federal level through the
1986 Tax Reform Act, these credits are
awarded on a competitive basis through
state agencies, including the California Tax
Credit Allocation Committee.
Monterey Bay Housing Trust. The County
maintains a robust housing fund that
has been critical for recent affordable
housing projects in Salinas, including
the Chinatown revitalization efforts. The
Trust was established in 2016 as a $10
million loan fund for the development of
affordable housing projects in the counties
of Monterey, San Benito and Santa Cruz. If
not spent within five years this money can
be spent regionally, making this a priority
funding source.
City-Owned Property. The Land Use and
Design Chapter includes a more detailed
discussion about options to leverage land
owned by the City towards community
goals (see Chapter 4 for a map of
opportunity sites). The City (mostly through
its former redevelopment agency) owns
several vacant parcels which are potential
locations for new affordable housing.
However, the City does not have the
expertise or finances to develop on its own,
and needs partners or private investment.
When a public agency or entity provides
free or discounted land for an affordable
housing project it significantly reduces the
project’s need for cash subsidy by reducing
the overall cost.
10.6 PLAN
TRACKING,
UPDATES, &
ACCOUNTABILITY
Tracking and measuring plan progress
are critical to plan implementation and
ensuring accountability. A successful
monitoring and evaluation process
requires regular data collection, data
analysis, community outreach and input
and the willingness to revise the City’s
priorities as needed. The City will establish
an annual community meeting to review
progress, successes, and challenges with
Alisal residents and partners. As the AVP is
meant to be a living document, this process
would allow the community to request
modifications to actions or changes in
priorities. Following this meeting, City
staff will provide a progress report to City
Council, which if necessary, will include
recommended updates to Plan actions or
priorities.
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CONTINUING
COMMUNITY
ENGAGEMENT
Successful implementation of the AVP
requires continuing and strengthening
the robust engagement process that
created this plan. This includes careful
coordination between all levels of
government, partners and residents.
The City is committed to continuing
engagement through Plan implementation
on the overall plan, as well as individual
projects in the Alisal.
In addition to annual update meetings,
City staff and community partners should
regularly collaborate on improvement
projects and policy development. Examples
include working with a neighborhood
group to implement a Neighborhood
Beautification grant, conducting meetings
and focus groups on housing ordinances,
and ensuring Alisal participation in annual
budget prioritization events. Throughout
the next phases of the Alisal Vibrancy
Plan, the City will continue to strive
for community-driven processes that
empowers the Alisal.
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