2022 Annual Report
Salinas City Center Improvement Association
10b Mid-Town Ln
Salinas, CA 93901
Table of Contents
About the Salinas City Center Improvement Association ..... 3 Area Map ..... 4
Board ..... 6
Team ..... 6
Big Events ..... 7
Financial Statements ..... 9
Accountants Compilation Report ..... 10
Operating Budget ..... 14
Assessment Data ..... 16
Annual Work Plan ..... 23
Accomplishments and Goals FY 2022/2023
Sidewalk Operations, Beautification, & Order (SOBO) Committee ..... 23 District Identity & Streetscape Improvements (DISI) Committee ..... 26 Land Use Committee (LUC) ..... 28
Annual Calendar .....31
Appendix ..... 32
About the Salinas City Center
Improvement Association
In 2015, downtown property owners voted to form an improvement district and assess their properties. Early in 2016, the property owners formed a 501(c)3 public benefit corporation called Salinas City Center Improvement Association (SCCIA). SCCIA is now up and running, with a district manager and a full slate of volunteer committees working hard to implement the vision for a vibrant downtown.
There are two distinct areas of
investment, funded with property
owner assessments within the
district. They are Sidewalk
Operations, Beautification, and
Order (SOBO) and District Identity
and Streetscape Improvements
(DISI). Each area has a full
volunteer committee to develop
its programs. A third committee,
Land Use, works to promote City,
County, and Public Agency
cooperation for new development
and planning.
Property owners shape the makeup of downtown Salinas, to positively affect the business climate, and increase foot traffic, engagement, and entertainment. They support development of new residential units, professional businesses, thriving retail, restaurants, cafes, and services.
The district is a welcoming and exciting place for young professionals, and a magnet for new businesses and jobs.
This modern, urban environment is achieved through a series of measures, including beautification, safety, attracting quality developers, and development of a strong district identity and marketing campaign. We embrace the rich culture and history of our people and our town.
The SCCIA Board of Directors welcomes and encourages public input and participation in issues that affect our community. For more information on how you can get involved, please contact District Coordinator Greg Hamer.
Board
Board President Steve Ish [email protected] (831)455-5928 Board Vice
President
Catherine Kobrinsky
Evans [email protected] (831) 320-6445
Board Treasurer Greg Piini [email protected] (831) 422-5327 Board Secretary Meryl Rasmussen [email protected] (831) 717-7704 Board Member Audrey Wardwell [email protected] (831) 484-4604 Board Member Jay DeSerpa [email protected] (831) 595-1070 Board Member Peter Kasavan [email protected] (831) 424-2232 Board Member Jason Retterer [email protected] (831) 682-5352 Board Member Joel Panzer [email protected] (831) 771-2557 Board Member Frank Saunders [email protected] (831) 595-1640 Board Member Greg Findley [email protected] (831) 755-1639 Board Member Larry Bussard [email protected] (831) 206-1472 Board Member Kurt Dillard [email protected] (831) 422-2967 Board Member James Kendall [email protected] (831) 275-0129 Team
District
Coordinator Greg Hamer [email protected] (831) 877-0997 Government
Affairs Director Kevin Dayton [email protected] (831) 869-6592 Marketing Jenna Hanson Abramson [email protected] -
Maintenance Kevin Hayes [email protected] - Big Events
The Salinas City Center hosts some of the largest gatherings in Monterey County.
Thousands flock downtown to enjoy unique experiences such as the Monterey County Veterans Parade and Horse Parades in July.
Events include long-term staples such as the First Friday Art Walk and the Oldtown Salinas Foundation Farmers Market.
Other large events include:
• Steinbeck Festival
• Salinas Valley Food and Wine
• Salinas PAL Car Show
• Rodeo Kiddie Kapers Parade
• Hometown Hero Banner
• Veterans Day Parade
• Business Expo Block Party
• Festa Italia
• Weathertech Indy Street-Car Party
• Relay for Life
• Salinas High Homecoming Parade
• Parade of Lights
• Tree of Peace Illumination
Financial Statements
Accountants Compilation Report
Fiscal Year 2021-2022
December 1, 2021 to November 30, 2022
ACCOUNT
ANTS’ COMPILATION REPORT
To The Board of Directors
Salinas City Center Improvement Association
Salinas, California
Management is responsible for the accompanying statement of revenues and expenses – actual vs. budget – fiscal year 2021-2022 – cash basis of Salinas Ci ty Center Improvement Association (a nonprofit organization) for the twelve months ended November 30, 2022, in accordance with the cash basis of accounting, and for determining that the cash basis of accounting is an acceptable financial reporting framework. We have performed a compilation enga gement in accordance with Statements on Standards for Accounting and Review Services promulgated by the Accounting and Review Services Committee of the AICPA. We did not audit or review the statement of revenues and expenses – actual vs. budget – fiscal year 2021-2022 – cash basis nor were we required to perform any procedures to verify the accuracy or completeness of the information provided by management. Accordingly, we do not express an opinion, a conclusion, nor provide any form of assurance on the statement of revenues and expenses – actual vs. budget – fiscal year 2021-2022 – cash basis.
The financial statement is prepared in accordance with the cash basis of accounting, which is a basis of accounting other than accounting principles generally accepted in the United States of America.
The supplementary budget information contained in the statement of revenues and expenses – actual vs. budget – fiscal year 2021-2022 – cash basis is presented for purposes of additional analysis and is not a required part of the basic financial statements. Such information is the responsibility of management. The supplementary budget information was subject to our compilation engagement. We have not audited or reviewed the supplementary budget information and do not express an opinion, a conclusion, nor provide any assurance on such information.
Management has elected to omit substantially all the disclosures ordinarily included in financial statements prepared in accordance with the cash basis of acc ounting. If the omitted disclosures were included in the financial statement, they might influence the us er's conclusions about the Company's revenues and expenses. Accordingly, the financial statement is not designed for those who are not informed about such matters.
We are not independent with respect to Salinas City Center Improvement Association.
Steinbruner Hill CPAs
Carmel, California
De
cember 6, 2022
Salinas City Center Improvement Association
Statement of Revenues and Expenses - Actual vs. Budget - Fiscal Year 2021-2022 - Cash Basis For the Twelve Months Ended November 30, 2022
Actual Budget Remaining % Remaining Actual Budget Remaining % Remaining Actual Budget Remaining % Remaining Income
Assessments $ 274,964.18 $ 274,200.00 $ (764.18) $ 100,820.21 $ 100,540.00 $ (280.21) $ 64,158.31 $ 63,980.00 $ (178.31) Grants - - 7,866.73 - - - Plus: FY 2020-21 Carry Over 91,531.46 91,531.46 65,029.67 65,029.67 50,781.80 50,781.80 Reallocation of 2020-2021 Carryov 40,000.00 40,000.00 - (10,000.00) (10,000.00) - - - - Total Income $ 406,495.64 $ 405,731.46 $ (764.18) $ 163,716.61 $ 155,569.67 $ (280.21) $ 114,940.11 $ 114,761.80 $ (178.31) Expenses
Bank Service Charges - - - - 149.40 400.00 250.60 63% Formation Costs Payback - - - - - Insurance - - - - 2,253.00 2,300.00 47.00 2% Professional Services - -
Accounting - - - - 10,387.00 10,000.00 (387.00) -4% Legal - - - - - 2,000.00 2,000.00 100% Other - - - - 927.40 2,0 00.00 1,072.60 54% Total Professional Services - - - - - - 13,716.80 16,700.00 2,983.20 18% Office - -
Rent/CAM/Utilities - - - - 5,960.76 6,000.00 39.24 1% Office Annual Cleaning - - - - - 600.00 600.00 100% Office Furnishings/Paint - - - - 1,000.00 1,000.00 10 0% Computer / Internet - - - - 1,884.86 1,500.00 (384.86) -26% Total Office - - - - - - 7,845.62 9,100.00 1,254.38 14% Staff - - - - - Payroll - Wages & Taxes 41,315.08 50,000.00 8,684.92 17% - 16,017.36 16,110.00 92 .64 - Workers Comp Insurance 3,443.67 - (3,443.67) 158.78 - (158.78) Government Affairs - - - - - - 27,600.00 24,000.00 (3,600.00) -15% Total Staff 44,758.75 50,000.00 5,241.25 10% - - - 43,776.14 40,110.00 (3,666.14) -9%
SOBO - - -
Sidewalk Ops (Maintenance) 95,643.83 105,000.00 9,356.17 9% - - Beautification/Order(Security) 110,587.04 195,000.00 84,412.96 43% - - Total SOBO 206,230.87 300,000.00 93,769.13 31% - - - - - -
DISI - - -
District Identity - 55,815.52 100,000.00 44,184.48 44% - Streetscape Improvements - 52,390.88 46,000.00 (6,390.88) -14% - Total DISI - - - 108,206.40 146,000.00 37,79 3.60 26% - - - Extra Budget Expenses
Collection Loss - 5,500.00 5,500.00 100% 2,000.00 2,000.00 100% - 1,280.00 1,2 80.00 100% Taxes 140.00 100.00 (40.00) -40%
Total Expenses 250,989.62 355,500.00 104,510.38 29% 108,206.40 148,000.00 39,793.60 27% 65,478.56 67,290.00 1,811.44 3% Net Income 23,974.56 50,231.46 480.54 7,569.67 (1,320.25) 47,471.80 Balance as of 11/30/22 $ 155,506.02 $ 55,510.21 $ 7,569.67 $ 49,461.55 SOBO DISI Administration
(See accompanying accountants' report)
1 of 2
Salinas City Center Improvement Association
Statement of Revenues and Expenses - Actual vs. Budget - Fiscal Year 2021-2022 - Cash Basis For the Twelve Months Ended November 30, 2022
Income
Assessments
Grants
Plus: FY 2020-21 Carry Over
Reallocation of 2020-2021 Carryo
v
Total Income
Expenses
Bank Service Charges
Formation Costs Payback
Insurance
Professional Services
Accounting
Legal
Other
Total Professional Services
Office
Rent/CAM/Utilities
Office Annual Cleaning
Office Furnishings/Paint
Computer / Internet
Total Office
Staff
Payroll - Wages & Taxes
Workers Comp Insurance
Government Affairs
Total Staff
SOBO
Sidewalk Ops (Maintenance)
Beautification/Order(Security)
Total SOBO
DISI
District Identity
Streetscape Improvements
Total DISI
Extra Budget Expenses
Collection Loss
Taxes
Total Expenses
Net Income
Balance as of 11/30/22
Actual Budget Remaining
%
Remaining Actual Budget Remaining % Remaining
$ 18,330.93 $ 18,280.00 $ (50.93) $ 458,273.63 $ 457,000.00 $ (1,273.63) - - 7,866.73 -
39,974.17 39,974.17 247,317.10 247,317.10 (30,000.00) (30,000.00) - - - $ 28,305.10 $ 28,254.17 $ (50.93) $ 713,457.46 $ 704,317.10 $ (9,140.36) - - 149.40 400.00 250.60 63% 5,000.00 5,000.00 100% - 5,000.00 5,000.00 100% - 2,253.00 2,300.00 47.00 2%
- - - -
- 10,387.00 10,000.00 (387.00) -4%
- 2,000.00 2,000.00 100%
- 927.40 2,000.00 1,072.60 54%
- - - 13,716.80 16,700.00 2,983.20 18% - - - -
- 5,960.76 6,000.00 39.24 1% - - 600.00 600.00 100% - - 1,000.00 1,000.00 100% - 1,884.86 1,500.00 (384.86) -26% - - - 7,845.62 9,100.00 1,254.38 14% - - - -
57,332.44 66,110.00 8,777.56 13%
- 27,600.00 24,000.00 (3,600.00) -15% - - - 88,534.89 90,110.00 1,575.11 2% - - - -
- 95,643.83 105,000.00 9,356.17 9% - 110,587.04 195,000.00 84,412.96 43% - - - 206,230.87 300,000.00 93,769.13 31% - - - -
- 55,815.52 100,000.00 44,184.48 44% - 52,390.88 46,000.00 (6,390.88) -14% - - - 108,206.40 146,000.00 37,793.60 26% - 360.00
360.00
100% - 9,140.00 9,140.00 100%
140.00 100.00 (40.00) -40%
- 5,360.00 5,360.00 100% 424,674.58 576,150.00 151,475.42 26% 18,330.93 22,894.17 41,465.78 128,167.10 $ 28,305.10 $ 288,782.88
Contingency/Reserves TOTAL
(See accompanying accountants' report)
2 of 2
Operating Budget
Fiscal Year 2022-2023
December 1, 2022 to November 30, 2023
Friday, November 18, 2022 SOBO DISI Administration Contingency/Reserve Total
60.0% 22.0% 14.0% 4.0% 100.0%
Gross Income
2022‐2023 Assessments $274,200 $100,540 $63,980 $18,280 $457,000 Gifts & Donations $0 $0 $0 $0 $0
Total gross income $274,200 $100,540 $63,980 $18,280 $457,000 Less: Collection loss 2.0% $0 $0 $0 $9,140 $9,140
Effective income $274,200 $100,540 $63,980 $9,140 $447,860 Expenses
Bank Service Charges $200 $200
Formation Costs Payback $5,000 $5,000
Insurance $2,300 $2,300
Professional Services
Accounting $11,500 $11,500
Legal $2,000 $2,000
Other (HR & Grant Writing) $10,000 $10,000
Total Professional Services $23,500 $23,500
Office
Rent/CAM/Utilities $6,000 $6,000
Office Annual Cleaning $600 $600
Office Furniture/Supplies $1,500 $1,500
Computer/Internet $2,500 $2,500
Total Office $10,600 $10,600
Staff
Kevin Payroll ‐ Wages, Taxes & WC $50,000 $0 $0 $50,000 Greg Payroll ‐ Wages, Taxes & WC $10,000 $35,000 $45,000 $90,000 Government Affairs $0 $0 $26,000 $26,000
Total Staff $60,000 $35,000 $71,000 $166,000
SOBO
Smith & Enright $95,000 $95,000
Sidewalk Pressure Washing & Sealing $40,000 $40,000
Beautification / Order (Security) $120,000 $120,000
Total SOBO $255,000 $255,000
DISI
District Identity $57,000 $57,000
Streetscape Improvements $26,000 $26,000
Total DISI $83,000 $83,000
Subtotal $315,000 $118,000 $107,600 $5,000 $545,600
Extra Budget Expense
Taxes $0 $0 $250 $0 $250
Total Extra Budget Expense $0 $0 $250 $0 $250
Total Expenses $315,000 $118,000 $107,850 $5,000 $545,850 Total Income ‐$40,800 ‐$17,460 ‐$43,870 $4,140 ‐$97,990 Cash Flow
Beginning balance (Projected 2021‐2022 Carryover) $141,597 $20,187 $43,140 $23,305 $228,229 Reallocation of 2021‐2022 carryover ‐$40,000 $10,000 $30,000 $0 $0 Net operating income ‐$40,800 ‐$17,460 ‐$43,870 $4,140 ‐$97,990 Projected ending balance $60,797 $12,727 $29,270 $27,445 $130,239 Salinas City Center Improvement Association
Operating Budget ‐ Fiscal Year 2022‐2023
Assessment Data
Fiscal Year 2023-2024
December 1, 2023 to November 30, 2024
APN Legal Owner Site # Site Street
Benefit
Zone Bldg SF Bldg Asmnt Lot SF Lot SF Asmnt Frontage LF Asmnt Annual
Assessment
SALINAS PROPERTY DATABASE Asmnt Fees Bldg. SF Lot SF LF 2023 ‐ 2024 TAX YEAR Zone 1 0.088749 0.070508 5.250000
CPI INCREASE 5.00% Zone 2 0.088749 0.070508 3.664500
002 163 007 000 City Of Salinas 104 Central Ave 2 0 ‐$ 6,600 465.35$ 181 663.27$ 1,128.62$ 002 163 008 000 McCain Richard & Michelle 106 Central Ave 2 1,089 96.65$ 6,500 458.30$ 50 183.23$ 738.17$ 002 163 009
000 Tarantino John M 110 Central Ave 2 649 57.60$ 6,500 458.30$ 50 183.23$ 699.12$ 002 163 010 000 Fuentes Jose 114 Central Ave 2 1,542 136.85$ 11,900 839.04$ 50 183.23$ 1,159.12$ 002 163 011 000 Lee Paul Chan & Soo Jin 118 Central Ave 2 2,350 208.56$ 12,247 863.51$ 50 183.23$ 1,255.29$ 002 163 012 000 Irma Nunes & Morales Maria 122 Central Ave 2 1,475 130.90$ 8,700 613.42$ 60 219.87$ 964.19$ 002
163 013 000 Rojas Jorge & Gladys 128 Central Ave 2 1,296 115.02$ 3,600 253.83$ 122 447.07$ 815.91$ 002 163 014 000 Herring Vincent & Sherri 47 Stone St 2 1,034 91.77$ 3,200 225.62$ 64 234.53$ 551.92$ 002 163 015 000 Lei Gouxin & Liang Amanda 43 Stone St 2 1,140 101.17$ 7,000 493.55$ 65 238.19$ 832.92$ 002 163 016 000 Chavez Anthony & Kimberly 33 Stone St 2 1,591 141.20$ 7,100 500.60$ 103 377.44$ 1,019.25$ 002 163 018 000 SF Steinbeck Commons LP 10 Lincoln Ave 2 75,772 6,724.70$ 89,028 6,277.14$ 330 1,209.29$ 14,211.13$ 002 163 019 000 Mora Serafin & Virgina 28 Lincoln Ave 2 1,150 102.06$ 9,500 669.82$ 63 230.86$ 1,002.75$ 002 164 003 000 Islamic Community Of Salinas 35 W Market St 2 2,380 211.22$ 8,458 596.35$ 50 183.23$ 990.80$ 002 164 004 000 Islamic Community Of Salinas 33 W Market St 2 1,200 106.50$ 5,200 366.64$ 30 109.94$ 583.07$ 002 164 005 000 Islamic Community Of Salinas 31 W Market St 2 2,511 222.85$ 2,511 177.04$ 28 102.61$ 502.50$ 002 164 006 000 Bray Joanne N & Marilyn Thomas 29 W Market St 2 1,728 153.36$ 3,250 229.15$ 18 65.96$ 448.47$ 002 164 007 000 Bray Joanne N & Marilyn Thomas 23 W Market St 2 0 ‐$ 12,229 862.24$ 64 234.53$ 1,096.76$ 002 164
008 000 Bray Joanne N & Marilyn Thomas 19 W Market St 2 10,875 965.15$ 5,349 377.14$ 31 113.60$ 1,455.89$ 002 164 009 000 Rolyely LLC W Market St 2 7,690 682.48$ 9,050 638.09$ 60 219.87$ 1,540.44$ 002 164 020 000 Taylor Fresh Foods Inc 26 Central Ave 2 0 ‐$ 9,234 651.07$ 80 293.16$ 944.23$ 002 164 021 000 McMillin Family Trust 30 Central Ave 2 1,489 132.15$ 8,400 592.26$ 63 230.86$ 955.27$ 002 164 022 000 BIFFCO LLC 34 Central Ave 2 1,867 165.69$ 8,177 576.54$ 63 230.86$ 973.10$ 002 164 023 000 Hernandez Miguel A & Bonnie‐Lou 40 Central Ave 2 4,855 430.88$ 9,750 687.45$ 255 934.45$ 2,052.77$ 002 164 024 000 Hernandez Miguel A & Bonnie‐Lou 27 Lincoln Ave 2 0 ‐$ 6,855 483.33$ 45 164.90$ 648.23$ 002 164 034 000 Rolyely LLC 2
Salinas St 2 0 ‐$ 11,261 793.98$ 257 941.78$ 1,735.76$ 002 164 035 000 Mirkin Bernard B 2 2,770 245.84$ 2,770 195.31$ 100 366.45$ 807.59$ 002 164 036 000 Salinas Gateway LP (Condo‐Building) 25 Lincoln Ave 2 56,157 4,983.89$ 0 ‐$ 0 ‐$ 4,983.89$ 002 164 037 000 Salinas Gateway LP (Condo‐Land) 2 0 ‐$ 22,010 1,551.87$ 276 1,011.40$ 2,563.27$ 002 171 005 000 Transportation Agency Monterey
County (TAMC) 42 W Market St 2 0 ‐$ 14,989 1,056.84$ 248 908.80$ 1,965.63$ 002 171 006 000 Transportation Agency Monterey County (TAMC) 15 Station Pl 2 0 ‐$ 5,250 370.16$ 35 128.26$ 498.42$ 002 171 007 000 Transportation Agency Monterey County (TAMC) 17 Station Pl 2 0 ‐$ 11,770 829.87$ 50 183.23$ 1,013.10$ 002 171 008 000 Transportation Agency Monterey County (TAMC) 19 Station Pl 2 0 ‐$ 12,120 854.55$ 60 219.87$ 1,074.42$ 002 171 010 000 Transportation Agency Monterey County (TAMC) 52 W Market St 2 0 ‐$ 4,197 295.92$ 32 117.26$ 413.18$ 002 171 011 000 Transportation Agency Monterey County (TAMC) 54 W Market St 2 0 ‐$ 6,500 458.30$ 50 183.23$ 641.52$ 002 171 012 000 City Of Salinas 58 W Market St 2 0 ‐$ 13,020 918.01$ 100 366.45$ 1,284.46$ 002 171 013
000 City Of Salinas 60‐68 W Market St 2 0 ‐$ 12,898 909.41$ 230 842.84$ 1,752.24$ 002 171 023 000 Transportation Agency Monterey County (TAMC) 18 Station Pl 2 0 ‐$ 15,850 1,117.54$ 282 1,033.39$ 2,150.93$ 002 171 033 000 City Of Salinas 11 Station Pl 2 0 ‐$ 71,578 5,046.79$ 38 139.25$ 5,186.04$ 002 171 034 000 Granary Associates 60 W Market St 2 28,454 2,525.27$ 27,600 1,946.01$ 102 373.78$ 4,845.05$ 002 171 035 000 City Of Salinas 20 Station Pl 2 0 ‐$ 102,366 7,217.57$ 400 1,465.80$ 8,683.37$ 002 172 001 000 Transportation Agency Monterey County (TAMC) 30 W Market St 2 0 ‐$ 4,350 306.71$ 211 773.21$ 1,079.92$ 002 172 002 000 Transportation Agency Monterey County (TAMC) 26 W Market St 2 0 ‐$ 6,387 450.33$ 78 285.83$ 736.16$ 002 172 010 000 City Of Salinas W
Market St 2 0 ‐$ 1,610 113.52$ 55 201.55$ 315.06$ 002 172 011 000 Transportation Agency Monterey County (TAMC) 20 W Market St 2 0 ‐$ 16,287 1,148.36$ 200 732.90$ 1,881.26$ 002 172 012 000 City Of Salinas 10 W Market St 2 0 ‐$ 15,179 1,070.23$ 275 1,007.74$ 2,077.97$ 2/25/2023 1 of 5
APN Legal Owner Site # Site Street
Benefit
Zone Bldg SF Bldg Asmnt Lot SF Lot SF Asmnt Frontage LF Asmnt Annual
Assessment
SALINAS PROPERTY DATABASE Asmnt Fees Bldg. SF Lot SF LF 2023 ‐ 2024 TAX YEAR Zone 1 0.088749 0.070508 5.250000
CPI INCREASE 5.00% Zone 2 0.088749 0.070508 3.664500
002 181 005 000 Jimenez Salvador 29 E Market St 2 0 ‐$ 2,000 141.02$ 120 439.74$ 580.76$ 002 181 006 000 Jimenez Salvador 25 E Market St #27 2 0 ‐$ 4,030 284.15$ 40 146.58$ 430.73$ 002 181 007 000 Campos Jimenez Investments Inc 23 E Market St 2 2,662 236.25$ 13,568 956.65$ 35 128.26$ 1,321.15$ 002 181 008 000 Hagins Mary 21 E Market St 2 1,200 106.50$ 1,069 75.37$ 30 109.94$ 291.81$ 002 181 011 000 Marquez Carlos & Juana 67
E Market St #4 2 2,468 219.03$ 5,657 398.86$ 140 513.03$ 1,130.92$ 002 181 012 000 Campos Jimenez Investments Inc 35 E Market St 2 4,530 402.03$ 4,622 325.89$ 160 586.32$ 1,314.24$ 002 182 012 000 Central Coast Renewables LLC 139 Monterey St #14 2 7,755 688.25$ 10,562 744.70$ 206 754.89$ 2,187.84$ 002 182 013 000 Slama Kenneth E 137 Monterey St 2 8,151 723.39$ 5,582 393.57$ 56 205.21$ 1,322.18$ 002 182 014
000 Slama Kenneth E 135 Monterey St 2 925 82.09$ 5,287 372.77$ 48 175.90$ 630.76$ 002 182 019 000 Campos Jimenez Investments Inc 101 Monterey St 2 3,726 330.68$ 8,718 614.68$ 160 586.32$ 1,531.68$ 002 182 020 000 Campos Jimenez Investments Inc 30 E Market St 2 0 ‐$ 2,449 172.67$ 50 183.23$ 355.90$ 002 182 033 000 Campos Jimenez Investments Inc 111 Monterey St 2 9,143 811.43$ 33,000 2,326.75$ 303 1,110.34$ 4,248.52$ 002 184 001 000 City Of Salinas E Market St 2 0 ‐$ 31,043 2,188.76$ 750 2,748.38$ 4,937.14$ 002 185 011 000 Fuentes Juan & Romo Jose 129 Main St 1 2,750 244.06$ 2,650 186.84$ 21 110.25$ 541.16$ 002 185 012 000 Sang Trust 131 Main St 1 5,710 506.76$ 3,750 264.40$ 30 157.50$ 928.66$ 002 185 017 000 Saunders Frank H 161 Main St 1 8,357 741.68$ 6,175 435.38$ 51 267.75$ 1,444.81$ 002 185 018 000 Saunders Frank H 169 Main St #17 1 12,648 1,122.50$ 6,359 448.36$ 176 924.00$ 2,494.86$ 002 185 019 000 Taylor Fresh Foods Inc 17 E Gabilan St 2 10,370 920.33$ 11,165 787.22$ 145 531.35$ 2,238.90$ 002 185 020 000 Saunders Frank H & Norwood Kelly 172 Main St 1 12,454 1,105.28$ 6,272 442.22$ 178 934.50$ 2,482.00$ 002 185 024 000 Center For Comm Advocacy A Non Profit Ca Corp 22 W Gabilan St 2 2,857 253.56$ 2,925 206.23$ 152 557.00$ 1,016.79$ 002 185 028 000 Rincon Del San Jon Properties 157 Main St 1 2,850 252.94$ 3,006 211.95$ 24 126.00$ 590.88$ 002 185 031 000 Green Valley Corporation 127 Main St 1 3,524 312.75$ 3,044 214.62$ 28 147.00$ 674.38$ 002 185 036 000 Salinas Redevelopment Agency Monterey St 2 0 ‐$ 31,363 2,211.33$ 379 1,388.85$ 3,600.17$ 002 185
037 000 City Of Salinas 117 Main St 1 0 ‐$ 11,761 829.24$ 62 325.50$ 1,154.74$ 002 185 038 000 City Of Salinas Monterey St 2 0 ‐$ 2,178 153.57$ 20 73.29$ 226.86$ 002 185 039 000 University Corp of Monterey Bay 1 Main St 1 64,585 5,731.86$ 59,962 4,227.77$ 605 3,176.25$ 13,135.88$ 002 185 042 000 University Corp of Monterey Bay *no Site Address* 2 0 ‐$ 1,156 81.51$ 110 403.10$ 484.60$ 002 185 043 000 Taylor Salinas Property Management Co Salinas St 2 0 ‐$ 15,770 1,111.90$ 168 614.46$ 1,726.37$ 002 185 045 000 Taylor Fresh Foods Inc Salinas St 2 0 ‐$ 13,052 920.28$ 231 847.34$ 1,767.62$ 002 185 046 000 Ppa Properties LLC 16 W Gabilan St 2 0 ‐$ 23,282 1,641.56$ 190 696.26$ 2,337.81$ 002 185 047 000 Taylor Salinas Property Management
Co 150 Main St 1 109,806 9,745.19 $ 21,042 1,483.62$ 459 2,411.88$ 13,640.68$ 002 186 001 000 Maya Salinas Old Town Cinemas LLC 153 Main St 1 54,284 4,817.66$ 54,284 3,827.43$ 310 1,627.50$ 10,272.59$ 002 186 002 000 Deserpa R Jay Ltd 155 Main St 1 1,730 153.54$ 1,730 121.98$ 60 315.00$ 590.51$ 002 186 003 000 Deserpa R Jay Ltd 145 Main St 1 1,310 116.26$ 1,310 92.36$ 60 315.00$ 523.63$ 002 231 011
000 245 Monterey Street LLC 245 Monterey St 2 0 ‐$ 11,000 775.58$ 210 769.55$ 1,545.13$ 002 231 012 000 Kobrinsky Samuel & Marguerite 235 Monterey St 2 5,475 485.90$ 5,500 387.79$ 50 183.23$ 1,056.92$ 002 231 013 000 Bay Capital Real Estate Inc. 233 Monterey St 2 5,500 488.12$ 5,500 387.79$ 50 183.23$ 1,059.14$ 002 231 014 000 Robert Massera 231 Monterey St 2 0 ‐$ 5,500 387.79$ 50 183.23$ 571.02$ 002 231
015 000 Drew David B 225 Monterey St 2 4,975 441.53$ 5,500 387.79$ 50 183.23$ 1,012.54$ 002 231 018 000 Dabit Christopher R 201 Monterey St 2 1,189 105.52$ 11,000 775.58$ 210 769.55$ 1,650.65$ 002 231 024 000 Griffin Sharon Appling 219 Monterey St 2 5,500 488.12$ 5,449 384.20$ 50 183.23$ 1,055.54$ 002 231 025 000 SCC Property LLC 211 Monterey St 2 6,547 581.04$ 10,999 775.50$ 100 366.45$ 1,723.00$ 002 231 026
000 SCC Property LLC 211 Monterey St 2 0 ‐$ 5,589 394.05$ 50 183.23$ 577.27$ 002 232 008 000 Raquel Sisayan LLC 335‐349 Monterey St 2 13,298 1,180.19$ 24,400 1,720.38$ 322 1,179.97$ 4,080.54$ 002 232 009 000 LaValley Ronald William 329 Monterey St 2 5,750 510.31$ 5,725 403.66$ 50 183.23$ 1,097.19$ 2/25/2023 2 of 5
APN Legal Owner Site # Site Street
Benefit
Zone Bldg SF Bldg Asmnt Lot SF Lot SF Asmnt Frontage LF Asmnt Annual
Assessment
SALINAS PROPERTY DATABASE Asmnt Fees Bldg. SF Lot SF LF 2023 ‐ 2024 TAX YEAR Zone 1 0.088749 0.070508 5.250000
CPI INCREASE 5.00% Zone 2 0.088749 0.070508 3.664500
002 232 010 000 LaValley Ronald William 325 Monterey St 2 528 46.86$ 5,675 400.13$ 50 183.23$ 630.21$ 002 232 015 000 County Of Monterey 20 E Alisal St 2 0 ‐$ 32,450 2,287.97$ 405 1,484.12$ 3,772.09$ 002 233 008 000 Broom Cynthia & Desmond Sandra 340 Monterey St 2 11,593 1,028.87$ 15,188 1,070.87$ 243 890.47$ 2,990.21$ 002 233 009 000 Garing Ann 367 Main St 1 17,820 1,581.51$ 6,200 437.15$ 174 913.50$ 2,932.16$ 002 233 010 000 KPM Properties LLC 361 Main St 1 6,163 546.96$ 6,377 449.63$ 50 262.50$ 1,259.09$ 002 233 011 000 Botelho Theresa Ann 343 Main St #357 1 16,176 1,435.61$ 18,531 1,306.57$ 151 792.75$ 3,534.93$ 002 233 012 000 Willette Jones 341 Main St 1 2,000 177.50$ 2,510 176.97$ 21 110.25$ 464.72$ 002 233 013 000 Navarro Belia Garcia 333 Main St 1 3,720 330.15$ 3,777 266.31$ 30 157.50$ 753.95$ 002 233 014 000 Ganesa Properties LLC 331 Main St 1 6,200 550.24$ 6,234 439.54$ 50 262.50$ 1,252.29$ 002 233 015 000 D & G Land Development Co 325 Main St 1 6,051 537.02$ 6,145 433.27$ 50 262.50$ 1,232.79$ 002 233 016 000 JB Salinas LLC 319 Main St 1 7,789 691.27$ 6,203 437.36$ 50 262.50$ 1,391.13$ 002 233 017 000 Muller Rita A 313 Main St 1 6,076 539.24$ 6,061 427.35$ 49 257.25$ 1,223.84$ 002 233 018 000 Gattis James L 307 Main St 1 12,710 1,128.00$ 6,355 448.08$ 51 267.75$ 1,843.83$ 002 233 019 000 Slama Kenneth E 303 Main St 1 40,365 3,582.36$ 6,200 437.15$ 174 913.50$ 4,933.01$ 002 233 020 000 Service Employees International Union Local 52 334 Monterey St 2 4,367 387.57$ 4,960 349.72$ 40 146.58$ 883.86$ 002 233 021 000 Strobel Margaret I 338 Monterey St 2 3,050 270.68$ 3,712 261.72$ 30 109.94$ 642.34$ 002 233 023 000 City Of Salinas 300 Monterey St 2 0 ‐$ 51,548 3,634.52$ 532 1,949.51$ 5,584.03$ 002 234 001 000 Saunders Frank H 202 Monterey St 2 957 84.93$ 4,250 299.66$ 131 480.05$ 864.64$ 002 234 002 000 Patel Kiran J1 6 E Gabilan St 2 11,341 1,006.50$ 4,309 303.82$ 50 183.23$ 1,493.55$ 002 234 009 000 Taylor Fresh Foods Inc 213 Main St 1 11,980 1,063.21$ 6,820 480.86$ 55 288.75$ 1,832.83$ 002 234 014 000 Ariano Allen D & Lynda 225 Main St 1 2,460 218.32$ 2,480 174.86$ 20 105.00$ 498.18$ 002 234 015 000 Ariano Allen D & Lynda 231 Main St 1 9,176 814.36$ 9,300 655.72$ 74 388.50$ 1,858.58$ 002 234 017 000 United Way Of Monterey County 245 Main St 1 32,400 2,875.47$ 16,204 1,142.50$ 120 630.00$ 4,647.98$ 002 234 018 000 Haney Gaylon & Sharon 251 Main St 1 5,559 493.36$ 8,100 571.11$ 60 315.00$ 1,379.47$ 002 234 019 000 295 Main
Street LLC 255 Main St 1 0 ‐$ 13,552 955.52$ 100 525.00$ 1,480.52$ 002 234 023 000 City Of Salinas Monterey St 2 0 ‐$ 5,400 380.74$ 0 ‐$ 380.74$ 002 234 028 000 295 Main Street LLC 295 Main St 1 15,000 1,331.24$ 25,214 1,777.78$ 464 2,436.00$ 5,545.01$ 002 234 029 000 City Of Salinas 222 Monterey St 2 0 ‐$ 31,147 2,196.10$ 300 1,099.35$ 3,295.45$ 002 234 030
000 City Of Salinas 222 Monterey St 2 0 ‐$ 916 64.58$ 0 ‐$ 64.58$ 002 234 031 000 Entertainment Lane Inc 241 Main St 1 9,767 866.81$ 10,890 767.83$ 61 320.25$ 1,954.89$ 002 234 032 000 LaTourette Monica 221 Main St #205 1 11,320 1,004.64$ 6,138 432.78$ 50 262.50$ 1,699.92$ 002 234 033 000 Berkley Inc 201 Main St 1 0 ‐$ 12,500 881.34$ 244 1,281.00$ 2,162.34$ 002 242 001 000 Saunders
Henry E 202 Main St 1 8,928 792.35$ 8,928 629.49$ 196 1,029.00$ 2,450.84$ 002 242 002 000 Andrus & Company 212 Main St 1 10,292 913.41$ 10,245 722.35$ 83 435.75$ 2,071.51$ 002 242 003 000 Valverde III Efraim & Claudia 222 Main St 1 4,564 405.05$ 3,072 216.60$ 25 131.25$ 752.90$ 002 242 006 000 Zhao Wen & Sharon Hongtong Xue 230 Main St 1 2,752 244.24$ 2,910 205.18$ 23 120.75$ 570.16$ 002 242 007
000 Andrus & Company 236 Main St 1 2,975 264.03$ 3,298 232.53$ 27 141.75$ 638.31$ 002 242 008 000 RBG Inc. 238 Main St 1 10,000 887.49$ 6,304 444.48$ 51 267.75$ 1,599.72$ 002 242 009 000 E J Ratto & G R Ratto 1998 Family Partnership 246 Main St 1 10,000 887.49$ 3,100 218.57$ 25 131.25$ 1,237.31$ 002 242 011 000 Haversat Trudy 254 Main St 1 4,800 426.00$ 4,800 338.44$ 24 126.00$ 890.43$ 002 242 012 000 Dillard Kurt D 256 Main St 1 2,480 220.10$ 2,542 179.23$ 20 105.00$ 504.33$ 002 242 013 000 Nham LLC 258 Main St 1 10,172 902.76$ 5,172 364.66$ 35 183.75$ 1,451.17$ 002 242 014 000 Cominos Properties LLC 4 W Alisal St 1 11,000 976.24$ 11,473 808.93$ 219 1,149.75$ 2,934.92$ 002 242 015 000 Ames Family Trust 32 W Alisal St 2 4,069 361.12$ 4,300 303.18$ 43 157.57$ 821.88$ 002 242
016 000 Ames Family Trust 40 W Alisal St 2 0 ‐$ 2,200 155.12$ 22 80.62$ 235.74$ 2/25/2023 3 of 5
APN Legal Owner Site # Site Street
Benefit
Zone Bldg SF Bldg Asmnt Lot SF Lot SF Asmnt Frontage LF Asmnt Annual
Assessment
SALINAS PROPERTY DATABASE Asmnt Fees Bldg. SF Lot SF LF 2023 ‐ 2024 TAX YEAR Zone 1 0.088749 0.070508 5.250000
CPI INCREASE 5.00% Zone 2 0.088749 0.070508 3.664500
002 242 017 000 Ames Family Trust 46 W Alisal St 2 11,500 1,020.62$ 5,974 421.21$ 165 604.64$ 2,046.47$ 002 242 018 000 Ames Family Trust 237 Salinas St 2 4,654 413.04$ 6,500 458.30$ 50 183.23$ 1,054.56$ 002 242 026 000 248 Main Street JS LLC 248 Main St 1 4,130 366.53$ 3,191 224.99$ 26 136.50$ 728.02$ 002 242 027 000 Taylor Fresh Foods Inc 250 Main St 1 3,248 288.26$ 3,002 211.66$ 24 126.00$ 625.92$ 002 242 028 000 Taylor Fresh
Foods Inc 207 Salinas St 2 13,195 1,171.05$ 27,300 1,924.85$ 340 1,245.93$ 4,341.83$ 002 242 029 000 City Of Salinas 219 Salinas St 2 0 ‐$ 16,875 1,189.81$ 140 513.03$ 1,702.84$ 002 242 030 000 Magdirila Diana B & Gloria 224 Main St 1 11,573 1,027.09$ 6,162 434.47$ 50 262.50$ 1,724.06$ 002 242 032 000 Salinas Urban Renewal Agency 230 Main St 1 0 ‐$ 1,795 126.56$ 22 115.50$ 242.06$ 002 242 033 000
City Of Salinas 228 Main St 2 0 ‐$ 1,000 70.51$ ‐$ 70.51$ 002 242 034 000 Juarez Maria 231 Salinas St 2 0 ‐$ 6,500 458.30$ 50 183.23$ 641.52$ 002 242 035 000 Piini Realty, Inc. 235 Salinas St 2 4,000 355.00$ 5,000 352.54$ 50 183.23$ 890.76$ 002 243 001 000 Finegan James Brian 58‐60 W Alisal St 2 5,980 530.72$ 6,900 486.50$ 242 886.81$ 1,904.03$ 002 243 002 000 Haversat Trudy 64
W Alisal St 2 2,000 177.50$ 3,000 211.52$ 40 146.58$ 535.60$ 002 243 003 000 Minhoto Properties LP/Piini Realty Inc. 66 W Alisal St 2 2,690 238.74$ 3,750 264.40$ 50 183.23$ 686.36$ 002 243 004 000 Santa Lucia Parlor No 97 Nsgw 76 W Alisal St 2 2,440 216.55$ 8,250 581.69$ 110 403.10$ 1,201.33$ 002 243 005 000 Minhoto Properties LP/Piini Realty Inc. 261 Lincoln Ave 2 4,877 432.83$ 8,400 592.26$ 262 960.10$ 1,985.19$ 002 244 002 000 City Of Salinas 215 Lincoln Ave 2 0 ‐$ 4,600 324.33$ 50 183.23$ 507.56$ 002 244 098 000 City Of Salinas 210 Salinas St 2 0 ‐$ 33,386 2,353.96$ 550 2,015.48$ 4,369.44$ 002 244 099 000 City Of Salinas 100 Howard St 2 0 ‐$ 39,472 2,783.07$ 588 2,154.73$ 4,937.80$ 002 245 001 000 El Camino Enterprises Inc 102 Lincoln Ave 2 1,204 106.85$ 5,063 356.98$ 151 553.34$ 1,017.17$ 002 245 002 000 City Of Salinas 106 Lincoln Ave 2 0 ‐$ 4,074 287.25$ 40 146.58$ 433.83$ 002 245 003 000 City Of Salinas 108 Lincoln Ave 2 0 ‐$ 4,050 285.56$ 40 146.58$ 432.14$ 002 245 004 000 City Of Salinas 112 Lincoln Ave 2 0 ‐$ 6,500 458.30$ 50 183.23$ 641.52$ 002 245 005 000 City Of Salinas 118 Lincoln Ave 2 0 ‐$ 6,500 458.30$ 50 183.23$ 641.52$ 002 245 006 000 City Of Salinas 120 Lincoln Ave 2 0 ‐$ 6,500 458.30$ 50 183.23$ 641.52$ 002 245 007 000 City Of Salinas 128 Lincoln Ave 2 0 ‐$ 6,500 458.30$ 50 183.23$ 641.52$ 002 245 008 000 City Of Salinas W Gabilan St 2 0 ‐$ 8,489 598.54$ 191 699.92$ 1,298.46$ 002 245 009 000 Joaquin Bear LLC 118 W Gabilan St 2 5,843 518.56$ 9,730 686.04$ 209 765.88$ 1,970.48$ 002 245 010 000 Pitman Robert J 125 Church St 2 4,375 388.28$ 6,500 458.30$ 50 183.23$ 1,029.80$ 002 245 011 000 Pitman John D & Robert J 117 Church St 2 6,000 532.49$ 6,500 458.30$ 50 183.23$ 1,174.02$ 002 245 012 000 Pitman John D & Robert J 111 Church St 2 2,360 209.45$ 6,500 458.30$ 50 183.23$ 850.97$ 002 245 014 000 Wlh Rentals
LLC 109 Central Ave 2 1,347 119.55$ 6,500 458.30$ 50 183.23$ 761.07$ 002 245 015 000 Wlh Rentals LLC 119 Central Ave 2 2,160 191.70$ 13,650 962.43$ 235 861.16$ 2,015.28$ 002 245 016 000 Pitman John D & Robert J 109 Church St 2 0 ‐$ 6,500 458.30$ 50 183.23$ 641.52$ 002 246 014 000 City Of Salinas 200‐222 Lincoln Ave 2 0 ‐$ 105,745 7,455.82$ 1320 4,837.14$ 12,292.96$ 002 247 001
000 U S A Lincoln Ave 2 0 ‐$ 37,418 2,638.25$ 820 3,004.89$ 5,643.14$ 002 248 002 000 Piini Joseph J3 2 W Gabilan St 2 14,229 1,262.81$ 25,967 1,830.87$ 327 1,198.29$ 4,291.97$ 002 248 005 000 Taylor Fresh Foods Inc 35 Central Ave 2 5,828 517.23$ 13,000 916.60$ 230 842.84$ 2,276.66$ 002 248 009 000 Monterey ‐Salinas Transit 110 Salinas Rd #Lot 1 2 778 69.05$ 18,699 1,318.42$ 357 1,308.23$ 2,695.69$ 002 248
010 010 Monterey ‐Salinas Transit 110 Salinas Rd #Lot 22 0 ‐$ 14,787 1,042.59$ 100 366.45$ 1,409.04$ 002 248 011 000 City Of Salinas 128 W Gabilan St 2 0 ‐$ 6,420 452.66$ 208 762.22$ 1,214.87$ 002 251 003 000 Magnolia Zarraga 114 Church St 2 1,496 132.77$ 6,200 437.15$ 50 183.23$ 753.14$ 002 251 014 000 Muller Rita A 123 Central Ave 2 3,834 340.26$ 16,900 1,191.58$ 260 952.77$ 2,484.61$ 002 251 015 000 Vega Nelson A 130 W Gabilan St 2 5,238 464.87$ 9,693 683.43$ 220 806.19$ 1,954.49$ 002 253 028 000 County Of Monterey *no Site Address* 2 0 ‐$ 134,992 9,517.95$ 1025 3,756.11$ 13,274.06$ 2/25/2023 4 of 5
APN Legal Owner Site # Site Street
Benefit
Zone Bldg SF Bldg Asmnt Lot SF Lot SF Asmnt Frontage LF Asmnt Annual
Assessment
SALINAS PROPERTY DATABASE Asmnt Fees Bldg. SF Lot SF LF 2023 ‐ 2024 TAX YEAR Zone 1 0.088749 0.070508 5.250000
CPI INCREASE 5.00% Zone 2 0.088749 0.070508 3.664500
002 253 029 000 County Of Monterey 168 W Alisal St 2 0 ‐$ 55,843 3,937.35$ 193 707.25$ 4,644.60$ 002 253 030 000 County Of Monterey 230 Church St 2 0 ‐$ 45,781 3,227.90$ 183 670.60$ 3,898.51$ 002 253 032 000 County Of Monterey *no Site Address* 2 0 ‐$ 61,115 4,309.04$ 505.49 1,852.37$ 6,161.41$ 002 253 033 000 County Of Monterey *no Site Address* 2 0 ‐$ 22,608 1,594.01$ 118.5 434.24$ 2,028.25$ 002 253 034 000 County
Of Monterey *no Site Address* 2 0 ‐$ 26,659 1,879.64$ 330.76 1,212.07$ 3,091.71$ 002 322 016 000 JRG Leasing II LLC 318 Cayuga St 2 21,161 1,878.02$ 15,630 1,102.03$ 120 439.74$ 3,419.79$ 002 322 018 000 County Of Monterey 142 W Alisal St 2 0 ‐$ 46,609 3,286.28$ 628 2,301.31$ 5,587.59$ 002 331 002 000 Maldonado Albert 324 Lincoln Ave 2 4,200 372.75$ 7,984 562.93$ 60 219.87$ 1,155.55$ 002 331 010 000 City
Of Salinas 101 W Alisal St 2 0 ‐$ 148,648 10,480.80$ 1649 6,042.76$ 16,523.56$ 002 335 005 000 MT18 123 W Alisal St 2 34,188 3,034.16$ 37,026 2,610.61$ 805 2,949.92$ 8,594.69$ 002 341 001 000 Taylor Fresh Foods Inc 300 Main St 1 25,681 2,279.17$ 18,614 1,312.43$ 274 1,438.50$ 5,030.09$ 002 341 002 000 Ariel Theatrical Inc 320 Main St 1 6,192 549.53$ 6,200 437.15$ 50 262.50$ 1,249.18$ 002 341 004 000 Burks Cleo V 330 Main
St 1 3,042 269.97$ 3,100 218.57$ 29 152.25$ 640.80$ 002 341 005 000 Serra Apartments Inc 338 Main St 1 13,089 1,161.64$ 12,628 890.37$ 102 535.50$ 2,587.51$ 002 341 006 000 Taylor Fresh Foods Inc 344 Main St 1 11,472 1,018.13$ 6,323 445.82$ 50 262.50$ 1,726.45$ 002 341 007 000 Kattner Robert 350 Main St 1 7,222 640.95$ 6,250 440.67$ 50 262.50$ 1,344.12$ 002 341 009 000 Boerlin Family Trust 362 Main St 1 2,437 216.28$ 2,480 174.86$ 20 105.00$ 496.14$ 002 341 010 000 Haney Gaylon L 364 Main St 1 940 83.42$ 1,612 113.66$ 13 68.25$ 265.33$ 002 341 011 000 Haney Gaylon L 366 Main St 1 2,064 183.18$ 2,180 153.71$ 17 89.25$ 426.13$ 002 341 012 000 Salmina Amy M & William J 376 Main St #A 1 7,500 665.62$ 6,200 437.15$ 125 656.25$ 1,759.02$ 002 341 014 000 City Of
Salinas 345 Salinas St 2 0 ‐$ 6,410 451.95$ 50 183.23$ 635.18$ 002 341 015 000 City Of Salinas Salinas St 2 0 ‐$ 6,552 461.97$ 50 183.23$ 645.19$ 002 341 016 000 City Of Salinas Salinas St 2 0 ‐$ 13,336 940.29$ 100 366.45$ 1,306.74$ 002 341 018 000 Gold Valley Properties LLC 333 Salinas St 2 13,176 1,169.36$ 19,000 1,339.64$ 150 549.68$ 3,058.68$ 002 341 019 000 Salinas Civic Ctr
Bldg LLC 21 W Alisal St 2 18,000 1,597.48$ 18,982 1,338.37$ 280 1,026.06$ 3,961.92$ 002 341 020 000 Hitchcock Richard Leslie 356 Main St 1 4,250 377.18$ 6,200 437.15$ 50 262.50$ 1,076.83$ 002 341 025 000 Kawahira Akira & Lillian 385 Salinas St 2 8,500 754.37$ 13,000 916.60$ 230 842.84$ 2,513.80$ 002 342 009 000 400 Main 415 Salinas St 2 2,007 178.12$ 10,032 707.33$ 282 1,033.39$ 1,918.84$ 002 342 011 000 400 Main 406 Main St 1 12,985
1,152.41$ 31,799 2,242.07$ 558 2,929.50$ 6,323.98$ 002 345 016 000 Parco Family Investments LP 344 Salinas St 2 27,660 2,454.80$ 12,362 871.61$ 597 2,187.71$ 5,514.12$ 002 345 018 000 City Of Salinas 65 W Alisal St 2 0 ‐$ 23,719 1,672.37$ 440 1,612.38$ 3,284.75$ 002 345 019 000 City Of Salinas 320 Salinas St 2 0 ‐$ 51,383 3,622.89$ 350 1,282.58$ 4,905.46$ 002 346 001 000 3some Par‐Tners
LLC 328 Main St #A 1 0 ‐$ 0 ‐$ 0 ‐$ ‐$ 002 346 002 000 3some Par‐Tners LLC 328 Main St #A 1 2,677 237.58$ 3,099 218.50$ 25 131.25$ 587.33$ 002 346 003 000 3some Par‐Tners LLC 328 Main St #B 2 1,567 139.07$ 0 ‐$ 0 ‐$ 139.07$ 002 351 008 000 Pi Properties No 140 LLC 405 Monterey St 1 20,828 1,848.47$ 45,506 3,208.51$ 593 3,113.25$ 8,170.23$ 002 351 009 000 Northern Calif Savings & Loan 425 Main St 1 8,905 790.31$ 39,400 2,778.00$ 480 2,520.00$ 6,088.31$ 002 351 010 000 Berryessa LLC 27 E John St 2 756 67.09$ 16,568 1,168.17$ 298 1,092.02$ 2,327.28$ 002 355 008 000 VF & B LLC 401 Monterey St 2 8,090 717.98$ 18,656 1,315.39$ 267.23 979.26$ 3,012.63$ Totals 1,323,261 $117,438.29 3,111,932 219,414.54$ 35,640 142,413.31$ 479,266.13$ 2/25/2023 5 of 5
Annual Work Plan
Accomplishments and Goals FY 2022/2023
Sidewalk Operations, Beautification, & Order (SOBO)
Committee
Committee Members: Greg Piini, Joel Panzer
The Sidewalk Operations, Beautification, and Order Committee (SOBO) is charged with making the Salinas City Center District (District) a safer, more family-friendly place by overseeing private security and coordinating security needs with the City of Salinas Police Department. In addition, the SOBO Committee works on beautification efforts to keep the District well maintained and landscaped for the public, merchants, and property owners’ enjoyment.
The SOBO Committee was established in 2016. Over the past six years, SOBO has been run by a volunteer group that addresses security and sidewalk maintenance. Most areas of responsibility are provided under contract and have not varied significantly for several years.
SOBO’s services also adapted over the years due to the challenges presented by COVID. This primarily included switching security vendors to Allied Security in 2020 and expanding Smith & Enright’s sidewalk maintenance to our entire District after losing Hope Services in 2020.
Committee Accomplishments FY 2021/22
• Continued to contract with Allied Security for security services throughout our District. To improve security, Allied provides foot patrol six days a week; interacts with the local homeless population; responds to calls from local merchants, businesses, and property owners; and coordinates with the police department.
• Continued to contract with Smith & Enright for landscaping and sidewalk maintenance services to the entire District. Smith & Enright’s services cover the entire District and include trimming, weeding, sweeping, blowing, and picking up debris twice a week. • Provided maintenance and additional sidewalk pressure washing/cleaning for the Main Street Project.
• Provided maintenance and flower replacements for the Main Street Project, pots on the 400 Block and various planters and hanging baskets.
• Expanded Smith & Enright’s contract to include maintenance of the new planted areas of the Main Street Project.
• Supervised the work efforts of Kevin Hayes in his role staffing the Streetscape Maintenance position. Kevin provides valuable maintenance throughout the District as needed, with positive feedback from the business community. His electric utility vehicle helps Kevin be more efficient in managing our District.
• Implemented a security camera rebate program throughout the District but dismantled the program early due to lack of interest. One system was installed through this program at the NW corner of Salinas Street and Alisal Street.
Committee Goals FY 2022/2023
• Continue to provide maintenance, beautification, and security to our District in a manner that is in line with our budget.
• Seal the concrete on the sidewalks along Main Street to prevent staining and ease cleaning. • Add semi-annual pressure washing to the new sidewalks in the 2022/23 FY. Evaluate the effectiveness of the current pressure washing program.
• Transition the day-to-day oversight of SOBO’s operations to SCCIA’s District Coordinator, including supervising maintenance staff, overseeing payroll, communicating with SCCIA constituents, and purchasing supplies, as needed.
• Work with the City on replanting the leaning trees on Main Street. • Create additional job position to augment the Maintenance Team.
Budget FY 2022/23
We assume that the SOBO budget will remain the same for the 2022/23 Fiscal Year with an allocation of $274,200. These fees will be allocated as follows:
Streetscape Maintenance:
Employee payroll: $49,200
General Maintenance (Smith & Enright): $95,000
Pressure washing: $10,000
Total Streetscape Maintenance: $154,200
Security (Allied): $120,000
Total: $274,200
Security
Allied Security raised their rates mid-year to reflect needed cost of living wage increases for security staff. We will continue to contract with Allied Security at a cost of $119,808 a year ($2,304.00/week).
This contract provides security coverage from Monday through Saturday. We have not had any communication regarding potential cost increases for the upcoming year.
Landscaping and Maintenance – Zones 1 & 2
Smith & Enright currently provides
maintenance to the entire District. The cost is
scheduled to increase on January 1, 2023 to
$7,875 per month, or approximately $94,500
per year. This cost is allocated $4,140 per
month to Zone 1 and a portion of Zone 2
(Monterey Street to Salinas Street) and $3,725
per month for the remainder of Zone 2. We
anticipate continuing with Smith and Enright
for Zone 1 for FY2022/23 and will explore
switching Zone 2 back to Hope Services.
HOPE provided maintenance service to Zone 2
prior to COVID-19 and is gearing up to resume
contracting again. SOBO reached out to Hope
Services recently and are awaiting current
pricing.
Periodic maintenance “add-ons” do come-up
throughout the year. For FY2022/23, we
anticipate additional costs related to replacing
plants as needed, upgrading the hanging
baskets, treating aphids and other pests and
diseases, and straightening and/or replacing
five (5) leaning trees along Main Street. These items will be considered on a case-by-case basis and paid for from the FY2021/22 carryover.
Sidewalk Pressure Washing
Sidewalk pressure washing in FY2021/22 was provided by the Farmer’s Market and by Taylor Farms.
SOBO anticipates provided two cleanings in FY 2022/23 of the Main Street sidewalks. The cost is currently $900 per block (1 side), and this cost is anticipated to continue in FY2022/23. Continued participation with the Farmer’s Market and Taylor Farms will continue to be explored.
Sidewalk Sealing
Sealing the new concrete along Main Street is a priority; however, SOBO does not have any cost information yet on this project. SOBO will be researching options and obtaining bids in the near future and presenting options and costs to the Board. If approved, the sealing cost will likely be paid for from the FY2021/22 carryover.
Conclusion
At this point, SOBO operations have matured and are continuous with little variation. Having a “dialed in” program makes oversight by SOBO volunteers much easier than in prior years.
The proposed SOBO Budget for 2022/23 is estimated at $272,000. Ideally, SOBO will come back to the SCCIA Board to inform them of costs associated with HOPE Services, but no action will be needed to engage HOPE if costs are in alignment with current costs incurred by Smith and Enright for Zone 2.
SOBO also looks forward to working with the new district coordinator position to provide oversight of the day-to-day management.
District Identity & Streetscape Improvements (DISI)
Committee
Committee Members: Audrey Wardwell, Meryl Rasmussen, Jenna Hanson Abramson Committee Accomplishments FY 2021/22
• Hired a district coordinator.
• Received Salinas
Neighborhood Grant and
successfully activated
Downtown Salinas alleyways
with seasonal art.
• Worked with City of Salinas
staff to streamline
communication and
processes.
• Hired a grant writer and
successfully earned multiple
grants to benefit DISI efforts.
o Received grants
from California Arts
Council, Monterey
Peninsula Foundation, Harden Foundation, and the Arts Council of Monterey County. • Working with Hijos del Sol for mural work.
• Worked as a liaison with City for events in Downtown Salinas (SVFW, Relay for Life, Italia Fest, Laguna Seca Indy Car Event, etc.)
• Enhanced the Downtown banner process.
• Added colored lighting to Salinas Arch.
• Hosted Downtown Salinas walking tour and lunch with Blue Zones, city employees and important stakeholders.
• Coordinated with Rotary to promote downtown (Bruhn and 201 tours, and Bruce Taylor presentation of “What’s to Come Downtown”).
• Continued:
o Coordinating and hosting Tree of Peace lighting event, Salinas official holiday tree. o Downtown Salinas holiday décor and wrapped poles with garland and lights. o Running advertisements on KSBW promoting downtown.
o Communicate with merchants on upcoming events and news via email and Facebook group.
Committee Goals FY 2022/2023
• Continue to enhance Downtown banner program and study whether it could be profitable. • Produce “Welcome to Salinas City Center” bags to new merchants and “Salinas City is my Home” for tenants including swag and relevant information.
• Add speakers for streaming music on light poles throughout Downtown. • Work with Chamber for “Downtown Beer Passport”.
• Enhance communication and visibility with Downtown merchants by way of new District Coordinator.
o District Coordinator to work on development of a Downtown merchant group. o District Coordinator to contact other similar districts for collaboration meetings. • Monthly newsletter and biannual “What’s Happening in SCC” with Mayor and SCCIA board members.
• Work with City of Salinas to implement an event criteria checklist and possible coordinating fee. • Continue:
o Social media postings, print advertisements with the County Weekly, and KSBW commercials.
o Holiday décor and festivities including tree lighting. o Alley activation installations.
o Mural program for Downtown Salinas.
o Partnerships with major Downtown stakeholders: CSUMB @ Salinas City Center, Downtown Rotary, Alvarado on Main, Blue Zones, Taylor Farms, etc.
Land Use Committee (LUC)
Committee Members: Jason Retterer, Catherine Kobrinsky Evans, Steve Ish, Frank Saunders, Larry Bussard, Greg Findley, Brad Slama, Peter Kasavan, Jay DeSerpa, Kevin Dayton Committee Accomplishments FY 2021/22
Ongoing Support for and Implementation of the Downtown Vibrancy Plan Within a five-week period, Monterey County news media reported on progress and achievements of the Downtown Vibrancy Plan. Supporting and attracting more residential and retail development of the Downtown:
• New Businesses and Apartments in Formerly Decrepit Buildings Are Bringing Life to Oldtown Salinas - Monterey County Weekly - September 29, 2022
• Best Downtown Revitalization (2022): Oldtown Salinas - Monterey County Weekly - September 29, 2022
• Heart of Salinas Gets a New Life - Monterey Herald - October 15, 2022 (long, comprehensive article in Sunday edition)
• Salinas City Council Finds a Compromise on Inclusionary Housing Requirements in Downtown - Monterey County Weekly - October 19, 2022
• Historic Downtown Salinas Building Now Ready for People to Call Home - KSWB - October 25, 2022
• 301 Main Street in Downtown Salinas Has First Renters Moving in Next Week - Monterey Herald - October 27, 2022
• Applications Pour in for New Main Street Apartments in Downtown Salinas - Salinas Californian - October 28, 2022
Progress towards implementation of Vintage Sign Ordinance.
City of Salinas plans to engage a consultant to draft a Vintage Sign Ordinance for consideration by Salinas City Council in 2023. 3. Advocated for and assisted individual business with proposed signage.
Initiating a coalition of SV Chamber and Alisal reps to resurrect the Salinas Valley Chamber of Commerce’s Business Development Committee (“BDC”) (an advisory group to the City) for an objective review of City of Salinas permit process performance.
Advocated for and supported the Salinas City Council
enactment on June 21, 2022, of the Downtown
Outdoor Dining Forgivable Loan Program with
$150,000 in funding.
Worked in a coalition to review and comment on a
City of Salinas process for permits for outdoor dining
and retail.
Tracked implementation and compliance with the City
of Salinas Food Truck/Mobile Vendor Ordinance in
Downtown. No problems identified.
Achieved a compromise through the Salinas City
Council as various interests made arguments to
completely repeal or completely retain the
conditional exclusion of Downtown from the city’s inclusionary housing ordinance. More expensive adaptive reuse projects will continue to be exempt.
Held a Board Strategic Planning Retreat for the first formal goal-setting meeting since the establishment of the Salinas City Center Improvement Association, Downtown Salinas Community Benefit District, and Downtown Vibrancy Plan in 2015.
Progress toward construction of a parking structure at Church Street & Gabilan Street. Supported City/County adoption of a MOU relating to Downtown, which includes a schedule and timeline for assessing the feasibility of a new structure. Stakeholder meetings occurred to engage the community on possible design alternatives.
Committee Goals FY 2022/2023
Objective: City of Salinas Achieves Reputation Among Regional Developers and Small Businesses as Friendly for Obtaining Permits on Downtown Projects and Activities. • City/County financing, environmental review, and approval of a parking structure at Gabilan and Church with design standards that contribute to the aesthetic character of downtown. • Support development of parking district.
• Drafting and adoption of Zoning Code amendments that would:
o Reform the traffic impact fee structure in the Traffic Fee Program and Ordinance to significantly reduce fees and financial burden on businesses proposing to reuse or repurpose existing buildings.
o Streamline the permit approval process for certain kinds of vintage signs as an initial first step to an ultimate overhaul of sign ordinance and permit program and the creation of a new Vintage (Historic) Sign Ordinance.
• Participate in coalition of SV Chamber and Alisal reps to resurrect and implement prior permit reform plan that was spearheaded by the Salinas Valley Chamber of Commerce. Participate in the BDC to advocate for this plan and continuing improvements in the City permit process. • Enactment, implementation, and monitoring of business/user-friendly process for outdoor dining and retail permits.
• Advocate for and support MST Salinas Transit Center Relocation to Intermodal Transportation Center.
• Illumination of Facades of
Historic Buildings on Main
Street.
• Monitor and report dilapidated
vacant buildings for potential
City enforcement action.
• Advocate for and support future
development of a;
o Boutique Hotel.
o Grocery store.
o Student, workforce, and
other housing in
Downtown Salinas.
• Advocate and support relocation
of Farmer’s Market from Main
St. to Intermodal Transportation
Center or other location.
• Support, engage, advocate, and cross promote with the Heritage Park at the ITC. • Advocate for removal of diagonal pedestrian crossings. • Salinas Rotary Arch: Complete 3-way maintenance agreement with SCCIA, Salinas Rotary and City of Salinas.
• Participate in City outreach in their process of updating the General Plan Elements. Assure integration of EDE policies relating to these elements as intended. • Support and advocate for the continued implementation of the Downtown Vibrancy Plan and request City report on progress annually. (at least)
• Support and advocate for the continued implementation of the award-winning Economic Development Element (EDE) of the General Plan and request City report on progress annually as provided in the EDE.
• Seek grant funds to support the work of the LU Committee.
Annual Calendar
Organization Name Date Start Notes Source
City of
Salinas Disbursement 1 by City 12/28/2022
Assessments received +
50% tax exempt parcels MDA
SCCIA
District changes to Engineers
report due 1/31/2023
District boundary changes /
assessment formulas MDA
Accountant 1099's due to Vendors 1/31/2023
SCCIA
President appoints
Nominations Committee 2/15/2023
45 days before annual
meeting BYLAWS
SCCIA
Nominations Committee sends
out Nomination Forms 3/1/2023
30 days before annual
meeting BYLAWS
SCCIA
Deadline for submitting
nominations to NC 3/10/2023
20 days before annual
meeting BYLAWS
SCCIA
Annual Meeting (1st week
April) 4/1/2023
Election of new Directors by
sitting Directors
Appointment of Officers MDA/BYLAWS
Accountant Annual 990 Tax Filing due 4/15/2023
SCCIA Annual Report 4/30/2023 Submit to City Clerk MDA/BYLAWS SCCIA Annual Financial Statement 4/30/2023
Submit to City Clerk /
prepared by CPA MDA/BYLAWS
City of
Salinas Disbursement 2 by City 4/30/2023
Assessments received +
50% tax exempt parcels MDA
SCCIA
Review Committee Goals lists
for progress 5/1/2023
Report to Board by June
meeting
SCCIA
Assessment Data update
"Assessment Records" 6/1/2023
Submit to City Clerk + City
Finance Director MDA/BYLAWS
SCCIA Admin/Staffing Evaluation 6/1/2023
City of
Salinas Disbursement 3 by City 6/30/2023
Assessments received : any
additional amounts MDA
SCCIA 30 Day Dissolution Window 7/21/2023
requires 30% vote
(weighted)
SCCIA
Annual Work Plan & Budget
DRAFT (post by 11/1) 10/1/2023 submit for Board approval BYLAWS SCCIA
Annual Work Plan & Budget
FINAL (approve by 11/30) 11/1/2023
Post on Website / Make
Available BYLAWS
Appendix
2/10/23, 3:39 PM New businesses and apartments in formerly decrepit buildings are bringing life to Oldtown Salinas. | News | montereycountyweekl… https://www.montereycountyweekly.com/news/local_news/new-businesses-and-apartments-in-formerly-decrepit-buildings-are-bringing-life-to-oldtown-… 1/3 https://www.montereycountyweekly.com/news/local_news/new-businesses-and-apartments-in-formerly-decrepit- buildings-are-bringing-life-to-oldtown-salinas/article_12308164-3f5e-11ed-89ba-6b725a0239d6.html New businesses and apartments in formerly decrepit buildings are bringing life to Oldtown Salinas.
Celia Jiménez
Sep 29, 2022
The art deco-inspired interior of Alvarado Street Brewery’s Salinas location nears completion, with an anticipated opening date in late October.
DANIEL DREIFUSS
2/10/23, 3:39 PM New businesses and apartments in formerly decrepit buildings are bringing life to Oldtown Salinas. | News | montereycountyweekl… https://www.montereycountyweekly.com/news/local_news/new-businesses-and-apartments-in-formerly-decrepit-buildings-are-bringing-life-to-oldtown-… 2/3 A watershed moment is happening in Salinas’ downtown. With the remodeling of two iconic buildings underway, a transformation that was already in progress is coming to fruition. The Dick Bruhn building, vacant since a 2016 fire, will be 19 apartments on the second and third floors, with commercial space on the first floor. Just down the block on Main Street, the former craft store Beverly’s is being transformed into a second location for Monterey-based Heirloom Pizza, with a concept that includes a live music venue, set to open in 2023. The former Rabobank building will have 50 studio apartments upstairs, and the first floor will become a new, 5,000-square-foot outpost of Alvarado Street Brewery, which on Sept. 26-27 held a job fair in hopes of hiring up to 40 employees.
“I was looking at Oldtown Salinas for years,” says JC Hill, co-owner of Alvarado Street Brewery.
Recent changes like streetscape modifications that made one-ways into two-way streets, the Salinas arch and more businesses moving in made it the right time to open a new location on Main Street.
Salinas’ Downtown Vibrancy Plan,
approved by City Council in 2015, has been in the works for over a decade. In the past couple of years the city invested over $10 million in infrastructure, including sewer and water lines, roads and sidewalks.
Besides infrastructure, city officials wanted to make downtown more enticing for developers. In 2018, they passed an adaptive reuse ordinance, which allows the conversion of non-residential buildings over 50 years old into residential spaces. “We removed a lot of the barriers,” says Lisa Brinton, assistant director in the Community Development Department. Those included parking restrictions and open space requirements.
These revitalized buildings are just the beginning. The old Greyhound Bus station building, which – like the Bruhn and Beverly’s buildings, is also owned by the Taylor Group behind Taylor Farms – is expected to see a makeover into offices or housing. Taylor Farms built its headquarters downtown in 2015, kickstarting progress.
City staff are working with other developers for city-owned parking lots 1, 8 and 12 for different projects, which are early in negotiations. “We’ll see a lot of development in the next three to five years in the downtown,” City Manager Steve Carrigan says. He expects those plans to appear on City Council agendas by early November.
2/10/23, 3:39 PM New businesses and apartments in formerly decrepit buildings are bringing life to Oldtown Salinas. | News | montereycountyweekl… https://www.montereycountyweekly.com/news/local_news/new-businesses-and-apartments-in-formerly-decrepit-buildings-are-bringing-life-to-oldtown-… 3/3 Celia Jiménez
The city is also working with the county to build a three-story, 600-space parking structure on Church and Gabilan streets.
Carrigan says the city has seen an uptick of visitors in downtown Salinas in the past couple of years and with more offices, apartments, and businesses coming into downtown traffic is expected to increase.
Salinas also welcomes outdoor dining and will keep encouraging businesses to obtain permanent outdoor-dining permits.
Some improvements listed in the 2015 Vibrancy Plan remain just ideas, like a grocery store. 2/10/23, 3:41 PM Best Downtown Revitalization (2022) | Editors Picks | montereycountyweekly.com https://www.montereycountyweekly.com/best/2022/editors-picks/best-downtown-revitalization-2022/article_a99917fa-3ab3-11ed-960c-f3cda3b51e2c.h… 1/2 https://www.montereycountyweekly.com/best/2022/editors-picks/best-downtown-revitalization- 2022/article_a99917fa-3ab3-11ed-960c-f3cda3b51e2c.html
Best Downtown Revitalization (2022)
Sep 29, 2022
Oldtown Salinas
You know that long-promised urban renewal that was supposed to make Oldtown Salinas cool? It’s on. The transformation owes much to a one-man redevelopment agency, Bruce Taylor, who moved his company’s (Taylor Farms) headquarters downtown 10 years ago. The results of that investment are tangible and impressive: new restaurants, breweries and retail establishments have sprung up to make Salinas’ downtown lively and fun. In May 2021, a new landmark took hold: a 70-foot welcome arch was erected over Main Street. More is on the way. Alvarado Street Brewery is set to open in fall of 2022 on the ground floor of the old Rabobank tower, which will have 49 apartments above it. The burnt-out Dick Bruhn building, another Taylor project, features 19 apartments above street-level restaurants. The old Beverly’s Fabrics, a classic building, will soon house Heirloom Pizza Co. and a live music venue, and Taylor also bought the long-deserted Greyhound bus depot that he plans to convert into office space and workforce housing. The future is right now for Salinas. 2/10/23, 3:44 PM Heart of Salinas gets a new life – Monterey Herald https://www.montereyherald.com/2022/10/15/heart-of-salinas-gets-a-new-life/ 1/12 By By JAMES HERRERAJAMES HERRERA | | [email protected]@montereyherald.com | Monterey Herald | Monterey Herald PUBLISHED: PUBLISHED: October 15, 2022 at 6:19 a.m.October 15, 2022 at 6:19 a.m. | UPDATED: | UPDATED: December 23, 2022 at 3:05December 23, 2022 at 3:05 p.m.p.m.
The reinvented Salinas sign that graces the revitalized downtown has become a focalThe reinvented Salinas sign that graces the revitalized downtown has become a focal point and favored picture frame for the community. (James Herrera/Monterey Herald)point and favored picture frame for the community. (James Herrera/Monterey Herald)
BUSINESSBUSINESS
Heart of Salinas gets a new lifeHeart of Salinas gets a new life
2/10/23, 3:44 PM Heart of Salinas gets a new life – Monterey Herald https://www.montereyherald.com/2022/10/15/heart-of-salinas-gets-a-new-life/ 2/12 SALINAS – The 100 through 300 blocks of Main Street in Salinas have been referredSALINAS – The 100 through 300 blocks of Main Street in Salinas have been referred to as old town, downtown and city center, but whatever it’s called, the heart ofto as old town, downtown and city center, but whatever it’s called, the heart of Salinas is seeing a resurgence.Salinas is seeing a resurgence. “Few people recognize this, but downtown Salinas is an outstanding example of the“Few people recognize this, but downtown Salinas is an outstanding example of the transformation of a struggling downtown into the transit-oriented, density-housingtransformation of a struggling downtown into the transit-oriented, density-housing ideal that the state wants to see to address climate change and improve the qualityideal that the state wants to see to address climate change and improve the quality of life for California residents, ” said Kevin Dayton, Salinas City Center Improvementof life for California residents, ” said Kevin Dayton, Salinas City Center Improvement Association government affairs director.Association government affairs director.
A shift in how the area is perceived is due in large part to the city’s downtownA shift in how the area is perceived is due in large part to the city’s downtown vibrancy plan, said Salinas Mayor Kimbley Craig. The work there is about 90%vibrancy plan, said Salinas Mayor Kimbley Craig. The work there is about 90% complete.complete.
Still to come is the possibility of public art and a mural in a key walkway, but thoseStill to come is the possibility of public art and a mural in a key walkway, but those are finishing touches to what appears to be a fully-realized reimagination of aare finishing touches to what appears to be a fully-realized reimagination of a community’s downtown, she said.community’s downtown, she said.
The revitalization happened over nine years with planning and community outreachThe revitalization happened over nine years with planning and community outreach starting in 2012.starting in 2012.
The Salinas Downtown Vibrancy Plan was approved in 2015 by the Salinas CityThe Salinas Downtown Vibrancy Plan was approved in 2015 by the Salinas City Council and Monterey County Board of Supervisors after two years of “communityCouncil and Monterey County Board of Supervisors after two years of “community input and discussion, ” said Dayton. “Much of the impetus came from property andinput and discussion, ” said Dayton. “Much of the impetus came from property and business owners in the downtown. It was not a city project. A consultant helped usbusiness owners in the downtown. It was not a city project. A consultant helped us who had experience with transforming Little Italy in San Diego. ”who had experience with transforming Little Italy in San Diego. ” The plan’s goal is to preserve Salinas’ connection to history while creating a mix ofThe plan’s goal is to preserve Salinas’ connection to history while creating a mix of residences, businesses, civic institutions, recreation, and culture in a safe and vibrantresidences, businesses, civic institutions, recreation, and culture in a safe and vibrant environment.environment.
The city’s center has been transformed in many ways such as, returning to a two-wayThe city’s center has been transformed in many ways such as, returning to a two-way traffic pattern with a mix of angled- and parallel-parking spaces, expanded walkwaystraffic pattern with a mix of angled- and parallel-parking spaces, expanded walkways and gathering spaces, festoon and mood lighting along the street and a focal point atand gathering spaces, festoon and mood lighting along the street and a focal point at its heart in the form of an eye-catching nameplate.its heart in the form of an eye-catching nameplate.
Craig said she believes the new, updated Salinas sign that arches about two storiesCraig said she believes the new, updated Salinas sign that arches about two stories high and 70 feet across Main Street is the defining feature of the reinvigoratedhigh and 70 feet across Main Street is the defining feature of the reinvigorated downtown. The structure incorporates the name of the city using the same fontdowntown. The structure incorporates the name of the city using the same font from an earlier incarnation that was installed in 1915 but removed long ago, andfrom an earlier incarnation that was installed in 1915 but removed long ago, and puts it into a modern setting. The sign was designed by local architect Peter Kasavan,puts it into a modern setting. The sign was designed by local architect Peter Kasavan, funded by the Rotary Club of Salinas and manufactured by Valley Fabrication infunded by the Rotary Club of Salinas and manufactured by Valley Fabrication in Salinas.Salinas.
2/10/23, 3:44 PM Heart of Salinas gets a new life – Monterey Herald https://www.montereyherald.com/2022/10/15/heart-of-salinas-gets-a-new-life/ 3/12 Getting to this point in the downtown’s revitalization was a result of policy changesGetting to this point in the downtown’s revitalization was a result of policy changes in the city a few years ago including the blight accountability ordinance and thein the city a few years ago including the blight accountability ordinance and the adaptive reuse ordinance. Those, along with other provisions in the municipal code,adaptive reuse ordinance. Those, along with other provisions in the municipal code, allowed developers to convert some historic buildings into mixed-use projects, saidallowed developers to convert some historic buildings into mixed-use projects, said Dayton.Dayton.
Three major taxpayer-funded construction projects to improve the infrastructure ofThree major taxpayer-funded construction projects to improve the infrastructure of the downtown — the Main Street Streetscape Project, the West Alisal Downtownthe downtown — the Main Street Streetscape Project, the West Alisal Downtown Complete Streets Project, and Phase One of the Intermodal TransportationComplete Streets Project, and Phase One of the Intermodal Transportation Center/Salinas Rail Extension Kick-Start project — were also key to the downtownCenter/Salinas Rail Extension Kick-Start project — were also key to the downtown Salinas transformation, he said.Salinas transformation, he said.
The downtown area has a number of buildings that maintain their historic profilesThe downtown area has a number of buildings that maintain their historic profiles such as the McDougall building, which was built around 1900 on the corner of Mainsuch as the McDougall building, which was built around 1900 on the corner of Main and Gabilan streets. It currently houses businesses including First Awakeningsand Gabilan streets. It currently houses businesses including First Awakenings restaurant.restaurant.
Chris Ulrich, co-owner of First Awakenings, said his business has always been steadyChris Ulrich, co-owner of First Awakenings, said his business has always been steady “but we’ve seen more people downtown throughout the week. There’s more“but we’ve seen more people downtown throughout the week. There’s more restaurants and bars and things to do. ”restaurants and bars and things to do. ” Ulrich said parking is a problem since the revitalization change to two-way traffic ateUlrich said parking is a problem since the revitalization change to two-way traffic ate up some spots.up some spots.
Ulrich and his partner Craig Bell own locations in Monterey and Salinas and haveUlrich and his partner Craig Bell own locations in Monterey and Salinas and have had the downtown restaurant for 30 years. He likes the fact there is morehad the downtown restaurant for 30 years. He likes the fact there is more competition on Main Street.competition on Main Street.
“More business promotes more business, ” said Ulrich. “It gives people more of a“More business promotes more business, ” said Ulrich. “It gives people more of a choice. ”choice. ”
The downtown area has a parking structure near the Steinbeck Center along withThe downtown area has a parking structure near the Steinbeck Center along with street parking and a number of parking lots, but Dayton said more parking garagesstreet parking and a number of parking lots, but Dayton said more parking garages are being planned, including one the city and county are working on toare being planned, including one the city and county are working on to accommodate more people living in the downtown area in the future.accommodate more people living in the downtown area in the future.
The intersection at Main and Gabilan streets is also home to the Glikbarg buildingThe intersection at Main and Gabilan streets is also home to the Glikbarg building built in 1907 to house the Salinas City Bank. It’s currently home to Dubber’sbuilt in 1907 to house the Salinas City Bank. It’s currently home to Dubber’s Oldtown Bar and Grill on the northwest corner.Oldtown Bar and Grill on the northwest corner. 2/10/23, 3:44 PM Heart of Salinas gets a new life – Monterey Herald https://www.montereyherald.com/2022/10/15/heart-of-salinas-gets-a-new-life/ 4/12 But new buildings and reinvented spaces also populate old town exemplified byBut new buildings and reinvented spaces also populate old town exemplified by projects from Bruce T aylor, who first constructed the T aylor Farms headquarters inprojects from Bruce T aylor, who first constructed the T aylor Farms headquarters in 2015 in the 100 block of Main Street where the Cominos Hotel once stood. T aylor2015 in the 100 block of Main Street where the Cominos Hotel once stood. T aylor later said in a company newsletter that this was the first step toward his goal oflater said in a company newsletter that this was the first step toward his goal of revitalizing the city and that by opening the company headquarters in the center ofrevitalizing the city and that by opening the company headquarters in the center of town, it would create “the living room of Salinas, ” and be the catalyst for change intown, it would create “the living room of Salinas, ” and be the catalyst for change in the area.the area.
The much-anticipated renovation of what was last the burned-out shell of the former DickThe much-anticipated renovation of what was last the burned-out shell of the former Dick Bruhn building is nearing completion. When the project at the property, owned by BruceBruhn building is nearing completion. When the project at the property, owned by Bruce T aylor’s T aylor Fresh Foods, is finished it wall add 19 residential units and retail spaces toT aylor’s T aylor Fresh Foods, is finished it wall add 19 residential units and retail spaces to downtown Salinas. (James Herrera/Monterey Herald)downtown Salinas. (James Herrera/Monterey Herald) Another of T aylor’s projects is taking the building he bought in 2020 from a burned-Another of T aylor’s projects is taking the building he bought in 2020 from a burned- out shell and turning it into a mixed-use space of 19 residential units and five retailout shell and turning it into a mixed-use space of 19 residential units and five retail spots. The building was originally constructed in 1925, at the southwest corner ofspots. The building was originally constructed in 1925, at the southwest corner of Main and Alisal streets, as the headquarters of the agribusiness sector in the SalinasMain and Alisal streets, as the headquarters of the agribusiness sector in the Salinas Valley, housing the Farmers Mercantile Exchange. It would later become aValley, housing the Farmers Mercantile Exchange. It would later become a Montgomery Ward department store, then home to Dick Bruhn, a clothing store,Montgomery Ward department store, then home to Dick Bruhn, a clothing store, which occupied the space for 57 years until bankruptcy closed it in 2007. A firewhich occupied the space for 57 years until bankruptcy closed it in 2007. A fire broke out in the unoccupied building in February 2016, leaving only the exteriorbroke out in the unoccupied building in February 2016, leaving only the exterior walls intact. T oday, the nearly-finished renovated building has design elements thatwalls intact. T oday, the nearly-finished renovated building has design elements that reflect the T aylor headquarters property on the opposite end of Main Street.reflect the T aylor headquarters property on the opposite end of Main Street.
Across the street from the T aylor project on the southeast corner of the Main andAcross the street from the T aylor project on the southeast corner of the Main and Alisal intersection, is a classic example of an art deco to moderne building builtAlisal intersection, is a classic example of an art deco to moderne building built around 1930. It was last the Rabobank offices and is now a project by Brad Slamaaround 1930. It was last the Rabobank offices and is now a project by Brad Slama who is turning the upper floors of one of the tallest buildings in downtown into 50who is turning the upper floors of one of the tallest buildings in downtown into 50 studio apartments. The first floor will house the new Alvarado on Main, an offshootstudio apartments. The first floor will house the new Alvarado on Main, an offshoot of Alvarado Street Brewery in Monterey.of Alvarado Street Brewery in Monterey.
2/10/23, 3:44 PM Heart of Salinas gets a new life – Monterey Herald https://www.montereyherald.com/2022/10/15/heart-of-salinas-gets-a-new-life/ 5/12 A former bank building constructed in an art deco to moderne style at 301 Main Street isA former bank building constructed in an art deco to moderne style at 301 Main Street is undergoing a renovation to make it a mixed-use structure of stuio apartments and a diningundergoing a renovation to make it a mixed-use structure of stuio apartments and a dining and drinking establishment on its first floor. (James Herrera/Monterey Herald)and drinking establishment on its first floor. (James Herrera/Monterey Herald) Yet another T aylor property in downtown is the former Beverly’s Fabrics at 344Yet another T aylor property in downtown is the former Beverly’s Fabrics at 344 Main St., an art deco structure that is in the process of becoming Heirloom Pizza’sMain St., an art deco structure that is in the process of becoming Heirloom Pizza’s second location aside from its premiere spot in Monterey.second location aside from its premiere spot in Monterey.
In the 200 block of Main Street, United Way Monterey County acquired a building inIn the 200 block of Main Street, United Way Monterey County acquired a building in June for its Community Impact Center that was built circa 1900. The Salinas ElksJune for its Community Impact Center that was built circa 1900. The Salinas Elks Lodge occupied the second floor for many decades.Lodge occupied the second floor for many decades. “It feels like we’ve moved into a thriving zone. We’re able to walk to see our partners“It feels like we’ve moved into a thriving zone. We’re able to walk to see our partners at the city and county, and it’s great to be able to meet up with folks at some of theat the city and county, and it’s great to be able to meet up with folks at some of the amazing restaurants and cafes, ” said United Way Monterey County President andamazing restaurants and cafes, ” said United Way Monterey County President and CEO Katy Castagna. “The city itself is more exciting, walkable, safe and visuallyCEO Katy Castagna. “The city itself is more exciting, walkable, safe and visually appealing than ever before. ”appealing than ever before. ” Dayton said that soon “We’ll have five breweries on Main Street. ”Dayton said that soon “We’ll have five breweries on Main Street. ” With downtown Salinas having a renaissance, the community has come out toWith downtown Salinas having a renaissance, the community has come out to experience the new vibe.experience the new vibe.
Steve McShane, CEO of the Salinas Valley Chamber of Commerce said theSteve McShane, CEO of the Salinas Valley Chamber of Commerce said the improvements to downtown have been “groundbreaking for the city and the region”improvements to downtown have been “groundbreaking for the city and the region” and reports that a majority of merchants, property owners and customers haveand reports that a majority of merchants, property owners and customers have responded with positive feedback.responded with positive feedback. “Success doesn’t come without room for improvement, ” said McShane. “There have“Success doesn’t come without room for improvement, ” said McShane. “There have been requests for increased parking and more downtown housing for people thatbeen requests for increased parking and more downtown housing for people that don’t want cars and want to be close to either work or nightlife. ”don’t want cars and want to be close to either work or nightlife. ” 2/10/23, 3:44 PM Heart of Salinas gets a new life – Monterey Herald https://www.montereyherald.com/2022/10/15/heart-of-salinas-gets-a-new-life/ 6/12 He said that “before the paint was even dry, downtown was host to expanded,He said that “before the paint was even dry, downtown was host to expanded, existing and new events. ”existing and new events. ”
Families choose from the bounty of produce and vendor goods at the weekly farmersFamilies choose from the bounty of produce and vendor goods at the weekly farmers market in downtown Salinas. (James Herrera/Monterey Herald)market in downtown Salinas. (James Herrera/Monterey Herald) From a weekly farmers market, to festivals, celebrations and car shows, the threeFrom a weekly farmers market, to festivals, celebrations and car shows, the three blocks of Main Street has become a draw.blocks of Main Street has become a draw.
The Salinas City Center Farmers Market, which operates year-round from 9 a.m. to 2The Salinas City Center Farmers Market, which operates year-round from 9 a.m. to 2 p.m. each Saturday, fills the 300 block of Main Street between Alisal and San Luisp.m. each Saturday, fills the 300 block of Main Street between Alisal and San Luis streets with a number of vendors selling produce, specialty food items, arts andstreets with a number of vendors selling produce, specialty food items, arts and crafts, and other goods, to eager crowds rain or shine.crafts, and other goods, to eager crowds rain or shine. “There are a number of special events occurring in downtown Salinas, ” said“There are a number of special events occurring in downtown Salinas, ” said McShane. “This has been a boon for most businesses. For any merchants that haveMcShane. “This has been a boon for most businesses. For any merchants that have been inconvenienced, feedback is important as we continue to develop abeen inconvenienced, feedback is important as we continue to develop a programming schedule that works best for everyone. ”programming schedule that works best for everyone. ” He added that newcomers to downtown Salinas are thrilled by the improvementsHe added that newcomers to downtown Salinas are thrilled by the improvements and the charm.and the charm.
“This last weekend I was in two downtown establishments and ran into folks from“This last weekend I was in two downtown establishments and ran into folks from Watsonville and San Jose visiting due to positive word of mouth, ” said McShane.Watsonville and San Jose visiting due to positive word of mouth, ” said McShane. “Downtown Salinas is going through a renaissance and I’m truly optimistic that the“Downtown Salinas is going through a renaissance and I’m truly optimistic that the positive feedback could be a game changer for the entire city. ”positive feedback could be a game changer for the entire city. ” 2/10/23, 3:44 PM Heart of Salinas gets a new life – Monterey Herald https://www.montereyherald.com/2022/10/15/heart-of-salinas-gets-a-new-life/ 7/12 At the top of downtown is the National Steinbeck Center in the CSU Monterey BayAt the top of downtown is the National Steinbeck Center in the CSU Monterey Bay at Salinas City Center building.at Salinas City Center building.
The university acquired the Steinbeck Center in 2015, purchasing the building andThe university acquired the Steinbeck Center in 2015, purchasing the building and the land from the city while keeping the Steinbeck Center and museum as a tenant inthe land from the city while keeping the Steinbeck Center and museum as a tenant in a lease agreement. The facility is a conference, meeting, and event space for thea lease agreement. The facility is a conference, meeting, and event space for the community.community.
An important asset to the future of downtown Salinas is located nearby at theAn important asset to the future of downtown Salinas is located nearby at the northwest corner of Market and North Main streets.northwest corner of Market and North Main streets.
The Intermodal Transportation Center has recently seen its own renovation inThe Intermodal Transportation Center has recently seen its own renovation in anticipation of Caltrain connecting Salinas with Gilroy, San Jose and San Francisco.anticipation of Caltrain connecting Salinas with Gilroy, San Jose and San Francisco.
Once Caltrain rail service between Salinas and points north becomes reality, theOnce Caltrain rail service between Salinas and points north becomes reality, the draw of Salinas City Center will be tested in its ability to attract visitors to spenddraw of Salinas City Center will be tested in its ability to attract visitors to spend time and money downtown.time and money downtown.
“We currently estimate that service could begin as early as 2025, once the“We currently estimate that service could begin as early as 2025, once the improvements have been constructed at Salinas and Gilroy, ” said Christina Watson,improvements have been constructed at Salinas and Gilroy, ” said Christina Watson, Transportation Agency for Monterey County director of planning. “The project isTransportation Agency for Monterey County director of planning. “The project is currently in the final design and property acquisition stage. We expect to go out tocurrently in the final design and property acquisition stage. We expect to go out to bid for construction in early 2024. ”bid for construction in early 2024. ” The first phase of the Monterey County Rail Extension project focused onThe first phase of the Monterey County Rail Extension project focused on improvements to the existing Salinas train station and was completed in early 2021.improvements to the existing Salinas train station and was completed in early 2021.
It included extending Lincoln Avenue, installing bike lanes and storage, improvingIt included extending Lincoln Avenue, installing bike lanes and storage, improving pedestrian access and designating loading berths for Monterey-Salinas Transit andpedestrian access and designating loading berths for Monterey-Salinas Transit and intercity buses, while constructing and repaving the parking lots.intercity buses, while constructing and repaving the parking lots.
Phase two will be the construction of a train layover facility for Caltrain, including aPhase two will be the construction of a train layover facility for Caltrain, including a train crew base building and storage shed, fencing and lighting, as well as thetrain crew base building and storage shed, fencing and lighting, as well as the construction of a new platform.construction of a new platform.
Amtrak’s Coast Starlight is expected to continue to stop at the existing Salinas trainAmtrak’s Coast Starlight is expected to continue to stop at the existing Salinas train depot once a day on its round trip between Los Angeles and Seattle, said Watson.depot once a day on its round trip between Los Angeles and Seattle, said Watson.
Before the COVID-19 pandemic, the Transportation Agency for Monterey CountyBefore the COVID-19 pandemic, the Transportation Agency for Monterey County and its partners had done multiple ridership studies over the years and estimatedand its partners had done multiple ridership studies over the years and estimated between 150,000 to 520,000 people would ride the rails annually between Salinasbetween 150,000 to 520,000 people would ride the rails annually between Salinas and northern points depending on frequency, type, and timing of the trains.and northern points depending on frequency, type, and timing of the trains. 2/10/23, 3:44 PM Heart of Salinas gets a new life – Monterey Herald https://www.montereyherald.com/2022/10/15/heart-of-salinas-gets-a-new-life/ 8/12 “We have not done a new ridership study since the pandemic decimated transit“We have not done a new ridership study since the pandemic decimated transit ridership across the state, but Caltrans has a new rail ridership model they are usingridership across the state, but Caltrans has a new rail ridership model they are using for the forthcoming 2022 State Rail Plan, and we look forward to finding out thefor the forthcoming 2022 State Rail Plan, and we look forward to finding out the results of that analysis, ” said Watson.results of that analysis, ” said Watson.
A hotel could possibly be built at the train station to give visitors a lodgingA hotel could possibly be built at the train station to give visitors a lodging opportunity close to Salinas City Center, said Craig.opportunity close to Salinas City Center, said Craig.
The Intermodal Transportation Center recently saw the California Welcome CenterThe Intermodal Transportation Center recently saw the California Welcome Center and its Heritage Center museum move into the former Southern Pacific Freightand its Heritage Center museum move into the former Southern Pacific Freight Depot No. 1A Station Place. Operated by the Salinas Valley T ourism and VisitorsDepot No. 1A Station Place. Operated by the Salinas Valley T ourism and Visitors Bureau, the welcome center aims to help people discover the region’s attractions.Bureau, the welcome center aims to help people discover the region’s attractions.
The idea is to expand the heritage center display space, eventually making it part of aThe idea is to expand the heritage center display space, eventually making it part of a heritage park at the train station site. It would include the first mayor’s househeritage park at the train station site. It would include the first mayor’s house already at the property and the Monterey and Salinas Valley Railroad Group, as partalready at the property and the Monterey and Salinas Valley Railroad Group, as part of the transportation center.of the transportation center.
Sam Farr, a former Central Coast congressman who represented the region for moreSam Farr, a former Central Coast congressman who represented the region for more than two decades, was at an event recently held at the Heritage Center and wasthan two decades, was at an event recently held at the Heritage Center and was impressed.impressed.
“We have the opportunity, ” Farr said, “to develop the Salinas Valley into one of the“We have the opportunity, ” Farr said, “to develop the Salinas Valley into one of the most exciting rural tourism places in the world. ”most exciting rural tourism places in the world. ” James HerreraJames Herrera | Reporter| Reporter
James Herrera has been with The Herald for more than three decades,James Herrera has been with The Herald for more than three decades, during which he has been an ad designer, staff artist, newsroom graphicduring which he has been an ad designer, staff artist, newsroom graphic artist, videographer and now a reporter. He covers business and theartist, videographer and now a reporter. He covers business and the cities of Seaside, Marina, Sand City and Del Rey Oaks. Herrera can be reached viacities of Seaside, Marina, Sand City and Del Rey Oaks. Herrera can be reached via email at [email protected] or by phone at 831-726-4344.email at [email protected] or by phone at 831-726-4344. [email protected]@montereyherald.com
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2/10/23, 3:43 PM Salinas City Council finds a compromise on inclusionary housing requirements in downtown. | Monterey County NOW Intro | mont… https://www.montereycountyweekly.com/opinion/mcnow_intro/salinas-city-council-finds-a-compromise-on-inclusionary-housing-requirements-in-downt… 1/4 https://www.montereycountyweekly.com/opinion/mcnow_intro/salinas-city-council-finds-a-compromise-on- inclusionary-housing-requirements-in-downtown/article_d1c3a852-500d-11ed-9c8e-33a984e133bf.html Salinas City Council finds a compromise on inclusionary housing requirements in downtown.
Celia Jiménez
Oct 19, 2022
Dozens of residents celebrate outside of Salinas City Hall on Oct. 18, following the council’s decision to modify an inclusionary housing exemption in downtown Salinas. Celia Jiménez Celia Jiménez here, thinking about how compromise is a great baseline to start a dialogue between opposing parties.
2/10/23, 3:43 PM Salinas City Council finds a compromise on inclusionary housing requirements in downtown. | Monterey County NOW Intro | mont… https://www.montereycountyweekly.com/opinion/mcnow_intro/salinas-city-council-finds-a-compromise-on-inclusionary-housing-requirements-in-downt… 2/4 Yesterday, Oct. 18, Salinas City Council decided to keep an inclusionary housing exemption in place for adaptive-reuse building projects only and remove it for new construction. This decision was a compromise that the council hopes will continue to incentivize developers who want to remodel buildings in downtown, and also create more opportunity for lower-income residents to live in the area. “I know what it's like to live in affordable housing and to be discussed in a way that makes you disposable,” said an emotional City Councilmember Anthony Rocha. (Rocha was the one who pushed for reviewing this exemption, five years after it was first introduced.) “We are not dispensable. We should be treated as a priority because this is our community.” The plan as approved is a compromise: No requirement for existing buildings (which are more costly for developers) and reinstate the requirement of inclusionary units in new construction.
When Rocha’s motion passed, residents inside council chambers responded with cheers and applause, then moved outside to celebrate this win. Over 100 people showed up. Many wore green and held Center for Community Advocacy flags. People spoke in English, Mixteco and Spanish. Most supported removing the inclusionary housing exception in its entirety. Jesus Estrada, an organizer with CCA, says if inclusionary housing was constructed downtown, he would apply to live there.
For over two hours—half of yesterday’s council meeting—city staff, councilmembers and residents shared their thoughts about the inclusionary housing ordinance exemption in downtown Salinas (which, by the way, extends beyond Main Street; It’s called Central City Overlay).
“This ordinance is for the whole city, not just where it's convenient,” said Chris Barrera, Salinas 2055 LULAC president. “Oldtown belongs to all of us—the entire city, the residents of Salinas. And we all deserve an opportunity.” Barrera emphasizes that all people should have the opportunity to live in different parts of the city.
Frank Saunders, a downtown property owner, and Kevin Dayton, of the Salinas City Center Improvement Association and the Salinas Valley Chamber of Commerce, highlighted the revitalization currently underway in downtown Salinas. Saunders noted that 2/10/23, 3:43 PM Salinas City Council finds a compromise on inclusionary housing requirements in downtown. | Monterey County NOW Intro | mont… https://www.montereycountyweekly.com/opinion/mcnow_intro/salinas-city-council-finds-a-compromise-on-inclusionary-housing-requirements-in-downt… 3/4 since the city put the exception in place, only two residential projects—the Bruhn and Rabobank buildings—were remodeled in the area. (Units at the Bruhn Building are renting for $2,500-$3,500/month; in the Rabobank Building, studios are going for $1,500/month.) Natalie Herendeen, executive director of CCA, passionately asked for creative solutions. “If they're building houses, we have housing and we have jobs. Find ways to incentivize them, not at the cost of community members and not at the cost of well-being.” Developers have shared that without an exemption to the city’s ordinance, they wouldn’t be remodeling buildings and contributing to the Oldtown revitalization. And there’s the rub:
“If housing isn't built, there is no inclusionary housing,” noted Megan Hunter, the city’s director of community development.
Salinas’ downtown area has the highest number of affordable units in the city, and five years ago—after over two years of negotiations—developers and housing advocates came out with a plan to bring more housing to downtown: To exempt housing projects from the city’s inclusionary housing requirement, requiring that 12 to 20 percent of units are set aside for affordability criteria established by HUD.
“This is aimed at getting the market rate developers to do their fair share,” says Matt Huerta, a Salinas resident and housing advocate about the council’s decision. He thinks there is a commitment from the city to provide more affordable housing. “I think it was a very good day for all of us.” He adds that showing up to council meetings can make a difference:
“Without that pressure from the community, they would not have made that decision today,” Huerta says.
Ultimately the council voted 6-1 (Steve McShane dissenting) for the compromise plan. It marks a partial win for both developers and affordable housing advocates. The city’s inclusionary housing ordinance—including the Oldtown exemption—will be reviewed again in June.
Read full newsletter here.
Salinas strikes a compromise for affordable housing downtown. Shawarma off the beaten path. 2/10/23, 3:43 PM Salinas City Council finds a compromise on inclusionary housing requirements in downtown. | Monterey County NOW Intro | mont… https://www.montereycountyweekly.com/opinion/mcnow_intro/salinas-city-council-finds-a-compromise-on-inclusionary-housing-requirements-in-downt… 4/4 Celia Jiménez
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Historic downtown Salinas building now ready for people to call home Updated: 3:07 PM PDT Oct 25, 2022
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2/10/23, 3:45 PM Historic California building transformed into residential tower https://www.ksbw.com/article/historic-salinas-building-transformed-into-residential-tower/41760919 2/7 SALINAS, Calif. —
Ariana Jaso
Anchor/Reporter
A project in downtown Salinas that has been years in the making is now finished and ready for tenants.
The six-story Salinas National Bank building at 301 South Main St. has been transformed into a residential tower with commercial space on the bottom floor. Alvarado Street Brewery will be the building's first commercial tenant.
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First look inside the Alvarado Street Brewery's newest location For the past four years, the apartment building has been under construction by local developer Brad Slama. The project is now complete and ready for people to call home.
“The developer is really recognizing the historical elements and preserving them all along the way. You see that downstairs in the lobby where you get to see the beautiful art deco murals all throughout, which just add to the richness and moodiness of art, " said Audrey Wardwell, property manager at 36 North Properties. "We have 50 studios and the developer was able to maximize the square footage of this building to able the most housing possible. "
It's the first time the building will be anything other than a financial institution since it was built in 1930.
Salinas old bank building looks towards redevelopment
“There's a lot of excitement around this and I think what we're going to see is even more vibrancy and even more attention to an already exciting downtown Salinas, ” said Steve McShane, president of the Salinas Chamber of Commerce.
The project is expected to bring more housing, a quality of life and a positive economic impact to the downtown area. “You have the restaurant down on the bottom floor, so you've got more jobs. You also have people up here shopping, having an element of an economic benefit to downtown, all just by living in it, ” Wardwell said.
The apartments are already signing tenants up for leases with move-in dates beginning Nov. 1. Alvarado Street Brewery is set to open its new brewpub on Nov. 18.
2/10/23, 3:45 PM 301 Main Street in downtown Salinas has first renters moving in next week – Monterey Herald https://www.montereyherald.com/2022/10/27/301-main-street-in-downtown-salinas-has-first-renters-moving-in-next-week/ 1/5
By By JAMES HERRERAJAMES HERRERA | | [email protected]@montereyherald.com | Monterey Herald | Monterey Herald PUBLISHED: PUBLISHED: October 27, 2022 at 2:49 p.m.October 27, 2022 at 2:49 p.m. | UPDATED: | UPDATED: October 27, 2022 at 2:49 p.m.October 27, 2022 at 2:49 p.m. 301 Main Street, the new residential living space of 50 studio apartments in downtown301 Main Street, the new residential living space of 50 studio apartments in downtown Salinas is ready for the first tenants to move in on Nov. 1, 2022. (JamesSalinas is ready for the first tenants to move in on Nov. 1, 2022. (James Herrera/Monterey Herald)Herrera/Monterey Herald)
BUSINESSBUSINESS
301 Main Street in downtown301 Main Street in downtown
Salinas has first renters moving inSalinas has first renters moving in next weeknext week
2/10/23, 3:45 PM 301 Main Street in downtown Salinas has first renters moving in next week – Monterey Herald https://www.montereyherald.com/2022/10/27/301-main-street-in-downtown-salinas-has-first-renters-moving-in-next-week/ 2/5 SALINAS — An impressive-looking art deco building in downtown Salinas onceSALINAS — An impressive-looking art deco building in downtown Salinas once housed bank operations, but now the 90-year-old structure’s renovation ishoused bank operations, but now the 90-year-old structure’s renovation is complete, bringing large-scale residential apartment housing to the city’s center andcomplete, bringing large-scale residential apartment housing to the city’s center and more life to the 100 to 300 blocks of Old T own.more life to the 100 to 300 blocks of Old T own.
Brad Slama bought the historic six-story building at 301 Main St. six years ago forBrad Slama bought the historic six-story building at 301 Main St. six years ago for $4.5 million and has since poured his energy into the idea of providing living space$4.5 million and has since poured his energy into the idea of providing living space on the upper floors while creating room for a gathering place in the form of aon the upper floors while creating room for a gathering place in the form of a restaurant/bar on the first floor.restaurant/bar on the first floor. “I believe more people living in downtown will help the vibrancy project move“I believe more people living in downtown will help the vibrancy project move forward, ” said Slama, referring to the plan approved by the Salinas City Council andforward, ” said Slama, referring to the plan approved by the Salinas City Council and Monterey County Board of Supervisors in 2015, which has a stated goal to preserveMonterey County Board of Supervisors in 2015, which has a stated goal to preserve Salinas’ connection to history, while creating a mix of residences, businesses, civicSalinas’ connection to history, while creating a mix of residences, businesses, civic institutions, recreation and culture in a safe and vibrant environment.institutions, recreation and culture in a safe and vibrant environment. “Leasing has been going great, … people will start moving in Nov. 1, ” said Audrey“Leasing has been going great, … people will start moving in Nov. 1, ” said Audrey Wardwell, broker and owner of 36 North Properties. “We have six leased so far andWardwell, broker and owner of 36 North Properties. “We have six leased so far and 20 applications in … and great feedback from the showings. ”20 applications in … and great feedback from the showings. ” There are five floors of living space that were created after demolishing and guttingThere are five floors of living space that were created after demolishing and gutting for the residential units. Each of the 50 luxury studio apartments has a clean,for the residential units. Each of the 50 luxury studio apartments has a clean, modern design and offers different floor plans, ranging in size from 350 square feetmodern design and offers different floor plans, ranging in size from 350 square feet to 550 square feet. Units have multiple windows capitalizing on views of the city, andto 550 square feet. Units have multiple windows capitalizing on views of the city, and most with either the Gabilan or Santa Lucia mountains in sight from the high-ceilingmost with either the Gabilan or Santa Lucia mountains in sight from the high-ceiling rooms. Bathrooms are outfitted with custom walk-in showers using tile and Moenrooms. Bathrooms are outfitted with custom walk-in showers using tile and Moen shower systems, and LED-illuminated vanity mirrors. Kitchens include stainlessshower systems, and LED-illuminated vanity mirrors. Kitchens include stainless steel smart appliances, quartz countertops, and hardwood flooring covers eachsteel smart appliances, quartz countertops, and hardwood flooring covers each space.space.
There are laundry rooms on each floor that use a phone app to operate the washersThere are laundry rooms on each floor that use a phone app to operate the washers and dryers, elevators, on-site management, private, 24-hour locked entrances withand dryers, elevators, on-site management, private, 24-hour locked entrances with secure entry for tenants and guests, and parking. Storage units in the basement aresecure entry for tenants and guests, and parking. Storage units in the basement are available for an additional cost.available for an additional cost.
Units are priced from $1,650 to $2,200, with utilities — power, water, trash —Units are priced from $1,650 to $2,200, with utilities — power, water, trash — included.included.
Slama held onto the art deco design elements that give the building character fromSlama held onto the art deco design elements that give the building character from the exterior facade and entryways for residents along the side and back, and intothe exterior facade and entryways for residents along the side and back, and into what is now front-facing Alvarado on Main on the first floor.what is now front-facing Alvarado on Main on the first floor. 2/10/23, 3:45 PM 301 Main Street in downtown Salinas has first renters moving in next week – Monterey Herald https://www.montereyherald.com/2022/10/27/301-main-street-in-downtown-salinas-has-first-renters-moving-in-next-week/ 3/5 “I told Alvarado (Street Brewery) I wanted them here, ” said Slama. “I knew they had a“I told Alvarado (Street Brewery) I wanted them here, ” said Slama. “I knew they had a cult following. ”cult following. ”
The brewery restaurant will have its formal opening on Nov. 18, he said.The brewery restaurant will have its formal opening on Nov. 18, he said.
Walking into the front entrance at 301 Main St. into the dining establishment, oneWalking into the front entrance at 301 Main St. into the dining establishment, one passes through gold doorways topped with soaring eagles. The place is the offshootpasses through gold doorways topped with soaring eagles. The place is the offshoot of Alvarado Street Brewery in Monterey. Alvarado on Main incorporates originalof Alvarado Street Brewery in Monterey. Alvarado on Main incorporates original design elements from almost a century ago into its interior including existing walldesign elements from almost a century ago into its interior including existing wall treatments and reliefs, to replicating the chandeliers found in a small foyer andtreatments and reliefs, to replicating the chandeliers found in a small foyer and incorporating them into the grand lighting scheme for the brewery restaurant. Theincorporating them into the grand lighting scheme for the brewery restaurant. The space has high ceilings, a huge bar, booths and lounge areas. A mezzanine offersspace has high ceilings, a huge bar, booths and lounge areas. A mezzanine offers more space for events or additional seating, and the restaurant kitchen has re-more space for events or additional seating, and the restaurant kitchen has re- purposed the old bank vault into working and storage space.purposed the old bank vault into working and storage space.
Brad Slama stands inside one of the studio apartment units with views of the Santa LuciaBrad Slama stands inside one of the studio apartment units with views of the Santa Lucia Mountains and downtown Salinas. (James Herrera/Monterey Herald)Mountains and downtown Salinas. (James Herrera/Monterey Herald) Slama said he learned a lot from his father when as a student at Salinas High School,Slama said he learned a lot from his father when as a student at Salinas High School, he would join him on the job. His first taste of converting space into residential unitshe would join him on the job. His first taste of converting space into residential units came when he helped to create 10 apartment units on the third floor above thecame when he helped to create 10 apartment units on the third floor above the former Penny Farthing when he was 18. Out of high school, he worked for anformer Penny Farthing when he was 18. Out of high school, he worked for an electrical company and started flipping houses on his own, and went on to convertelectrical company and started flipping houses on his own, and went on to convert spaces into apartment units in Monterey and Salinas.spaces into apartment units in Monterey and Salinas. 2/10/23, 3:45 PM 301 Main Street in downtown Salinas has first renters moving in next week – Monterey Herald https://www.montereyherald.com/2022/10/27/301-main-street-in-downtown-salinas-has-first-renters-moving-in-next-week/ 4/5 “The opportunity presented itself, ” said Slama about his foray into buying the bank“The opportunity presented itself, ” said Slama about his foray into buying the bank building and converting it into apartments. He believes in taking existing structuresbuilding and converting it into apartments. He believes in taking existing structures and infill to provide housing instead of taking farmland to build new homes.and infill to provide housing instead of taking farmland to build new homes. “Most want to build traditional developments but the market I deal in is very niche”“Most want to build traditional developments but the market I deal in is very niche” and takes a certain amount of faith to accomplish, said Slama. “You have to haveand takes a certain amount of faith to accomplish, said Slama. “You have to have trust and faith in the city councils and planning commissions to make the righttrust and faith in the city councils and planning commissions to make the right decisions. ”decisions. ”
He said the 301 Main St. project was for him “more a labor of love than a labor forHe said the 301 Main St. project was for him “more a labor of love than a labor for profit. ”profit. ”
Now that his downtown Salinas project has reached this stage, Slama says he willNow that his downtown Salinas project has reached this stage, Slama says he will next focus on his developments on Garden Road in Monterey.next focus on his developments on Garden Road in Monterey. “I have three at the moment and am looking at two more, ” said Slama who added that“I have three at the moment and am looking at two more, ” said Slama who added that the current projects could produce 405 new living units for Monterey.the current projects could produce 405 new living units for Monterey.
AuthorAuthor James HerreraJames Herrera | Reporter| Reporter James Herrera has been with The Herald for more than three decades, duringJames Herrera has been with The Herald for more than three decades, during which he has been an ad designer, staff artist, newsroom graphic artist,which he has been an ad designer, staff artist, newsroom graphic artist, videographer and now a reporter. He covers business and the cities of Seaside,videographer and now a reporter. He covers business and the cities of Seaside, Marina, Sand City and Del Rey Oaks. Herrera can be reached via emailMarina, Sand City and Del Rey Oaks. Herrera can be reached via email at [email protected] or by phone at 831-726-4344.at [email protected] or by phone at 831-726-4344. [email protected]@montereyherald.com
Follow James Herrera Follow James Herrera @jamerra1@jamerra1 T ags: T ags: NewsletterNewsletter
2/10/23, 3:46 PM Apartment applications pour in downtown Salinas https://www.thecalifornian.com/story/news/2022/10/28/apartment-applications-pour-downtown-salinas/10609725002/ 2/4 NEWS
Applications pour in for new Main Street
apartments in downtown Salinas
Jocelyn Ortega Salinas Californian
Published 9:56 a.m. PT Oct. 28, 2022
The smell of fresh paint, sunshine spilling through a window, and the sounds of a bustling downtown Salinas will soon be a reality for residents of a new studio apartment complex.
The 50-unit complex, located at 301 Main Street, is five years in the making. City leaders and housing advocates call it "a step in the right direction," while others are questioning whether the units are affordable for residents.
The development was made possible through an adaptive reuse ordinance passed by Salinas City Council in 2018, which made it easier for developers to convert vacant underused commercial buildings into residential buildings. The complex was formerly the Rabobank building.
Property manager and 36 North Properties broker Audrey Wardwell says it has been a busy few weeks taking calls and multiple applications as they approach some of the first move-ins in November.
"We had some units that were reserved prior to finalizing all of the permits," Wardwell said. "We hope to add more people soon and just breathe life into this beautiful product." Wardwell is hopeful all of the units will be filled by the end of the year.
The units include high ceilings, hardwood floors, craftsman style cabinetry, stainless steel appliances and are priced between $1,550 - $2,200, depending on the floor plan.
Residents will have laundry room on every floor with appliances operated through an smartphone application, and 29 storage rooms in the basement to rent.
Restaurants and shops are just a few steps away. The apartments also sits above a new restaurant and bar created by the owners of Alvarado Street Brewery. "We haven't had anything like this in downtown," Wardwell said. "This building was built back in the 1930s and has always been a financial institution. Now, this building gets to give back to the community by bringing people to live in it, to walk around and shop at local businesses, and adds jobs with the new downstairs restaurant. 2/10/23, 3:46 PM Apartment applications pour in downtown Salinas https://www.thecalifornian.com/story/news/2022/10/28/apartment-applications-pour-downtown-salinas/10609725002/ 3/4 Council member and Salinas Chamber of Commerce CEO Steve McShane envisions a positive economic impact resulting from this new housing. "The city is motivated to do more in order to bring additional parking, housing and commercial office space investment to downtown Salinas," McShane said.
Across the street at 300 N. Main St., is another building that will soon provide additional housing units to the downtown area. The ground floor of the former Dick Bruhn building is currently under renovations to be used for commercial space while the second floor is set to have 19 rental units.
Advertisement for these units will be made sometime in the next month, according to city officials.
While all the new rental units get closer to opening, Council member Anthony Rocha questions if they will be affordable for some community members, particularly families and young professionals.
"We need to work harder to ensure nobody is left out when it comes to the revitalization of our Downtown," Rocha said. "We need more housing, but we also need to prioritize affordable housing that meets the needs of our farmworkers, teachers, hospitality workers, and all other essential workers who tirelessly serve our community." McShane says the city will continue efforts to provide for and address the affordable housing need.
"We want equality housing for types across the city," McShane said. "Sometimes you see a concentration of low and very low in one part of the city, and market rate in another part of the city. We're doing what we can so that the entire city includes housing for all categories of income."
Wardwell says she is hopeful these new housing units are just the start of more growth to come.
"I pray projects like this let other developers know that the city of Salinas wants to be revitalized and we have plenty of other buildings waiting for them," she said.
With just days away from welcoming the first new tenants, Wardwell says she is excited and encourages more people to apply and call this building their new home. 2/10/23, 4:15 PM Salinas Making Downtown Vibrant
https://mailchi.mp/landwatch/salinas-making-downtown-vibrant?e=b4af8b0fb1 1/4 View this email in your browser
Salinas is Leading in Policy & Outcomes!
Dear Friends,
Please join me in celebrating the growing vibrancy of Downtown Salinas.
In late October, Michael DeLapa and I
toured the newly opened 301 Main Street
mixed-use apartment building in Salinas.
The ground floor of the art moderne
building—previously Rabobank—is the
newest location for Alvarado Street
Brewery; above are five floors of beautiful
studio apartments. Many of the 49 units
are affordable by design to moderate
income residents of Salinas. Across the
street is 300 Main Street—the revitalized
Bruhn Building—consisting of ground floor commercial space with 19 renovated apartments above. Original construction for the buildings was in 1925 and 1930 respectively.
Not only is the 300 Main block a shining example of mixed-use redevelopment with attractive ground-floor retail—it is a harbinger for things to come as the City of Salinas fulfills the promise of its Downtown Vibrancy Plan, adopted by the City Council in 2015 and lauded by LandWatch in a letter to then-mayor Joe Gunter:
Subscribe Past Issues Translate
2/10/23, 4:15 PM Salinas Making Downtown Vibrant
https://mailchi.mp/landwatch/salinas-making-downtown-vibrant?e=b4af8b0fb1 2/4 “This multi-year initiative is intended to foster economic renewal for Salinas’s downtown. We strongly support the Plan’s focus on encouraging mixed-use development with an emphasis on apartments as well as creating a pedestrian and bicycle-friendly downtown.”
Sound familiar? It should, because LandWatch’s position in 2015 is consistent with the
Housing Element Policy Principles we developed in 2022 and which guide LandWatch’s advocacy now.
The Downtown Salinas
Vibrancy Plan wouldn’t
have been possible without
a coordinated effort by the
City Council, the County of
Monterey (which has
several properties
downtown), and staff who
crafted and reviewed the
ordinances at the core of
the Plan. Downtown
property owners, merchants, and community members also volunteered their time and expertise in crafting it.
Salinas set forth the vision in 2015 with the Vibrancy Plan and followed up in 2018 with an Adaptive Reuse Ordinance in 2018 permitting residential redevelopment of buildings older than 50 years in Downtown Salinas. In 2019, a blight prohibition ordinance passed the City Council, specifically targeting the blocks downtown where 301 Main is located and compelling further redevelopment.
Streamlining provisions in the form of expedited permit processing and reduced impact fees came as a direct result of consultation with builders and developers in creating the Vibrancy Plan. The authors call this “investment thinking”—an approach that holds promise for jurisdictions across the county—especially those on the Peninsula with similar potential for intensification of mixed use infill development in their upcoming Housing Element updates.
In recent correspondence with LandWatch, Brad Slama—the developer behind the 301 Main project—shared this with us:
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2/10/23, 4:15 PM Salinas Making Downtown Vibrant
https://mailchi.mp/landwatch/salinas-making-downtown-vibrant?e=b4af8b0fb1 3/4 “I’m thrilled that we were able to have your support on this project from start to finish. LandWatch supporting adaptive reuse proposals at key junctures has been pivotal.”
Please join LandWatch in advocating for more “investment thinking” as Monterey County communities update their Housing Elements during 2023.
When we know the times and dates for policy input opportunities, you’ll be the first to know.
Sincerely,
Gabriel Sanders
Deputy Director
What is in a
Housing Element?
General Plans are the blueprint for a
how a community grows and where.
There are nine required elements of
a General Plan including: land use,
circulation, housing, conservation,
open space, noise, safety,
environmental justice, and air quality.
State law requires local governments
update their housing elements every
five to eight years. Typically, the
Housing Element contains an
assessment of needs, lists
constraints on housing, provides an
opportunities analysis and site
assessment, a review of past plans
and performance, plus new housing
element goals.
An Intro to
CEQA
Did you know that the California
Environmental Quality Act (CEQA)—
pronounced “see-quah”—requires
three main steps? First, projects
must be reviewed to determine the
extent of impacts and where
feasible, those impacts must be
reduced through mitigation
measures. Second, those impacts
must be disclosed to the public and
decision makers prior to project
approval. And, third, the public is
guaranteed the right to participate in
the environmental review process
prior to project approval during public
comment periods and public
hearings.
Learn more online.
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2/10/23, 4:15 PM Salinas Making Downtown Vibrant
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3/1/23, 11:38 AM A Day Trip to Salinas Offers a Variety of Stellar New Dining Options | Good Times https://www.goodtimes.sc/a-day-trip-to-salinas-offers-a-variety-of-stellar-new-dining-options/?fbclid=IwAR0q5Fs7A8EhuHJV-ubjnRqMUhUAU3rMyMLL6jPftPsr-IOXEVdNB9g0yzA 1/4 A Day Trip to Salinas O ers a
Variety of Stellar New Dining
Options
By Mark C. Anderson February 28, 2023
The former Rabobank that is now Alvarado on Main retains select vault doors as decor.
PHOTO: Mark C. Anderson
Oldtown Salinas’ latest foodie addition
will feature some of the best deep-dish
pizza in the tri-county area, which is good
to hear.
To learn it will also include a concert
venue, banquet hall and—be still, mini-
umbrella lovers—a tiki bar gets toward
crazy good.
So it goes with Heirloom Pizza 2.0,
coming to historic Main Street in late
spring or early summer.
Co-owner Michael Foley, who once
worked at Felton Pantry and played in a
Santa Cruz-based band, knows the plans
for their 12,000 square feet sound
ambitious but emerge from simple
passions.
“It has all our favorite things: tiki bar, live
music, pizza,” he says. “It’s going to be a
3/1/23, 11:38 AM A Day Trip to Salinas Offers a Variety of Stellar New Dining Options | Good Times https://www.goodtimes.sc/a-day-trip-to-salinas-offers-a-variety-of-stellar-new-dining-options/?fbclid=IwAR0q5Fs7A8EhuHJV-ubjnRqMUhUAU3rMyMLL6jPftPsr-IOXEVdNB9g0yzA 2/4 jewel of Salinas’ downtown
revitalization.”
Co-owner Kristen Wood adds that the
drinks and foodstu s will thrive on fresh
produce and homemade dressings that
make Heirloom Monterey a community
go-to.
“We’re fully excited to bring all the fresh
ingredients we currently use,” she says,
“while expanding on what we already do.”
But the craziest thing about Heirloom is
that it’s only the latest savory element
coming amid the ongoing resurrection of
Oldtown.
Over a half dozen spots have settled into
spaces within recent months, which
inspired
Good Times to take a eld trip to
the Salad Bowl of the World. Here appear
a few to prioritize in alphabetical order:
Alvarado on Main: The latest installment
from the award-winning Alvarado Street
Brewery team occupies a former bank
with soaring ceilings. It opened in
November and hosts a packed house every
time I stop by. The cinematic ambiance
draws visitors, the casual-contemporary
fare (think lobster rolls and Valley
atbreads), craft cocktails, a raw bar and
—yes—outstanding beer.
Altura Lounge & Bistro/Cali Glizzy Hot
Dogs: Altura debuted full-service in an
indoor-outdoor venue just o Main Street
last week. The menu stars rustic Italian
nds like Nonna’s lasagna, Little Sicily
calzones, linguini and clams and oven-
baked fennel-sausage sandwiches. Sister
spot Cali Glizzy came a week or so before
on the opposite side of Main with loaded
3/1/23, 11:38 AM A Day Trip to Salinas Offers a Variety of Stellar New Dining Options | Good Times https://www.goodtimes.sc/a-day-trip-to-salinas-offers-a-variety-of-stellar-new-dining-options/?fbclid=IwAR0q5Fs7A8EhuHJV-ubjnRqMUhUAU3rMyMLL6jPftPsr-IOXEVdNB9g0yzA 3/4 hot dogs like the “So Salinas,” with nacho
cheese, grilled onions, jalapeños and
crushed Hot Cheetos on a Hawaiian roll.
Brew-N-Krew Ale House: Salinas natives
Marlene Garcia and Steven Corona
launched their atypical Latinx-leaning
beer spot—resplendent with pink
feathered walls and a working brewery—
last spring. House beers take on names
like La Chika Freza, Lokura and Ponte Las
Piñas, and the resulting vibe gets social
fast.
Last Call Bar and Grill: This joint came
online in summer with caloric abandon,
throwing down six types of chicken strips,
seven takes on wings, and loaded baked
potatoes, Philly cheese steaks, ap steaks
and smoked rib tips to boot. Full bar and a
youthful vibe too.
Mangia Eat and Drink on Main: The
thoroughly family-run and homespun
spot arrived amid Covid and immediately
earned honors as one of the year’s best
new restaurants. The formula—beyond
dad in the kitchen, mom at the counter
and kids everywhere else: from-scratch
Italian items with attention to detail. The
tru e-infused gnocchi in gorgonzola
cream is a keeper.
In other words, throwing a head of lettuce
around Oldtown is hard without hitting a
new spot, a forthcoming debut or a
storefront with potential. Among them is a
massive mixed-use project at 300 Main,
which could host four restaurants and/or
retail spots on its bottom oor.
One irony that brings up: Salinas is a place
that’s both famous internationally and
3/1/23, 11:38 AM A Day Trip to Salinas Offers a Variety of Stellar New Dining Options | Good Times https://www.goodtimes.sc/a-day-trip-to-salinas-offers-a-variety-of-stellar-new-dining-options/?fbclid=IwAR0q5Fs7A8EhuHJV-ubjnRqMUhUAU3rMyMLL6jPftPsr-IOXEVdNB9g0yzA 4/4 under-appreciated locally—which now
merits an update.
3/27/23, 9:53 AM How urban planning transformed downtown Salinas into Monterey County’s most walkable streetscape. | Cover Collections | mont… https://www.montereycountyweekly.com/news/cover_collections/how-urban-planning-transformed-downtown-salinas-into-monterey-county-s-most-wal… 1/4 https://www.montereycountyweekly.com/news/cover_collections/how-urban-planning-transformed-downtown- salinas-into-monterey-county-s-most-walkable-streetscape/article_f6f70a18-bdec-11ed-a799-83eb3312f9ff.html How urban planning transformed downtown Salinas into
Monterey County’s most walkable streetscape.
Rey Mashayekhi
Mar 9, 2023
Kevin Dayton of the Salinas City Center Improvement Association helped shepherd the transformation of Main Street in Salinas by bringing together public officials and private landlords.
DANIEL DREIFUSS
3/27/23, 9:53 AM How urban planning transformed downtown Salinas into Monterey County’s most walkable streetscape. | Cover Collections | mont… https://www.montereycountyweekly.com/news/cover_collections/how-urban-planning-transformed-downtown-salinas-into-monterey-county-s-most-wal… 2/4 IT’S TAKEN YEARS OF PLANNING, tens of millions of dollars and a pandemic’s worth of disruption, but Salinas is now home to one of the newest and more notable urban core revitalizations in California. Monterey County’s largest city has seen its center spruced up through a coordinated effort involving public agencies and private investors – with the result of a beautified downtown that promises to draw more foot traffic, lure more residents and generate more economic activity.
The heart of the ongoing transformation is Main Street. Since Salinas City Council approved its Downtown Vibrancy Plan in 2015, the three blocks stretching north from San Luis Street up to the National Steinbeck Center have seen improvements including more than 50,000 square feet of newly paved concrete and sidewalks; 56 newly planted trees; new electrical, lighting and traffic signal systems; and updated landscaping equipped with an automatic irrigation system. There’s also the 70-foot-long, 17,000-pound steel arch now spanning Main Street, emblazoned with its city’s name in bold white letters, that has helped establish a sense of place.
Mixed-use redevelopments like 301 Main St., where the popular Alvarado Street Brewery has taken the street retail space beneath 50 luxury studio apartments, have attracted residents and brought the activity needed for any bustling city center. While it’s still a work in progress – one not aided by a pandemic that has exacerbated street retail vacancies in urban cores across the country – Main Street teems with bars, restaurants, coffee shops and other retail offerings, all within a short stroll. “I think it’s one of the crown jewels of urban redevelopment in the entire state,” says Kevin Dayton, government affairs director for the Salinas City Center Improvement Association (SCCIA), which formed to promote the area’s redevelopment. The group advocated for public measures like the Adaptive Reuse Ordinance, passed by Salinas City Council in 2018. The ordinance removed zoning barriers prohibiting the residential conversion of older properties like 301 Main St. and the former Bruhn Building, located across the street at 300 Main St.
In addition to strong public-private partnerships, Dayton credits the investment made by companies like Taylor Farms, the Salinas-based vegetable processing giant that has snapped up downtown properties on the way to becoming one of the city’s most influential landlords – while “not expecting the kind of return on investment that a typical, out-of-town developer would. “We’ve been fortunate that we’ve gotten some property owners who really care about downtown Salinas and are willing to accept a lower investment return to make the city vibrant,” he notes. “Downtown redevelopment is a risk, and you can lose money on it.” 3/27/23, 9:53 AM How urban planning transformed downtown Salinas into Monterey County’s most walkable streetscape. | Cover Collections | mont… https://www.montereycountyweekly.com/news/cover_collections/how-urban-planning-transformed-downtown-salinas-into-monterey-county-s-most-wal… 3/4 Moving forward, stakeholders like the SCCIA hope to spur more redevelopment by converting downtown’s wealth of surface parking lots into new mixed-use projects. While some residents and business owners have complained that the reconfigured downtown has already made it harder to find convenient parking, a less car-friendly environment is very much by design. “You have to slow down traffic, you have to make it friendly to pedestrians and you have to make it interesting to be there,” says Greg Hamer, a local realtor who serves as district coordinator for the SCCIA. “The more welcoming it is, then the more businesses are going to gravitate to that, because it’s going to enable foot traffic.”
Streets & Roads
3/27/23, 9:53 AM How urban planning transformed downtown Salinas into Monterey County’s most walkable streetscape. | Cover Collections | mont… https://www.montereycountyweekly.com/news/cover_collections/how-urban-planning-transformed-downtown-salinas-into-monterey-county-s-most-wal… 4/4 Rey Mashayekhi
GOURMET DELIGHTS
ARE PREPARED VIA
HEARTH AT MALIGNE
Chef Klaus Georis opened Maligne last
June but started a conversation about running
the restaurant seven years ago with his father,
well-known local restaurateur Walter Georis.
The concept of cooking everything in a custom
hearth was generated by Klaus’ experience with
live-fire cooking in a tiny but celebrated restau -
rant in Belgium.
“It was very raw, and there were so many
variables to figure out,” he says. “It was very
intense, but a great learning experience. I fell in
love with that style of cooking.”
In Belgium, Georis was up at 4AM each
morning foraging for local ingredients and was
given permission to experiment and make dish -
es up on the spot, a far cry from his much more
formal training at Michelin-starred restaurants.
“That restaurant changed my outlook and
philosophy on cooking,” he says.
With Maligne, Georis has created a space he
describes as not pretentious, but where people
can enjoy themselves and listen to great music
while trying ultra-fresh food prepared on an
open fire.
“Having it smoked changes the flavor,” Georis
says. “We are happy and proud that every ingre-
dient comes in daily.”
Menu items include tuna au poivre, burg-
ers from rare beef suppliers, oysters, and
even Brussels style waffles and fruit cooked
in the hearth.
“There is a comforting element to it,” he says.
Maligne is located at 600 Broadway Avenue in
Seaside. For more information, visit www.explore -
tock.com/malignerestaurant or call 831/601-1302.
A NEW ALVARADO STREET
BREWERY LOCATION
OPENS IN SALINAS
According to Wendy Walker, director of
restaurants for Alvarado Street Brewery, the
company is excited to be opening a new restau-
rant in downtown Salinas, with an Art Deco
style and “the elegant feel of the 1930s in the
center of beautiful Oldtown Salinas.”
A key aspect of each of the restaurants,
176 CARMEL MAGAZINE•WINTER 2022
Chef Klaus Georis cooks on a custom hearth in his restaurant, Maligne, which opened this June. He’s excited to bring his experience with live-fire cooking, which he learned in Belgium, to his new venture on Broadway in Seaside.
Photo: Kelli Uldall
food for thought
Wood-Fired Fare from Maligne; Alvarado Street Brewing
Opens a New Spot in Salinas; and Sea Harvest Celebrates Four Decades
BY BRETT WILBUR
176-178 Food for Thought.indd 1176-178 Food for Thought.indd 1 11/22/22 10:38 AM11/22/22 10:38 AM CARMEL MAGAZINE•WINTER 2022 177
Alvarado Street Brewing has
opened their newest establish-
ment on Main Street in Oldtown
Salinas, transforming an Art Deco
bank into a jewel of a restaurant.
Photo: Brock Bill
176-178 Food for Thought.indd 2176-178 Food for Thought.indd 2 11/21/22 1:47 PM11/21/22 1:47 PM which include a downtown Monterey loca -
tion, one in Carmel Plaza and a tasting room
in Salinas, is commonality.
“We try to bring the same culture and
mentality of community to each location,”
Walker says. The friendly atmosphere and the
core items on each menu along with staples
and rotating fresh and seasonal beers, wines
and cocktails ensures customer loyalty. Pizzas,
calamari, wings and the Alvarado burger are
some popular items, while each chef provides
unique menus that rotate seasonally depend -
ing on fresh local produce.
“The beauty of our restaurant culture is
that our target market is everybody,” Walker
explains. “We are kid friendly and have kid food,
we also cater to the bar scene, and we provide
an elevated and upscale gastropub fare atmo -
sphere for the older crowd. Our goal is to cater
to everyone. If you try a couple of things, you
will find something you like.”
Walker also points out that the restaurant
is happy to be part of the revitalization of
downtown Salinas, the city where much of the
company’s beer is produced.
“We are excited to be part of the revamp
and to give back to the community that has
given to us for so long,” she says.
Alvarado Street Brewery & Grill is located at
426 Alvarado Street in Monterey. Alvarado Street
Brewery & Bistro is in the Carmel Plaza in Carmel.
Alvarado on Main is located at 301 Main Street
in Salinas. Alvarado Production Facility & Tasting
Room is located at 1315 Dayton Street in Salinas.
For more information, visit www.asb.beer.
SEA HARVEST
CELEBRATES 40 YEARS
OF FRESH SEAFOOD
David Deyerle and wife Tina run the
Carmel location of Sea Harvest, which has been
open for 38 years. Deyerle and brothers
Richard and Daniel started the business 40
years ago with a location in Monterey.
“We started fishing when we were very young,”
David explains. “We saw a niche that needed to
be filled in our community for fresh fish.”
The Carmel restaurant offers a sit-down
dining experience as well as product to go,
while Monterey and a location in Moss Landing
provide counter service.
“It’s the largest full-service fish market,” David
says. “Everything is sustainable and we source
product from all over the world as well as still
fishing and buying from local fisherman whatev-
er is in season.”
Seafood includes black cod, snapper, rock cod,
sea bass, sand dabs, snapper, swordfish, Maine
lobster, Alaskan salmon, and crab from Oregon.
Scallops come from the East Coast and prawns
are shipped from Mexico. Barbecue oysters and
oysters on the half shell are popular.
“We make jalapeno coleslaw, fresh home -
made tartar and cocktail sauces, fresh clam
chowder, our own crabcakes, and smoke our
own lox and kippered salmon,” David says.
The Deyerles hope to keep the business
running through the next generation.
“Richard’s kids are all fishing now,” David says.
“We hope to continue on in the family.”
Sea Harvest Fish Market & Restaurant is in
The Crossroads Carmel. For more information,
visit www.seaharvestfishmarketandrestaurant.com.
The Monterey restaurant is located at 598 Foam
Street and the Moss Landing restaurant is located
at 2420 Highway One.
178 CARMEL MAGAZINE•WINTER 2022
David Deyerle and his brothers David and Richard started their Monterey business 40 years ago. Locations now include restaurants and fish markets in The Crossroads Carmel, on Foam in Monterey and on Highway One in Moss Landing.
Photo: Kelli Uldall
176-178 Food for Thought.indd 3176-178 Food for Thought.indd 3 11/22/22 10:38 AM11/22/22 10:38 AM