Cities Index.
Exhibit A Combined Reports

Finance Committee
January 9, 2024

Document
Exhibit A Combined Reports
Meeting
January 9, 2024
Body
Finance Committee
Original file
6.0 MB
Text extracted from the city's file for reading and search. Open the original on legistar2.granicus.com. That file is the official record.

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 10/17/23 Page 1 of 4
Daily Visitor CountDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Week 1 12 7 4 3 5 18 13
Week 2 15 32 8 7 9 14 13
Week 3 14 9 14 7 16 11 6
Week 4 13 28 22 25 20 345
Material Distributed
(Standard)
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4
Material Distributed (New)Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *For new material distributed submit sample Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4 0
Social Media Posts PostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Provide Title and Date Week 1 See below.

Week 2
Week 3
Week 4
Met with Hotel OperatorsDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Name of Hotels/Motel Week 1
Week 2
Week 3
Week 4 0
Special events HostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Event Name and Date Week 1
Week 2
Week 3
Week 4 0
Total number of page views
to the CWC's website
Google Analytics-see next
page-Screenshot #1
101
Total number of page
views to the Soul of CA
website? Google
Analytics- see next page-
Screenshot #2 2604
July 2023 Report

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 10/17/23 Page 2 of 4
Any highlights/Additional Comments:

Screenshot #1
Screenshot #2
Materials Distributed-Tracking individual brochures and stopping each guest to count was not performed. Health and safety issues concerns due to the COVID pandemic and transmission of other respiratory viruses.

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 10/17/23 Page 3 of 4
Social Media Posts- Title & Date List
California Welcome Center, Salinas: 3 Posts in July 2023 Social Media Posts- Title & Date List
Soul of CA: 9 Posts in July 2023

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 10/17/23 Page 4 of 4

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 10/17/23 Page 1 of 5
Daily Visitor CountDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Week 1 11 11 11 3 23 5 11
Week 2 4 8 10 22 10 2 16
Week 3 19 9 8 4 5 12 6
Week 4 13 2 1 6 232
Material Distributed
(Standard)
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4
Material Distributed (New)Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *For new material distributed submit sample Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4 0
Social Media Posts PostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Provide Title and Date Week 1 See below.

Week 2
Week 3
Week 4
Met with Hotel OperatorsDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Name of Hotels/Motel Week 1
Week 2
Week 3
Week 4 0
Special events HostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Event Name and Date Week 1
Week 2
Week 3
Week 4 0
Total number of page views
to the CWC's website
Google Analytics-see next
page-Screenshot #1
96 Total number of page
views to the Soul of CA
website? Google
Analytics- see next page-
Screenshot #2 1847
August 2023 Report

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 10/17/23 Page 2 of 5
Any highlights/Additional Comments:

Screenshot #1
Screenshot #2
Materials Distributed-Tracking individual brochures and stopping each guest to count was not performed. Health and safety issues concerns due to the COVID pandemic and transmission of other respiratory viruses.

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 10/17/23 Page 3 of 5
Social Media Posts- Title & Date List
California Welcome Center, Salinas: 19 Posts in August 2023

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 10/17/23 Page 4 of 5
Social Media Posts- Title & Date List
Soul of CA: 9 Posts in August 2023

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 10/17/23 Page 5 of 5

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 10/17/23 Page 1 of 5
Daily Visitor CountDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Week 1 2 12 9 44 9 2 5
Week 2 3 5 13 5 50 52 7
Week 3 4 6 10 48 45 15 3
Week 4 13 72 66 8 508
Material Distributed
(Standard)
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4
Material Distributed (New)Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *For new material distributed submit sample Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4 0
Social Media Posts PostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Provide Title and Date Week 1 See below.

Week 2
Week 3
Week 4
Met with Hotel OperatorsDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Name of Hotels/Motel Week 1
Week 2
Week 3
Week 4 0
Special events HostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Event Name and Date Week 1
CSUMB - Class field
trip-
Week 2
La Joya, Santa Rita
field trip
La Joya, Santa
Rita field trip
Week 3
Sacred Heart field
trip
Mission School-
Soledad
Week 4
Lincoln, SCEDSD field tripLincoln, SCEDSD field
trip 7
September 2023 Report

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 10/17/23 Page 2 of 5
Total number of page views
to the CWC's website
Google Analytics-see next
page-Screenshot #1
131
Total number of page
views to the Soul of CA
website? Google
Analytics- see next page-
Screenshot #2 3550
Any highlights/Additional Comments:

Screenshot #1
Screenshot #2
Materials Distributed-Tracking individual brochures and stopping each guest to count was not performed. Health and safety issues concerns due to the COVID pandemic and transmission of other respiratory viruses.

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 10/17/23 Page 3 of 5
Social Media Posts- Title & Date List
California Welcome Center, Salinas: 20 Posts in September 2023

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 10/17/23 Page 4 of 5
Social Media Posts- Title & Date List
Soul of CA: 8 Posts in September 2023

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 10/17/23 Page 5 of 5

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