DATE: MARCH 5, 2024
DEPARTMENT: FINANCE DEPARTMENT
FROM: JIM PIA, INTERIM CITY MANAGER
SELINA ANDREWS, ASSISTANT FINANCE DIRECTOR
TITLE: ANNUAL BUDGET COMMUNITY SPONSORSHIP POLICY
RECOMMENDED MOTION:
Receive report on Annual Budget Community Sponsorship Policy and adopt Resolution approving said Policy.
EXECUTIVE SUMMARY:
The Sponsorship Policy draft was brought to the Finance Committee for review and discussion on February 6, 2024. The Finance Committee provided comments which have been incorporated in the draft policy. Staff seeks Council adoption of this Policy by the attached Resolution and hopes to implement the Sponsorship Policy in the FY 24-25 Budget process.
BACKGROUND:
City Council has previously demonstrated its support for sponsorship initiatives that provide a public benefit to people who live, work, and spend time in Salinas. As part of the FY 23-24 annual budget, City Council appropriated $733,200 in community sponsorships and $375,300 in separate funding agreements. Some of those sponsored events include the Airshow, Rodeo, Community Human Services, Salinas Valley Pride, Community Science Workshop, Salinas Regional Soccer Complex, and Hartnell College Salinas Valley Promise. Although last year’s financial support was high, it is certainly not anticipated that this level of support is sustainable at that level every year. The Policy notes a range of between $0.00 and $250,000, however, this will ultimately be based on the City’s available resources in any given Fiscal Year. It is important to note that the City has significant and ongoing cost drivers that will affect the ultimate number each year, including Department operating budget needs, employee contract Agreements, and required obligations to healthcare, workers’ compensation, and employee CalPERS pension benefits.
In an effort to ensure transparency and equal access to government resources and to appropriately review and manage the volume of requests, staff was directed to establish a process for sponsorship of events or programs. Staff has been working to develop a policy and procedures outlining a process and has the attached draft ready for City Council approval. The intent of bringing this item forward is to obtain City Council approval for this policy so that it may be implemented in the FY 24-25 budget development process.
CEQA CONSIDERATION:
Not a Project. The City of Salinas has determined that the proposed action is not a project as defined by the California Environmental Quality Act (CEQA) (CEQA Guidelines Section 15378).
STRATEGIC PLAN INITIATIVE:
Economic Development- Sustain, encourage, and develop a diverse and thriving economy that benefits all Salinas residents and businesses and that contributes to the community’s economic health.
DEPARTMENTAL COORDINATION:
This staff report was coordinated with the City Attorney’s Office and City Manager’s Office.
FISCAL AND SUSTAINABILITY IMPACT:
There is no fiscal impact associated with this item.
ATTACHMENTS:
Sponsorship Policy Draft
Resolution
RESOLUTION NO.____________(N.C.S.)
ANNUAL BUDGET COMMUNITY SPONSORSHIP POLICY
WHEREAS, during the Fiscal Year 2023-24 Budget Process, the City Council directed staff to develop and bring back for the upcoming Fiscal Year, a Community Sponsorship Policy; and WHEREAS, the City of Salinas seeks to provide Community Sponsorship support when funding allows during the Budget Process; and WHEREAS, staff has worked to develop the proposed Community Sponsorship Policy and has worked through the City’s Finance Committee to complete the draft Policy ready for adoption.
NOW, THEREFORE, BE IT RESOLVED that the Salinas City Council authorizes approval of the Annual Budget Community Sponsorship Policy.
PASSED AND APPROVED this 5th day of March 2024 by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
APPROVED:
______________________________
Kimbley Craig, Mayor
ATTEST:
_______________________________
Patricia M. Barajas, City Clerk
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