Cities Index.
Exhibit A

Finance Committee
June 11, 2024

Document
Exhibit A
Meeting
June 11, 2024
Body
Finance Committee
Original file
16.4 MB
Text extracted from the city's file for reading and search. Open the original on legistar2.granicus.com. That file is the official record.

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 2/13/24 Page 1 of 5
Daily Visitor CountDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Week 1 2 1 6 81 55 27 6
Week 2 15 12 7 5 0 10 19
Week 3 4 8 10 21 8 9 10
Week 4 6 12 17 0 4 10 365
Material Distributed
(Standard)
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4
Material Distributed (New)Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *For new material distributed submit sample Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4 0
Social Media Posts PostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Provide Title and Date Week 1 See below.

Week 2
Week 3
Week 4
Met with Hotel OperatorsDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Name of Hotels/Motel Week 1
Week 2
Week 3
Week 4 0
Special events HostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Event Name and Date Week 1
10/5 Spreckels
Elementary field trip
10/6 Spreckels
Elementary field
trip
Week 2
Week 3
10/26 Robert Rivas
Visit
Week 4 3
October 2023 Report

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 2/13/24 Page 2 of 5
Total number of page views
to the CWC's website
Google Analytics-see next
page-Screenshot #1
193
Total number of page
views to the Soul of CA
website? Google
Analytics- see next page-
Screenshot #2 2680
Any highlights/Additional Comments:

Screenshot #1
Screenshot #2
Materials Distributed-Tracking individual brochures and stopping each guest to count was not performed. Health and safety issues concerns due to the COVID pandemic and transmission of other respiratory viruses.

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 2/13/24 Page 3 of 5
Social Media Posts- Title & Date List
California Welcome Center, Salinas: 29 Posts in October 2023

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 2/13/24 Page 4 of 5

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 2/13/24 Page 5 of 5
Social Media Posts- Title & Date List
Soul of CA: 8 Posts in October 2023

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 2/13/24 Page 1 of 5
Daily Visitor CountDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Week 1 7 8 1 17 0 22 11
Week 2 8 4 10 20 20 16 12
Week 3 9 4 4 14 18 22 0
Week 4 2 2 0 9 6 42 47 335
Material Distributed
(Standard)
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4
Material Distributed (New)Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *For new material distributed submit sample Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4 0
Social Media Posts PostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Provide Title and Date Week 1 See below.

Week 2
Week 3
Week 4
Met with Hotel OperatorsDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Name of Hotels/Motel Week 1
Week 2
Week 3
Week 4 0
Special events HostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Event Name and Date Week 1
Week 2 TAMC tour
Week 3
Week 4
Visit by Special
Education class 2
November 2023 Report

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 2/13/24 Page 2 of 5
Total number of page views
to the CWC's website
Google Analytics-see next
page-Screenshot #1
70 Total number of page
views to the Soul of CA
website? Google
Analytics- see next page-
Screenshot #2 2097
Any highlights/Additional Comments:

Screenshot #1
Screenshot #2
Materials Distributed-Tracking individual brochures and stopping each guest to count was not performed. Health and safety issues concerns due to the COVID pandemic and transmission of other respiratory viruses.

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 2/13/24 Page 3 of 5
Social Media Posts- Title & Date List
California Welcome Center, Salinas: 20 Posts in November 2023

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 2/13/24 Page 4 of 5

Social Media Posts- Title & Date List
Soul of CA: 8 Posts in November 2023

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 2/13/24 Page 5 of 5

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 2/13/24 Page 1 of 5
Daily Visitor CountDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Week 1 9 18 15 4 7 3 18
Week 2 4 7 24 41 2 17 8
Week 3 3 2 5 2 3 17 0
Week 4 11 7 10 9 3 249
Material Distributed
(Standard)
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4
Material Distributed (New)Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *For new material distributed submit sample Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4 0
Social Media Posts PostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Provide Title and Date Week 1 See below.

Week 2
Week 3
Week 4
Met with Hotel OperatorsDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Name of Hotels/Motel Week 1
Week 2
Week 3
Week 4 0
Special events HostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Event Name and Date Week 1 Archer Avation Tour
Week 2
Pinnacales Natl Park
Transportation Meeting
Good Times Travel
Tour Bus
Week 3
Week 4 3
December 2023 Report

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 2/13/24 Page 2 of 5
Total number of page views
to the CWC's website
Google Analytics-see next
page-Screenshot #1
84 Total number of page
views to the Soul of CA
website? Google
Analytics- see next page-
Screenshot #2 2144
Any highlights/Additional Comments:

Screenshot #1
Screenshot #2
Materials Distributed-Tracking individual brochures and stopping each guest to count was not performed. Health and safety issues concerns due to the COVID pandemic and transmission of other respiratory viruses.

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 2/13/24 Page 3 of 5
Social Media Posts- Title & Date List
California Welcome Center, Salinas: 19 Posts in December 2023

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 2/13/24 Page 4 of 5

Social Media Posts- Title & Date List
Soul of CA: 8 Posts in December 2023

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 2/13/24 Page 5 of 5

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/29/24 Page 1 of 5
Daily Visitor CountDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Week 1 10 12 10 9 5 15
Week 2 6 9 6 3 7 5 4
Week 3 7 9 8 5 22 6 26
Week 4 11 12 8 19 6 11 6 257
Material Distributed
(Standard)
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4
Material Distributed (New)Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *For new material distributed submit sample Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4 0
Social Media Posts PostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Provide Title and Date Week 1 See below.

Week 2
Week 3
Week 4
Met with Hotel OperatorsDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Name of Hotels/Motel Week 1
Week 2
Week 3
Week 4 0
Special events HostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Event Name and Date Week 1
Week 2
Host MSVRR board meeting
Week 3
Special Education class Beta Phi Tour
(retired teachers)
Week 4 3
Januray 2024 Report

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/29/24 Page 2 of 5
Total number of page views
to the CWC's website
Google Analytics-see next
page-Screenshot #1
118
Total number of page
views to the Soul of CA
website? Google
Analytics- see next page-
Screenshot #2 2293
Any highlights/Additional Comments:

Screenshot #1
Screenshot #2
Materials Distributed-Tracking individual brochures and stopping each guest to count was not performed. Health and safety issues concerns due to the COVID pandemic and transmission of other respiratory viruses.

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/29/24 Page 3 of 5
Social Media Posts- Title & Date List
California Welcome Center, Salinas: 16 Posts in January 2024

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/29/24 Page 4 of 5

Social Media Posts- Title & Date List
Soul of CA: 9 Posts in January 2024

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/29/24 Page 5 of 5

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/29/24 Page 1 of 5
Daily Visitor CountDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Week 1 15 9 13 3 1 7 10
Week 2 1 3 8 4 7 8 5
Week 3 3 11 7 11 4 10 41
Week 4 4 2 3 13 4 207
Material Distributed
(Standard)
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4
Material Distributed (New)Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *For new material distributed submit sample Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4 0
Social Media Posts PostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Provide Title and Date Week 1 See below.

Week 2
Week 3
Week 4
Met with Hotel OperatorsDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Name of Hotels/Motel Week 1
Week 2
Week 3
Week 4 0
Special events HostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Event Name and Date Week 1
Week 2
Week 3
Week 4
Stonelight Tile &
Serendipity Event
https://fb.watch/rLF
PvW-ziB/ 1
February 2024 Report

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/29/24 Page 2 of 5
Total number of page views
to the CWC's website
Google Analytics-see next
page-Screenshot #1
88 Total number of page
views to the Soul of CA
website? Google
Analytics- see next page-
Screenshot #2 2341
Any highlights/Additional Comments:

Screenshot #1
Screenshot #2
Materials Distributed-Tracking individual brochures and stopping each guest to count was not performed. Health and safety issues concerns due to the COVID pandemic and transmission of other respiratory viruses.

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/29/24 Page 3 of 5
Social Media Posts- Title & Date List
California Welcome Center, Salinas: 18 Posts in February 2024

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/29/24 Page 4 of 5

Social Media Posts- Title & Date List
Soul of CA: 9 Posts in February 2024

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/29/24 Page 5 of 5

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/29/24 Page 1 of 5
Daily Visitor CountDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Week 1 11 17 7 6 9 4 6
Week 2 7 3 7 6 11 33
Week 3 13 7 35 13 12 16
Week 4 7 9 13 18 16 11 297
Material Distributed
(Standard)
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4
Material Distributed (New)Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *For new material distributed submit sample Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4 0
Social Media Posts PostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Provide Title and Date Week 1 See below.

Week 2
Week 3
Week 4
Met with Hotel OperatorsDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Name of Hotels/Motel Week 1
Week 2
Week 3
Week 4 0
Special events HostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Event Name and Date Week 1 MSVRR Board Meeting
Week 2
Military Home
School Class
Week 3 Andresen Event
Week 4 4
March 2024 Report

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/29/24 Page 2 of 5
Total number of page views
to the CWC's website
Google Analytics-see next
page-Screenshot #1
103
Total number of page
views to the Soul of CA
website? Google
Analytics- see next page-
Screenshot #2 3341
Any highlights/Additional Comments:

Screenshot #1
Screenshot #2
Materials Distributed-Tracking individual brochures and stopping each guest to count was not performed. Health and safety issues concerns due to the COVID pandemic and transmission of other respiratory viruses.

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/29/24 Page 3 of 5
Social Media Posts- Title & Date List
California Welcome Center, Salinas: 20 Posts in March 2024

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/29/24 Page 4 of 5

Social Media Posts- Title & Date List
Soul of CA: 8 Posts in March 2024

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/29/24 Page 5 of 5

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