Salinas City Council
June 25, 2024

SALINAS CITY CENTER

IMPROVEMENT ASSOCIATION
2023 ANNUAL

R E P O R T
10B MIDTOWN LANE, SALINAS CA 93901
Salinas City Center Improvement Association
Annual Report 2023

Executive Summary
Salinas City Center is the cultural soul of Salinas. Every year hundreds of events come downtown to enjoy the clean, safe, and vibrant streets created by the Salinas City Center.

Salinas City Center acts as an economic multiplier with investment dollars. By consolidating special district assessments we are able to create a value-add proposition for all property owners in the district.

In 2023 Salinas City Center has spent over $288,000 in direct investment on just landscaping, maintenance, and security in the downtown core (zone 1) and surrounding area (zone 2.) This investment is enabling the revitalization of the downtown district.

Over 400,000 pedestrians traversed the Main St & Alisal St intersection in 2023. During the course of 2023, 31 events were polled for attendance counts adding up to nearly 40,000 visitors. These include theater shows, parades, and other special events.

New businesses are relocating and opening on Main Street adding commerce, vibrancy, vitality, and economic growth. Year over year Sales Tax has increased from 2022 Q4 to 2023 Q4. New businesses opened, and more people are enjoying Salinas City Center.

Salinas City Center Improvement Association
Annual Report 2023

Table of Contents
Executive Summary.......................................................................................................................1 Table of Contents...........................................................................................................................2 About the Salinas City Center Improvement Association.............................................................. 4 Area Map....................................................................................................................................... 5 Board............................................................................................................................................. 6 Why Salinas City Center?..............................................................................................................7 Economy..................................................................................................................................7 Shopping, Business, & Professional Services................................................................... 7 Properties...........................................................................................................................8 Tax Revenue from Salinas City Center Properties.......................................................9 Pedestrians............................................................................................................................10 Events.................................................................................................................................... 11 Identity................................................................................................................................... 12 Instagram................................................................................................................... 13 Facebook................................................................................................................... 13 KSBW........................................................................................................................ 14 Monterey County Weekly...........................................................................................14 Main Street Banners.................................................................................................. 15 Streetscape Decorations............................................................................................15 Survey....................................................................................................................................17 Parking...................................................................................................................................18 On-Street/Surface Parking...............................................................................................18 Monterey Street Garage.................................................................................................. 18 Financial...................................................................................................................................... 19 Revenue................................................................................................................................ 19 Major Expenses..................................................................................................................... 19 Landscaping.....................................................................................................................19 Security............................................................................................................................20 Maintenance.................................................................................................................... 21 Salinas Connect Service Requests..................................................................................22 Accountants Compilation Report........................................................................................... 23 Fiscal Year of December 2022/ November 2023...................................................................23 Operating Budget...................................................................................................................29 Fiscal Year of December 2023/ November 2024...................................................................29 Assessment Data...................................................................................................................31 Fiscal Year of December 2024/ November 2025...................................................................31 Accomplishments and Goals FY 2022/2023................................................................................37 Sidewalk Operations, Beautification, and Order (SOBO)...................................................... 37 Salinas City Center Improvement Association
Annual Report 2023

Introduction...................................................................................................................... 37 Committee Background................................................................................................... 37 Accomplishments FY Dec 22/23......................................................................................37 Goals FY Dec 23/24.........................................................................................................38 Budget FY Dec 23/24.......................................................................................................38 Security............................................................................................................................39 Current Landscaping and Maintenance – Zones 1 & 2....................................................39 Sidewalk Pressure Washing............................................................................................ 39 Conclusion....................................................................................................................... 39 District Identity and Streetscape Improvements (DISI)..........................................................40 Accomplishments Dec 2022/2023................................................................................... 40 Goals Dec 2023/2024...................................................................................................... 40 Land Use Committee............................................................................................................. 41 Accomplishments Dec 2022/2023................................................................................... 41 Housing......................................................................................................................41 Downtown Parking Facility.........................................................................................41 Parking Management District.....................................................................................41 Intermodal Transportation Center.............................................................................. 41 Permits and Agreements for Signs, Awnings, Facades, and the Salinas Arch..........41 Permit Reform............................................................................................................41 Accurate Assessment of Vacancies...........................................................................42 Traffic Issues..............................................................................................................42 High-Speed Broadband............................................................................................. 42 Outdoor Dining...........................................................................................................42 Historic Preservation and Promotion......................................................................... 42 Annexation of Additional Properties...........................................................................42 Community Benefit in Economic Development..........................................................42 Food Trucks and Mobile Vendors.............................................................................. 43 Salinas Arch Maintenance......................................................................................... 43 Goals Dec 2023/2024...................................................................................................... 43 Annual Calendar..........................................................................................................................45 Salinas City Center Improvement Association
Annual Report 2023

About the Salinas City Center Improvement Association
In 2015, downtown property owners voted to form an improvement district and to assess their properties. Early in 2016, the property owners formed a 501(c)3 public benefit corporation called Salinas City Center Improvement Association (SCCIA). SCCIA is now up and running, with a district manager, maintenance employees, and a full slate of volunteers working hard to implement the vision for a vibrant downtown.

There are two distinct areas of investment that are funded from properties within the district, consisting of Sidewalk Operations, Beautification, and Order (SOBO) and District Identity and Streetscape Improvements (DISI). Both are supported by a volunteer committee to develop their programs. A third committee, Land Use, works to promote City, County, and Public Agency cooperation for new development and planning.

Property owners through SCCIA desire to positively affect downtown Salinas by collectively advancing the Vibrancy Plan originally set out by the City. Our goal is to create a vibrant business, retail and entertainment center that all of Salinas can come to and enjoy. We support development of new residential units, increased foot traffic, public engagement with the downtown, and a thriving retail sector with bustling restaurants, bars, and coffee shops. We want the district to be a welcoming and exciting place for professionals, students, visitors, and residents alike. We embrace the rich culture and history of our people and our town.

This modern, urban environment is achieved through a series of measures, including beautification, safety, and cleanliness as well as developing a strong district identity with marketing campaigns.

The SCCIA Board of Directors welcomes and encourages public input and participation in issues that affect our community. For more information on how you can get involved, please contact District Coordinator Greg Hamer.

Salinas City Center Improvement Association
Annual Report 2023

Area Map
Salinas City Center Improvement Association
Annual Report 2023

Board
The current board is composed of 13 directors. Per the bylaws of the organization, two thirds of the members are property owners, or their designated appointee. Each director is elected for a period of 2 years with no term-limits. Elections are held each year.

Board President Steve Ish [email protected]
Board Vice President Frank Saunders [email protected] Board Treasurer Greg Piini [email protected]
Board Secretary Audrey Wardwell [email protected] Board Member Amy Salmina [email protected]
Board Member Jason Retterer [email protected]
Board Member Jay DeSerpa [email protected]
Board Member Katy Castagna [email protected] Board Member Larry Bussard [email protected]
Board Member Peter Kasavan [email protected]
Board Member Ruth Rodriguez [email protected] Board Member James Kendall [email protected] Board Member Joel Panzer [email protected]
Salinas City Center Improvement Association
Annual Report 2023

Why Salinas City Center?
Salinas City Center is a vibrant part of Salinas. Thousands of people flock to the growing beer scene, active nightlife, and to the many events spread throughout the year. It is home to our local city government, Monterey County offices, Monterey County Superior Court, Taylor Farms, and nearly 200 other small businesses!
Economy
Shopping, Business, & Professional Services
Salinas City Center is less than 1% the size of the City of Salinas. In that small size, we have nearly 5% of all
businesses registered in Salinas.

Businesses choose Salinas City Center to be close to their customers, other amenities, and to be part of a vibrant community! The recent opening ofHeirloom Pizzaon Main Street, the rebranding ofEl Colibri(formerly Gordon’s Restaurant), and the upcoming opening ofSweet Reba’s,The Glasshouse, andOtto’s Bread Co. demonstrate that Salinas City Center is Open for Business! Salinas Businesses % of Total
Total Businesses 3876 100%
93901 Businesses 1648 42.5%
SCCIA Businesses 183 4.72%
Salinas City Center Improvement Association
Annual Report 2023

Properties
Salinas City Center includes approximately 113 acres of the historic downtown. This acreage represents

0.54% of total acreage within the city but nearly 1.5% of the total assessed value! Salinas City Center land and properties are nearlythree times as valuable as the average acre in the rest of Salinas. With the continued adaptive reuse of buildings such as 300 Main St (formerly Dick Bruhn’s) and 344 Main St (Heirloom Pizza, formerly Beverly’s Fabric), the economic value of Salinas City Center increases and becomes a more attractive place to Live, Work, and Play! Value per Acre Size (ac) % Size Assessed Value Tax/Acre %
Tax/Acre Tax % of Tax
Salinas 15,008 $12,994,228,684 $865,820
$129,942,2
87 Salinas City
Center 113 0.75% $189,848,297 $1,680,073 194.04% $1,898,483 1.46% Salinas City
Center Public
(untaxed)
32 0.21%
Salinas City
Center Private
Property (Taxed)
81 0.54% $189,848,297 $2,343,806 270.70% $1,898,483 1.46% Salinas City Center Improvement Association
Annual Report 2023

As shown in the image below, new construction and adaptive reuse locations are increasing the overall value of Salinas City Center. While many properties are long-term holdings, once they sell and are redeveloped, property taxes increase drastically.

Tax Revenue from Salinas City Center Properties
Legend Tax Revenue
Blue Less than $1K/year
Green $2-10K/year
Yellow $11-25K/year
Orange $26-50K/year
Red $51-$100K/year
Dark Red $101K+/year
There are a substantial number of properties in the Salinas City Center district that, while very valuable, belong to government entities and therefore untaxed.

Salinas City Center Improvement Association
Annual Report 2023

Pedestrians
Salinas City Center is rapidly becoming a
“15 Minute City” where all local amenities
are nearby within a short walking
distance. Salinas City Center is the only
location in Salinas that has Restaurants,
Coffee Shops, Bars, Library, Bookstore, and
City Services, and Transit stops within a 15
minute walk. As illustrated by the image,
most are within a 5 minute (blue), or 10
minute (green), walk.

With Salinas City Center being a
destination for locals in the Salinas area, it
is no surprise that thousands of
pedestrians cross our streets on a monthly
basis.

Over 400,000 pedestrians utilized the
scramble crosswalk on the intersection of
Main Street and Alisal Street in 2023! In addition to monitoring pedestrian usage on the scramble crosswalk, in October 2023 Salinas City Center recorded approximately 5000 instances of people passing through the alley at 230 Main St, and 7000 instances of people at Midtown Lane.

Month Main/Alisal
January 29,328
February 29,831
March 33,685
April 38,660
May 33,924
June 34,108
July 41,410
August 40,872
September 32,865
October 40,619
November 26,191
December 28,503
Salinas City Center Improvement Association
Annual Report 2023

Events
Salinas City Center is host to many events throughout the year. 2023 is the first year that events and attendance were counted, and while counts are requested from organizers, not every organizer opted to release counts.

Salinas City Center Improvement Association identified 76 events in 2023.

Organizers for 48 events were contacted, of which, 31 provided attendance figures. Ariel Theateralone had over 15,000 guests attending their performances. Other notable events were theRodeo Horse Parade, Kiddie Kaper Parade, Veterans Day Parade, and theSalinas Holiday Parade of Lights.

Events Counted 31
Total Attendance 38,280
Total Events 76
Unique Events 48
Salinas City Center Improvement Association
Annual Report 2023

Identity
Salinas City Center Improvement Association wants to be known as a clean, safe, vibrant district where all are welcome. In order to accomplish this we manage several social media accounts, email mailing lists, the corporate website, and contract to several media outlets to spread information.

SCCIA also decorates several alleys on Main St, has a year-round tree illumination encroachment permit, and are actively pursuing several murals that are in various stages of planning.

Other organizations are invited to participate in the banner programs to showcase their organization on the aesthetic light fixtures adorning Main St.

Salinas City Center Improvement Association
Annual Report 2023

Instagram
https://www.instagram.com/salinascitycenter/
Instagram, along with Facebook, are the 2 main avenues that Salinas City Center utilizes to promote downtown businesses. Throughout the year our accounts will amplify media from other Salinas City Center businesses to our audience. The Instagram account grew over 13% to almost 3,000 followers.

Instagram Insights Total
Reach 12,578
New Page Followers 347
Content Interactions 1.1K
Link Clicks 132
# of Posts 31
# of Stories 302
# of Reels 0
Engagement Rate 1.20%
Facebook
https://www.facebook.com/salinascitycenter
As with the Instagram account, Facebook is amplifying the reach of local businesses. The Facebook account grew by 8.56% to 4,349 followers.

FB Insights Total
Reach 45,156
Content Engagement 3K
New Page Followers 343
Link Clicks 1,676
Salinas City Center Improvement Association
Annual Report 2023

KSBW
During the holiday season, SCCIA advertised on KSBW 72 times with a 30-second commercial to promote Salinas City Center.

In addition, the commercial was shown 22,800 times onhttps://ksbw.com.

Salinas City Center commercial
Monterey County Weekly
This image was used as a half
page ad in the Monterey Coast
Weekly’s Monterey County
Visitors Guide as a half-page
advertisement for Salinas City
Center.

It has a 75,000 copy circulation
throughout the Monterey area.

In addition, during the holiday
season, a series of email blasts
totalling nearly 175,000 emails
was sent out over 6 weeks. It
resulted in nearly 100,000 email
opens and views of the
advertisement.

In addition to paid
advertisements, the Monterey
County Weekly also publishes
the “Best of..” series. Salinas
City Center businesses and
people were well represented
with 10 awards!
Salinas City Center Improvement Association
Annual Report 2023

Main Street Banners
Salinas City Center holds the
current permit to mount event
banners on all the lamp posts on
Main St with the City of Salinas. To
showcase all Salinas has to offer,
substantial effort is placed in
displaying as many non-profit
organizations as possible.

Hometown Heroes was one of the first organizations to request a permit and display banners. This Salinas favorite displays local Veterans during Memorial Day and Veterans Day.

In 2023 the Salinas City Center displayed 6 different styles of banners celebrating Salinas Valley Health, Natividad Hospital Foundation, Hometown Heroes, American Cancer Society’s Relay for Life, along with the regular green Salinas City Center banners and Holiday themed banners.

Streetscape Decorations
Salinas City Center is investing in several Murals throughout the district. In 2023 residents voted to select their favorite design to be painted in the vicinity of the Salinas Rotary Arch. The design is currently under review by the Planning Department. Two additional murals are planned for future locations.

Salinas City Center Improvement Association
Annual Report 2023

Along with tree trimming, Salinas City Center
maintains the tree lights in all the Main Street trees.

Lights turn on at dusk and turn off at down along with
regular street lighting. During the Holidays, Salinas
City Center installs additional lighting and decorations on the street lights. Lastly, the Salinas Tree of Peace is raised at 1 Main St, the site of CSUMB @ Salinas City
Center.

On the 200 block of Main St, two alleyways connect parking areas to shopping areas that hundreds of people traverse on a daily basis. In order to make the space more hospitable, Salinas City Center installed overhead patio lighting several years ago. Today we also use the overhead space to highlight special seasons such as Valentine’s day, Halloween, Springtime flowers, and many others.

Salinas City Center Improvement Association
Annual Report 2023

Survey
In the summer of 2023, Salinas City Center created a survey to see if visitor sentiment has substantially changed since the survey of 2014. For more detail, please see theSCCIA Community Survey.

Salinas City Center Improvement Association
Annual Report 2023

Parking
On-Street/Surface Parking
Parking Stall by Month 2023 1 2 3 4 5 6 7 8 9 10 11 12
100 Block 94.20% 89.13% 95.34% 94.10% 92.61% 93.17% 93.28% 85.87% 91.30% 86.96% 200 Block 94.12% 93.89% 89.63% 95.38% 93.52% 83.33% 86.42% 85.56% 82.67% 88.89% 300 Block 86.32% 84.44% 82.22% 85.93% 89.11% 76.11% 79.26% 82.22% 91.11% Lot 1 - 200 Block Salinas 81.56% 94.68% 79.79% 76.60% 88.09% 84.04% 80.50% 63.83% 93.62% Lot 2 - 300 Block Salinas 70.42% 70.42% 77.34% 68.17% 65.96% 68.78% 58.55% 64.08% 72.39% Lot 3 - 200 Block Monterey 83.88% 83.33% 91.60% 88.08% 90.85% 82.93% 85.77% 85.37% 78.35% Lot 5 - 300 Block Monterey 64.26% 76.12% 74.21% 71.64% 72.01% 64.93% 67.91% 79.48% 82.46% Lot 8 - Gabilan 50.50% 52.82% 45.47% 45.07% 51.83% 41.55% 38.73% 56.34% 43.66% Monterey Street Garage
Normal daily users, movie-goers, and special event
attendees accounted for 156,045 vehicles that
used the Monterey Street Garage for an average
turnover of 98.12%. Salinas City Center believes
that the Monterey Street Parking Garage is
under-utilized, especially during the work week and
winter months, as shown in the table. Turnover of
less than 100% means that the garage is never full.

For additional information on how busy Salinas City
Center is for events, pedestrians, and vehicle
parking, please see thecomplete report.
2023 Validated Regular Volume Turnover
1 2,987 7,569 10,556 78.28%
2 2,733 7,674 10,407 85.44%
3 4,100 10,408 14,508 107.59%
4 4,812 11,315 16,127 123.58%
5 4,385 10,467 14,852 110.14%
6 5,381 12,016 17,397 133.31%
7 6,302 13,926 20,228 150.00%
8 4,369 10,015 14,384 106.67%
9 2,227 6,947 9,174 70.30%
10 2,185 7,098 9,283 68.84%
11 2,661 7,637 10,298 78.91%
12 2,208 6,623 8,831 65.49%
Total 44,350 111,695 156,045 98.21%
Salinas City Center Improvement Association
Annual Report 2023

Financial
Revenue
Below are the largest combined assessments for the major property owners. For more information, please see the Assessment Data further into the Annual Report.

Salinas City Center AssessmentsAssessment Properties Owner Largest Combined District
Assessment
$93,198.67 34 City Of Salinas
2nd $42,458.22 8 County Of Monterey
3rd $20,784.53 9 Taylor Fresh Foods Inc
4th $15,367.05 2 Taylor Salinas Property Management Co
5th $14,211.13 1 SF Steinbeck Commons LP
Major Expenses
Landscaping
Salinas City Center Improvement
Association currently contracts with Smith
and Enright Landscaping to manage the
district streetscape.

Services include maintaining the cleanliness
along the right-of-way, landscape trimming,
watering of plants, etc. This service ONLY
includes the public right-of-way, and no
private properties or government occupied
properties are included.

Occasionally additional work is performed
such as tree trimming, removing hazardous
items, or cleaning.

SCCIA expends approximately $100K per
year on landscape services.

Salinas City Center Improvement Association
Annual Report 2023

Security
Security is and has been a major concern of the merchants and visitors to Salinas City Center. To address these concerns, SCCIA contracts with a security company to provide guards to the district. These guards help business owners and merchants navigate non-emergency situations that arise, cooperate with law enforcement when needed, and lend a peace of mind. Everyone in the district is invited to call the on-duty guard whenever assistance is needed.

Currently security services are present 64 hours (6 days) per week in 2024, which was reduced from 80 hours per week in 2023.

The gathering of statistics only commenced the latter half of 2023, but the table below illustrates how involved the security staff is in maintaining a pleasant Salinas City Center.

Security 1 2 3 4 5 6 7 8 9 10 11 12 Total
Phone 3 60 50 73 59 49 294
Txt 2 36 24 20 22 12 116
Merchant/Owner 13 140 213 334 401 317 1,418
Citizen 5 148 274 353 408 343 1,531
Transient 13 215 247 251 289 282 1,297
Report Trash 4 75 74 41 63 44 301
Report Animal Waste 2 28 33 30 32 24 149
Report Human Waste 0 0 1 0 1 0 2
Report Drug Paraphernalia 2 2 0 0 1 0 5
Salinas City Center spends approximately 20%, or $100,000, of the budget on contracted security services through Allied Security.

In addition to Salinas PD cameras located throughout Main St, many businesses also deploy private cameras. Systems range from fully managed and monitored cameras (for example located at 295 Main St and the United Way of Monterey County) to regular Ring or similar cameras located at many merchant businesses.

Increasingly these private systems are requested by the Salinas PD to solve crimes that the PD cameras do not capture. Salinas City Center is also a vocal supporter of repairing and replacing the camera system in the Monterey Street Garage that has been inoperable for over a year.

Salinas City Center is committed to safety and the support of policies that will ensure the well-being of our visitors.

Salinas City Center Improvement Association
Annual Report 2023

Maintenance
Salinas City Center has 2 full time staff members to keep the district clean and sanitary. Together they perform daily trash pickups, graffiti abatement, and general maintenance. As noted in the graph below, they are often the first person that is seen by visitors, with 1000’s of interactions with Merchants, Property Owners, Visitors, and Transients. They are responsible for picking up hundreds of bags worth of trash, hundreds of graffiti removals, and picking up hundreds of instances of waste. Without them the district would not look as well maintained.

Maintenance Crew 1 2 3 4 5 6 7 8 9 10 11 12 Total
Phone 0 0 0 0 0 0 0 0 0 0
Txt 1 0 0 0 0 0 0 0 0 1
Merchant/Owner 117 197 158 100 122 126 64 0 0 884
Citizen 32 50 51 35 39 38 19 0 0 264
Transient 36 37 25 26 36 32 16 0 0 208
Trash Loads 63 28 34 12 19 68 19 0 0 243
Graffiti 62 114 45 56 67 65 37 0 0 446
Animal Waste 20 13 8 11 17 20 5 0 0 94
Human Waste 6 1 4 2 46 42 33 0 0 134
Drug Paraphernalia 0 0 0 0 0 0 0 0 0 0
Salinas City Center Improvement Association
Annual Report 2023

Salinas Connect Service Requests
For issues that cannot be resolved using Salinas City Center staff, district employees utilize the Salinas Connect App. Excessive trash dumping, parking enforcement, graffiti abatement on various properties are all reported on the App.

City Service Requests 1 2 3 4 5 6 7 8 9 10 11 12 Total
Received 0 23 10 30 11 7 6 21 8 18 0 4 138
Graffiti 0 15 1 7 2 0 1 0 0 4 0 0 30
Parking 0 4 1 10 7 7 2 13 5 9 0 4 62
Litter/Dumping 0 0 0 5 2 0 1 0 0 0 0 0 8
Other 0 4 8 8 0 0 2 8 3 5 0 0 38
Salinas City Center Improvement Association
Annual Report 2023

Accountants Compilation Report
Fiscal Year of December 2022 - November 2023
Salinas City Center Improvement Association
Annual Report 2023

ACCOUNTANTS’ COMPILATION REPORT
To The Board of Directors
Salinas City Center Improvement Association
Salinas, California
Management is responsible for the accompanying financial statements of Salinas City Center Improvement Association (a nonprofit organization), which comprise a statement of assets, liabilities and fund balance – cash basis as of November 30, 2023, and the relat ed statement of revenues and expenses – actual vs. budget – fiscal year 2022-2023 – cash basis for the twelve months then ended, in accordance with the cash basis of accounting, and for deter mining that the cash basis of ac counting is an acceptable financial reporting framework. We have performed a compilation engagement in accordance with Statements on Standards for Accounting and Review Services promulgated by the Accounting and Review Services Committee of the AICPA. We did not audit or review the statement of revenues and expenses – actual vs. budget – fiscal year 2022-2023 – cash basis nor were we required to perform any procedures to verify the accuracy or completeness of the information provided by management. Accordingly, we do not express an opinion, a conclusion, nor provide any form of assu rance on the statement of revenues and expenses – actual vs. budget – fiscal year 2022-2023 – cash basis.

The financial statement is prepared in accordance with the cash basis of accounting, which is a basis of accounting other than accounting principles generally accepted in the United States of America.

The supplementary budget information contained in the statement of revenues and expenses – actual vs. budget – fiscal year 2022-2023 – cash basis is presented for purposes of additional analysis and is not a required part of the basic financial statements. Such information is the responsibility of management. The supplementary budget information was subject to our compilation engagement. We have not audited or reviewed the supplementary budget information and do not express an opinion, a conclusion, nor provide any assurance on such information.

Management has elected to omit substantially all the disclosures ordinarily included in financial statements prepared in accordance with the cash basis of acc ounting. If the omitted disclosures were included in the financial statement, they might influence the user's conclusions about the Company's assets, liabilities, fund balance, revenues and expenses. Accordingly, the financial statement is not designed for those who are not informed about such matters.

We are not independent with respect to Salinas City Center Improvement Association.

Steinbruner Hill CPAs
Carmel, Calif
ornia
January 10, 2024

Current Assets
Bank Accounts
Checking - Operating Acct $ 14,734.94
Checking - Grants Acct 108,836.48
SVFWF Checking -
Total Bank Accounts 123,571.42
Total Current Assets 123,571.42
Other Current Assets
Mechanics Bank CD 203,141.61
Total Other Current Assets 203,141.61 Fixed Assets
Vehicle 18,000.61
Accumulated Depreciation (819.00) Total Fixed Assets 17,181.61
Other Assets
Organizational Costs 50,000.00
Accumulated Intangible Assets (27,917.00) Total Other Assets 22,083.00
TOTAL ASSETS $ 365,977.64
Liabilities
Debt $ 15,000.00
Total Liabilities 15,000.00
Fund Balance
Fund Balance - SOBO 99,886.65
Fund Balance - DISI 53,694.13
Fund Balance - Admin 19,755.38
Fund Balance - Conting/Reserves 44,540.39 Fund Balance - Grants 108,836.48
Fund Balance - SVFWF - Subtotal - Cash Fund Balance 326,713.03 Fund Balance - Other 24,264.61
Total Fund Balance 350,977.64
TOTAL LIABILITIES AND FUND BALANCE $ 365,977.64 Salinas City Center Improvement Association
As of November 30, 2023
ASSETS

LIABILITIES AND FUND BALANCE
Statement of Assets, Liabilities and Fund Balance - Cash Basis (See accompanying accountants' report)

Salinas City Center Improvement Association
Statement of Revenues and Expenses - Actual vs. Budget - Fiscal Year 2022-2023 - Cash Basis For the Twelve Months Ended November 30, 2023
Actual Budget Remaining % Remaining Actual Budget Remaining % Remaining Actual Budget Remaining % Remaining Income
Assessments $ 272,957.82 $ 274,200.00 $ 1,242.18 $ 100,084.53 $ 100,540.00 $ 455.47 $ 63,690.16 $ 63,980.00 $ 289.84 Grants - - - - - -

SVFWF - - - - - - Interest Earned - - - - - - Plus: FY 2021-22 Carryover 155,506.02 155,506.02 47,643.48 47,643.48 49,461.55 49,461.55 Reallocation of 2021-22 Carryover (40,000.00) (40,000.00) 10,000.00 10,000.00 30,000.00 30,000.00 Total Income $ 388,463.84 $ 389,706.02 $ 1,242.18 $ 157,728.01 $ 158,183.48 $ 455.47 $ 143,151.71 $ 14 3,441.55 $ 289.84 Expenses
Bank Service Charges - - - - 66.00 2 00.00 134.00 67% Formation Costs Payback - - - - - Insurance - - - - 2,214.00 2,300. 00 86.00 4% Professional Services - - Accounting - - - - 21,022.16 11,500.00 (9,522.16) -83% Legal - - - - 7,156.25 2,000. 00 (5,156.25) -258% Other - - - - 13,495.00 10,000.00 (3,495.00) -35% Total Professional Services - - - - - - 43,953.41 26,000.00 (17,953.41) -69% Office - -
Rent/CAM/Utilities - - - - 6,436.92 6,000. 00 (436.92) -7% Office Annual Cleaning - - - - - 600.00 600.00 100% Office Furnishings/Paint - - - 815.56 1,500.00 684.44 46% Computer / Internet - - - - 2,455.59 2,500. 00 44.41 2% Total Office - - - - - - 9,708.07 10,600.00 891.93 8% Staff - - - - - Payroll - Wages & Taxes 48,350.54 56,000.00 7,649.46 14% 31,453.51 35,000.00 - 39,909.0 4 44,000.00 4,090.96 - Workers Comp Insurance 3,109.96 4,000.00 890.04 22% 561.65 575.81 1,000.00 42 4.19 Government Affairs - - - - - - 29,150.00 26,000.00 (3,150.00) -12% Total Staff 51,460.50 60,000.00 8,539.50 14% 32,015.16 35,000.00 2,984.84 9% 69,634.85 71,000.00 1,365.15 2%

SOBO - - - Sidewalk Ops (Maintenance) 116,251.33 135,000.00 18,748.67 14% - - Beautification/Order(Security) 120,865.36 120,000.00 (865.36) -1% - - Total SOBO 237,116.69 255,000.00 17,883.31 7% - - - - - -

DISI - - - District Identity - 52,093.41 57,000.00 4,906.59 9% - Streetscape Improvements - 19,925.31 26,000.00 6,074.69 23% - Total DISI - - - 72,018.72 83,000.00 1 0,981.28 13% - - - Extra Budget Expenses
Collection Loss - - - - - - - - Taxes 100.00 250.00 150.00 60% Total Expenses 288,577.19 315,000.00 26,422.81 8% 104,033.88 118,000.00 13,966.12 12% 123,39 6.33 107,850.00 (15,546.33) -14% Net Income (15,619.37) 74,706.02 (3,949.35) 40,183.48 (59,706.17) 35,591.55 Total Cash Balance as of 11/30/23 $ 99,886.65 $ 53,694.13 $ 19,755.38 SOBO DISI Administration
(See accompanying accountants' report)
2 of 4
Salinas City Center Improvement Association
Statement of Revenues and Expenses - Actual vs. Budget - Fiscal Year 2022-2023 - Cash Basis For the Twelve Months Ended November 30, 2023
Income
Assessments
Grants
SVFWF
Interest Earned
Plus: FY 2021-22 Carryover
Reallocation of 2021-22 Carryover
Total Income
Expenses
Bank Service Charges
Formation Costs Payback
Insurance
Professional Services
Accounting
Legal
Other
Total Professional Services
Office
Rent/CAM/Utilities
Office Annual Cleaning
Office Furnishings/Paint
Computer / Internet
Total Office
Staff
Payroll - Wages & Taxes
Workers Comp Insurance
Government Affairs
Total Staff
SOBO
Sidewalk Ops (Maintenance)
Beautification/Order(Security)
Total SOBO
DISI
District Identity
Streetscape Improvements
Total DISI
Extra Budget Expenses
Collection Loss
Taxes
Total Expenses
Net Income
Total Cash Balance as of 11/30/23
Actual Budget Remaining % Remaining Actual Budget Remaining % Remaining Actual Budget Remaining % Remaining $ 18,197.18 $ 18,280.00 $ 82.82 $ 454,929.69 $ 457,000.00 $ 2,070.31 $ - $ - $ - - - - - 171,000.00 - - - - - - - 3,141.61 - 3,141.61 - $ (3,141.61) - - 28,305.10 28,305.10 280,916.15 280,916.15 $ - 7,866.73 7,866.73 - - - - - $ 49,643.89 $ 46,585.10 $ 82.82 $ 738,987.45 $ 737,916.15 $ (1,071.30) $ 178,866.73 $ 7,866.73 $ - - - 66.00 200.00 134.00 67% 30.25 (30.25) 5,103.50 5,000.00 (103.50) -2% 5,103.50 5,000.00 (103.50) -2% - - 2,214.00 2,300.00 86.00 4% - - - - - - - 21,022.16 11,500.00 (9,522.16) -83% - 7,156.25 2,000.00 (5,156.25) -258% - - 13,495.00 10,000.00 (3,495.00) -35% - 5,103.50 - (5,103.50) 49,056.91 26,000.00 (23,056.91) -89% 30 .25 - (30.25) - - - - - - 6,436.92 6,000.00 (436.92) -7% - - - 600.00 600.00 100% - - 815.56 1,500.00 684.44 46% - - 2,455.59 2,500.00 44.41 2% - - - - 9,708.07 10,600.00 891.93 8% - - - - - - - - 119,713.09 135,000.00 15,286.91 11% - - 4,247.42 5,000.00 752.58 15% - - 29,150.00 26,000.00 (3,150.00) -12% - - - - 153,110.51 166,000.00 12,889.49 8% - - - - - - - - - 116,251.33 135,000.00 18,748.67 14% - - 120,865.36 120,000.00 (865.36) -1% - - - - 237,116.69 255,000.00 17,883.31 7% - - - - - - - - - 52,093.41 57,000.00 4,906.59 9% 16,522.34 (16,522.34) - 19,925.31 26,000.00 6,074.69 23% 53,477.66 (53,477.66) - - - 72,018.72 83,000.00 10,981.28 13% 70,000.00 - (70,000.00) - 9,140.00 9,140.00 100% - 9,140.00 9,140.00 100% - 100.00 250.00 150.00 60% - 5,103.50 14,140.00 9,036.50 64% 521,110.90 554,990.00 33,879.10 6% 70,030.25 - (70,030.25) 13,093.68 32,445.10 (66,181.21) 182,926.15 100,969.75 7,866.73 $ 44,540.39 $ 217,876.55 $ 108,836.48
Contingency/Reserves Grants FundsSUBTOTAL SOBO, DISI, ADMIN, & CONTIGENCY (See accompanying accountants' report)
3 of 4
Salinas City Center Improvement Association
Statement of Revenues and Expenses - Actual vs. Budget - Fiscal Year 2022-2023 - Cash Basis For the Twelve Months Ended November 30, 2023
Income
Assessments
Grants
SVFWF
Interest Earned
Plus: FY 2021-22 Carryover
Reallocation of 2021-22 Carryover
Total Income
Expenses
Bank Service Charges
Formation Costs Payback
Insurance
Professional Services
Accounting
Legal
Other
Total Professional Services
Office
Rent/CAM/Utilities
Office Annual Cleaning
Office Furnishings/Paint
Computer / Internet
Total Office
Staff
Payroll - Wages & Taxes
Workers Comp Insurance
Government Affairs
Total Staff
SOBO
Sidewalk Ops (Maintenance)
Beautification/Order(Security)
Total SOBO
DISI
District Identity
Streetscape Improvements
Total DISI
Extra Budget Expenses
Collection Loss
Taxes
Total Expenses
Net Income
Total Cash Balance as of 11/30/23
Actual Budget Remaining % Remaining Actual Budget Remaining % Remaining $ - $ - $ - $ 454,929.69 $ 457,000.00 $ 2,070.31 - - 171,000.00 - (171,000.00) 2,500.00 - 2,500.00 - (2,500.00) - - 3,141.61 - (3,141.61) 12,955.15 12,955.15 - 301,738.03 301,738.03 - $ 15,455.15 $ 12,955.15 $ - $ 933,309.33 $ 758,738.03 $ (174,571.30) - - 96.25 200.00 103.75 52% - - 5,103.50 5,000.00 (103.50) -2% - 2,214.00 2,300.00 86.00 4% - - - - - 21,022.16 11,500.00 (9,522.16) -83% 7,156.25 2,000.00 (5,156.25) -258%
15,455.15 (15,455.15) 28,950.15 10,000.00 (18,950.15) -190% 15,455.15 - (15,455.15) 64,542.31 26,000.00 (38,542.31) -148% - - - - - 6,436.92 6,000.00 (436.92) -7% - - 600.00 600.00 100% - 815.56 1,500.00 684.44 46% - 2,455.59 2,500.00 44.41 2% - - - 9,708.07 10,600.00 89 1.93 8% - - - - 119,713.09 135,000.00 15,286.91 11%
4,247.42 5,000.00 752.58 15%
- 29,150.00 26,000.00 (3,150.00) -12% - - - 153,110.51 166,000.00 12,889.49 8 % - - - - - 116,251.33 135,000.00 18,748.67 14% - 120,865.36 120,000.00 (865.36) -1% - - - 237,116.69 255,000.00 17,883.31 7 % - - - - - 68,615.75 57,000.00 (11,615.75) -20% - 73,402.97 26,000.00 (47,402.97) -182% - - - 142,018.72 83,000.00 (59,018.72) - 71% - - - - 9,140.00 9,140.00 100% 100.00 250.00 150.00 60%
15,455.15 - (15,455.15) 606,596.30 554,990.00 (51,606.30) -9% (15,455.15) 12,955.15 19,333.39 182,926.15 $ - $ 326,713.03

GRAND TOTALSVFWF
(See accompanying accountants' report)
4 of 4
Operating Budget
Fiscal Year of December 2023 - November 2024
Salinas City Center Improvement Association
Annual Report 2023

Tuesday, November 21, 2023 SOBO DISI Administration Contingency/Reserve Total

60.0% 22.0% 14.0% 4.0% 100.0%
Gross Income
2023-2024 Assessments $287,400 $105,380 $67,060 $19,160 $479,000 Gifts & Donations $0 $0 $0 $0 $0
Total gross income $287,400 $105,380 $67,060 $19,160 $479,000 Less: Collection loss 2.0% $0 $0 $0 $9,580 $9,580
Effective income $287,400 $105,380 $67,060 $9,580 $469,420 Expenses
Bank Service Charges $200 $200
Formation Costs Payback $5,000 $5,000
Insurance $2,500 $2,500
Professional Services
Accounting $15,200 $15,200
Legal $4,000 $4,000
Other (HR & Grant Writing) $12,000 $12,000
Total Professional Services $31,200 $31,200
Office
Rent/CAM/Utilities $8,400 $8,400
Office Annual Cleaning $600 $600
Office Furniture/Supplies $1,500 $1,500
Computer/Internet $2,500 $2,500
Total Office $13,000 $13,000
Staff $112,500 $22,500 $45,000 $180,000
SOBO
Sidewalk Operations (Maintenance) $114,820 $114,820
Beautification / Order (Security) $97,000 $97,000
Total SOBO $211,820 $211,820
DISI
District Identity $71,500 $71,500
Streetscape Improvements $15,000 $15,000
Total DISI $86,500 $86,500
Subtotal $324,320 $109,000 $91,900 $5,000 $530,220
Extra Budget Expense
Taxes $0 $0 $250 $0 $250
Total Extra Budget Expense $0 $0 $250 $0 $250
Total Expenses $324,320 $109,000 $92,150 $5,000 $530,470 Total Income -$36,920 -$3,620 -$25,090 $4,580 -$61,050
Cash Flow
Beginning balance (Projected 2022-2023 Carryover) $96,618 $60,214 $11,546 $41,399 $209,777 Reallocation of 2022-2023 carryover $0 $0 $20,000 -$20,000 $0 Net operating income -$36,920 -$3,620 -$25,090 $4,580 -$61,050 Projected ending balance $59,698 $56,594 $6,456 $25,979 $148,727 Salinas City Center Improvement Association
Draft Operating Budget - Fiscal Year 2023-2024
Salinas City Center Improvement Association
Annual Report 2023

Assessment Data
Fiscal Year of December 2024 - November 2025
Salinas City Center Improvement Association
Annual Report 2023

APN Legal Owner Site # Site Street Benefit Zone Bldg SF Bldg Asmnt Lot SF Lot SF Asmnt Frontage LF Asmnt Annual Assessment SALINAS PROPERTY DATABASE Asmnt Fees Bldg. SF Lot SF LF Condo SF 2023 - 2024 TAX YEAR Zone 1 0.08875 0.070508 5.25 0.21
CPI INCREASE 5% Zone 2 0.08875 0.070508 3.6645 0.21
SALINAS PROPERTY DATABASE Asmnt Fees Bldg. SF Lot SF LF Condo SF 2024 - 2025 TAX YEAR Zone 1 0.091634 0.072800 5.420625 0.216825 CPI INCREASE 3.25% Zone 2 0.091634 0.072800 3.783596 0.216825 002 163 007 000 City Of Salinas 104 Central Ave 2 0 -$ 6,600 480.48$ 181 684.83$ 1,165.31$ 002 163 008 000 McCain Richard & Michelle 106 Central Ave 2 1,089 99.79$ 6,500 473.20$ 50 189.18$ 762.17$ 002 163 009 000 Mar Vista Real Estate Salina LLC 110 Central Ave 2 649 59.47$ 6,500 473.20$ 50 189.18$ 721.85$ 002 163 010 000 Fuentes Jose 114 Central Ave 2 1,542 141.30$ 11,900 866.31$ 50 189.18$ 1,196.79$ 002 163 011 000 Lee Paul Chan & Soo Jin 118 Central Ave 2 2,350 215.34$ 12,247 891.58$ 50 189.18$ 1,296.10$ 002 163 012 000 Nunes Irma 122 Central Ave 2 1,475 135.16$ 8,700 633.36$ 60 227.02$ 995.53$ 002 163 013 000 Mora Nancy & Mendez Emiliano 128 Central Ave 2 1,296 118.76$ 3,600 262.08$ 122 461.60$ 842.44$ 002 163 014 000 Herring Vincent & Sherri 47 Stone St 2 1,034 94.75$ 3,200 232.96$ 64 242.15$ 569.86$ 002 163 015 000 Lei Gouxin & Liang Amanda 43 Stone St 2 1,140 104.46$ 7,000 509.60$ 65 245.93$ 859.99$ 002 163 016 000 Chavez Anthony & Kimberly 33 Stone St 2 1,591 145.79$ 7,100 516.88$ 103 389.71$ 1,052.38$ 002 163 018 000 SF Steinbeck Commons LP 10 Lincoln Ave 2 75,772 6,943.32$ 89,028 6,481.19$ 330 1,248.59$ 14,673.10$ 002 163 019 000 Mora Serafin & Virgina 28 Lincoln Ave 2 1,150 105.38$ 9,500 691.60$ 63 238.37$ 1,035.34$ 002 164 003 000 Islamic Community Of Salinas 35 W Market St 2 2,380 218.09$ 8,458 615.74$ 50 189.18$ 1,023.01$ 002 164 004 000 Islamic Community Of Salinas 33 W Market St 2 1,200 109.96$ 5,200 378.56$ 30 113.51$ 602.03$ 002 164 005 000 Islamic Community Of Salinas 31 W Market St 2 2,511 230.09$ 2,511 182.80$ 28 105.94$ 518.83$ 002 164 006 000 Alsalahi Saleh & Shaman Magdah 29 W Market St 2 1,728 158.34$ 3,250 236.60$ 18 68.10$ 463.05$ 002 164 007 000 Alsalahi Saleh & Shaman Magdah 23 W Market St 2 0 -$ 12,229 890.27$ 64 242.15$ 1,132.42$ 002 164 008 000 Alsalahi Saleh & Shaman Magdah 19 W Market St 2 10,875 996.52$ 5,349 389.40$ 31 117.29$ 1,503.22$ 002 164 009 000 Rolyely LLC 2 Salinas St #A 2 7,690 704.67$ 9,050 658.84$ 60 227.02$ 1,590.52$ 002 164 020 000 Taylor Fresh Foods Inc/Salinas City Center LLC 26 Central Ave 2 0 -$ 9,234 672.23$ 80 302.69$ 974.92$ 002 164 021 000 McMillin Family Trust 30 Central Ave 2 1,489 136.44$ 8,400 611.52$ 63 238.37$ 986.33$ 002 164 022 000 BIFFCO LLC 34 Central Ave 2 1,867 171.08$ 8,177 595.28$ 63 238.37$ 1,004.73$ 002 164 023 000 Hernandez Miguel A & Bonnie-Lou 40 Central Ave 2 4,855 444.88$ 9,750 709.80$ 255 964.82$ 2,119.50$ 002 164 024 000 Hernandez Miguel A & Bonnie-Lou 27 Lincoln Ave 2 0 -$ 6,855 499.04$ 45 170.26$ 669.30$ 002 164 034 000 Rolyely LLC 2 Salinas St 2 0 -$ 11,261 819.80$ 257 972.38$ 1,792.18$ 002 164 035 000 Mirkin Bernard B 2 2,770 253.83$ 2,770 201.65$ 100 378.36$ 833.84$ 002 164 036 000 Salinas Gateway LP (Condo-Building) 25 Lincoln Ave 2 56,157 5,145.91$ 0 -$ 0 -$ 5,145.91$ 002 164 037 000 Salinas Gateway LP (Condo-Land) 2 0 -$ 22,010 1,602.32$ 276 1,044.27$ 2,646.59$ 002 171 005 000 City Of Salinas 42 W Market St 2 0 -$ 14,989 1,091.19$ 248 938.33$ 2,029.52$ 002 171 006 000 City Of Salinas 15 Station Pl 2 0 -$ 5,250 382.20$ 35 132.43$ 514.62$ 002 171 007 000 City Of Salinas 17 Station Pl 2 0 -$ 11,770 856.85$ 50 189.18$ 1,046.03$ 002 171 008 000 City Of Salinas 19 Station Pl 2 0 -$ 12,120 882.33$ 60 227.02$ 1,109.35$ 002 171 010 000 City Of Salinas 52 W Market St 2 0 -$ 4,197 305.54$ 32 121.08$ 426.61$ 002 171 011 000 City Of Salinas 54 W Market St 2 0 -$ 6,500 473.20$ 50 189.18$ 662.38$ 002 171 012 000 City Of Salinas 58 W Market St 2 0 -$ 13,020 947.85$ 100 378.36$ 1,326.21$ 002 171 013 000 City Of Salinas 60-68 W Market St 2 0 -$ 12,898 938.97$ 230 870.23$ 1,809.20$ 002 171 023 000 City Of Salinas 18 Station Pl 2 0 -$ 15,850 1,153.87$ 282 1,066.97$ 2,220.85$ 002 171 033 000 City Of Salinas 11 Station Pl 2 0 -$ 71,578 5,210.84$ 38 143.78$ 5,354.62$ 5/13/2024 1 of
Salinas City Center Improvement Association
Annual Report 2023

002 171 034 000 Granary Associates 60 W Market St #200 2 28,454 2,607.36$ 27,600 2,009.27$ 102 385.93$ 5,002.56$ 002 171 035 000 City Of Salinas 11 Station Pl 2 0 -$ 102,366 7,452.19$ 400 1,513.44$ 8,965.63$ 002 172 001 000 City Of Salinas 30 W Market St 2 0 -$ 4,350 316.68$ 211 798.34$ 1,115.02$ 002 172 002 000 City Of Salinas 26 W Market St 2 0 -$ 6,387 464.97$ 78 295.12$ 760.09$ 002 172 010 000 City Of Salinas W Market St 2 0 -$ 1,610 117.21$ 55 208.10$ 325.31$ 002 172 011 000 City Of Salinas 20 W Market St 2 0 -$ 16,287 1,185.69$ 200 756.72$ 1,942.40$ 002 172 012 000 City Of Salinas 10 W Market St 2 0 -$ 15,179 1,105.02$ 275 1,040.49$ 2,145.51$ 002 181 005 000 Jimenez Salvador 29 E Market St 2 0 -$ 2,000 145.60$ 120 454.03$ 599.63$ 002 181 006 000 Jimenez Salvador 25 E Market St #27 2 0 -$ 4,030 293.38$ 40 151.34$ 444.73$ 002 181 007 000 Campos Jimenez Investments Inc 23 E Market St 2 2,662 243.93$ 13,568 987.74$ 35 132.43$ 1,364.10$ 002 181 008 000 Hagins Mary 21 E Market St 2 1,200 109.96$ 1,069 77.82$ 30 113.51$ 301.29$ 002 181 011 000 Marquez Carlos & Juana 67 E Market St #4 2 2,468 226.15$ 5,657 411.83$ 140 529.70$ 1,167.68$ 002 181 012 000 Campos Jimenez Investments Inc 35 E Market St 2 4,530 415.10$ 4,622 336.48$ 160 605.38$ 1,356.96$ 002 182 012 000 Central Coast Renewables LLC 139 Monterey St #14 2 7,755 710.62$ 10,562 768.91$ 206 779.42$ 2,258.95$ 002 182 013 000 135-137 Monterey LLC 137 Monterey St 2 8,151 746.91$ 5,582 406.37$ 56 211.88$ 1,365.16$ 002 182 014 000 135-137 Monterey LLC 135 Monterey St 2 925 84.76$ 5,287 384.89$ 48 181.61$ 651.27$ 002 182 019 000 Campos Jimenez Investments Inc 101 Monterey St 2 3,726 341.43$ 8,718 634.67$ 160 605.38$ 1,581.47$ 002 182 020 000 Campos Jimenez Investments Inc 30 E Market St 2 0 -$ 2,449 178.29$ 50 189.18$ 367.47$ 002 182 033 000 Campos Jimenez Investments Inc 111 Monterey St 2 9,143 837.81$ 33,000 2,402.38$ 303 1,146.43$ 4,386.63$ 002 184 001 000 City Of Salinas E Market St 2 0 -$ 31,043 2,259.92$ 750 2,837.70$ 5,097.61$ 002 185 011 000 Fuentes Juan & Romo Jose 129 Main St 1 2,750 251.99$ 2,650 192.92$ 21 113.83$ 558.75$ 002 185 012 000 Sang James 131 Main St 1 5,710 523.23$ 3,750 273.00$ 30 162.62$ 958.85$ 002 185 017 000 Saunders Frank H & Norwood Kelly 161 Main St 1 8,357 765.79$ 6,175 449.54$ 51 276.45$ 1,491.78$ 002 185 018 000 Saunders Frank H & Norwood Kelly 169 Main St #17 1 12,648 1,158.99$ 6,359 462.93$ 176 954.03$ 2,575.95$ 002 185 019 000 Taylor Fresh Foods Inc/Salinas City Center LLC 17 E Gabilan St 2 10,370 950.25$ 11,165 812.81$ 145 548.62$ 2,311.68$ 002 185 020 000 Saunders Frank H & Norwood Kelly 172 Main St 1 12,454 1,141.21$ 6,272 456.60$ 178 964.87$ 2,562.68$ 002 185 024 000 Center For Comm Advocacy A Non Profit Ca Corp 22 W Gabilan St 2 2,857 261.80$ 2,925 212.94$ 152 575.11$ 1,049.84$ 002 185 028 000 Rincon Del San Jon Properties 157 Main St 1 2,850 261.16$ 3,006 218.84$ 24 130.10$ 610.09$ 002 185 031 000 Green Valley Enterprises 127 Main St 1 3,524 322.92$ 3,044 221.60$ 28 151.78$ 696.30$ 002 185 036 000 Salinas Redevelopment Agency Monterey St 2 0 -$ 31,363 2,283.21$ 379 1,433.98$ 3,717.19$ 002 185 037 000 City Of Salinas 117 Main St 1 0 -$ 11,761 856.20$ 62 336.08$ 1,192.27$ 002 185 038 000 City Of Salinas Monterey St 2 0 -$ 2,178 158.56$ 20 75.67$ 234.23$ 002 185 039 000 University Corp of Monterey Bay 1 Main St 1 64,585 5,918.21$ 59,962 4,365.20$ 605 3,279.48$ 13,562.89$ 002 185 042 000 University Corp of Monterey Bay *no Site Address* 2 0 -$ 1,156 84.16$ 110 416.20$ 500.35$ 002 185 043 000 Taylor Salinas Property Management Co Salinas St 2 0 -$ 15,770 1,148.05$ 168 634.43$ 1,782.48$ 002 185 045 000 Taylor Fresh Foods Inc Salinas St 2 0 -$ 13,052 950.19$ 231 874.88$ 1,825.07$ 002 185 046 000 Ppa Properties LLC 16 W Gabilan St 2 0 -$ 23,282 1,694.92$ 190 718.88$ 2,413.80$ 002 185 047 000 Taylor Salinas Property Management Co 150 Main St 1 109,806 10,062.00$ 21,042 1,531.85$ 459 2,490.26$ 14,084.11$ 002 186 001 000 Maya Salinas Old Town Cinemas LLC 153 Main St 1 54,284 4,974.28$ 54,284 3,951.85$ 310 1,680.39$ 10,606.52$ 002 186 002 000 Deserpa R Jay Ltd 155 Main St 1 1,730 158.53$ 1,730 125.94$ 60 325.24$ 609.71$ 002 186 003 000 Deserpa R Jay Ltd 145 Main St 1 1,310 120.04$ 1,310 95.37$ 60 325.24$ 540.65$ 002 231 011 000 245 Monterey Street LLC 245 Monterey St 2 0 -$ 11,000 800.79$ 210 794.56$ 1,595.35$ 002 231 012 000 Kobrinsky Samuel & Marguerite 235 Monterey St 2 5,475 501.70$ 5,500 400.40$ 50 189.18$ 1,091.28$ 002 231 013 000 Bay Capital Real Estate Inc. 233 Monterey St 2 5,500 503.99$ 5,500 400.40$ 50 189.18$ 1,093.57$ 002 231 014 000 Massera Robert A 231 Monterey St 2 0 -$ 5,500 400.40$ 50 189.18$ 589.58$ 002 231 015 000 Drew David B 225 Monterey St 2 4,975 455.88$ 5,500 400.40$ 50 189.18$ 1,045.46$ 002 231 018 000 Dabit Christopher R 201 Monterey St 2 1,189 108.95$ 11,000 800.79$ 210 794.56$ 1,704.30$ 002 231 024 000 Griffin Sharon Appling 219 Monterey St 2 5,500 503.99$ 5,449 396.68$ 50 189.18$ 1,089.85$ 5/13/2024 2 of
Salinas City Center Improvement Association
Annual Report 2023

002 231 025 000 SCC Property LLC 211 Monterey St 2 6,547 599.93$ 10,999 800.71$ 100 378.36$ 1,779.00$ 002 231 026 000 SCC Property LLC 211 Monterey St 2 0 -$ 5,589 406.86$ 50 189.18$ 596.04$ 002 232 008 000 Raquel Sisayan LLC 335-349 Monterey St 2 13,298 1,218.55$ 24,400 1,776.31$ 322 1,218.32$ 4,213.18$ 002 232 009 000 LaValley Ronald William 329 Monterey St 2 5,750 526.90$ 5,725 416.78$ 50 189.18$ 1,132.85$ 002 232 010 000 LaValley Ronald William 325 Monterey St 2 528 48.38$ 5,675 413.14$ 50 189.18$ 650.70$ 002 232 015 000 County Of Monterey 20 E Alisal St 2 0 -$ 32,450 2,362.34$ 405 1,532.36$ 3,894.70$ 002 233 008 000 Broom Cynthia & Desmond Sandra 340 Monterey St 2 11,593 1,062.32$ 15,188 1,105.68$ 243 919.41$ 3,087.41$ 002 233 009 000 Garing Ann 367 Main St 1 17,820 1,632.92$ 6,200 451.36$ 174 943.19$ 3,027.47$ 002 233 010 000 KPM Properties LLC 361 Main St 1 6,163 564.74$ 6,377 464.24$ 50 271.03$ 1,300.02$ 002 233 011 000 Botelho Theresa Ann 343 Main St #357 1 16,176 1,482.28$ 18,531 1,349.05$ 151 818.51$ 3,649.84$ 002 233 012 000 Willette Jones 341 Main St 1 2,000 183.27$ 2,510 182.73$ 21 113.83$ 479.83$ 002 233 013 000 Navarro Belia Garcia 333 Main St 1 3,720 340.88$ 3,777 274.96$ 30 162.62$ 778.46$ 002 233 014 000 Ganesa Properties LLC 331 Main St 1 6,200 568.13$ 6,234 453.83$ 50 271.03$ 1,293.00$ 002 233 015 000 D & G Land Development Co 325 Main St 1 6,051 554.48$ 6,145 447.35$ 50 271.03$ 1,272.86$ 002 233 016 000 JB Salinas LLC 319 Main St 1 7,789 713.74$ 6,203 451.58$ 50 271.03$ 1,436.35$ 002 233 017 000 Muller Rita A 313 Main St 1 6,076 556.77$ 6,061 441.24$ 49 265.61$ 1,263.62$ 002 233 018 000 Gattis James L 307 Main St 1 12,710 1,164.67$ 6,355 462.64$ 51 276.45$ 1,903.77$ 002 233 019 000 301 South Main LLC 301 Main St 1 40,365 3,698.82$ 6,200 451.36$ 174 943.19$ 5,093.37$ 002 233 020 000 Service Employees International Union Local 52 334 Monterey St 2 4,367 400.17$ 4,960 361.09$ 40 151.34$ 912.60$ 002 233 021 000 Strobel Margaret I 338 Monterey St 2 3,050 279.48$ 3,712 270.23$ 30 113.51$ 663.22$ 002 233 023 000 City Of Salinas 300 Monterey St 2 0 -$ 51,548 3,752.67$ 532 2,012.87$ 5,765.54$ 002 234 001 000 Saunders Frank H & Norwood Kelly 202 Monterey St 2 957 87.69$ 4,250 309.40$ 131 495.65$ 892.74$ 002 234 002 000 Patel Kiran J 16 E Gabilan St 2 11,341 1,039.23$ 4,309 313.69$ 50 189.18$ 1,542.10$ 002 234 009 000 Taylor Fresh Foods Inc/Salinas City Center LLC 213 Main St 1 11,980 1,097.78$ 6,820 496.49$ 55 298.13$ 1,892.41$ 002 234 014 000 Ariano Allen D & Lynda 225 Main St 1 2,460 225.42$ 2,480 180.54$ 20 108.41$ 514.38$ 002 234 015 000 Ariano Allen D & Lynda 231 Main St 1 9,176 840.84$ 9,300 677.04$ 74 401.13$ 1,919.00$ 002 234 017 000 United Way Of Monterey County 232 Main St 1 32,400 2,968.95$ 16,204 1,179.64$ 120 650.48$ 4,799.07$ 002 234 018 000 Gutierrez Migel 251 Main St 1 5,559 509.40$ 8,100 589.68$ 60 325.24$ 1,424.31$ 002 234 019 000 295 Main Street LLC 255 Main St 1 0 -$ 13,552 986.58$ 100 542.06$ 1,528.64$ 002 234 023 000 City Of Salinas Monterey St 2 0 -$ 5,400 393.12$ 0 -$ 393.12$ 002 234 028 000 295 Main Street LLC 295 Main St 1 15,000 1,374.52$ 25,214 1,835.57$ 464 2,515.17$ 5,725.25$ 002 234 029 000 City Of Salinas 222 Monterey St 2 0 -$ 31,147 2,267.49$ 300 1,135.08$ 3,402.57$ 002 234 030 000 City Of Salinas 222 Monterey St 2 0 -$ 916 66.68$ 0 -$ 66.68$ 002 234 031 000 Entertainment Lane Inc 241 Main St 1 9,767 894.99$ 10,890 792.79$ 61 330.66$ 2,018.44$ 002 234 032 000 LaTourette Monica 221 Main St #205 1 11,320 1,037.30$ 6,138 446.84$ 50 271.03$ 1,755.18$ 002 234 033 000 Berkley Inc 201 Main St 1 0 -$ 12,500 909.99$ 244 1,322.63$ 2,232.63$ 002 242 001 000 Saunders Henry E & Darleen M 202 Main St 1 8,928 818.11$ 8,928 649.95$ 196 1,062.44$ 2,530.51$ 002 242 002 000 Andrus & Company 212 Main St 1 10,292 943.10$ 10,245 745.83$ 83 449.91$ 2,138.84$ 002 242 003 000 Valverde III Efraim & Claudia 222 Main St 1 4,564 418.22$ 3,072 223.64$ 25 135.52$ 777.38$ 002 242 006 000 Zhao Wen & Sharon Hongtong Xue 232 Main St 1 2,752 252.18$ 2,910 211.85$ 23 124.67$ 588.70$ 002 242 007 000 Andrus & Company 236 Main St 1 2,975 272.61$ 3,298 240.09$ 27 146.36$ 659.06$ 002 242 008 000 RBG Inc. 238 Main St 1 10,000 916.34$ 6,304 458.93$ 51 276.45$ 1,651.72$ 002 242 009 000 E J Ratto & G R Ratto 1998 Family Partnership 246 Main St 1 10,000 916.34$ 3,100 225.68$ 25 135.52$ 1,277.54$ 002 242 011 000 Haversat Trudy 254 Main St 1 4,800 439.85$ 4,800 349.44$ 24 130.10$ 919.38$ 002 242 012 000 Dillard Kurt D 256 Main St 1 2,480 227.25$ 2,542 185.06$ 20 108.41$ 520.72$ 002 242 013 000 Nham David 258 Main St 1 10,172 932.10$ 5,172 376.52$ 35 189.72$ 1,498.35$ 002 242 014 000 Cominos Properties LLC 4 W Alisal St 1 11,000 1,007.98$ 11,473 835.23$ 219 1,187.12$ 3,030.32$ 002 242 015 000 Ames Family Trust 32 W Alisal St 2 4,069 372.86$ 4,300 313.04$ 43 162.69$ 848.59$ 5/13/2024 3 of
Salinas City Center Improvement Association
Annual Report 2023

002 242 016 000 Ames Family Trust 40 W Alisal St 2 0 -$ 2,200 160.16$ 22 83.24$ 243.40$ 002 242 017 000 Ames Family Trust 46 W Alisal St 2 11,500 1,053.80$ 5,974 434.90$ 165 624.29$ 2,112.99$ 002 242 018 000 Ames Family Trust 237 Salinas St 2 4,654 426.47$ 6,500 473.20$ 50 189.18$ 1,088.84$ 002 242 026 000 248 Main Street JS LLC 248 Main St 1 4,130 378.45$ 3,191 232.30$ 26 140.94$ 751.69$ 002 242 027 000 Taylor Fresh Foods Inc/Salinas City Center LLC 250 Main St 1 3,248 297.63$ 3,002 218.54$ 24 130.10$ 646.27$ 002 242 028 000 Taylor Fresh Foods Inc/Salinas City Center LLC 207 Salinas St 2 13,195 1,209.12$ 27,300 1,987.43$ 340 1,286.42$ 4,482.96$ 002 242 029 000 City Of Salinas 219 Salinas St 2 0 -$ 16,875 1,228.49$ 140 529.70$ 1,758.20$ 002 242 030 000 Magdirila Diana B & Gloria 224 Main St 1 11,573 1,060.48$ 6,162 448.59$ 50 271.03$ 1,780.11$ 002 242 032 000 Salinas Urban Renewal Agency 230 Main St 1 0 -$ 1,795 130.68$ 22 119.25$ 249.93$ 002 242 033 000 City Of Salinas 228 Main St 2 0 -$ 1,000 72.80$ -$ 72.80$ 002 242 034 000 Santos-Santiago Jorge 231 Salinas St 2 0 -$ 6,500 473.20$ 50 189.18$ 662.38$ 002 242 035 000 Piini John W & Catherine B 233 Salinas St 2 4,000 366.54$ 5,000 364.00$ 50 189.18$ 919.71$ 002 243 001 000 Finegan Bailey Colleen 58 W Alisal St 2 5,980 547.97$ 6,900 502.32$ 242 915.63$ 1,965.92$ 002 243 002 000 Haversat Trudy 64 W Alisal St 2 2,000 183.27$ 3,000 218.40$ 40 151.34$ 553.01$ 002 243 003 000 Minhoto Properties LP 66 W Alisal St 2 2,690 246.50$ 3,750 273.00$ 50 189.18$ 708.67$ 002 243 004 000 Santa Lucia Parlor No 97 Nsgw 76 W Alisal St 2 2,440 223.59$ 8,250 600.60$ 110 416.20$ 1,240.38$ 002 243 005 000 Minhoto Properties LP 261 Lincoln Ave 2 4,877 446.90$ 8,400 611.52$ 262 991.30$ 2,049.72$ 002 244 002 000 City Of Salinas 215 Lincoln Ave 2 0 -$ 4,600 334.88$ 50 189.18$ 524.06$ 002 244 098 000 City Of Salinas 210 Salinas St 2 0 -$ 33,386 2,430.48$ 550 2,080.98$ 4,511.46$ 002 244 099 000 City Of Salinas 100 Howard St 2 0 -$ 39,472 2,873.54$ 588 2,224.75$ 5,098.30$ 002 245 001 000 El Camino Enterprises Inc 102 Lincoln Ave 2 1,204 110.33$ 5,063 368.58$ 151 571.32$ 1,050.23$ 002 245 002 000 City Of Salinas 106 Lincoln Ave 2 0 -$ 4,074 296.59$ 40 151.34$ 447.93$ 002 245 003 000 City Of Salinas 108 Lincoln Ave 2 0 -$ 4,050 294.84$ 40 151.34$ 446.18$ 002 245 004 000 City Of Salinas 112 Lincoln Ave 2 0 -$ 6,500 473.20$ 50 189.18$ 662.38$ 002 245 005 000 City Of Salinas 118 Lincoln Ave 2 0 -$ 6,500 473.20$ 50 189.18$ 662.38$ 002 245 006 000 City Of Salinas 120 Lincoln Ave 2 0 -$ 6,500 473.20$ 50 189.18$ 662.38$ 002 245 007 000 City Of Salinas 128 Lincoln Ave 2 0 -$ 6,500 473.20$ 50 189.18$ 662.38$ 002 245 008 000 City Of Salinas W Gabilan St 2 0 -$ 8,489 618.00$ 191 722.67$ 1,340.66$ 002 245 009 000 Joaquin Bear LLC 118 W Gabilan St 2 5,843 535.42$ 9,730 708.34$ 209 790.77$ 2,034.53$ 002 245 010 000 Pitman Robert J 125 Church St 2 4,375 400.90$ 6,500 473.20$ 50 189.18$ 1,063.28$ 002 245 011 000 Pitman John D & Robert J 117 Church St 2 6,000 549.81$ 6,500 473.20$ 50 189.18$ 1,212.18$ 002 245 012 000 Pitman John D & Robert J 111 Church St 2 2,360 216.26$ 6,500 473.20$ 50 189.18$ 878.63$ 002 245 014 000 Taluban Belinda A 109 Central Ave 2 1,347 123.43$ 6,500 473.20$ 50 189.18$ 785.81$ 002 245 015 000 Taluban Belinda A 119 Central Ave 2 2,160 197.93$ 13,650 993.71$ 235 889.15$ 2,080.79$ 002 245 016 000 Pitman John D & Robert J 109 Church St 2 0 -$ 6,500 473.20$ 50 189.18$ 662.38$ 002 246 014 000 City Of Salinas 113 Lincoln Ave 2 0 -$ 105,745 7,698.18$ 1320 4,994.35$ 12,692.53$ 002 247 001 000 U S A Lincoln Ave 2 0 -$ 37,418 2,724.01$ 820 3,102.55$ 5,826.56$ 002 248 002 000 Piini Joseph J 32 W Gabilan St 2 14,229 1,303.87$ 25,967 1,890.38$ 327 1,237.24$ 4,431.49$ 002 248 005 000 Taylor Fresh Foods Inc/Salinas City Center LLC 35 Central Ave 2 5,828 534.05$ 13,000 946.39$ 230 870.23$ 2,350.67$ 002 248 009 000 Monterey-Salinas Transit 110 Salinas Rd #Lot 1 2 778 71.29$ 18,699 1,361.28$ 357 1,350.74$ 2,783.31$ 002 248 010 000 Monterey-Salinas Transit 110 Salinas Rd #Lot 2 2 0 -$ 14,787 1,076.49$ 100 378.36$ 1,454.85$ 002 248 011 000 City Of Salinas 128 W Gabilan St 2 0 -$ 6,420 467.37$ 208 786.99$ 1,254.36$ 002 251 003 000 Magnolia Zarraga 114 Church St 2 1,496 137.09$ 6,200 451.36$ 50 189.18$ 777.62$ 002 251 014 000 Muller Rita A 123 Central Ave 2 3,834 351.33$ 16,900 1,230.31$ 260 983.74$ 2,565.37$ 002 251 015 000 Vega Nelson A 130 W Gabilan St 2 5,238 479.98$ 9,693 705.65$ 220 832.39$ 2,018.02$ 002 253 028 000 County Of Monterey *no Site Address* 2 0 -$ 134,992 9,827.35$ 1025 3,878.19$ 13,705.54$ 002 253 029 000 County Of Monterey 168 W Alisal St 2 0 -$ 55,843 4,065.34$ 193 730.23$ 4,795.58$ 002 253 030 000 County Of Monterey 230 Church St 2 0 -$ 45,781 3,332.83$ 183 692.40$ 4,025.23$ 5/13/2024 4 of
Salinas City Center Improvement Association
Annual Report 2023

002 253 032 000 County Of Monterey *no Site Address* 2 0 -$ 61,115 4,449.12$ 505.49 1,912.57$ 6,361.69$ 002 253 033 000 County Of Monterey *no Site Address* 2 0 -$ 22,608 1,645.83$ 118.5 448.36$ 2,094.18$ 002 253 034 000 County Of Monterey *no Site Address* 2 0 -$ 26,659 1,940.74$ 330.76 1,251.46$ 3,192.20$ 002 322 016 000 JRG Leasing II LLC 318 Cayuga St 2 21,161 1,939.08$ 15,630 1,137.86$ 120 454.03$ 3,530.96$ 002 322 018 000 County Of Monterey 142 W Alisal St 2 0 -$ 46,609 3,393.11$ 628 2,376.10$ 5,769.21$ 002 331 002 000 Maldonado Albert & Maria E 326 Lincoln Ave 2 4,200 384.86$ 7,984 581.23$ 60 227.02$ 1,193.11$ 002 331 010 000 City Of Salinas 101 W Alisal St 2 0 -$ 148,648 10,821.50$ 1649 6,239.15$ 17,060.65$ 002 335 005 000 MT18 123 W Alisal St 2 34,188 3,132.80$ 37,026 2,695.47$ 805 3,045.79$ 8,874.07$ 002 341 001 000 Taylor Fresh Foods Inc/Salinas City Center LLC 300 Main St 1 25,681 2,353.26$ 18,614 1,355.09$ 274 1,485.25$ 5,193.60$ 002 341 002 000 Ariel Theatrical Inc 320 Main St 1 6,192 567.40$ 6,200 451.36$ 50 271.03$ 1,289.79$ 002 341 004 000 Burks Cleo V 330 Main St 1 3,042 278.75$ 3,100 225.68$ 29 157.20$ 661.63$ 002 341 005 000 Serra Apartments Inc 338 Main St 1 13,089 1,199.40$ 12,628 919.31$ 102 552.90$ 2,671.62$ 002 341 006 000 Taylor Fresh Foods Inc/Salinas City Center LLC 344 Main St 1 11,472 1,051.23$ 6,323 460.31$ 50 271.03$ 1,782.57$ 002 341 007 000 Kattner Robert T 350 Main St 1 7,222 661.78$ 6,250 455.00$ 50 271.03$ 1,387.81$ 002 341 009 000 Boerlin Family Trust 362 Main St 1 2,437 223.31$ 2,480 180.54$ 20 108.41$ 512.27$ 002 341 010 000 Haney Sharon L 364 Main St 1 940 86.14$ 1,612 117.35$ 13 70.47$ 273.96$ 002 341 011 000 Haney Sharon L 366 Main St 1 2,064 189.13$ 2,180 158.70$ 17 92.15$ 439.99$ 002 341 012 000 Salmina Amy M & William J 376 Main St #A 1 7,500 687.26$ 6,200 451.36$ 125 677.58$ 1,816.19$ 002 341 014 000 City Of Salinas 345 Salinas St 2 0 -$ 6,410 466.64$ 50 189.18$ 655.82$ 002 341 015 000 City Of Salinas Salinas St 2 0 -$ 6,552 476.98$ 50 189.18$ 666.16$ 002 341 016 000 City Of Salinas Salinas St 2 0 -$ 13,336 970.85$ 100 378.36$ 1,349.21$ 002 341 018 000 Gold Valley Properties LLC 333 Salinas St 2 13,176 1,207.37$ 19,000 1,383.19$ 150 567.54$ 3,158.10$ 002 341 019 000 Salinas Civic Ctr Bldg LLC 21 W Alisal St 2 18,000 1,649.42$ 18,982 1,381.88$ 280 1,059.41$ 4,090.71$ 002 341 020 000 Hitchcock Richard Leslie 356 Main St 1 4,250 389.45$ 6,200 451.36$ 50 271.03$ 1,111.83$ 002 341 025 000 Kawahira Akira & Lillian 385 Salinas St 2 8,500 778.89$ 13,000 946.39$ 230 870.23$ 2,595.51$ 002 342 009 000 400 Main 415 Salinas St 2 2,007 183.91$ 10,032 730.32$ 282 1,066.97$ 1,981.21$ 002 342 011 000 400 Main 406 Main St 1 12,985 1,189.87$ 31,799 2,314.95$ 558 3,024.71$ 6,529.53$ 002 345 016 000 Parco Family Investments LP 344 Salinas St 2 27,660 2,534.61$ 12,362 899.95$ 597 2,258.81$ 5,693.36$ 002 345 018 000 City Of Salinas 65 W Alisal St 2 0 -$ 23,719 1,726.73$ 440 1,664.78$ 3,391.51$ 002 345 019 000 City Of Salinas 320 Salinas St 2 0 -$ 51,383 3,740.66$ 350 1,324.26$ 5,064.92$ 002 346 001 000 3some Par-Tners LLC 328 Main St #A 1 0 -$ 0 -$ 0 -$ -$ 002 346 002 000 3some Par-Tners LLC 328 Main St #A 1 2,677 245.31$ 3,099 225.61$ 25 135.52$ 606.43$ 002 346 003 000 3some Par-Tners LLC 328 Main St #B 2 1,567 143.59$ 0 -$ 0 -$ 143.59$ 002 351 008 000 Pi Properties No 140 LLC 405 Monterey St 1 20,828 1,908.56$ 45,506 3,312.81$ 593 3,214.43$ 8,435.81$ 002 351 009 000 Northern Calif Savings & Loan 425 Main St 1 8,905 816.00$ 39,400 2,868.30$ 480 2,601.90$ 6,286.20$ 002 351 010 000 Berryessa LLC 27 E John St 2 756 69.28$ 16,568 1,206.14$ 298 1,127.51$ 2,402.93$ 002 355 008 000 VF & B LLC 401 Monterey St 2 8,090 741.32$ 18,656 1,358.15$ 267.23 1,011.09$ 3,110.56$ Totals 1,323,261 $121,256.19 3,111,932 226,547.12$ 35,640 147,041.74$ 494,845.05$ 5/13/2024 5 of
Salinas City Center Improvement Association
Annual Report 2023

Accomplishments and Goals FY 2022/2023
Sidewalk Operations, Beautification, and Order (SOBO)
Introduction
The Sidewalk Operations, Beautification, and Order Committee (SOBO) is charged with making the Salinas City Center District (District) a safe and inviting place by overseeing private security, coordinating security needs with the City of Salinas Police Department, maintaining the sidewalks and landscaping, and beautifying the District for the enjoyment of the public, merchants, property owners, and employees.

Committee Background
The SOBO Committee was established as an ad-hoc committee in 2016. The Committee is run by a volunteer group that addresses security and sidewalk maintenance. Currently, committee members include Joel Panzer, Greg Piini and Board President Steve Ish.

During this past year, SOBO staff and day-to-day operations were turned over to Greg Hamer, SCCIA District Coordinator, with oversight from the Committee. Over the past year, SOBO’s services were performed through contracts with independent contractors and one employee.

Accomplishments FY Dec 22/23
● Continued to contract with Allied Security for security services throughout our District.

To improve security, Allied provides foot patrol six days a week; interacts with the local homeless population; responds to calls from local merchants, businesses and property owners; and coordinates with the police department.
● Continued to contract with Smith & Enright for landscaping and sidewalk maintenance services to the entire District. Smith & Enright’s services cover the entire District and include trimming, weeding, sweeping, blowing, and picking up debris twice a week. ● Added regular pressure washing service to the new Main Street Project Sidewalks to address the staining that was occurring on the new concrete. Currently, the sidewalks are pressure washed on a monthly basis.
● Provided maintenance and flower replacements for the Main Street Project, pots in various planters and hanging baskets.
● Supervised the work efforts of Kevin Hayes in his Streetscape Maintenance position.

Kevin provides valuable maintenance throughout the District as needed, with positive feedback from the business community. His electric utility vehicle helps him efficiently manage our District.

Salinas City Center Improvement Association
Annual Report 2023

● Added a second full-time streetscape maintenance position to better serve our District.

The new employee, Yesenia Juarez, started the week of November 20th, at the end of the fiscal year.
● Identified sources of water to allow for landscape irrigation. ● Replaced several trees in the District and provided tree maintenance activities. ● Secured pricing quotes for refurbishment of tree wells and planter boxes that need attention.

Goals FY Dec 23/24
● Continue to provide maintenance, beautification and security to our District in a manner that is in line with our budget.
● Evaluate the effectiveness of the current pressure washing program. If effective, study budget or grant opportunities to modify the pressure washing program as funds become available.
● Work with SCCIA’s District Coordinator, including supervising maintenance staff, overseeing payroll, communicating with SCCIA constituents, and purchasing supplies, as needed.
● Seek grant funding for additional tree work, including tree planting in vacant tree wells throughout Zone 2.
● Issue an RFP for security services for FY Dec 23/24. Security represents a significant cost to the District, and an RFP will hopefully assist in providing the maximum service to the District in a manner that is in line with our budget.
● Pursue grant and funding opportunities to supplement SOBO revenue to not only assist with cost increases but to enable additional services throughout the District.

Budget FY Dec 23/24
We assume that the SOBO’s revenue for FY Dec 23/24 will increase 5.0% over FY Dec 22/23 to $287,400. We also project a carryover from FY2022/23 in the amount of $96,600, of which, the proposed budget for FY Dec 23/24 draws down the carryover by $36,920 to $59,380. The remaining carryover is being held to fund operations in future fiscal years.

The SOBO budget for FY Dec 23/24 is as follows:

Revenue:

FY Dec 23/24 assessments: $287,400
FY Dec 22/23 projected carryover: $96,600
Total revenue/funds: $384,000
Expenses:

Streetscape Maintenance:

Employee payroll: $112,500
Salinas City Center Improvement Association
Annual Report 2023

General Maintenance (Smith & Enright): $102,820
Pressure washing: $12,000
Total Streetscape Maintenance: $227,32
Security: $97,000
Total expenses: $324,320
Net income/ending balance: $59,380
Security
Allied Security raised their rates mid-year to reflect needed cost of living wage increases for security staff and were proposing an additional increase at the beginning of FY Dec 23/24. We will put out an RFP to better assess security costs for budget management for FY Dec 23/24.

Current Landscaping and Maintenance – Zones 1 & 2
Smith & Enright currently provides maintenance to the entire District. The cost is currently $3,795 per month for Zone 1 and a portion of Zone 2 (Monterey Street and Salinas Street), and $3,790 per month for the remainder of Zone 2. We anticipate continuing with Smith and Enright for FY Dec 23/24, with possible cutbacks to be considered during the fiscal year in light of our increasing staffing.

Additional services are projected for aphid control, plant/tree replacement and tree pruning during FY Dec 23/24. These items will be considered on a case-by-case basis. Some of these costs are included in the proposed budget, while some are intended to be funded from grant funds.

Sidewalk Pressure Washing
SOBO anticipates continuing to provide periodic spot treatments in FY Dec 23/24 of the Main Street sidewalks. Continued participation with the Farmer’s Market (300 Block) and Taylor Farms (west side 100 Block) will continue to be explored.

Conclusion
SOBO operations have matured and are continuous with little variation. However, we have been able to expand our staffing to better serve the needs of the District. As SCCIA is a volunteer organization, the added staffing was only made possible by the addition of the SCCIA District Coordinator position. With two maintenance employees starting off in FY Dec 23/24, we look forward to being able to improve our overall level of service.

Salinas City Center Improvement Association
Annual Report 2023

District Identity and Streetscape Improvements (DISI)
Accomplishments Dec 2022/2023
● Solicited multiple grant funds to be used in 2023/2024 ● Created a Banner Program with SOP's drafted and rotating banners with community ● Enhanced communication and visibility with Downtown merchants by way of new District Coordinator to work on development of a Downtown merchant group ● Monthly newsletter and biannual “What’s Happening in SCC” with Mayor and SCCIA board members
● Continued: Social media postings.
● Holiday décor and festivities including tree lighting and moved Holiday tree lighting to occur with Parade of Lights for a larger impact.
● Alley activation installations enhanced
● Mural program for Downtown Salinas; approved two murals to be installed downtown ● Created Hopstock installation on sidewalk for two locations with more youth engagement and healthy movement
● Collaborated with Salinas Valley Chamber of Commerce and Merchants for Saint Patrick's events
● Partnerships with major Downtown stakeholders: CSUMB @SCC, Downtown Rotary, Alvarado on Main, Blue Zones, Taylor Farms, Artist Ink, Arts Council etc. ● Partnership with Blue Zones for Wayfinding signs
● Installed new electrical lockboxes to prevent vandalism Goals Dec 2023/2024
● Continue to enhance Downtown banner program and study whether it could be profitable
● Produce “Welcome to Salinas City Center” bags to new merchants and “Salinas City is my Home” for tenants including swag and relevant information ● Work with Chamber for “Downtown Beer Passport”
● Work with City of Salinas to implement an event criteria checklist and possible coordinating fee
● Produce video media promoting downtown
● Install additional murals or statues downtown
● Create more conversation areas with furniture
● Candlelite event with Yosal in Patria Alley
● Create Earth Day Alley Art in Collaboration with Salinas School District Salinas City Center Improvement Association
Annual Report 2023

Land Use Committee
Accomplishments Dec 2022/2023
Housing
To the extent possible, monitored the status of proposed new transit-oriented density housing on city parking lots in Downtown Salinas and the exclusive negotiating agreement toward approval of those parcels.

Highlighted how the City of Salinas has advanced towards its Regional Housing Needs Allocation (RHNA) goals through adaptive reuse development in the Downtown.

Downtown Parking Facility
Continued interaction with County of Monterey and City of Salinas officials in the planning stages for a potential Downtown Parking Facility adjacent to the County Government Center, as indicated in the Downtown Vibrancy Plan. A feasibility analysis was funded and produced.

Parking Management District
Collected records from dozens of other California cities related to their Downtown Parking management programs and discussed the possible approach and timing for a parking study with City planning staff.

Intermodal Transportation Center
Continued to track the status of the Salinas Kick-Start Project Phases 2 and 3, as well as the initiation of planning for the Parajo station, toward the ultimate goal of commuter trains between Salinas and the South Bay (and beyond).

Permits and Agreements for Signs, Awnings, Facades, and the Salinas Arch Worked in collaboration with business owners and the City of Salinas to resolve regulatory obstacles to installation of signs, awnings, and other facade improvements in Downtown Salinas.

Since 2019, SCCIA has been promoting to city staff the idea of a Vintage Sign Ordinance that would encourage local businesses to install high-quality signs that evoke the art deco/art moderne era of Downtown Salinas in the 1930s and 1940s. At this time SCCIA is seeking inclusion of the ordinance in the revised General Plan and has asked the Historic Resources Board to support a vintage sign ordinance. A model of the El Rey Theater original sign has been restored and can serve as an inspiration to other property owners and merchants.

A maintenance agreement was finalized with SCCIA, Salinas Rotary, and City of Salinas.

Permit Reform
Worked in a coalition with other business organizations to monitor the city’s permit process and provide input for improvements through a Business Development Committee.

Salinas City Center Improvement Association
Annual Report 2023

Accurate Assessment of Vacancies
Directed the SCCIA executive director to create and maintain an accurate record of who owns properties and operates businesses within the Salinas Community Benefit District, in order to identify vacancies and consider a plan to get those vacancies filled.

Traffic Issues
Maintained communication with the Public Works Department on evaluation of the diagonal “scramble” crosswalks and how they affect traffic flow and pedestrian behavior.

High-Speed Broadband
Interacted with Underline Monterey, LLC - the private partner with the City of Salinas - on obtaining broadband service through the underground fiber optic cable for SCCIA, property owners, and merchants.

Outdoor Dining
Monitored the city’s development and promotion of a permit program and financial assistance for outdoor dining.

Historic Preservation and Promotion
Supported a renewed Mills Act program with better promotion and accountability and an effort to expand what is considered to be “historic.”
Supported a revitalized Historic Resources Board.

Supported the concept of a city Heritage Park that would encompass the narrow parcels within the Intermodal Transportation Center where historic structures are located. As part of that support, ensured that supporters of the proposed Heritage Park did not intend to block or inhibit potential transit-oriented density residential development at the Intermodal Transportation Center.

Reviewed background documents on Old Monterey County Jail options as rumors developed that the County may be ready to proceed toward demolition and replacement with a park.

Annexation of Additional Properties
Deliberated on the positive and negative impacts of an expansion of the Downtown Community Benefit District into new areas that would benefit from participation.

Community Benefit in Economic Development
Asked the City of Salinas to engage in proper public review of city expenditures for Downtown events sponsored by the city.

Salinas City Center Improvement Association
Annual Report 2023

Food Trucks and Mobile Vendors
Tracked continued implementation of the city’s food vendor program and did not identify any problems.

Continue to address illegal/unpermitted food vendors, trash, and staining of sidewalks in the evenings and weekends.

Salinas Arch Maintenance
Advanced toward a three-way maintenance agreement with SCCIA, Salinas Rotary and City of Salinas to maintain the Salinas Rotary Arch and implement a plan for quick removal of graffiti using appropriate methods.

Goals Dec 2023/2024

1. Support and Advocate for Continued Implementation of the Downtown Vibrancy Plan - maintain a list of what in the Downtown Vibrancy Plan has been completed, what is
in the process of being done, and what still remains to be done. Ask the City to prepare a progress report at least annually. Continue to highlight the relationship of the Downtown Vibrancy Plan to other plans, such as the
Economic Development Element of the General Plan, the
Alisal Vibrancy Plan, the Chinatown Revitalization Plan, and others.

2. Achieve a Revenue-Neutral, Vibrancy-Oriented,
Publicly-Accountable Parking Management Program -
develop and implement a comprehensive plan for a
public-private Downtown Parking Management District, for the purpose of reducing parking frustrations for customers, merchants, employees, and other businesses while generating revenue that pays expenditures for adequate, quality operations and maintenance in the District. This includes seeking City/County financing, environmental review, approval and construction of a parking structure at Gabilan and Church with design standards that contribute to the aesthetic character of Downtown.

3. Pursue Public and Private Policies that Promote and Highlight Historical, Cultural, and Aesthetic Aspects of Downtown Salinas - emphasize the distinctive buildings, facades, and cultural and historical elements of Downtown through initiatives including a Vintage Sign Ordinance and a facade illumination program, so residents of the region, visitors from outside the region, and business owners choose Downtown as a destination. Work with the California Welcome Center, the First Mayor’s House, the Heritage Park organization, the UC Valleys of Anza project, the Historic Resources Board, and other groups dedicated to historic preservation and promotion.

4. Improve the Permit Process to Encourage Commercial and Residential Development - continue active participation in a coalition of business groups currently known as the Business Development Committee to review and recommend improvement to the permit process, including proper assessment of traffic impact fees and reasonable review of planning, building and sign applications within SCCIA Boundaries.

Salinas City Center Improvement Association
Annual Report 2023

5. Prevent Property Neglect and Blight - monitor and report dilapidated vacant buildings for potential City enforcement action, track short-term commercial vacancies, and encourage building owners to activate long-term commercial vacancies.

6. Monitor:
a. Operations of Downtown Events and recommend policies and changes as necessary to relevant parties.
b. Diagonal scramble crosswalks at the intersection of Main Street and Alisal Street and work with the City of Salinas for solutions to traffic backups that occur there at certain times.
c. Others as needed may develop.

7. Seek Grants to Provide Expertise or Resources to the Land Use Committee in Advancing the Downtown Vibrancy Plan:
a. Expand the vision of Downtown by obtaining advice, studies and models from outside experts and by seeking analysis of projects and programs that increase vibrancy in other downtown districts in California and elsewhere.
b. Study Downtown streets to reduce speeds, improve circulation and pedestrian safety, and broaden parking options.
c. Others as needed may develop.

8. Finalize and Ratify Rotary and SCCIA Arch Maintenance Agreement.

Salinas City Center Improvement Association
Annual Report 2023

Annual Calendar
Date Dates and Deadlines
1/11/2024 Salinas City Center Board Meeting by Salinas City Center 1/31/2024 1099's due to Vendors by Steinhill
1/31/2024 District changes to Engineers report due by Salinas City Center 2/8/2024 Salinas City Center Board Meeting by Salinas City Center 2/15/2024 President appoints Nominations Committee by Salinas City Center 3/1/2024 Nominations Committee sends out Nomination Forms by Salinas City Center 3/10/2024 Deadline for submitting nominations to Nominating Committee by Salinas City Center 3/14/2024 Salinas City Center Board Meeting by Salinas City Center 4/1/2024 Annual Meeting (1st week April) by Salinas City Center 4/11/2024 Salinas City Center Board Meeting by Salinas City Center 4/15/2024 Annual 990 Tax Filing due by Steinhill
4/30/2024 Annual Financial Statement by Salinas City Center 4/30/2024 Annual Report by Salinas City Center
4/30/2024 Disbursement 2 by City by City of Salinas
5/9/2024 Salinas City Center Board Meeting by Salinas City Center 5/23/2024 Land Use Committee Meeting by Salinas City Center 6/1/2024 Assessment Data update Assessment Records by Salinas City Center 6/13/2024 Salinas City Center Board Meeting by Salinas City Center 6/30/2024 Disbursement 3 by City by City of Salinas
7/11/2024 Salinas City Center Board Meeting by Salinas City Center 7/21/2024 Current FY - 30 Day Dissolution Window by Salinas City Center 8/8/2024 Salinas City Center Board Meeting by Salinas City Center 9/12/2024 Salinas City Center Board Meeting by Salinas City Center 10/1/2024 Current FY - Annual Work Plan & Budget DRAFT (post by 11/1) by Salinas City Center 10/24/2024 Salinas City Center Board Meeting by Salinas City Center 11/14/2024 Current FY - Annual Work Plan & Budget FINAL (approve by 11/30) by Salinas City Center 11/21/2024 Salinas City Center Board Meeting by Salinas City Center 12/19/2024 Salinas City Center Board Meeting by Salinas City Center 12/25/2024 Land Use Committee Meeting by Salinas City Center Salinas City Center Improvement Association
Annual Report 2023

12/28/2024 Disbursement 1 by City by City of Salinas
Salinas City Center Improvement Association
Annual Report 2023

Salinas City Center Improvement Association
Annual Report 2023