Cities Index.
Quarter 4 Combined Reports

Finance Committee
September 10, 2024

Document
Quarter 4 Combined Reports
Meeting
September 10, 2024
Body
Finance Committee
Original file
8.3 MB
Text extracted from the city's file for reading and search. Open the original on legistar2.granicus.com. That file is the official record.

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 8/26/24 Page 1 of 4
Daily Visitor CountDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Week 1 4 17 69 1 17 552 5
Week 2 4 7 34 5 5 18 22
Week 3 11 90 52 15 105 11 3
Week 4 54 16 26 19 36 43 29 1270
Material Distributed
(Standard)
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4
Material Distributed (New)Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *For new material distributed submit sample Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4 0
Social Media Posts PostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Provide Title and Date Week 1 See below.

Week 2
Week 3
Week 4
Met with Hotel OperatorsDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Name of Hotels/Motel Week 1
Week 2
Week 3
Week 4 0
Special events HostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Event Name and Date Week 1
Monthly Open HouseHost to Museum
Roundtable
Kammann School tour Kammann School
Tour
150th
Anniversary City
of Salians Kick Off
Event
Week 2 Home School Tour
Week 3
Toro Park School
Tour
Week 4
Mission Park School
Tour
Steinbeck School Tour AgKnowledge Tour
10 April 2024 Report

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 8/26/24 Page 2 of 4
Total number of page views
to the CWC's website
Google Analytics-see next
page-Screenshot #1
135
Total number of page
views to the Soul of CA
website? Google
Analytics- see next page-
Screenshot #2 2747
Any highlights/Additional Comments:

Screenshot #1
Screenshot #2
Materials Distributed-Tracking individual brochures and stopping each guest to count was not performed. Health and safety issues concerns due to the COVID pandemic and transmission of other respiratory viruses.

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 8/26/24 Page 3 of 4
Social Media Posts- Title & Date List
California Welcome Center, Salinas: 22 Posts in April 2024

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 8/26/24 Page 4 of 4
Social Media Posts- Title & Date List
Soul of CA: 9 Posts in April 2024

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 8/26/24 Page 1 of 4
Daily Visitor CountDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Week 1 5 89 70 15 9 11 72
Week 2 27 10 9 8 10 18 9
Week 3 6 15 5 8 71 75 10
Week 4 5 11 9 19 9 7 612
Material Distributed
(Standard)
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4
Material Distributed (New)Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *For new material distributed submit sample Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4 0
Social Media Posts PostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Provide Title and Date Week 1 See below.

Week 2
Week 3
Week 4
Met with Hotel OperatorsDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Name of Hotels/Motel Week 1
Week 2
Week 3
Week 4 0
Special events HostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Event Name and Date Week 1
Monthly Open HouseLaurelwood School TourMadonna School Tour Bayview Academy
School Tour
Week 2 Homeschool Tour
Week 3
Boronda Meadows
School Tour
Week 4 7
May 2024 Report

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 8/26/24 Page 2 of 4
Total number of page views
to the CWC's website
Google Analytics-see next
page-Screenshot #1
87 Total number of page
views to the Soul of CA
website? Google
Analytics- see next page-
Screenshot #2 2432
Any highlights/Additional Comments:

Screenshot #1
Screenshot #2
Materials Distributed-Tracking individual brochures and stopping each guest to count was not performed. Health and safety issues concerns due to the COVID pandemic and transmission of other respiratory viruses.

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 8/26/24 Page 3 of 4
Social Media Posts- Title & Date List
California Welcome Center, Salinas: 20 Posts in May 2024

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 8/26/24 Page 4 of 4
Social Media Posts- Title & Date List
Soul of CA: 9 Posts in May 2024

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 8/26/24 Page 1 of 4
Daily Visitor CountDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Week 1 27 11 21 25 30 9 1
Week 2 8 10 17 8 17 15 21
Week 3 10 29 47 25 9 14 5
Week 4 21 12 13 9 414
Material Distributed
(Standard)
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4
Material Distributed (New)Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *For new material distributed submit sample Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4 0
Social Media Posts PostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Provide Title and Date Week 1 See below.

Week 2
Week 3
Week 4
Met with Hotel OperatorsDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Name of Hotels/Motel Week 1
Week 2
Week 3
Week 4 0
Special events HostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Event Name and Date Week 1
Monthly Open House MSVRR BOD Meeting MCHA Tour &
Lunch
Week 2
Week 3
CalTrans Comm
Tour
Week 4 4
June 2024 Report

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 8/26/24 Page 2 of 4
Total number of page views
to the CWC's website
Google Analytics-see next
page-Screenshot #1
118
Total number of page
views to the Soul of CA
website? Google
Analytics- see next page-
Screenshot #2 2953
Any highlights/Additional Comments:

Screenshot #1
Screenshot #2
Materials Distributed-Tracking individual brochures and stopping each guest to count was not performed. Health and safety issues concerns due to the COVID pandemic and transmission of other respiratory viruses.

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 8/26/24 Page 3 of 4
Social Media Posts- Title & Date List
California Welcome Center, Salinas: 25 Posts in June 2024

Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 8/26/24 Page 4 of 4
Social Media Posts- Title & Date List
Soul of CA: 8 Posts in June 2024

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