Salinas City Council
October 8, 2024

Attachment 3
2023-24 Street Sweepi ng Education Outreach
Campaign At a Glance
Updated: 7/31/24
Community Touch points (Approximate) Contact Info Collected via Paper Sign Up Sheets Event People Event Sign Ups
2023-Closter Park 100 2023-Closter Park 12
2023-La Paz Park/Alisal 100 2023-La Paz Park/Alisal* 40 2023-Ciclovia 500 2023-Ciclovia 115
2024-150th Celebration 100 2024-150th Celebration 25
2024-Closter Park/Door-to-Door Knocking in Alisal 79 2024-Closter Park/D-2 45 Total 879 Total 237
*Touch point means total visitors to a booth/table that were engaged by City staff and Consultant
*La Paz Park/Alisal clean up had 40
volunteers/community members engaged
Social Media Engagement Rate Percent
2023 2.57%
2024 3.40%
*Industry benchmark is generally between 1.07% - 2.0%
Social Media Impressions No.
2023-24 Impressions 302,898
Average time on page is nearly 3 minutes. Industry benchmark is 52 seconds 1,100 page scrolls (meaning a user scrolled down at least 50% of page) Collateral
50+ social media posts (videos, graphics)
Clean Water Salinas Website (Google Analytics - 2023)
1,600% increase in new users
820% increase in visitors to the Street Sweeping page
Public Service Announcement (PSA) Video
Flyers, door hangers
Key program messaging
Blog posts (Waterway Wednesday)
Annual/monthly reports for grant compliance
Earned Media
25 direct media pitches
KSBW feature highlighting June 2023 kickoff event
KION feature highlighting June 2023 kickoff event
2 Univision features of Clean Water Salinas at Ciclovia 3,600 page views (includes multiple page visits by same user) 1,300 page sessions (when a user lands on the page for the first time) 99% of visitors are "new visitors"
1,700% increase in overall visitors
Clean Water Salinas Website (Google Analytics - Jan-July 2024) 814 total website users
802 website users are new users