City Council
Draft Alisal District Identity Master Plan
November 19, 2024
Oscar Resendiz, Associate Planner
Grant Leonard, Planning Manager
Jane Lin, Urban Field
Alisal District Identity Master Plan (ADIMP) Summary
Conceptual Design for District Identity themes and branding Public Art Guidelines and Plan Outline
Commercial Corridor Design Concepts
Commercial Façade Improvement Program Guidelines and Toolkit Probable cost and recommended phasing for implementation and maintenance
ADIMP Contents
Public Realm Design Guidelines
Storefront Design Guidelines
District Graphic Identity
Public Art for the Alisal
Implementation
ADIMP Process
District Identity Theme
ADIMP Branding
District Identity Theme developed
Pilot project rolled out as part of Trash Corral Art Program Next up: Street Light Banners
Future: Wayfinding signage, landmark/gateway signage, greater application of district branding
ADIMP Identity Zones
Clean California Beautification Grant ($2,1479,958) (ends June 2025) Alisal Greening, Beautification, and Safety Project
Bread Box Recreation Center Improvements
Mural at Closter Park on the Boxing Gym
Skyway Roundabout
Trash Corrals
Other projects:
East Alisal Street Multi-Use Path (part of Active Transportation Plan) Alisal Streetscape Master Plan
Facade Improvement Grants
ADIMP Related Public Realm Improvement Projects
Put into action:
In June, $150,000 allocated in an Application Assistance Program for Artists to help with local artists apply for Calls for Art and Community Grants Creation of a Public Art Management Program. Management by Library and Community Services, Community Development, and Public Works on a Master list of Public Art Projects Clean California Calls for Art
More funding for art projects - such as Call for Art/ Photography for district branding Public Art & Local Artists
Commercial Corridor Improvements
Improvement Benefits
Prosperity: Economic Development
Safety: Clean and Safety
Vibrancy: Investment in Placemaking
Events
Marketing & Branding
Creativity: Public Art, Cultural Expression
Find out what’s right for the Alisal. Study the feasibility of Business Improvement District Funding Initiatives
Facade Improvement Program
$600,000 Funded Pilot Program to incentivize owners and merchants to invest in property maintenance and improvements.
Includes education and outreach about business requirements, support for hiring local designers to help applicants.
Implementation
Actions related to AVP Goals
Lead department or organization
Rough order of magnitude cost for budgeting purposes
Timeframe: Ongoing, Short term (1-2 years), or Long Term Continued community engagement
Adopt a resolution accepting the Alisal District Identity Master Plan (ADIMP) as a strategic planning document.
Recommended Action