Salinas City Council Meeting
January 27, 2025
General Plan Update and Economic Development Element Study Session
Presentation Agenda
Visión Salinas General Plan Update
Economic Development Element Policy Overview
First comprehensive General Plan Update since 2002
Guiding policy document and vision for future development Compliance with changes to state law
Elevates priorities of strategic plans
First Climate Action Plan and Environmental Justice Element General Plan
Goals, polices, and actions
Funnels from aspirational to more specific
Development requirements
General Plan
Optional elements.
22 workshops
8 Working Group and 16 Steering Committee meetings
Pop-ups and grassroot outreach, including house meetings English and Spanish
Process and Engagement
Timeline 2021-2024
Visión Salinas 2040 launched
Steering Committee formed
Land Use Workshops
Community Resource Fair
Existing Conditions webinar
Working Groups
CAP webinar
Environmental Justice workshops
Community Design workshops
Housing Element focus
Housing Element webinar and workshops
Ambassador house meetings
GP EIR Notice of Preparation
Housing Element Adopted
Land use change webinars
Element Study Sessions
Completed Water Supply Assessments
Prepared Administrative draft General Plan
Issued Zoning Code RFP
Timeline 2025
Zoning Code consultant selection
Public Review Draft General Plan and Pre-Public Review Draft Study Session EIR administrative draft
General Plan Annual Progress Report
Release Public Review Draft General Plan
CAP Engagement
Develop Public Review CAP and EIR
Revise Draft General Plan
Release formal draft EIR and CAP for 45-day comment period Continue engagement
Brief Planning Commission and City Council on adoption process Start revising documents
Publish revised General Plan, CAP, and EIR
Start approval process
Monterey County Airport LU Commission
Planning Commission
Traffic and Transportation Commission
City Council certification and adoption
Previous Study Sessions (Planning Commission and City Council) Land Use and Circulation – 3/12/2024 (Council date)
Environmental Justice and Public Safety – 4/23/2024 (Council date)
2017 Economic Development Element
City’s vision of a prosperous and healthy community defined as jobs, safety, and health 400+ goals, policies and actions adopted in 2017
Identified “Opportunity Areas” Throughout the City
Economic Development Engagement
Steering Committee
Socioeconomic Systems Working Group
SALC Grant Technical Advisory Committee
Business organization stakeholder meeting
What we heard
Desire to build on our strong agricultural base while diversifying the local economy Need to create an environment where businesses can grow People want pathways to prosperity through education and workforce development Use Salinas’ history and culture to encourage tourism, entertainment, and retail Need for public and private investment in our commercial corridors and shopping centers
EDE Draft Goals and Policy Summary
Goal ED-1: Cultivate a diverse and adaptive economy that aligns with future economic trends and reinforces Salinas’ leadership in the agricultural industry.
Encourage economic expansion while supporting the advancement of agricultural production and technology.
Attract new businesses on and adjacent to the agri-business supply chain.
Goal ED-2: Encourage a thriving business environment through supporting start-ups, growing current businesses, and attracting new industry to build a dynamic economic landscape in Salinas with higher paying employment opportunities.
Develop a business retention program and streamline licensing and permitting processes.
Improve access to capital for all stages of business growth and support entrepreneurship and innovation.
EDE Draft Goals and Policy Summary
Goal ED-3: Narrow social and economic disparities in the City of Salinas through workforce development and community support.
Increase access to education and vocational training for youth and adults to prepare for relevant and high-quality job opportunities.
Support residents in improving their neighborhoods.
Goal ED-4: Enhance retail, entertainment, and tourism opportunities throughout the City.
Promote the City and its unique neighborhoods as cultural, arts and shopping destinations.
Develop a Citywide strategy to combat sales tax leakage and strengthen local retail.
EDE Draft Goals and Policy Summary
Goal ED-5: Coordinate public and private investment along disinvested commercial corridors.
Improve the appearance of commercial corridors through design guidelines that strengthen district identity and programs such as façade improvements.
Support business owners with ADA compliance and increasing accessibility.
Questions
Jonathan Moore
[email protected]
831-758-7409
www.visionsalinas.org
Thank You!