California Welcome Center FY 2024-25 Q3 Update
Lisa Brinton, Director
Community Development Department
May 6, 2025
Executive Summary
Jan 24, 2023 – City of Salinas approved a resolution to support the renewal of the MCTID (10-year term) Oct 22, 2024 – Renewed Agreement for TID passthrough
July 1, 2024 – August 30, 2025
Continued evaluating the use of TID and provided quarterly updates
FY 2024-25 Quarter 3 Reporting
Number of Site Visitors: 1,209
Number of Website Posts: 77
Number of Website Visits: 6,357
CWC: 291
Soul of CA: 6066
Quarter 3 TID
TID Received
$ 20,030
Est. # of Overnight Stays
40,060
Passthrough to CWC
$ 19,834.65
2024-25 Fiscal Year Q1 to Q3 Reporting
2024-25 Fiscal Year Q1 to Q3 Reporting
FY2024-25 Q1 to Q3 TID
TID Received
$ 75,076.00
Est. # of Overnight Stays
150,152
Passthrough to CWC
$ 74,325.24
Fiscal Year-Over-Year Q1 to Q3 Reporting
Average 2521 Soul of CA & 176 CWC in FY 23/24
Average 2199 Soul of CA & 101 CWC in FY 24/25
Average 27 in FY 23/24
Average 30 in FY 24/25
Soul of CA
CWC
FY 2023-24
FY 2024-25
TID Received
$ 91,449.50
$ 75,076.00
Est. # of Overnight Stays
182,900
150,152
Passthrough to CWC
$ 90,000
$ 74,325.24
Fiscal Year-Over-Year Q1 to Q3 Reporting Continued
Average 310 in FY 23/24
Average 443 in FY 24/25
FYOY Q1-Q3
Questions