Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/14/25 Page 1 of 4
Daily Visitor CountDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Week 1 4 6 13 10 12 5 3
Week 2 16 15 10 9 5 15 18
Week 3 10 2 32 9 12 50 7
Week 4 13 11 7 9 303
Material Distributed
(Standard)
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4
Material Distributed (New)Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *For new material distributed submit sample Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4 0
Social Media Posts PostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Provide Title and Date Week 1 See below.
Week 2
Week 3
Week 4
Met with Hotel OperatorsDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Name of Hotels/Motel Week 1
Week 2
Week 3
Week 4 0
Special events HostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Event Name and Date Week 1
MSVRR BOD
Meeting
Week 2
Week 3
Big Sur Land Trust Tour Salinas Womens
Club Event
Week 4
January 2025 Report
Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/14/25 Page 2 of 4
Total number of page views
to the CWC's website
Google Analytics-see next
page-Screenshot #1
121
Total number of page
views to the Soul of CA
website? Google
Analytics- see next page-
Screenshot #2 2390
Any highlights/Additional Comments:
Screenshot #1
Screenshot #2
Materials Distributed-Tracking individual brochures and stopping each guest to count was not performed. Health and safety issues concerns due to the COVID pandemic and transmission of other respiratory viruses.
Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/14/25 Page 3 of 4
Social Media Posts- Title & Date List
California Welcome Center, Salinas: 17 Posts in January 2025
Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/14/25 Page 4 of 4
Social Media Posts- Title & Date List
Soul of CA: 9 Posts in January 2025
Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/14/25 Page 1 of 4
Daily Visitor CountDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Week 1 17 11 16 10 7 9 27
Week 2 38 15 1 37 11 14 15
Week 3 14 34 17 7 12 9 8
Week 4 22 22 22 395
Material Distributed
(Standard)
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4
Material Distributed (New)Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *For new material distributed submit sample Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4 0
Social Media Posts PostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Provide Title and Date Week 1 See below.
Week 2
Week 3
Week 4
Met with Hotel OperatorsDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Name of Hotels/Motel Week 1
Week 2
Week 3
Week 4 0
Special events HostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Event Name and Date Week 1 MSVRR BOD Meeting
Week 2
New Perspectives Tour Monterey Bay
National Sanctuary
High School Tour
Week 3
Week 4 New Perspectives TourZoe Lofgren Visit
February 2025 Report
Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/14/25 Page 2 of 4
Total number of page views
to the CWC's website
Google Analytics-see next
page-Screenshot #1
87 Total number of page
views to the Soul of CA
website? Google
Analytics- see next page-
Screenshot #2 1914
Any highlights/Additional Comments:
Screenshot #1
Screenshot #2
Materials Distributed-Tracking individual brochures and stopping each guest to count was not performed. Health and safety issues concerns due to the COVID pandemic and transmission of other respiratory viruses.
Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/14/25 Page 3 of 4
Social Media Posts- Title & Date List
California Welcome Center, Salinas: 18 Posts in February 2025
Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/14/25 Page 4 of 4
Social Media Posts- Title & Date List
Soul of CA: 8 Posts in February 2025
Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/14/25 Page 1 of 4
Daily Visitor CountDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Week 1 26 13 9 9 4 13 9
Week 2 24 4 10 3 26 7 24
Week 3 19 73 88 23 11 11 17
Week 4 20 12 36 20 511
Material Distributed
(Standard)
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4
Material Distributed (New)Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *For new material distributed submit sample Week 1
See below-Additional
Comments
Week 2
Week 3
Week 4 0
Social Media Posts PostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Provide Title and Date Week 1 See below.
Week 2
Week 3
Week 4
Met with Hotel OperatorsDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Name of Hotels/Motel Week 1
Week 2
Week 3
Week 4 0
Special events HostedDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 *Event Name and Date Week 1
Week 2
TAMC Update to BOD Lecture
Appreciators Tour
(Santa Rosa)
New Perspectives
Week 3
New Republic School Tour -3rd gradeNew Republic School
Tour -3rd grade
Week 4
March 2025 Report
Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/14/25 Page 2 of 4
Total number of page views
to the CWC's website
Google Analytics-see next
page-Screenshot #1
83 Total number of page
views to the Soul of CA
website? Google
Analytics- see next page-
Screenshot #2 1762
Any highlights/Additional Comments:
Screenshot #1
Screenshot #2
Materials Distributed-Tracking individual brochures and stopping each guest to count was not performed. Health and safety issues concerns due to the COVID pandemic and transmission of other respiratory viruses.
Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/14/25 Page 3 of 4
Social Media Posts- Title & Date List
California Welcome Center, Salinas: 18 Posts in March 2025
Submitted by: Craig Kaufman Salinas Valley Tourism Visitors Bureau Report Date: 4/14/25 Page 4 of 4
Social Media Posts- Title & Date List
Soul of CA: 9 Posts in March 2025