2023-25 Street Sweeping Education Outreach Campaign At a Glance Time Period Covered: (01/10/2023 - 03/31/2025)
Updated: 03/31/25
Community Touch points (Approximate) Contact Info Collected via Digital/Analog Sheets Event People Event Sign Ups
2023-Closter Park 100 2023-Closter Park 12
2023-La Paz Park/Alisal 100 2023-La Paz Park/Alisal* 40 2023-Ciclovia 500 2023-Ciclovia 115
2024-150th Celebration 100 2024-150th Celebration 25
2024-Closter Park/Door-to-Door Knocking in Alisal 79 2024-Closter Park/D-2 45 2024-El Grito (2-Day Event) 1100 2024-El Grito (2-Day Event) 30 2024-Ciclovia 250 2024-Ciclovia 59
Total 2229 Total 326
Social Media Engagement Rate (industry avg 1.10-3.0%) Percent 2023 2.57%
2024 3.51%
2025 5.20%
Social Media Impressions No.
2023-25 Impressions 341,631
Captured and catalogued over 100 community members
feedback at in-person events and via social media.
Street sweeping web page is the top visited page (homepage is ranked 2nd) Collateral
70+ social media posts (videos, graphics)
Clean Water Salinas Website (Google Analytics - 2023)
Earned Media
25 direct media pitches
KSBW feature highlighting June 2023 kickoff event
KION feature highlighting June 2023 kickoff event
Regular newsletter for GovDelivery for 2025
Public Service Announcement (PSA) 30/60 second video
Flyers, door hangers, postcard, direct mailer
Strategic campaign plans (for each phase) and FAQs
12 blog posts for 2024 (Waterway Wednesday)
Digital media kit and sample key messaging
Clean Water Salinas Website (Google Analytics - 2025)
*Touch point means total visitors to a booth/table that were engaged by City staff *La Paz Park/Alisal clean up had 40 volunteers/community 907 total website users
2,638 page views on cleanwatersalinas.com
Annual/monthly reports for grant compliance
Data Collection
2 Univision features of Clean Water Salinas at Ciclovia 5,948 page views on cleanwatersalinas.com
The street sweeping web page was the second most visited (1st is the homepage) 99% of visitors are "new visitors"
1,700% increase in overall visitors
Clean Water Salinas Website (Google Analytics - 2024)
1,281 total website users
766 website users (~60%) came from social media posts (ranked #1) 820% increase in visitors to the Street Sweeping page