2023-25 Street Sweeping Education Outreach Campaign At a Glance Time Period Covered: (01/10/2023 - 05/31/2025)
Updated: 06/03/25
Community Touch points (Approximate) Contact Info Collected via Digital/Analog Sheets Event People Event Sign Ups
2023-Closter Park 100 2023-Closter Park 12
2023-La Paz Park/Alisal 100 2023-La Paz Park/Alisal 40
2023-Ciclovia 500 2023-Ciclovia 115
2024-150th Celebration 100 2024-150th Celebration 25
2024-Closter Park/Door-to-Door Knocking in Alisal 79 2024-Closter Park/D-2 45 2024-El Grito (2-Day Event) 1100 2024-El Grito (2-Day Event) 30 2024-Ciclovia 250 2024-Ciclovia 59
2025-Mailer Delivered to Target Area 4148 2025-Earth Day Festival (goal was to show new map) 0 2025-Earth Day Festival 150 Total 326
Total 6527
Social Media Engagement Rate (industry avg 1.10-3.0%) Percent 2023 2.57%
2024 3.51%
2025 7.73%
Social Media Impressions No.
2023-25 Impressions 459,309
Catalogued over 150 community members comments
feedback at in-person events and via social media.
Collateral
75+ social media posts (videos, graphics)
Clean Water Salinas Website (Google Analytics - 2025) Earned Media Regular newsletter for GovDelivery for 2025
Public Service Announcement (PSA) 30/60 second video
Flyers, door hangers, postcard, direct mailer
Strategic campaign plans (for each phase) and FAQs
12 blog posts for 2024 (Waterway Wednesday)
Digital media kit and sample key messaging
2 Univision features of Clean Water Salinas at Ciclovia The street sweeping web page was the second most visited (1st is the homepage) Clean Water Salinas Website (Google Analytics - 2023)
Clean Water Salinas Website (Google Analytics - 2024)
3,573 total website users
1,281 total website users
766 website users (~60%) came from social media posts (ranked #1) 5,948 page views on cleanwatersalinas.com
8,063 page views on cleanwatersalinas.com
KION feature of 'no parking sign' warning period (May 21, 2025) KSBW feature highlighting June 2023 kickoff event
KION feature highlighting June 2023 kickoff event
1,700% increase in overall visitors
820% increase in visitors to the Street Sweeping page
99% of visitors are "new visitors"
Annual/monthly reports for grant compliance
Data Collection