SALINAS CITY CENTER
IMPROVEMENT ASSOCIATION
2024 ANNUAL
R E P O R T
10B MIDTOWN LANE, SALINAS CA 93901
Executive Summary
Salinas City Center is the cultural soul of Salinas. Every year hundreds of events come downtown to enjoy the clean, safe, and vibrant streets created by the Salinas City Center.
Salinas City Cente
r acts as an economic multiplier with investment dollars. By consolidating special district assessments we are able to create a value-add proposition for all property owners in the district.
This investm
ent is enabling the revitalization of the downtown district. Even the Mountain Lions want to be part of Salinas City Center.
Mountain Lion sighting b
y 222 Main St.
Salinas City Center Improvement Association
Pg. 2
Table of Contents
Executive Summary
About the Salinas City Cen
ter Improvement Association
Area Map
Board
Why Salinas City Ce
nter?
Economy
Shopping, Business, & P
rofessional Services
Sales Tax
Parking M
onterey Street Garage
Propertie
s
Pedestr
ians
Pedestr
ian Data
Events
List of Even
ts
Event Pictures
Identity
Social Media
Instagram
Facebook
KSBW
Monter
ey County Weekly
“Best of Mont
erey County”
Main Street Banne
rs
Streetscape
Murals
Salinas Habitats
Fox Theat
er
United Wa
y of Monterey County & Midtown Alley
Year Round De
corations
Financial
Revenue
Assessmen
ts
Grants
Major Expenses
Landscaping
Security
Maintenance
Accountan
ts Compilation Report
Salinas City Center Improvement Association
Pg. 3
Fiscal Year of December 2023 - November 2024
Operating Budg
et
Fiscal Year of De
cember 2024 - November 2025
Assessmen
t Data
Fiscal Year of De
cember 2025 - November 2026
Accomplishme
nts and Goals
Sidewalk Oper
ations, Beautification, and Order (SOBO)
Committe
e Background
Accomplishments FY Dec 22/23
G
oals FY Dec 23/24
Budget FY Dec 23
/24
Security
Current Landsc
aping and Maintenance – Zones 1 & 2
Sidewalk Pr
essure Washing
Conclusion
District Identity
and Streetscape Improvements (DISI)
Accomplishme
nts Dec 2022/2023
Goals Dec 202
3/2024
Land Use Commit
tee
Accomplishme
nts FY Dec 23/24
Housing
Downto
wn Parking Facility
Parking M
anagement District
Interm
odal Transportation Center
Permits and A
greements for Signs, Awnings, Facades, and the Salinas Arch Permit R
eform
Accurate
Assessment of Vacancies
Traffic Issue
s
High-Speed Broadband
Outdoor Dining
Historic Pr
eservation and Promotion
Annexation of A
dditional Properties
Community Bene
fit in Economic Development
Food Trucks and M
obile Vendors
Salinas Arch Maint
enance
Goals Dec 202
3/2024
Annual Calendar
Salinas City Center Improvement Association
Pg. 4
About the Salinas City Center Improvement Association
In 2015, downtown property owners voted to form an improvement district and to assess their properties. Early in 2016, the property owners formed a 501(c)3 public benefit corporation called Salinas City Center Improvement Association (SCCIA). SCCIA is now up and running, with a district manager, maintenance employees, and a full slate of volunteers working hard to implement the vision for a vibrant downtown.
There are two distinct areas of investment that are funded from properties within the district, consisting of Sidewalk Operations, Beautification, and Order (SOBO) and District Identity and Streetscape Improvements (DISI). Both are supported by a volunteer committee to develop their programs. A third committee, Land Use, works to promote City, County, and Public Agency cooperation for new development and planning.
Property owners through SCCIA desire to positively affect downtown Salinas by collectively advancing the Vibrancy Plan originally set out by the City. Our goal is to create a vibrant business, retail and entertainment center that all of Salinas can come to and enjoy. We support development of new residential units, increased foot traffic, public engagement with the downtown, and a thriving retail sector with bustling restaurants, bars, and coffee shops. We want the district to be a welcoming and exciting place for professionals, students, visitors, and residents alike. We embrace the rich culture and history of our people and our town.
This modern, urban environment is achieved through a series of measures, including beautification, safety, and cleanliness as well as developing a strong district identity with marketing campaigns.
The SCCIA Board of Directors welcomes and encourages public input and participation in issues that affect our community. For more information on how you can get involved, please contact District Coordinator Greg Hamer.
Salinas City Center Improvement Association
Pg. 5
Area Map
Salinas City Center Improvement Association
Pg. 6
Board
The current board is composed of 13 directors. Per the bylaws of the organization, two thirds of the members are property owners, or their designated appointee. Each director is elected for a period of 2 years with no term-limits. Elections are held each year.
Board President Audrey Wardwell [email protected] Board Vice President Amy Salmina [email protected] Board Treasurer Greg Piini [email protected]
Board Secretary Katy Castagna [email protected] Board Member Frank Saunders [email protected]
Board Member Jay DeSerpa [email protected]
Board Member Ruth Rodriguez [email protected] Board Member Steve Ish [email protected]
Board Member Jason Retterer [email protected]
Board Member Larry Bussard [email protected]
Board Member Peter Kasavan [email protected]
Board Member Tom Bennett [email protected]
Board Member Willette Jones [email protected]
Salinas City Center Improvement Association
Pg. 7
Why Salinas City Center?
Salinas City Center is a vibrant part of Salinas. Thousands of people flock to the growing beer scene, active nightlife, and to the many events spread throughout the year. It is home to our local city government, Monterey County offices, Monterey County Superior Court, Taylor Farms, and nearly 200 other small businesses!
Salinas Arch for the 4th of July.
Salinas City Center Improvement Association
Pg. 8
Economy
Shopping, Business, & Professional Services
Salinas City Center is home to businesses, both large and small. The majority of businesses are service based, followed by food and beverage establishments, and retail stores. Hundreds of employees work at these businesses.
Salinas City Center is less than 1% the size of the City of Salinas. In that small size, we have more than 4% of all businesses registered in Salinas. Businesses choose Salinas City Center to be close to their customers, other amenities, and to be part of a vibrant community!
Zone1 Zone2 Total
Sorted Businesses 107 127 235
Retail 16 16 32
Bookstore 1 0 1
Children's Clothing 0 1 1
Consumer Goods 6 8 14
Footwear 1 0 1
Furniture 1 0 1
Jewelry 2 1 3
Liquor & Tobacco 0 3 3
Mens Clothing 1 0 1
Womens Clothing 4 3 7
Health 4 4 8
Doctor 1 1 2
Gym 0 1 1
Health Services 2 1 3
Medical Clinic 0 1 1
Pharmacy 1 0 1
Property 5 4 9
Contractor 2 1 3
Management 3 3 6
Food & Drink 22 18 40
American 5 2 7
Salinas City Center Improvement Association
Pg. 9
Bakery 0 4 4
Bar 3 1 4
Catering 0 1 1
Chinese 0 1 1
Coffee Shop/Tea Room 3 3 6
German 1 0 1
Italian 2 1 3
Japanese 1 1 2
Mexican 5 4 9
Tap/Tasting Room 2 0 2
Services 55 83 138
Business 16 20 36
Financial 3 3 6
Grooming 15 13 28
Insurance 3 1 4
Legal 2 14 16
Non-Profit 5 11 16
Personal 4 8 12
Pet Grooming 1 0 1
Real Estate 6 13 19
Art & Entertainment 6 2 8
Casino 0 1 1
Cinema 1 0 1
Gallery 2 1 3
Museum 1 0 1
Theater 2 0 2
Salinas City Center Improvement Association
Pg. 10
Merchant List
Category Sub-Category Best Of MCName Address Facebook Instagram Art & Entertainment Casino Bankers Casino 111 Monterey St @bankers.casino.salinas Art & Entertainment Cinema Maya Cinemas 153 Main St @mayacinemas @mayacinemas Art & Entertainment Gallery Valley Art Gallery 218 Main St @100063644679105 @salinasvalleyartgallery218main CoLab Studio Midtown Ln
Arts Council Of Monterey County 262 Main St @arts4mc @arts4mc Art & Entertainment Museum National Steinbeck Center 1 Main St @nationalsteinbeckcenter @steinbeckcenter Art & Entertainment Theater ARIEL Theatrical 320 Main St @arieltheatrical @arieltheatrical The Fox Theater 241 Main St @foxtheatersalinas @fox_theater_salinas Food & Drink American First Awakenings 171 Main St @firstawakenings @firstawakeningspg Alvarado On Main 301 Main St @asbonmain @asbonmain
Karnaval Cafe 145 Main St @karnavalsalinas @karnavalsalinas Portobello's on Main 150 Main St 116 @portobellosonmain Amapola Kitchen And Wine Merchant 32 W Gabilan St
The Growers Pub 227 Monterey St @GrowersPub @thegrowerspub Dudley's Restaurant 258 Main St
Food & Drink Bakery The Bakery Station 202 Monterey St @thebakerystation @TheBakeryStation Energy All Day 317 Salinas St @nrgallday @energy__all__day Otto's Bread Co 215 Monterey Str @ottosbread @ottosbread Dollycakes And Supplies 343 Monterey St @DCandSupplies @_dollycakes_ Food & Drink Bar 201 Main 201 Main St @201MAIN @201MAIN Dubber's Oldtown Bar And Grill 173 Main St @DubbersOldtown @dubbers_oldtown_bar_and_grill XL Public House 127 Main St @XLPublichouse @xlpublichouse Kings Den 22 W Alisal St @100067203180097
Food & Drink Catering The Valley Restaurant & Catering 9 E San Luis St @thevalleyrestaurantandcatering Food & Drink Chinese Eagle Restaurant 26 W Alisal St
Food & Drink Coffee Shop/Tea Room The Beerded Bean 210 Main St @thebeerdedbeanllc @thebeerdedbean Cherry Bean Coffee House 332 Main St
Starbucks Coffee 150 Main St @starbucks.taylorfarms
Starbucks Coffee 27 John St
Gold Leaf Spice & Teas 8 W Gabilan St 1/2 @goldleafspicenteas @goldleafteas Villa Rivera Café 142 W Alisal St @villariveracafe @villariveracafe Food & Drink German Patria 228 Main St @PatriaOldtownSalinas Food & Drink Italian Mangia! 328 Main St @mangiaeatonmain @mangiaeatonmain La Casa Sorrento Pizzeria 393 Salinas St @casasorrentopizzeria @casasorrento831 Heirloom Pizza 344 Main St @heirloompizzaco @heirloompizzaco Food & Drink Japanese Sushi Daruma 216 Main St @100063562551666 @sushi__daruma Salinas City Center Improvement Association
Pg. 11
Merchant List
Category Sub-Category Best Of MCName Address Facebook Instagram Kokoro Sushi 36 W Gabilan St @100063670929001 @kokorosushi831 Food & Drink Mexican Mi Tierra Restaurant 129 Main St @mitierrasalinas @mitierrasalinas El Colibri 343 Main St @gordonscafeandcatering
Michael's Grill & Taqueria 321 Main St @michaelsgrilltaqueria Villa Azteca 157 Main St @VillaAztecaRestaurant @villa_azteca Burrito King Taqueria 8 Midtown Ln @Taqueria-El-Burrito-King Tacos Don Beto 42 W Gabilan St @tacosdonbeto
Mama Lupita's 321 Salinas St @116182195072772 @mamalupitas321 La Gran Diabla 131 Main St @lagrandiabla_
El Chilacatazo 337 Monterey St @100094008542581 @elchilacatazo.0222 Food & Drink Tap/Tasting Room Farmers Union Pour House 217 Main St @FarmersUnionPourHouse @farmersunionpourhouse Brew-N-Krew Ale House 155 Main St @brewandcrewsalinas @brewandcrewsalinas Health Doctor Baar Chiropractic 2 Salinas St A
Central Coast Audiology, Inc. 307 Main St 240 @ccaudiology Health Gym Reborn Fit 25 E Gabilan St @reborn__fit
Health Health Services Flow Cryotherapy 311 Salinas St @flowcryotherapy @flowcryo831 Select Cal Physical Therapy 408 Main St
Behavioral Intervention Associates 356 Main Str @bia4autism @bia4autism Health Medical Clinic La Gloria Medical Clinic 2 Salinas St Health Pharmacy All Care Pharmacy 331 Main St @AllcarePharmacyandMedicalSupply Property Contractor Pio Construction 374 Main St @piomconstructioninc Slam A Door 137 Monterey St
Swinerton Builders 307 Main St
Property Management Coast & Valley Properties, Inc 376 Main St @CoastandValleyPropertiesInc @coastandvalleyproperties 36 North Property Management 369 Main St 212 @36NorthPropertyManagement @36northproperties Jay Deserpa & Assoc 416 Main St
Alpha Property Management 5 E Gabilan St
Piini Realty 263 Lincoln Ave
Kobrinsky Group 235 Monterey St
Retail Bookstore Downtown Book & Sound 213 Main St @DowntownBookandSound @downtownbookandsound Retail Children's Clothing Oh! Baby 335 Monterey St @ohbabysalinas @ohbabysalinas Retail Consumer Goods Gifts On The Go 150 Main St 112 @giftsonthegosalinasca @giftsonthegosalinasca Kerri'S Co-Op Chicks 345 Main St @DGSSCC @kerris_co_op_chicks Green's Camera World 350 Main St @greencameraworld
Apotheca 9 E Gabilan St @apotheca.dot
Valley Bikes 64 W Alisal St @ValleyBike @valleybikes831 Salinas City Center Improvement Association
Pg. 12
Merchant List
Category Sub-Category Best Of MCName Address Facebook Instagram Bobcat Bicycles 141 Monterey St @bobcatbicycles @bobcatbicycles MP Vacuum 233 Salinas St @MPVACUUM @mpvacuum
Old Town Antiques 202 Main St @SalinasOTA @salinasoldtownantiques Valley Trophy & Detectors 256 Main St @ValleyTrophiesInc Zum Zum Tea 35 Stone St
Benjamin Moore Paints 333 Main St
The D.J. Booth 345 Monterey St @djboothmusicco
Max Fit Nutrition 341 Monterey St
Eli'S Amazing Deals 329 Monterey St
Retail Footwear Beck's Shoes and Repair 354 Main St
Retail Furniture Casona On Main 150 Main St @casonaonmain @casonaonmain Retail Jewelry Lee's Jewelers 319 Main St @LeesJewelers McWherter's Jewelers 236 Main St @McWhertersJewelers @mcwhertersjewelers Tony's Jewelry 219 Monterey St @FollowTonysJewelry @tonysjewelry1 Retail Liquor & Tobacco Central Liquor 118 Central Ave
Grapes N Grain 385 Salinas St @100070091380531
Hi-Life Smokes 349 Monterey St
Retail Mens Clothing Julian'S Tailor Shop 272 Main Str
Retail Womens Clothing Head over Heels 248 Main St @headoverheels831 @headoverheels831 Vintage Blossom Boutique 150 Main Street #130 @vintageblossomboutique @vintageblossomboutique Redefined Bridal 10 W Gabilan St @RedefinedClothing @RedfinedClothing Scarlet Carnation 7 E Gabilan St @scarletcarnation @scarletcarnation Ber Blue Boutique 237 Salinas St #2 @berblue.boutique
AK Fashion 246 Main St @ak_fashiionn
Bliss Boutique 266 Main St @BlissBoutique @bliss_boutique Services Business Salinas Valley Chamber Of Commerce 119 E Alisal St @SalinasValleyChamberofCommerce @salinaschamber Adaptive Is 376 Main St @100040878776211 @adaptive_information_systems Balance Staffing 313 Main St A @balancestaffingfirm
Maureen Wruck Planning Llc 21 W Alisal St # 111
Tmd Creative 90 W Alisal St @tmdcreative @tmdcreative
Express Employment Professionals 45 W Alisal St @ExpressEmploymentProfessionals Mp Express 324 Lincoln Ave
Full Steam Staffing 45 W Alisal St @FullSteamStaffingCorprate @fullsteamstaffing Monterey County Surveyors 324 Lincoln Ave
A&G Facility Services Llc 161 Main St Ste 3 @agfacilityservices Abe - Signs 6 W Gabilan St Ste 2 @ABESigns
Salinas City Center Improvement Association
Pg. 13
Merchant List
Category Sub-Category Best Of MCName Address Facebook Instagram B-Impressed Branding Solutions 351 Main St @bimpressedbrandingsolutions Balance Managed Services Llc 313 Main St A
Balance Staffing Workforce, Llc 313 Main St A
Central Coast Engineers, Inc. 21 W Alisal St # 119
Copy Mat 44 W Gabilan St
Elkhorn Packing 60 W Market St
ISA In Studio Architecture 250 Main St
Itradenetwork 307 Main St 100 @iTradeNetworkInc
Latitude 36 Foods, Llc 17 E Gabilan St @latitude36foods @latitude36foods LAZ Parking
One Workplace 325 Main St @oneworkplace
Structural Design Services And Engineer 6 W Gabilan St
Taylor Farms 150 Main St @taylorfarms @yourtaylorfarms
Western Growers Innovation Center 150 Main St #130 @wgcit Kasavan Architect 60 W Market St
Peartree + Belli Architects 235 Monterey St
Taylor Farms California 150 Main St 500
Taluban Engineering, Inc 103 Church St
Mag One Media, Inc 369 Main St 201
Soil Surveys Group, Inc 103 Church St
Ingraham & Contreras 412 Main St
Viva Billing & Consulting, Inc 416 Main St B
Valley Express Llc 9 W Gabilan St 15
Events By Vero 364 Main St @eventsbyvero
Harris & Associates 60 W Alisal St
Services Financial Hastie Financial Group 307 Main St @HastieFinancialGroup @hastiefinancialgroup Mechanics Bank 307 Main St #200 @MechanicsBank1905 @mechanics_bank Golden Gate Bookkeeping 344 Salinas St # 111
Taxpoa 344 Salinas St # 105A
The Gladstone Companies 17 E Gabilan St @TheGladstoneCompanies Pacific Valley Bank 422 Main St
Services Grooming Aqua Blue 229 Main St @aquabluespas @aquabluespa Nails By Norma 364 Main St @NailsbyNorma @_nailsbynorma Shear Beauty 319 Main St @hairby.lg2
Clippers Hair Salon 355 Main St
Hair Studio 212 212 Main St
Salinas City Center Improvement Association
Pg. 14
Merchant List
Category Sub-Category Best Of MCName Address Facebook Instagram Tu Estilo Hair Boutique 242 Main St
Beauty by Acacia 5 Midtown Ln @beautybyacacia
Hair Creations by Juan Perez 7 Midtown Ln
Hair Care Salon 391 Salinas St
Tulip Nails 389 Salinas St @tulipnails_07
House Of Blends 214 Main St @hobsalinas
Barber Ernesto 237 Salinas St 1
Dose Of Des 240 Main St G
Prohibition Parlor 70 W Alisal St @prohibitionparlor
Pure Skin 369 Main St 206 @pureskinaestheticsalon @pureskinsalon Revive Beauty Bar 307 Main St @100091340784265 @revivebeautyybar Salinas Valley Medical Aesthetics, Inc 30 Central Ave @salinasvalleymed @svmedaesthetics Serene Esthetics 78 W Alisal St @100063606698784 @the_salinas_aesthetician The Beauty Room 237 Salinas St # 2 @thebeautyroomsalinas @_thebeautyroom_ The Wellnest Holistic Massage By Dayna 240 Main St @daynapayneholisticmassage TLATOANI PROFESSIONAL BARBERS 36 W Alisal St
Treat Yourself Beauty By Steph 364 Main St @tyb_bysteph Chang's Nails 365 Main St
Hair Handlers 355 Main St
Pink Daisy Skin Care 235 Salinas St 1/2 @pinkdaisyskincare Edith Beauty Salon 339 Monterey St
Eterno Beauty 364 Main St @eterno_beauty_by_ana
Elevate Spa Md 10 W Alisal St @elevatespa_md
Services Insurance Willette Jones State Farm 341 Main St @WilletteJonesStateFarmInsurance @yourdowntownagent Bay And Basin Insurance Services 371 Main St
Gonzalez and Associates Insurance Services 106 Lincoln Ave Alliant Insurance Services, Inc 150 Main St 220
Services Legal Alternative Dispute Resolution, APC 60 W Alisal St 10 Moncrief & Hart 16 W Gabilan St
Law Office Of Bruce J Kitchin 44 W Alisal St
Law Offices Of William V Pernik 40 Central Ave @perniklaw Law office of Michelle Noble McCain 106 Central Ave
Law Office Of Magnolia Zarraga 114 Church St
Noland Hamerly Etienne & Hoss 333 Salinas St # 4 @toprankedattorneys Bava & Associates Pc 295 Main St 600
Bolour-Carl Immigration Group 369 Main St C/A
Salinas City Center Improvement Association
Pg. 15
Merchant List
Category Sub-Category Best Of MCName Address Facebook Instagram Hernandez Law Firm 40 Central Ave
Jrg Attorneys At Law 318 Cayuga St @JRGatty @jrgattorneys Taylor & Dolowich, Attorneys At Law 241 Salinas St @TaylorDolowich W. Scott Erdbacher Attorney At Law 21 W Alisal St 100
Chris Cain Law 60 W Alisal St @chriscainlaw
Milla Legal Document Services 90 W. Alisal St
Xavier Nady Attorney At Law 261 Lincoln Ave
Services Non-Profit Artists Ink 1 Midtown Ln @artistsink2013 @artists_ink Alliance on Aging 247 Main St @aoamonterey
CHISPA 295 Main Str #100 @100063615761603 @chispahousing MILPA 339 Melody Ln @MILPACollective @milpacollective
Salinas City Center Improvement Association 10B Midtown Lane United Way Monterey County 232 Monterey St @uwmonterey @unitedwaymonterey Digital Nest 210 Salinas St @DigNEST @digitalnest
Action Council Of Monterey County 295 Main St @ActionInspiringChange @ACTIONCouncil Center For Community Advocacy 22 W Gabilan St
Oldtown Salinas Foundation 21 W Alisal St # 111
Salinas Valley Food & Wine 21 W Alisal St # 111 @SalinasValleyFoodAndWine @SalinasValleyFoodAndWine Islamic Community Of Salinas 35 W Market St
ITN Monterey County 10 W Alisal St @itnmonterey
Blind & Visually Impaired Center of Monterey County 247 Main St @BVICenter Special Kids Connect 334 Main St
Blue Zones Monterey County
Services Personal Cook's Photography 353 Main St @100063836435195 @cooksphotography J.M. Scheel 344 Salinas St 105I
Peninsula Arts & Crafts 225 Main St
Salinas School of Dance 40 W Gabilan St @salinasschoolofdance @salinasschoolofdance Skillet Creek Weapon Systems 21 W Alisal St Ste 108 @SkilletCreekWeaponSystems @SkilletCreekWeaponSystems Smokey Key Service 21 W Alisal St 106
Travelers Hotel 16 E Gabilan St
Salinas Valley Tourism & Visitors Bureau 1 Station Pl @soulofca @soulofca Beautiful Blessings Photo 342 Main St @BeautifulBlessingsPhoto @beautifulbphoto Monterey County Republican Party 414 Main Str @MontereyGOP @montereygop Monterey County Workforce Development Board 344 Salinas St @MontereyCountyWorks @monterey_county_works Jeanne Robinson Dance Studio 380 Monterey St
Services Pet Grooming Central Barks 254 Main St @centralbarks.salon Salinas City Center Improvement Association
Pg. 16
Merchant List
Category Sub-Category Best Of MCName Address Facebook Instagram Services Real Estate Premier Mortgage Resources 336 Main St @PMRloansUSA @pmrloans Blue Adobe Mortgage 362 Main Street @blueadobemortgage @blueadobemortgage First American Title Company 307 Main St #310 @FirstAmericanTitle @first_american Steinbeck Real Estate 12 W Gabilan St @SteinbeckRealEstate @steinbeckrealestate All California Mortgage 221 Main St 201
Catalina Perez 12 W Gabilan St
Cristina Cervantes, Realtor 50 W Alisal St
Joseph Quinones 12 W Gabilan St
M2 Realty Group 50 W Alisal St @MSQUAREDREALTY @msquaredrealtygroup Michael Gomez Real Estate Salesperson 12 W Gabilan St
Steinbeck Mortgage 12 W Gabilan St
Yolanda B Pulido-Real Estate 50 W Alisal St
Atlas Premier Properties 426 Main St @atlaspremierproperties Susan Sue Haro-Realtor 12 W Gabilan St
Re/Max Property Experts 233 Monterey St @remaxpropertyexperts Jennifer Hardy Realtor 12 W Gabilan St
Richard M. Suarez 12 W Gabilan St
Jorge Guadalupe Edeza 233 Monterey St
NT Real Estate 222 Main St
Salinas City Center Improvement Association
Pg. 17
Sales Tax
Sales tax revenue is a good way to measure the economic impact of an area. Since sales tax is collected on most goods and services, it directly tracks how much people are spending. Higher sales tax revenue usually means more economic activity — people are buying more, businesses are thriving, and money is flowing. Sales tax captures spending from both locals and visitors. This makes it a useful gauge for tourism and overall economic vitality. For example, if a city sees a spike in sales tax during a big event or season, it likely reflects an influx of visitors and increased business traffic. Lastly, tracking sales tax revenue over several years can highlight patterns — whether an area is growing, staying steady, or experiencing a downturn — making it a reliable long-term indicator.
Salinas City Center continues to average between 3% and 4% of collected revenue in Salinas as a whole.
As noted in the graphs below, recovering from COVID-19 is still ongoing, but generally trending up. The first graph is more detailed and divided into quarters. It reflects the latest data available to staff. The second graph is more broad and removes the incomplete years of 2014 and 2024.
Salinas City Center Improvement Association
Pg. 18
Salinas City Center Improvement Association
Pg. 19
Properties
Salinas City Center includes approximately 113 acres of the historic downtown. This acreage represents
0.54% of total acreage within the city but nearly 1.5% of the total assessed value! The current assessed value of Salinas City Center is $196,862,928. Salinas City Center land and properties are nearly three times as valuable as the average acre in the rest of Salinas. With the continued development of redundant parking lots and derelict buildings, the economic value of Salinas City Center increases and becomes a more attractive place to Live, Work, and Play!
The Top 10 Property Owners by Quantity of Parcels are as follows.
Top 10 property owners by Qty of Parcels Properties
CITY OF SALINAS 44
SALINAS CITY CENTER LLC 10
COUNTY OF MONTEREY 8
CAMPOS JIMENEZ INVESTMENTS INC 5
AMES ROBERT H & EMMA B AMES CO-TRS 4
ISLAMIC COMMUNITY OF SALINAS 3
3SOME PAR-TNERS LLC 3
ALSALAHI SALEH & SHAMAN MAGDAH 3
PITMAN JOHN D TR & PITMAN ROBERT J TR 3
SAUNDERS FRANK H & KELLY NORWOOD TRS 3
While many properties are long-term holdings, once they sell and/or are redeveloped, property taxes increase drastically.
The Top 10 Property Owners by Combined Property Taxes are as follows.
Top 10 property owners by Property Tax Taxes Properties SALINAS CITY CENTER LLC $589,784.38 10
MAYA SALINAS OLD TOWN CINEMAS LLC $164,083.07 1
BLUE LARKSPUR PARTNERS LLC ETAL $102,060.00 1
JRG LEASING II LLC $44,146.25 1
GRANARY ASSOCIATES $43,324.94 1
CAMPOS JIMENEZ INVESTMENTS INC $40,816.52 5
NORTHERN CALIF SAVINGS & LOAN $40,233.37 1
WATKINS FAMILY LIMITED PARTNERSHIP $39,135.45 1
PI PROPERTIES NO 140 LLC $33,903.00 1
GARING ANN TR ET AL $33,723.65 1
Salinas City Center Improvement Association
Pg. 20
As shown in the table and images below, change in ownership, new construction and adaptive reuse locations are increasing the overall value of Salinas City Center.
See table below for the legend.
Legend Tax Revenue
Blue Less than $2K/year
Green $2001-10K/year
Yellow $10001-25K/year
Orange $25001-50K/year
Red $50001-$100K/year
Dark Red $100001+/year
APN Addresses 2023 Tax 2024 Tax % Change
002-185-047-000 150 Main St $422,415 $430,863 1.96%
002-186-001-000 153 Main St $161,932 $164,083 1.31%
002-233-019-000 301 Main St $103,400 $102,060 -1.31%
002-341-001-000 300 Main St $59,198 $60,382 1.96%
002-322-016-000 318 Cayuga St $43,281 $44,146 1.96%
002-171-034-000 60 W Market St #200 $42,475 $43,325 1.96% 002-351-009-000 425 Main St $39,444 $40,233 1.96%
002-345-016-000 344 Salinas St $38,368 $39,135 1.96%
002-351-008-000 405 Monterey St $33,238 $33,903 1.96%
002-234-033-000 201 Main St $31,407 $31,936 1.66%
002-355-008-000 401 Monterey St $31,094 $31,716 1.96%
002-233-009-000 367 Main St $30,120 $33,724 10.69%
002-234-028-000 295 Main St $28,069 $28,630 1.96%
002-182-033-000 111 Monterey St $27,775 $28,331 1.96%
002-341-019-000 21 W Alisal St $22,369 $22,816 1.96%
002-185-039-000 1 Main St $21,969 $22,185 0.97%
002-251-015-000 130 W Gabilan St $17,554 $17,905 1.96%
002-342-011-000 406 Main St $17,076 $17,417 1.96%
002-335-005-000 123 W Alisal St $16,733 $17,067 1.96%
002-185-019-000 17 E Gabilan St $16,733 $17,067 1.96%
002-341-006-000 344 Main St $16,646 $16,979 1.96%
002-341-018-000 333 Salinas St $15,899 $16,217 1.96%
002-182-012-000 139 Monterey St #14 $15,858 $16,175 1.96% 002-233-018-000 307 Main St $15,638 $15,951 1.96%
002-185-043-000 Salinas St $14,786 $15,082 1.96%
002-234-032-000 221 Main St #205 $14,349 $14,636 1.96%
002-242-028-000 207 Salinas St $14,045 $13,714 -2.41%
002-242-008-000 238 Main St $13,944 $14,223 1.96%
002-233-014-000 331 Main St $13,925 $14,203 1.96%
Salinas City Center Improvement Association
Pg. 21
002-231-025-000 211 Monterey St $12,891 $12,966 0.58%
002-341-012-000 376 Main St #A $12,240 $12,485 1.96%
002-234-018-000 251 Main St $11,821 $12,058 1.96%
002-164-009-000 2 Salinas St #A $11,713 $11,947 1.96%
002-245-009-000 118 W Gabilan St $11,563 $11,794 1.96%
002-232-008-000 335-349 Monterey St $11,244 $11,469 1.96% 002-234-009-000 213 Main St $10,546 $10,757 1.96%
002-233-016-000 319 Main St $10,512 $10,722 1.96%
002-185-046-000 16 W Gabilan St $10,328 $10,535 1.96%
002-242-013-000 258 Main St $10,302 $10,508 1.96%
002-248-002-000 32 W Gabilan St $9,462 $9,651 1.96%
002-248-005-000 35 Central Ave $9,350 $9,537 1.96%
002-331-002-000 326 Lincoln Ave $9,025 $9,654 6.52%
002-164-020-000 26 Central Ave $8,664 $8,792 1.46%
002-233-015-000 325 Main St $8,445 $8,613 1.96%
002-185-011-000 129 Main St $8,417 $8,585 1.96%
002-164-023-000 40 Central Ave $8,191 $8,434 2.88%
002-164-035-000 $7,953 $8,112 1.96%
002-163-015-000 43 Stone St $7,306 $7,452 1.96%
002-185-018-000 169 Main St #17 $7,215 $7,360 1.96%
002-242-017-000 46 W Alisal St $7,032 $7,173 1.96%
002-186-002-000 155 Main St $7,020 $7,160 1.96%
002-185-024-000 22 W Gabilan St $6,659 $6,795 2.00%
002-163-013-000 128 Central Ave $6,630 $6,763 1.96%
002-242-014-000 4 W Alisal St $6,569 $6,701 1.96%
002-242-027-000 250 Main St $6,480 $6,610 1.96%
002-242-035-000 233 Salinas St $6,433 $6,562 1.96%
002-234-017-000 232 Main St $6,419 $4,579 -40.19%
002-342-009-000 415 Salinas St $6,418 $6,546 1.96%
002-163-011-000 118 Central Ave $6,380 $6,507 1.96%
002-233-011-000 343 Main St #357 $6,278 $6,403 1.96%
002-251-014-000 123 Central Ave $6,206 $6,331 1.96%
002-231-015-000 225 Monterey St $6,189 $6,312 1.96%
002-234-002-000 16 E Gabilan St $6,077 $12,485 51.32%
002-234-031-000 241 Main St $6,068 $6,102 0.55%
002-233-012-000 341 Main St $6,004 $6,124 1.96%
002-242-001-000 202 Main St $5,933 $6,051 1.96%
002-163-019-000 28 Lincoln Ave $5,900 $6,020 1.99%
002-164-021-000 30 Central Ave $5,886 $6,004 1.96%
002-231-013-000 233 Monterey St $5,852 $5,965 1.89%
002-341-025-000 385 Salinas St $5,838 $5,955 1.96%
002-185-020-000 172 Main St $5,801 $5,917 1.96%
002-163-009-000 110 Central Ave $5,655 $5,768 1.96%
002-233-008-000 340 Monterey St $5,590 $7,401 24.47%
Salinas City Center Improvement Association
Pg. 22
002-231-018-000 201 Monterey St $5,575 $5,687 1.96%
002-243-005-000 261 Lincoln Ave $5,549 $5,660 1.96%
002-243-001-000 58 W Alisal St $5,520 $5,630 1.96%
002-351-010-000 27 E John St $5,462 $13,421 59.30%
002-251-003-000 114 Church St $5,458 $5,567 1.96%
002-242-034-000 231 Salinas St $5,314 $10,506 49.42%
002-186-003-000 145 Main St $5,290 $5,396 1.96%
002-163-010-000 114 Central Ave $5,256 $5,361 1.96%
002-233-020-000 334 Monterey St $5,233 $5,338 1.96%
002-242-006-000 232 Main St $5,066 $5,168 1.96%
002-346-002-000 328 Main St #A $4,772 $4,867 1.96%
002-233-013-000 333 Main St $4,701 $4,795 1.96%
002-341-005-000 338 Main St $4,541 $4,632 1.96%
002-164-034-000 2 Salinas St $4,462 $4,551 1.96%
002-163-016-000 33 Stone St $4,392 $4,481 1.99%
002-242-007-000 236 Main St $4,381 $4,468 1.96%
002-164-022-000 34 Central Ave $4,324 $4,410 1.96%
002-163-014-000 47 Stone St $4,273 $4,360 1.99%
002-182-020-000 30 E Market St $4,124 $4,206 1.96%
002-231-012-000 235 Monterey St $4,124 $4,206 1.96%
002-341-009-000 362 Main St $4,124 $4,206 1.96%
002-245-015-000 119 Central Ave $4,083 $4,165 1.96%
002-182-013-000 137 Monterey St $3,936 $4,014 1.96%
002-185-045-000 Salinas St $3,929 $4,008 1.96%
002-242-003-000 222 Main St $3,895 $3,972 1.96%
002-234-019-000 255 Main St $3,746 $3,821 1.96%
002-233-010-000 361 Main St $3,679 $3,753 1.96%
002-242-012-000 256 Main St $3,569 $3,641 1.96%
002-242-002-000 212 Main St $3,389 $3,457 1.96%
002-231-024-000 219 Monterey St $3,264 $3,329 1.96%
002-181-012-000 35 E Market St $3,188 $3,252 1.96%
002-242-015-000 32 W Alisal St $3,001 $3,061 1.96%
002-182-019-000 101 Monterey St $2,959 $3,018 1.96%
002-185-017-000 161 Main St $2,945 $3,004 1.96%
002-242-018-000 237 Salinas St $2,827 $2,883 1.96%
002-181-011-000 67 E Market St #4 $2,825 $2,882 1.96%
002-163-008-000 106 Central Ave $2,729 $2,784 1.96%
002-185-031-000 127 Main St $2,709 $2,763 1.96%
002-233-017-000 313 Main St $2,640 $2,692 1.96%
002-346-003-000 328 Main St #B $2,628 $2,681 1.96%
002-242-009-000 246 Main St $2,414 $2,463 1.96%
002-341-007-000 350 Main St $2,391 $2,438 1.96%
002-243-003-000 66 W Alisal St $2,381 $2,428 1.96%
002-234-015-000 231 Main St $2,348 $2,395 1.96%
Salinas City Center Improvement Association
Pg. 23
002-341-020-000 356 Main St $2,298 $2,344 1.96%
002-242-030-000 224 Main St $2,230 $2,274 1.96%
002-245-014-000 109 Central Ave $2,023 $2,064 1.96%
002-181-007-000 23 E Market St $1,970 $2,010 1.96%
002-232-009-000 329 Monterey St $1,964 $2,003 1.96%
002-233-021-000 338 Monterey St $1,847 $1,884 1.96%
002-231-026-000 211 Monterey St $1,804 $1,841 1.96%
002-182-014-000 135 Monterey St $1,649 $1,682 1.96%
002-245-001-000 102 Lincoln Ave $1,629 $1,662 1.96%
002-243-004-000 76 W Alisal St $1,612 $1,644 1.96%
002-164-024-000 27 Lincoln Ave $1,544 $1,575 1.96%
002-341-004-000 330 Main St $1,427 $1,455 1.96%
002-164-008-000 19 W Market St $1,237 $11,220 88.97%
002-245-010-000 125 Church St $1,120 $1,143 1.95%
002-185-012-000 131 Main St $1,086 $1,108 1.96%
002-341-011-000 366 Main St $1,085 $1,107 1.96%
002-341-010-000 364 Main St $949 $968 1.96%
002-234-001-000 202 Monterey St $948 $967 1.96%
002-181-008-000 21 E Market St $892 $910 1.96%
002-231-011-000 245 Monterey St $851 $868 1.96%
002-245-016-000 109 Church St $811 $827 1.96%
002-245-012-000 111 Church St $809 $825 1.95%
002-242-026-000 248 Main St $728 $743 1.96%
002-242-011-000 254 Main St $703 $717 1.96%
002-185-028-000 157 Main St $653 $666 1.96%
002-245-011-000 117 Church St $636 $649 1.96%
002-243-002-000 64 W Alisal St $589 $601 1.96%
002-181-006-000 25 E Market St #27 $554 $565 1.96%
002-163-012-000 122 Central Ave $516 $526 1.96%
002-232-010-000 325 Monterey St $513 $523 1.96%
002-234-014-000 225 Main St $459 $465 1.44%
002-231-014-000 231 Monterey St $439 $448 1.96%
002-242-016-000 40 W Alisal St $378 $385 1.96%
002-164-007-000 23 W Market St $377 $2,550 85.22%
002-181-005-000 29 E Market St $246 $251 1.96%
002-164-006-000 29 W Market St $246 $3,570 93.12%
002-163-007-000 104 Central Ave $0 $0
002-163-018-000 10 Lincoln Ave $0 $0
002-164-003-000 35 W Market St $0 $0
002-164-004-000 33 W Market St $0 $0
002-164-005-000 31 W Market St $0 $0
002-164-036-000 25 Lincoln Ave $0 $0
002-164-037-000 $0 $0
002-171-005-000 42 W Market St $0 $0
Salinas City Center Improvement Association
Pg. 24
002-171-006-000 15 Station Pl $0 $0
002-171-007-000 17 Station Pl $0 $0
002-171-008-000 19 Station Pl $0 $0
002-171-010-000 52 W Market St $0 $0
002-171-011-000 54 W Market St $0 $0
002-171-012-000 58 W Market St $0 $0
002-171-013-000 60-68 W Market St $0 $0
002-171-023-000 18 Station Pl $0 $0
002-171-033-000 11 Station Pl $0 $0
002-171-035-000 11 Station Pl $0 $0
002-172-001-000 30 W Market St $0 $0
002-172-002-000 26 W Market St $0 $0
002-172-010-000 W Market St $0 $0
002-172-011-000 20 W Market St $0 $0
002-172-012-000 10 W Market St $0 $0
002-184-001-000 E Market St $0 $0
002-185-036-000 Monterey St $0 $0
002-185-037-000 117 Main St $0 $0
002-185-038-000 Monterey St $0 $0
002-185-042-000 *no Site Address* $0 $0
002-232-015-000 20 E Alisal St $0 $0
002-233-023-000 300 Monterey St $0 $0
002-234-023-000 Monterey St $0 $0
002-234-029-000 222 Monterey St $0 $0
002-234-030-000 222 Monterey St $0 $0
002-242-029-000 219 Salinas St $0 $0
002-242-032-000 230 Main St $0 $0
002-242-033-000 228 Main St $0 $0
002-244-002-000 215 Lincoln Ave $0 $0
002-244-098-000 210 Salinas St $0 $0
002-244-099-000 100 Howard St $0 $0
002-245-002-000 106 Lincoln Ave $0 $0
002-245-003-000 108 Lincoln Ave $0 $0
002-245-004-000 112 Lincoln Ave $0 $0
002-245-005-000 118 Lincoln Ave $0 $0
002-245-006-000 120 Lincoln Ave $0 $0
002-245-007-000 128 Lincoln Ave $0 $0
002-245-008-000 W Gabilan St $0 $0
002-246-014-000 113 Lincoln Ave $0 $0
002-247-001-000 Lincoln Ave $0 $0
002-248-009-000 110 Salinas Rd #Lot 1 $0 $0
002-248-011-000 128 W Gabilan St $0 $0
002-253-028-000 *no Site Address* $0 $0
002-253-029-000 168 W Alisal St $0 $0
Salinas City Center Improvement Association
Pg. 25
002-253-030-000 230 Church St $0 $0
002-253-032-000 *no Site Address* $0 $0
002-253-033-000 *no Site Address* $0 $0
002-253-034-000 *no Site Address* $0 $0
002-322-018-000 142 W Alisal St $0 $0
002-331-010-000 101 W Alisal St $0 $0
002-341-002-000 320 Main St $0 $0
002-341-014-000 345 Salinas St $0 $0
002-341-015-000 Salinas St $0 $0
002-341-016-000 Salinas St $0 $0
002-345-018-000 65 W Alisal St $0 $0
002-345-019-000 320 Salinas St $0 $0
002-346-001-000 328 Main St #A $0 $0
In 2023, a total of $1,898,483 was collected in property taxes. In 2024, this figure increased to $1,968,629, an increase of 3.56% or $70,146.
Visual Representation of Assessed value and property taxes.
All unmarked parcels or Blue parcels either pay less than $2000 a year in property taxes or $0 depending if they belong to local government or non-profit entities.
There are a substantial number of properties in the Salinas City Center district that, while very valuable, belong to government entities and non-profits and therefore untaxed. As the city of Salinas continues to divest properties to private entities, property taxes will increase in the district.
Salinas City Center Improvement Association
Pg. 26
Pedestrians
Salinas City Center is rapidly becoming a “15 Minute
City” where all local amenities are nearby within a short walking distance. Salinas City Center is the only location in Salinas that has Restaurants, Coffee Shops, Bars,
Library, Bookstore, and City Services, and Transit stops within a 15 minute walk. As illustrated by the image,
Salinas City Center is a pedestrian hotspot.
With Salinas City Center being a destination for locals in the Salinas area, it is no surprise that thousands of
pedestrians cross our streets on a monthly basis.
Over 400,000 pedestrians utilized the scramble
crosswalk on the intersection of Main Street and Alisal Street in 2023, and this increased in 2024 to nearly
450,000!! On average, Salinas City Center experienced
8% more pedestrian crossing compared to the previous
year.
The visual graph below further illustrates that in general the pedestrian traffic overall is higher compared to last year. This further reinforces that Salinas City Center is the downtown destination of Salinas.
Salinas City Center Improvement Association
Pg. 27
Pedestrian Data
2023 Main/Alisal 2024 Main/Alisal Change
Total Pedestrians 409,996 442,900 8.03%
Ave Monthly Pedestrians 34,166 36,908 8.03%
In the data below there is an aberration in November. Traffic is down more than 50% than expected.
Looking at source data, 16 days were not recorded in November 2024.
Month 2023 Main/Alisal 2024 Main/Alisal Change
January 29,328 30,924 5.44%
February 29,831 31,895 6.92%
March 33,685 36,792 9.22%
April 38,660 35,121 -9.15%
May 33,924 40,832 20.36%
June 34,108 46,632 36.72%
July 41,410 51,332 23.96%
August 40,872 50,544 23.66%
September 32,865 39,745 20.93%
October 40,619 39,580 -2.56%
November 26,191 12,691 -51.54%
December 28,503 26,812 -5.93%
Salinas City Center Improvement Association
Pg. 28
Events
Salinas City Center is host to many events throughout the year. Events counted are either in the Public Right of Way (Main Street), or hosted inside private businesses. 2024 is the second year that events and attendance were counted, and while counts are requested from organizers, not every organizer opted to release counts.
Salinas Valley Food & Wine Festival
Salinas City Center Improvement Association
Pg. 29
Salinas City Center Improvement Association identified 210 events in 2024. Organizers were contacted, and 78 provided attendance figures.
2024 Event Occurrences
Top 10 Repeated Event Salinas Farmers Market By Oldtown Salinas Foundation 52 #2 Open House By Monterey & Salinas Valley Railroad Museum 33 #3 PLAYGROUP By John Steinbeck Library 15
#4 Open Mic By The Beerded Bean 9
#5 First Friday Artist Alley By Artists Ink 8
#6 Trivia Night By XL Public House 8
#7
Book Depot Saturday Sales By Friends of the Salinas Public Library 5
#8 Open House By First Mayor's House 4
#9 DISNEY FROZEN JR. 2024 By Ariel Theater 2
#10 SCHOOLHOUSE ROCK LIVE! 2024 By Ariel Theater 2
Large notable events were the Rodeo Horse Parade, Kiddie Kaper Parade, American Cancer Society Relay for Life, Veterans Day Parade, and the Salinas Holiday Parade of Lights.
List of Events
Start Date Event by Organizer 2024 Attendance
1/4/2024 Open Mic By The Beerded Bean 75
1/5/2024 First Friday Artist Alley By Artists Ink
1/5/2024 Open House By First Mayor's House 25
1/6/2024 Open House By Monterey & Salinas Valley Railroad Museum 52 1/6/2024 Open House By Monterey & Salinas Valley Railroad Museum 11 1/6/2024 Salinas Farmers Market By Oldtown Salinas Foundation 1/7/2024 Open House By Monterey & Salinas Valley Railroad Museum 45 1/11/2024 Open Mic By The Beerded Bean 75
1/13/2024 Salinas Farmers Market By Oldtown Salinas Foundation 1/18/2024 Open Mic By The Beerded Bean 75
1/20/2024 Salinas Farmers Market By Oldtown Salinas Foundation 1/25/2024 Open Mic By The Beerded Bean 75
1/27/2024 Salinas Farmers Market By Oldtown Salinas Foundation 2/1/2024 Open House By Monterey & Salinas Valley Railroad Museum 4
Salinas City Center Improvement Association
Pg. 30
2/1/2024 Open Mic By The Beerded Bean 75
2/2/2024 First Friday Artist Alley By Artists Ink 150
2/2/2024 Open House By First Mayor's House 25
2/2/2024 Open House By Monterey & Salinas Valley Railroad Museum 40 2/3/2024 Open House By Monterey & Salinas Valley Railroad Museum 34 2/3/2024 Salinas Farmers Market By Oldtown Salinas Foundation 2/8/2024 Open Mic By The Beerded Bean 75
2/8/2024 Trivia Night By XL Public House
2/10/2024 Salinas Farmers Market By Oldtown Salinas Foundation 2/16/2024 Tony Danza By Fox Theater 400
2/17/2024 BABY BASH - MC MAGIC By Fox Theater 500
2/17/2024 FAMILY GAME FEST By John Steinbeck Library
2/17/2024 Salinas Farmers Market By Oldtown Salinas Foundation 2/22/2024 PLAYGROUP By John Steinbeck Library
2/22/2024 Trivia Night - Theme Parks and Rec By XL Public House 2/23/2024 THE BEAR WENT OVER THE MOUNTAIN 2024 By Ariel Theater 440 2/24/2024 Salinas Farmers Market By Oldtown Salinas Foundation 2/28/2024 Open House By Monterey & Salinas Valley Railroad Museum 55 2/29/2024 PLAYGROUP By John Steinbeck Library
3/1/2024 First Friday Artist Alley By Artists Ink 275
3/1/2024 Open House By First Mayor's House
3/2/2024 CUATRO DE ORO LOS AUSTEROS DE DURANGO By Fox Theater 3/2/2024 Open House By Monterey & Salinas Valley Railroad Museum 38 3/2/2024 Salinas Farmers Market By Oldtown Salinas Foundation 3/3/2024 Open House By Monterey & Salinas Valley Railroad Museum 21 3/7/2024 Open Mic By The Beerded Bean 50
3/7/2024 PLAYGROUP By John Steinbeck Library
3/7/2024 Trivia Night By XL Public House
3/8/2024 DISNEY FROZEN JR. 2024 By Ariel Theater 1,500
3/8/2024 Open House By Monterey & Salinas Valley Railroad Museum 16 3/8/2024 Trivia Night By Amapola
3/9/2024 JAVIER ROSAS By Fox Theater
3/9/2024 Salinas Farmers Market By Oldtown Salinas Foundation 3/14/2024 DISNEY FROZEN JR. 2024 By Ariel Theater
3/14/2024 Open Mic By The Beerded Bean 50
Salinas City Center Improvement Association
Pg. 31
3/14/2024 PLAYGROUP By John Steinbeck Library
3/16/2024 3rd Annual Sip and Paint By Friends of the Salinas Public Library 57 3/16/2024 Salinas Farmers Market By Oldtown Salinas Foundation 3/21/2024 PLAYGROUP By John Steinbeck Library
3/21/2024 Poetry Slam! and Evening of Spoken Word By SUHSD Arts 3/21/2024 Trivia Night - Theme Seinfeld By XL Public House 3/23/2024 Salinas Farmers Market By Oldtown Salinas Foundation 3/28/2024 Open Mic By The Beerded Bean 60
3/28/2024 PLAYGROUP By John Steinbeck Library
3/30/2024 Downtown Business Hop! By Downtown Salinas
3/30/2024 Salinas Farmers Market By Oldtown Salinas Foundation 4/2/2024 Open House By Monterey & Salinas Valley Railroad Museum 15 4/4/2024 PLAYGROUP By John Steinbeck Library
4/4/2024 Trivia Night By XL Public House 20
4/5/2024 First Friday Artist Alley By Artists Ink
4/5/2024 Open House By First Mayor's House 250
4/6/2024 Book Depot Saturday Sales By Friends of the Salinas Public Library 4/6/2024 Open House By Monterey & Salinas Valley Railroad Museum 26 4/6/2024 Salinas Farmers Market By Oldtown Salinas Foundation 4/7/2024 Open House By Monterey & Salinas Valley Railroad Museum 16 4/11/2024 PLAYGROUP By John Steinbeck Library
4/12/2024 LOS HURACANES DEL NORTE By Fox Theater 500
4/13/2024 Salinas Farmers Market By Oldtown Salinas Foundation 4/15/2024 Paint N’ Sip By 201 Main
4/18/2024 PLAYGROUP By John Steinbeck Library
4/18/2024 Trivia Night - Theme Ted Lasso By XL Public House 4/20/2024 Salinas Farmers Market By Oldtown Salinas Foundation 4/21/2024 Downtown Earth Day Green Up Celebration By Downtown Salinas 4/22/2024 Open House By Monterey & Salinas Valley Railroad Museum 37 4/25/2024 PLAYGROUP By John Steinbeck Library
4/26/2024 THE PLAY’S THE THING SPRING SESSION 2024 By Ariel Theater 4/27/2024 STROLL DOWN PENNY LANE By Fox Theater
4/27/2024 Salinas Farmers Market By Oldtown Salinas Foundation 5/2/2024 PLAYGROUP By John Steinbeck Library
5/2/2024 Trivia Night By XL Public House
Salinas City Center Improvement Association
Pg. 32
5/3/2024 First Friday Artist Alley By Artists Ink
5/3/2024 NUEVO TECALITLAN MARIACHI By Fox Theater
5/3/2024 SCHOOLHOUSE ROCK LIVE! 2024 By Ariel Theater
5/4/2024 Open House By Monterey & Salinas Valley Railroad Museum 38 5/4/2024 ZEPPELIN-LIVE By Fox Theater
5/4/2024 Salinas Farmers Market By Oldtown Salinas Foundation 5/5/2024 Open House By Monterey & Salinas Valley Railroad Museum 54 5/5/2024 TEO GONZALEZ By Fox Theater
5/8/2024 IMSA Fan Party By Weathertech Raceway 500
5/9/2024 Open House By Monterey & Salinas Valley Railroad Museum 92 5/9/2024 PLAYGROUP By John Steinbeck Library
5/9/2024 SCHOOLHOUSE ROCK LIVE! 2024 By Ariel Theater
5/11/2024 Hometown Heroes Ceremony By Hometown Heroes 200 5/11/2024 Salinas Farmers Market By Oldtown Salinas Foundation 5/12/2024 A SPECIAL MOTHER’S DAY CONCERT By Fox Theater 5/16/2024 PLAYGROUP By John Steinbeck Library
5/16/2024 Trivia Night - Theme Star Wars By XL Public House 5/18/2024 MMA Fighting At It's Best By Fox Theater
5/18/2024 Spring Soirée By Jacob's Heart 185
5/18/2024 Salinas Farmers Market By Oldtown Salinas Foundation 5/19/2024 Collector's Choice 2024 By Salinas Valley Art Gallery 5/23/2024 PLAYGROUP By John Steinbeck Library
5/24/2024 THREE PIGGY OPERA 2024 By Ariel Theater 426
5/25/2024 Salinas Farmers Market By Oldtown Salinas Foundation 5/28/2024 Open House By Monterey & Salinas Valley Railroad Museum 18 5/30/2024 PLAYGROUP By John Steinbeck Library
6/1/2024 Book Depot Saturday Sales By Friends of the Salinas Public Library 6/1/2024 Open House By Monterey & Salinas Valley Railroad Museum 49 6/1/2024 Salinas Farmers Market By Oldtown Salinas Foundation 6/2/2024 AIDS/Lifecycle By San Francisco AIDS Foundation 6/2/2024 Open House By Monterey & Salinas Valley Railroad Museum 39 6/7/2024 First Friday Artist Alley By Artists Ink 400
6/8/2024 Salinas Farmers Market By Oldtown Salinas Foundation 6/13/2024 Trivia Night By XL Public House
6/14/2024 KIDS ON STAGE 2024 By Ariel Theater 205
Salinas City Center Improvement Association
Pg. 33
6/15/2024 Salinas Farmers Market By Oldtown Salinas Foundation 6/20/2024 Salinas Street Fest By IndyCar 1,000
6/22/2024 Salinas Farmers Market By Oldtown Salinas Foundation 6/25/2024 Salinas Biologics By Western Growers Association 800 6/26/2024 Law Enforcement Torch Run By Special Olympics Northern California 200 6/27/2024 Trivia Night - Theme Nickelodeon By XL Public House 6/28/2024 Paint & Sip Night By Steinbeck Museum
6/28/2024 DISNEY 101 DALMATIANS KIDS 2024 By Ariel Theater 633 6/28/2024 SUMMER HEAT By Fox Theater 100
6/29/2024 Salinas Farmers Market By Oldtown Salinas Foundation 7/5/2024 First Friday Artist Alley By Artists Ink 200
7/6/2024 Festa Italia By Santa Lucia Rotary 5,000
7/6/2024 Open House By Monterey & Salinas Valley Railroad Museum 52 7/6/2024 Salinas Farmers Market By Oldtown Salinas Foundation 7/7/2024 Open House By Monterey & Salinas Valley Railroad Museum 33 7/11/2024 Trivia Night By XL Public House
7/12/2024 Author Night- Dr. Sandra Bonura By Steinbeck Museum 48 7/12/2024 Bike Night By Moto America 1,500
7/13/2024 Salinas Farmers Market By Oldtown Salinas Foundation 7/14/2024 Kiddie Kapers Parade By Salinas Rodeo 1,200
7/19/2024 CARLOS SARABIA By Fox Theater
7/20/2024 Horse Parade By Salinas Rodeo 5,000
7/20/2024 Salinas Farmers Market By Oldtown Salinas Foundation 7/25/2024 Trivia Night - Theme The Office By XL Public House 7/26/2024 WILLY WONKA TYA 2024 By Ariel Theater
7/27/2024 Salinas Farmers Market By Oldtown Salinas Foundation 8/1/2024 WILLY WONKA TYA 2024 By Ariel Theater
8/2/2024 First Friday Artist Alley By Artists Ink 300
8/3/2024 Book Depot Saturday Sales By Friends of the Salinas Public Library 128 8/3/2024 Open House By Monterey & Salinas Valley Railroad Museum 50 8/3/2024 Salinas Valley Food and Wine Festival By SVFW 5,000 8/3/2024 Salinas Farmers Market By Oldtown Salinas Foundation 8/4/2024 Open House By Monterey & Salinas Valley Railroad Museum 37 8/8/2024 Trivia Night By XL Public House
8/9/2024 AMBER WILD By Fox Theater
Salinas City Center Improvement Association
Pg. 34
8/10/2024 Cars & Culture Classic Car Show By National Steinbeck Center 8/10/2024 Salinas Farmers Market By Oldtown Salinas Foundation 8/17/2024 Salinas Farmers Market By Oldtown Salinas Foundation 8/22/2024 Trivia Night - Theme Taylor Swift By XL Public House 8/24/2024 Salinas Car Show By Salinas PAL
8/24/2024 Salinas Farmers Market By Oldtown Salinas Foundation 8/29/2024 JOURNEY UNAUTHORIZED By Fox Theater
8/31/2024 Salinas Farmers Market By Oldtown Salinas Foundation 9/5/2024 DR. CESAR LOZANO By Fox Theater
9/5/2024 Trivia Night By XL Public House
9/7/2024 Open House By Monterey & Salinas Valley Railroad Museum 22 9/7/2024 Salinas Farmers Market By Oldtown Salinas Foundation 9/8/2024 Open House By Monterey & Salinas Valley Railroad Museum 47 9/13/2024 BANDA NIGHT By Fox Theater
9/13/2024 GOLDILOCKS AND THE THREE BEARS 2024 By Ariel Theater 9/14/2024 Salinas Farmers Market By Oldtown Salinas Foundation 9/17/2024 Pub Run By Brew N Krew
9/19/2024 Trivia Night - Theme Pixar By XL Public House 9/20/2024 GOLDILOCKS AND THE THREE BEARS 2024 By Ariel Theater 9/21/2024 Relay for Life By American Cancer Society 2,500 9/21/2024 Steinbeck Street Fair featuring Cannery Row By Steinbeck Museum 9/21/2024 Salinas Farmers Market By Oldtown Salinas Foundation 9/24/2024 District ILT Collaboration Professional Development Meeting By SUHSD 9/28/2024 Salinas Farmers Market By Oldtown Salinas Foundation 10/5/2024 Book Depot Saturday Sales By Friends of the Salinas Public Library 10/5/2024 Open House By Monterey & Salinas Valley Railroad Museum 39 10/5/2024 Salinas Farmers Market By Oldtown Salinas Foundation 10/6/2024 Open House By Monterey & Salinas Valley Railroad Museum 10/11/2024 PINOCCHIO 2024 By Ariel Theater
10/12/2024 Salinas Farmers Market By Oldtown Salinas Foundation 10/17/2024 PINOCCHIO 2024 By Ariel Theater
10/19/2024 Salinas Farmers Market By Oldtown Salinas Foundation 10/26/2024 Salinas Farmers Market By Oldtown Salinas Foundation 11/2/2024 Open House By Monterey & Salinas Valley Railroad Museum 85 11/2/2024 Salinas Farmers Market By Oldtown Salinas Foundation
Salinas City Center Improvement Association
Pg. 35
11/3/2024 Open House By Monterey & Salinas Valley Railroad Museum 41 11/9/2024 Salinas Farmers Market By Oldtown Salinas Foundation 11/11/2024
Monterey County Veterans Day Parade By Monterey County Veterans Day Parade 30,000
11/13/2024 Open House By Monterey & Salinas Valley Railroad Museum 29 11/15/2024 THE PLAY’S THE THING FALL SESSION 2024 By Ariel Theater 11/16/2024 Salinas Farmers Market By Oldtown Salinas Foundation 11/22/2024 BANDA NIGHT By Fox Theater
11/23/2024 Salinas Farmers Market By Oldtown Salinas Foundation 11/30/2024 Holiday Tree for Peace Lighting By Salinas City Center 250 11/30/2024 Salinas Farmers Market By Oldtown Salinas Foundation 12/1/2024 Salinas Holiday Parade of Lights By SHPOL 30,000 12/6/2024 A CHRISTMAS CAROL 2024 By Ariel Theater
12/7/2024 Book Depot Saturday Sales By Friends of the Salinas Public Library 12/7/2024 Open House By Monterey & Salinas Valley Railroad Museum 63 12/7/2024 Salinas Farmers Market By Oldtown Salinas Foundation 12/8/2024 Open House By Monterey & Salinas Valley Railroad Museum 36 12/13/2024 A CHRISTMAS CAROL 2024 By Ariel Theater
12/14/2024 Salinas Farmers Market By Oldtown Salinas Foundation 12/21/2024 Salinas Farmers Market By Oldtown Salinas Foundation 12/28/2024 Salinas Farmers Market By Oldtown Salinas Foundation 12/31/2024 Ariel Shows By Ariel Theatrical 6,939
Salinas City Center Improvement Association
Pg. 36
Event Pictures
Salinas Rodeo Horse Parade
Salinas High School Homecoming Parade
Salinas City Center Improvement Association
Pg. 37
Festa Italia
Salinas Rodeo Kiddie Kapers Parade - MagOne Media
Salinas City Center Improvement Association
Pg. 38
American Cancer Society Relay for Life
Salinas Veterans Day Parade
Salinas City Center Improvement Association
Pg. 39
The Magic Elf performing at the Holiday Tree lighting
Salinas City Center Improvement Association
Pg. 40
Ariel Theater performance during the Tree Lighting
YOSAL performance during the Tree Lighting.
Salinas City Center Improvement Association
Pg. 41
Historic Salinas Fire Department truck at the Tree Lighting.
Crowd shot during the Tree Lighting
Salinas City Center Improvement Association
Pg. 42
Man’s Best Friend posing with Santa.
Salinas City Center Improvement Association
Pg. 43
Santa and Mayor Craig
Salinas Holiday Parade of Lights
Salinas City Center Improvement Association
Pg. 44
Salinas Holiday Parade of Lights
Salinas City Center Improvement Association
Pg. 45
Identity
Salinas City Center Improvement Association wants to be known as a clean, safe, vibrant district where all are welcome. In order to accomplish this we manage several social media accounts, email mailing lists, the corporate website, and contract to several media outlets to spread information.
SCCIA also decorates several alleys on Main St, has a year-round tree illumination encroachment permit, and are actively pursuing additional murals that are in various stages of planning.
Social Media
Instagram
https://www.instagram.com/salinascitycenter/
Instagram Insights FY2024
Reach: 26,559
Views: 81,447
Profile Visits: 2,827
New Followers: 322
Content Interactions: 2,217
Link Clicks: 31
Posts: 51
Stories: 84
Reels: 6
Engagement Rate: 14%
Salinas City Center Improvement Association
Pg. 46
Facebook
https://www.facebook.com/salinascitycenter
KSBW
During the holiday season, SCCIA advertised on KSBW 52 times with a 30-second commercial to promote Salinas City Center.
In addition, the commercial was shown 26,073 times on https://ksbw.com.
FB Insights FY2024
Reach: 24,927
Views: 44,150
Profile Visits: 2,677
Content Interactions: 1,413
New Followers: 171
Link Clicks: 356
Promoted Events 35
Salinas City Center Improvement Association
Pg. 47
Monterey County Weekly
This image was printed 3 times as a
half-page advertisement in the
Monterey Coast Weekly.
It has a 75,000 copy circulation
throughout the Monterey area.
During the holiday season, a series of
12 email blasts totalling nearly 175,000
emails was sent out over 6 weeks. It
resulted in over 100,000 email opens
and views of the advertisement (a small
increase compared to 2023).
“Best of Monterey County”
In addition to paid advertisements, the Monterey County Weekly also publishes the “Best of Monterey County..” series. Salinas City Center businesses and people were well represented!
Best bar for Gen X
Best bar for Millennials
Alvarado Brewing Company
Best Ag leader
Bruce Taylor
Best Bookstore Used
Downtown Book & Sound
Best Women's Clothing Boutique
Bliss Boutique
Best breakfast
First Awakenings
Best Cheap Eats
Michael's Grill and Taqueria
Best Mexican
Best Restaurant- Salinas
Villa Azteca
Best local beer/brewery
Alvarado Brewing Company
Best food trend
Blue Zone inspired dishes
Blue Zones Project
Salinas City Center Improvement Association
Pg. 48
Main Street Banners
Salinas City Center holds the current permit to mount
event banners on all the lamp posts on Main St with
the City of Salinas. To showcase all Salinas has to
offer, substantial effort is placed in displaying as many non-profit organizations as possible.
Hometown Heroes was one of the first organizations
to request a permit and display banners. This Salinas
favorite displays local Veterans during Memorial Day
and Veterans Day.
In 2024 the Salinas City Center displayed 6 different styles of banners celebrating Salinas Valley Health, Blue Zones, Hometown Heroes, American Cancer Society’s Relay for Life, along with the regular green Salinas City Center banners and Holiday themed banners.
Organizations are invited to participate in the banner program to showcase their organization on the aesthetic light fixtures adorning Main St.
Salinas City Center Improvement Association
Pg. 49
Streetscape Murals
Salinas City Center invested in 2 murals in the district. In 2024 we commissioned the Salinas Habitats and the Fox mural. Both were made possible by generous grants from the California Arts Council and Nancy Eccles and Homer M. Hayward Family Foundation.
Salinas Habitats
Starting the Mural
Progress on the Mural wall
Salinas City Center Improvement Association
Pg. 50
Mural Whale is taking Shape
Salinas City Center Improvement Association
Pg. 51
Salinas Habitats Otter
Salinas Habitats Raccoon outlined
Salinas City Center Improvement Association
Pg. 52
Salinas Habitats ribbon cutting with the Salinas Valley Chamber of Commerce
Salinas City Center Improvement Association
Pg. 53
Fox Theater
Wall preparation for Fox Mural
Salinas City Center Improvement Association
Pg. 54
Fox Mural under construction
Salinas City Center Improvement Association
Pg. 55
Finished Fox Mural
Salinas City Center Improvement Association
Pg. 56
Fox Mural side panel
Salinas City Center Improvement Association
Pg. 57
United Way of Monterey County & Midtown Alley
Salinas City Center is actively partnering with other local organizations to realize their goals. The current SCCIA Board President, Audrey Wardwell, and the District Coordinator, Greg Hamer, are representing Salnas City Center on the United Way of Monterey County Mural Advisory Committee.
The goal of the committee is to create 16 separate pieces of art along the open wall of the United Way of Monterey County’s building on Midtown Lane. So far 4 have been completed with several more in the planning stages.
Artist Amy Burkman
Artist Amy Burkman Mentor Group
Artist Jesus Nunez Navarro
Artist Jessica Soriano
Year Round Decorations
Along with tree trimming, Salinas City Center maintains the tree lights in all the Main Street trees. Lights turn on at dusk and turn off at down along with regular street lighting. During the Holidays, Salinas City Center installs additional lighting and decorations on the street lights.
Lastly, the Salinas Tree of Peace is raised at 1 Main St, the site of CSUMB @ Salinas City Center.
On the 200 block of Main St, two alleyways connect parking areas to shopping areas that hundreds of people traverse on a daily basis. In order to make the space more hospitable, Salinas City Center installed overhead patio lighting several years ago.
During the installation of the Salinas Habitats mural we took the opportunity to remove and reinstall alley lighting 4 feet higher to deter vandalism.
Today we also use the overhead space to highlight special seasons such as Valentine’s day, Halloween, Springtime flowers, and many others.
Salinas City Center Improvement Association
Pg. 62
Financial
Revenue
Assessments
Below are the largest combined assessments for the major property owners. For more information, please see the Assessment Data further into the Annual Report.
Top 10 property owners by SCCIA Assessments Assessments Properties CITY OF SALINAS $108,054.95 44
COUNTY OF MONTEREY $43,838.33 8
SALINAS CITY CENTER LLC $35,501.67 10
SF STEINBECK COMMONS LP $14,673.10 1
UNIVERSITY CORPORATION OF MONTEREY BAY $14,063.24 2
MAYA SALINAS OLD TOWN CINEMAS LLC $10,606.52 1
CAMPOS JIMENEZ INVESTMENTS INC $9,056.62 5
MT18 LP $8,874.07 1
400 MAIN $8,510.74 2
PI PROPERTIES NO 140 LLC $8,435.81 1
Major Expenses
Landscaping
Salinas City Center Improvement Association currently contracts with Smith and Enright Landscaping to manage the district streetscape.
Services include maintaining the cleanliness along the right-of-way, landscape trimming, watering of plants, etc. This service ONLY includes the public right-of-way, and no private properties or government occupied properties are included.
Occasionally additional work is performed such as tree trimming, removing hazardous items, or cleaning.
SCCIA expends approximately $100K per year on landscape services.
Salinas City Center Improvement Association
Pg. 63
Security
Security is and has been a major concern of the merchants and visitors to Salinas City Center. To address these concerns, SCCIA contracts with a security company to provide guards to the district. These guards help business owners and merchants navigate non-emergency situations that arise, cooperate with law enforcement when needed, and lend a peace of mind. Everyone in the district is invited to call the on-duty guard whenever assistance is needed.
Currently security services are present 64 hours (6 days) per week in 2024, which was reduced from 80 hours per week in 2023.
Salinas City Center spends approximately 20%, or $100,000, of the budget on contracted security services through Allied Security.
In addition to Salinas PD cameras located throughout Main St, many businesses also deploy private cameras. Systems range from fully managed and monitored cameras (for example located at 295 Main St and the United Way of Monterey County) to regular Ring or similar cameras located at many merchant businesses.
Increasingly these private systems are requested by the Salinas PD to solve crimes that the PD cameras do not capture.
Salinas City Center is committed to safety and the support of policies that will ensure the well-being of our visitors.
Salinas City Center Improvement Association
Pg. 64
Maintenance
Salinas City Center has 2 full time staff members to keep the district clean and sanitary. Together they perform daily trash pickups, graffiti abatement, and general maintenance. They are responsible for picking up hundreds of bags worth of trash, hundreds of graffiti removals, and picking up hundreds of instances of waste. Without them the district would not look as well maintained.
Salinas City Center Improvement Association
Pg. 65
Historical (Past) Financial Information
Accountants Compilation Report
Fiscal Year of December 2023 - November 2024
ACCOUNTANTS’ COMPILATION REPORT
To The Board of Directors
Salinas City Center Improvement Association
Salinas, California
Management is responsible for the accompanying financial statements of Salinas City Center Improvement Association (a nonprofit organization), which comprise a statement of assets, liabilities and fund balance – cash basis as of November 30, 2024, and the relat ed statement of revenues and expenses – actual vs. budget – fiscal year 2023-2024 – cash basis for the twelve months then ended, in accordance with the cash basis of accounting, and for deter mining that the cash basis of ac counting is an acceptable financial reporting framework. We have performed a compilation engagement in accordance with Statements on Standards for Accounting and Review Services promulgated by the Accounting and Review Services Committee of the AICPA. We did not audit or review the statement of revenues and expenses – actual vs. budget – fiscal year 2023-2024 – cash basis nor were we required to perform any procedures to verify the accuracy or completeness of the information provided by management. Accordingly, we do not express an opinion, a conclusion, nor provide any form of assu rance on the statement of revenues and expenses – actual vs. budget – fiscal year 2023-2024 – cash basis.
The financial statement is prepared in accordance with the cash basis of accounting, which is a basis of accounting other than accounting principles generally accepted in the United States of America.
The supplementary budget information contained in the statement of revenues and expenses – actual vs. budget – fiscal year 2023-2024 – cash basis is presented for purposes of additional analysis and is not a required part of the basic financial statements. Such information is the responsibility of management. The supplementary budget information was subject to our compilation engagement. We have not audited or reviewed the supplementary budget information and do not express an opinion, a conclusion, nor provide any assurance on such information.
Management has elected to omit substantially all the disclosures ordinarily included in financial statements prepared in accordance with the cash basis of acc ounting. If the omitted disclosures were included in the financial statement, they might influence the user's conclusions about the Company's assets, liabilities, fund balance, revenues and expenses. Accordingly, the financial statement is not designed for those who are not informed about such matters.
We are not independent with respect to Salinas City Center Improvement Association.
Steinbruner Hill CPAs
Carmel, California
December 10
, 2024
Salinas City Center Improvement Association
Pg. 67
Current Assets
Bank Accounts
Checking - Operating Acct $ 214,340.79
Checking - Grants Acct 148,098.01
Total Bank Accounts 362,438.80
Total Current Assets 362,438.80
Fixed Assets
Vehicle 18,000.61
Accumulated Depreciation (11,619.00) Total Fixed Assets 6,381.61
Other Assets
Organizational Costs 50,000.00
Accumulated Intangible Assets (42,917.00) Total Other Assets 7,083.00
TOTAL ASSETS $ 375,903.41
Liabilities
Debt $ 10,000.00
Total Liabilities 10,000.00
Fund Balance
Fund Balance - SOBO 77,384.31
Fund Balance - DISI 74,600.52
Fund Balance - Admin 18,887.70
Fund Balance - Conting/Reserves 43,468.26 Fund Balance - Grants 148,098.01
Subtotal - Cash Fund Balance 362,438.80 Fund Balance - Other 3,464.61
Total Fund Balance 365,903.41
TOTAL LIABILITIES AND FUND BALANCE $ 375,903.41 Salinas City Center Improvement Association
As of November 30, 2024
ASSETS
LIABILITIES AND FUND BALANCE
Statement of Assets, Liabilities and Fund Balance - Cash Basis (See accompanying accountants' report)
Salinas City Center Improvement Association
Pg. 68
Salinas City Center Improvement Association
Statement of Revenues and Expenses - Actual vs. Budget - Fiscal Year 2023-2024 - Cash Basis For the Twelve Months Ended November 30, 2024
Actual Budget Remaining % Remaining Actual Budget Remaining % Remaining Actual Budget Remaining % Remaining Income
Assessments $ 267,518.45 $ 287,400.00 $ 19,881.55 $ 98,090.10 $ 105,380.00 $ 7,289.90 $ 62,420.97 $ 67,060.00 $ 4,639.03 Grants - - - - - - Interest Earned - - - - - - Total Income $ 267,518.45 $ 287,400.00 $ 19,881.55 $ 98,090.10 $ 105,380.00 $ 7,289.90 $ 62,420.97 $ 67,060.00 $ 4,639.03 Expenses
Bank Service Charges - - - - 44.00 200.00 156.00 78% Formation Costs Payback - - - - - Insurance - - - - 2,218.00 2,500.00 282.00 11% Professional Services - -
Accounting - - - - 12,940.00 15,200.00 2, 260.00 15% Legal - - - - 5,052.50 4,000.00 (1,052.50) -26% Other - - - - 6,785.10 12,000.00 5 ,214.90 43% Total Professional Services - - - - - - 24,777.60 33,900.00 9,122.40 27% Office - -
Rent/CAM/Utilities - - - - 9,908.10 8,400.00 (1,508.10) -18% Office Annual Cleaning - - - - - 600.00 600.00 100% Office Furnishings/Paint - - - 206.79 1,500.00 1,293.21 86% Computer / Internet - - - - 2,998.57 2,500.00 (498.57) -20% Total Office - - - - - - 13,113.46 13,000.00 (113.46) -1% Staff - - - - - Payroll - Wages & Taxes 94,202.40 108,500.00 14,297.60 13% 20,675.27 21,900.00 1,224.73 6% 41,380.95 44,400.00 3,019.05 7% Workers Comp Insurance 3,297.94 4,000.00 702.06 18% 600.89 600.00 (0.89) 0% 1,654.64 600.00 (1,054.64) -176% Total Staff 97,500.34 112,500.00 14,999.66 13% 21,276.16 22,500.00 1,223.84 5% 43,035.59 45,000.00 1,964.41 4%
SOBO - - -
Sidewalk Ops (Maintenance) 98,310.30 114,820.00 16,509.70 14% - - Beautification/Order(Security) 94,210.15 97,000.00 2,789.85 3% - - Total SOBO 192,520.45 211,820.00 19,299.55 9% - - - - - -
DISI - - -
District Identity - 47,836.54 71,500.00 23,663.46 33% - Streetscape Improvements - 8,071.01 15,000.00 6,928.99 46% - Total DISI - - - 55,907.55 86,500.00 30,592.45 35% - - - Extra Budget Expenses
Collection Loss - - - - - - - - Taxes 100.00 250.00 150.00 60% Total Expenses 290,020.79 324,320.00 34,299.21 11% 77,183.71 109,000.00 31,816.29 29% 83,288.65 92,150.00 8,861.35 10% Net Income (22,502.34) (36,920.00) 20,906.39 (3,620.00) (20,867.68) (25,090.00) Cash Flow
Beg Balance FY 2022-23 Carryover 99,886.65 53,694.13 19,755.38 Reallocation of 2022-23 Carryover - - 20,000.00 Net Income FY 2023-24 (22,502.34) 20,906.39 (20,867.68) Ending Cash Balance at 11/30/2024 $ 77,384.31 $ 74,600.52 $ 18,887.70 SOBO DISI Administration
(See accompanying accountants' report)
2 of 4
Salinas City Center Improvement Association
Pg. 69
Salinas City Center Improvement Association
Statement of Revenues and Expenses - Actual vs. Budget - Fiscal Year 2023-2024 - Cash Basis For the Twelve Months Ended November 30, 2024
Income
Assessments
Grants
Interest Earned
Total Income
Expenses
Bank Service Charges
Formation Costs Payback
Insurance
Professional Services
Accounting
Legal
Other
Total Professional Services
Office
Rent/CAM/Utilities
Office Annual Cleaning
Office Furnishings/Paint
Computer / Internet
Total Office
Staff
Payroll - Wages & Taxes
Workers Comp Insurance
Total Staff
SOBO
Sidewalk Ops (Maintenance)
Beautification/Order(Security)
Total SOBO
DISI
District Identity
Streetscape Improvements
Total DISI
Extra Budget Expenses
Collection Loss
Taxes
Total Expenses
Net Income
Cash Flow
Beg Balance FY 2022-23 Carryover
Reallocation of 2022-23 Carryover
Net Income FY 2023-24
Ending Cash Balance at 11/30/2024
Actual Budget Remaining % Remaining Actual Budget Remaining % Remaining $ 17,834.56 $ 19,160.00 $ 1,325.44 $ 445,864.08 $ 479,000.00 $ 33,135.92 - - - -
6,196.81 - (6,196.81) 6,196.81 - (6,196.81) $ 24,031.37 $ 19,160.00 $ (4,871.37) $ 452,060.89 $ 479,000.00 $ 26,939.11 - - 44.00 200.00 156.00 78% 5,103.50 5,000.00 (103.50) -2% 5,103.50 5,000.00 (103.50) -2% - 2,218.00 2,500.00 282.00 11% - - - - - 12,940.00 15,200.00 2,260.00 15% 5,052.50 4,000.00 (1,052.50) -26% - 6,785.10 12,000.00 5,214.90 43% - - - 24,777.60 33,900.00 9,122. 40 27% - - - - - 9,908.10 8,400.00 (1,508.10) -18% - - 600.00 600.00 100%
- 206.79 1,500.00 1,293.21 86% - 2,998.57 2,500.00 (498.57) -20% - - - 13,113.46 13,000.00 (113.46) -1% - - - - 156,258.62 174,800.00 18,541.38 11%
5,553.47 5,200.00 (353.47) -7% - - - 161,812.09 180,000.00 18,187.91 10% - - - - - 98,310.30 114,820.00 16,509.70 14% - 94,210.15 97,000.00 2,789.85 3% - - - 192,520.45 211,820.00 19,299.55 9% - - - - - 47,836.54 71,500.00 23,663.46 33% - 8,071.01 15,000.00 6,928.99 46% - - - 55,907.55 86,500.00 30,592.4 5 35% - 9,580.00 9,580.00 100% - 9,580.00 9,580.00 100% 100.00 250.00 150.00 60%
5,103.50 14,580.00 9,476.50 65% 455,596.65 540,050.00 84,453.35 16% 18,927.87 4,580.00 (3,535.76) (61,050.00) 44,540.39 217,876.55
(20,000.00) -
18,927.87 (3,535.76)
$ 43,468.26 $ 214,340.79 $ 214,340.79
Contingency/Reserves SUBTOTAL SOBO, DISI, ADMIN, & CONTIGENCY (See accompanying accountants' report)
3 of 4
Salinas City Center Improvement Association
Pg. 70
Salinas City Center Improvement Association
Statement of Revenues and Expenses - Actual vs. Budget - Fiscal Year 2023-2024 - Cash Basis For the Twelve Months Ended November 30, 2024
Income
Assessments
Grants
Interest Earned
Total Income
Expenses
Bank Service Charges
Formation Costs Payback
Insurance
Professional Services
Accounting
Legal
Other
Total Professional Services
Office
Rent/CAM/Utilities
Office Annual Cleaning
Office Furnishings/Paint
Computer / Internet
Total Office
Staff
Payroll - Wages & Taxes
Workers Comp Insurance
Total Staff
SOBO
Sidewalk Ops (Maintenance)
Beautification/Order(Security)
Total SOBO
DISI
District Identity
Streetscape Improvements
Total DISI
Extra Budget Expenses
Collection Loss
Taxes
Total Expenses
Net Income
Cash Flow
Beg Balance FY 2022-23 Carryover
Reallocation of 2022-23 Carryover
Net Income FY 2023-24
Ending Cash Balance at 11/30/2024
Actual Budget Remaining % Remaining Actual Budget Remaining % Remaining $ - $ - $ - $ 445,864.08 $ 479,000.00 $ 33,135.92 125,000.00 - (125,000.00) 125,000.00 - (125,000.00) - - 6,196.81 - (6,196.81) $ 233,836.48 $ - $ - $ 577,060.89 $ 479,000.00 $ (98,060.89) - - 44.00 200.00 156.00 78% - 5,103.50 5,000.00 (103.50) -2% - 2,218.00 2,500.00 282.00 11% - - - - - 12,940.00 15,200.00 2,260.00 15% - 5,052.50 4,000.00 (1,052.50) -26% - 6,785.10 12,000.00 5,214.90 43% - - - 24,777.60 33,900.00 9,122.40 27% - - - - - 9,908.10 8,400.00 (1,508.10) -18% - - 600.00 600.00 100% - 206.79 1,500.00 1,293.21 86%
- 2,998.57 2,500.00 (498.57) -20% - - - 13,113.46 13,000.00 (113.46) -1% - - - - - - 156,258.62 174,800.00 18,541.38 11% - 5,553.47 5,200.00 (353.47) -7% - - - 161,812.09 180,000.00 18,187.91 10% - - - - 20,212.50 - 118,522.80 114,820.00 (3,702.80) -3% - - 94,210.15 97,000.00 2,789.85 3% 20,212.50 - - 212,732.95 211,820.00 (912.95) 0% - - - - 3,400.00 (3,400.00) 51,236.54 71,500.00 20,263.46 28% 62,125.97 - 70,196.98 15,000.00 (55,196.98) -368% 65,525.97 - - 121,433.52 86,500.00 (34,933.52) -40% - - 9,580.00 9,580.00 100% - 100.00 250.00 150.00 60%
85,738.47 - - 541,335.12 540,050.00 (1,285.12) 0% 39,261.53 - 35,725.77 (61,050.00)
108,836.48 326,713.03
- -
39,261.53 35,725.77
$ 148,098.01 $ 362,438.80
GRAND TOTALGrants Funds
(See accompanying accountants' report)
4 of 4
Salinas City Center Improvement Association
Pg. 71
Current Financial Information
Operating Budget
Fiscal Year of December 2024 - November 2025
Thursday, March 6, 2025 SOBO DISI Administration Contingency/Reserve Total
60.0% 22.0% 14.0% 4.0% 100.0%
Gross Income
2024-2025 Assessments $296,907 $108,866 $69,278 $19,794 $494,845 Gifts & Donations $0 $0 $0 $0 $0
Total gross income $296,907 $108,866 $69,278 $19,794 $494,845 Less: Collection loss 2.0% $0 $0 $0 $9,897 $9,897
Effective income $296,907 $108,866 $69,278 $9,897 $484,948 Expenses
Bank Service Charges $200 $200
Formation Costs Payback $5,000 $5,000
Insurance $2,500 $2,500
Professional Services
Accounting $15,200 $15,200
Legal $6,000 $6,000
Other (HR & Grant Writing) $12,000 $12,000
Total Professional Services $33,200 $33,200
Office
Rent/CAM/Utilities $10,000 $10,000
Office Annual Cleaning $600 $600
Office Furniture/Supplies $1,500 $1,500
Computer/Internet $2,500 $2,500
Total Office $14,600 $14,600
Staff $107,500 $22,500 $45,000 $175,000
SOBO
Sidewalk Operations (Maintenance) $125,920 $125,920
Beautification / Order (Security) $100,598 $100,598
Total SOBO $226,518 $226,518
DISI
District Identity $93,500 $93,500
Streetscape improvements $13,000 $13,000
Total DISI $106,500 $106,500
Subtotal $334,018 $129,000 $95,500 $5,000 $563,518
Extra Budget Expense
Taxes $0 $0 $250 $0 $250
Total Extra Budget Expense $0 $0 $250 $0 $250
Total Expenses $334,018 $129,000 $95,750 $5,000 $563,768 Total Income -$37,111 -$20,134 -$26,472 $4,897 -$78,820 Cash Flow
Beginning balance (Actual 2023-2024 Carryover) $77,384 $74,600 $18,888 $43,468 $214,340 Reallocation of 2023-2024 carryover $5,000 $0 $25,000 -$30,000 $0 Net operating income -$37,111
-$20,134 -$26,472 $4,897 -$78,820
Projected ending balance $45,273 $54,466 $17,416 $18,365 $135,520 Salinas City Center Improvement Association
Draft Operating Budget - Fiscal Year 2024-2025
Salinas City Center Improvement Association
Pg. 73
Future Financial Information
Assessment Data
Fiscal Year of December 2025 - November 2026
APN Legal Owner Site # Site Street
Benefit
Zone Bldg SF Bldg Asmnt Lot SF Lot SF Asmnt Frontage LF Asmnt Annual
Assessment
SALINAS PROPERTY DATABASE Asmnt Fees Bldg. SF Lot SF LF 2025 - 2026 TAX YEAR Zone 1 0.094383 0.074983 5.583244
CPI INCREASE 3.00% Zone 2 0.094383 0.074983 3.897104
002 163 007 000 City Of Salinas 104 Central Ave 2 0 -$ 6,600 494.89 $ 181 705.38$ 1,200.26$ 002 163 008 000 McCain Richard & Michelle 106 Central Ave 2 1,089 102.78$ 6,500 487.39$ 50 194.86$ 785.03$ 002 163 009 000 Mar Vista Real Estate Salinas LLC 110 Central Ave 2 649 61.25$ 6,500 487.39$ 50 194.86$ 743.50$ 002 163 010 000 Fuentes Jose 114 Central Ave 2 1,542 145.54$ 11,900 892.30$ 50 194.86$ 1,232.69$ 002 163 011 000 Lee Paul Chan & Soo Jin 118 Central Ave 2 2,350 221.80$ 12,247 918.32$ 50 194.86$ 1,334.97$ 002 163 012 000 Nunes Irma 122 Central Ave 2 1,475 139.21$ 8,700 652.35$ 60 233.83$ 1,025.39$ 002 163 013 000 Mora Nancy & Mendez Emiliano 128 Central Ave 2 1,296 122.32$ 3,600 269.94$ 122 475.45$ 867.71$ 002 163 014 000 Herring Vincent & Sherri 47 Stone St 2 1,034 97.59$ 3,200 239.95$ 64 249.41$ 586.95$ 002 163 015 000 Lei Gouxin & Liang Amanda 43 Stone St 2 1,140 107.60$ 7,000 524.88$ 65 253.31$ 885.79$ 002 163 016 000 Chavez Anthony & Kimberly 33 Stone St 2 1,591 150.16$ 7,100 532.38$ 103 401.40$ 1,083.94$ 002 163 018 000 SF Steinbeck Commons LP 10 Lincoln Ave 2 75,772 7,151.55$ 89,028 6,675.58$ 330 1,286.04$ 15,113.18$ 002 163 019 000 Mora Serafin & Virgina 28 Lincoln Ave 2 1,150 108.54$ 9,500 712.34$ 63 245.52$ 1,066.40$ 002 164 003 000 Islamic Community Of Salinas 35 W Market St 2 2,380 224.63$ 8,458 634.21$ 50 194.86$ 1,053.69$ 002 164 004 000 Islamic Community Of Salinas 33 W Market St 2 1,200 113.26$ 5,200 389.91$ 30 116.91$ 620.08$ 002 164 005 000 Islamic Community Of Salinas 31 W Market St 2 2,511 236.99$ 2,511 188.28$ 28 109.12$ 534.40$ 002 164 006 000 Alsalahi Saleh & Shaman Magdah 29 W Market St 2 1,728 163.09$ 3,250 243.69$ 18 70.15$ 476.94$ 002 164 007 000 Alsalahi Saleh & Shaman Magdah 23 W Market St 2 0 -$ 12,229 916.97 $ 64 249.41$ 1,166.38$ 002 164 008 000 Alsalahi Saleh & Shaman Magdah 19 W Market St 2 10,875 1,026.41$ 5,349 401.08$ 31 120.81$ 1,548.30$ 002 164 009 000 Roly e
ly LLC 2 Salinas St #A 2 7,690 725.80$ 9,050 678.60$ 60 233.83$ 1,638.22$ 002 164 020 000 Salinas City Center LLC 26 Central Ave 2 0 - $ 9,234 692.39 $ 80 311.77$ 1,004.16$ 002 164 021 000 McM illin Family Trust 30 C entral Ave 2 1,489 140.54$ 8,400 629.86$ 63 245.52$ 1,015.91$ 002 164 022 000 BIFFCO LLC 34 Central Ave 2 1,867 176.21$ 8,177 613.14$ 63 245.52$ 1,034.87$ 002 164 023 000 Hernandez Miguel A & Bonnie-Lou 40 Central Ave 2 4,855 458.23$ 9,750 731.08$ 255 993.76$ 2,183.07$ 002 164 024 000 Hernandez Miguel A & Bonnie-Lou 27 Lincoln Ave 2 0 -$ 6,855 514.01 $ 45 175.37$ 689.38$ 002 164 034 000 Rolyely LLC 2 Salinas St 2 0 -$ 11,261 844.38 $ 257 1,001.56 $ 1,845.94$ 002 164 035 000 Mirkin Bernard B 2 2,770 261.44$ 2,770 207.70$ 100 389.71$ 858.85$ 002 164 036 000 Salinas Gateway LP (Condo-Building) 25 Lincoln Ave 2 56,157 5,300.24$ 0 - $ 0 -$ 5,300.24 $ 002 164 037 000 Salinas Gateway LP (Condo-Land) 2 0 -$ 22,010 1,650.38 $ 276 1,075.60$ 2,725.98$ 002 171 005 000 City Of Salinas 42 W Market St 2 0 -$ 14,989 1,123.92 $ 248 966.48$ 2,090.40$ 002 171 006 000 City Of Salinas 15 Station Pl 2 0 -$ 5,250 393.66 $ 35 136.40$ 530.06$ 002 171 007 000 City Of Salinas 17 Station Pl 2 0 -$ 11,770 882.55 $ 50 194.86$ 1,077.40$ 002 171 008 000 City Of Salinas 19 Station Pl 2 0 -$ 12,120 908.79 $ 60 233.83$ 1,142.62$ 002 171 010 000 City Of Salinas 52 W Market St 2 0 -$ 4,197 314.70 $ 32 124.71$ 439.41$ 002 171 011 000 City Of Salinas 54 W Market St 2 0 -$ 6,500 487.39 $ 50 194.86$ 682.24$ 002 171 012 000 City Of Salinas 58 W Market St 2 0 -$ 13,020 976.28 $ 100 389.71$ 1,365.99$ 002 171 013 000 City Of Salinas 60-68 W Market St 2 0 -$ 12,898 967.13 $ 230 896.33$ 1,863.46$ 002 171 023 000 City Of Salinas 18 Station Pl 2 0 -$ 15,850 1,188.48 $ 282 1,098.98$ 2,287.46$ 002 171 033 000 City Of Salinas 11 Station Pl 2 0 -$ 71,578 5,367.13$ 38 148.09$ 5,515.22$ 002 171 034 000
Granary Associates 60 W Market St #200 2 28,454 2,685.56$ 27,600 2,069.53$ 102 397.50$ 5,152.59$ 002 171 035 000 City Of Salinas 11 Station Pl 2 0 -$ 102,366 7,675.71 $ 400 1,558.84$ 9,234.55$ 002 172 001 000 City Of Salinas 30 W Market St 2 0 -$ 4,350 326.18 $ 211 822.29$ 1,148.46$ 002 172 002 000 City Of Salinas 26 W Market St 2 0 -$ 6,387 478.92 $ 78 303.97$ 782.89$ 002 172 010 000 City Of Salinas W Market St 2 0 -$ 1,610 120.72 $ 55 214.34$ 335.06$ 002 172 011 000 City Of Salinas 20 W Market St 2 0 -$ 16,287 1,221.25 $ 200 779.42$ 2,000.67$ 002 172 012 000 City Of Salinas 10 W Market St 2 0 -$ 15,179 1,138.17 $ 275 1,071.70$ 2,209.87$ 002 181 005 000 Jimenez Salvador 29 E Market St 2 0 -$ 2,000 149.97 $ 120 467.65$ 617.62$ 002 181 006 000 Jimenez Salvador 25 E Market St #27 2 0 -$ 4,030 302.18 $ 40 155.88$ 458.07$ 002 181 007 000 Campos Jimenez Investments Inc 23 E Market St 2 2,662 251.25$ 13,568 1,017.37$ 35 136.40$ 1,405.01$ 002 181 008 000 Hagins Mary 21 E Market St 2 1,200 113.26$ 1,069 80.16$ 30 116.91$ 310.33$ 002 181 011 000 Marquez Carlos & Juana 67 E Market St #4 2 2,468 232.94$ 5,657 424.18$ 140 545.59$ 1,202.71$ 002 181 012 000 Campos Jimenez Investments Inc 35 E Market St 2 4,530 427.55$ 4,622 346.57$ 160 623.54$ 1,397.66$ 002 182 012 000 Central Coast Renewables LLC 139 Monterey St #14 2 7,755 731.94$ 10,562 791.97$ 206 802.80$ 2,326.71$ 002 182 013 000 135-137 Monterey LLC 137 Monterey St 2 8,151 769.31$ 5,582 418.55$ 56 218.24$ 1,406.10$ 002 182 014 000 135-137 Monterey LLC 135 Monterey St 2 925 87.30$ 5,287 396.43$ 48 187.06$ 670.80$ 002 182 019 000 Campos Jimenez Investments Inc 101 Monterey St 2 3,726 351.67$ 8,718 653.70$ 160 623.54$ 1,628.91$ 002 182 020 000 Campos Jimenez Investments Inc 30 E Market St 2 0 -$ 2,449 183.63 $ 50 194.86$ 378.49$ 002 182 033 000 Campos Jimenez Investments Inc 111 Monterey St 2 9,143 862.94$ 33,000 2,474.44$ 303 1,180.82$ 4,518.20$ 002 184 001 000 City Of Salinas E Market St 2 0 -$ 31,043 2,327.70 $ 750 2,922.83$ 5,250.52$ 002 185 011 000 F
uentes Juan & Romo Jose 129 Main St 1 2,750 259.55$ 2,650 198.70$ 21 117.25$ 575.50$ 002 185 012 000 Julienne Her Family Trust 131 Main St 1 5,710 538.92$ 3,750 281.19$ 30 167.50$ 987.61$ 002 185 017 000 Saunders Frank H & Norwood Kelly 161 Main St 1 8,357 788.75$ 6,175 463.02$ 51 284.75$ 1,536.52$ 002 185 018 000 Saunders Frank H & Norwood Kelly 169 Main St #17 1 12,648 1,193.75$ 6,359 476.82$ 176 982.65$ 2,653.22$ 002 185 019 000 Salinas City Center LLC 17 E Gabilan St 2 10,370 978.75$ 11,165 837.18$ 145 565.08$ 2,381.01$ 002 185 020 000 Saunders Frank H & Norwood Kelly 172 Main St 1 12,454 1,175.44$ 6,272 470.29$ 178 993.82$ 2,639.55$ 002 185 024 000 Center For Comm Advocacy A Non Profit Ca Corp 22 W Gabilan St 2 2,857 269.65$ 2,925 219.33$ 152 592.36$ 1,081.34$ 002 185 028 000 Rincon Del San Jon Properties 157 Main St 1 2,850 268.99$ 3,006 225.40$ 24 134.00$ 628.39$ 002 185 031 000 Green Valley Enterprises 127 Main St 1 3,524 332.60$ 3,044 228.25$ 28 156.33$ 717.18$ 002 185 036 000 Salinas Redevelopment Agency Monterey St 2 0 -$ 31,363 2,351.69 $ 379 1,477.00$ 3,828.69$ 002 185 037 000 City Of Salinas 117 Main St 1 0 -$ 11,761 881.87 $ 62 346.16$ 1,228.04$ 002 185 038 000 City Of Salinas Monterey St 2 0 -$ 2,178 163.31 $ 20 77.94$ 241.25$ 002 185 039 000 University Corp of Monterey Bay 1 Main St 1 64,585 6,095.69$ 59,962 4,496.13$ 605 3,377.86$ 13,969.68$ 002 185 042 000 University Corp of Monterey Bay *no Site Address* 2 0 -$ 1,156 86.68 $ 110 428.68$ 515.36$ 002 185 043 000 Salinas City Center LLC Salinas St 2 0 -$ 15,770 1,182.48 $ 168 653.47$ 1,835.95$ 002 185 045 000 Taylor Fresh Foods Inc Salinas St 2 0 -$ 13,052 978.69 $ 231 901.13$ 1,879.82$ 002 185 046 000 Ppa Properties LLC 16 W Gabilan St 2 0 -$ 23,282 1,745.75 $ 190 740.45$ 2,486.20$ 002 185 047 000 Salinas City Center LLC 150 Main St 1 109,806 10,363.77 $ 21,042 1,577.79$ 459 2,564.97$ 14,506.53$ 002 186 001 000 Maya Salinas Old Town Cinemas LLC 153 Main St 1 54,284 5,123.46$ 54,284 4,070.38$ 310 1,730.81$ 10,924.64$ 002 186 002 000 Deserpa R Jay Ltd 155 Main St 1 1,730 163.28$ 1,730 129.72$ 60 334.99$ 628.00$ 002 186 003 000 Dese rpa
R Jay Ltd 145 Main St 1 1,310 123.64$ 1,310 98.23$ 60 334.99$ 556.86$ 002 231 011 000 245 Monterey Street LLC 245 Monterey St 2 0 -$ 11,000 824.81 $ 210 818.39$ 1,643.20$ 002 231 012 000 Kobrinsky Samuel & Marguerite 235 Monterey St 2 5,475 516.74$ 5,500 412.41$ 50 194.86$ 1,124.01$ 4/18/2025
Salinas City Center Improvement Association
Pg. 75
APN Legal Owner Site # Site Street
Benefit
Zone Bldg SF Bldg Asmnt Lot SF Lot SF Asmnt Frontage LF Asmnt Annual
Assessment
SALINAS PROPERTY DATABASE Asmnt Fees Bldg. SF Lot SF LF 2025 - 2026 TAX YEAR Zone 1 0.094383 0.074983 5.583244
CPI INCREASE 3.00% Zone 2 0.094383 0.074983 3.897104
002 231 013 000 Bay Capital Real Estate Inc. 233 Monterey St 2 5,500 519.10$ 5,500 412.41$ 50 194.86$ 1,126.37$ 002 231 014 000 Massera Robert A 231 Monterey St 2 0 -$ 5,500 412.41 $ 50 194.86$ 607.26$ 002 231 015 000 Drew David B 225 Monterey St 2 4,975 469.55$ 5,500 412.41$ 50 194.86$ 1,076.81$ 002 231 018 000 Dabit Christopher R 201 Monterey St 2 1,189 112.22$ 11,000 824.81$ 210 818.39$ 1,755.43$ 002 231 024 000 Griffin Sharon Appling 219 Monterey St 2 5,500 519.10$ 5,449 408.58$ 50 194.86$ 1,122.54$ 002 231 025 000 SCC Property LLC 211 Monterey St 2 6,547 617.92$ 10,999 824.73$ 100 389.71$ 1,832.36$ 002 231 026 000 SCC Property LLC 211 Monterey St 2 0 -$ 5,589 419.06 $ 50 194.86$ 613.92$ 002 232 008 000 Raquel Sisayan LLC 335-349 Monterey St 2 13,298 1,255.10$ 24,400 1,829.58$ 322 1,254.87$ 4,339.55$ 002 232 009 000 LaVa lley Ronald William 329 Mo nterey St 2 5,750 542.70$ 5,725 429.28$ 50 194.86$ 1,166.83$ 002 232 010 000 LaValley Ronald W illiam 325 Monterey St 2 528 49.83$ 5,675 425.53$ 50 194.86$ 670.22$ 002 232 015 000 County Of Monterey 20 E Alisal St 2 0 -$ 32,450 2,433.20 $ 405 1,578.33$ 4,011.52$ 002 233 008 000 Broom Cynthia & Desmond Sandra 340 Monterey St 2 11,593 1,094.18$ 15,188 1,138.84$ 243 947.00$ 3,180.01$ 002 233 009 000 Garing Ann 367 Main St 1 17,820 1,681.90$ 6,200 464.89$ 174 971.48$ 3,118.27$ 002 233 010 000 KPM Properties LLC 361 Main St 1 6,163 581.68$ 6,377 478.17$ 50 279.16$ 1,339.01$ 002 233 011 000 Botelho Theresa Ann 343 Main St #357 1 16,176 1,526.73$ 18,531 1,389.51$ 151 843.07$ 3,759.31$ 002 233 012 000 W illette Jones 341 Main St 1 2,000 188.77$ 2,510 188.21$ 21 117.25$ 494.22$ 002 233 013 000 Navarro Belia Garcia 333 Main St 1 3,720 351.10$ 3,777 283.21$ 30 167.50$ 801.81$ 002 233 014 000 Ganesa Properties LLC 331 Main St 1 6,200 585.17$ 6,234 467.44$ 50 279.16$ 1,331.78$ 002 233 015 000 D & G Land Development Co 325 Main St 1 6,051 571.11$ 6,145 460.77$ 50 279.16$ 1,311.04$ 002 233 016 000 JB Salinas LLC 319 Main St 1 7,789 735.15$ 6,203 465.12$ 50 279.16$ 1,479.43$ 002 233 017 000 Mul l
er Rita A 313 Main St 1 6,076 573.47$ 6,061 454.47$ 49 273.58$ 1,301.52$ 002 233 018 000 Gattis James L 307 Main St 1 12,710 1,199.60$ 6,355 476.52$ 51 284.75$ 1,960.86$ 002 233 019 000 Blue Larkspur Partners LLC 301 Main St 1 40,365 3,809.75$ 6,200 464.89$ 174 971.48$ 5,246.13$ 002 233 020 000 Service Employees International Union Local 52 334 Monterey St 2 4,367 412.17$ 4,960 371.92$ 40 155.88$ 939.97$ 002 233 021 000 Strobel Margaret I 338 Monterey St 2 3,050 287.87$ 3,712 278.34$ 30 116.91$ 683.12$ 002 233 023 000 City Of Salinas 300 Monterey St 2 0 -$ 51,548 3,865.22 $ 532 2,073.26$ 5,938.48$ 002 234 001 000 Saunders Frank H & Norwood Kelly 202 Monterey St 2 957 90.32$ 4,250 318.68$ 131 510.52$ 919.52$ 002 234 002 000 Patel Kiran J 16 E Gabilan St 2 11,341 1,070.39$ 4,309 323.10$ 50 194.86$ 1,588.35$ 002 234 009 000 Salinas City Center LLC 213 Main St 1 11,980 1,130.70$ 6,820 511.38$ 55 307.08$ 1,949.16$ 002 234 014 000 Ariano Allen D & Lynda 225 Main St 1 2,460 232.18$ 2,480 185.96$ 20 111.66$ 529.80$ 002 234 015 000 Ariano Allen D & Lynda 231 Main St 1 9,176 866.05$ 9,300 697.34$ 74 413.16$ 1,976.56$ 002 234 017 000 232 Monterey St LLC 232 Main St 1 32,400 3,057.99$ 16,204 1,215.02$ 120 669.99$ 4,943.01$ 002 234 018 000 Gutierrez Migel 251 Main St 1 5,559 524.67$ 8,100 607.36$ 60 334.99$ 1,467.03$ 002 234 019 000 295 Main Street LLC 255 Main St 1 0 -$ 13,552 1,016.17 $ 100 558.32$ 1,574.49$ 002 234 023 000 City Of Salinas Monterey St 2 0 -$ 5,400 404.91 $ 0 -$ 404.91$ 002 234 028 000 295 Main Street LLC 295 Main St 1 15,000 1,415.74$ 25,214 1,890.62$ 464 2,590.63$ 5,896.98$ 002 234 029 000 City Of Salinas 222 Monterey St 2 0 -$ 31,147 2,335.49 $ 300 1,169.13$ 3,504.63$ 002 234 030 000 City Of Salinas 222 Monterey St 2 0 -$ 916 68.68 $ 0 -$ 68.68$ 002 234 031 000 Entertainment Lane Inc 241 Main St 1 9,767 921.83$ 10,890 816.56$ 61 340.58$ 2,078.98$ 002 234 032 000 LaTourette Monica 221 Main St #205 1 11,320 1,068.41$ 6,138 460.25$ 50 279.16$ 1,807.82$ 002 234 033 000 Be rk
ley Inc 201 Main St 1 0 - $ 12,500 937.29$ 244 1,362.31 $ 2,299.60$ 002 242 001 000 Saunders Henry E & Darleen M 202 Main St 1 8,928 842.65$ 8,928 669.45$ 196 1,094.32 $ 2,606.41$ 002 242 002 000 Andrus & Company 212 Main St 1 10,292 971.38$ 10,245 768.20$ 83 463.41$ 2,202.99$ 002 242 003 000 Valverde III Efraim & Claudia 222 Main St 1 4,564 430.76$ 3,072 230.35$ 25 139.58$ 800.69$ 002 242 006 000 Zhao Wen 232 Main St 1 2,752 259.74$ 2,910 218.20$ 23 128.41$ 606.36$ 002 242 007 000 Andrus & Company 236 Main St 1 2,975 280.79$ 3,298 247.29$ 27 150.75$ 678.83$ 002 242 008 000 RBG Inc. 238 Main St 1 10,000 943.83$ 6,304 472.69$ 51 284.75$ 1,701.26$ 002 242 009 000 E J Ratto & G R Ratto 1998 Family Partnership 246 Main St 1 10,000 943.83$ 3,100 232.45$ 25 139.58$ 1,315.85$ 002 242 011 000 Haversat Trudy 254 Main St 1 4,800 453.04$ 4,800 359.92$ 24 134.00$ 946.95$ 002 242 012 000 Dillard Kurt D 256 Main St 1 2,480 234.07$ 2,542 190.61$ 20 111.66$ 536.34$ 002 242 013 000 Nham David 258 Main St 1 10,172 960.06$ 5,172 387.81$ 35 195.41$ 1,543.28$ 002 242 014 000 Cominos Properties LLC 4 W Alisal St 1 11,000 1,038.21$ 11,473 860.28$ 219 1,222.73 $ 3,121.22$ 002 242 015 000 Ames Family Trust 32 W Alisal St 2 4,069 384.04$ 4,300 322.43$ 43 167.58$ 874.04$ 002 242 016 000 Ames Family Trust 40 W Alisal St 2 0 -$ 2,200 164.96 $ 22 85.74$ 250.70$ 002 242 017 000 Ames Family Trust 46 W Alisal St 2 11,500 1,085.40$ 5,974 447.95$ 165 643.02$ 2,176.37$ 002 242 018 000 Ames Family Trust 237 Salinas St 2 4,654 439.26$ 6,500 487.39$ 50 194.86$ 1,121.50$ 002 242 026 000 248 Main Street JS LLC 248 Main St 1 4,130 389.80$ 3,191 239.27$ 26 145.16$ 774.23$ 002 242 027 000 Salinas City Center LLC 250 Main St 1 3,248 306.55$ 3,002 225.10$ 24 134.00$ 665.65$ 002 242 028 000 Salinas City Center LLC 207 Salinas St 2 13,195 1,245.38$ 27,300 2,047.03$ 340 1,325.02$ 4,617.43$ 002 242 029 000 City Of Salinas 219 Salinas St 2 0 -$ 16,875 1,265.34 $ 140 545.59$ 1,810.93$ 002 242 030 000 Ma gdi
rila Diana B & Gloria 224 Main St 1 11,573 1,092.29$ 6,162 462.05$ 50 279.16$ 1,833.50$ 002 242 032 000 Salinas Urban Renewal Agency 230 Main St 1 0 - $ 1,795 134.59 $ 22 122.83$ 257.43$ 002 242 033 000 City Of Salinas 228 Main St 2 0 -$ 1,000 74.98 $ -$ 74.98$ 002 242 034 000 Santos-Santiago Jorge 231 Salinas St 2 0 -$ 6,500 487.39 $ 50 194.86$ 682.24$ 002 242 035 000 Piini John W & Catherine B 233 Salinas St 2 4,000 377.53$ 5,000 374.91$ 50 194.86$ 947.30$ 002 243 001 000 Finegan Bailey Colleen 58 W Alisal St 2 5,980 564.41$ 6,900 517.38$ 242 943.10$ 2,024.89$ 002 243 002 000 Haversat Trudy 64 W Alisal St 2 2,000 188.77$ 3,000 224.95$ 40 155.88$ 569.60$ 002 243 003 000 Minhoto Properties LP 66 W Alisal St 2 2,690 253.89$ 3,750 281.19$ 50 194.86$ 729.93$ 002 243 004 000 Santa Lucia Parlor No 97 Nsgw 76 W Alisal St 2 2,440 230.29$ 8,250 618.61$ 110 428.68$ 1,277.58$ 002 243 005 000 Minhoto Properties LP 261 Lincoln Ave 2 4,877 460.30$ 8,400 629.86$ 262 1,021.04 $ 2,111.20$ 002 244 002 000 City Of Salinas 215 Lincoln Ave 2 0 -$ 4,600 344.92 $ 50 194.86$ 539.78$ 002 244 098 000 City Of Salinas 210 Salinas St 2 0 -$ 33,386 2,503.38 $ 550 2,143.41$ 4,646.79$ 002 244 099 000 City Of Salinas 100 Howard St 2 0 -$ 39,472 2,959.73 $ 588 2,291.50$ 5,251.22$ 002 245 001 000 El Camino Enterprises Inc 102 Lincoln Ave 2 1,204 113.64$ 5,063 379.64$ 151 588.46$ 1,081.74$ 002 245 002 000 City Of Salinas 106 Lincoln Ave 2 0 -$ 4,074 305.48 $ 40 155.88$ 461.36$ 002 245 003 000 City Of Salinas 108 Lincoln Ave 2 0 -$ 4,050 303.68 $ 40 155.88$ 459.57$ 002 245 004 000 City Of Salinas 112 Lincoln Ave 2 0 -$ 6,500 487.39 $ 50 194.86$ 682.24$ 002 245 005 000 City Of Salinas 118 Lincoln Ave 2 0 -$ 6,500 487.39 $ 50 194.86$ 682.24$ 002 245 006 000 City Of Salinas 120 Lincoln Ave 2 0 -$ 6,500 487.39 $ 50 194.86$ 682.24$ 002 245 007 000 City Of Salinas 128 Lincoln Ave 2 0 -$ 6,500 487.39 $ 50 194.86$ 682.24$ 002 245 008 000 City Of
Salinas W Gabilan St 2 0 -$ 8,489 636.53 $ 191 744.35$ 1,380.88$ 4/18/2025
Salinas City Center Improvement Association
Pg. 76
APN Legal Owner Site # Site Street
Benefit
Zone Bldg SF Bldg Asmnt Lot SF Lot SF Asmnt Frontage LF Asmnt Annual
Assessment
SALINAS PROPERTY DATABASE Asmnt Fees Bldg. SF Lot SF LF 2025 - 2026 TAX YEAR Zone 1 0.094383 0.074983 5.583244
CPI INCREASE 3.00% Zone 2 0.094383 0.074983 3.897104
002 245 009 000 Joaquin Bear LLC 118 W Gabilan St 2 5,843 551.48$ 9,730 729.58$ 209 814.49$ 2,095.56$ 002 245 010 000 Pitman Robert J 125 Church St 2 4,375 412.92$ 6,500 487.39$ 50 194.86$ 1,095.17$ 002 245 011 000 Pitman John D & Robert J 117 Church St 2 6,000 566.30$ 6,500 487.39$ 50 194.86$ 1,248.54$ 002 245 012 000 Pitman John D & Robert J 111 Church St 2 2,360 222.74$ 6,500 487.39$ 50 194.86$ 904.99$ 002 245 014 000 Taluban Belinda A 109 Central Ave 2 1,347 127.13$ 6,500 487.39$ 50 194.86$ 809.38$ 002 245 015 000 Taluban Belinda A 119 Central Ave 2 2,160 203.87$ 13,650 1,023.52$ 235 915.82$ 2,143.20$ 002 245 016 000 Pitman John D & Robert J 109 Church St 2 0 -$ 6,500 487.39 $ 50 194.86$ 682.24$ 002 246 014 000 City Of Salinas 113 Lincoln Ave 2 0 -$ 105,745 7,929.07 $ 1320 5,144.18$ 13,073.25$ 002 247 001 000 U S A Lincoln Ave 2 0 -$ 37,418 2,805.71 $ 820 3,195.63$ 6,001.34$ 002 248 002 000 Piini Joseph J 32 W Gabilan St 2 14,229 1,342.97$ 25,967 1,947.08$ 327 1,274.35$ 4,564.40$ 002 248 005 000 Salinas City Center LLC 35 Central Ave 2 5,828 550.06$ 13,000 974.78$ 230 896.33$ 2,421.17$ 002 248 009 000 Monterey-Salinas Transit 110 Salinas Rd #Lot 1 2 778 73.43$ 18,699 1,402.11 $ 357 1,391.27$ 2,866.80$ 002 248 010 000 Monterey-Salinas Transit 110 Salinas Rd #Lot 2 2 0 -$ 14,787 1,108.77 $ 100 389.71$ 1,498.48$ 002 248 011 000 City Of Salinas 128 W Gabilan St 2 0 -$ 6,420 481.39 $ 208 810.60$ 1,291.99$ 002 251 003 000 Magnolia Zarraga 114 Church St 2 1,496 141.20$ 6,200 464.89$ 50 194.86$ 800.95$ 002 251 014 000 Muller Rita A 123 Central Ave 2 3,834 361.86$ 16,900 1,267.21$ 260 1,013.25$ 2,642.32$ 002 251 015 000 Vega Nelson A 130 W Gabilan St 2 5,238 494.38$ 9,693 726.81$ 220 857.36$ 2,078.55$ 002 253 028 000 County Of Monterey *no Site Address* 2 0 -$ 134,992 10,122.10 $ 1025 3,994.53$ 14,116.63$ 002 253 029 000 County Of Monterey 168 W Alisal St 2 0 -$ 55,843 4,187.27 $ 193 752.14$ 4,939.41$ 002 253 030 000 County Of Monterey 230 Church St 2 0 -$ 45,781 3,432.80 $ 183 713.17$ 4,145.97$ 002 253 032 000 County Of Monterey *no Site Address* 2 0 -$ 61,115 4,582.56 $ 505.49 1,969.95$ 6,552.51$ 002 253 033 000
County Of Monterey *no Site Address* 2 0 -$ 22,608 1,695.19 $ 118.5 461.81$ 2,156.99$ 002 253 034 000 County Of Monterey *no Site Address* 2 0 -$ 26,659 1,998.95 $ 330.76 1,289.01 $ 3,287.96$ 002 322 016 000 JRG Leasing II LLC 318 Cayuga St 2 21,161 1,997.23$ 15,630 1,171.98$ 120 467.65$ 3,636.86$ 002 322 018 000 County Of Monterey 142 W Alisal St 2 0 -$ 46,609 3,494.88 $ 628 2,447.38$ 5,942.26$ 002 331 002 000 Maldonado Albert & Maria E 326 Lincoln Ave 2 4,200 396.41$ 7,984 598.66$ 60 233.83$ 1,228.90$ 002 331 010 000 City Of Salinas 101 W Alisal St 2 0 -$ 148,648 11,146.07 $ 1649 6,426.32$ 17,572.39$ 002 335 005 000 MT18 123 W Alisal St 2 34,188 3,226.75$ 37,026 2,776.32$ 805 3,137.17$ 9,140.24$ 002 341 001 000 Salinas City Center LLC 300 Main St 1 25,681 2,423.84$ 18,614 1,395.73$ 274 1,529.81$ 5,349.38$ 002 341 002 000 Ariel Theatrical Inc 320 Main St 1 6,192 584.42$ 6,200 464.89$ 50 279.16$ 1,328.47$ 002 341 004 000 Burks Cleo V 330 Main St 1 3,042 287.11$ 3,100 232.45$ 29 161.91$ 681.47$ 002 341 005 000 Serra Apartments Inc 338 Main St 1 13,089 1,235.37$ 12,628 946.88$ 102 569.49$ 2,751.75$ 002 341 006 000 Salinas City Center LLC 344 Main St 1 11,472 1,082.76$ 6,323 474.12$ 50 279.16$ 1,836.04$ 002 341 007 000 Kattner Robert T 350 Main St 1 7,222 681.63$ 6,250 468.64$ 50 279.16$ 1,429.44$ 002 341 009 000 Boerlin Family Trust 362 Main St 1 2,437 230.01$ 2,480 185.96$ 20 111.66$ 527.63$ 002 341 010 000 Haney Sharon L 364 Main St 1 940 88.72$ 1,612 120.87$ 13 72.58$ 282.17$ 002 341 011 000 Haney Sharon L 366 Main St 1 2,064 194.81$ 2,180 163.46$ 17 94.92$ 453.18$ 002 341 012 000 Salmina Amy M & William J 376 Main St #A 1 7,500 707.87$ 6,200 464.89$ 125 697.91$ 1,870.67$ 002 341 014 000 City Of Salinas 345 Salinas St 2 0 -$ 6,410 480.64 $ 50 194.86$ 675.50$ 002 341 015 000 City Of Salinas Salinas St 2 0 -$ 6,552 491.29 $ 50 194.86$ 686.14$ 002 341 016 000 City Of Salinas Salinas St 2 0 -$ 13,336 999.97$ 100 389.71$ 1,389.68$ 002 341 018 000 Gold Valley Properties LLC 333 Salinas St 2 13,176 1,243.58$ 19,000 1,424.68$ 150 584.57$ 3,252.83$ 002 341 019 000 Salinas Civic Ctr Bldg LLC 21 W Alisal St 2 18,000 1,698.89$ 18,982 1,423.33$ 280 1,091.19$ 4,213.40$ 002 341 020 000 Hitchcock Richard Leslie 356 Main St 1 4,250 401.13$ 6,200 464.89$ 50 279.16$ 1,145.18$ 002 341 025 000 Kawahi ra Akira & Lillian 385 Salinas St 2 8,500 802.25$ 13,000 974.78$ 230 896.33$ 2,673.36$ 002 342 009 000 400 Main 415 Salinas St 2 2,007 189.43$ 10,032 752.23$ 282 1,098.98 $ 2,040.64$ 002 342 011 000 400 Main 406 Main St 1 12,985 1,225.56$ 31,799 2,384.38$ 558 3,115.45$ 6,725.39$ 002 345 016 000 Watkins Family LP 344 Salinas St 2 27,660 2,610.62$ 12,362 926.94$ 597 2,326.57 $ 5,864.13$ 002 345 018 000 City Of Salinas 65 W Alisal St 2 0 -$ 23,719 1,778.52 $ 440 1,714.73$ 3,493.25$ 002 345 019 000 City Of Salinas 320 Salinas St 2 0 -$ 51,383 3,852.85 $ 350 1,363.99$ 5,216.84$ 002 346 001 000 3some Par-Tners LLC 328 Main St #A 1 0 -$ 0 - $ 0 -$ -$ 002 346 002 000 3some Par-Tners LLC 328 Main St #A 1 2,677 252.66$ 3,099 232.37$ 25 139.58$ 624.62$ 002 346 003 000 3some Par-Tners LLC 328 Main St #B 2 1,567 147.90$ 0 - $ 0 -$ 147.90$ 002 351 008 000 Pi Properties No 140 LLC 405 Monterey St 1 20,828 1,965.80$ 45,506 3,412.17$ 593 3,310.86$ 8,688.84$ 002 351 009 000 Northern Calif Savings & Loan 425 Main St 1 8,905 840.48$ 39,400 2,954.33$ 480 2,679.96$ 6,474.76$ 002 351 010 000 Berryessa LLC 27 E John St 2 756 71.35$ 16,568 1,242.32 $ 298 1,161.34$ 2,475.01$ 002 355 008 000 VF & B LLC 401 Monterey St 2 8,090 763.55$ 18,656 1,398.88$ 267.23 1,041.42 $ 3,203.86$ Totals 1,323,261 $124,892.68 3,111,932 233,341.88$ 35,640 151,452.99$ 509,687.55$ 4/18/2025
Salinas City Center Improvement Association
Pg. 77
Accomplishments and Goals
Sidewalk Operations, Beautification, and Order (SOBO)
The Sidewalk Operations, Beautification, and Order Committee (SOBO) is charged with making the Salinas City Center District (District) a safe and inviting place by overseeing private security, coordinating security needs with the City of Salinas Police Department, maintaining the sidewalks and landscaping, and beautifying the District for the enjoyment of the public, merchants, property owners, and employees.
Committee Background
The SOBO Committee was established as an ad-hoc committee in 2016. The Committee is run by a volunteer group that addresses security and sidewalk maintenance.
In previous year
s, SOBO’s services were performed through contracts with independent contractors and one employee.
SOBO staf
f and day-to-day operations are led by Greg Hamer, SCCIA District Coordinator, with oversight from the Committee.
Accomplishments FY Dec 23/24
● Continued to contract with Allied Security for security services throughout our District.
To improve security, Allied provides foot patrol six days a week; interacts with the local homeless population; responds to calls from local merchants, businesses and property owners; and coordinates with the police department.
● Continued to contract with Smith & Enright for landscaping and sidewalk maintenance services to the entire District. Smith & Enright’s services cover the entire District and include trimming, weeding, sweeping, blowing, and picking up debris twice a week. ● Added regular pressure washing service to the new Main Street Project Sidewalks to address the staining that was occurring on the new concrete. Currently, the sidewalks are pressure washed on a monthly basis during summer months. ● Supervised the work efforts of Kevin Hayes in his Streetscape Maintenance position.
Kevin provides valuable maintenance throughout the District as needed, with positive feedback from the business community. His electric utility vehicle helps him efficiently manage our District.
● Added a second full-time streetscape maintenance position to better serve our District. sources of water to allow for landscape irrigation.
● Replaced several trees in the District and provided tree maintenance activities. ● Secured pricing quotes for refurbishment of tree wells and planter boxes that need attention.
Salinas City Center Improvement Association
Pg. 78
● Issued an RFP for security services for FY Dec 24/25. Security represents a significant cost to the District, and an RFP assists in providing the maximum service to the District in a manner that is in line with our budget.
● Replaced all tree well electrical outlets on the 200 and 300 block with outlets mounted 15ft high in the trees to deter stealing of electricity.
Goals FY Dec 24/25
● Continue to provide maintenance, beautification and security to our District in a manner that is in line with our budget.
● Continue to evaluate the effectiveness of the current pressure washing program. If effective, study budget or grant opportunities to modify the pressure washing program as funds become available.
● Work with SCCIA’s District Coordinator, including supervising maintenance staff, overseeing payroll, communicating with SCCIA constituents, and purchasing supplies, as needed.
● Seek grant funding for additional tree work, including tree planting in vacant tree wells throughout Zone 2.
● Pursue grant and funding opportunities to supplement SOBO revenue to not only assist with cost increases but to enable additional services throughout the District.
Current Landscaping and Maintenance – Zones 1 & 2
Smith & Enright currently provides maintenance to the entire District. We anticipate continuing with Smith and Enright for FY Dec 24/25, with possible cutbacks to be considered during the fiscal year in light of our increasing staffing.
Additional services are projected for aphid control, plant/tree replacement and tree pruning during FY Dec 24/25. These items will be considered on a case-by-case basis. Some of these costs are included in the proposed budget, while some are intended to be funded from grant funds.
Salinas City Center Improvement Association
Pg. 79
Sidewalk Pressure Washing
SOBO anticipates continuing to provide periodic spot treatments in FY Dec 24/25 of the Main Street sidewalks. Continued participation with the Farmer’s Market (300 Block) and Taylor Farms (west side 100 Block) will continue to be explored.
Conclusion
SOBO operations have matured and are continuous with little variation. However, we have been able to expand our staffing to better serve the needs of the District. As SCCIA is a volunteer organization, the added staffing was only made possible by the addition of the SCCIA District Coordinator position. With two maintenance employees starting off in FY Dec 23/24, we look forward to being able to improve our overall level of service.
Salinas City Center Improvement Association
Pg. 80
District Identity and Streetscape Improvements (DISI)
Accomplishments FY Dec 23/24
● Solicited multiple grant funds to be used in 2024/2025 ● Enhanced communication and visibility with Downtown merchants by way of new District Coordinator to work on development of a Downtown merchant group ● Monthly newsletterContinued: Social media postings.
● Holiday décor and festivities including tree lighting and moved Holiday tree lighting to occur with Shop Small Saturday for a larger impact.
● Alley activation installations were enhanced including re-mounting new stainless steel wire after the Salinas Habitats Mural was completed.
● Mural program for Downtown Salinas; approved two murals to be installed downtown ● Created Hopstock installation on sidewalk for two locations with more youth engagement and healthy movement in partnership with Blue Zones. ● Partnerships with major Downtown stakeholders: CSUMB @SCC, Downtown Rotary, Alvarado on Main, Taylor Farms, Artist Ink, Arts Council etc.
Goals FY Dec 24/25
● Produce video media promoting downtown.
● Install additional murals and sculptures downtown.
● Create more conversation areas with furniture.
● Repaint all planters in Melody Ln and Harmony Ln.
● Create a Food & Drink Bingo card for downtown establishments. ● Continue to explore adding more organizations to the banner program including local schools.
Land Use Committee
Accomplishments FY Dec 23/24
Housing
To the extent possible, monitored the status of proposed new transit-oriented density housing on city parking lots in Downtown Salinas and the exclusive negotiating agreement toward approval of those parcels.
Highlighted how the City of Salinas has advanced towards its Regional Housing Needs Allocation (RHNA) goals through adaptive reuse development in the Downtown.
Downtown Parking Facility
Continued interaction with County of Monterey and City of Salinas officials in the planning stages for a potential Downtown Parking Facility adjacent to the County Government Center, as indicated in the Downtown Vibrancy Plan.
Salinas City Center Improvement Association
Pg. 81
Parking Management District
Collected records from dozens of other California cities related to their Downtown Parking management programs and discussed the possible approach and timing for a parking study with City planning staff.
Intermodal Transportation Center
Continued to track the status of the Salinas Kick-Start Project Phases 2 and 3, as well as the initiation of planning for the Parajo station, toward the ultimate goal of commuter trains between Salinas and the South Bay (and beyond).
Permits and Agreements for Signs, Awnings, Facades, and the Salinas Arch Worked in collaboration with business owners and the City of Salinas to resolve regulatory obstacles to installation of signs, awnings, and other facade improvements in Downtown Salinas.
Since 2019, SCCIA has been promoting to city staff the idea of a Vintage Sign Ordinance that would encourage local businesses to install high-quality signs that evoke the art deco/art moderne era of Downtown Salinas in the 1930s and 1940s. At this time SCCIA is seeking inclusion of the ordinance in the revised General Plan and has asked the Historic Resources Board to support a vintage sign ordinance. A model of the El Rey Theater original sign has been restored and can serve as an inspiration to other property owners and merchants.
A maintenance agreement was finalized with SCCIA, Salinas Rotary, and City of Salinas.
Permit Reform
Worked in a coalition with other business organizations to monitor the city’s permit process and provide input for improvements through a Business Development Committee.
Accurate Assessment of Vacancies
Directed the SCCIA district coordinator to create and maintain an accurate record of who owns properties and operates businesses within the Salinas Community Benefit District, in order to identify vacancies and consider a plan to get those vacancies filled.
Traffic Issues
Maintained communication with the Public Works Department on evaluation of the diagonal “scramble” crosswalks and how they affect traffic flow and pedestrian behavior.
Outdoor Dining
Monitored the city’s development and promotion of a permit program and financial assistance for outdoor dining.
Historic Preservation and Promotion
Supported a renewed Mills Act program with better promotion and accountability and an effort to expand what is considered to be “historic.”
Salinas City Center Improvement Association
Pg. 82
Continued support of a revitalized Historic Resources Board.
Continued support of the concept of a city Heritage Park that would encompass the narrow parcels within the Intermodal Transportation Center where historic structures are located. As part of that support, ensured that supporters of the proposed Heritage Park did not intend to block or inhibit potential transit-oriented density residential development at the Intermodal Transportation Center.
Food Trucks and Mobile Vendors
Tracked continued implementation of the city’s food vendor program and did not identify any problems.
Continue to address illegal/unpermitted food vendors, trash, and staining of sidewalks in the evenings and weekends.
Salinas Arch Maintenance
Advanced toward a maintenance agreement with SCCIA and Salinas Rotary to maintain the Salinas Rotary Arch and implement a plan for quick removal of graffiti using appropriate methods.
Goals FY Dec 24/25
1. Support and Advocate for Continued Implementation of the Downtown Vibrancy Plan - maintain a list of what in the Downtown Vibrancy Plan has been completed, what is in the process of being done, and what still remains to be done. Ask the City to prepare a progress report at least annually. Continue to highlight the relationship of the Downtown Vibrancy Plan to other plans, such as the Economic Development Element of the General Plan, the Alisal Vibrancy Plan, the Chinatown Revitalization Plan, and others.
2. Achieve a Revenue-Neutral, Vibrancy-Oriented, Publicly-Accountable Parking Management Program - develop and implement a comprehensive plan for a public-private Downtown Parking Management District, for the purpose of reducing parking frustrations for customers, merchants, employees, and other businesses while generating revenue that pays expenditures for adequate, quality operations and maintenance in the District. This includes seeking City/County financing, environmental review, approval and construction of a parking structure at Gabilan and Church with design standards that contribute to the aesthetic character of Downtown.
3. Pursue Public and Private Policies that Promote and Highlight Historical, Cultural, and Aesthetic Aspects of Downtown Salinas - emphasize the distinctive buildings, facades, and cultural and historical elements of Downtown through initiatives including a Vintage Sign Ordinance and a facade illumination program, so residents of the region, visitors from outside the region, and business owners choose Downtown as a destination. Work with the California Welcome Center, the First Mayor’s House, the Heritage Park organization, the UC Valleys of Anza project, the Historic Resources Board, and other groups dedicated to historic preservation and promotion.
4. Improve the Permit Process to Encourage Commercial and Residential Development - continue active participation in a coalition of business groups currently known as the Business Development Committee to review and recommend improvement to the permit process, including proper assessment of traffic impact fees and reasonable review of planning, building and sign applications within SCCIA Boundaries.
Salinas City Center Improvement Association
Pg. 83
5. Prevent Property Neglect and Blight - monitor and report dilapidated vacant buildings for potential City enforcement action, track short-term commercial vacancies, and encourage building owners to activate long-term commercial vacancies.
6. Monitor:
a. Operations of Downtown Events and recommend policies and changes as necessary to relevant parties.
b. Diagonal scramble crosswalks at the intersection of Main Street and Alisal Street and work with the City of Salinas for solutions to traffic backups that occur there at certain times.
c. Others as needed may develop.
7. Seek Grants to Provide Expertise or Resources to the Land Use Committee in Advancing the Downtown Vibrancy Plan:
a. Expand the vision of Downtown by obtaining advice, studies and models from outside experts and by seeking analysis of projects and programs that increase vibrancy in other downtown districts in California and elsewhere.
b. Study Downtown streets to reduce speeds, improve circulation and pedestrian safety, and broaden parking options.
c. Others as needed may develop.
8. Finalize and Ratify Rotary and SCCIA Arch Maintenance Agreement.
Salinas City Center Improvement Association
Pg. 84
Annual Calendar
Dates and Deadlines
12/28/2024 Disbursement 1 by City by City of Salinas
1/9/2025 Salinas City Center Board Meeting by Salinas City Center 1/23/2025 Land Use Committee Meeting by Salinas City Center 1/31/2025 1099's due to Vendors by CPA
1/31/2025 District changes to Engineers report due by Salinas City Center 2/13/2025 Salinas City Center Board Meeting by Salinas City Center 2/27/2025 Land Use Committee Meeting by Salinas City Center 3/1/2025 Nominations Committee sends out Nomination Forms by Salinas City Center 3/10/2025 Deadline for submitting nominations to NC by Salinas City Center 3/13/2025 Salinas City Center Board Meeting by Salinas City Center 3/27/2025 Land Use Committee Meeting by Salinas City Center 4/10/2025 Salinas City Center Board Meeting by Salinas City Center 4/15/2025 Annual 990 Tax Filing due by CPA
4/24/2025 Land Use Committee Meeting by Salinas City Center 4/30/2025 Annual Financial Statement by Salinas City Center 4/30/2025 Annual Report by Salinas City Center
4/30/2025 Disbursement 2 by City by City of Salinas
5/1/2025 Review Committee Goals lists for progress by Salinas City Center 5/8/2025 Salinas City Center Board Meeting by Salinas City Center 5/22/2025 Land Use Committee Meeting by Salinas City Center 6/1/2025 Assessment Data update Assessment Records by Salinas City Center 6/12/2025 Salinas City Center Board Meeting by Salinas City Center 6/26/2025 Land Use Committee Meeting by Salinas City Center 6/30/2025 Disbursement 3 by City by City of Salinas
7/10/2025 Salinas City Center Board Meeting by Salinas City Center 7/21/2025 Current FY - 30 Day Dissolution Window by Salinas City Center 7/24/2025 Land Use Committee Meeting by Salinas City Center 8/14/2025 Salinas City Center Board Meeting by Salinas City Center
Salinas City Center Improvement Association
Pg. 85
8/28/2025 Land Use Committee Meeting by Salinas City Center 9/11/2025 Salinas City Center Board Meeting by Salinas City Center 9/25/2025 Land Use Committee Meeting by Salinas City Center 10/1/2025 President appoints Nominations Committee by Salinas City Center 10/1/2025 Current FY - Annual Work Plan & Budget DRAFT (post by 11/1) by Salinas City Center 10/9/2025 Salinas City Center Board Meeting by Salinas City Center 10/23/2025 Land Use Committee Meeting by Salinas City Center 11/1/2025 Current FY - Annual Work Plan & Budget FINAL (approve by 11/30) by Salinas City Center 11/13/2025 Salinas City Center Board Meeting by Salinas City Center 11/20/2025 Land Use Committee Meeting by Salinas City Center
Salinas City Center Improvement Association
Pg. 86
Salinas City Center Improvement Association
Pg. 87