City-Wide Parking Enforcement
• City of Salinas • October 24th, 2025 •
City-Wide Parking Enforcement
Cover Letter | City of Salinas
Northern California
Regional Office
5901 Christie Ave
•Suite 202•
Emeryville, CA 94608
P: (510) 250-2052
F: (510) 345-3478
lazparking.com
1 COVER LETTER
October 24th, 2025
Ms. Jenny Davila
City of Salinas – Public Works Department
426 Work Street, Salinas, CA 93901
Subject: Proposal for City-Wide Parking Enforcement Services Dear Ms. Davila,
LAZ Parking is pleased to submit this proposal to continue providing professional parking enforcement services for the City of Salinas. Since 2016, LAZ has proudly partnered with the City to enhance parking compliance, support downtown vitality, and delive r exceptional service to residents and visitors alike. Our long-standing relationship with the City has been defined by collaboration, operational efficiency, and measurable results that align with Salinas’ mobility and quality-of-life goals.
Under the leadership of Project Manager Mike Harper, who has managed the City’s enforcement program since its inception, LAZ has consistently demonstrated the ability to adapt, innovate, and deliver high -performance operations. Working hand in hand with Ci ty staff, we have successfully implemented service adjustments, enhanced enforcement coverage, and maintained strong coordination with the City’s citation processing provider.
As we look ahead, LAZ is excited to build on this strong foundation. Our proposal outlines a seamless transition into the next term, leveraging our regional resources, proven training programs, and technology -driven operational strategies to further optimi ze enforcement, improve compliance, and strengthen community engagement. We are committed to continuing our trusted partnership with the City of Salinas and to delivering a program that remains efficient, transparent, and responsive to the community’s evolving needs.
Thank you for the opportunity to continue serving the City. We look forward to working closely with you to ensure that Salinas’ parking program continues to thrive.
Sincerely,
CINDY HEFNER MUHAMMAD MANSOOR, PTMP
Regional VP, Northern California VP, Municipal Operations 5901 Christie Ave. Ste 202 949 South Coast Drive, Suite 515 Emeryville, CA 94608 Costa Mesa, CA 92626
O: (510) 250-2052 (714) 290-4854
[email protected] [email protected]
City-Wide Parking Enforcement
Table of Contents | City of Salinas
2 TABLE OF CONTENTS
City of Salinas
City-Wide Parking Enforcement
Cover Letter......................................................................................................................................................... 1 Table of Contents ................................................................................................................................................ 2
1. Proposal Summary .......................................................................................................................................... 3 Contact Information ......................................................................................................................................................................... 5
2. Profile on the Proposing Firm(s) ...................................................................................................................... 6 About LAZ Parking ........................................................................................................................................................................... 6 Nationally Recognized ..................................................................................................................................................................... 7 Financial Stability, Capacity, and Resources ................................................................................................................................... 8 Lawsuits or Litigation Disclosure .................................................................................................................................................... 8
3. Qualifications of the Firm ................................................................................................................................ 9 Government Sector Experience ..................................................................................................................................................... 10 Unparalleled Parking Enforcement Experience ............................................................................................................................. 11
4. Work Plan or Proposal ................................................................................................................................... 14
4.1. Understanding of the City’s Objectives .................................................................................................................................. 14
4.2. Service Delivery Approach ...................................................................................................................................................... 14
4.3. Meeting the City’s Schedule and Deliverables ....................................................................................................................... 16
4.4. Proven Ability to Deliver .......................................................................................................................................................... 17
4.5. Summary ................................................................................................................................................................................. 17
5. Proposed Innovations .................................................................................................................................... 18 Technical & Procedural Innovations .............................................................................................................................................. 18
6. Project Staffing ............................................................................................................................................. 20 Staffing Structure ........................................................................................................................................................................... 20 Organizational Summary ............................................................................................................................................................... 21 Government Services Team ........................................................................................................................................................... 23 Resumes ......................................................................................................................................................................................... 25
7. Proposal Exceptions ...................................................................................................................................... 29
8. Proposal Costs Sheet & Rates ....................................................................................................................... 29
9. Attachments .................................................................................................................................................. 30
City-Wide Parking Enforcement
Proposal Summary | City of Salinas
3 1. PROPOSAL SUMMARY
LAZ Parking is honored to submit this proposal to continue our valued partnership with the City of Salinas (“City”) for the provision of citywide parking enforcement services. Since 2016, LAZ has proudly served as the City’s parking enforcement provider, delivering reliable, customer- focused, and efficient operations that have enhanced parking compliance, supported public works programs, and contributed to a cleaner, safer, and more accessible Salinas. Over nearly a decade, LAZ has worked hand -in-hand with City management to continuously refine routes, improve efficiency, and strengthen enforcement consistency. This successful collaboration is a testament to our shared commitment to operational excellence, transparency, and community service.
A continued partnership with LAZ ensures no transition risk , seamless continuity of service , and preservation of the City’s operational momentum . Our dedicated on -site team is already fully trained, vetted, and familiar with Salinas’s neighborhoods, business districts, and parking regulations. This local knowledge—combined with LAZ’s unmatched municipal experience and investment in cutting -edge enforcement technologies—positions us uniquely to build upon the City’s success without interruption.
Understanding the City’s Objectives and Scope
LAZ understands that the City seeks a professional and highly motivated partner to deliver consistent, citywide parking enforcement services covering commercial districts, residential permit areas, school zones, and street sweeping routes. The City’s goals include maintaining clean streets, supporting local business turnover, enhancing compliance with parking regulations, and improving revenue recovery through efficient and courteous enforcement.
Our approach is centered on the City’s expectations of:
• Professionalism and accountability in every interaction. • Accurate, consistent, and timely enforcement aligned with Public Works and community needs. • Comprehensive training and supervision to ensure compliance with City standards. • Data-driven reporting and performance tracking; and
• Flexibility to adapt to changing parking policies or expansion of enforcement areas.
LAZ’s program will continue to meet and exceed these expectations through well -trained personnel, rigorous supervision, real -time reporting tools, and constant coordination with City departments and PMB, the City’s citation processing vendor.
Why LAZ is the Best Qualified Firm
With over 40 years of municipal enforcement experience , LAZ Parking is the largest and most experienced private parking operator in the United States, managing over 1.5 million on- street citations annually for cities and public agencies nationwide. Our municipal partners include Berkeley, Palo Alto, San Mateo, South San Francisco, San Leandro, and numerous others across California. We understand the operational discipline, responsiveness, and professionalism that cities demand from their contractors.
City-Wide Parking Enforcement
Proposal Summary | City of Salinas
4 Key Differentiators and Strengths:
• Proven Partner in Salinas: Nearly 10 years of uninterrupted, successful service with a strong partnership model and exemplary performance.
• Seamless Continuity: No startup delay, no transition cost, no learning curve—ensuring uninterrupted enforcement and minimal administrative burden on City staff. • Quality & Accountability: 97%+ citation accuracy, robust quality assurance, and daily performance tracking.
• Community-Centric Enforcement: LAZ’s “Ambassador Approach” emphasizes courtesy, education, and fairness while maintaining enforcement consistency. • Technology Integration: Compatibility with PMB systems, handheld devices with photo and voice documentation, and automated reports powered by Microsoft BI. • Training & Professionalism: Comprehensive training programs in local ordinances, customer service, courtroom procedures, and conflict resolution—tailored specifically to Salinas’s policies. • Proven Compliance & Renewal Record: 100% renewal rate for our municipal contracts, a reflection of our clients’ trust and satisfaction.
Implementation and Service Continuity Plan
Because LAZ is already embedded within the City’s parking ecosystem, our implementation will be immediate and seamless. The existing field officers, supervisors, and vehicles will continue operations with no disruption. Our Project Manager, Mike Harper, will remain the primary point of contact, supported by regional management and LAZ’s national municipal operations division.
Immediate Continuity Commitments:
• Retain all trained and cleared enforcement personnel currently serving the City. • Maintain existing routes, schedules, and reporting protocols while introducing incremental improvements.
• Continue partnership with PMB for citation processing and data synchronization. • Provide consistent, visible presence in residential, commercial, and school zones. • Continue weekly and bi-monthly meetings with City staff to align operational goals and address emerging needs.
Enhancement Initiatives:
• Deploy enhanced business intelligence dashboards to provide the City with actionable insights. • Expand community engagement efforts to promote voluntary compliance and education. • Introduce ongoing field audits and performance scorecards to drive accountability. • Support the City’s street sweeping and residential permit programs with optimized route planning.
A Proven Partner for Today and Tomorrow
LAZ Parking’s record in Salinas speaks for itself: reliable service delivery, professional field operations, and a culture of collaboration and responsiveness. We understand the importance of balancing enforcement with community service and are proud to ha ve been an extension of the City’s efforts to maintain clean, safe, and accessible streets.
City-Wide Parking Enforcement
Proposal Summary | City of Salinas
5 Choosing to continue this partnership ensures the City of Salinas retains a trusted, experienced, and proven partner; one that requires no transition, carries no operational risk, and brings unmatched expertise to meet the City’s present and future parking enforcement needs. We look forward to continuing this partnership and building upon the foundation of success we have established together.
Contact Information
Primary Contact:
Cindy Hefner
Regional Vice President, Northern California
W (510) 250-2052 x7352 | C (210) 241-9833
5901 Christie Avenue, Suite 202 | Emeryville | CA 94608
Alternate Contact:
Steve Mooney
General Manager, Northern California
W (510) 250-2052 | C (650) 766-9803
5901 Christie Avenue, Suite 202 | Emeryville | CA 94608
Corporate Contact:
Muhammad Mansoor, PTMP
Vice President, Government Services
C (714) 290-4854
949 South Coast Drive, Suite 515 | Costa Mesa | CA 92626
City-Wide Parking Enforcement
Profile on the Proposing Firm(s) | City of Salinas
6 2. PROFILE ON THE PROPOSING FIRM(S)
About LAZ Parking
Over Four Decades of Experience
LAZ Parking was founded in 1981 and has been at the forefr ont of the parking industry ever since, constantly innovating and adapting to the dynamic needs of our customers. Although we employ over 15,000 parking professionals in 42 states, each of our operations is managed locally. With over three decades of municipal parking experience, including the past 10 years as the incumbent parking operator for the City of Salinas, our local Bay Area based team will be responsible for providing citywide parking enforcement services. This team is already integrated, experienced and ready to serve you. • The largest privately held parking company in
the USA with a strong presence throughout
California
• Recently awarded multiple municipal contracts
in the Bay Area adding resources and support.
• Unique municipal parking experience, managing
more than 550,000 parking spaces for over 150
government agencies, cities and counties.
• Local and regional leaders dedicated to your
success, many with decades of parking
experience including hands on experience with
the City of Salinas parking program and
throughout California.
• Dedicated Government Services support team for future program enhancements, effective research, rapid technology implementation and continuous municipal support.
At the core of LAZ Parking’s business model is a commitment to its employees, customers, and the communities it serves. LAZ's unique culture fosters engagement, accountability, and continuous improvement, driving consistently high performance. Additionally, the company places an emphasis on environmental sustainability, diversity, a nd social responsibility, ensuring its impact extends beyond business operations.
LAZ Parking’s ongoing growth, success, and
commitment to serving its clients stem from its
dedication to living its mission. The company’s
independence; a defining advantage among large
operators in the mobility industry empowers LAZ to
stay true to its principles and focus on building long- term, mutually beneficial relationships.
Today, LAZ operates over 4,000 locations and
manages 1.6 million parking spaces in 538 cities
across 42 states. By adhering to its founding
principles while embracing technological innovation
and corporate responsibility, LAZ continues to set the standard in the mobility industry.
City-Wide Parking Enforcement
Profile on the Proposing Firm(s) | City of Salinas
7 Nationally Recognized
IPMI Accredited Parking Organization with Distinction
LAZ Parking earned the Accredited Parking Organization (APO) with Distinction status in March 2024, recognizing the company’s excellence in financial and operational accountability, customer care, employee training, sustainability, and technological innova tion. This certification, granted for three years, establishes LAZ as a leader in the parking and mobility industry.
CAPP Certification Program
LAZ Parking promotes the Certified Administrators of Public Parking (CAPP) program, enhancing the expertise of its leadership team. Many of LAZ’s managers have earned or are working toward CAPP or CPP certifications, demonstrating a commitment to excellence in the parking industry.
Environmental, Social, & Governance (ESG)
LAZ Parking launched an ESG Division in 2022, aligning with its mission to create opportunities for employees and value for clients. The division focuses on social awareness, wellness, diversity, and sustainable business practices. LAZ collaborates with Qu inn+Partners to implement ESG frameworks and achieve Net Zero by 2036. The company’s environmental goals include advancing electrification, embracing digitization, and supporting responsible suppliers.
Diversity, Equity, and Inclusion
DEI is a central component of LAZ’s ESG strategy. The company is focused on fostering an inclusive environment through diverse policies, performance monitoring, and accountability. LAZ supports small, minority- owned, and women- owned businesses through its Supplier Diversity and Inclusion Plan, promoting equity both within and outside the organization.
LAZ Charitable Foundation
The LAZ Charitable Foundation uplifts underserved
communities by supporting housing, education, food
security, mental health, and career development. Its
mission, “Elevating Humanity,” emphasizes
empowering individuals, promoting social justice,
and creating opportunities for everyone to thrive.
Deeply rooted in our DNA, LAZ seeks opportunities to
get involved in the communities we serve and are
particularly proud of our partnership with Special
Olympics Southern California, for whom we host an
annual charitable golf tournament and participate in
the annual Plane Pull at Long Beach Airport.
City-Wide Parking Enforcement
Profile on the Proposing Firm(s) | City of Salinas
8 Financial Stability, Capacity, and Resources
LAZ Parking is a privately held, financially stable company with more than 40 years of continuous operations and a strong national presence. Headquartered in Hartford, Connecticut, LAZ employs over 15,000 team members and manages more than 1.5 million parking spaces nationwide.
Our company maintains the financial capacity and operational resources necessary to support large - scale municipal programs such as the City of Salinas’s parking enforcement contract. LAZ’s balance sheet reflects consistent year- over-year revenue growth, zero long -term debt exposure, and strong liquidity supported by national banking relationships. These resources allow LAZ to invest continuously in new technology, vehicles, uniforms, and enforcement tools without reliance on external financing.
Financial statements (including audited balance sheets and income statements for the last two fiscal years) will be provided under separate confidential cover to substantiate LAZ’s financial stability and capacity to fulfill all contractual obligations.
No subcontractors are proposed for this project. All services including staffing, training, supervision, equipment, and administration will be provided directly by LAZ Parking using existing local and regional resources, ensuring complete accountability and seamless operational continuity.
Lawsuits or Litigation Disclosure
LAZ Parking affirms that there are no lawsuits, claims, or settlements within the past five (5) years arising from any public project undertaken by LAZ Parking or its subcontractors that would have any material impact on the company’s ability to perform the required services under this contract.
Like most national service providers operating in multiple jurisdictions, LAZ occasionally encounters minor employment related or contract interpretation matters that are typical for organizations of our size.
None of these have resulted in any findings or settlements that affect LAZ’s financial stability, reputation, or capacity to deliver municipal parking services.
To date, LAZ has never defaulted on, been terminated from, or failed to complete any municipal or public- sector contract. Our record of performance and renewal with public agencies including the City of S an Francisco, City of Berkeley , City of Palo Alto, and others demonstrates our consistent compliance, accountability, and commitment to our municipal partners.
City-Wide Parking Enforcement
Qualifications of the Firm | City of Salinas
9 3. QUALIFICATIONS OF THE FIRM
As a full-service parking management company with more
than four decades of municipal experience, LAZ Parking
fully understands the transformative impact of a well-
managed parking program on community accessibility,
quality of life, and economic vitality. Since 2016, LAZ has proudly partnered with the City of Salinas, delivering
professional, consistent, and customer- focused parking enforcement services that have strengthened compliance, supported Public Works initiatives, and improved
neighborhood livability. Across California, LAZ has earned a reputation as the trusted partner of choice for dozens of cities nationwide; each partnership reflecting our ability to adapt to local needs, maintain operational excellence, and deliver measurable results.
Our Government Services Division is recognized nationally for its unparalleled expertise in municipal parking operations. We currently manage more than 5 50,000 parking spaces and issue over 1.5 million citations for public agencies across the United States, providing enforcement, permit management, and technology integration services for municipalities, transit authorities, and state and federal agencies. Our government portfolio includes high -demand downtowns, r esidential permit zones, and citywide enforcement programs comparable in scale and
complexity to Salinas.
Our comprehensive approach combines data -driven
enforcement, advanced technology, and community
engagement to promote compliance and improve the
parking experience for residents, businesses, and visitors.
LAZ’s services encompass full lifecycle parking
management; from enforcement and citation issuance to
permit administration and mobile payment integration
supported by robust revenue integrity controls, transparent reporting, and superior customer service. We bring the
resources of a national operator with the accountability and responsiveness of a local partner, ensuring each program operates efficiently, cost-effectively, and in full compliance with City policies and state laws.
With extensive experience managing long -term municipal contracts, LAZ has developed industry -leading systems for performance measurement, staff training, and service quality assurance. Our focus on sustainability, safety, and operational integrity ensures that every dollar entrusted to us delivers visible comm unity benefit. For the City of Salinas, LAZ offers not only proven capability but also a deep, ongoing commitment to being a responsive, innovative, and reliable partner dedicated to enhancing the City’s parking enforcement program today and into the future.
City-Wide Parking Enforcement
Qualifications of the Firm | City of Salinas
10 Government Sector Experience
Our experience, leadership and philosophy have made LAZ Parking one of the nation’s premier operators specializing in parking services for municipalities and government agencies. We have an unmatched track record operating municipal parking systems and currently manage more than 550,000 parking spaces for over 150 government agencies, cities and counties.
The following is provided as a sample of LAZ Parking’s public sector clients, including the approximate number of spaces for each:
California Partnerships
• City of Long Beach (10,300)
• Long Beach Municipal Airport (1,550)
• City of San Francisco On Street (28,800)
• City of Inglewood, (12,750)
• City of Stockton (6,145)
• City of Burbank (1,475)
• City of Malibu (1,950)
• City of Newport Beach (4,100)
• City of Glendale (3,008)
• City of Los Angeles / LADOT (38,000)
• City of West Hollywood (3,360)
• City of San Francisco Off Street (3,115)
• California State Parks (2,665)
• City of San Mateo (2,610)
• County of Alameda (2,500)
• City of Calabasas (1,100)
• LA Beaches & Harbors (10,000)
• LAX IT (1,500)
• City of San Bruno (1,820)
• City of San Leandro (1,450)
• City of San Marcos (1,200)
• City of South San Francisco (2,100)
• City of Santa Ana (2,500)
National Partnerships
• Washington Metro Area Transit Auth (59,000)
• City of Las Vegas (NV) (3,000)
• Volusia County, FL (2,100)
• City of Baton Rouge, LA (2,000)
• City of Coral Gables, FL (1,775)
• City of Baltimore, MD (1,440)
• City of South Miami, FL (1,400)
• City of Arvada, CO (1,100)
• Cobb County, GA (1,380)
• City of Chicago Meters System (36,000)
• Montgomery County, MD (21,500)
• NY City Housing Authority (20,000)
• NY Metro Transit Authority (16,600)
• City of Lincoln, NE (14,780)
• Rhode Island State Beaches (8,100)
• City of Kansas City, MO (6,600)
• City of Miami Beach, FL (6,000)
• City of New Rochelle, NY (5,868)
• City of Lowell, MA (5,566)
• Norwalk Parking Authority (4,233)
• City of Stamford, CT (3,400)
• Birmingham Jefferson Conv. Complex (2,700)
• City of Syracuse, NY (2,525)
• City of Westminster, CO (2,500)
City-Wide Parking Enforcement
Qualifications of the Firm | City of Salinas
11 Unparalleled Parking Enforcement Experience
LAZ Parking is a national leader in municipal parking enforcement with a dedicated Parking Enforcement Business Segment operating within our Government Services Division. Since 1988, we have delivered reliable, professional enforcement services to municipalities across the United States, issuing nearly 1.5 million citations each year while maintaining an industry -leading accuracy rate with fewer than three percent of citations dismissed. This level of performance reflects our commitment to precision, accountability, and service quality.
With more than four decades of experience supporting local governments, LAZ has successfully transitioned numerous enforcement programs from internally managed or police- led operations to efficient, transparent, and technology -enabled contracted services. These partnerships have allowed cities to strengthen compliance, reduce administrative costs, and improve community satisfaction through professionalized operations and clear communication with the public.
Today, LAZ manages more than 150 government contracts nationwide and maintains a record of 100 percent contract renewals, a reflection of our clients’ trust and the consistent results we deliver. Our expertise includes the design and operation of complex e nforcement programs that require extensive coordination with city departments, law enforcement, and public works divisions to align with local objectives and maintain community confidence.
LAZ’s longstanding presence in California includes partnerships with cities such as Salinas, San Mateo, Palo Alto, San Bruno, South San Fr ancisco, San Leandro in Northern CA and over a dozen cities in Southern California. These relationships demonstrate our ability to deliver high -performing programs in dynamic, high-density environments where parking enforcement directly supports mobility, safety, and quality of life.
Technology and innovation are central to LAZ’s enforcement success. We utilize License Plate Recognition (LPR) systems, electronic handheld citation devices, and fully integrated cloud -based citation management and enforcement systems that streamline opera tions and increase accuracy. All enforcement data flows into LAZ’s Business Intelligence (BI) platform, a unified reporting system that gives our municipal partners real-time insight into enforcement activity, citation trends, and compliance patterns. This allows cities like Salinas to make informed, data -driven decisions and refine parking policies to better serve residents, visitors, and businesses.
LAZ brings a proven record of success, supported by technology integration, advanced training, and real- time operational oversight. Our enforcement programs utilize license plate recognition technology, cloud-based citation management systems, and data-driven reporting tools that provide full transparency and actionable insights. These capabilities will enable Salinas to efficiently manage 24/7 enforcement operations, ensure compliance with municipal codes, and maintain the integrity of its street sweeping and general enforcement programs.
Above all, LAZ’s approach to enforcement is citizen centric and community-focused. We emphasize professionalism, consistency, and respect in every interaction while upholding the City’s parking regulations and public safety goals. Our proven experience, dedicated personnel, and technology -driven solutions position LAZ Parking as the ideal partner to support the City of Salinas in delivering a modern, efficient, and service-oriented parking enforcement program.
City-Wide Parking Enforcement
Qualifications of the Firm | City of Salinas
12 The table below highlights a selection of municipalities where LAZ Parking provides parking enforcement and compliance management services. These programs represent a wide range of enforcement models, from street sweeping and general parking enforcement to citation processing, permit management, and technology integration. Each example reflects LAZ’s ability to adapt to the unique needs of our municipal partners and deliver efficient, transparent, and community -oriented enforcement operations consistent with the goals of the City of Salinas.
ANNUAL CITATIONS ISSUED
OPERATIONS/MANAGEMENT
PARKING ENFORCEMENT
ELECTRONIC HANDHELDS
SMART TECHNOLOGY
LPR TECHNOLOGY
ENFORCE ALL MCS & STATE CVC
PERMIT ENFORCEMENT
ON STREET ENFORCEMENT
OFF-STREET ENFORCEMENT
SURFACE LOTS
STREET SWEEPING ENFORCE
CUSTOMER PHONE SUPPORT
TOWING AND BOOTING
TRAFFIC DISPATCH SERVICES
TRAFFIC CONTROL SERVICES
California Municipal Enforcement Clients
City of West Hollywood 200,000 City of Inglewood 90,000
City of Santa Ana 45,000
CA State Parks 30,000
City of Salinas 20,000
City of Palo Alto 10,500
City of San Mateo 32,500
Newport Beach 70,000
City of San Marcos 10,000
City of San Leandro 15,000
City of Burbank 45,000
National Municipal Enforcement Clients
City of Chicago, IL 550,000
Montgomery County,
MD 150,000
New York MTA 50,000
South Miami, FL 45,000
Norwalk, CT 40,000
City of Arvada, CO 10,500
City-Wide Parking Enforcement
Qualifications of the Firm | City of Salinas
13 ATTACHMENT D
SAMPLE TABLE FORMAT - QUALIFICATIONS OF FIRM RELATIVE TO CITY’S NEEDS Project Name Client Description of work
performed
Total Project Cost Percentage of work
firm as responsible for
Period work was
completed
Client contact
information*
San Mateo Enforcement
Program
City of San Mateo / San
Mateo Police
Department
Citywide parking
enforcement services.
$7.1M 100% Nov 2019 - Present Sgt. Craig Collum
Phone: 650-522-7742
[email protected]
Did your firm meet the project schedule (Circle one): Yes No Give a brief statement of the firm’s adherence to the schedule and budget for the project: LAZ Parking has consistently delivered all contracted services for this City on schedule, within budget, and without a single cost overrun or service interruption, demonstrating our disciplined project management and unwavering commitment to operational excellence.
West Hollywood
Enforcement Program
City of West Hollywood Citywide parking
enforcement services.
$14M 100% July 2020 – Present Vince Guarino
Phone: 323-848-6426
[email protected]
Did your firm meet the project schedule (Circle one): Yes No Give a brief statement of the firm’s adherence to the schedule and budget for the project: LAZ Parking has consistently delivered all contracted services for this City on schedule, within budget, and without a single cost overrun or service interruption, demonstrating our disciplined project management and unwavering commitment to operational excellence.
Burbank Enforcement
Program
City of Burbank /
Burbank Police
Department
Citywide parking
enforcement services.
$6.5M 100% April 2023 - Present Emil Brimway
Phone: 818.238.3106
[email protected]
Did your firm meet the project schedule (Circle one): Yes No
Give a brief statement of the firm’s adherence to the schedule and budget for the project: LAZ Parking has consistently delivered all contracted services for this City on schedule, within budget, and without a single cost overrun or service interruption, demonstrating our disciplined project management and unwavering commitment to operational excellence.
Santa Ana Enforcement City of Santa Ana /
Santa Ana Police
Department
Citywide parking
enforcement services.
$4.7M 100% July 2018 Yolanda Bautista
Phone: 714.245.8225
[email protected]
Did your firm meet the project schedule (Circle one): Yes No Give a brief statement of the firm’s adherence to the schedule and budget for the project: LAZ Parking has consistently delivered all contracted services for this City on schedule, within budget, and without a single cost overrun or service interruption, demonstrating our disciplined project management and unwavering commitment to operational excellence.
* Include Name, Title, and Phone Number
City-Wide Parking Enforcement
Work Plan or Proposal | City of Salinas
14 4. WORK PLAN OR PROPOSAL
4.1. Understanding of the City’s Objectives
Since 2016, LAZ Parking has proudly partnered with the City of Salinas to deliver professional, courteous, and effective parking enforcement services that promote compliance, maintain public trust, and support the City’s quality-of-life goals. Our understanding of the City’s objectives is shaped by nearly a decade of hands-on collaboration with City leadership, Public Works, and community stakeholders.
The City’s parking enforcement program plays a vital role in:
• Supporting street sweeping and public works operations to maintain clean, safe neighborhoods. • Ensuring turnover and accessibility in commercial districts, supporting economic vitality and fairness for local businesses.
• Encouraging voluntary compliance through consistent, fair, and transparent enforcement practices. • Delivering exceptional customer service to residents and visitors while maintaining enforcement integrity.
• Promoting data-driven management and accountability, enabling the City to make informed operational decisions.
LAZ recognizes that the City’s program is not just about enforcement; it’s about stewardship, public service, and maintaining the balance between regulation and accessibility. Our approach is built to meet these goals through seamless continuity, operational excellence, and community -oriented service delivery.
4.2. Service Delivery Approach
As the incumbent provider, LAZ brings a fully operational, trained, and equipped team that already understands the City’s enforcement environment, geography, and regulations. This allows us to continue service without any transition period or learning curve , ensuring uninterrupted enforcement from day one of the contract.
Our service approach is anchored on five key pillars: continuity, professionalism, accountability, transparency, and adaptability.
Task 1: Program Continuity and Transition Management
• Seamless Service Continuation: LAZ’s current enforcement team, vehicles, and systems are fully in place, allowing operations to continue without disruption. • Route Review and Optimization: Within the first 15 days, LAZ will conduct a comprehensive route analysis to ensure efficient coverage of street sweeping areas, school zones, business districts, and residential permit zones.
• Coordination with PMB: As the City’s citation processing vendor, Parking Management Bureau (PMB) will remain fully integrated with LAZ’s handheld citation systems for uninterrupted data transfer and reporting.
• Kickoff and Calibration: An operational kickoff meeting will be held with City staff to review enforcement priorities, communication protocols, and performance benchmarks for the new contract term.
City-Wide Parking Enforcement
Work Plan or Proposal | City of Salinas
15 Task 2: Daily Parking Enforcement Operations
• Coverage and Schedules: Enforcement
operations will continue Monday through Friday,
from 5:00 a.m. to 3:30 p.m., in alignment with the
City’s street sweeping and maintenance
schedule.
• Focused & Consistent Enforcement: Officers will
monitor time-restricted, residential permit, and
street sweeping zones, issuing citations for
violations while maintaining a respectful and
educational approach with the public.
• Patrol Efficiency: Route optimization software
and GPS tracking will ensure balanced coverage
and efficient patrol patterns throughout the City.
• Supervisor Oversight: Field supervisors will
conduct random audits, ride-alongs, and field
evaluations to maintain quality control and
accountability.
• Special Requests: LAZ will respond promptly to City requests for targeted enforcement (e.g., during events, street maintenance, or community complaints).
Task 3: Personnel Recruitment, Training, and Management • Experienced Local Team: LAZ will retain and expand upon its existing enforcement team led by our current Project Manager, many of whom are long-standing employees familiar with Salinas’s neighborhoods and community expectations.
• Comprehensive Training: Every officer undergoes training in Salinas’s Municipal Code, citation issuance procedures, customer service, conflict resolution, defensive driving, and safety. • Customer-Centered Approach: Our “Ambassador Enforcement” philosophy emphasizes education, respect, and positive community interaction, reinforcing compliance through understanding, not confrontation.
• Ongoing Development: Officers receive quarterly refresher courses on operational updates, legal changes, and de-escalation tactics to maintain peak performance and professionalism. • Performance Monitoring: Supervisors will use a structured performance review system with metrics such as accuracy rate, coverage efficiency, and customer interaction quality.
Task 4: Equipment, Vehicles, and Technology
• Fleet Management: LAZ’s dedicated enforcement vehicles will remain deployed in Salinas. Each vehicle will be clearly marked per City standards, equipped with amber safety lighting, and maintained to ensure reliability and public safety.
• Handheld Technology: Enforcement officers use state-of-the-art handheld ticket writers with photo capture and GPS time-stamping for citation integrity and dispute resolution. • Integration with PMB: Data is automatically uploaded to PMB’s system, allowing real-time visibility into citation issuance, trends, and compliance rates.
• Preventative Maintenance: Regular inspection schedules ensure all vehicles and devices remain operational with no downtime. Replacement equipment is deployed immediately if needed.
City-Wide Parking Enforcement
Work Plan or Proposal | City of Salinas
16 Task 5: Quality Assurance, Reporting, and Communication • Dedicated Project Manager: Mike Harper will continue as the on-site Project Manager, serving as the primary liaison to City staff and responsible for daily operations oversight.
• Real-Time Performance Monitoring: LAZ’s Business
Intelligence (BI) dashboard aggregates citation, patrol, and coverage data, providing actionable insights and performance metrics.
• Regular Reporting: Weekly operational reports and monthly performance summaries will be provided to the City, covering citation activity, complaints, staffing, and KPIs.
• Performance Audits: Supervisors and regional management will conduct regular audits to ensure compliance with City standards, safety requirements, and customer service expectations.
• Open Communication: LAZ maintains 24/7 availability for City staff to address urgent requests or operational adjustments.
Task 6: Community Engagement and Customer Service
• Ambassador Philosophy: LAZ’s officers act as City ambassadors, helping visitors, answering questions, and reinforcing the City’s commitment to service and fairness. • Public Education: LAZ will support the City in public education campaigns related to parking rules, street sweeping schedules, and voluntary compliance programs. • Complaint Resolution: All complaints are logged, reviewed, and resolved promptly, with documented outcomes shared in regular City reports.
• Partnership Culture: Our local team collaborates closely with Public Works, Police, and other City departments to ensure coordinated enforcement and shared success.
4.3. Meeting the City’s Schedule and Deliverables
Because LAZ is the incumbent provider, service continuity will be immediate upon award , eliminating transition time or onboarding delays.
Implementation Timeline Overview
• Day 1–5: Contract execution, kickoff meeting, and operational continuity verification. • Day 6–15: Route review, schedule optimization, and initial quality audit. • Day 16–30: Full deployment of updated BI dashboard and reporting framework. • Ongoing: Weekly reports, bi-monthly coordination meetings, and continuous improvement reviews.
Our well -established structure ensures the City’s enforcement operations continue smoothly, consistently, and efficiently from contract award through completion without gaps or performance decline.
City-Wide Parking Enforcement
Work Plan or Proposal | City of Salinas
17 4.4. Proven Ability to Deliver
LAZ’s nine-year record of performance in Salinas reflects our commitment to operational excellence, collaboration, and accountability. We have consistently met or exceeded City expectations in coverage, accuracy, and responsiveness. Our national resources, combined with our local presence, provide unmatched reliability and depth of expertise.
With a 97%+ citation accuracy rate , zero service interruptions, and a 100% municipal contract renewal rate, LAZ has demonstrated its ability to deliver on schedule, within budget, and in full compliance with municipal standards. Our strength lies in consistency , proven processes, dependable staffing, and transparent reporting that build trust and deliver results.
4.5. Summary
LAZ Parking’s Work Plan is a proven blueprint for successful municipal parking enforcement ; one that has already delivered measurable results in the City of Salinas. Our continued partnership ensures no transition risk, immediate operational readiness, and the benefit of a trusted team deeply familiar with the City’s policies, geography, and community.
Through advanced technology, disciplined operations, and an ambassador -style service model, LAZ will continue to provide enforcement that enhances compliance, maintains clean and safe streets, and supports the City’s broader goals of livability and community pride.
Simply put, no other proposer can match LAZ’s continuity, local experience, and established partnership with the City of Salinas.
City-Wide Parking Enforcement
Proposed Innovations | City of Salinas
18 5. PROPOSED INNOVATIONS
Technical & Procedural Innovations
Introducing Mobile License Plate Recognition (LPR) Technology for Enhanced Enforcement and Data-Driven Management
As the City of Salinas’s parking enforcement partner since 2016, LAZ Parking continually seeks opportunities to leverage proven technology to improve operational efficiency, compliance accuracy, and customer experience. One such innovation we propose for future integration into the City’s enforcement operations is mobile License Plate Recognition (LPR) technology —mounted on enforcement vehicles to automate enforcement of time-limited zones, residential parking districts, and other regulated areas.
Proven Technology – Trusted by Municipal Clients Nationwide LAZ has successfully deployed mobile and fixed LPR systems across multiple municipal programs nationwide, including San Mateo, Inglewood and West Hollywood , where these systems have dramatically improved efficiency, coverage, and enforcement accuracy. By scanning and matching license plates in real time, LPR technology allows enforcement officers to quickly identify vehicles in violation, confirm parking compliance, and collect valuable data to support broader parking management objectives.
Benefits of Mobile LPR for the City of Salinas
The integration of LPR into Salinas’s parking program would immediately enhance service delivery and long-term planning capabilities in several key areas:
1. Increased Efficiency and Coverage
• LPR-equipped vehicles can capture thousands of license plates per shift, covering significantly more area than manual patrols.
• Officers can focus on confirming and issuing citations, while the system automatically records time-stamped photographic evidence for accuracy and transparency. • Routes can be optimized using real-time data to ensure balanced enforcement coverage throughout all City zones.
2. Enhanced Timed Zone Enforcement
• LPR technology automatically records the location and time a vehicle was first observed, enabling precise monitoring of time-limited parking zones.
• This eliminates the need for manual chalking or digital marking, ensuring greater consistency, fairness, and productivity.
• The system’s accuracy minimizes human error, providing an objective and auditable record that strengthens citation integrity.
3. Support for Occupancy and Utilization Studies
• In addition to enforcement, mobile LPR provides the City with valuable analytical data on parking patterns, turnover, and utilization across different districts and times of day.
City-Wide Parking Enforcement
Proposed Innovations | City of Salinas
19 • This data can be easily visualized through LAZ’s Business Intelligence (BI) platform, empowering the City to make data-driven decisions on policy, pricing, and infrastructure investments. • Over time, these insights help identify high-demand areas, optimize enforcement schedules, and guide parking resource allocation.
4. Foundation for Residential Permit District Expansion • As the City considers expanding its Residential Parking Permit Districts, LPR offers a scalable solution for efficient permit validation.
• Vehicles registered to permitted residents are automatically recognized and verified, streamlining enforcement and reducing administrative burden.
• LPR minimizes manual permit checks and improves compliance rates while maintaining a positive resident experience.
• The system can easily integrate with existing permit management platforms (such as Passport or PMB), ensuring seamless data flow between enforcement and permit administration.
5. Transparency, Accountability, and Public Confidence
• Each scan includes a GPS location, time stamp, and image, creating an indisputable record that supports fairness and transparency in enforcement.
• The City gains access to accurate performance reports, complaint validation tools, and operational insights, enhancing public confidence in enforcement practices. • LPR also improves officer safety by reducing the need for manual documentation in high-traffic or constrained environments.
Integration and Implementation Approach
Should the City wish to pursue this innovation, LAZ can implement mobile LPR technology without disruption to current enforcement operations. Our approach includes:
• Program Implementation: Launching an initial LPR vehicle within 60 days of approval to demonstrate performance and refine operational settings. • Integration with PMB: Configuring LPR data feeds to integrate with the City’s existing citation and permit management system.
• Officer Training: Providing comprehensive training to enforcement personnel on LPR operations, data accuracy, and field validation.
• Data Security and Privacy: Ensuring all captured data complies with State and City privacy requirements and is retained in accordance with local regulations.
A Future-Ready Parking Program for Salinas
By integrating LPR technology, the City of Salinas would take a proactive step toward a modern, efficient, and data-informed parking management system. This innovation not only enhances current enforcement effectiveness but also builds the technological fo undation for future initiatives such as dynamic curb management, residential permitting expansion, and real-time occupancy tracking.
LAZ Parking’s experience deploying and managing LPR technology across California ensures the City will benefit from a proven, reliable, and scalable system tailored to Salinas’s specific needs. Our commitment to partnership and innovation positions LAZ to help the City advance its mobility goals while maintaining the fairness, integrity, and community -centered approach that have defined our successful collaboration since 2016.
City-Wide Parking Enforcement
Project Staffing | City of Salinas
20 6. PROJECT STAFFING
As the City of Salinas’s long-standing parking enforcement partner since 2016, LAZ Parking maintains a dedicated, experienced team fully assigned to the City’s program. Our staffing model ensures consistent citywide coverage, balanced workloads, and clear accountability through direct on -site supervision and strong communication with City staff.
Staffing Structure
The Salinas enforcement program is led by Mike Harper, a highly experienced Project Manager who has overseen the contract since its inception. Mike provides daily oversight of all operations, supervises enforcement staff, coordinates with City departments, and ensures all service standards and performance metrics are met or exceeded.
Below is the current staffing structure for the City of Salinas program:
Position Name Role & Responsibilities
Project Manager Mike
Harper
Oversees all contract operations, supervises enforcement officers, manages scheduling and route assignments, ensures compliance with City expectations, and serves as the primary point of contact for the City of Salinas.
Parking
Enforcement
Officer
Shawna
Parker
Provides daily enforcement coverage across assigned beats, ensures adherence to parking regulations, and supports special enforcement assignments.
Parking
Enforcement
Officer
Anthony
Galvan
Conducts patrols, enforces time-limited, permit, and street sweeping zones, and supports customer service and citation accuracy.
Parking
Enforcement
Officer
Melissa
Boen
Responsible for enforcement patrols, documentation accuracy, and community interaction, focusing on compliance and fairness.
Parking
Enforcement
Officer
Mark
Boehme
Ensures consistent enforcement coverage, assists with route optimization, and provides field support during high-demand periods.
All officers are uniformed, trained, and equipped to meet City standards and maintain a professional public presence. LAZ ensures full coverage through efficient scheduling, cross -training, and operational oversight.
Daily Enforcement Beats
To ensure equitable citywide coverage and consistent enforcement presence, LAZ divides the City of Salinas into eight primary enforcement beats. Each beat is strategically designed to reflect parking demand, zoning priorities, and street sweeping schedules.
City-Wide Parking Enforcement
Project Staffing | City of Salinas
21 Beat
No.
Beat Name /
Area Description of Coverage
1 Downtown Central business district, retail corridors, and high-turnover parking zones. 2 Hospital Surrounding medical facilities and adjacent residential areas. 3 Eastside Residential and mixed-use areas requiring consistent compliance monitoring.
4 Northeast Primarily residential districts and school zones. 5 Northwest Residential and arterial streets supporting access to local businesses. 6 Mid-Town North Mixed commercial-residential corridors, including transitional areas. 7 Southeast Residential neighborhoods with periodic enforcement and school support. 8 Mid-Town South Combination of residential and light commercial zones, including secondary corridors.
Each officer is assigned to designated beats daily to ensure balanced workload distribution and comprehensive citywide coverage. Routes and assignments are periodically reviewed and adjusted by the Project Manager in coordination with City staff to address evolving priorities and community feedback.
Organizational Summary
Under LAZ’s structure, all field staff report directly to Project Manager Mike Harper, who in turn reports to Regional Operations Management for oversight and support. This alignment ensures accountability, quick decision-making, and consistent communication between the City and LAZ. This structure refined and proven over nine years of continuous service ensures that the City of Salinas receives efficient, transparent, and community-oriented enforcement coverage every day.
Organizational Chart
LAZ Parking brings an extensive history of success in both parking operations and customer service, backed by decades of experience managing municipal enforcement programs throughout California. Our national network provides strategic resources, technical expertise, and analytical support to strengthen every local partnership we maintain.
The following team represents the dedicated professionals who will continue leading the City of Salinas Citywide Parking Enforcement Program, ensuring efficient operations, exceptional service quality, and seamless communication with City staff. The organizational chart below illustrates our structure and highlights the strong local leadership supported by regional and national resources.
Biographies of key management personnel are provided on the following pages, demonstrating the depth of experience and commitment that LAZ brings to the City of Salinas.
City-Wide Parking Enforcement
Project Staffing | City of Salinas
22 Local Management Team
Mike Harper, Project Manager – Salinas Enforcement Program Mike Harper brings over 20 years of experience in parking enforcement and transportation operations, with a proven record of leading municipal programs across California. He began his career managing toll operations for PRWT Services under the Lockheed Martin Transportation Corridor Agency contract and advanced through senior operational roles at Central Parking System overseeing multiple enforcement programs throughout Southern California. Since 2016, Mike has successfully managed the City of Salinas parking enforcement program, serving as the primary point of contact for LAZ Parking and City staff. His hands- on leadership, deep local knowledge, and commitment to partnership have been instrumental in the ongoing success and responsiveness of the City’s parking program.
Anthony Hamilton, Director of Operations
Anthony brings more than 12 years of progressive experience in parking operations and municipal enforcement management. Beginning his career as a parking cashier, his strong work ethic and leadership have propelled him into regional management, where he no w oversees multiple LAZ Parking operations across Northern California, including enforcement programs throughout the Peninsula and South Bay. Anthony provides ongoing regional operational support to the City of Salinas enforcement program, ensuring consis tency, efficiency, and adherence to City performance standards. His experience spans municipal enforcement, commercial parking, special events, hospitals, luxury hotels, and large mixed -use developments. Known for his ability to manage complex, high- volume operations with professionalism and precision, Anthony excels in optimizing service delivery, strengthening client relationships, and implementing strategic initiatives that drive operational success across LAZ’s Northern California portfolio.
City-Wide Parking Enforcement
Project Staffing | City of Salinas
23 Steve Mooney PTMP, Regional General Manager
Steve Mooney joined LAZ Parking’s Northern California management team in 2021, bringing over 17 years of experience in the transportation and hospitality industries. His background includes commercial parking operations, municipal on -street enforcement, stadium and special event parking, and luxury hotel valet management. Steve began his career with The Ritz-Carlton Hotel Company, where his leadership and commitment to service excellence led to multiple management roles. Since transitioning to the parking and transportation sector in 2013, Steve has built a strong reputation for developing high-performing teams, strengthening client relationships, and driving operational efficiency across diverse portfolios. Steve continues to provide strategic and operatio nal support for LAZ’s municipal and commercial programs throughout Northern California, including ongoing oversight assistance for the City of Salinas enforcement program.
Cindy Hefner, Regional Vice President
Cindy joined LAZ Parking in 2014 and brings over 18 years of parking industry experience and a proven record of operational excellence and leadership. As Regional Vice President, she provides strategic direction and operational support to ensure contract performance and client satisfaction in the region . Her expertise spans automated parking systems, enforcement operations, valet, and self-park management. Cindy’s focus on efficiency, team development, and service quality has driven consistent growth and client retention throughout her career. She plays an active role in supporting the City of Salinas parking enforcement program, working closely with the Contract Manager to sustain operational excellence and ensure alignment with the City’s goals.
Government Services Team
Carrie Ann Verge, Director of Finance & Compliance
Carrie Ann Verge joined LAZ Parking in 2021 as part of the acquisition of Serco Parking Services. In her role as Director of Finance, she plays a vital role in ensuring the financial oversight and compliance of our national municipal portfolio. With over t wo decades of experience in the Transportation Industry, Carrie Ann has a strong background in supporting and managing government, state, and local contracts. She has a proven track record in developing price- to- win strategies, conducting P&L forecasting and analysis, ensuring contract compliance, and overseeing internal audits. Carrie Ann holds a Bachelor of Science degree from Middle Tennessee State University (MTSU). Her expertise and dedication make her an invaluable asset to our team, contributing to our continued success.
Peter Cho PTMP, Senior Operations Manager
During his 24 years of parking management experience, Peter has been instrumental in providing measured leadership and guidance to his operational team by implementing proven systems to achieve optimal efficiency. Peter has implemented multiple municipal programs including first -time outsourced enforcement programs. He has worked closely with clients to develop policies and procedures that provide the operations with a consistent level of service. Peter has led the transition of several enforcement programs, most notably, Santa Ana, Newport Beach, San Marcos, San Leandro and San Mateo. His local knowledge and in -depth experience working in similar environments makes him a valuable resource to City of Salinas. Peter will serve in the dual role of a Transition Manager and then as the Operations Resource Manager for this program
City-Wide Parking Enforcement
Project Staffing | City of Salinas
24 Conor Buckley, VP - Municipal Operations
Conor joins the LAZ Family from Passport where he was one of their most tenured and trusted Client Success and Sales Executives. Conor prides himself on adopting the client’s perspective to secure a full analysis and delivery of enterprise solutions. Since 2015, Conor has worked closely with some of Passport’s largest and most complex municipal clients, including the cities of Toronto, Portland, Boston, and Montreal. As an Account Executive, Conor has built lasting partnerships with public and private parking operators by offering innovative technology and scalable solutions that are focused on client success. His impact on the industry goes beyond helping cities adopt technologies that address their parking and mobility needs. Conor has worked directly wit h Parking Authorities and City Councils throughout North America to gain approval and support for modern curb management policies and practices aimed at improving accessibility, reducing congestion, and enhancing customer experience. Conor is from Chapel Hill, NC, and received his bachelor’s degree from the University of North Carolina, Wilmington. Conor will provide an extra layer of technical support to the City of Salinas City-Wide Parking Enforcement program, with a main focus on ensuring the success of the City-Wide Parking Enforcement program.
Muhammad Mansoor PTMP, VP - Municipal Operations
In his 22-year parking career, Muhammad has led the implementation of multiple parking enforcement programs throughout CA. He started his parking career with Central Parking System. While at Central Parking, he was responsible for the management of multiple municipal parking management contracts including Newport Beach, Santa Ana, Long Beach, Anaheim, Carson, and Riverside. Since joining LAZ, Muhammad has spearheaded transitions of 8 new CA based contracts in the past five years, namely, Inglewood, Palo Alto, Salinas, Santa Ana, Manhattan Beach, San Leandro, San Marcos, and San Mateo. As a subject matter expert across a broad range of parking programs, Muhammad is often called on to assess operational efficiencies and the application of new technologies. Muhammad will provide regional project oversight required to ensure City of Salinas.needs are met throughout the life of the contract. Muhammad has access to all LAZ’s parking contracts, bringing best practices and lessons learned to City of Salinas and to the City-Wide Parking Enforcement program.
Robert Maroney PTMP, Executive VP - Government Services Rob Maroney joined LAZ Parking in 2015 as the Vice President of Government Services.
Rob is responsible for overseeing and supporting our rapidly expanding Government Services market, which includes municipal agencies and public private partnerships. With over 20 years of experience, Rob brings extensive experience in government operations, management, and consulting. He started his career in municipal government, and during his 12+ year career with Norfolk, VA, he served as the Director of Parking. Rob was also the Director of Parking and Transportation for Virginia Commonwealth University, overseeing the university’s parking, transportation, and fleet management programs. Rob has access to all municipal contracts currently managed by LAZ and will bring his expertise to the City of Salinas City-Wide Parking Enforcement program, if LAZ is awarded this contract.
City-Wide Parking Enforcement
Project Staffing | City of Salinas
25 Resumes
Anthony Hamilton
Newark, CA [email protected] (510) 301-4215
Experience
LAZ PARKING
Regional Director of Operations 2024-Present
• Build and maintain strong client relationships, ensuring contractual obligations, operational delivery, and client expectations are consistently met or exceeded
• Drive financial performance through P&L oversight, budget forecasting, variance analysis, expense management, and revenue optimization
• Lead, mentor, and develop managers, supervisors, and frontline employees; identify and cultivate high - potential talent to support organizational growth and succession planning. • Recruit, hire, train, and onboard employees using the LAZ Way approach; ensure timely orientation and cultural alignment within two weeks of hire.
• Oversee workforce planning, scheduling, payroll compliance, and overtime management to maximize efficiency and control labor costs
• Ensure operational excellence by maintaining compliance with company policies, client agreements, federal/state/local regulations, and audit procedures
• Deliver accurate daily, weekly, monthly, and annual financial and operational reporting to clients and regional leadership
• Champion continuous improvement, process innovation, and technology adoption to increase scalability, efficiency, and customer satisfaction
• Partner with regional leadership, clients, and vendors to execute strategic projects, programs, and initiatives that advance business objectives
• Manage safety, claims, and risk management initiatives, ensuring employees adhere to company SOPs and proper reporting procedures
• Actively participate in leadership, operational, and client meetings to align priorities, resolve challenges, and support long-term success
Regional Portfolio Manger 2023-2024
• Directed comprehensive portfolio management strategies encompassing Commercial, Hospitality, Enforcement, Valet, Traffic, Transportation, and Parking Operations, ensuring optimal efficiency and client satisfaction
• Implemented innovative solutions tailored to streamline operations across diverse sectors, resulting in substantial revenue growth and cost savings
• Conducted rigorous budgeting and forecasting for each sector, aligning financial goals with operational objectives and achieving budgetary targets consistently • Rolled out and reviewed bonus metrics with managers to ensure compliance with company values, culture, financial targets, client relations, operational standards, audits, safety protocols, and regulatory compliance • Cultivated and maintained strong client relationships through strategic planning and effective communication strategies
• Led a team of eleven managers specializing in various operational areas, providing guidance and support to enhance team performance and project success
City-Wide Parking Enforcement
Project Staffing | City of Salinas
26 • Collaborated cross- functionally with senior leadership to identify and capitalize on opportunities for business growth and operational improvement
Operations Manager- Valet, Traffic, & Parking Operations 2021-2023 • Implement Parking Access Revenue Control Systems: SKIDATA at Westfield Valley Fair • Operate a cashless yet ticketless valet system: SMS Valet • Manage a team of 40+ employees who enhance the customer experience • Oversees financials and operations of a luxury mall to ensure professional valet, traffic, and parking management
• Weekly meetings with the mall GM & AGM to ensure service, and safety standards are met • Manage Holiday Traffic needs around the property
• Radio etiquette when communicating with security, mall management, housekeeping, engineering, and team
• Organize daily huddles to review safety, performance expectations, and areas for improvement • Weekly meetings with supervisors for updates on events in the mall, staffing needs, aging report, revenue goals
• Work close with SKIDATA to repair revenue control systems to maximize revenue at location • Report recommendations to the center management to maintain a safe, clean, and fun environment for guests
• Implement LAZ Go in our surface lots to monetize the outskirts of the mall • Build incentive programs to increase productivity and morale in the workplace • Assist over 2,500 monthly parkers with any changes in their contract, and billing Education
• BA – Broadcast & Electronic Communication Arts – San Francisco State • AA – Radio & Television Broadcasting - Chabot College
City-Wide Parking Enforcement
Project Staffing | City of Salinas
27 Resume: Michael Harper
Orange, CA [email protected] (949) 244-0382
Experience
LAZ PARKING
Operations Manager – City of Salinas / On Street Parking Enforcement 2016-Present • Oversee the enforcement of parking regulations throughout the city • Educating the public as it pertains to parking regulations, • Managing eight surface lots, two parking garages, hourly and permit parking • Achieving high level of customer service and interaction with the public • Supervising a staff of 5 citation officers
• Hiring, training and mentoring all staff
CPS / SP PLUS
Facility Manager – City of Newport Beach / City of Santa Ana 2014-2016 • Oversee the collection of cash / meter maintenance and property repair, issuance of parking citations for the City of Newport Beach. Over 1500 on street meters, 30 pay stations, 10 surface lots. High summer traffic involving intense customer service including city related special events and requests • Supervise and responsible for a staff of 20 which includes citation officers, maintenance crew, supervisors • Responsible for the hiring, training and mentoring of staff • Oversee the collection and deposit of cash from on street meters and surface • Responsible for the daily supervision of 8 citation officers for the City of Santa Ana’s street sweeping program
Operations Manager – The Toll Roads 2008-2014
• Responsible for 54 miles of toll roads, ten toll plazas, 46 toll lanes while managing a yearly budget of $3.2 million dollars at a 24/7 operation
• Manage and responsible for a staff of 86 employees including hiring, training and mentoring of staff. • In FY13 the operation collected over $32 million dollars in cash tolls while processing over 12 million customer transactions while maintaining an error rate of 0.08% error rate
LOCKHEED-MARTIN / PRWT
Shift Manager – The Toll Roads 1996-2008
• Oversee the day to day operation of the San Joaquin Hills Corridor • 24/7 operation with a staff of 35 employees
• Responsible for the collection, processing and deposit of high volumes of cash collection and while maintaining a high level of customer service
• Hiring, training and mentoring of staff
City-Wide Parking Enforcement
Project Staffing | City of Salinas
28 R. A. MARTIN CO
Senior Right of Way Agent / Supervisor 1988-1996
• Managed office and field employees handling various power projects in Southern California • Responsible for procuring property easements, permits, supervised survey teams in the field, and obtaining legal agreement contracts from both public and private property owners • maintaining a high level of customer service.
• Hiring, training and mentoring of staff
Education
• Fullerton College Fullerton, CA
o Associate of Arts Degree
o Fred Pryer management courses
Interests
• Volunteer for animal rescue
• Senior citizen physical rehab
• Camping
• Backpacking
City-Wide Parking Enforcement
Proposal Exceptions + Proposal Cost Sheets & Rates| City of Salinas 29 7. PROPOSAL EXCEPTIONS
LAZ Parking has reviewed the City of Salinas’s Request for Proposals, including all stated conditions, requirements, and the Sample Agreement for Services (Attachment C). After careful review, LAZ Parking takes no exceptions or requests for changes to the City’s RFP documents or Sample Agreement.
As the current parking enforcement services provider for the City of Salinas since 2016, LAZ Parking has been operating successfully under the same terms and conditions outlined in this solicitation. Our long- standing partnership with the City has been bui lt on mutual trust, transparency, and compliance with all contractual obligations.
LAZ fully understands and accepts all provisions of the City’s RFP, Scope of Services, and Sample Agreement, and is prepared to continue performance under these same terms without modification. This approach ensures seamless contract continuity, uninterrup ted service delivery, and the continued success of the City’s parking enforcement program.
Accordingly, LAZ Parking respectfully confirms that no exceptions, revisions, or alternative language are proposed to the City’s RFP or Sample Agreement.
8. PROPOSAL COSTS SHEET & RATES
Please see our attached cost proposal, in the format requested by the City.
We have also included this form, as well as our audited financial statements, in the required attachments section at the end of this proposal document
City-Wide Parking Enforcement
Attachments | City of Salinas
30 9. ATTACHMENTS
AUDITED FINANCIALS 2023 & 2024
City-Wide Parking Enforcement
Attachments | City of Salinas
31 City-Wide Parking Enforcement
Attachments | City of Salinas
32 City-Wide Parking Enforcement
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33 City-Wide Parking Enforcement
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34 City-Wide Parking Enforcement
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35 City-Wide Parking Enforcement
Attachments | City of Salinas
36 City-Wide Parking Enforcement
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37 City-Wide Parking Enforcement
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38 City-Wide Parking Enforcement
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39 City-Wide Parking Enforcement
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40 City-Wide Parking Enforcement
Attachments | City of Salinas
41 ATTACHMENT A – PROPOSER’S INFORMATION FORM
City-Wide Parking Enforcement
Attachments | City of Salinas
42 City-Wide Parking Enforcement
Attachments | City of Salinas
43 City-Wide Parking Enforcement
Attachments | City of Salinas
44 City-Wide Parking Enforcement
Attachments | City of Salinas
45 City-Wide Parking Enforcement
Attachments | City of Salinas
46 City-Wide Parking Enforcement
Attachments | City of Salinas
47 City-Wide Parking Enforcement
Attachments | City of Salinas
48 ATTACHMENT D – SAMPLE TABLE, QUALIFICATIONS OF FIRM RELATIVE TO CITY’S NEEDS Project Name Client Description of work
performed
Total Project Cost Percentage of work
firm as responsible for
Period work was
completed
Client contact
information*
San Mateo Enforcement
Program
City of San Mateo / San
Mateo Police
Department
Citywide parking
enforcement services.
$7.1M 100% Nov 2019 - Present Sgt. Craig Collum
Phone: 650-522-7742
[email protected]
Did your firm meet the project schedule (Circle one): Yes No Give a brief statement of the firm’s adherence to the schedule and budget for the project: LAZ Parking has consistently delivered all contracted services for this City on schedule, within budget, and without a single cost overrun or service interruption, demonstrating our disciplined project management and unwavering commitment to operational excellence.
West Hollywood
Enforcement Program
City of West Hollywood Citywide parking
enforcement services.
$14M 100% July 2020 – Present Vince Guarino
Phone: 323-848-6426
[email protected]
Did your firm meet the project schedule (Circle one): Yes No Give a brief statement of the firm’s adherence to the schedule and budget for the project: LAZ Parking has consistently delivered all contracted services for this City on schedule, within budget, and without a single cost overrun or service interruption, demonstrating our disciplined project management and unwavering commitment to operational excellence.
Burbank Enforcement
Program
City of Burbank /
Burbank Police
Department
Citywide parking
enforcement services.
$6.5M 100% April 2023 - Present Emil Brimway
Phone: 818.238.3106
[email protected]
Did your firm meet the project schedule (Circle one): Yes No
Give a brief statement of the firm’s adherence to the schedule and budget for the project: LAZ Parking has consistently delivered all contracted services for this City on schedule, within budget, and without a single cost overrun or service interruption, demonstrating our disciplined project management and unwavering commitment to operational excellence.
Santa Ana Enforcement City of Santa Ana /
Santa Ana Police
Department
Citywide parking
enforcement services.
$4.7M 100% July 2018 Yolanda Bautista
Phone: 714.245.8225
[email protected]
Did your firm meet the project schedule (Circle one): Yes No Give a brief statement of the firm’s adherence to the schedule and budget for the project: LAZ Parking has consistently delivered all contracted services for this City on schedule, within budget, and without a single cost overrun or service interruption, demonstrating our disciplined project management and unwavering commitment to operational excellence.
* Include Name, Title, and Phone Number
City-Wide Parking Enforcement
Attachments | City of Salinas
49 ATTACHMENT E – COST PROPOSAL FORMAT