Section 2.6.2. Each Legislative Body shall appoint alternate Directors for that Member Agency. The alternate Director may act as a Director in the absence of the Director appointed by that Legislative Body.
Section 2.6.3. All Directors and alternates shall serve four-year (4) terms but serve at the pleasure of the Member Agency that appoints them.
Section 2.6.4. All vacancies on the Board of Directors shall be filled by the respective Legislative Body within thirty (30) days of the effective date of the vacancy or as soon thereafter as the Legislative Body may legally act. Any Director or alternate Director shall cease to be a Director when such person ceases to hold the office or the position within the respective public entity that entitles that Director or alternate Director to a position on the Board of Directors.
Section 2.6.5. Board Committees. The Board may, from time to time, establish one or more standing or ad hoc committees consisting of Directors to assist in carrying out the purposes and objects of the Agency, including but not limited to, a Budget and Finance Committee, Planning Committee, and Executive Committee. The Board shall determine the purpose and need for such committees. Meetings of standing committees shall be subject to the requirements of the Brown Act.
Section 2.6.6. Advisory Committee. The Board shall establish an Advisory Committee that shall be designed to ensure participation and provide input to the Board of Directors from the communities represented within the JPA; additionally, the Advisory Committee may also provide professional guidance in areas not already supported by the Agency.
The Advisory Committee shall serve in an advisory role to the Board of Directors and will consist of nine (9) members and appointment to the Advisory Committee, and governance regarding the Advisory Committee, shall be addressed in the Board of Directors Advisory Committee bylaws.
Section 2.6.7. Bylaws of the Board. The Board shall adopt, and from time to time amend by vote, the Bylaws of the Board as necessary or helpful in order for the Board to foster, facilitate or achieve the purposes expressed within this Agreement. These Bylaws shall govern all proceedings of the Board.
Section 2.7. Meetings of the Board of Directors. All meetings of the Board of Directors shall be public meetings, governed by the Brown Act, unless a specified closed session is held in accordance with the California Government Code.
Section 2.7.1. Regular Meetings. The Board of Directors shall provide for regular meetings (a minimum of four (4) per year) at a date, time, and place fixed by the Bylaws of the Board.
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Meetings may be called by two or more Directors representing two or more jurisdictions.
The meeting must be noticed in accordance with the Brown Act.
Section 2.8. Voting. All members of the Board will vote using weighted voting procedures based on the formula found in Exhibit C relating to the annual contributions to the Annual Budget pursuant to Section 6.3. The total percentage of operational funding for each Member Agency will be divided by the number of Directors representing that Member Agency to determine the percentage vote for each Director. A three-fourths (3/4) vote of the Board shall be required to approve the budget and Major Policy Decision, as defined in Section 1.23. Except as provided elsewhere in this Agreement, any action of the Board shall require a majority weighted vote of the Board.
Section 2.9. Conflict of Interest. The Agency Board shall adopt and thereafter maintain a conflict-of-interest code in compliance with applicable provisions of the Political Reform Act (Government Code Section 87300, et seq.) and the regulation adopted by the Fair Political Practices Commission (California Code of Regulations, Section 1870, et seq.).
Section 2.10. New Member Agencies. Subject to the requirements set forth in Section 2.3 above, it is the intent of the Member Agencies to provide, to the extent permitted by law, for the inclusion at a subsequent date of such additional public entities, organized and existing under the Constitution or laws of the State of California, of new parties to this Agreement and members of the Agency. A new Member Agency shall be required to make a “buy-in” contribution in an amount to be determined by a three-fourths (3/4) vote of the Board, and pay their share of annual operating costs and other expense pursuant to Section 6.3. For entities joining the Agency at any other date, other than the beginning of the Agency’s fiscal year, cash contributions for operating costs shall be prorated for the reminder of the fiscal year. New agencies who receive all Animal Services described in Exhibit B shall have two (2) members on the Board, and new agencies who receive fewer Animal Services shall have one (1) Board member.
ARTICLE III
ORGANIZATIONAL STRUCTURE
Section 3.1. Chairperson and Vice-Chairperson. The Board shall elect a Chairperson and a Vice Chairperson from amongst its members at its first meeting and thereafter, at the first regular meeting of the Board for each calendar year. In the event of the disqualification of permanent inability of the Chairperson to serve the remainder of their term, the Vice Chairperson shall assume the duties of the Chairperson and the Board of Directors shall elect a new Vice Chairperson for the reminder of the that term.
Section 3.1.1. The Chairperson shall be authorized to sign all resolutions of the Board of Directors and all contracts on behalf of the Agency and shall perform such other duties as may be imposed by the Board of Directors, consistent with the terms and provisions of this Agreement and the Bylaws of the Board.
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Section 3.1.2. The Vice Chairperson shall be authorized to act as the Chairperson, exercise all of the power of the Chairperson, and perform all of the duties of the Chairperson in the temporary absence of the Chairperson.
Section 3.2. Secretary. The Executive Director shall designate an employee of the Lead Agency to serve as Secretary to the Board of Directors, who shall perform such other duties as may be imposed upon the Secretary by the Board of Directors and cause a copy of this Agreement to be filed with the California Secretary of State and the State of California, pursuant to Section 6503.5 of the Act. Should an Executive Director of the JPA not be in place during the formation of the Board of Directors, the Administrator of the Monterey County Animal Services shall designate a staff member to serve as the interim Secretary.
Section 3.3. Treasurer. The Executive Director shall designate an employee of the Lead Agency to serve as Treasurer of the Agency. Should an Executive Director of the JPA not be in place during the formation of the Board of Directors, the Administrator of the Monterey County Animal Services shall designate a staff member to serve as the interim Treasurer.
Section 3.3.1. The Treasurer shall be the depository and shall have custody of all of the accounts, funds, and money of the agency from whatever source. The Treasurer shall have the duties and obligation set forth in Section 6505 and 6505.5 of the Act, and shall assure that there shall be strict accountability of all funds and reporting of all receipts and disbursement of the Agency.
Section 3.3.2. The books and records of the Agency shall be open to inspection at reasonable times by representatives of the Member Agencies. The Treasurer shall, within ninety (90) days after the close of each fiscal year of within sixty (60) days after the termination of this Agreement, give a complete written report of all financial activities of the fiscal year to the parties thereto.
Section 3.3.3. The Treasurer shall, in accordance with Section 6505 and 6505.6 of the Act, cause the books of account and other financial records of the Agency to be audited annually by an independent public accountant or certified public accountant.
Section 3.4. Officers in Charge of the Property. Pursuant to Section 6505 of the California Government Code, the Treasurer shall oversee, handle, and have access to all accounts, funds, and money of the Agency and all records of the Agency relating to such accounts, funds, and money. The Secretary shall oversee, handle, and have access to all other records of the Agency.
The Executive Director, Animal Services Administrator or the supervisor of the Lead Agency in the absence of the Executive Director, shall oversee, manage, and have access to all physical property of the Agency.
Section 3.5. Management. The regular management of the operations and activities of the Agency shall be vested in the Executive Director, who shall be the Lead Agency’s Animal Services Administrator, unless another is approved by the Board of Directors. Unless otherwise provided by the Bylaws of the Board or resolution of the Board of Directors, the Executive Director shall have the following powers:
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Section 3.5.1. To oversee, manage, maintain, and operate a shelter facility and provide animal support services and animal control services, including, but not limited to, food and shelter, veterinary aid, spaying and neutering, and care to animals; County and city licensing; adoption services; ordinance enforcement; community engagement and education; volunteers; animal control services in the field within the respective cities and unincorporated county; impounding of animals; and such other activities and services as deemed necessary or appropriate for animal welfare and public safety, pursuant to California law;
Section 3.5.2. To provide for the planning, design, and construction of any improvements or changes to the Joint Facilities and/or the leasing or remodeling of any existing facilities, or any new facilities to be operated by the Agency, as authorized by the Board of Directors;
Section 3.5.3. Except as otherwise provided in Section 4.2, to execute any contracts for capital costs, costs of special services, equipment, materials, supplies, maintenance, or repair that involve an expenditure by the Agency within the limits and in accordance with procedures to be established by the Agency in the manner provided for local agencies pursuant to Article 7, commencing with Section 54201 of Chapter 5 of Part 1 of Division 2 of Title 5 of the California Government Code;
Section 3.5.4. To execute contracts in an amount up to a limit set by the Board of Directors;
Section 3.5.5. To appoint, employ, and manage all personnel required by the Agency for maintenance and operation of the Animal Services and the Joint Facilities, and all other employees authorized by the Agency’s budget and by the Board of Directors as either direct employees of the Agency, or if deemed necessary, as employees of the Member Agencies;
Section 3.5.6. To retain any consultants as authorized in the Agency’s budget and by the Board of Directors;
Section 3.5.7. Subject to approval of the Board of Directors, to appoint, employ, and manage all consultants and contractors required to be retained in connection with the design of any changes or improvements to the Joint Facilities or construction of new facilities;
Section 3.5.8. To expend funds of the Agency and enter into contracts whenever required or for the immediate preservation of the public peace, health, or safety, subject to the subsequent ratification of the Board of Directors;
Section 3.5.9. To dispose of any personal property of the Agency as may be provided in the Bylaws of the Board of Directors or otherwise authorized by the Board of Directors; Section 3.5.10. To approve and pay bills and expenses for the Agency of $50,000 or less, which are authorized in the Agency’s budget;
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Section 3.5.11. To prepare and submit to the Board of Directors in time for revision and adoption by the Agency prior to March 1st of each year, the annual preliminary budget for the next succeeding Fiscal year referred to in Section 6.1; Section 3.5.12. Generally, to supervise the acquisition, construction, management, maintenance, and operation of the Joint Facilities and personnel of the Agency; Section 3.5.13. To perform such other duties as directed by the Board of Directors and report to the Board of Directors at such times and on such matters as the Board of Directors may direct.
Section 3.6. Legal Advisor. The legal advisor of, and provider of legal advice and services to, the Agency, shall be an attorney retained by the Agency for this purpose. The Board of Directors shall choose the attorney to retain and may choose to retain the services of a private attorney; the Board may alternatively choose to retain the County Counsel’s office of Monterey County, or the City Attorney’s office of the City of Salinas, for this purpose.
Section 3.7. Other Services. The Board of Directors shall have the power to appoint and employ such consultants and independent contracts as may be necessary for the purposes of and pursuant to this Agreement.
Section 3.9. Indemnity and Insurance. The Agency shall defend, indemnify, and hold harmless each Member Agency to this Agreement and its respective Board of Director members, officers, agents and employees, from all claims, losses, damages, costs, injury, and liability arising out of the Agency’s performance of its obligations under this Agreement. The Executive Director shall obtain, and keep in place, policies of insurance with coverage and limits sufficient to protect the Agency and its Member Agencies from claims for damages arising from the activities of the Agency, its Board of Directors, officers, and employees. The policies of insurance described herein shall include, but shall not be limited to, coverage for automobile liability, comprehensive general liability, workers’ compensation, and excess liability. The Board of Directors shall, from time to time, set the appropriate levels of coverage and shall determine whether additional insurance coverage is appropriate. Each Member Agency shall be named as an “additional insured” on each policy of insurance.
ARTICLE IV
POWERS OF THE AGENCY
Section 4.1. General Powers. In the manner provided herein, the Agency shall exercise the powers common to each Member Agency as authorized by the laws of the California. As authorized by the act, the Agency shall be a public entity separate and distinct from the Member Agencies. The Agency shall have the power to finance, acquire, construct, manage, maintain, and operate the Joint Facilities. The Agency shall have all of the powers provided in Article 2 and Article 4 of the Act, unless specifically prohibited or restricted by the Agreement.
Section 4.2. Specific Powers. The Agency is hereby authorized to do all of the following:
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Section 4.2.1. Until such time that the Agency is fiscally able to hire an Executive Director and direct employees, Monterey County may serve as the Lead Agency.
Services shall include, but not be limited to, the hiring and management of staff; the construction, management, maintenance, and operation of the Joint Facility; and the provision of Animal Services as set for in Exhibit B. Any modification to Exhibit B requires a three-fourths (3/4) vote of the Board of Directors.
Section 4.2.2. To make and enter into agreements in the name of the Agency within the limitations established by the Agency budget;
Section 4.2.3. At such time that the Agency is fiscally able, to employ agents or employees;
Section 4.2.4. To acquire, construct, manage, maintain, operate, hold, and convey real and personal property, including leasehold interests;
Section 4.2.5. To incur debts, liabilities, and obligations subject to the provisions of this Agreement, provided that no debt, liability, or obligation shall constitute a debt, liability, or obligation of any Member Agency;
Section 4.2.6. To participate in joint projects and cooperate with other agencies, counties, and local public or nonprofit groups;
Section 4.2.7. To apply for and accept grants, loans, or contributions from any public or private agency or individual, or the United States, the State of California, or any department, instrumentality, or agency thereof, for the purpose of financing the activities of the Agency;
Section 4.2.8. To sue or be sued, in its own name, but not in the name of any Member Agency;
Section 4.2.9. To manage and invest, pursuant to Section 6505.5 of the Act, those funds not needed to fulfill the immediate needs of the Agency, as deemed advisable by the Agency in the same manner and upon the same conditions as local agencies, pursuant to Section 53601 of the California Government Code;
Section 4.2.10. To carry out and enforce all provisions of this Agreement.
Section 4.3. Bonds. The Agency shall have all of the powers provided in Article 4 of the Act, including the power to issue bonds.
Section 4.4. Oversight of the Board of Directors by Member Agencies’ Legislative Bodies. The Agency shall have the responsibility of providing quarterly reports, in a format which will be determined by the Parties, and periodically attend Council or Board meetings as may be requested to provide information on the work of the Agency and to seek input.
ARTICLE V
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METHODS OF PROCEDURE
Section 5.1. Delegation of Powers. Each Member Agency hereby delegates to the Agency, the following powers: 1) the power to purchase, maintain, operate, and manage any Animal Services equipment, resources, and real property acquired by, or provided to, the Agency; and 2) the power to employ, contract for, or otherwise acquire the necessary personnel to fulfill the obligations of the Agency under the terms of this Agreement.
Section 5.2. Joint Maintenance and Operation Fund. The Board of Directors shall establish a joint interest-bearing maintenance and operation fund (hereinafter refer to as the “Operating Fund”), which the Agency shall use to pay all administrative and operation expenses of the Agency and the maintenance and operation costs of the Joint Facilities. Each of the Member Agencies shall pay into said Operating Fund, its proportionate amount of the annually budgeted maintenance and operation costs, computed in accordance with the provisions of Section 6.3 of this Agreement.
Section 5.3. Capital Acquisition, Improvement, and Replacement Fund. The Board of Directors may, at its discretion, create an interest-bearing capital acquisition and replacement fund (hereinafter referred to as the “Capital Fund”) which shall be used for any of the following purposes: 1) the acquisition and construction of additional or new Joint Facilities; 2) the improvement or replacement of any other capital improvement owned or controlled by the Agency; or 3) the acquisition or replacement of capital equipment and property of the Agency.
Each Member Agency shall annually pay into said Capital Fund, its proportionate share of capital costs.
ARTICLE VI
BUDGET: MAINTENANCE, OPERATIONAL, AND OTHER COSTS
Section 6.1. Annual Budget. Annually, the Board of Directors shall adopt a budget for maintenance and operation costs, capital costs, costs of special services, and debt service payments. The Board of Directors shall adopt a preliminary budget prior to March 1 of each year and shall adopt a final budget prior to June 30 of each year. The Agency shall operate only under an approved fiscal year budget and may not operate at a deficit.
Section 6.1.1. Prior to the Board of Directors adopting a final budget, each Member Agency shall approve and authorize the contribution of its proportional share of the total preliminary budget, as set forth in Section 6.3.
Section 6.2. Records and Accounts. The Agency shall keep detailed books of accounts, which shall set forth the capital costs; costs of special services and maintenance; operation costs of the Joint Facilities and the provision of the Animal Services; and all financial transactions of the Member Agencies relating to the Joint Facilities and the provisions of the Animal Services. The books of the accounts shall also include any costs, expenses, or charges paid, or to be paid by each of the Member Agencies, and shall be open to inspection, in accordance with the provisions of Section 3.3. of this Agreement.
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Section 6.3. Allocation of Costs and Expenses
Section 6.3.1. Annual Estimate. Prior to April 1 of each year, as a part of the preliminary budget, the Agency shall promptly furnish to each of the Member Agencies, an estimate of the total Annual Budget.
Section 6.3.2. Annual Budget. In establishing the Annual Budget and each Member’s proportional share thereof, the Board of Directors shall use a formula for distributing costs among the Members which may consider actual human population and workload statistics, including the number of animals received at any Joint Facility for the shelter portion of each Annual Budget and the number of field contacts made for the patrol portion of each Annual Budget. Prior to approval of the first Annual Budget for the Agency, the Board of Directors shall develop a formula to equitably distribute costs among the Members which shall require the unanimous approval of the Board of Directors. Once developed, the formula shall be reviewed by the Board of Directors every three (3) years. Modification to the formula shall require the unanimous approval of the Board of Directors. This formula shall constitute “Exhibit C” of this Agreement.
Revenue shall accrue to the Agency from: fines and impound fees, spay and neuter and adoption fees, pet licensing fees, boarding fees, and other fees taken in for operations and shall be credited to the Members’ share based on the proportionate share of the total costs.
Donations, both monetary and non-monetary shall be accepted by the Agency and shall be utilized by the Agency as approved by the Board of Directors.
Section 6.3.3. Insurance Costs. The premiums for the insurance policies described in Section 3.9 above, shall be apportioned annually among the Member Agencies using the percentages established above.
Section 6.3.4. Uninsured or Underinsured Claims. Costs associated with the claims not covered by insurance or which exceed the limits of any applicable policy of insurance, shall be apportioned between the Member Agencies using the percentages established above for the year in which the claim is filed. For purposes of this section, “costs” shall include all losses, costs, damages, fees, and expenses incurred during both the claim stage and during litigation, that arise out of or are related to any such claim or lawsuit (including but not limited to, general and special damages, litigation fees and expenses, travel expenses, pre-litigation fees, consultant fees, court costs, attorneys’ fees, mediator fees, discovery expenses, expert witness fees, and appeal costs and fees).
Section 6.4. Payment of Costs. Beginning on the Effective Date of this Agreement, and quarterly thereafter for each Fiscal Year, each Member Agency agrees to pay the Agency its proportional quarterly share of the total estimate annual costs and expenses as set forth in Section
6.3 above.
Section 6.4.1. Prior to January 1, and each year thereafter, a true-up calculation shall be performed wherein the actual expenditures incurred will be compared to the amounts paid DocuSign Envelope ID: EA8674DE-3AB1-42D0-8068-89322D0CA1BD DocuSign Envelope ID: EB5F2C82-401B-4A30-BEFC-AC61342D231E DocuSign Envelope ID: 4A992E9C-DB8E-492D-8137-3CAFC484A1FD 209
by Member Agencies. Any overpayment shall be credited in a manner determined by the Board of Directors. The amount of any underpayment shall be added to the Member Agency’s January 1 payment.
Section 6.5. Sources of Funds. Each Member Agency shall have discretion to pay the amounts due and owed under the terms of this Agreement from any source legally available to that Member Agency for such purpose.
Section 6.6. Level of Services and Charges to Member Agencies. Each Member Agency may contract with the Agency for a level of service which is greater than that described in Exhibit B to this Agreement. Any Member Agency electing to receive a higher level of service shall pay the contribution set forth in Section 6.3 together with an additional amount, as established by the Board of Directors, which is sufficient to cover all additional costs incurred or encumbered by the Agency to the provision of those additional services. In no event shall any other Member Agency be required to bear the financial burden of any additional services provided in accordance with this provision.
Section 6.7. Animal Services to Other Agencies. The Agency may provide Animal Services to public agencies not a party to this Agreement, but only upon unanimous approval of the Board of Directors. Such Animal Services shall be by contract, executed by the Chair of the Board of Directors. The Board shall establish the amount of charge for the service, which shall be billed and paid quarterly. Charges will be set with the intent of recovering all operational, capital and maintenance costs expended by the Agency in providing the animal services to a particular agency, both annually and for prorated periods thereof.
Section 6.8. Budget Authority for Executive Director. Notwithstanding what is otherwise provided in Section 3.5, or elsewhere in this Agreement, the Executive Director may not exceed the personnel staffing authorized in the budget, either in number, position classification, or salary. In addition, the Executive Director may not alter the capital budget, utilize any reserve contingency, or increase the total amount of the approved expenditure without the prior approval of the Board of Directors. The Executive Director may recommend expenditures for approval separate from the budget process, in which case the approval of the Board of Directors is required prior to any actual expenditure. The Executive Director must seek authorization from the Board of Directors for budgetary transfers or adjustments above $10,000, as necessary.
ARTICLE VII
ENFORCEMENT
Section 7.1. Enforcement by Agency. The Agency is hereby authorized to take any and all legal or equitable actions on behalf of the Agency, including by not limited to, the seeking of an injunction or specific performance, as necessary or permitted by law, to enforce this Agreement.
ARTICLE VIII
WITHDRAWAL OF A MEMBER AGENCY
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Section 8.1. Continuation of Agreement. Notwithstanding the provisions of Section 9.1, each Member Agency agrees that the withdrawal of a Member Agency pursuant to the provision of this Agreement shall not result in the termination of this Agreement or otherwise affect the ability of the Board of Directors of the remaining Member Agencies to carry out and fulfill the purposes of this Agreement provided that two or more Member Agencies continue to participate.
If, however, the withdrawal results in only one Member Agency continuing to participate, this Agreement shall be deemed to be terminated by mutual agreement and the provisions of Article IX shall apply.
Section 8.2. Withdrawal. A Member Agency may withdraw from the Agency by providing written notice thereof to the Agency. The withdrawal shall become effective on the first day of the fiscal year which is at least six (6) months after service of the notice of withdrawal. Except as provided in Section 8.1. above, the Withdrawal shall in no way affect the rights or obligations of the remaining Member Agencies nor shall it relieve the withdrawing Member Agency of its obligation to pay any amounts due and owing under the terms of this Agreement. In the event that Bonds have been issued, the withdrawing Member Agency shall remain liable for the payment of its proportional share of those Bonds and any interest. Each Member Agency shall retain the right to use its proportionate share of the Joint Facility.
Section 8.3. Waiver of Distribution Upon Withdrawal. Subject to the limitations contained in Section 9.1 below, withdrawal from the Agency shall constitute a waiver of any right which that Member Agency may have to any of the Assets or Cash Reserves of the Agency. Any Member Agency which has withdrawn from the Agency shall likewise waive its right to the distribution of any of the Assets or Cash Reserves of the Agency occasioned by the subsequent dissolution of the Agency.
ARTICLE IX
TERMINATION OF THE AGREEMENT AND DISSOLUTION OF THE AGENCY
Section 9.1. Termination. By agreement approved by a vote of three-fourths (3/4) or more of the Board of Directors, the Member Agencies may mutually agree to terminate this Agreement and dissolve the Agency at any time. Upon termination of this Agreement, the debts and obligations of the Agency shall be divided between the Member Agencies based upon the percentages set forth in Section 9.3.
Section 9.2. Effective Date of Termination. The termination of this Agreement shall become effective on the first day of the fiscal year which is at least twelve (12) months after the notice of withdrawal under Section 8.1 or the submission of a written notice of termination submitted to the Board of Directors which has been approved by all of the Legislative Bodies of the current Member Agencies.
Section 9.3. Disposition of Assets. On the effective date of the termination, the Agency shall be dissolved, and each current Member Agency shall, within a reasonable time, receive its proportionate share of the assets of the Agency and contribute its proportionate or otherwise defined share toward the discharge of any enforceable liabilities incurred by the Agency as the same appear on the books of the Agency.
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Section 9.3.1. Upon the termination of this Agreement, any assets acquired by the Agency during the period of its existence, which are still on hand, and all unencumbered cash reserves (collectively, “Assets and Cash Reserves”) shall be distributed to the current Member Agencies in the following manner: The total amount of maintenance and operating costs paid by each current Member Agency into the Operating Fund during the entire existence of the Agency shall be added together and the percentage of which each Member Agency’s total is in relation to the whole, shall be determined. (For any Member Agency which has withdrawn prior to termination of the Agreement, the amounts paid by that Member Agency shall be equally divided among the current Member Agencies based upon the above percentage, based on appraised value of the assets as of the effective date of the termination.)
Section 9.3.2. The distribution of assets may be made in kind or assets may be sold and the proceeds thereof distributed to the Member Agencies after discharge of all enforceable liabilities.
Section 9.3.3. In the event the current Member Agencies cannot agree upon an appropriate distribution, the City Managers and County Administrative Officers of all current Member Agencies, or their respective designees, shall meet promptly for the purpose of developing a method for distributing the Assets and Cash Reserves among the current Member Agencies.
Section 9.4. Winding Up the Agency. Following dissolution, the Agency shall remain in existence for the sole purpose of winding up the Agency’s affairs, which shall include, but shall not be limited to, the distribution of the Assets and Cash Reserves and the closing out of business and accounts.
ARTICLE X
MISCELLANEOUS
Section 10.1. Section Headings. All section headings in this Agreement are for convenience of reference only and are not to be construed as modifying or governing language in the section referred to or to define or limit the scope of any provision of this Agreement.
Section 10.2. Consent. Whenever in this Agreement consent or approval is required, the same shall not be unreasonably withheld.
Section 10.3. Law Governing. This Agreement is made under the provision of the California Constitution and laws of the State of California and shall be so construed.
Section 10.4. Amendments. This Agreement may be amended at any time, except as limited by Bond covenants, if any. All amendments to the Agreement must be in writing and must be approved by a three-fourths (3/4) vote of the Board of Directors and approved by the Legislative Bodies of the Member Agencies prior to becoming effective.
Section 10.5. Severability. In the event that any provision of this Agreement is determined to be illegal or invalid for any reason, all other provisions and articles of this Agreement shall remain DocuSign Envelope ID: EA8674DE-3AB1-42D0-8068-89322D0CA1BD DocuSign Envelope ID: EB5F2C82-401B-4A30-BEFC-AC61342D231E DocuSign Envelope ID: 4A992E9C-DB8E-492D-8137-3CAFC484A1FD 212
in full force and effect unless and until otherwise determined. The illegality of any provision of this Agreement shall in no way affect the legality and enforceability of any other provisions of this Agreement.
Section 10.6. Successors. This Agreement shall be binding upon and shall inure to the benefit of the successors of the respective Member Agencies. No Member Agency may assign any right or obligation hereunder without the express written consent of the other Member Agencies.
Section 10.7. Notice. Any notice required to be given or delivered by any provision of this Agreement shall be personally delivered or deposited in the U.S. mail, and shall be deemed to have been received by the party receiving the notice upon the earlier of receipt or 72 hours after mailing.
Section 10.7.1. The Parties may agree to e-mail service but up until the Parties come to this agreement, Section 10.7 prevails.
Section 10.8. Counterpart Execution. This Agreement, or any amendment to this Agreement, may be executed in counterparts, each of which shall be deemed to be an original and said counterparts shall constitute one in the same document which may be sufficiently evidenced by one counterpart.
IN WITNESS WHEREOF, the Parties hereto have executed this Agreement on the date and year first herein written above.
-Signatures on Following Pages-
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Hitchcock Road Animal Services Agency
Signature Page
COUNTY OF MONTEREY: CITY OF SALINAS:
Chair or designee
Monterey County Board of Supervisors
Mayor
City of Salinas
Dated: Date:
Approved as to Form: Approved as to Form:
Office of the County Counsel City Attorney
___________________________________
City Clerk
DocuSign Envelope ID: EA8674DE-3AB1-42D0-8068-89322D0CA1BD Shane Strong
Office of County Counsel
12/1/2022 | 11:06 AM PST
12/1/2022 | 1:21 PM PST
Jennifer Forsyth
Approved as to Fiscal Provisions:
Auditor-Controller Analyst II
DocuSign Envelope ID: EB5F2C82-401B-4A30-BEFC-AC61342D231E DocuSign Envelope ID: 4A992E9C-DB8E-492D-8137-3CAFC484A1FD Christopher A. Callihan
12/21/2022 | 7:26 PM PST
Kimbley Craig
12/26/2022 | 4:51 PM PST
Mary Adams
Patricia M. Barajas
214
Exhibit “A”
Member Agencies
The following public agencies, collectively referred to as “Member Agencies” and individually as “Member Agency” are noted as:
County of Monterey - Effective Date 1/1/2023
City of Salinas - Effective date 1/1/2023
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Exhibit “B”
Animal Services
The term “Animal Services” in the Agreement to which this Exhibit “B” is attached means all the following services:
A. Field Services
Field Services means all the following services, including any vehicles, communications equipment, office supplies, field and administrative personnel, and any other personnel, supplies and equipment, reasonably required to perform the following services (the “Field Services”):
Pick up of confined stray dogs.
Pick up deceased animals, including wildlife when there is no other local agency providing the service.
Pick up of injured, sick, or abandoned stray domestic animals including dogs, cats, and other small animals commonly kept as pets, without regard to weight, that are located on public property or readily accessible on private property with the permission of the property owner, occupant, or the property owner’s or occupants authorized agent.
Respond to emergency calls such as animals requiring rescue, causing a public safety concern, or attacking people during business hours. Investigating complaints of animal bites or attacks on humans, including the completion of a report that includes the interviewing of parties involved, quarantining animals which have bitten humans, preparing and transporting biting animal specimens for rabies testing, and investigating alleged violations of a quarantine.
Investigating complaints of potentially dangerous and vicious dogs and provide administrative hearing as required.
Responding to complaints of animals running at large, to exclude cats and wildlife.
Responding to complaints of domestic animals causing a nuisance, including noise complaints, to include mailings, additional patrol, referral to a mediation program, and issuing of citations per jurisdictional based ordinance.
Respond as staffing allows to police assist calls on animal related issues, which service may include taking control of an animal on the scene. Investigate complaints regarding the lack of proper care, condition, or attention of domestic animals by their owners.
Investigate compilations regarding exceeding the limit of the maximum number of animals as applicable per jurisdictional based ordinance.
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Investigate complaints regarding animal related unsanitary conditions as applicable per jurisdictional based ordinance.
Provide responsible pet owner education as it relates to domestic animals. When staffing allows, provide animal safety training for service workers (i.e., postal employees, meter readers, code enforcement). Issue administrative and criminal citations as applicable per jurisdictional based ordinance.
When staffing allows, participate in any related committees or teams as related to public safety.
Provide an Animal Control Officer on duty for afterhours emergency on- call service for a minimum of 4 days each week when minimum staffing levels are met.
B. Shelter Services.
Shelter Services means all the following services, including shelter facilities, supplies, animal care staff, supervisors and administrative personnel, and any other personnel, supplies, and equipment reasonably required to perform the following services (the “Shelter Services”):
Shelter of abandoned, impounded, lost or stray domestic animals brought to the shelter by a Member Agency, a Good Samaritan, or shelter personnel.
Quarantine provision of biting domestic animals that cannot be quarantined at home.
Provision for surrender and reclaim of abandoned, lost, or stray domestic animals during established business hours.
Provide adoption program of animals not reclaimed by owners. Support as able a shelter-neuter-return program and/or feral cat sterilization program for community feral cats.
Whenever possible, provide live outcomes for healthy or treatable animals through return to owner, placement with rescue partners, or adoption. Provide humane euthanasia and disposal of unhealthy, untreatable, or otherwise unadoptable domestic animals that fail to meet the health and temperament standards of the shelter.
Provision for collecting unpaid fees from the public for services provided or rendered.
C. Veterinary Services
Veterinary Services means all the following services, including office facilities, supplies and professional and trained personnel necessary to perform the following services (the “Veterinary Services”) by staff or by contract:
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Provision of regular veterinary services by staff or through contracts to treat and provide regular veterinary care to dogs, cats and other impounded domestic animals as needed.
Monitor quarantined animals that have bitten or designate staff to monitor animals.
Operate spay/neuter clinic that includes periodic public opportunities for free or low cost spay/neuter for residents of jurisdictional areas. Through contract, provision of afterhours emergency veterinary care for injured/sick domestic animals found within member jurisdictions. Provide additional spay/neuter opportunities for community through related vendors as available and as approved
D. Animal Licensing Services
Animal Licensing Services means all the following services, including any vehicles, office facilities, supplies, equipment and personnel necessary to perform the following services (the “Animal Licensing Services”):
Computerized animal licensing including up to delinquent notices on licensing renewals and online purchasing capabilities.
Provide licenses at animal shelter during established business hours. When able, provide staff/volunteers to include issuing licenses at vaccinations, spay/neuter clinics or other community events, as applicable. Issue assistance animal identification tags to qualified residents as required by state law.
E. Volunteer and Community Outreach Services
Volunteer and Community Outreach Services means all the following services, including any vehicles, office facilities, supplies, equipment, and personnel necessary to perform the following services (the “Volunteer and Community Outreach Services”):
Provide regular volunteer opportunities inside the shelter to help support and enrich both care for the animals and programs within the shelter. Provide volunteer and community outreach opportunities outside in the community to includes offsite adoption events and participation with events held within member agencies.
Hold community outreach, education, and fundraising events.
F. Other services that may be provided and for which a fee may be charged:
Pick up owned animals.
Impound owner surrendered animals.
Provide humane cat traps to the public to capture sick, injured or nuisance domestic animals, including feral cats.
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Exhibit “C”
Voting Formula
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City of Salinas
Legislation Text
200 Lincoln Ave., Salinas,
CA 93901
www.cityofsalinas.org
File #: ID#26-111, Version: 1
Application to the California Department of Housing and Community Development for the Prohousing Incentive Program Round 4
Approve a Resolution authorizing the submission of a Prohousing Incentive Program (PIP) Round 4 application to the California Department of Housing and Community Development (HCD) in the amount of $1,250,000; and if awarded the City Manager to accept PIP Round 4 funds for the rehabilitation of the El Rey Motel, Mortgage Down Payment Assistance Program or any other activities eligible under the PIP Round 4 program guidelines and undertake all actions and execute all documents necessary to implement such activities consistent with HCD requirements.
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CITY OF SALINAS
COUNCIL STAFF REPORT
DATE: MARCH 24, 2026
DEPARTMENT: COMMUNITY DEVELOPMENT
FROM: LISA BRINTON, DIRECTOR
THROUGH: ORLANDO REYES, ASSISTANT DIRECTOR
BY: VINCENT MONTGOMERY, PLANNING MANAGER
MONICA FLORES-PONCE, COMMUNITY DEVELOPMENT
ANALYST
TITLE: APPLICATION TO THE CALIFORNIA DEPARTMENT OF
HOUSING AND COMMUNITY DEVELOPMENT FOR THE
PROHOUSING INCENTIVE PROGRAM ROUND 4
RECOMMENDED MOTION:
A motion to approve a resolution authorizing:
1. The submission of a Prohousing Incentive Program (PIP) Round 4 application to the California Department of Housing and Community Development (HCD) in the amount of $1,250,000.
And if awarded,
2. The City Manager or designee to accept PIP Round 4 funds and; • Increase the expenditure appropriation to the Community Development Department – Housing Division based on awarded budget and activities; and • Increase the revenue appropriation by the amount awarded to Intergovernmental State Grants.
3. The City Manager or designee to use awarded HCD PIP Round 4 funds for the rehabilitation of the El Rey Motel, Mortgage Down Payment Assistance Program or any other activities eligible under the PIP Round 4 program guidelines and undertake all actions and execute all documents necessary to implement such activities consistent with HCD requirements.
EXECUTIVE SUMMARY:
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On September 30 , 2025, the California Department of Housing and Community Development (HCD) released a Notice of Funding Availa bility (NOFA) and application for its Prohousing Incentive Program (PIP) Round 4 to support the creation and preservation of affordable housing.
The Application deadline is March 31, 2026 . Eligible applicants who have not received PIP funding in prior funding rounds will be given funding priority with any remaining amounts then becoming available to previously awarded jurisdictions. The City of Salinas received Round 1 PIP Funding in the amount of $1,650,000 for the creation of an Affordable Housing Pro gram and a First Time Homebuyer Down Payment Assistance Program. Subsequently, the City submitted PIP applications for Round 2 and 3 to HCD but did not receive funding.
Under PIP Round 4 guidelines, the City could receive an award of up to $1,250,000 to support a variety of eligible activities including assisting people who are experiencing or at risk of homelessness through rapid rehousing, rental assistance, navigation centers, emergency shelters; as well as th e new construction, rehabilitation, and preservation of permanent and transitional housing. Funding may also support homeownership opportunities, such as down payment assistance. Application criteria require City Council approval of both City and State resolutions authorizing application submission and grant acceptance.
BACKGROUND:
The Prohousing Incentive Program (PIP) was presented to the Housing and Land Use Committee (HLUC) on March 10, 2026, where staff provided an overview of the PIP program, the City’s eligibility, and the proposed use of funds. Feedback and recommendations from the HLUC have been incorporated into this report to ensure alignment with committee priorities and to strengthen the City’s application.
PIP Round 4 includes approximately $8 million in competitive funding available to jurisdictions that hold a current Prohousing Designation. Based on the S t a t e ’ s funding methodology, the City of Salinas is positioned to receive an estimated $1,250,000 should this application be approved.
If awarded PIP Round 4 funds, the City intends to use the funds to support rehabilitation of the El Rey Motel, which was purchased in 202 4 using American Rescue Plan Act (ARPA) funds with the intention of converting the property into transitional and emergency housing for individuals experiencing, or at risk of homelessne ss. Since the purchase, no funding has been identified to make the property operational, leaving it vacant. The site has suffered vandalism and break -ins, resulting in further deterioration and highlighting the urgency of rehabilitation and activation.
Completing these improvements is necessary to prepare the property for eventual transfer or sale to a qualified service provider.
To secure funding, the City entered into a Memorandum of Understanding (MOU) with the County of Monterey to pursue Encampment Resolution Funds (ERF) Round 5, which, if awarded, would support the rehabilitation of the El Rey Motel to turn it into an emergency shelter for individuals from the encampment and identify a service provider . However, HCD has not yet released the ERF-5 application. To proactively address this need, the City has been seeking alternative funding opportunities to rehabilitate the El Rey Motel.
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In the previous PIP funding award to the City, HCD demonstrated flexibility in amending the scope of work if a project proved infeasible. The City is also applying for PIP Round 4 funds for the City’s Mortgage Down Payment Assistance Program (MDPAP), and if rehabilitation of the El Rey Motel is not feasible or other funds become available , any portion of the funds not used for the motel could be redirected to support MDPAP or any other activity eligible under the PIP Round 4 program guidelines.
The MDPAP was approved by City Council o n January 27, 2026 , and authorized the use of Permanent Local Housing Allocation (PLHA) Program funds to provide deferred loans to eligible first-time homebuyers. Similar to PLHA, PIP funds allow down payment assistance to households earning up to 150% of the Area Median Income. Submitting the PIP Round 4 application supports the City ’s efforts to secure funding that will address urgent housing needs, whether through rehabilitating the El Rey Mote l for individuals experiencing homelessness or expanding support for first-time homebuyers.
CEQA CONSIDERATION:
Not a Project. The City of Salinas has determined that the proposed action is not a project as defined by the California Environmental Quality Act (CEQA) (CEQA Guidelines Section 15378).
In addition, CEQA Guidelines Section 15061 includes the general rule that CEQA applies only to activities which have the potential for causing a significant effect on the environment. Where it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment, the activity is not subject to CEQA. Because the proposed action and this matter have no potential to cause any effect on the environment, or because it falls within a category of activities excluded as projects pursuant to CEQA Guidelines section 15378, this matter is not a project. Because the matter does not cause a direct or foreseeable indirect physical change on or in the environment, this matter is not a project. Any subsequent discretionary projects resulting from this action will be assessed for CEQA applicability.
CALIFORNIA GOVERNMENT CODE §84308 APPLIES:
No.
STRATEGIC PLAN INITIATIVE:
Submission of a PIP Round 4 Program application to HCD supports City of Salinas 2025 Strategic Plan Goals of Housing by providing critical funding to increase housing for unsheltered residents and assist working families to achieve homeownership.
DEPARTMENTAL COORDINATION:
This agenda item was prepared by the CDD’s Housing and Community Development Division in collaboration with HCD.
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FISCAL AND SUSTAINABILITY IMPACT:
Acceptance of HCD PIP Round 4 funds, if awarded, will result in the establishment of a HCD PIP Round 4 program appropriation and corresponding expenditure and revenue allocation of up to $1,250,000 to the existing PIP Fund 2958. Housing Division Staff will then work with the Finance Department to set up a program budget based on awarded activities. This application will have no direct fiscal impact on the General Fund.
Fund
General Ledger Number
(Operating/CIP)
General Ledger Account Name Remaining Budget
Appropriation
Amount
Requested
2958 30.3240-66.3000 Capital Outlays – Building Improvements $0 $1,000,000 2958 30.3240-69.1040 Financial Assistance – FTHB-Down
Pymt Assit
$0 $250,000
2958 30.3220-55.5232 Intergovernmental – Other State Grant $0 $1,250,000 ATTACHMENTS:
City Resolution
State Resolution
City of Salinas PIP Program Application – Draft
224
RESOLUTION NO. (N.C.S.)
A RESOLUTION AUTHORIZING THE SUBMISSION OF AN APPLICATION TO
THE CALIFORNIA DEPARTMENT OF HOUSING AND COMMUNITY
DEVELOPMENT PROHOUSING INCENTIVE PROGRAM ROUND 4
WHEREAS, pursuant to Health and Safety Code 50470 et. Seq, the California Department of Housing and Community Development (HCD) is authorized to issue Guidelines as part of the Prohousing Incentive Program (PIP); and
WHEREAS, the City meets eligibility criteria including but not limited to the Prohousing Designation; and
WHEREAS the Salinas City Council desires to submit a PIP Round 4 grant application package (Application), using the forms provided by HCD, for approval of grant funding for eligible activities toward planning and implementation activities related to housing and community development; and
WHEREAS, HCD issued a Notice of Funding Availability, guidelines, and an Application on September 30, 2025, making available $8 million dollars for PIP Round 4; and WHEREAS, the City’s PIP Round 4 Application to the H CD could result in the City receiving a PIP Round 4 award in an amount not to exceed $1,250,000; and WHEREAS, the City intends to accept awarded funds to support its established Strategic Plan Goals and Strategies of Housing/Affordable Housing; and
WHEREAS, the City of Salinas has determined that the proposed action is not a project as defined by the California Environmental Quality Act (CEQA) (CEQA Guidelines Section 15378).
Any subsequent discretionary projects resulting from this action will be as sessed for CEQA applicability.
NOW, THEREFORE, BE IT RESOLVED that the Salinas City Council authorizes the submission of a PIP Round 4 application to HCD on or before March 31, 2026, to the California Department of Housing and Community Development (HCD) of up to $1,250,000; and BE IT FURTHER RESOLVED that if awarded the Salinas City Council authorizes the City Manager or designee to accept PIP Round 4 funds and establish corresponding revenue and expenditure budget appropriations based on awarded budget and activities; and BE IT FURTHER RESOLVED that the Salinas City Council authorizes the City Manager, or designee, to use awarded HCD PIP Round 4 funds for the rehabilitation of the El Rey Motel, Mortgage Down Payment Assistance Program or any other activity eligible under the PIP Round 4 program guidelines , and to undertake all actions and execute all documents necessary to implement such activities consistent with HCD requirements, if awarded.
PASSED AND APPROVED this 24th day of March 2026, by the following vote:
AYES:
225
NOES:
ABSENT:
ABSTAIN:
APPROVED:
Dennis Donohue, Mayor
ATTEST:
Patricia M. Soratos, City Clerk
226
RESOLUTION NO. ____________
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SALINAS AUTHORIZING
APPLICATION FOR, AND RECEIPT OF, PROHOUSING INCENTIVE PROGRAM FUNDS ROUND 4.
WHEREAS, pursuant to Health and Safety Code 50470 et. Seq, the California Department of Housing and Community Development (Department) is authorized to issue Guidelines as part of an incentive program (hereinafter referred to by the Department as the Prohousing Incentive Program or “PIP”); and
WHEREAS the City Council of the City of Salinas desires to submit a PIP grant application package (“Application”), on the forms provided by the Department, for approval of grant funding for eligible activities toward planning and implementation activities related to housing and community development as a result of meeting eligibility criteria including but not limited to Prohousing Designation; and
WHEREAS, the Department has issued Guidelines and Application on September 30, 2025, in the amount of $8,000,000 for PIP;
Now, therefore, the City Council of the City of Salinas (“Applicant”) resolves as follows:
SECTION 1. The City Manager, or designee, is hereby authorized and directed to submit an Application to the Department in response to the NOFA, and to apply for the PIP grant funds in a total amount not to exceed $1,250,000.
SECTION 2. In connection with the PIP grant, if the Application is approved by the Department, the City Manager or designee of the City of Salinas is authorized and directed to enter into, execute, and deliver on behalf of the Applicant, a State of California Agreement (Standard Agreement) for the amount of $1,250,000, and any and all other documents required or deemed necessary or appropriate to evidence and secure the PIP grant, the Applicant’s obligations related thereto, and all amendments thereto; and
SECTION 3. The Applicant shall be subject to the terms and conditions as specified in the Guidelines, and the Standard Agreement provided by the Department after approval. The Application and any and all accompanying documents are incorporated in full as part of the Standard Agreement. Any and all activities funded, information provided, and timelines represented in the Application will be enforceable through the fully executed Standard Agreemen t. Pursuant to the Guidelines and in conjunction with the terms of the Standard Agreement, the Applicant hereby agrees to use the funds for eligible uses and allowable expenditures in the manner presented and specifically identified in the approved Application.
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ADOPTED ON March 24, 2026, by the City Council of the City of Salinas by the following vote count:
AYES: _____ ABSENT: _____
NAYS: ______ ABSTAIN: _____
Approving Officer
______________________APPROVED
Dennis Donohue, Mayor
Salinas City Council
Certificate of the Attesting Officer
The undersigned, Officer of Attesting, Alexis Mejia, does hereby attest and certify that the foregoing/attached Resolution is a true, full and correct copy of a resolution duly adopted at a meeting of the City of Salinas City Council which was duly convened and held on the date stated thereon, and that said document has not been amended, modified, repealed or rescinded since its date of adoption and is in full force and effect as of the date hereof.
________________________________
Patricia M. Barajas,
City Clerk of the City of Salinas
228
City of Salinas
Legislation Text
200 Lincoln Ave., Salinas,
CA 93901
www.cityofsalinas.org
File #: ID#26-118, Version: 1
Monterey One Water Agreement for Pretreatment and Water Quality Monitoring Services and Operation and Maintenance
Approve a Resolution delegating authority to the City Manager to execute an agreement with Monterey One Water for pretreatment and water quality monitoring services operation and maintenance in an amount not to exceed $380,000 annually from April 1, 2026 through December 31, 2031.
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CITY OF SALINAS
COUNCIL STAFF REPORT
DATE: March 24, 2026
DEPARTMENT: PUBLIC WORKS
FROM: DAVID JACOBS, DIRECTOR
TITLE: MONTEREY ONE WATER AGREEMENT FOR PRETREATMENT
AND WATER QUALITY MONITORING SERVICES AND
OPERATION & MAINTENANCE
RECOMMENDED MOTION:
A motion to approve a Resolution delegating authority to the City Manager to execute an agreement with Monterey One Water for pretreatment and water quality monitoring services operation and maintenance in an amount not to exceed $380,000 annually from April 1, 2026 through December 31, 2031 .
EXECUTIVE SUMMARY:
M1W has been providing pretreatment, water quality monitoring and inspections since 2005.
Entering into this agreement will allow M1W to cont inue providing the services p er the General Order from California Regional Water Quality Control Board. The General Order requires the City to implement a Pretreatment Program for source control and compliance monitoring of discharges to the IWTF.
BACKGROUND:
Since January 2005, M1W has provided support services for the City operated Industrial Wastewater Treatment Facility (IWTF) and Industrial Wastewater Collection and Conveyance System (IWCCS). In February 2018, the City entered into the Water Quality, Operation and Cost Sharing Agreement (“Agreement”) with M1W to continue to provide such services. On September 20, 2020, amendment Number 1 was executed to extend the Agreement to December 31, 2025.
Per mutual agreement the Agreement was further extended to March 31, 2026, to give both parties time to develop a new agreement.
The California Regional Water Quality Control Board, Central Coast Region (“Regional Water Board”) enrolled the IWTF into General Waste Discharge Requirements Order No. R3-2004-0066 (“General Order") to regulate its operations. Per the General Order, the City must implement a Pretreatment Program for source control and compliance monitoring of discharges to the IWTF.
The Pretreatment Program requires pretreatment, water qualit y monitoring, and periodic inspections of Discharger facilities.
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Staff believe M1W is uniquely qualified to provide pretreatment and water quality monitoring services both in terms of familiarity with the IWCCS, qualifications and the ability for personnel to respond in a timely manner. M1W is a recognized leader in providing wastewater collection, treatment, disposal, and recycling services throughout Monterey County. The M 1W team will consist of staff from Oper ations Maintenance, Field Maintenance, Laboratory, Source Control, Engineering and Administration Departments who have successfully teamed together to provide contract operations and maintenance services for similar wastewater facilities.
CEQA CONSIDERATION:
Not a Project . The City of Salinas has determined that the proposed action is not a project as defined by the California Environmental Quality Act (CEQA) (CEQA Guidelines Section 15378).
In addition, CEQA Guidelines Section 15061 includes the general rule that CEQA applies only to activities which have the potential for causing a significant effect on the environment. Where it can be seen with certainty that there is no possibility that th e activity in question may have a significant effect on the environment, the activity is not subject to CEQA. Because the proposed action and this matter have no potential to cause any effect on the environment, or because it falls within a category of activities excluded as projects pursuant to CEQA Guidelines section 15378, this matter is not a project. Because the matter does not cause a direct or foreseeable indirect physical change on or in the environment, this matter is not a project. Any subsequent discretionary projects resulting from this action will be assessed for CEQA applicability.
CALIFORNIA GOVERNMENT CODE §84308 APPLIES:
No because the agreement is between two public agencies.
STRATEGIC PLAN INITIATIVE:
This action supports the Council’s goals of Infrastructure and Public Safety. Compliance with the regulatory permits allows the IWTF to continue operations and provide a needed service.
DEPARTMENTAL COORDINATION:
Public Works coordinated with the City Attorney’s office to finalize the Agreement. In addition, the City coordinates closely with M1W to solicit grants, implement grant funded infrastructure, and strategize on regional water issues as they relate to the Salinas IWCCS.
FISCAL AND SUSTAINABILITY IMPACT:
The total estimated annual cost for the scope of work contained in the Agreement is $380,000. The remaining budget in the account will finish off this year. Additional budget will be included as part of the Biennial Budget process.
Fund
General Ledger Number
(Operating/CIP)
General Ledger Account
Name
Remaining Budget
Appropriation
Amount Requested
6200 50.5441-63.5900 Outside services-Other
professional
$170,174 $380,000
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ATTACHMENTS:
Resolution
Agreement for Operation, Maintenance and Water Quality Monitoring Services 232
RESOLUTION NO. _______(N.C.S.)
A RESOLUTION APPROVING AN AGREEMENT FOR PRETREATMENT AND
WATER QUALITY MONITORING SERVICES AND OPERATION & MAINTENANCE
BETWEEN THE CITY OF SALINAS AND MONTEREY ONE WATER
WHEREAS, the City of Salinas Industrial Wastewater Collection and Conveyance System has a waste discharge permit (R3 -2004-066) that requires implementation of a water quality monitoring program; and
WHEREAS, since January 2005 Monterey One Water has provided support services for the IWCCS under a contract with the City and in February 2018, the City entered into the Water Quality, Operation and Cost Sharing Agreement with M1W to continue to provide such services; and
WHEREAS, on September 20 2020 amendment 1 was executed to extend the agreement to December 31, 2025, this amendment was extended to March 31, 2026 by mutual agreement; and
WHEREAS, Monterey One Water is a recognized leader in providing wastewater collection, treatment, disposal, and recycling services throughout Monterey County; and
WHEREAS, Monterey One Water has a local team of engineers, scientists, technicians and a dministrative staff with unique expertise in wastewater facility water quality monitoring program implementation and operations and maintenance services, and
WHEREAS, an Agreement has been successfully negotiated with Monterey One Water;
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Salinas hereby approves approve an agreement for pretreatment and water quality monitoring services and operation, & maintenance with Monterey One Water in the amount not to exceed $380,000 annually; and
BE IT FURTHER RESOLVED that the City Manager is hereby authorized and directed, for and on behalf of the City of Salinas, and as its act and deed, to execute the attached Agreement with Monterey One Water for Pretreatment and Water Quality Monitoring Services Operation from April 1, 2026 to December 31, 2031.
PASSED AND APPROVED this 24th day of March 2026, by the following vote:
AYES:
NOES:
ABSENT:
233
ABSTAIN:
APPROVED:
____________________________
Dennis Donohue, Mayor
ATTEST:
____________________________
Patricia M. Soratos, City Clerk
234
Agreement for Operation, Maintenance, Pretreatment and Water Quality Monitoring Services Between the City of Salinas and Monterey One Water
For the City of Salinas Industrial Wastewater Treatment Facility Page 1 of 10
AGREEMENT FOR PRETREATMENT AND WATER QUALITY
MONITORING SERVICES OPERATION AND MAINTENACE BETWEEN
THE CITY OF SALINAS AND MONTEREY ONE WATER
FOR THE CITY OF SALINAS INDUSTRIAL WASTEWATER
TREATMENT FACILITY
This Agreement for Pretreatment and Water Quality Monitoring Services and Operations and Maintenance between the City of Salinas and Monterey One Water for the City of Salinas Industrial Wastewater Treatment Facility (the “Ag reement” and/or “Contract”) is made and entered into this ___ day of ____ 20__, by and between the CITY OF SALINAS, a California Charter city and municipal corporation (hereinafter “City”), and MONTEREY ONE WATER, a Joint Powers Authority, (hereinafter “ M1W”). The City and M1W are referred to herein individually as “Party” or collectively as “the Parties.”
RECITALS
WHEREAS, the City owns and operates an Industrial Wastewater Collection and Conveyance System (“IWCCS”) that receives and conveys approximately 3,000 acre-feet/year of industrial wastewater (“IWW”) from approximately 25 agricultural processing and related businesses (“Dischargers”) located in the city of Salinas . The City conveys approved flow allotments of IWW from the Dischargers t o its Industrial Wastewater Treatment Facility (“IWTF”) located at 240 South Davis Road. The IWW is generally treated by aeration and disposed of by evaporation and percolation in ponds and drying beds;
WHEREAS, the California Regional Water Quality Control Board, Central Coast Region (“Regional Water Board”) enrolled the IWTF into General Waste Discharge Requirements Order No. R3 -2004-0066 (“General Order") to regulate its operations (Exhibit A ). Per the General Order, the City must implement a Pretreatment Program for source control and compliance monitoring of discharges to the IWTF. The Pretreatment Program requires pretreatment, water quality monitoring, and periodic inspections of Discharger facilities . The Pretreatment Program is codified within Chapter 36, Article III of the Salinas Municipal Code; and
WHEREAS, M1W has requisite skill s, training and expertise to properly perform services specified herein; and M1W is willing to render such professional services as herein defined on the following terms and conditions.
NOW, THEREFORE, the City and M1W agree as follows:
TERMS
1. Scope of Service. The required scope of M1W’s services are described in Exhibit B , attached hereto and incorporated herein by reference. Alternate Scope of Work Tasks outlined in Exhibit C may be implemented upon mutual written agreement of both Parties. 235
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2. Term; Completion Schedule. This Agreement shall be deemed to have commenced on April 1, 2026, and shall terminate on December 31, 2031. This Agreement may be extended only upon mutual written consent of the Parties for up to two (2) additional five (5) year terms not to exceed December 31, 2041, and may be terminated only pursuant to the terms of this Agreement.
3. Compensation. The City hereby agrees to pay M1W for services rendered pursuant to this Agreement on a time and materials basis according to the rates of compensation set forth in Exhibit D. The total amount of compensation to be paid under this Agreement annually shall not exceed $380,000 in the first year and said cap shall increase annually at the beginning of each fiscal year (July 1) according to Consumer Price Index for All Urban Consumers (CPI -U), San Francisco –Oakland–Hayward Area, as published by the U.S.
Department of Labor, Bureau of Labor Statistics. The adjustment shall be calculated based on the most recently published CPI -U for the preced ing 12-month period available at the time of the adjustment.
4. Billing. M1W shall submit an itemized invoice to the City, prepared in a form satisfactory to the City, describing its services and costs for the period covered by the invoice. M1W invoices shall include the following information for which such services cost or pertain:
a. A brief description of services performed;
b. The date the services were performed;
c. The number of hours spent and by whom;
d. A brief description of any costs incurred; and
e. M1W’s signature.
Any such invoices shall be in full accord with any and all applicable provisions of this Agreement.
The City shall make payment on each such invoice within thirty (30) days of receipt; provided, however, that if M1W submits an invoice which is incorrect, incomplete, or not in accord with the provisions of this Agreement, the City shall not be obligated to process any payment to M1W until thirty (30) days after a correct and complying invoice has been submitted by M1W. The City shall process the undisputed portion immediately.
5. Additional Copies. If the City requires additional copies of reports, or any other material which M1W is required to furnish as part of the services under this Agreement, M1W shall provide such additional copies as are requested, and the City shall compensate M1W for the actual costs related to the production of such copies by M1W.
6. Responsibility of M1W. By executing this Agreement, M1W agrees that the services to be provided and work to be performed under this Agreement shall be performed in a fully competent manner. By executing this Agreement, M1W further agrees and represents to the City that M1W possesses, or shall arrange to secure from others, all of the necessary 236
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For the City of Salinas Industrial Wastewater Treatment Facility Page 3 of 10 professional capabilities, experience, resources, and facilities necessary to provide the City the services contemplated under this Agreement and that the City relies upon the professional skills of M1W to perform M1W’s work. M1W further agrees and represents that M1W shall follow the current, generally accepted practices in this area to the profession to make findings, render opinions, prepare factual presentations, and provide professional advice and recommendations rega rding the scope of work for which the services are rendered under this Agreement.
7. Responsibility of the City. To the extent appropriate to the scope of work to be completed by M1W pursuant to this Agreement, the City shall:
a. Assist M1W by placing at its disposal all available information pertinent to the scope of work, including but not limited to, previous reports, Discharger compliance history, and any other relevant data. Nothing contained herein shall obligate the City to incur any expense in connection with completion of studies or acquisition of information not otherwise in the possession of the City.
b. Examine all studies, reports, sketches, drawings, specifications, proposals, and other documents presented by M1W, and render verba lly or in writing as may be appropriate, decisions pertaining thereto within a reasonable time so as not to delay the services of M1W.
c. City Manager, or his designee, shall act as City’s representative with respect to the work to be performed under this Agreement. Such person shall have the complete authority to transmit instructions, receive information, interpret and define the City’s policies and decisions with respect to materials, equipment, elements, and systems pertinent to M1W’s services. The City may unilaterally change its representative upon notice to M1W.
d. Give prompt written notice to M1W whenever the City observes or otherwise becomes aware of any defect in a scope task.
8. Acceptance of Work Not a Release. Acceptance by the City of the work to be performed under this Agreement does not operate as a release of M1W from professional responsibility for the work performed.
9. Indemnification and Hold Harmless. The Parties agree that they shall defend, indemnify, and hold harmless the other Party (including the Party, its officers, officials, employees, volunteers, and agents) from and against any and all claims, liabilities, and losses whatsoever occurring or resulting to any person, firm, corporation or entity for foreseeable consequential damage, property damage, injury, or death arising out of or connected with that Party’s negligence or non-performance of its obligations under this Agreement.
10. Dispute Resolution.
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a. If any dispute arises between the Parties as to proper interpretation or application of this Agreement, the Parties shall first seek to resolve the dispute in accordance with this Agreement. The pendency of a dispute shall not excuse M1W from full and timely performance in accordance with the terms of this Agreement.
b. If any dispute under this Agreement arises the Parties shall first meet and confer in a good faith attempt to resolve the matter between themselves. Both Parties shall make all reasonable efforts to provide the other Party all of the information that the Party has in its possession that is relevant to the dispute, so that the Party will have ample information with which to reach a decision.
c. If an agreement cannot be reached, the Parties agree to mediate any disagreements in good faith and share equally in the costs of doing so.
d. Should any of the Parties determine a dispute cannot be resolved in mediation, it is agreed that the dispute may be resolved in a court of law competent to hear the matter.
11. Insurance. M1W shall procure and maintain for the duration of this Agreement insurance meeting the requirements specified in Exhibit E hereto.
12. Access to Records. M1W shall maintain all preparatory books, records, documents, accounting ledgers, and similar materials including but not limited to calculation and survey notes relating to work performed for the City under this Agreement on file for at least three (3) years following the date of final payment to M1W by the City. Any duly authorized representative(s) of the City shall have access to such records for the purpose of inspection, audit, and copying at reasonable times during M1W’s usual and customary business hou rs.
M1W shall provide proper facilities to City’s representative(s) for access and inspection.
13. Assignment. It is recognized by the Parties hereto that a substantial inducement to the City for entering into this Agreement was, and is, the professional repu tation and competence of M1W. This Agreement is personal to M1W and shall not be assigned by it without express written approval of the City.
14. Changes to Scope of Work. The City may at any time, and upon a minimum of two weeks written notice, seek to modify the scope of services to be provided for any scope task to be completed under this Agreement. M1W shall, upon receipt of said notice, determine the impact on both time and compensation of such change in scope and notify the City in writing.
Rate of compensation shall be based upon M1W’s rates shown in Exhibit D of this Agreement. Upon agreement between the City and M1W as to the extent of said impacts to time and compensation, an amendment to this Agreement shall be prepared describing such changes. Execution of the amendment by the City and M1W shall constitute M1W’s notice to proceed with the changed scope.
15. Ownership of Documents. Title to all final documents, including drawings, specifications, 238
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For the City of Salinas Industrial Wastewater Treatment Facility Page 5 of 10 data, reports, summaries, co rrespondence, photographs, computer software (if purchased on the City’s behalf), video and audio tapes, software output, and any other materials with respect to work performed under this Agreement shall vest with the City at such time as the City has compensated M1W, as provided herein, for the services rendered by M1W in connection with which they were prepared. The City agrees to hold harmless and indemnify M1W against all damages, claims, lawsuits, and losses of any kind including defense costs arising out of any use of said documents, drawings, and/or specifications on any other project without written authorization of M1W.
16. Termination.
a. Either Party may terminate this Agreement without cause by providing the other Party with thirty (30) days’ written notice.
b. Upon termination, M1W shall be entitled to payment of such amount as fairly compensates M1W for all work satisfactorily performed up to the date of termination based upon M1W’s rates shown in Exhibit D, except that:
1. In the event of termination by the City for M1W’s default, the City shall deduct from the amount due to M1W the total amount of additional expenses incurred by the City as a result of such default. Such deduction from amounts due to M1W are made to compensate the City for its actual additional costs incurred in securing satisfactory performance of the terms of this Agreement, including but not limited to, costs of engaging another consultant(s) for such purposes.
The City shall provide all relevant document ation to M1W to provide the expense justification including but not limited to quotes, invoices, and contract agreements with third parties secured to perform services under this Agreement.
In the event that such additional expenses shall exceed amounts ot herwise due and payable to M1W hereunder, M1W shall pay the City the full amount of such expense.
c. In the event that this Agreement is terminated by the City for any reason, M1W shall:
1. Upon receipt of written notice of such termination promptly cease all services under the scope of work, unless otherwise directed by the City; and
2. Deliver to the City all documents, data, reports, summaries, correspondence, photographs, computer software output, video and audio tapes, and any other materials provided to M1W or prepared by or for M1W or the City in connection with this Agreement. Such material is to be delivered to the City in completed form; however, notwithstanding the provisions of Section 1 4 herein, the City may condition payment for services rendered to t he date of termination upon M1W’s delivery to the City of such material.
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For the City of Salinas Industrial Wastewater Treatment Facility Page 6 of 10 d. In the event that this Agreement is terminated by the City for any reason, the City is hereby expressly permitted to assume the scope of work and complete it by any means, including but not limited to, an agreement with another party.
e. The rights and remedy of the City and M1W provided under this Section are not exclusive and are in addition to any other rights and remedies provided by law or appearing in any other section of this Agreement.
17. Compliance with Laws, Rules, and Regulations . Services performed by M1W pursuant to this Agreement shall be performed in accordance and full compliance with all applicable federal, state, and City laws and any rules or regulations promulgated thereunder.
18. Exhibits Incorporated. All exhibits referred to in this Agreement and attached to it are hereby incorporated in it by this reference. In the event there is a conflict between and of the terms of this Agreement and any of the terms of any exhibit to the Agreement, the terms of the Agreement shall control the respective duties and liabilities of the Parties.
19. Independent Contractor. The Parties agree that M1W shall be an independent contractor with regard to providing services under this Agreement and that M1W's employees or agents shall not be considered to be employees or agents of the City for any purpose and will not be entitled to any of the benefits that the City provides for its employees.
20. Integration and Agreement. This Agreement represents the entire understanding of the City and M1W as to those matters contained herein. No prior oral or written understanding shall be of any force or effect with respect to those matters contained herein. This Agreement may not be modified or altered except by amendment in writing signed by both Parties.
21. Jurisdiction. This Agreement shall be administered and interpreted under the laws of the State of California. Jurisdiction of litigation arising from this Agreement shall be in the State of California, in the County of Monterey or in the appropriate federal court with jurisdiction over the matter.
22. Severability. If any part of this Agreement is found to be in conflict with applicable laws, such part shall be inoperative, null and void insofar as it is in conflict with said laws, but the remainder of the Agreement shall continue to be in full force and effect.
23. Notices.
a. Written notices to the City hereunder shall, until further notice by City, be addressed to:
City Manager
City of Salinas
200 Lincoln Avenue
Salinas, California 93901 With a copy to:
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City of Salinas
200 Lincoln Avenue
Salinas, California 93901
b. Written notices to M1W shall, until further notice by M1W, be addressed to:
Executive Officer
Monterey One Water
5 Harris Court, Building D
Monterey, CA 93940
M1W Legal Counsel
Best, Best & Kreiger
655 West Broadway, Suite 1500
San Diego, CA 92101
c. The execution of any such notices by the City Manager shall be effective as to M1W as if it were by resolution or order of the City Council, and M1W shall not question the authority of the City Manager to execute any such notice.
d. All such notices shall either be delivered personally to the other Party’s designee named above or shall be deposited in the United States Postal Service Mail, properly addressed as aforesaid, postage fully prepaid, and shall be effective the day following such deposit in the mail.
24. Nondiscrimination. During the performance of this Agreement, the Parties shall not discriminate against any employee or applicant for employment because of race, color, religion, ancestry, creed, sex, national origin, familial status, sexual orientation, age (over 40 years) or disability. The Parties shall take affirmative action to ensure that applicants are employed, and that employees are treated during employment without regard to their race, color, religion, ancestry, creed, sex, national origin, familial status, sexual orientation, age (over 40 years) or disability.
25. Conflict of Interest. M1W warrants and declares that it presently has no interest, and shall not acquire any interest, direct or indirect, financial or otherwise, in any manner or degree which will render the services required under the provisions of this Agreement a violation of any applicable local, state or federal law. M1W further declares that, in the performance of this Agreement, no subcontractor or person having such an interest shall be employed.
In the event that any conflict of interest should nevertheless hereinafter arise, M1W shall promptly notify the City of the existence of such conflict of interest so that City may determine whether to terminate this Agreement. M1W further warrants its compliance with the Political Reform Act (Government Code section 81000 et seq.) and the Salinas City Code Chapter 2A that apply to M1W as the result of the M1W’s performance of the work or services pursuant to the terms of this Agreement. 241
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26. Headings. The section headings appearing herein shall not be deemed to govern, limit, modify, or in any manner affect the scope, meaning or intent of the provisions of this Agreement.
27. Attorney’s Fees. In case suit shall be brought to interpret or to enforce this Agreement, or because of the breach of any other covenant or provision herein contained, the prevailing Party in such action shall be entitled to recover their reasonable attorneys’ fees in addition to such costs as may be allowed by the Court. Attorneys’ fees, if awarded, shall be calculated at the market rate.
28. Non-Exclusive Agreement. This Agreement is non-exclusive, and both the City and M1W expressly reserve the right to contract with other entities for the same or similar services.
29. Rights and Obligations Under Agreement. By entering into this Agreement, the Parties do not intend to create any obligations express or implied other than those set out herein; further, this Agreement shall not create any rights in any party not a signatory hereto.
30. Licenses. If a license of any kind, which term is intended to include evidence of registration, is required of M1W, its representatives, agents or subcontractors by federal, state or local law, M1W warrants that such license has been obtained, is valid and in good standing, and that any applicable bond posted in accordance with applicable laws and regulations.
31. Counterparts. This Agreement may be executed in one or more counterparts, each of which shall be deemed an original, but all of which together shall constitute a single agreement.
32. Legal Representation. Each Party affirms that it has been represented by legal counsel of its own choosi ng regarding the preparation and the negotiation of this Agreement and the matters and claims set forth herein, and that each of them has read this Agreement and is fully aware of its contents and its legal effect. Neither Party is relying on any statement of the other Party outside the terms set forth in this Agreement as an inducement to enter into this Agreement.
33. Joint Representation. The language of all parts of this Agreement shall in all cases be construed as a whole, according to its fair meaning, a nd not strictly for or against any Party. No presumptions or rules of interpretation based upon the identity of the Party preparing or drafting the Agreement, or any part thereof, shall be applicable or invoked.
34. Warranty of Authority. Both Parties represents and warrants that it has the right, power, and authority to enter into this Agreement. Both Parties further represents and warrants that it has given any and all notices, and obtained any and all consents, powers, and authorities, necessary to permit it, and the persons entering into this Agreement for it, to enter into this Agreement.
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35. No Waiver of Rights. Waiver of a breach or default under this Agreement shall not constitute a continuing waiver or a waiver of a subsequent breach of the same o r any other provision of this Agreement. The failure to provide notice of any breach of this Agreement or failure to comply with any of the terms of this Agreement shall not constitute a waiver thereof. Failure on the part of either Party to enforce any provision of this Agreement shall not be construed as a waiver of the right to compel enforcement of such provision or any other provision. A waiver by the City of any one or more of the conditions of performance under this Agreement shall not be construed a s waiver(s) of any other condition of performance under this Agreement.
IN WITNESS WHEREOF, the Parties hereto have made and executed this Agreement on the date first written above.
MONTEREY ONE WATER
By:
Paul A. Sciuto
Its: Executive Officer
Approved as to Form:
James Gilpin, Legal Counsel
CITY OF SALINAS
By:
René Mendez
Its: City Manager
Approved as to Form:
Christopher Callihan, City Attorney
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Exhibit A. General Waste Discharge Requirements Order No. R3-2004-0066 for Discharges of Fruit and Vegetable Processing Waste (General Permit) Requirements
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Exhibit B. Required Scope of Work
November 2025
Scope of Work for services shall include pretreatment and water quality monitoring services (e.g. sampling, inspection, and program administration services). Notwithstanding the requirements of Exhibit B, and the other terms and conditions of this Agreement, the City shall have primary authority and responsibility for pursuing enforcement actions against dischargers within its Industrial Wastewater Collection and Conveyance System (IW CCS). M1W shall not be responsible for any costs or liability incurred by the City as a result of the City failing to comply with its enforcement obligations under this Agreement or failing to implement enforcement actions or related measures at the recommendation M1W. Consistent with the requirements of 40 C.F.R. section 403.8, and M1W’s Ordinances, M1W shall retain the right to pursue enforcement against any discharger to the Community Sanitary Sewer as defined in M1W Ordinance 2023-01.
A. SOURCE CONTROL DIVISION:
1. Staffing: M1W shall provide sufficient staff to efficiently perform tasks under this Required Scope of Work. Staff shall be properly trained and certified , including maintaining requisite certification through the California Water Environment Association (CWEA) or equivalent accreditation for Environmental Compliance.
2. Billing Sampling: M1W’s Source Control staff shall perform the following tasks related to City billings. See B.1 below for M1W’s Administration tasks related to billings. a. Sample Significant Industrial User (SIU) discharges to the IWCCs weekly for biochemical oxygen demand (B OD) unless sampling cannot be conducted. Reasons for not conducting sampling may include, but are not limited to:
i. Sample point is inaccessible
ii. No discharges to the IWCCS
iii. M1W staff schedule conflicts
iv. At the direction of City staff
b. Sample non -SIU discharges to the IWCCs bi-monthly for BOD unless sampling cannot be conducted. Reasons for not conducting sampling may include, but are not limited to:
i. Sample point is inaccessible
ii. No discharges to the IWCCS
iii. M1W staff schedule conflicts
iv. At the direction of City staff
c. Collect, pack, and transport samples to the contract lab for analysis d. Review and evaluate contract lab data for anomalies
e. Notify the City and industry of any anomalous monitoring results f. Coordinate with M1W’s Customer Service to provide data for billing preparation (see B.1 below)
3. General Order Compliance: Per General Waste Discharge Requirements Order No. R3-2004- 0066 (“General Order") Monitoring and Reporting Program (MRP) and Site -Specific Requirements dated July 23, 2024 (Exhibit A), M1W Source Control staff shall perform the following General Order compliance tasks:
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a. Sampling Schedule: Unless otherwise specified or approved by the City , sampling must be performed as follows:
Monitoring period Sample Collection Time
Quarterly1 January, April, July and October
Semiannually April and October
Annually October
1 M1W does not currently perform quarterly monitoring services, however, should the City request M1W support to complete monitoring (see 3.h below), monitoring will be completed according to the schedule listed in Table 2 of the MRP.
b. Monitoring Locations: For compliance with General Order monitoring requirements, samples shall be collected from the locations described below:
Sample Title Sample Description
Industrial User (IU) Monitoring location representative of the IU’s process wastewater discharge to the IWCCS
c. Water Supply Monitoring: M1W’s Source Control staff shall collect representative samples of the water supply at City-designated wells at the IUs for analysis as follows:
Constituent Units Sample Type Minimum Frequency
Calcium mg/L Grab Annually
Magnesium mg/L Grab Annually
Sodium mg/L Grab Annually
Sulfate mg/L Grab Annually
Carbonate mg/L Grab Annually
Bicarbonate mg/L Grab Annually
Chloride mg/L Grab Annually
Total Hardness mg/L Grab Annually
Total Alkalinity mg/L Grab Annually
Total Dissolved Solids (TDS) mg/L Grab Annually
pH mg/L Grab Annually
Electrical Conductivity (EC) mg/L Grab Annually
Iron mg/L Grab Annually
Nitrate (as N) mg/L Grab Annually
d. SIU Sampling: M1W’s Source Control staff shall conduct semiannual sampling of all SIUs in accordance with the General Order and Salinas City Code Section 36-25.1:
Constituent Limit Units Sample Type Sampling Frequency
Arsenic 0.83 mg/L Composite Semiannually
Cadmium 0.06 mg/L Composite Semiannually
Chromium (total) 0.48 mg/L Composite Semiannually
Copper 1.42 mg/L Composite Semiannually
Cyanide 3.02 mg/L Grab Semiannually
Lead 1.94 mg/L Composite Semiannually
Mercury 0.01 mg/L Composite Semiannually
Nickel 2.91 mg/L Composite Semiannually
Silver 0.31 mg/L Composite Semiannually
Zinc 2.47 mg/L Composite Semiannually
Temperature Part II Sec 1 mg/L Grab Semiannually
pH 5.0-11.0 mg/L Grab Semiannually
Chloride -- mg/L Composite Semiannually
Total Dissolved Solids (TDS) -- mg/L Composite Semiannually 246
e. IWTF Flow Monitoring: M1W’s Source Control staff shall provide the following flow monitoring data to the City for compliance with the General Order:
Parameter Units Sample
Type
Minimum Sampling
Frequency
Influent Flow Diverted to RTP from TP1 Shunt Valve MGD Metered Daily Effluent Flow Diverted to RTP from Pond 3 Pump
Station
MGD Metered Daily
f. Annual Report: M1W shall provide as-needed support to the City in preparation of the Annual Monitoring Report due by January 30 th annually as directed by the City. M1W may provide information pertinent to the following:
i. A summary of pretreatment activities
ii. Number and name of SIUs
iii. Monitoring results
iv. Non-compliance
v. Enforcement
vi. New IUs
g. Sampling and Analysis Provisions:
i. All samples must be collected by a qualified person, trained in proper procedures for collecting the samples. The name of the sampler, sample type (grab or composite), time, date, location, bottle/container type, and any preservative used for each sample m ust be recorded on the sample Chain of Custody (COC) form. The COC must also contain all custody information including date, time, and to whom samples were relinquished. ii. All sampling, sample preservation, and analysis shall be performed in accordance with 40 CFR Part 136 “Guidelines Establishing Test Procedures for the Analysis of Pollutants.”
iii. All analysis shall be performed by a n ELAP certified laboratory certified for such analyses or by field instruments properly operated and maintained according to manufacturer recommendations.
iv. M1W shall ensure that records of all monitoring information collected by M1W on City’s behalf pursuant to the General Order shall include:
1. The date, exact place, and time of sampling or measurements;
2. The individual(s) who per formed the sampling, and/or measurements;
3. The date(s) analyses were performed;
4. The individual(s) who performed the analyses;
5. Method detection limits and identification of either practical quantification levels or limits of quantitation
6. The analytical techniques or methods used;
7. All sampling and analytical results; and,
8. All monitoring equipment calibration and maintenance records.
h. Upon request of the City, M1W’s Source Control staff may perform additional sampling to support the City’s compliance with t he General Order as listed in Exhibit C . The City will incur costs of these additional services per the Compensation Schedule and Hourly Rates for Basic Services provided in Exhibit D.
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4. Other Sampling Services:
a. Non-SIU Sampling: M1W’s Source Control staff shall conduct sampling of non-SIU IWCCS discharges upon request of the City as needed for pollutants of concern identified by the City.
5. Inspection Services:
a. Conduct a nnual inspections of all permitted industries using City -approved forms and/or devices (e.g., tablet)
b. Conduct a s-needed inspections of permitted industries using City-approved forms and/or devices (e.g., tablets)
c. Record findings in inspection reports
d. Brief the City on compliance concerns and recommended follow-up actions
e. Transmit inspection findings, including reports, photos, videos, and other pertinent information to the City
6. Program Administration Services:
a. Act as liaison between permitted industries and City;
b. Draft Industrial Wastewater Discharge Permits for City review , approval, and issuance;
c. Provide as needed support to City staff for responding to regulator requests for information, audits, and inquires;
d. Provide best professional judgement in recommending compliance, enforcement or follow-up needs;
e. Support the Cit y in preparing required documentation for permit renewal or continuation of coverage under the General Order; and
f. Provide notification to the City of any IWCCS discharge which could result in upset, interference, or passthrough at the IWTF or Community Sanitary Sewer during active diversion
7. Equipment: Where needed, provide appropriate technology, equipment, and hand tools as well as vehicle(s) necessary to complete the task at a performance level required. For other than normal wear, M1W will be required to replace City equipment that has been rendered unsuitable to perform its intended task caused by M1W’s negligence or misuse. Alternatively, M1W may provide its own equipment.
B. ADMINISTRATION:
1. Billing Services: M1W will collect and store user flow data, make calculations of monthly costs for each user, and provide documentation to the City for its records. M1W will transmit these billings to the IUs on behalf of the City.
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Exhibit C. Alternate Scope of Work
With prior written agreement between the City of Salinas City Manager and the Monterey One Water (M1W) Executive Officer or Assistant General Manager, the following Alternate Scope of Work Tasks may be implemented. Alternate Scope of Work Tasks may include but are not limited to: all services required to manage, coordinate , operate, and maintain the City of Salinas' Industrial Wastewater Treatment Facility (IWTF) and associated facilities . Any services provided by M1W shall be in conformance with all relevant permit req uirements, associated local, state and Federal regulations, best management practices (as addressed in the California Stormwater Quality Association's Stormwater Best Management Practices Handbook for Industrial and Commercial users), as well as the criteria established within the City of Salinas' Industrial Wastewater Treatment Facility Operation and Maintenance Manual, October 2021 (“IWTF O&M Manual”). A copy of this manual is available at the City Corporation yard. Variations to this scope of work will only be allowed through written request and response.
1. Staffing: Appropriate (in terms of numbers to perform duties within desired time frames) and sufficiently qualified (holding certificates as required by state, with training and experience to conduct work in a professionally skilled effective and efficient manner) staff to perform Alternate Scope of Work Tasks as mutually agreed upon by the City and M1W.
2. Integration with City Staff: M1W shall integrate the skills, knowledge, and abilities of the City's Plant Operator position into their management of the IWTF. City staff will work with M1W on a full-time basis, considering normal time off for vacations, sick leave, and training time.
3. Operational:
a. Perform sampling, testing, sludge handling, and monitoring services
b. Perform operation and maintenance (O&M) of the IWTF and Industrial Wastewater Collection and Conveyance System (IWCCS) twenty-four (24) hours a day; seven days (7) per week throughout the year (365 days/year)
c. Make recommendations to improve operations of the IWTF
d. Perform inspections of the treatment and disposal systems at least bi -weekly.
Document compliance status with General Order Prohibitions B.1, B.2, B.6., and B.7:
i. The discharge of any waste to surface waters is prohibited. ii. The discharge of any waste(s) including overflow, bypass, seepage, and overspray, from transport, treatment, storage, or disposal systems to adjacent drainageways or adjacent properties not authorized by the Executive Officer is prohibited
iii. The discharge or reuse of waste on land that is not under the control of the discharger is prohibited unless specifically authorized by the Executive Officer.
iv. Bypass or overflow of treated or untreated vegetable processing waste from transport, treatment, and disposal facilities is prohibited
e. Perform daily visual inspection of the treated effluent ponds
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f. General Order Compliance: Per General Waste Discharge Requirements Order No. R3-2004- 0066 (“General Order") Monitoring and Reporting Program and Site -Specific Requirements dated July 23, 2024 (Exhibit A), M1W Source Control staff shall perform the following General Order compliance tasks:
i. Wastewater Pollutant Monitoring : Representative influent (IS -1) and effluent (ES-2) samples shall be collected and analyzed as follows:
Constituent Units IS-1 Frequency ES-1 Frequency
Five-Day Biochemical Oxygen Demand
(BOD5)
mg/L Monthly Monthly
Settleable Solids (SS) -- Monthly
Total Suspended Solids (TSS) mg/L Monthly Monthly
Total Dissolved Solids (TDS) mg/L Monthly Monthly
Total Haloacetic Acids1 mg/L Monthly Monthly
Total Trihalomethanes2 mg/L Monthly Monthly
Sodium mg/L Quarterly Quarterly
Chloride mg/L Quarterly Quarterly
Sulfate mg/L Quarterly Quarterly
Nitrate or Nitrite + Nitrate (as N) mg/L Quarterly Quarterly Total Kjeldahl Nitrogen (as N) mg/L Quarterly Quarterly Total Nitrogen (as N) mg/L Quarterly Quarterly
Total Phosphate (as P) mg/L -- Annually
Orthophospate mg/L -- Annually
Total Chlorine Residual mg/L Quarterly Quarterly
Carbonate mg/L -- Annually
Bicarbonate mg/L -- Annually
Calcium mg/L -- Annually
Magnesium mg/L -- Annually
Potassium mg/L -- Annually
Metals3 mg/L -- Semiannually5
Aluminum mg/L -- Semiannually5
Total Coliform mg/L -- Annually5
Oil and Grease mg/L -- Annually5
Copper mg/L -- Annually5
Pesticides4 mg/L -- Annually5
1Monochloro-, Dichloro-, Trichloro-, Monobromo-, Dibromoacetic Acid 2Chloroform, Bromodichloroemthane, Dibromochloromethane, and Bromoform 3 California Code of Regulations (CAM 17) Metals (dissolved ): Antimony (Sb), Arsenic (As), Barium (Ba), Beryllium (Be), Cadmium (Cd), Chromium (Cr), Cobalt (Co), Lead (Pb), Mercury (Hg), Molybdenum (Mo), Nickel (Ni), Selenium (Se), Silver (Ag), Thallium (TI), Vanadium (V) and Zinc (Zn) 4 Must include potentially soluble pesticides that are known to exist on the fruit and vegetables processed by the indirect dischargers, and pesticides present in urban stormwater, as sampled pursuant to the City’s NPDES stormwater permit. This may include pyrethroids, fipronil, imi dacloprid, carbamates, organochlorine pesticides, or organophosphorus pesticides. 5 Must make every effort to collect the annual sample in the third quarter (October/November timeframe) two weeks after the seasonal first flush stormwater is diverted to the IWTF.
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ii. Pond Monitoring : representative samples of wastewater contained in each pond shall be collected and analyzed as follows. Grab samples must be taken at one-foot depth and analyzed by a calibrated field device:
Constituent Units Sample Type Minimum Sampling Frequency pH pH units Grab Weekly
DO mg/L Grab Weekly
Freeboard 0.1 feet Measured Weekly
Odors -- Observation Weekly
Berm Condition -- Observation Monthly
Sludge Depth 0.1 feet Measured Annually
iii. Groundwater Monitoring: Representative samples of groundwater must be collected from shallow wells upgradient and downgradient of disposal areas to ascertain compliance with the General Order as follows:
Constituent Units Sample Type Minimum Sampling Frequency Depth to Groundwater feet Measured Quarterly
pH pH units Grab Quarterly
Total Dissolved Solids
(TDS)
mg/L Grab Semi-annually
Sodium mg/L Grab Semi-annually
Chloride mg/L Grab Semi-annually
Sulfate mg/L Grab Semi-annually
Nitrate (as N) mg/L Grab Semi-annually
Total Haloacetic Acids1 mg/L Grab Quarterly
Total Trihalomethanes2 mg/L Grab Quarterly
Carbonate mg/L Grab Annually
Bicarbonate mg/L Grab Annually
Calcium mg/L Grab Annually
Magnesium mg/L Grab Annually
Potassium mg/L Grab Annually
1Monochloro-, Dichloro-, Trichloro-, Monobromo-, Dibromoacetic Acid 2Chloroform, Bromodichloroemthane, Dibromochloromethane, and Bromoform
4. Safety:
a. M1W shall ensure that all confined-space entries will comply with OSHA regulations.
5. Maintenance: M1W shall comply with the IWTF O&M Manual regarding maintenance of miscellaneous equipment, such as pumps, generators, electrical controls, and other equipment.
Where proposed operations and maintenance will differ from that contained in the IWTF O&M Manual, M1W will ensure that such actions meet or exceed City requirements. a. Perform cleaning, repair, maintenance, and inspection of the IWCCS to include cleanouts, and lines to meet the requirements of the City Operations and Maintenance Manual, at least twice per year and, where appropriate, more frequently. b. Inspect and repair all security and safety devices including fencing, gates, flotation devices, etc. a minimum of twice per month and more often if appropriate. c. Coordinate with the City who retains responsibility to implement weed control at the 240 Davis Road facility and City properties at 156 Hitchcock. M1W should allow 6-8 weeks annually of the Operator's time for weed control operations. d. Inspect and clean all onsite lift and/or pump stations thoroughly as needed or required by the City. Add fuels and lubricants to equipment as needed.
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e. Test exercise emergency equipment ½ hour weekly or other frequency as specified by the City of Monterey Bay Air Resources District.
6. Compliance and Source Control:
a. Compile and submit draft copies of all reports to the City at least five (5) working days before due dates for the IWTF and IWCCS as required by the facility permits.
7. Engineering Services: Engineering, planning, and report preparation services for capital improvement programming, grant/funding applications, and project implementation (including, design, design management, permitting, entitlements assistance, bidding and bid services, public meetings, construction project ma nagement, engineering and inspection services) which shall be specifically requested in writing by the City, including related to all industrial wastewater, and stormwater conveyance and treatment facilities located at the City’s TP1 and Industrial Wastewater Treatment Facility sites.
2. Emergency Response: M1W shall provide 24/7/365 emergency response capability to support operation of the IWTF and IWCCS in the event of a natural disaster. M1W staff shall acknowledge and subsequently respond to applicable alarm(s) within one hour. 252
Exhibit D. Industrial Wastewater Treatment Facility Operation, Maintenance and Water Quality Monitoring Compensation Schedule and Hourly Rates for Basic Services
253
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Exhibit E. Insurance Requirements
November 2025
M1W shall procure and maintain for the duration of the contract insurance against claims for injuries to persons or damages to property which may arise from or in connection with the performance of the work hereunder and the results of that work by M1W, his agents, representatives, employees or subcontractors. City acknowledges that wholly or in l arge part M1W will satisfy these Insurance Requirements via its membership in a public agency risk sharing authority named California Sanitation Risk Management Authority (CSRMA). Further, City acknowledges that because these Insurance Requirements evident ly assume use of commercial insurance, some of the required submittals, verifications, endorsements, etc., may be in a form and numbering system atypical of commercial insurance, and City agrees to accept them if they substantially approximate those listed in these Insurance Requirements.
MINIMUM SCOPE AND LIMIT OF INSURANCE
Coverage shall be at least as broad as:
1. Commercial General Liability (CGL): Insurance Services Office Form CG 00 01 covering CGL on an “occurrence” basis, including products and completed operations, property damage, bodily injury and personal & advertising injury with limits no less than $2,000,000 per occurrence. If a gen eral aggregate limit applies, either the general aggregate limit shall apply separately to this project/location (ISO CG 25 03 or 25 04) or the general aggregate limit shall be twice the required occurrence limit.
2. Automobile Liability: ISO Form Number CA 00 01 covering any auto (Code 1), or if Tenant has no owned autos, hired, (Code 8) and non -owned autos (Code 9), with limit no less than $1,000,000 per accident for bodily injury and property damage.
3. Workers’ Compensation: as required by the State of California, with Statutory Limits, and Employer’s Liability Insurance with limit of no less than $1,000,000 per accident for bodily injury or disease.
4. Property insurance: against all risks of loss to any tenant personal property, improvements , or betterments at full replacement cost with no coinsurance penalty provision.
If the M1W maintains broader coverage and/or higher limits than the minimums shown above, the City requires and shall be entitled to the broader coverage and/or the higher limits maintained by the M1W. Any available insurance proceeds in excess of the specified minimum limits of insurance and coverage shall be available to the City.
Other Insurance Provisions
The insurance policies are to contain, or be endorsed to contain, the following provisions:
Additional Insured Status
The City, its officers, officials, employees, and volunteers are to be covered as additional insureds on the CGL policy with respect to liability arising out of work or operations performed by or on behalf of M1W including materials, parts, or equipment furnished in connection with such work or operations. General liability coverage can be provided in the form of an endorsement to the M1W’s insurance (at least as broad Amendment No. 1 to the Agreement for Operation, Maintenance and Water Quality Monitoring as ISO Form CG 20 10 11 85 or if not available, through the addition of both CG 20 10, CG 20 26, CG 20 33, or CG 20 38; and CG 20 37 if a later edition is used).
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Primary Coverage
For any claims related to this contract, M1W’s insurance coverage shall be primary coverage at least as broad as ISO CG 20 01 04 13 as respects the City, its officers, officials, employees, and volunteers. Any insurance or self-insurance maintained by the City, its officers, officials, employees, or volunteers shall be excess of M1W’s insurance and shall not contribute with it.
Notice of Cancellation
Each insurance policy required above shall provide that coverage shall not be canceled, except with notice to the City.
Waiver of Subrogation
M1W hereby grants to City a waiver of any r ight to subrogation which any insurer of M1W may acquire against the City by virtue of the payment of any loss under such insurance. M1W agrees to obtain any endorsement that may be necessary to affect this waiver of subrogation, but this provision applies regardless of whether or not the City has received a waiver of subrogation endorsement from the insurer.
Self-Insured Retentions
Self-insured retentions must be declared to and approved by the City. The policy language shall provide, or be endorsed to provide, that the self-insured retention may be satisfied by either the named insured or City.
Acceptability of Insurers
Insurance is to be placed with insurers with a current A.M. Best’s rating of no less than A:VII, unless otherwise acceptable to the City.
Verification of Coverage
M1W shall furnish the City with original certificates and amendatory endorsements or copies of the applicable policy language effecting coverage required by this clause. All certificates and endorsements are to be received and approved by the City before work commences. However, failure to obtain the required documents prior to the work beginning shall not waive M1W’s obligation to provide them. The City reserves the right to require complete, certified copies of all required insur ance policies, including endorsements required by these specifications, at any time.
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City of Salinas
Legislation Text
200 Lincoln Ave., Salinas,
CA 93901
www.cityofsalinas.org
File #: ID#26-123, Version: 1
Salinas Valley Tourism & Visitors Bureau Lease and Operating Agreements Approve a Resolution authorizing the City Manager to sign a Lease Agreement between the City of Salinas and the Salinas Valley Tourism & Visitors Bureau for the City-owned property located at 1A Station place; and an Operating Agreement between the City of Salinas and the Salinas Valley Tourism & Visitors Bureau for the operations of the California Welcome Center.
City of Salinas Printed on 3/19/2026Page 1 of 1
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CITY OF SALINAS
CITY COUNCIL STAFF REPORT
DATE: MARCH 24, 2026
DEPARTMENT: ADMINISTRATION
FROM: LISA MURPHY, ASSISTANT CITY MANAGER
TITLE: SALINAS VALLEY TOURISM & VISITORS BUREAU LEASE &
OPERATING AGREEMENTS
RECOMMENDED MOTION:
A motion to approve a resolution authorizing the City Manager to sign:
1. A Lease Agreement between the City of Salinas and the Salinas Valley Tourism & Visitors Bureau for the City-owned property located at 1A Station place; and
2. An Operating Agreement between the City of Salinas and the Salinas Valley Tourism & Visitors Bureau for the operations of the California Welcome Center.
EXECUTIVE SUMMARY:
The City has two agreements with the Salinas Valley Tourism and Visitors Bureau (SVTVB). The first agreement is a Lease Agreement for occupying the Historical Freight Building located at 1A Station Place and the second agreement is an Operating Agreement to operate as a California Welcome Center. The Lease Agreement expired July 1, 2025, and the Operating Agreement expired August 30, 2025.
BACKGROUND:
The SVTVB, formed in 2008, is a non-profit, 501-C4 created to promote the region with a focus on the agricultural, recreational and cultural richness of the Salinas Valley. In 201 3, the SVTVB was designated as a California Welcome Center (CWC). Originally located in the Westridge Shopping Center, the CWC moved to the Intermodal Transit Center, Freight Building in 2017. As a designated CWC, they promote tourism by providing directions, maps and suggestions on things to see and do in our area and statewide, distributing brochures and referrals to local attractions.
They are actively marketing and promoting Salinas as a destination for Heritage Tourism. The CWC features exhibits reflecting the diverse local industry, historical destinations and a permanent display of the history and culture of the Monterey Bay and the Salinas Valley.
Operating Agreement:
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Tourism Improvement Districts (TIDs) are special assessment districts authorized by the State that allow hospitality businesses to assess themselves to fund efforts to promote tourism within a particular region. In 2013, the Salinas Valley Tourism and Visitor’s Bureau (SVTVB) received approval from Visit California to establish a California Welcome Center within the City of Salinas.
A four-way Memorandum of Understanding (MOU) between the City of Salinas, the Monterey County Convention and Visitor’s Bureau (MCCVB), the SVTVB, and the City of Monterey was developed in order to develop a stable funding source from money generated through the TID.
The MOU established that the Welcome Center would receive $0.50 per occupied room -night at any Salinas lodging facility, which has been used to fund operations at the Welcome Center.
When the City of Monterey disestablished the existing TID, the MOU was terminated. The City entered into its own Operating Agreement in 2019 with the S VTVB to operate as a California Welcome Center under the same funding agreement. The Welcome Center relies upon these funds to operate. Through the past several years, the amount of revenue collected through the TID has declined significantly from its inception as shown in the table below.
The SVTVB submitted a request to the City for additional funds to be able to continue operating the CWC and to expand its staffing and marketing programs in preparation for the eventual arrival of additional trains at the ITC and to increase the number of visitors to the area. The request is for $200,000 for each year of the two-year agreement.
The request was considered by the Finance Committee at its March 1 7, 2026, meeting. The Finance Committee recommended the City Council authorize the additional funding for the Operational Agreement.
Lease Agreement:
In addition to the Operating Agreement, the City also has a Lease Agreement with SVTVB for the Southern Pacific Freight Building located at 1 Station Place. The Agreement began in 2017 with an optional two-year extension for a maximum of ten (10) years. The SVTVB requested a new lease agreement with a term of ten (10) years, with an option to renew it for an additional ten (10) years.
$138,944 $137,267 $131,465
$101,947
$117,394
$107,241
$91,465
-1.2% -4.2% -22.5% 15.2% -8.6% -14.7%
$(20,000)
$-
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
FY 2018 FY 2019 FY 2020 FY 2021 FY 2022 FY 2023 FY 2024 Revenue by FY
Revenue
% Difference
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The SVTVB has also requested the rent be reduced from the current $2,103.91 per month to $1.00 per month. The requested is based on their non -profit status, as well as the City’s current lease agreements with other non-profits such as the 1 st Mayors House, the Armory Building (PAL), Friends of the Salinas Library , and Salinas Valley Model Railroad & Historical Society . The proposed Lease Agreements reflects that request.
Finally, they have also requested a rent waiver for the months of April 2025 through the time of the new lease agreement.
The lease request was also presented to the Finance Committee on March 17 , 2026, where they approved recommending the requests to the City Council.
CEQA CONSIDERATION:
The City of Salinas has determined that the project is exempt from the California Environmental Quality Act (CEQA) Guidelines (Section 15301, Class 1) because the project proposes no change to existing use.
CALIFORNIA GOVERNMENT CODE §84308 APPLIES:
Yes, Government Code §84308/Levine Act applies to this item.
STRATEGIC PLAN INITIATIVE:
Approving the agreements supports the Councils Goal #1, Economic Development. The California Welcome Center promotes Salinas as a vibrant and historical destination. These efforts will elevate Salinas’ profile as an ideal place to live, work and visit.
DEPARTMENTAL COORDINATION:
City Administration coordinated the work on the lease and the operating agreement with the City Attorney’s office.
FISCAL AND SUSTAINABILITY IMPACT:
The fiscal impact for the new Lease Agreement, if approved as written would be:
Rent relief for FY25/26 in the amount of $5,956.77
Rent relief for FY26/27 in the amount of $25,246.92 and annually thereafter
The fiscal impact of the new Operating Agreement, if approved as written would be:
General Fund: $200,000 per year of the two-year agreement.
TID Funds: $95,000 (est.)
If approved, the funds will be allocated in the FY26/27 and the FY27/28 budget. Per the SVTVB, it is expected that over time, the impact to the General Fund would be offset by revenue from increased tourism, hotel stays and preparing the ITC for the pending rail service. 260
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ATTACHMENTS:
1. Letter from SVTVB
2. Resolution
3. Lease Agreement
4. Operating Agreement
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1 RESOLUTION NO. (N.C.S.)
RESOLUTION APPROVING AGREEMENTS WITH THE SALINAS VALLEY TOURISM AND VISITOR’S BUREAU FOR 1) THE OPERATION OF A CALIFORNIA WELCOME CENTER AND 2) A LEASE FOR THE CITY-OWNED PROPERTY LOCATED AT 1A STATION PLACE
WHEREAS, the Salinas Valley Tourism and Visitor’s Bureau (SVTVB) operates a California Welcome Center in Salinas located at 1A Station Place a city -owned property, which expired August 2025; and
WHEREAS, the Monterey County Convention and Visitor’s Bureau (MCCVB) manages a Tourism Improvement District (TID) that includes the City of Salinas and through this TID, the City of Salinas receives $0.50 per occupied room -night within the City of Salinas to spend with the stipulation that it be used to increase room night stays within the City; and
WHEREAS, the City of Salinas desires at this time to continue to fund the Welcome Center’s operations effective July 1, 2026 and wishes to utilize the money collected through the TID as well as an additional $200,000 per year of a two-year Operating Agreement to do so; and
WHEREAS, the existing Property Lease expired in July of 2025; and
WHEREAS, both SVTVB and the City desire to enter into the Lease Agreement (the “Lease”) to allow SVTVB to continue to utilize the Premises as a California Welcome Center to promote the City of Salinas as a vibrant tourist destination; and
WHEREAS, the term of the Property Lease Agreement shall be for a term of ten years with an option to renew for an additional ten years at a rental rate of $1.00 a month beginning July 1, 2026. In addition, the rent from April 1, 2025 through June 30, 2026 shall be waived; and
NOW, THEREFORE, BE IT RESOLVED that the Salinas City Council hereby finds and determines that the above recitals and accompanying Staff Report are true and correct and have served as the basis, in part, for the actions of the City Council set forth below; and
BE IT FURTHER RESOLVED THAT that the City Manager is hereby authorized and directed, for and on behalf of the City of Salinas , to execute the attached Lease Agreement and Operating Agreement between the City of Salinas and SVTVB; and
BE IT FURTHER RESOLVED THAT the City Council hereby determines that the proposed Agreement is Categorically Exempt pursuant to Public Resources Code 15301, as the Lease does not propose any change of use or expansion of any existing use; and
BE IT FURTHER RESOLVED that the City Council authorizes the City Manager or his/her designee to take such other actions as may be necessary to execute such other documents as are appropriate to effectuate the intent of this Resolution.
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2 PASSED AND APPROVED this 24th day of March, 2026, by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
APPROVED:
________________________
Dennis Donohue, Mayor
ATTEST:
_________________________
Patricia M. Barajas, City Clerk
Attached:
Exhibit A – Proposed Agreements
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To lead community efforts in creating economic development through the promotion of tourism for the tri-county region of Monterey, Santa Cruz and San Benito, as well as surrounding areas. 1A Station Place, Salinas CA
To: Salinas City Council, Salinas City Manager
SUBJECT: Request for City Compensation, Rent
The Salinas Valley Tourism and Visitors Bureau, SVTVB, has been working with City staff mem- bers to complete a new Lease and Operations Agreement Between the City of Salinas and Sa- linas Valley Tourism and Visitors Bureau Inc. for the operation of the California Welcome Center at 1A Station Place in Salinas California. Two issues that have been critical to the negotiation of these documents were City compensation and rent.
City Compensation: The SVTVB currently receives TID funding to promote tourism initiatives within the county. The Monterey County Tourism Improvement District (MCTID) Management District Plan is tasked with collecting $2.50 from all Salinas lodging facilities, in association with the MCTID operated by the Monterey County Convention and Visitors Bureau. $0.50 per room night is retained by the City of Salinas.
These funds collected from Salinas lodgings have been declining, resulting in diminished oper- ating funding for operating the Welcome Center. As a result, the proposed Operations Agree- ment Recitals, SVTVB desires to enter into this Agreement to provide for the City’s contribution of the Assessment toward SVTVB’s continued operation of the Welcome Center as a means of promoting tourism within Salinas.
The amount of this request to the City is for funding in the amount of $200,000 per year from the General Funds for a period of two years, to be initiated on July 1, 2026, and to continue until July 1, 2028. This is in addition to the annual TID fund distribution. The SVTVB also requests that the City continue discussions on future annual allocations that potentially may increase this compensation amount and the length of time that the City’s financial support continues in its partnership with the operation of the California Welcome Center.
Rent: Per the proposed terms of the Lease Agreement, the Tenant shall pay the entire year’s annual rent of $12.00 in one lump sum upon the commencement date, and annually on July 1, each year until the expiration of the term. Additionally, the SVTVB requests that the City waive the total rent payment due, (at the prior rate schedule), that accrued during this protracted pe- riod of negotiation and that the proposed $12 per year be retroactive to the date of April 2025 when the Lease negotiation was initiated.
We are eager to continue to build a strong partnership with the City to enhance the initiatives that are gaining support from our local and regional partnerships. The investment of City funds will result in economic growth for tourism in Salinas and regionally.
Respectfully,
Craig Kaufman,
Executive Director, SVTVB
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To lead community efforts in creating economic development through the promotion of tourism for the tri-county region of Monterey, Santa Cruz and San Benito, as well as surrounding areas.
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3/13/26 Salinas Valley Tourism and Visitors Bureau
CWC 2026 / 2027 Budget
Budget
July 1, 2026-June 30, 2027
Income
Certified Folder 3,200$
Donations 5,000$
Grants / Investments 25,000$
Sales of Product Income 1,000$
Tourism Improvement District 85,000$
City of Salinas 200,000$
Gross Income 319,200$
Expenses
Accounting Services 4,425$
Advertising / Marketing 45,000$ A Bad Debt -$
Bank Charges
Merchant Fees 300$
Cleaning Supplies 300$
CPA - Tax Accountant 2,500$
Capital Site Improvements 30,000$ B Designation Fees 5,000$
Display and Décor 2,500$
Dues & Subscriptions 2,100$
Event Expense 2,500$
Insurance 6,200$
D&O Insurance 1,200$
Legal & Professional Fees 1,000$
Legal Fees
Meals and Entertainment 1,000$
Office Equipment 4,000$
Office Expenses 1,000$
Penalties & Interest -$
Permits & Fees -$
Personal Property Tax -$
Postage Expense 300$
Rent or Lease 12$
Repair & Maintenance 1,200$
Salaries/Wages
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3/13/26 Salinas Valley Tourism and Visitors Bureau
CWC 2026 / 2027 Budget
Payroll Service 800$
Payroll Burden 13,500$
Salaries/Wages-Part Time Employee (2) 40,000$
Salary/Wages-Executive Director 104,000$
Health Insurance-Executive Director 25,000$
Workers' Comp Insurance 3,125$
Supplies 400$
Office Supplies 1,600$
Restroom Supplies 550$
Taxes & Licenses 150$
Training/Seminars/Education -$
Travel - Hotel, Parking, Flights 3,200$
Travel-Mileage 650$
Travel - Meals -$
Utilities
Telephone & Internet 4,000$
Website Hosting & Management $ 1,000 Total Expenses 308,512$
Net Operating Income
Other Income
Interest Earned
Net Other Income
Net Position / Profit-Loss 10,688$
AAdvertsing / Marketing
Co-op marketing with Heritage Park stakeholders to include, National Steinbeck Cntr, Steinbeck House, First Mayors House, MSVRR group
Creation of a bi-lingual rack card of Salinas City Regional Heritage Center at Heritage Park plus printing and distribution.
Amtrak and NPS -Trails and Rails program for the Juan Bautista de Anza Trail Site participation at Rodeo, Airshow, Laguna Seca
B Capital Site Improvements
Signage around Heritage Center/ CWC
Ramp improvements
Railside landscaping / additional scene around Cerney artwork Window graphics production and installation on railside of depot Banner artwork, production and mounting hardware, installation 267
Lease Agreement Page 1 of 18 1A Station Place
Salinas Valley Tourism & Visitors Bureau, Inc. March 24, 2026
LEASE AGREEMENT BETWEEN
THE CITY OF SALINAS AND SALINAS VALLEY TOURISM & VISITORS BUREAU
1A Station Place
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Lease Agreement Page 2 of 18 1A Station Place
Salinas Valley Tourism & Visitors Bureau, Inc. March 24, 2026
TABLE OF CONTENTS
LEASE AGREEMENT .............................................................................................................................. 3 RECITALS .................................................................................................................................................. 3 AGREEMENT ............................................................................................................................................ 3
1. PREMISES. .................................................................................................................................... 3
2. TERM. ............................................................................................................................................ 4
3. RENT. ............................................................................................................................................. 5
4. USE. ................................................................................................................................................. 5
5. COMPLIANCE WITH LAWS. .................................................................................................... 5
6. TAXES AND ASSESSMENTS. .................................................................................................... 5
7. UTILITIES. .................................................................................................................................... 5
8. ALTERATIONS AND IMPROVEMENTS. ............................................................................... 5
9. MAINTENANCE AND REPAIRS. .............................................................................................. 6
10. INDEMNIFICATION. ................................................................................................................. 6
11. INSURANCE. ................................................................................................................................. 6
12. HAZARDOUS SUBSTANCES. ................................................................................................... 6
13. ENTRY AND INSPECTION. ...................................................................................................... 7
14. REMOVAL OF PERSONAL PROPERTY; RESTORATION OF PROPERTY. .................... 7
15. ASSIGNMENT AND SUBLETTING. ........................................................................................... 7
16. DEFAULT AND REENTRY. .......................................................................................................... 7
17. FORCE MAJEURE. ........................................................................................................................ 7
18. SUCCESSORS AND ASSIGNS. ..................................................................................................... 7
19. ENTIRE AGREEMENT. ................................................................................................................ 8
20. AMENDMENTS. ............................................................................................................................. 8
21. NOTICES. ......................................................................................................................................... 8
22. WARRANTY OF TITLE. ............................................................................................................... 8
23. NON-DISCRIMINATION IN USE AND AVAILABILITY. ....................................................... 8
24. ACCIDENT REPORTS. .................................................................................................................. 8
25. AMERICANS WITH DISABILITIES ACT AND TITLE 24 COMPLIANCE. ........................ 9
26. SIGNS AND ADVERTISING. ........................................................................................................ 9
27. LIENS AND ENCUMBRANCES. .................................................................................................. 9
28. JURISDICTION. .............................................................................................................................. 9
29. COUNTERPARTS. .......................................................................................................................... 9
30. FURTHER ASSURANCES. ............................................................................................................ 9
31. RIGHTS AND OBLIGATIONS UNDER THIS LEASE. ............................................................ 9
32. INVALIDITY. .................................................................................................................................. 9
33. SURVIVAL. ...................................................................................................................................... 9 EXHIBIT A ............................................................................................................................................ 11 EXHIBIT B ............................................................................................................................................ 12 EXHIBIT C ............................................................................................................................................ 17 EXHIBIT D ............................................................................................................................................ 17 EXHIBIT E ............................................................................................................................................ 17
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Lease Agreement Page 3 of 18 1A Station Place
Salinas Valley Tourism & Visitors Bureau, Inc. March 24, 2026
LEASE AGREEMENT
1A Station Place, Salinas, California 93901
THIS LEASE AGREEMENT (the “Lease Agreement”) is made and entered into this 24th day of March 2026, by and between the C ity of Salinas, a California charter city and municipal corporation, hereinafter called the “City,” and Salinas Valley Tourism & Visitors Bureau, Inc., a California not for profit corporation , (hereinafter called “ Tenant”). The City and the Tenant are sometimes individually referred to herein as a “Party” and collectively referred to herein as the “Parties.”
RECITALS
A. The City is the owner of that real property (the “Pr operty”) known as the “Freight Building” consisting of approximately 5,122 square feet, located there at 1A Station Place in the city of Salinas, California, County of Monterey (APN 002-710-033-000), which is more particularly shown and described on Exhibit A, attached hereto and incorporated herein by reference.
B. Visit California awarded Tenant the right to operate a California Welcome Center in the City of Salinas , and since the awa rd, Tenant has continued to successfully operate the Welcome Center.
C. The Parties first entered into a lease agreement for the Property on June 20, 2017 (the “Original Lease”), which was amended on July 1, 2019. Tenant has continued to occupy and use a portion of the Property for the Welcome Center pursuant to the Original Lease as amended.
D. The City desires to lease the Leased Premises, as further defined herein, to the Tenant for the term hereinafter provided , and the Tenant desires to accept such lease upon the terms and subject to the conditions contained herein.
E. The City Council has determined that the Leased Premises will not be necessary for municipal purposes during the term of this Lease Agreement or any authorized extensions hereof.
NOW, THEREFORE, in consideration of the mutual covenants and agreements set forth in this Lease Agreement, the Parties agree as follows:
AGREEMENT
1. LEASED PREMISES.
A. The City hereby leases to the Tenant and the Tenant hereby leases from the City, upon the terms and conditions herein set forth, that portion of the Property and its appurtenances, situated at 1A Station Place, Salinas, CA 9390 1 and described and shown more particularly in Exhibit B (“Leases Premises”), which is attached and incorporated herein by reference. The Tenant shall accept 270
Lease Agreement Page 4 of 18 1A Station Place
Salinas Valley Tourism & Visitors Bureau, Inc. March 24, 2026 the Leased Premises “as-is, where-is” following an inspection of the premises, with any issues noted on the “Acceptance of the Leased Premises” provided in Exhibit C to this Agreement.
B. Memorandum of Lease Agreement . The Parties shall have executed and the City shall have recorded a Memorandum of Lease Agreement in the form attached hereto as Exhibit D.
2. TERM; TERMINATION FOR CAUSE.
A. Term. This Lease Agreement shall be for a n initial term of ten (10) years, commencing on July 1, 2026 (“Commencement Date”), and ending on June 30, 2036 (the “Initial Term”), unless terminated earlier pursuant to the provision of this Lease Agreement. The Tenant may request a renewal of this Lease Agreement for an additional ten (10) year period by submitting a written request to the City at least sixty (60) days prior to the expiration of the Initial Term. The terms and conditions of a renewed lease agreement shall be subject to the negotiation of the Parties to this Lease Agreement.
Upon the expiration or the earlier termination of this Lease Agreement, Tenant shall peaceably vacate the Leased Premises and any and all improvements located thereon and deliver the same to the City in at least as good a condition as it was delivered to Tenant on the Commencement Date, reasonable wear and tear and casualty excepted.
Any holding over after the expiration of the term, or any renewal thereof, with the consent, express or implied, of the City, shall be construed to be a tenancy from month to month, and shall otherwise be on the terms and conditions herein specified, as far as applicable. This Lease Agreement may only be extended upon then mutual written agreement of the Parties.
B. Termination for Cause. In addition to all other remedies available to the City under the law or in equity, and consistent with Section 16 of this Lease Agreement (“Default and Re - Entry”), this Lease Agreement may be terminated by the City in accordance with this Section.
1. Tenant’s Failure to Perform . If City, in its sole discretion, determines that in accordance with Section 6 of this Lease Agreement, Tenant has failed in the performance or compliance with any of the covenants, agreements, terms, or conditions in this Lease Agreement and such failure continues for a period of thirty (30) days after written notice thereof or, in the case such failure cannot with due diligence be cured within such period of thirty (30) days or such reasonable time as may be required to cure such default, but in no event to exceed sixty (60) days.
2. Effect of Termination. In the event this Lease Agreement is terminated by the City, Tenant shall immediately abandon the Leased Premises and deliver the same to the City and all obligations and duties of the Tenant hereunder shall immediately cease.
3. Rights and Remedies Not Exclusive . The rights and remedies of the City and Tenant provided under this section are not exclusive and are in addition to any other rights and remedies provided by law or appearing in any other section of this Lease Agreement.
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3. RENT.
A. Commencing on the Commencement Date and continuing through the entire term of this Lease Agreement, Tenant shall pay to the City, as rent, the amount of one dollar ($1.00) per month (“Rent”) for the use and the possession of the Leased Premises.
Tenant shall pay the entire year annual rent of $1 2.00 in one lump sum upon the commencement date, and annually on July 1 each year until the expiration of the term.
It is understood and acknowledged by the Parties that the rental amount is based on the non-profit status of the Tenant.
B. Effective April 1, 2025 through June 30, 2026, the rent will be waived.
4. USE. Tenant shall use the Leased Premises for office space consistent with the legal definitions and general standards set forth by the State of California as a “Welcome Center.” Tenant may alter said use to any lawful purpose, upon the written consent of the City, which consent shall not be unreasonably withheld. Tenant’s employees are to use the parking areas provided on the Leased Premises and shall not encroach upon other private and/or public parking areas not so designated for general public parking use.
5. COMPLIANCE WITH LAWS. Tenant shall comply with all statutes, ordinances, regulations, and requirements of all governmental entities, both fede ral and state and county or municipal relating to Tenant’s use and occupancy of the Leased Premises whether those statutes, ordinances, regulations, and requirements are now in force or are subsequently enacted.
6. TAXES AND ASSESSMENTS. This Lease Agreement may create a taxable possessory interest, the timely payment of which, together with any other taxes or assessments imposed against Tenant or the activities of Tenant shall be paid by Tenant before they become delinquent.
The City shall be respo nsible for the payment of all real property assessments imposed on the Leased Premises by any improvement district or special taxing authority. During the lease Term, all real estate taxes for the Leased Premises shall be paid by the City.
7. UTILITIES. The City shall pay, and hold the Tenant free and harmless from, all charges for the furnishing of gas, water, electricity, telephone service, garbage pickup and disposal, and other public utilities to the Leased Premises during the term of this Lease Agreement.
8. ALTERATIONS AND IMPROVEMENTS. Prior to occupancy, Tenant acknowledges personal inspection of the Leased Premises and of the surrounding areas and evaluation of the extent to which the physical condition of the Leased Premises and of the surrounding area will or may affect the operation of the Leased Premises. By signing the “Acceptance” provided in Exhibit C and attached hereto, the Tenant has completed its evaluation and accepts the Leased Premises in “As -is, Where -is” condition . Tenant shall, at its sole cost and expense, make any and all alterations necessary to use the Leased Premises for Tenant’s business purposes. The City has made no other representations or warranties as to the condition of the Leased Premises or to its fitness for the uses intended by the Tenant.
Any alterations, remodeling or utility installations by Tenant during the term of the Lease Agreement shall be performed only upon the City’s written approval and shall be done in a good 272
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Salinas Valley Tourism & Visitors Bureau, Inc. March 24, 2026 and workmanlike manner, with good and sufficient materials, and in compliance with all applicable laws , regulations, and building codes. All improvements, alterations and fixtures (including, but not limited to, trade fixtures as that term is defined in Civil Code Section 1019) made or placed in or on the Leased Premises by Tenant during the term of this Lease Agreement shall be owned and insured by Tenant, and such improvements, alterations, and fixtures may be depreciated for income tax purposes by Tenant, provided that Tenant removes, at its sole expense, such improvements, alterations, and fixtures at or prior to the expiration or sooner termination of this Lease Agreement and restores the Leased Premises to their original condition as nearly as practicable. In the event that Tenant does not so remove such improvements, alterations , and fixtures, they shall become the property of the City for no further consideration of any kind, and Tenant shall execute any documents that may be required to convey its inte rest in such improvements, alterations and fixtures to the City. Tenant shall make no demand upon the City for any improvements, rehabilitation, repairs or alterations of the Premises.
9. MAINTENANCE AND REPAIRS. The City shall keep in good repair the exterior walls, roofs, building foundation, parking lot, sidewalks, landscaping, plumbing, electrical, and heating and cooling system, excluding all windows, doors, and glazing. Except as provided in the preceding sentence, Tenant, at its sole cost, shall keep and maintain the Leased Premises and every part thereof, both inside and outside, including all windows, doors, and glazing clean and in good repair, and including, bu t not limited to, the repair of all appurtenances to the same condition or better as when received, damages by fire, act of God, or by the elements excepted, and to remove all of Tenant’s signs from the Leased Premises upon termination or expiration of this Lease Agreement. Further, Tenant shall provide its own custodial services for said Leased Premises.
10. INDEMNIFICATION. Tenant shall defend, hold harmless, and indemnify City and its officers, officials, employees, and volunteers from and against any and all liability, loss, damage, expense, and costs (including without limitation costs and fees of litigation) of every nature arising out of or in connection with this Lease Agreement, Tenant’s performance of work hereunder, or Tenant’s failure to comply with any of its obligations contained in this Lease Agreement, except such loss or damage which was caused by the sole negligence or willful misconduct of the City, its officers, officials, employees and volunteers. The City shall defend, hold harmless, and indemnify Tenant and its officers, employees, and voluntee rs from and against any and all liability, loss, damage, expense, and costs (including without limitation costs and fees of litigation) of every nature arising out of or in connection with the negligence or willful misconduct of the City , its officers, officials, employees and volunteers.
11. INSURANCE. Tenant shall, at its own cost and expense, maintain the insurance specified and required at Exhibit E hereto.
12. HAZARDOUS SUBSTANCES. Tenant shall not use any portion of the Leased Premises or parking lot for the storage or use of flammable or hazardous substances. The City understands and acknowledges that vehicles parked at the parking spaces will use hazardous substances in order to operate, including gasoline and oil. Tenant shall be solely responsib le for the clean -up and remediation of any spill or discharge or any hazardous substances including, but not limited to, gasoline and oil from such vehicles. As required by law, Tenant shall immediately notify the City in writing of any material release o f hazardous substances and of any hazardous substances that have come to be located on or beneath the Leased Premises. Tenant shall defend, hold harmless, 273
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Salinas Valley Tourism & Visitors Bureau, Inc. March 24, 2026 and indemnify City and its officers, officials, employees, and volunteers from and against any and all liability, loss, damage, expense, and costs (including without limitation costs and fees of litigation) of every nature arising out of or in connection with Tenant’s use of hazardous substances on the Leased Premises. The City shall defend, hold harmles s, and indemnify SVTVB and its officers, employees, and volunteers from and against any and all liability, loss, damage, expense, and costs (including without limitation costs and fees of litigation) of every nature arising out of or in connection with any hazardous substances located in, on or beneath the Leased Premises that were either there because of the City or that were there prior to the commencement of the Original Lease.
13. ENTRY AND INSPECTION. The City shall have the right to enter the Leased Premises at all reasonable times for the purpose of inspection, posting notices, or other lawful purposes.
14. REMOVAL OF PERSONAL PROPE RTY; RESTORATION OF PROPERTY . At the expiration or the earlier termination of this Lease Agreement, Tenant shall at its sole cost and expense remove all items of personal property and all improvements placed in the Leased Premises by Tenant and shall clean the Leased Premises such that the same is restored to at least as good as condition as it was at the time of commencement of this Lease Agreement.
15. ASSIGNMENT AND SUBLETTING. Tenant shall not encumber, assign, or otherwise transfer this Lease Agreement, any right or interest in this Lease Agreement, or any right or interest in the Leased Premises or any improvements that may now or hereafter be constructed or installed on the Leased Premises to any other person or entity without first obtaining the express written consent of the City. The Tenant shall ensure that the terms and the conditions of this Lease Agreement are incorporated into the terms and the conditions of any sublease or assignment, including the sublease from the Tenant.
16. DEFAULT AND REENTRY. In the event of any breach of any obligation to be performed by Tenant hereunder, including non-payment of rent, which is not cured or in the process of being cured within thirty (30) days of the date upon which notice of such breach is given to Tenant, or upon the abandonment or vacation of the Leased Premises by Tenant, the City, in addition to any other rights or remedies as may be provided by law, shall have the right to terminate this Lease Agreement, immediately reenter the Leased Premises, without notice, and remove all persons and property from the Leased Premises.
17. FORCE MAJEURE. If either Party is unable to perform its duties under this Lease Agreement due to acts of God, strikes, lockouts, labor disputes, inability to obtain labor, governmental restrictions, regulations or controls, civil commotion, fire or other casualty, emergency, or any other cause beyond the reasonable control of the party, such non -performing Party shall be excused from performance by the other Party, and shall not be in breach of this Lease Agreement, for a period equal to any such prevention, delay or stoppage.
18. SUCCESSORS AND ASSIGNS. Except as otherwise provided for herein, the Parties expressly agree that, subject to the terms of this Lease Agreement, all terms and conditions of this Lease Agreement shall extend to and be binding upon or inure to the benefit of the heirs, executors, administrators, personal representative, assigns and successors in interest of both the respective Parties hereto.
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19. ENTIRE AGREEMENT. This Lease Agreement expresses the whole contract between the Parties, there being no representations, warranties, or other understandings not here expressly set forth or provided. This Lease Agreement may be executed in duplicate, each of which when so executed and delivered shall be deemed an original, but such duplicate together shall constitute but one and the same instrument.
20. AMENDMENTS. This Lease Agreement may be amended at any time and from time to time, provided that no amendment to this Lease Agreement shall be legally enforceable against the City or Tenant unless it is in writing, executed and acknowledged by both Parties.
21. NOTICES. All notices shall be delivered as set forth herein. If they are delivered personally to the other Party’s designees named below or via overnight courier, they shall be effective the day delivered. Alternatively, notices may be sent by depositing them in the United States Mail, properly addressed as below, postage fully prepaid, and such notices shall be effective five (5) business days after being deposited in the mail:
To City: City of Salinas
200 Lincoln Avenue
Salinas, CA 93901
Attn: City Manager
To Tenant: Salinas Valley Tourism & Visitors
Bureau
Craig Kaufman, Executive Director
1A Station Place
Salinas, CA 93901
w/copy to: City Attorney
200 Lincoln Avenue
Salinas, CA 93901
w/copy to: Kelly McCarthy Sutherland, Esq.
Anthony Lombardo & Associates
144 W. Gabilan Street
Salinas, CA 93901
22. WARRANTY OF TITLE. The City warrants and represents that it has the sole and the exclusive title to the Leased Premises such that it may enter into this Lease Agreement. The City further warrants and represents that the execution, delivery , or performance of this Lease Agreement will not conflict with or violation any other agreements by which the City is bound, or any law, rules, regulation, or ordinance by which the City is bound.
23. NON-DISCRIMINATION IN USE AND AVAILABILITY. Tenant shall not discriminate on the basis of a person’s place of residence, their race, religion, color, national origin, age, physical or mental handicap or disability, medical condition, marital status, sex , or sexual orientation, against any participant in, recipient of, or applicant for any services or programs provided by at the Leased Premises. Tenant shall comply with all applicable f ederal, state, and local laws, policies, rules, and requirements related to equal opportunity and non -discrimination in the provision of any services or programs offered at the Leased Premises.
24. ACCIDENT REPORTS. Tenant shall immediately report to the City in writing any accident causing or reasonably estimated to have caused more than one thousand dollars ($1,000) worth of property damage or any serious injury to person or to property that occurs on or in connection with the Leased Premises. This written report shall contain the names and addresses of the parties involved, a statement of the circumstances, the date and the hour, the names and the addresses of any witnesses, and any other pertinent information. 275
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25. AMERICANS WITH DISABILITIES ACT AND TITLE 24 COMPLIANCE. Prior to occupancy, City shall ensure and shall be responsible for ensuring that all building improvements and other improvements on the Leased Premises are compliant with the Americans with Disabilities Act and Title 24 of the California Code of Regulations and Tenant shall be solely responsible for making any repairs or improvements necessary to bring such buildings, structures, and other facilities into compliance. Consistent with the provisions of Section 8 of this agreement, (Alterations and Improvements), the Tenant shall be responsible for compliance with the Americans with Disabilities Act and Title 24 of the California Code of Regulations for those changes to the Leased Premises occurring after occupancy by the Tenant.
26. SIGNS AND ADVERTISING. Tenant shall not place or erect any temporary or permanent signs or advertising upon the Leased Premises which will cause damage, or which will otherwise alter the physical structure of any structure or building located on the Leased Premises. The placement or erection of any sign or advertising upon the Leased Premises shall be in accordance with the requirements of the Salinas Ci ty Code in effect at the time such sign is proposed to be placed or erected.
27. LIENS AND ENCUMBRANCES. Tenant shall keep the Leased Premises free and clear of any liens or encumbrances of any kind whatsoever created by Tenant or any of its acts or omissions.
28. JURISDICTION. This Lease Agreement shall be administered and interpreted under the laws of the State of California. Jurisdiction of litigation arising from this Lease Agreement shall be in the State of California, in the County of Monterey, or in the a ppropriate federal court with jurisdiction over the matter. In case suit shall be brought to interpret or to enforce this Lease Agreement, or because of the breach of any other covenant or provision herein contained, the prevailing Party in such action shall be entitled to recover their reasonable attorney fees in addition to such costs as may be allowed by the court. City’s attorney fees, if awarded, shall be calculated at the market rate.
29. COUNTERPARTS. This Lease Agreement may be executed in one or more counterparts, each of which shall be deemed an original, but all of which together shall constitute a single agreement.
30. FURTHER ASSURANCES. Both Parties agree to take whatever action may be necessary to perform their respective and their mutual obligations under this Lease Agreement.
31. RIGHTS AND OBLIGATIONS UNDER THIS LEASE AGREEMENT. By entering into this Lease Agreement, the Parties do not intend to create any obligations express or implied other than those set out herein; further, this Lease Agreement shall not create any rights in any party not a signatory hereto.
32. INVALIDITY. The invalidity or unenforceability of any provisions of this Lease Agreement shall not affect the validity or enforceability of any other provision of this Lease Agreement, which shall remain in full force and effect.
33. SURVIVAL. In no way shall the insurance requirements herein limit Tenant’s or City’s indemnification obligations hereunder, and Tenant’s and City’s indemnification obligations shall 276
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34. LEVINE ACT DISCLOSURE COMPLIANCE (CAL GOVERNMENT CODE SEC. 84308). Tenant hereby affirms and warrants that it has not contributed to the campaig n of any elected or appointed City official an amount totaling more than $500 within twelve (12) months of the effective date of this Lease Agreement, except as Tenant has disclosed within its Levine Act Disclosure Form submitted by Tenant to the City. Tenant agrees, that in the event it makes any contributions subject to the Levine Act’s disclosure requirements within twelve (12) months of the effective date of this Lease Agreement, that it will file a Levine Act Disclosure Form (or Forms).
Tenant acknowledges this duty of disclosure and that the City has made the Levine Act Disclosure Form(s) readily available on the City’s public internet site under Your Government / Transparency section for Tenant’s continuous compliance.
35. ELECTRONIC EXECUTION OF LEASE AGREEMENT. The words “execution,” “signed,” “signature,” and words of like import in this Lease Agreement and shall be deemed to include electronic signatures or electronic records (including, without limitation, DocuSign and AdobeSign), each of which shall be of the same legal effect, validity, enforceability, and admissibility as a handwritten signature.
IN WITNESS WHEREOF, the undersigned, as authorized representatives of the Parties, have entered into this Lease Agreement as of the date first written above.
CITY OF SALINAS
By: _________________________________
René Mendez, City Manager
Salinas Valley Tourism & Visitors Bureau,
Inc., a California not for profit corporation
By: ________________________________
Name: ______________________________
Title: ________________________________
APPROVED AS FORM:
_________________________________
Christopher A. Callihan, City Attorney or
Rhonda Combs, Assistant City Attorney
ATTEST:
_______________________________
Patricia Barajas, City Clerk
277
Exhibit A
MAP SHOWING THE PROPERTY
278
Exhibit B
MAP SHOWING THE LEASED PREMISES
279
280
Exhibit C
ACCEPTANCE OF THE LEASED PREMISES
I __________________________(NAME), the _____________________ (POSITION OR TITLE), representing [INSERT LESSEE NAME] have inspected the offices and common grounds at __________________, Salinas California, owned by the City of Salinas. I have determined that this building and property will be suitable for my business practices, and I hereby accept the Leased Premises in “as -is, where-is” condition except for the follow ing which the City of Salinas shall work on during the Term of the Lease:
1. Gutters need repair
2. The exterior lighting along the trackside needs repair—it is non-functional due to stripped wiring.
3. There is a beetle infestation that the City will address.
Signature: __________________________________ Date________________ 281
Exhibit D
MEMORANDUM OF LEASE AGREEMENT
Form of Memorandum of Lease Agreement
RECORDING REQUESTED BY
AND WHEN RECORDED MAIL TO:
City of Salinas
200 Lincoln Avenue
Salinas, California 93901
Attn: Assistant City Manager
No fee for recording pursuant to
Government Code section 27383
______________________________________________________________________________ (SPACE ABOVE THIS LINE FOR RECORDER’S USE)
MEMORANDUM OF LEASE AGREEMENT
This Memorandum of Lease Agreement (“Memorandum”) is made as of _______________, 2026, by and between the City of Salinas, a California charter city and municipal corporation (hereinafter called “City”) and Salinas Valley Tourism & Visitors Bure au, Inc., a California not for profit corporation, (hereinafter called “SVTVB”), to confirm that the City and SBTVB have entered into that certain Lease Agreement, dated as of _____________________, 2026 (“Lease Agreement”).
The Lease Agreement is a public document and may be reviewed at the principal office of the City located at 200 Lincoln Avenue, Salinas, California.
Through the Lease Agreement, the City grants SVTVB the right to use and to occupy the City - owned real property and improvements located at 1A Station Place upon the terms and conditions therein set forth.
This Memorandum shall incorporate herein all of the terms and provisions of the Lease Agreement as though fully set forth therein. This Memorandum is solely for recording purposes and shall not be construed to alter, modify, amend, or supplement the Lease Agreement, of which this is a memorandum.
This Memorandum may be executed in multiple originals, each of which is deemed to be an original, and may be signed in counterparts.
IN WITNESS WHEREOF, the parties have caused this Memorandum to be duly executed as of the date first written above.
282
CITY OF SALINAS
__________________________________
René Mendez, City Manager
SALINAS VALLEY TOURISM & VISITORS BUREAU
__________________________________
By:
283
Exhibit E
INSURANCE REQUIREMENTS
Tenant shall procure and maintain for the duration of the contract insurance against claims for injuries to persons or damages to property which may arise from or in connection with the performance of the work hereunder and the results of that work by the Tenant, his agents, representatives, employees or subcontractors.
MINIMUM SCOPE AND LIMIT OF INSURANCE
Coverage shall be at least as broad as:
1. Commercial General Liability (CGL): Insurance Services Office Form CG 00 01 covering CGL on an “occurrence” basis, including products and completed operations, property damage, bodily injury and personal & advertising injury with limits no less than $2,000,000 per occurrence. If a general aggregate limit applies, either the general aggregate limit shall apply separately to this project/location (ISO CG 25 03 or 25 04) or the general aggregate limit shall be twice the required occurrence limit.
2. Automobile Liability: ISO Form Number CA 00 01 covering any auto (Code 1), or if Tenant has no owned autos, hired, (Code 8) and non -owned autos (Code 9), with limit no less than $1,000,000 per accident for bodily injury and property damage.
3. Workers’ Compensation: as required by the State of Calif ornia, with Statutory Limits, and Employer’s Liability Insurance with limit of no less than $1,000,000 per accident for bodily injury or disease.
4. Property insurance: against all risks of loss to any tenant personal property, improvements, or betterments at full replacement cost with no coinsurance penalty provision.
If the Tenant maintains broader coverage and/or higher limits than the minimums shown above, the Entity requires and shall be entitled to the broader coverage and/or the higher limits maintained by the Tenant. Any available insurance proceeds in excess of the specified minimum limits of insurance and coverage shall be available to the Entity.
Other Insurance Provisions
The insurance policies are to contain, or be endorsed to contain, the following provisions:
Additional Insured Status
The Entity, its officers, officials, employees, and volunteers are to be covered as additional insureds on the CGL policy with respect to liability arising out of work or operations per formed by or on behalf of the Tenant including materials, parts, or equipment furnished in connection with such work or operations. General liability coverage can be provided in the form of an endorsement to the Tenant’s insurance (at least as broad as ISO Form CG 20 10 11 85 or if not available, through the addition of both CG 20 10, CG 20 26, CG 20 33, or CG 20 38; and CG 20 37 if a later edition is used).
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Primary Coverage
For any claims related to this contract, the Tenant’s insurance coverage shall be primary coverage at least as broad as ISO CG 20 01 04 13 as respects the Entity, its officers, officials, employees, and volunteers. Any insurance or self -insurance maintained by the Entity, its officers, officials, employees, or volunteers shall be excess of the Tenant’s insurance and shall not contribute with it.
Notice of Cancellation
Each insurance policy required above shall provide that coverage shall not be canceled, except with notice to the Entity.
Waiver of Subrogation
Tenant hereby grants to Enti ty a waiver of any right to subrogation which any insurer of said Tenant may acquire against the Entity by virtue of the payment of any loss under such insurance.
Tenant agrees to obtain any endorsement that may be necessary to affect this waiver of subrogation, but this provision applies regardless of whether or not the Entity has received a waiver of subrogation endorsement from the insurer.
Self-Insured Retentions
Self-insured retentions must be declared to and approved by the Entity. The policy language shall provide, or be endorsed to provide, that the self -insured retention may be satisfied by either the named insured or Entity.
Acceptability of Insurers
Insurance is to be placed with insurers with a current A.M. Best’s rating of no less than A:VII, unless otherwise acceptable to the Entity.
Verification of Coverage
Tenant shall furnish the Entity with original certificates and amendatory endorsements or copies of the applicable policy language effecting coverage required by this clause. All certifi cates and endorsements are to be received and approved by the Entity before work commences. However, failure to obtain the required documents prior to the work beginning shall not waive the Tenant’s obligation to provide them. The Entity reserves the rig ht to require complete, certified copies of all required insurance policies, including endorsements required by these specifications, at any time.
285
Agreement for Services
Salinas Vallery Tourism & Visitors Bureau, Inc.
March 24, 2026
OPERATIONS AGREEMENT
BETWEEN THE CITY OF SALINAS AND
SALINAS VALLEY TOURISM & VISITORS BUREAU, INC.
OPERATION OF THE CALIFORNIA WELCOME CENTER
1A STATION PLANCE, SALINAS, CALIFORNIA
This Operations Agreement (the “Agreement”) is executed this 24th day of March, 2026, between the City of Salinas , a California Charter city and municipal corpora tion (hereinafter “City”) and Salinas Valley Tourism & Visitors Bureau, Inc., a California not for profit corporation (hereinafter “SVTVB”).
RECITALS
WHEREAS, the pursuant to the Monterey County Tourism Improvement District (MCTID) Management District Plan (MDP), $2.50 is collected from all Salinas lodging facilities, in association with the MCTID operated by the Monterey County Convention and Visitors Bureau (MCCVB) hereinafter (the “TID Assessment”); and
WHEREAS, of the TID Assessment, $2.00 per room night is remitted back to the MCCVB and the remaining $0.50 per room night is retained by the City (the “Assessment”); and
WHEREAS, the Assessment collected may be used at the discretion of the City for the purpose of promoting overnight stays at lodging facilities within Salinas; and
WHEREAS, Visit California awarded SVTVB the right to operate a California Welcome Center in Salinas and since the award SVTVB has continued to successfully operate the Welcome Center.
SVTVB currently operates the Welcome Center at 1A Station Place in Salinas pursuant to a lease agreement between the City and SVTVB (the “Lease Agreement”) . The Lease Agreement is attached hereto as Attachment B and incorporated herein by this reference; and
WHEREAS, the City and SVTVB desire to enter into this Agreement to provide for the City’s contribution of the Assessment toward SVTVB’s continued operation of the Welcome Center as a means of promoting tourism within Salinas.
NOW, THEREFORE, the City and SVTVB agree as follows:
1. Scope of Services. The scope of SVTVB’s services and operations at the Welcome Center are described in Exhibit A, attached hereto and incorporated herein by this reference.
SVTVB agrees that the services to provided pursuant to this Agreement and its operation of the Welcome Center shall be performed in a fully competent manner. By executing this Agreement, SVTVB further agrees and represents to City that SVTVB possesses, or shall arrange to secure from others, all of the necessary pr ofessional capabilities, experience, resources, and facilities necessary to provide the services contemplated under this Agreement and that the City relies upon the professional skills or SVTVB to operate the Welcome Center. 286
Agreement for Services
Salinas Vallery Tourism & Visitors Bureau, Inc.
March 24, 2026
2. Term. This Agreement is inten ded to include the following fiscal years for the City:
FY2026-2027, and FY2027-2028 unless extended in writing by the parties.
3. Compensation. In recognition of the value that the Welcome Center brings to the City, the City agrees to provide financial support to SVTVB as set forth in this section. City agrees to pay to SVTVB funds in an amount equal to the Assessment defined above that is remitted to the City during the period of July 1, 2026, through June 30, 2028, less one percent (1%) of said Assessment which amount shall be retained by the City to cover its administrative costs associated with the Assessment and this Agreement. SVTVB may request, and the City shall reasonably provide, a current fund balance reflecting the amount of TID funds remitted to the City , as such records are available to the City upon the date of the request, as well as the amount of funds paid to SVTVB as of the date of the request. City shall pay the Assessment to SVTVB on a quarterly b asis (July 1, October 1, January 1, and April 1). The quarterly paid Assessment shall include SVTVB’s share of the TID funds which had been received by the City at least thirty (30) days after the conclusion of the quarter.
Subject to the availability of funds and annual appropriation by the City Council, City will provide additional funding for July 1, 2026 through June 30, 2027 and July 1, 2027 through June 30, 2028, to SVTVB, in the amount of $200,000 for each year for a total amount of $400,000 over the term of the agreement to perform work as described in Exhibit A. This funding shall be provided on a quarterly basis in equal installments of $ 50,000 and will be included with the TID funds. To the extent that payment dates have already occurred, such additional payments shall be added to the next Assessment payment.
The payment of any compensation shall be contingent upon performance of the terms and conditions of this Agreement to the satisfaction of the City.
4. Payments and Reports. SVTVB shall on a quarterly basis submit to City a report, prepared in a form satisfactory to the City, describing its services provided at the Welcome Center and providing reports and/or information for the period covered for that quarter . Each report shall represent one or more whole months and individual months shall not be divided among multiple reports.
Provided that the reports meet the requirements of this Agreement, and sufficient funds are available as described in Section 3, Compensation, the City will be obligated to remit the amount in full satisfaction each quarter.
If SVTVB submits quarterly reports which are incorrect, incomplete, or not in accordance with the provisions of this Agreement (including its exhibits), City shall not be obligated to process any payment to SVTVB until thirty (30) days after a correct and complying report has been submitted by SVTVB.
5. Meet & Confer. SVTVB agrees to meet and confer with City or its agents or employees with regard to services and operations as set forth herein as may be required by City to insure timely and adequate performance of this Agreement.
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Agreement for Services
Salinas Vallery Tourism & Visitors Bureau, Inc.
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6. Insurance. SVTVB shall procure and maintain for the duration of this Agreement insurance meeting the requirements specified in Attachment A hereto.
7. Access to Records and Reports; Additional Copies. SVTVB shall maintain all preparatory books, records, documents, accounting ledgers, and similar materials related to its performance pursuant to this Agreement on file for at least three (3) years following the date of final payment by City to SVTVB. The C ity Manager and/or his/her designee shall have access to such records for the purpose of inspection, audit, and copying at reasonable times during SVTVB’s regular business hours.
If City requires additional copies or reports, or any other material which SVTVB uses or is required to furnish as a part of its operation of the Welcome Center and/or the services under this Agreement, SVTVB shall provide such additional copies as are requested, and City shall compensate SVTVB for the actual costs related to the production of such copies by SVTVB.
The City recognizes that SVTVB is a private entity which will be seeking donations from other private entities, some of which may not want their private information shared. The City recognizes that nothing in this Agreement requires SVTVB to provide to the public any documents which are provided to the City in conformity with this Agreement. Except as may otherwise be required by law or an order of a court of competent jurisdiction, the City agrees that it will not provide copies of anything SVTVB considers confidential to any other parties, and it will not use any of the documents provided by SVTVB for anything other than compliance with this Agreement.
8. Indemnification. SVTVB shall hold harmless, defend at its own expense , and indemnify City and its officers, officials, employees, agents, and volunteers from and against all liability, claims, damages, losses, and/or expenses including reasonable City attorney fees arising from all acts or omissions of SVTVB or its officers, agents, or employees arising out of the performance of the work under this Agreement, caused in whole or in part by any negligent act or omission of the SVTVB, anyone directly employed by any of them, or anyone for whose acts any of them may be liable, except where caused by the sole negligence or willful misconduct of the City. The City shall hold harmless, defend at its own expense, and indemnify SVTVB and its officers, employees, agents, and volunteers from and against all liability, claims, damages, losses, and/or expenses including reasonable attorney fees arising from all acts or omissions of the City or its officers, officials, agents, or employees arising out of the performance of the work under this Agreement, caused in whole or in part by any negligent act or omission of the City, anyone directly employed by any of them, or anyone for whose acts any of them may be liable, except where caused by the negligence or willful misconduct of the SVTVB.
9. Licensing. If a license of any kind, which term is intended to include evidence of registration, is required of SVTVB, its representatives, agents, or subcontractors by federal, state, or local law, SVTVB warrants that such license has been obtained, is valid and in good standing, and that any applicable bond posted in accordance with applicable laws and regulations.
10. Termination. City may terminate this Agreement upon ten days’ written notice to SVTVB, as follows:
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(A) If in the City’s reasonable opinion the conduct of the SVTVB is such that the interests of the City may be impaired or prejudiced, or
(B) If the SVTVB ceases to have the contract with Visit California to operate the Welcome Center.
11. Compliance with Laws, Rules, and Regulations. Services performed by SVTVB pursuant to this Agreement and its operation of the Welcome Center shall be performed in accordanc e and full compliance with all applicable federal, state, and local laws and any rul es or regulations promulgated thereunder.
12. Agency. In performing the services specified under this Agreement, SVTVB is hereby deemed to be independent and not an agent or employee of City.
13. Non-Assignability. The rights and obligations of SVTVB hereunder are not assignable and cannot be delegated without written consent of City.
14. Entire Agreement ; Exhibits Incorporated . This Agreement constitutes the entire Agreement between the parties hereto and supersedes any and all prior agreements, whethe r oral or written, relating to the subject matter thereof. Any modification of the Agreement will be effective only if it is in writing signed by both parties hereto. All exhibits referred to in this Agreement and attached to it are hereby incorporated in it by this reference. In the event there is a conflict between any of the terms of this Agreement and any of the terms of any exhibit to this Agreement, the terms of the Agreement shall control the respective duties and liabilities of the parties.
15. Validity. If any provision in this Agreement is held by a court of competent jurisdiction to be invalid, void or unenforceable, the remaining provisions will continue in full force without being impaired or invalidated in any way.
16. Counterparts. This Agreement may be executed in multiple originals, each of which is deemed to be an original, and may be signed in counterparts.
17. Severability. If any part of this Agreement is found to be in conflict with applicable laws or any court decision, such part shall be ino perative, null and void insofar as it is in conflict with said laws, but the remainder of the Agreement shall continue to be in full force and effect.
18. Subject to Availability of Funds . In the event that the City Council, or other governing body, fails to appropriate or budget sufficient funds for the continuation of this Agreement, or should funds become unavailable for any other reason, the City reserves the right to terminate this agreement upon written notice. This termination shall be effective as of the last day of the fiscal year for which funds were appropriated. Upon such termination, the SVTVB will be limited to compensation for satisfactory services rendered up to the termination date.
19. Conflict of Interest . SVTVB warrants and declares that it presently has no interest, and shall not acquire any interest, direct or indirect, financial or otherwise, in any manner or degree 289
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which will render the services required under the provisions of this Agreement a violation of any applicable local, state, or federal law. SVTVB further declares that, in the performance of this Agreement, no subcontractor or person having such an interest shall be employed. In the event that any conflict of intere st should nevertheless hereinafter arise, SVTVB shall promptly notify the City of the existence of such conflict of interest so that the C ity may determine whether to terminate this Agreement. SVTVB further warrants its compliance with the Political Reform Act (Government Code section 81000 et seq.) and Salinas Municipal Code Chapter 2A that apply to SVTVB as a result of SVTVB’s provision of services pursuant to the terms of this Agreement.
20. Levine Act Disclosure Compliance (Cal Government Code Sec. 84308) . SVTVB hereby affirms and warrants that it has not contributed to the campaign of any elected or appointed City official an amount totaling more than $500 within twelve (12) months of the effective date of this Agreement, except as SVTVB has disclosed within its Levine Act Disclosure Form submitted by SVTVB to the City. SVTVB agrees, that in the event it makes any contributions subject to th e Levine Act’s disclosure requirements within twelve (12) months of the effective date of this Agreement, that it will file a Levine Act Disclosure Form (or Forms). SVTVB acknowledges this duty of disclosure and that the City has made the Levine Act Disclosure Form(s) readily available on the City’s public internet site under Your Government / Transparency section for SVTVB’s continuous compliance.
21. Electronic Execution of Agreement . The words “execution,” “signed,” “signature,” and words of like import in this Agreement and shall be deemed to include electronic signatures or electronic records (including, without limitation, DocuSign and AdobeSign), each of which shall be of the same legal effect, validity, enforceability, and admissibility as a handwritten signature.
22. Notices.
(A) Written notices to the City hereunder shall, until further notice by the City, be addressed to:
Assistant City Manager
City of Salinas
200 Lincoln Avenue
Salinas, California 93901
With a copy to:
City Attorney
City of Salinas
200 Lincoln Avenue
Salinas, California 93901
(B) Written notices to SVTVB shall, until further notice by SVTVB, be addressed to:
Craig Kaufman
Salinas Valley Tourism & Visitors Bureau, Inc.
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1A Station Place
Salinas, California 93907
With a copy to:
Kelly Sutherland, Esq.
Anthony Lombardo & Associates, Inc.
144 W. Gabilan Street
Salinas, California 93901
(C) The execution of any such notices by the City Manager, Assistant City Manager or their designees shall be effective as to SVTVB as if it were by resolution of the City Council.
(D) All notices shall be delivered as set forth herein. If they are delivered personally to the other Party’s designees named below or via overnight courier, they shall be effective the day delivered. Alternatively, notices may be sent by depositing them in the United States Mail, properly addressed as below, postage fully prepaid, and such notices shall be effective five (5) business days after being deposited in the mail.
23. Nondiscrimination. During the performance of this Ag reement, SVTVB shall not discriminate against any employee or applicant for employment because of race, color, religion, ancestry, creed, sex, national origin, familial status, sexual orientation, age (over 40 years), or disability. SVTVB shall take affirm ative action to ensure that applicants are employed, and that employees are treated during employment without regard to their race, color, religion, ancestry, creed, sex, national origin, familial status, sexual orientation, age (over 40 years), or disability.
24. Interpretation. The language of all parts of this Agreement shall in all cases b e construed as a whole, according to its fair meaning, and not strictly for or against any party. No presumptions or rules of interpretation based upon the identity of the party preparing or drafting the Agreement, or any part thereof, shall be applicable or invoked.
25. Warranty of Authority. Each party represents and warrants that it has the right, power, and authority to enter into this Agreement. Each party further represents and warrants that it has given any and all notices, and obtained any and all consents, powers, and authorities, necessary to permit it, and the persons entering into this Agreement for it, to enter into this Agreement.
26. No Waiver of Rights . Waiver of a breach or default under this Agreement shall not constitute a continuing waiver or a waiver of a subsequent breach of the same or any other provision of this Agreement. The failure to provide notice of any breach of this Agreement or failure to comply with any of the terms of this Agreement shall not constitute a waiver thereof.
Failure on the part of either party to enforce any provision of this Agreement shall not be construed as a waiver of the right to compel enforcement of such provision or any other provision. A waiver by the City of any one or more of the conditions of performance under this Agreement shall not be construed as waiver(s) of any other condition of performance under this Agreement. A waiver by the SVTVB of any one or more of the conditions of performance under this Agreement shall not be construed as waiver(s) of any other condition of performance under this Agreement. 291
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IN WITNESS WHEREOF, this Agreement is entered into by the parties hereto on the day and year first written above.
Signatures on following page.
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CITY OF SALINAS
__________________________________
René Mendez, City Manager
APPROVED AS TO FORM:
_________________________________
Christopher A. Callihan, City Attorney, or
Rhonda Combs, Assistant City Attorney
SVTVB
___________________________________
By (Printed Name): ___________________
Its (Title): ___________________________
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Exhibit A
Scope of Work
The SVTVB shall operate a California Welcome Center (“Welcome Center”) that is officially recognized by Visit California. The purpose of the Welcome Center is to attract and direct visitors to the City of Salinas (the “City”).
To demonstrate that operations of the Welcome Center directly bring visitors to the City and contribute to local economic activity, a multi-layered measurement system focused on (1) visitor origin, (2) intent and behavior, (3) referrals to local businesses, (4) heritage and cultural exhibit draw, (5) digital engagement, and (6) fundraising to enhance visitor’s experience at the Welcome Center/Heritage Park will be implemented. These metrics demonstrate both visitation volume and causation – i.e., that visitors came to, stopped in, or extended their stay in the City because of the Welcome Center. With the increased funding, it is expected to result in increased visitation.
1. Key Metrics (Data to be provided on a Quarterly Basis)
Survey: The Welcome Center will create a survey for visitors (sample survey is attached) approved by the City. The survey will capture the following: (1) Visitor Origin which shows that the Welcome Center is bringing visitors into the City; (2) Visitor Intent/Reason for Visiting, did the Welcome Center motivate the trip; (3) Referrals to local Business: did the visitor go to an attraction featured at the Welcome Center.
Total number of visitors: The Welcome Center will track the total number of visitors to the Welcome Center on a quarterly basis. The data will be segregated so as to track school visits and events hosted by the Welcome Center separately from other visitors.
Digital Engagement: Tracking digital engagement is important because it provides data-driven into audience behavior to improve marketing strategies. It will help understand what content resonates and enhances brand reputation. It is expected with the increased funding, digital engagement will also increase. The Welcome Center will report quarterly:
Digital Engagement Methods
a. Website Analytics: Number of Users viewing “Welcome
Center” Pages
b. Social Media Indicators:
o Reach & Impressions: track how many people see your
counted.
o Track growth by quarter.
Fundraising Efforts; Efforts to Enhance Visitor Experience: The Welcome Center will report to the City regarding its efforts to fundraise and enhance the visitor experience to the Welcome Center. To the extent necessary (e.g., a grant request needs to be signed by the owner of the building), the City shall cooperate in SVTVB’s efforts.
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2. Hours of Operation:
The SVTVB shall continue to operate the California Welcome Center within the City of Salinas and shall be responsible for ensuring that said Center is operated in accordance with the requirements of Visit California. SVTVB shall employ staff of appropriate quantity and skill so that the Welcome Center is open to the public at least six days per week, and the SVTVB shall determine seasonally which six days per week allows the SVTVB to serve the maximum number of visitors. In the event that this staff member is unable to perform his/her duties, or in the event Welcome Center at any point becomes unable to remain open six days per week, Welcome Center shall employ contract labor or take other means necessary to maintain uninterrupted six-day-per-week operations. The requirement to remain open shall be waived for any holidays recognized by the City of Salinas. This Section shall be inapplicable if the Welcome Center is required to close pursuant to a lawful health order issued by a state or local government, or if directed to do so by Visit California.
3. Maintain marketing materials (whether presented electronically or on a physical medium such as paper or canvas) which provide information regarding potential lodging options, activities and restaurants within the City of Salinas.
4. SVTVB shall endeavor to meet and confer with the hotel operators within the City of Salinas, individually or collectively, on a reasonable basis, but not less than once per year, to discuss opportunities for the Welcome Center to increase the number of overnight stays within the City of Salinas. The City of Salinas shall provide SVTVB with the identity and contact information it has for such hotel operators.
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Sample Survey
A. Visitor Attraction Survey (non-school visitors)
1. Visitor Origin Analysis: This instantly demonstrates that the center serves travelers - not just local residents.
Where are you from?
City of Salinas (local)
Monterey County (Not City of Salinas)
California
Out of state or international.
2. Visitor Intent/Reason for Visiting. Did the Welcome Center motivate the trip? This provides direct evidence of influence, which is often what cities expect.
“What brought you to Salinas today?”
o Already planned to visit Salinas
o Stopped because we saw the Welcome Center
o Came specifically to visit the Welcome Center / exhibits o Visiting local attractions (Nat Steinbeck Center,
Downtown, etc.)
o Restaurants
o Passing through
o Other_________
“If the Welcome Center were not here, would you still have visited or stopped in Salinas today?”
o Yes
o No
o Not Sure
“Did you learn about any other places from the Welcome Center that you will now go visit?”
o Yes (where? ________________________________)
o No
o Not Sure
“How many days will you be spending in Salinas/South County?” ______________________
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“What places do you plan to visit after this?”
☐ National Steinbeck Center
☐ Downtown Salinas (dining/shopping)
☐ Event:________________
☐ Wineries
☐ Restaurants
☐ Staying overnight in Salinas
☐ Other: ___________
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Attachment A
Insurance Requirements
SVTVB shall procure and maintain for the duration of the Agreement insurance against claims for injuries to persons or damages to property which may arise from or in connection with the performance of the work hereunder by the SVTVB, his/her/its officers, agents, representatives, employees, and/or volunteers.
MINIMUM SCOPE AND LIMIT OF INSURANCE
Coverage shall be at least as broad as:
1. Commercial General Liability (“CGL”): Insurance Services Office (“ISO”) Form CG 00 01 covering CGL on an occurrence basis, including products and completed operations, property damage, bodily injury and personal & advertising injury with limits no less than $2,000,000 per occurrence. If a general aggregate limit applies, either the general aggregate limit shall apply separately to this project/location (ISO Form CG 25 03 or 25 04) or the general aggregate limit shall be twice the required occurrence limit.
2. Automobile Liability: ISO Form CA 0001 covering Code 1 (any auto), with limits no less than $1,000,000 per accident for bodily injury and property damage.
3. Workers’ Compensation: as required by the State of California, with Statutory Limits, and Employers’ Liability insurance with a limit of no less than $1,000,000 per accident for bodily injury or disease.
If the SVTVB maintains broader coverage and/or higher limits than the minimums shown above, the City shall then require and shall be entitled to the broader coverage and/or higher limits maintained by the SVTVB. Any available insurance proceeds in excess of the specified minimum limits of insurance and coverage shall be available to the City.
Self-Insured Retentions
Self-insured retentions must be declared to and approved by the City. At the option of the City, either: the SVTVB shall cause the insurer shall to reduce or eliminate such self-insured retentions as respects the City, its officers, officials, employees, and volunteers; or the SVTVB shall provide a financial guarantee satisfactory to the City guaranteeing payment of losses and related investigations, claim administration, and defense expenses. The policy language shall provide, or be endorsed to provide, that the self-insured retention may be satisfied by either the named insured or City.
Other Insurance Provisions
The insurance policies are to contain, or be endorsed to contain, the following provisions:
1. The City, its officers, officials, employees, and volunteers are to be covered as additional insureds on the CGL policy with respect to liability arising out of work or operations performed by or on behalf of the SVTVB including materials, parts, or equipment furnished in connection with such work or operations and automobiles owned, leased, hired, or borrowed by or on behalf of the SVTVB. General liability coverage can be provided in the form of an endorsement to the SVTVB’s insurance (at least as broad as ISO Form CG 20 10, CG 11 85 or both CG 20 10, CG 20 26, CG 20 33, or CG 20 38; and CG 20 37 forms if later revisions used). 298
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2. For any claims related to this project, the SVTVB’s insurance coverage shall be primary insurance coverage at least as broad as ISO CG 20 01 04 13 as respects the City, its officers, officials, employees, and volunteers. Any insurance or self-insurance maintained by the City, its officers, officials, employees, or volunteers shall be excess of the SVTVB’s insurance and shall not contribute with it.
3. Each insurance policy required by this clause shall provide that coverage shall not be canceled, except with notice to the City.
4. A copy of the claims reporting requirements must be submitted by SVTVB to the City.
Acceptability of Insurers
Insurance is to be placed with insurers authorized to conduct business in the state with a current A.M. Best rating of no less than A: VII, unless otherwise acceptable to the City.
Waiver of Subrogation
SVTVB hereby agrees to waive rights of subrogation which any insurer of SVTVB may acquire from SVTVB by virtue of the payment of any loss. SVTVB agrees to obtain any endorsement that may be necessary to affect this waiver of subrogation. The Workers’ Compensation policy shall be endorsed with a waiver of subrogation in favor of the City for all work performed by the SVTVB, its employees, agents and volunteers.
Verification of Coverage
SVTVB shall furnish the City with original Certificates of Insurance including an additional insured endorsement and all required amendatory endorsements (or copies of the applicable policy language effecting coverage required by this clause) and a copy of the Declarations and Endorsement Page of the CGL policy listing all policy endorsements to City before work begins.
However, failure to obtain the required documents prior to the work beginning shall not waive the SVTVB’s obligation to provide them. The City reserves the right to require complete, certified copies of all required insurance policies, including endorsements, required by these specifications, at any time.
Maintenance of Insurance
Maintenance of insurance by SVTVB as specified shall in no way be interpreted as relieving SVTVB of its indemnification obligations or any responsibility whatsoever and the SVTVB may carry, at its own expense, such additional insurance as it deems necessary.
Special Risks or Circumstances
City reserves the right to modify these requirements, including limits, based on the nature of the risk, prior experience, insurer, coverage, or other special circumstances.
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Attachment B
Lease
300
City of Salinas
Legislation Text
200 Lincoln Ave., Salinas,
CA 93901
www.cityofsalinas.org
File #: ID#25-622, Version: 1
Monterey St. Parking Garage Management Agreement with LAZ Parking California, LLC Approve a Resolution authorizing the City Manager to execute a services agreement with LAZ Parking California, LLC for the management of the Monterey Street Parking Garage in an annual amount not to exceed $390,472, for a total not to exceed amount of $1,171,416, through January 1, 2029, with an option to extend the term for two (2) additional one-year periods.
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CITY OF SALINAS
COUNCIL STAFF REPORT
DATE: MARCH 24, 2026
DEPARTMENT: PUBLIC WORKS
FROM: DAVID JACOBS, PUBLIC WORKS DIRECTOR
BY: JENNY DAVILA, PUBLIC WORKS ADMIN. SUPERVISOR
TITLE: MONTEREY ST. PARKING GARAGE MANAGEMENT
AGREEMENT WITH LAZ PARKING CALIFORNIA, LLC
RECOMMENDED MOTION:
A motion to approve a Resolution authorizing the City Manager to execute a services agreement with LAZ Parking California, LLC for the management of the Monterey Street Parking Garage in an annual amount not to exceed $390,472, for a total not to exceed amount of $1,171,416, through January 1, 2029, with an option to extend the term for two (2) additional one-year periods.
EXECUTIVE SUMMARY:
Following a competitive procurement process for Parking Garage Management, the City received 4 qualified proposals. After thorough evaluation, LAZ Parking California, LLC (LAZ) submitted the most cost -efficient proposal to meet the needs of the City. It is recommended that Council authorizes the City manager to execute a services agreement with LAZ Parking California, LLC (LAZ) for the management of the Monterey Street parking garage in an amount not-to-exceed $1,171,416.
BACKGROUND:
The Monterey Street Parking Garage has served the downtown area since its opening in 2005, supporting access for residents, visitors, and local businesses. At the time of opening, the City entered into a contract with Applied Building Maintenance (formerly AMPCO) to manage garage operations. These services included daily staffing, collection and remittance of parking revenues, and routine maintenance while the City retained responsibility for major capital maintenance such as equipment and lighting replacement.
Following the completion of the AMPCO contract, the City conducted a competitive request for proposals in 2018, resulting in the award of the Parking Garage Operations contract to LAZ Parking California, LLC (LAZ).
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As the current contract with LAZ ex pired in December 2025, the City issued a new request for proposals in November 2025 to ensure continued, high -quality garage operations. Concurrently, the City is in the process of upgrading parking equipment at the Monterey Street Parking Garage to enhance customer convenience, including more flexible payment options.
Through the competitive evaluation process, LAZ submitted the most cost -efficient proposal and demonstrated the ability to integrate the new equipment with minimal service disruptions. LAZ’ s approach emphasizes continuity of operations, fiscal responsibility, and improved customer service, ensuring a smooth transition while maintaining a safe, accessible, and user-friendly parking experience for the community.
CEQA CONSIDERATION:
Not a Project. The City of Salinas has determined that the proposed action is not a project as defined by the California Environmental Quality Act (CEQA) (CEQA Guidelines Section 15378).
In addition, CEQA Guidelines Section 15061 includes the general rule that CEQA applies only to activities which have the potential for causing a significant effect on the environment. Where it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment, the activity is not subject to CEQA. Because the proposed action and this matter have no potential to cause any effect on the environment, or because it falls within a category of activities excluded as projects pursuant to CEQA Guidelines section 15378, this matter is not a project. Because the matter does not cause a direct or foreseeable indirect physical change on or in the environment, this matter is not a project.
CALIFORNIA GOVERNMENT CODE §84308 APPLIES:
Yes.
STRATEGIC PLAN INITIATIVE:
The agreement for Parking Garage Management relates to the strategic goal of Public Safety.
DEPARTMENTAL COORDINATION:
The Public Work Department coordinates with the City Legal Department regarding agreement verbiage as well as with the City Finance Department to process revenue and expenditures regarding parking garage management.
FISCAL AND SUSTAINABILITY IMPACT:
Although there is sufficient funding in the Downtown Parking Di strict to cover the cost of the Parking Garage Management Agreement, this fund has historically required General Fund subsidy.
For example, the prior year would have required a General Fund subsidy of $125,000 to remain cost neutral. Staff will be addressing the City’s funds requiring General Fund contributions as part of the FY 2025-26 Mid-Year Process.
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Fund
General Ledger Number
(Operating/CIP)
General Ledger Account
Name
Remaining Budget
Appropriation
Amount Requested
6801 50.5446-63.6010 Outside services-Other
outside services
$417,603 $390,472
ATTACHMENTS:
Resolution
Agreement – LAZ Parking California, LLC
Parking Garage Management RFP
LAZ Parking California, LLC Bid
Parking Concepts Inc. Bid
Movilio Bid
FC Parking Bid
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RESOLUTION NO. (N.C.S.)
A RESOLUTION AWARDING THE MONTEREY ST. PARKING GARAGE
MANAGEMENT AGREEMENT TO LAZ PARKING CALIFORNIA, LLC
WHEREAS, On November 7, 2025, the City issued a formal Request for Proposals (RFP) seeking qualified firms to provide parking garage management services for the Monterey St.
Parking Garage, and four responsive proposals were received from experienced and qualified vendors; and
WHEREAS, City staff conducted a thorough evaluation of all submitted proposals, assessing each firm’s qualifications, operational experience , cost effectiveness, technical capabilities, and demonstrated ability to successfully manage current operations while adapting to anticipated future upgrades; and
WHEREAS, LAZ Parking California, LLC demonstra ted a clear understanding of the City’s operational needs and objectives, presented a competitive and cost -effective proposal, and exhibited the technical expertise and proven capacity to seamlessly transition the Monterey Street Parking Garage to modernized systems and future technological enhancements; and
WHEREAS, City staff selected LAZ Parking California, LLC as the vendor best positioned to partner with the City to deliver efficient, innovative, and customer -focused parking garage management services, and therefore recommend that the City Council award a services agreement to LAZ Parking California, LLC.
NOW, THEREFORE, BE IT RESOLVED that the Salinas City Council authorizes the City Manager to execute a services agreement with LAZ Parking Ca lifornia, LLC for the management of the Monterey Street Parking Garage in an annual amount not to exceed $390,472, for a total not to exceed amount of $1,171,416, through January 1, 2029, with an option to extend the term for two (2) additional one-year periods.
PASSED AND APPROVED this 24th day of March 2026, by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
APPROVED:
_______________________
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Dennis Donohue, Mayor
ATTEST:
_________________________
Patricia M. Soratos, City Clerk
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AGREEMENT FOR SERVICES BETWEEN
THE CITY OF SALINAS AND LAZ PARKING CALIFORNIA, LLC.
Monterey Street Parking Garage Operation
THIS AGREEMENT is executed this 17th day of February 2026, ("Agreement" or "Contract") between the City of Salinas, a California Charter city and municipal corporation (hereinafter "City") and LAZ Parking California, LLC., a limited liability corporation (hereinafter "Contractor").
IT IS HEREBY MUTUALLY AGREED AS FOLLOWS:
1. Scope. Contractor hereby agrees to provide to the City, as the scope of services under this Agreement, the following services: Monterey Street Parking Garage Operation. Scope of work is further discussed in Monterey Street Parking Garage Operation Request for Proposal, Attachment B.
2. Timeliness. Contractor shall perform all tasks in a timely fashion, as set forth more specifically in Section 3 below. Failure to so perform is hereby deemed a material breach of this Agreement, and City may terminate this Agreement with no further liability hereunder, or the city may agree in writing with Contractor to an extension of time.
3. Term. The work under this Agreement shall commence January I, 2026, and shall be completed by January 1, 2029, unless City grants a written extension of time as set forth in Section 2 above.
4. Payment. City agrees to pay, and Contractor agrees to accept as full and fair consideration for the performance of this Agreement, an annual amount not-to-exceed Three Hundred Ninety Thousand Four Hundred Seventy-Two Dollars ($390,472), as more fully described in title of Contractor's fee schedule, Attachment C. Contractor has no right of reimbursement for expenses under this Agreement. Compensation shall become due and payable 30 days after City's approval of Contractor's submission of monthly written invoices to the City.
The payment of any compensation shall be contingent upon performance of the terms and conditions of this Agreement to the satisfaction of the City. If City determines that the work set forth in the written invoice has not been performed in accordance with the terms of this Agreement, City shall not be responsible for payment until such time as the work has been satisfactorily performed.
5. Meet & Confer. Contractor agrees to meet and confer with City or its agents or employees with regard to services as set forth herein as may be required by City to insure timely and adequate performance of this Agreement.
6. Insurance. Contractor shall procure and maintain for the duration of this Agreement insurance meeting the requirements specified in Attachment A hereto.
7. Indemnification. Contractor shall hold harmless, defend at its own expense, and indemnify City and its officers, officials, employees, agents, and volunteers from and against all Agreement for Services v. October 2025
I.AZ Parking California, L LC
Jan 2026
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Docusign Envelope lD: 00ED78AC-08EB-4090-91C3-69E1 1OFB71DB liabitity, claims, damages, losses, and/or expenses including reasonable City attorney fees arising from all acts or omissions of Contractor or its officers, agents, or employees arising out ofthe performance ofthe work under this Contract, caused in whole or in part by any negligent act or omission ofthe Contractor, any subcontractor, anyone directly or indirectly employed by any of them, or anyone for whose acts any ofthem may be liable, except where caused by the sole negligence or willful misconduct of the City.
8. Licensing. Contractor warrants that it is properly licensed to perform the work specified under this Agreement. including but not Iimited to possession of a current City business license.
9. Termination. City may terminate this Agreement upon ten days' written notice. The amount of damages, ifany, as a result ofsuch termination may be decided by negotiations between the parties or before a court of competent jurisdiction.
10. Agencv. In performing the services specified under this Agreement, Contractor is hereby deemed to be an independent contractor and not an agent or employee of City. 1 1. Non-Assignability. The rights and obligations of Contractor hereunder are not assignable and cannot be delegated without written consent of City.
12. Entire Agreement. This Agreement constitutes the entire Agreement between the parties hereto and supersedes any and all prior agreements, whether oral or written, relating to the subject matter thereof. Any modification of the Agreement will be effective only if it is in writing signed by both parties hereto.
13. Validity. Ifany provision in this Agreement is held by a court of competent jurisdiction to be invalid, void or unenforceable, the remaining provisions will continue in full force without being impaired or invalidated in any way.
1 ,+. Counterpalls. This Agreement may be executed in multiple originals, each of which is deemed to be an original, and may be signed in counterparts.
15. Lggs. Contractor agrees that in the performance of this Agreement it will comply with all appticable State, Federal and local laws and regulations. This Agreement shall be govemed by and construed in accordance with the laws ofthe State of Califomia, County of Monterey, and City of Salinas.
16. Levine Act Disclosure Comnliance (Cal Govemment Code Sec. 84308). Contractor hereby affirms and warrants that it has not contributed to the campaign of any elected or appointed City official an amount totaling more than $500 within twelve (12) months of the effective date of this Agreement, except as Contractor has disclosed within its Levine Act Disclosure Form submitted by Contractor to the City. Contractor agrees, that in the event it makes any contributions subject to the Levine Act's disclosure requirements within twelve (12)
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17. Electronic Execution ofAgreement. The words "execution," "signed," "signature," and words of like import in this Agreement and shall be deemed to include electronic signatures or electronic records (including, without limitation, DocuSign and AdobeSign), each of which shall be ofthe same legal effect, validity, enforceability, and admissibility as a handwritten signature.
CITY OF SALINAS
Ren6 Mendez, City Manager
APPROVED AS TO FORM:
Christopher A. Callihan, City Attorney, or
Rhonda Combs, Assistant City Attorney
CONTRACTOR
By (Printed Name): Miks_lluzj-ak
Its (Title):
Aereem€nt for Servic€s v. October2025
I-AZ Parking CaLibrni3, t-tC
Jan 2026
IN WITNESS WHEREOF, this Agreement is entered into by the parties hereto on the day and year first written above.
Chief Orreratinc Offi cer
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Insurance Requirements
Contractor shall procure and maintain for the duration ofthe contract, and for three years thereafter, insurance against claims for injuries to persons or damages to property which may arise from or in connection with the performance ofthe work hereunder by the Contractor, his,/her/its officers, agents, representatives, employees, and/or subcontractors.
MINIMUM SCOPE AND LIMIT OF INSURANCE
Coverage shall be at least as broad as:
1. Commercial General Liability ("CGL"): Insurance Services Office ("ISO") Form CG 00 0l covering CGL on an occurrence basis. including products and completed operations, property damage, bodily injury and personal & advertising injury with limits no less than $2,000,000 per occurrence. If a general aggregate limit applies, either the general aggregate limit shall apply separately to this project/location (ISO Form CG 25 03 or 25 04) or the general aggregate limit shall be twice the required occurrence limit.
2. Automobile Liability: ISO Form CA 0001 covering Code I (any auto), with limits no less than $1,000,000 per accident for bodily injury and property damage.
3. Workers' Compensation: as required by the State of California, with Statutory Limits, and Employers' Liability insurance with a limit ofno less than $1,000,000 per accident for bodily injury or disease.
4. Contractors' Pollution Legal Liability and/or Asbestos Legal Liability and/or Errors and Omissions (if project involves environmental hazards): with limits no less than $1,000,000 per occurrence or claim, and $2,000,000 policy aggregate, on an annual basis.
If the Contractor maintains broader coverage and/or higher limits than the minimums shown above, the Contractor requires and shall be entitled to the broader coverage and/or higher limits maintained by the Contractor. Any available insurance proceeds in excess ofthe specified minimum limits of insurance and coverage shall be available to the City.
S e lf- I n s ur e d Ret e n tio n s
Self-insured retentions must be declared to and approved by the City. At the option ofthe City, either: the Contractor shall cause the insurer shall to reduce or eliminate such self-insured retentions as respects the City, its officers, officials, employees, and volunteers; or the Contractor shall provide a financial guarantee satisfactory to the City guaranteeing payment of losses and related investigations, claim administration, and defense expenses. The policy language shall provide, or be endorsed to provide, that the self-insured retention may be satisfied by either the named insured or City.
Other Insurance Provisions
The insurance policies are to contain, or be endorsed to contain, the following provisions:
1. The City, its officers, officials, employees, and volunteers are to be covered as additional insureds on the CGL policy with respect to liability arising out of work or operations performed by or on behalf of the Contractor including materials, parts, or equipment furnished in connection with such work or operations and automobiles owned, leased, hired, or borrowed by
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Docusign Envelope lDi 00ED78AC'08E8-4090-91C3-69E 11 DFB7l DB or on behalfofthe Contractor. General liability coverage can be provided in the form ofan endorsement to the Contractor's insurance (at least as broad as ISO Form CG 20 10, CG 11 85 or both CG 20 10, CG 20 26, CG 20 33, or CG 20 38; and CG 20 37 forms if later revisions used).
2. For any claims related to this project, the Contractor's insurance coverage shall be primary insurance coverage at least as broad as ISO CG 20 01 04 l3 as respects the City, its officers, officials, employees, and volunteers. Any insurance or self-insurance maintained by the City, its officers, officials, employees, or volunteers shall be excess ofthe Contractor's insurance and shall not contribute with it.
3. Each insurance policy required by this clause shall provide that coverage shall not be canceled, except with notice to the City.
4. A copy of the claims reporting requirements must be submitted by Contractor to the City.
5. Ifthe services involve lead-based paint or asbestos identification/remediation, the Contractor's Pollution Liability policy shall not contain lead-based paint or asbestos exclusions. If the services involve mold identificatiorVremediation, the Contractor's Pollution Liability policy shall not contain a mold exclusion, and the definition ofPollution shalI include microbial matter, including mold.
Ac cept a bi lity of In s urers
Insurance is to be placed with insurers authorized to conduct business in the state with a current A.M. Best rating of no less than A: VIl, unless otherwise acceptable to the City. llaiver of Subrogation
Contractor hereby agrees to waive rights of subrogation which any insurer of Contractor may acquire from Contractor by virtue ofthe payment of any loss. Contractor agrees to obtain any endorsement that may be necessary to affect this waiver of subrogation. The Workers' Compensation policy shall be endorsed with a waiver ofsubrogation in favor ofthe City for all work performed by the Contractor, its employees, agents and subcontractors.
Ver ifi c at io n of Cov era ge
Contractor shall furnish the City with original Certificates of Insurance including an additional insured endorsement and all required amendatory endorsements (or copies of the applicable policy language effecting coverage required by this clause) and a copy ofthe Declarations and Endorsement Page ofthe CGL policy listing all policy endorsements to City before work begins.
However, failure to obtain the required documents prior to the work beginning shall not waive the Contractor's obligation to provide them. The City reserves the right to require complete, certified copies of all required insurance policies, including endorsements, required by these specifications, at any time.
Subcontraclors
Contractor shall require and verify that all subcontractors maintain insurance meeting all the requirements stated herein, and Contractor shall ensure that City is an additional insured on insurance required from subcontractors. For CGL coverage subcontractors shall provide coverage with a form at least as broad as CG 20 38 04 13.
Maintenance of Insurance
Maintenance of insurance by Contractor as specified shall in no way be interpreted as relieving Agreementfor Services v. Oclober 2025
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Special Risks or Circumslances
City reserves the right to modify these requirements, including limits, based on the nature of the risk, prior experience, insurer, coverage, or other special circumstances.
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1 Public Works Department
Request for Proposal (RFP) for Professional Services
Monterey Street Parking Garage Operation
Submit Questions Regarding RFP: 2:00 p.m.
Thursday, November 13. 2025
RFP Submittal Deadline: 2:00 p.m.
Friday, November 21, 2025
Contact: Jenny Davila
Public Works Administrative Supervisor
[email protected]
City of Salinas
Public Works Department
426 Work Street
Salinas, Ca, 93901
(831) 758-7108
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2 REQUEST FOR PROPOSAL (RFP)
FOR
PROFESSIONAL SERVICES
TITLE: MONTEREY STREET PARKING GARAGE OPERATION
1. INTRODUCTION
The City of Salinas is seeking proposals for qualified firms to provide services for efficient and professional operations for the Monterey Street Parking Garage.
Proposals for a multi -year contract with a qualified, professional and highly motivated firm or consortium to perform daily parking garage operations are encouraged. The required services and performance conditions are described in the Scope of Work (or Services) – Attachment B.
2. ATTACHMENTS
The attachments below are included with this Request for Proposals (RFP) for your review and submittal (see asterisk):
Attachment A – Proposer’s Information Form*
Attachment B – Scope of Work/Services
Attachment C – Sample Agreement for Professional Services Attachment D – Sample Table, Qualifications of Firm relative to City’s Needs Attachment E – Cost Proposal Format
The items identified with an asterisk (*) shall be filled out, signed by the appropriate representative of the company and returned with submittal.
3. INSTRUCTIONS TO PROPOSERS
3.1 Examination of Proposal Documents
The submission of a proposal shall be deemed a representation and certification by the Proposer that they:
3.1.1 Have carefully read and fully understand the information that was provided by the City to serve as the basis for submission of this proposal.
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3 3.1.2 Have the capability to successfully undertake and complete the responsibilities and obligations of the proposal being submitted.
3.1.3 Represent that all information contained in the proposal is true and correct.
3.1.4 Did not, in any way, collude, conspire to agree, directly or indirectly, with any person, firm, corporation or other Proposer in regard to the amount, terms or conditions of this proposal.
3.1.5 Acknowledge that the City has the right to make any inquiry it deems appropriate to substantiate or supplement information supplied by Proposer, and Proposer hereby grants the City permission to make these inquiries, and to provide any and all related documentation in a timely manner.
No request for modification of the proposal shall be considered after its submission on grounds that Proposer was not fully informed to any fact or condition.
3.2 Addenda/Clarifications
Should discrepancies or omissions be found in this RFP or should there be a need to clarify this RFP, questions or comments regarding this RFP must be put in writing and received by the City no later than 2:00 p.m., Thursday, November 13, 2025. All correspondence shall be submitted to the PlanetBids website. Inquiries received after the date and time stated may not be accepted. All addenda shall become a part of this RFP and shall be acknowledged on the Proposer’s Form.
The City shall not be responsible for, nor be bound by any oral instructions, interpretations or explanations issued by the City or its representatives.
3.3 Submission of Proposals
All proposals shall be submitted electronically on the PlanetBids project page. Proposals must be received no later than 2:00 p.m. on Friday, November 21, 2025. All proposals received after that time will be rejected for non- compliance and deemed as disqualified. Proposal should bear Proposer’s name and address, clearly marked “RFP – Monterey Street Parking Garage Operation”.
3.4 Local Ordinances
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4 All contractors are required to comply with all the requirements of the City of Salinas Local Hiring Preference Ordinance 2330, Salinas City Code Chapter 12, Article IV.
In determining the lowest bid for a public works contract that exceeds $5,000, a qualified local business shall receive a five percent (5%) preference, per the City’s Local Purchasing Preference Ordinance (Sec. 12-
28.050 and Sec. 12-28.060).
3.5 Withdrawal of Proposals
A Proposer may withdraw its proposal at any time before the expiration of the time for submission of proposals as provided in the RFP by delivering a written request for withdrawal signed by, on or behalf of the Proposer.
3.6 Rights of the City of Salinas
This RFP does not commit the City to enter into a contract, nor does it obligate the City to pay for any costs incurred in preparation and submission of proposals or in anticipation of a contract. The City reserves the right to:
• Make the selection based on its sole discretion;
• Reject any and all proposals;
• Issue subsequent Request for Proposals;
• Postpone opening for its own convenience;
• Remedy technical errors in the Request for Proposal process; • Approve or disapprove the use of particular subconsultants; • Negotiate with any, all, or none of the Proposers;
• Accept other than the lowest offer;
• Waive informalities and irregularities in the Proposals; and/or • Enter into an agreement with another Proposer in the event the originally selected Proposer defaults or fails to execute an agreement with the City.
An agreement shall not be binding or valid with the City unless and until it is executed by authorized representatives of the City and of the Proposer.
4. PROPOSED TENTATIVE TIMELINE
The tentative Request for Proposal (RFP) timeline is as follows:
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5 RFP Issued Friday, November 7, 2025
Deadline for Questions/Clarifications Thursday, November 13, 2025 Proposals Due Friday, November 21, 2025
Interviews (if needed) Week of November 24
Proposal Selection Week of November 21
Contract Awarded Week of December 8
Work Commences Thursday, January 1, 2025
5. INFORMATION TO BE SUBMITTED (to be submitted in this order only)
These instructions outline the guidelines governing the format and content of the proposal and the approach to be used in its development and presentation. The intent of the RFP is to encourage responses that clearly communicate the Proposer’s understanding of the City’s requirements and the Proposer’s approach to successfully provide the products and/or services on time and within budget (See project Scope of Work – Attachment B). Only that information which is essential to an understanding and evaluation of the Proposal should be submitted.
Items not specifically and explicitly related to the RFP and Proposal, e.g. brochures, marketing material, etc. will not be considered in the evaluation.
All proposals shall address the following items in the order listed below and shall be numbered 1 through 8 in the proposal document. Proposals shall not exceed thirty (30) pages.
5.1 Chapter 1 – Proposal Summary
This chapter shall discuss the highlights, key features and distinguishing points of the Proposal. A separate sheet shall include a list of individuals and contacts for this Proposal and how to communicate with them. Limit this Chapter to a total of three (3) pages including the separate sheet.
5.2 Chapter 2 – Profile on the Proposing Firm(s)
This chapter shall include a brief description of the Prime Proposer’s firm size as well as the proposed local organization structure. Include a discussion of the Prime Proposer firm’s financial stability, capacity and resources. Include all other firms participating in the Proposal, including similar information about the firms.
Additionally, this section shall include a listing of any lawsuit or litigation and the result of that action resulting from (a) any public project undertaken by 340
6 the Proposer or by its subcontractors where litigation is still pending or has occurred within the last five years or (b) any type of project where claims or settlements were paid by the consultant or its insurers within the last five years.
5.3 Chapter 3 – Qualifications of the Firm
This chapter shall include a brief description of the Proposer’s and Sub- Proposer’s qualifications and previous experience on similar or related projects. Provide in a table format (see Sample Table, Attachment D) descriptions of pertinent project experience with other public municipalities and private sector that includes a summary of the work performed, the total project cost, the percentage of work the firm was responsible for, the period over which the work was completed, and the name, title, and phone number of client’s to be contacted for references. Give a brief statement of the firm’s adherence to the schedule and budget for the project.
This chapter shall include information regarding any relationships with firms and/or individuals who may submit proposals in response to the RFPs being developed.
5.4 Chapter 4 – Work Plan or Proposal
This chapter shall present a well -conceived service plan. Include a full description of major tasks and subtasks. This section of the proposal shall establish that the Proposer understands the City’s objectives, work requirements, and Proposer’s ability to satisfy those objectives and requirements. Succinctly describe the proposed approach for addressing the required services and the firm’s ability to meet the City’s schedule, outlining the approach that would be undertaken in providing the requested services.
5.5 Chapter 5 – Proposed Innovations
The Proposer should suggest technical or procedural innovations that have been used successfully on other engagements, and which may provide the City with better service delivery. In this Chapter discuss any ideas, innovative approaches, or specific new concepts included in the Proposal that would provide benefit to the City.
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7 5.6 Chapter 6 – Project Staffing
This chapter shall discuss how the Proposer would propose to staff this project. Key project team members shall be identified by name, title and specific responsibilities on the project. An organization chart for the project team and resumes for key Proposer personnel shall be included. Key personnel will be an important factor considered by the review committee.
Changes in key personnel may be cause for rejection of the proposal.
5.7 Chapter 7 – Proposal Exceptions
This cha pter shall discuss any exceptions or requested changes that Proposer has to the City’s RFP conditions, requirements and sample Agreement. If there are no exceptions noted, it is assumed the Proposer will accept all conditions and requirements identified in Attachment C – “Sample Agreement for Services”. Items not excepted will not be open to later negotiation.
5.8 Chapter 8 – Proposal Costs Sheet and Rates
The fee information is relevant to a determination of whether the fee is fair and reasonable in light of the services to be provided. Provision of this information assists the City in determining the firm’s understanding of the project, and provides staff with tools to negotiate the cost, provide in a table (See Attachment E, Table).
Proposer shall provide the following information:
5.8.1 Direct Labor rates for proposed staff;
5.8.2 Overhead rate and breakdown of overhead elements;
5.8.3 Subconsultant billing rates and mark -up percentage for ODC’s (other direct costs); and identify all reimbursable expenses. Most recent complete financial instrument that would establish Proposer’s ability to complete the obligations of the contract resulting from this solicitation. Proposers need to submit their last two audited financial statements (e.g., balance sheet, income statement, and statement of cash
flow).
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8 This chapter shall include the proposed costs to provide the services desired. Include any other cost and price information, plus a not -to-exceed amount, that would be contained in a potential agreement with the City. The hourly rates may be used for pricing the cost of additional services outlined in the Scope of Work.
PLEASE NOT: The City of Salinas will not pay for services before it receives them. Therefore, do not propose contract terms that call for upfront payments or deposits.
6. CONTRACT TYPE AND METHOD OF PAYMENT
It is anticipated that the agreement resulting from this solicitation, if awarded, will be a not -to-exceed budget per task form of contract. A Sample Agreement of Services is provided as Attachment C. The method of payment to the successful Proposer shall be on a per task basis with a maximum “not -to-exceed” fee as set by the Proposer in the Proposal or as negotiated between the Proposer and the City as being the maximum cost to perform all work. This figure shall include direct costs and overhead, such as, but limited to, transportation, communications, subsistence and materials and any subcontracted items of work. Billing shall be conducted monthly.
Proposers shall be prepared to accept the terms and conditions of the Agreement, Insurance Requirements in Attachment C. If a Proposer desires to take exception to the Agreement, Proposer shall provide the following information in Chapter 7 of their submittal package. Please include the following:
• Proposer shall clearly identify each proposed change to the Agreement, including all relevant Attachments.
• Proposer shall furnish the reasons for, as well as specific recommendations, for alternative language.
The above factors will be taken into account in evaluating proposals. Proposals that take substantial exceptions to the proposed Agreement may be determined by the City, at its sole discretion, to be unacceptable and no longer considered for award.
6.1 Insurance Requirements
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9 The selected Proposer(s), at Proposer’s sole cost and expense and for the full term of the Agreement or any extension thereof, shall obtain and maintain, at a minimum, all of the insurance requirements outlined within the Sample Agreement document in Attachment C.
All policies, endorsements, certificates and/or binders shall be subject to the approval of the City Attorney as to form and content. The selected Proposer agrees to provide the City with a copy of said policies, certificates and/or endorsement upon award of contract.
7. REVIEW AND SELECTION PROCESS
City staff will evaluate the proposals provided based on the following criteria:
7.1 Cost of services;
7.2 Experience;
7.3 References from similar programs, indicating that contractor has performed services professionally with a positive impact on the community;
7.4 Level of customer service;
7.5 Implementation Plan;
A selection committee will make a recommendation to the Public Works Department that will in turn forward said recommendation to the City Council. The acceptance of the proposal will be evidenced by written Notice of Award from the City Public Works Department to the successful Proposer after Council approval.
8. ORAL INTERVIEWS
Proposers may be required to participate in an oral interview. The oral interview will be a panel comprised of members of the selection committee.
Proposers may only ask questions that are intended to clarify the questions that they are being asked to respond.
Each Proposer’s time slot for oral interviews will be determined randomly.
Proposers who are selected shall make every effort to attend. If representatives of the City experience difficulty on the part of any Proposer in scheduling a time for the oral interview, it may result in disqualification from further consideration.
9. PUBLIC NATURE OF MATERIALS
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10 Responses to this RFP become the exclusive property of the City of Salinas. All proposals received in response to this RFP becomes a matter of public record and shall be regarded as public records, with the exception of those elements in each proposal whic h are defined by the Proposer as business or trade secrets and plainly marked as “Confidential,” “Trade Secret,” or “Proprietary”. The City shall not in any way be liable or responsible for the disclosure of any such proposal or portions thereof, if they are not plainly marked as “Confidential,” “Trade Secret,” or “Proprietary” or if disclosure is required under the Public Records Act. Any proposal which contains language purporting to render all or significant portions of the proposal “Confidential,” “Trade Secret,” or “Proprietary” shall be regarded as non- responsive.
Although the California Public Records Act recognizes that certain confidential trade secret information may be protected from disclosure, the City of Salinas may not accept or approve that the information that a Proposer submits is a trade secret. If a request is made for information marked “Confidential,” “Trade Secret,” or “Proprietary,” the City shall provide the Proposer who submitted the information with reasonable notice to allow the Proposer to seek protection from disclosure by a court of competent jurisdiction.
10. COLLUSION
By submitting a proposal, each Proposer represents and warrants that its proposal is genuine and not a sham or collusive or made in the interest of or on behalf of any person not named therein; that the Proposer has not directly induced or solicited any other person to refrain from submitting a proposal; and that the Proposer has not in any manner sought collusion to secure any improper advantage over any other person submitting a proposal.
11. DISQUALIFICATION
Factors such as, but not limited to, any of the following may be considered just cause to disqualify a proposal without further consideration:
11.1 Evidence of collusion, directly or indirectly, among Proposers in regard to the amount, terms or conditions of this proposal;
11.2 Any attempt to improperly influence any member of the evaluation team;
11.3 Existence of any lawsuit, unresolved contractual claim or dispute between Proposer and the City;
11.4 Evidence of incorrect information submitted as part of the proposal; 345
11 11.5 Evidence of Proposer’s inability to successfully complete the responsibilities and obligation of the proposal; and
11.6 Proposer’s default under any previous agreement with the City, which results in termination of the Agreement.
12. NON-CONFORMING PROPOSAL
A Proposal shall be prepared and submitted in accordance with the provisions of these RFP instructions and specifications. Any alteration, omission, addition, variance, or limitation of, from or to a proposal may be sufficient grounds for non- acceptance of the proposal, at the sole discretion of the City.
13. GRATUITIES
No person shall offer, give or agree to give any City employee any gratuity, discount or offer of employment in connection with the award of contract by the City. No City employee shall solicit, demand, accept or agree to accept from any other person a gratuity, discount or offer of employment in connection with a city contract.
14. FIRMS OR PERSONS NOT ELIGIBLE TO SUBMIT A PROPOSAL
In order to avoid any conflict of interest or perception of a conflict of interest, Proposer(s) selected to provide professional services under this RFP will be subject to the following requirements:
14.1 The Proposer(s) may not have interest in any potential Proposer for the ultimate procurement.
~ End of Section ~
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12 Attachment A
Proposer’s Information Form
PROPOSER (Please Print):
Name: ________________________________________________________________
Address: ________________________________________________________________
________________________________________________________________
Telephone: ________________________ Email:
______________________________
Contact Person, Title, Email, and telephone: _________________________________________
____________________________________________________________________________
____________________________________________________________________________ Proposer, if selected, intends to carry on the business as (check one):
Individual Joint Venture
Partnership
Corporation
When incorporated? ____________________
In what state? ____________________
When authorized to do business in California? ________________
Other (explain): _________________________________________________________
ADDENDA
To assure that all Proposers have received each addendum, check the appropriate box(es) below.
Failure to acknowledge receipt of an addendum/addenda may be considered an irregularity in the Proposal:
Addendum number(s) received: 1; 2; 3; 4; 5; 6;
Or __________No Addendum/Addenda were received (check and initial). 347
13 PROPOSER’S SIGNATURE
No proposal shall be accepted which has not been signed in ink in the appropriate space below:
348
14 ATTACHMENT A – PROPOSER INFORMATION CONTINUED…
1. If Proposer is INDIVIDUAL, sign here:
Date: ___________________ _________________________________________ Proposer’s Signature
_________________________________________
Proposer’s typed name and title
2. If Proposer is a PARTNERSHIP or JOINT VENTURE; at least two (2) Partners shall sign here:
______________________________________________________
Partnership or Joint Venture Name (type or print)
Date: ___________________ _________________________________________
Member of the Partnership or Joint Venture Signature
Date: ___________________ _________________________________________
Member of the Partnership or Joint Venture Signature
3. If Proposer is a CORPORATION, the duly authorized officer shall sign as follows:
The undersigned certify that he/she is respectively:
__________________________________________ and ________________________ Signature Title
Of the corporation named below; that they are designated to sign the Proposal Cost Form by resolution (attach a certified copy, with corporate seal, if applicable, notarized as to its authenticity or Secretary’s certificate of authorization) for and on behalf of the below named CORPORATION, and that they are authorized to execute same for and on behalf of said CORPORATION.
Corporation Name (type or print):
By: ___________________________________________ Date: __________________
Title: _______________________________________________
349
15 City of Salinas – Monterey Street Parking Garage Management RFP ATTACHMENT B – SCOPE OF WORK
Project Background:
As part of the successful implementation of the Downtown Vibrancy Plan, the City of Salinas has made significant progress in transforming its downtown into a vibrant, accessible destination. A key component of this plan has been the effective management of the City’s parking assets, which include two parking garages, several surface lots, and a substantial inventory of on-street parking.
To support this effort, the Public Works Department has taken over parking enforcement responsibilities, unified all parking- related programs under a single management structure, and developed a comprehensive, long- term parking management strategy. One maj or milestone in this initiative has been the renewal and operational streamlining of the Monterey Street Parking Garage, which now plays a central role in supporting downtown parking needs.
With this foundation in place, the City is now seeking qualified proposals to build upon this success by providing ongoing Monterey Street Garage Parking Management Services.
Description of Project:
As part of the successful implementation of the Downtown Vibrancy Plan, the City of Salinas continues to enhance downtown accessibility and support economic vitality through improved parking management. With key milestones already achieved – including the consolidation of parking programs under the Public Works Department – the City is now focused on ensuring continued success of its parking assets through professional, efficient operations.
The City of Salinas is seeking proposals from qualified and experienced organizations to provide Parking Garage Management Services for the Monterey Street Parking Garage. The City desires a provider that can deliver responsible and reliable day-to-day operations, maintain a high standard of professionalism, and offer excellent customer service to the public.
The City is interested in entering into a three (3) year agreement with an opportunity to extend for two (2) one-year extensions. The selected provider will be expected to collaborate closely with the City to ensure the parking garage continues to support the broader goals of the Downtown Vibrancy Plan while operating efficiently, safely, and in a customer-focused manner.
Monterey Street Parking Garage Details
The Garage is located next to the National Steinbeck Center at Salinas Center, the Maya Cinema 16-theatre movie complex. Together they comprise the core of the 15- block historic downtown Salinas (See Figure 1).
• 435 space capacity
350
16 • Hours:
o Monday – Thursday 5:30 a.m. – 1:00 a.m.
o Friday 5:30 a.m. – 2:00 a.m.
o Saturday 8:00 a.m. – 2:00 a.m.
o Sunday 8:00 a.m. – 1:00 a.m.
• Parking Rates:
o Transient (Hourly) $1.25/hour
o Monthly $50/Month
• Transient Parking in the Garage:
o 145,000 Theater Parkers @ 3 hours each/per year
o 15,600 other transient spaces/per year
351
17 Monterey St
Parking Garage
352
18 Selection Criteria and Process
The City’s selection of a parking vendor to operate the Garage will be based upon experience, quality references, cost of services, level of customer service and implementation plan. The City will use a panel to review all submitted proposals. The panel will select two (2) operators for interviews if needed. Based on the combined scoring of the original proposals and the operator interviews, the panel will select a preferred operator. The City’s representative will meet with the preferred operator to negotiate an agreement acceptable to the City. If an agree ment cannot be reached with the preferred operator, the City’s representative will move to the operator ranked second. When an acceptable agreement has been reached, the Public Works Department will prepare a staff report recommending approval of an operating agreement for the Monterey Street Garage.
Fiscal Responsibilities
The Contractor will be responsible for the daily processing of deposits and expenses. Garage revenue will be accounted for separately from the expenses. “Revenue” for the purposes of this proposal, are those funds derived directly from the Garage as they relate to transient parking fees and monthly permits. “Revenue” does not include City generated monies from advertising on the building or special events held at the structure. Revenues are based solely upon deposit amounts and not based upon the actual spaces used. The City reserves the right to confirm reconciliations of revenue, prior to issuing payments for any incentive fees. All revenues will be sent to the City with a monthly check with a weekly reconciliation attached. The City will then approve the payment of the management fee as they may be applicable. The Contractor will not pay itself.
Payment for all direct costs, within those parameters defined in the maintenance section, will be paid by the Contractor. Use of cash for direct costs is to be discouraged. All direct expenses will be reconciled monthly and submitted to the City. The City will then reimburse the Contractor through monthly invoice.
The City reserves the right to review the expense records and audit transactions periodically. The City will call into question any unreasonable transactions as they may occur from time to time.
The City reserves the right to make changes to sub-contractors if the service they provide is too costly or ineffective. A quarterly review between the City and Contractor will be established to review these transactions.
Personne/Staffing
The firm selected for the Agreement, and all of its personnel, should demonstrate an exceptional familiarity with parking garage management. Most importantly, the firm chosen should demonstrate a superior understanding of operational requirements, public relations, and customer service practices.
The contractor will be responsible for all aspects of recruitment, selection, and initial and on-going training of personnel, so the contractor shall employ only persons competent and skilled and shall 353
19 provide responsible supervision for each individual employed. The contract service provider shall not use discriminatory hiring practices in regard to ethic origin, race, religion, gender, sexual orientation, and physical or mental disability. The contract or must adhere to all existing Government Code and City nondiscrimination policies, and the contractor’s personnel shall at all times be polite and courteous to all citizens and City staff. The contractor’s personnel shall be required to speak and write and communicate effectively to the City’s customers, residents and visitors and bilingual skills are recommended to better serve the City’s Spanish speaking community. The contractor will be responsible for assuring employee compliance with all laws and regulations, responding to inspections/audits by regulatory agencies, and paying any fines or assessments levied by regulatory agencies. In addition, the contract service provider will be responsible for all personnel supervision, discipline, and termination actions. However, the City may require the removal of any Contractor’s personnel, when it is determined to be in the best interest of the City, at any time.
The Contractor must provide a thorough background investigation on all potential employees, including but not limited to, criminal/driving history, outstanding violations, polygraph and/or psychological exams, medical history, prior work issues and a skill s assessment test. As the individuals selected for the process will be representing the City of Salinas on a day-to-day basis, the selection criteria are expected to be stringent. Employees should also be interviewed by City of Salinas staff prior to approval.
The Contractor shall be responsible for the conduct, demeanor, and appearance of all employees.
All employees shall act in a courteous and respectable manner while on duty, and during any interaction with the public. The City of Salinas seeks to maintain t he highest level of customer service, and employees must be attentive, alert, and responsive when dealing with customers’ issues, needs, or complaints.
Please include a detailed sheet in your proposal which outlines compensation and benefits costs for each position listed in your staffing plan. The City will also require documentation that background checks on all Contractor employees have been successful ly completed to the satisfaction of the Contractor, prior to the employees working in the Garage. A simple E -Mail to the City’s representative announcing the start of a new employee will suffice. No employees will begin work in the Garage without first having received the approval from the City’s representative.
All employees with access to money will be bonded by the Contractor. City reserves the right to review and comment on the performance of employees and recommend corrective action and/or removal from future work at the Garage.
The Contractor shall select and hire only persons who are well-qualified to perform the duties for their respective job positions and should provide classifications of all employee positions within their proposal, including a job description.
Classifications might be limited to:
• Parking Garage Supervisor/Manager: Assist the parking garage management staff with day-to-day operations and staffing issues. Supervisor shall be responsible to report with 354
20 the City representative on a monthly basis and provide updates on the operations, any feedback from the public, and any incidents that have occurred. A supervisor should possess sufficient IT knowledge to be able to handle equipment issues.
• Parking Garage Staff: Responsible for the day-to-day management of operations. These individuals must have the capacity to act as “Ambassadors” for the City, providing information about the parking garage.
The Contractor should provide performance metrics for each position so that performance evaluations may take place.
Prompt Action on Maintenance Issues
The Contractor is expected to act quickly to address deficiencies in the facility or operation. In general, the operation of the computerized parking equipment, phones, lights, signage and other systems will be the responsibility of the Contractor. Maintenance will be performed via work order, approved by the City’s representative, and a log will be kept to track all repairs. At least once a month, more frequently if needed, the City’s representative and Contractor’s supervisor will tour the facility to note any issues.
A daily inspection by maintenance staff will occur once per day. Contractor will provide a daily, weekly, and monthly inspection form to be used in the facility with this Request for Proposals.
All parking equipment malfunctions will be reported within one hour of the first recognition to both the equipment vendor (in an effort to quickly schedule repair service), and to the City’s representative. All repairs made under warranty (as an example but not limited to the exhaust fans, elevator and parking computer systems) will be reported immediately to the City’s representative.
The Contractor is required to address any maintenance deficiency posing a threat of injury or property damage to the public or employees at an estimated of a cost of less than $1,000 within 24 hours and to report the circumstances to the City’s representat ive within 48 hours. The Contractor is required to bring any maintenance deficiency posing a threat of injury or property placing the public or employees at risk of a cost of more than $1,000 immediately to the City’s attention by contacting the City’s representative be cell phone or landline.
Security
The City and contractor will share this responsibility. City is responsible for the enforcement of all laws, and the police department will be the Contractor’s first point of contact if a violation occurs.
This will include towing of abandoned vehicles, parking violations, and the violation of other laws.
The City will pay directly for a security company to monitor the alarms and for the surveillance of the video cameras. The City will establish an on-call list for 24-hour emergencies. The City will be 355
21 responsible for the maintenance and safety checks of fire extinguishers, fire sprinkler systems, alarm system maintenance and repairs.
Contractor will provide adequate training as to the safety features of the facility, and provide, in an obvious agreed upon location, a list of all emergency contact phone numbers. Contractor will provide all forms of communication to be used between the two staff members on site (cellphone, 2-way radio, etc.). Contractor employees are responsible for contacting the City to report suspicious behavior, unusual circumstances, be a witness in the event they see a crime and help to defend the City against any claims for damages. Contractor is responsible for the opening, closing and securing of the facility per scheduled operating hours. Contractor employees will assist in emergencies by directing traffic, blocking lanes, and controlling public egress and ingress as needed to secure sections or all of the garage until City staff can respond to relieve them.
Proposal Requirements
Proposals shall not exceed thirty (30) pages and shall include the following information:
• Company Information – Company history and experience in parking operations, annual revenues, regional representative, facility references (including Monterey Bay region references);
• O
perations and Staffing Plan – Include the number of cashiers, maintenance staff, facility manager and operations manager. Include specific shift schedules and compensation; • O perating Budget – Include a twelve (12) month operating budget based on anticipated revenue information (provided by City) and operators identified operating expenses for the garage;
• M
anagement Fee – This fee represents the overhead costs associated with garage operations and the operators’ profit;
• S et Up Expenses – Expenses required to begin operations at the garage; • Monthly Operating Statement – A sample of the operating statement which will include a complete detailed statement of revenues and expenses, with receipts to support all expenditures;
• C
apital Allowance – Include a recommended capital allowance for the Garage; • Samples of the following policies:
o Facility Auditing
o Employee Training
o Customer Service/Relations
356
22 ATTACHMENT C – SAMPLE AGREEMENT FOR PROFESSIONAL SERVICES
357
23 358
24 359
25 360
26 361
27 362
28 363
29 364
30 365
31 366
32 367
33 ATTACHMENT D – SAMPLE TABLE FORMAT
QUALIFICATIONS OF FIRM RELATIVE TO CITY’S NEEDS
Project Name Client Description of work
performed
Total Project Cost Percentage of work
firm was
responsible for
Period work was
completed
Client Contact
Information
Did your firm meet the project schedule (Circle One): Yes No
Give a brief statement of the firm’s adherence to the schedule and budget for the project:
Did your firm meet the project schedule (Circle One): Yes No
Give a brief statement of the firm’s adherence to the schedule and budget for the project:
Did your firm meet the project schedule (Circle One): Yes No
Give a brief statement of the firm’s adherence to the schedule and budget for the project:
Did your firm meet the project schedule (Circle One): Yes No
Give a brief statement of the firm’s adherence to the schedule and budget for the project:
*Include name, title, and phone number
368
34 ATTACHMENT E – SAMPLE COST PROPOSAL FORMAT
(The City is looking for a submittal in this format – Content should match cost for scope of services required)
Scope Labor Categories
(e.g., Consultant, Sr. Consultant, etc.
Est.
Hours
Hourly Rate Extended
Rate
Task 1
$ $
$ $
$ $
TOTAL NOT TO EXCEED,
TASK 1
$
$
Task 2
$ $
$ $
$ $
TOTAL NOT TO EXCEED,
TASK 2
$
$
Task 3
$ $
$ $
$ $
TOTAL NOT TO EXCEED,
TASK 3
$
$
TOTAL NOT TO EXCEED
(TASKS 1 – 3)
$
$
369
Monterey Street Parking Garage Operation
• City of Salinas • November 21st 2025 •
370
Monterey Street Parking Garage Operation
Cover Letter | City of Salinas
Northern California
Regional Office
5901 Christie Ave
•Suite 202•
Emeryville, CA 94608
P: (510) 250-2052
F: (510) 345-3478
lazparking.com
1 COVER LETTER
November 21st 2025
City of Salinas
Ms. Jenny Davila
City of Salinas – Public Works Department
426 Work Street, Salinas, CA 93901
RE: Request for Proposal, Monterey Street Parking Garage Operation Dear Ms. Davila,
LAZ Parking is pleased to submit this proposal in response to the City of Salinas’ Request for Proposals for Monterey Street Parking Garage Operation. As the current operator of the Monterey Street Parking Garage and the City’s parking enforcement partner since 2016, LAZ understands the facility, the community it serves, and the City’s expectations for safe, reliable, and customer focused operations.
Our team has worked closely with City staff to support downtown vitality and provide a positive experience for Steinbeck Center visitors, Maya Cinema patrons, and the surrounding businesses. At Monterey Street, we have delivered consistent day to day opera tions, responsive customer service, and careful handling of revenues and reporting. This proposal builds on that history and outlines a seamless continuation of services that protects institutional knowledge and maintains continuity for the City and its customers.
The enclosed response presents a comprehensive, full service operating plan for the Monterey Street Parking Garage, including staffing and supervision, customer service, maintenance and inspections, revenue control, and coordination with City departments and vendors. We highlight a proven local management team, clear performance standards, and trained garage ambassadors who reflect the welcoming character of downtown Salinas. Our approach uses structured daily, weekly, and monthly inspections, documented wo rk orders, and transparent revenue reconciliation to support auditing and financial oversight.
Looking ahead, LAZ is committed to enhancing the existing program with targeted innovations, data driven monitoring, and technology tools that can improve reporting, support real time issue resolution, and further elevate the customer experience. Our goal is to continue serving as a trusted partner to the City of Salinas and to operate the Monterey Street Parking Garage in a way that is efficient, transparent, and responsive to the community’s evolving needs.
Thank you for the opportunity to continue serving the City. We look forward to working closely with you and your team to ensure that the Monterey Street Parking Garage remains a safe, welcoming, and well managed asset for downtown Salinas.
Sincerely,
CINDY HEFNER STEVE MOONEY, PTMP
Regional VP, Northern California Regional GM Northern California 5901 Christie Ave. Ste 202 5901 Christie Ave. Ste 202
Emeryville, CA 94608 Emeryville, CA 94608
O: (510) 250-2052 C: (510) 333-9931
[email protected] [email protected]
371
Monterey Street Parking Garage Operation
Table of Contents | City of Salinas
2 TABLE OF CONTENTS
City of Salinas
Monterey Street Parking Garage Operation
Cover Letter......................................................................................................................................................... 1 Table of Contents ................................................................................................................................................ 2
1. Proposal Summary .......................................................................................................................................... 3
2. Profile on the Proposing Firm .......................................................................................................................... 6 About LAZ Parking ........................................................................................................................................................................... 6 Nationally Recognized ..................................................................................................................................................................... 7 Financial Stability, Capacity & Resources ....................................................................................................................................... 8 Lawsuits or Litigation Disclosure .................................................................................................................................................... 8
3. Qualifications of the Firm ................................................................................................................................ 9 Past to Present & Beyond ................................................................................................................................................................ 9 Government Sector Experience ..................................................................................................................................................... 10
4. Work Plan or Proposal ................................................................................................................................... 12 Garage Operations ......................................................................................................................................................................... 12 Staffing Requirements ................................................................................................................................................................... 12 Revenue Control & Fiscal Management ........................................................................................................................................ 13 Maintenance Responsibilities ........................................................................................................................................................ 14 Security ........................................................................................................................................................................................... 15 Customer Service & Operational Excellence ................................................................................................................................. 16 City Rights & Governance ............................................................................................................................................................... 16
5. Proposed Innovations .................................................................................................................................... 17 Technical & Procedural Enhancements ........................................................................................................................................ 17
6. Project Staffing ............................................................................................................................................. 19 Organizational Summary ............................................................................................................................................................... 19 Government Services Team ........................................................................................................................................................... 21 Resumes ......................................................................................................................................................................................... 23
7. Proposal Exceptions ...................................................................................................................................... 26
8. Proposal Cost Sheets & Rates ....................................................................................................................... 27
9. Attachments .................................................................................................................................................. 28
372
Monterey Street Parking Garage Operation
Proposal Summary | City of Salinas
3 1. PROPOSAL SUMMARY
LAZ Parking is honored to submit this proposal to continue our valued partnership with the City of Salinas for the operation of the Monterey Street Parking Garage. As the current operator of the Garage and the City’s parking enforcement partner since 2016, LAZ brings a seasoned local team, established procedures, and a deep understanding of how this facility supports downtown vitality, the National Steinbeck Center, Maya Cinema, and surrounding businesses. Our work in Salinas has been defined by collaboration, reliability, and a shared commitment to safe, clean, and accessible public parking.
A continued partnership with LAZ ensures no transition risk, seamless continuity of service, and preservation of the City’s operational momentum. Our on-site team is already trained, vetted, and familiar with the Garage’s operating hours, customer patterns, equipment, and revenue processes. This local knowledge, combined with LAZ’s national municipal expertise and disciplined approach to staffing, maintenance, security, and financial controls, uniquely positions us to deliver the outcomes described in the RFP without interruption.
Understanding the City’s Objectives & Scope
We understand that the City is seeking a professional, highly accountable partner to provide full -service operation of the Monterey Street Parking Garage, including staffing, day to day management, maintenance coordination, security support, and transparent handling of revenues and expenses. Core City objectives include:
• A safe, clean, and well-maintained Garage that reflects positively on downtown Salinas. • Reliable opening and closing of the facility in accordance with the published schedule. • Courteous, customer focused staff who act as ambassadors for downtown and support residents and visitors.
• Strong internal controls over revenue collection, deposits, reconciliation, and reporting. • Regular inspections, prompt response to maintenance and safety issues, and clear documentation of all work.
• Effective communication and coordination with City staff, law enforcement, equipment vendors, and security providers.
Our proposed operating plan is built around these expectations and the specific requirements in Attachment B of the RFP. LAZ will provide:
• A comprehensive staffing plan that aligns with the Garage's operating hours and activity levels. • Hiring, background checks, and bonding that meet or exceed the City's standards for all employees, especially those handling money.
• Daily, weekly, and monthly facility inspections documented on standardized forms, plus a work order system that tracks all repairs from identification through completion. • Procedures to report equipment malfunctions within one hour, handle life safety conditions within the required time frames, and communicate promptly with the City. • A revenue control program that uses segregation of duties, daily deposits, weekly reconciliations, and detailed monthly operating statements to support audit readiness. 373
Monterey Street Parking Garage Operation
Proposal Summary | City of Salinas
4 Why LAZ is the Best Qualified Firm
With more than 40 years of municipal parking experience, LAZ Parking is one of the largest and most experienced parking operators in the United States. We manage municipal garages, surface lots, and on street programs for cities across California and the c ountry, giving us a deep understanding of the operational discipline, transparency, and responsiveness that public agencies require.
Key differentiators and strengths for this contract include:
• Proven Partner in Salinas
• Current operator of the Monterey Street Parking Garage and longtime enforcement partner, with a record of meeting City expectations for service, reporting, and collaboration. • Seamless Continuity
• No startup delay, no learning curve, and minimal administrative burden on City staff. Existing personnel, routes, procedures, and reporting formats remain in place, with enhancements layered in over time.
• Full-Service Garage Operations Expertise
• Extensive experience managing municipal garages of similar size, including staffing, customer service, maintenance coordination, equipment troubleshooting, and support for third party vendors.
• Strong Controls and Accountability
• Documented cash handling procedures, segregation of duties, bonding of all revenue handling employees, and detailed monthly operating statements that align with the City's fiscal responsibilities and audit needs.
• Customer and Community Focus
• LAZ's ambassador approach emphasizes courtesy, education, and clear communication while maintaining consistent application of policies and promoting a welcoming experience for Garage users.
• Safety, Maintenance, and Security Integration
• Structured inspection routines, clear work order and escalation processes, and staff training in emergency procedures and coordination with City police, fire, and security providers.
Implementation & Service Continuity Plan
Because LAZ is already embedded in the City’s parking operations, our implementation will be immediate and seamless. There is no need for a formal transition period and no disruption to customers or City staff.
Our commitments include:
• Retain and continue to develop the current Garage operations team, subject to City approval and required screening.
• Maintain existing operating hours, opening and closing procedures, and general traffic flow while aligning all practices with the detailed RFP requirements. • Implement and document daily, weekly, and monthly inspection checklists and a work order log that will be shared with City staff.
• Continue established communication channels with City representatives for routine coordination, incident reporting, and monthly joint walkthroughs of the facility. 374
Monterey Street Parking Garage Operation
Proposal Summary | City of Salinas
5 • Apply existing LAZ internal oversight, including regional management review of staffing, safety, and financial controls.
Enhancement Initiatives:
In addition to maintaining a stable, compliant operation, LAZ will introduce targeted enhancements that support the City’s goals:
• Use business intelligence tools to track transaction volumes, occupancy trends, and exception activity, and share these insights during regular check in meetings with City staff. • Refine staffing patterns over time to match observed demand patterns and event activity, improving service and cost efficiency.
• Strengthen community engagement by training staff to provide wayfinding assistance and basic visitor information for downtown destinations.
• Collaborate with the City on future technology or capital improvements at the Garage, using our national experience to help evaluate options and implementation impacts.
A Proven Partner for Today & Tomorrow
LAZ Parking’s record in Salinas demonstrates reliable service delivery, professional field operations, and a culture of partnership. We understand the importance of operating the Monterey Street Parking Garage in a manner that balances efficiency, safety, customer experience, and public accountability.
By continuing this partnership, the City of Salinas retains a trusted and experienced operator that requires no transition, carries minimal operational risk, and has the resources and expertise to meet the City’s current and future Garage management needs.
Contact Information
Primary Contact:
Cindy Hefner
Regional Vice President, Northern California
W (510) 250-2052 x7352 | C (210) 241-9833
5901 Christie Avenue, Suite 202 | Emeryville | CA
94608
Alternate Contact:
Steve Mooney
General Manager, Northern California
W (510) 250-2052 | C (650) 766-9803
5901 Christie Avenue, Suite 202 | Emeryville | CA
94608
Corporate Contact:
Muhammad Mansoor, PTMP
Vice President, Government Services
C (714) 290-4854
949 South Coast Drive, Suite 515 | Costa Mesa |
CA 92626
375
Monterey Street Parking Garage Operation
Profile on the Proposing Firm | City of Salinas
6 2. PROFILE ON THE PROPOSING FIRM
About LAZ Parking
Over Four Decades of Experience
LAZ Parking was founded in 1981 and has been at the forefr ont of the parking industry ever since, constantly innovating and adapting to the dynamic needs of our customers. Although we employ over 25,000 parking professionals in 42 states and Canada, each of our operations is managed locally. With over three decades of municipal parking experience, including the past 10 years as the incumbent parking operator for the City of Salinas, our Bay Area based team will continue to oversee day to day operations at the Monterey Street Parking Garage. This team is already integrated with City staff, experienced with the facility and downtown demand patterns, and ready to deliver safe, reliable, and customer focused service.
• The largest privately held parking company in
the USA with a strong presence throughout
California
• Recently awarded multiple municipal contracts
in the Bay Area adding resources and support.
• Unique municipal parking experience, managing
more than 550,000 parking spaces for over 150
government agencies, cities and counties.
• Local and regional leaders dedicated to your
success, many with decades of parking
experience including hands on experience with
the City of Salinas parking program and
throughout California.
• Dedicated Government Services support team for future program enhancements, effective research, rapid technology implementation and continuous municipal support.
At the core of LAZ Parking’s business model is a commitment to its employees, customers, and the communities it serves. LAZ's unique culture fosters engagement, accountability, and continuous improvement, driving consistently high performance. Additionally, the company places an emphasis on environmental sustainability, diversity, a nd social responsibility, ensuring its impact extends beyond business operations.
LAZ Parking’s ongoing growth, success, and commitment
to serving its clients stem from its dedication to living its mission. The company’s independence; a defining
advantage among large operators in the mobility industry empowers LAZ to stay true to its principles and focus on building long-term, mutually beneficial relationships.
Today, LAZ operates over 4,000 locations and manages
1.6 million parking spaces in 538 cities across 42 states.
By adhering to its founding principles while embracing
technological innovation and corporate responsibility, LAZ continues to set the standard in the mobility industry. 376
Monterey Street Parking Garage Operation
Profile on the Proposing Firm | City of Salinas
7 Nationally Recognized
IPMI Accredited Parking Organization with Distinction
LAZ Parking earned the Accredited Parking Organization (APO) with Distinction status in March 2024, recognizing the company’s excellence in financial and operational accountability, customer care, employee training, sustainability, and technological innova tion. This certification, granted for three years, establishes LAZ as a leader in the parking and mobility industry.
CAPP Certification Program
LAZ Parking promotes the Certified Administrators of Public Parking (CAPP) program, enhancing the expertise of its leadership team. Many of LAZ’s managers have earned or are working toward CAPP or CPP certifications, demonstrating a commitment to excellence in the parking industry.
Environmental, Social, & Governance (ESG)
LAZ Parking launched an ESG Division in 2022, aligning with its mission to create opportunities for employees and value for clients. The division focuses on social awareness, wellness, diversity, and sustainable business practices. LAZ collaborates with Qu inn+Partners to implement ESG frameworks and achieve Net Zero by 2036. The company’s environmental goals include advancing electrification, embracing digitization, and supporting responsible suppliers.
Diversity, Equity, and Inclusion
DEI is a central component of LAZ’s ESG strategy. The company is focused on fostering an inclusive environment through diverse policies, performance monitoring, and accountability. LAZ supports small, minority- owned, and women- owned businesses through its Supplier Diversity and Inclusion Plan, promoting equity both within and outside the organization.
LAZ Charitable Foundation
The LAZ Charitable Foundation uplifts underserved
communities by supporting housing, education, food
security, mental health, and career development. Its
mission, “Elevating Humanity,” emphasizes
empowering individuals, promoting social justice,
and creating opportunities for everyone to thrive.
Deeply rooted in our DNA, LAZ seeks opportunities to
get involved in the communities we serve and are
particularly proud of our partnership with Special
Olympics Southern California, for whom we host an
annual charitable golf tournament and participate in
the annual Plane Pull at Long Beach Airport.
377
Monterey Street Parking Garage Operation
Profile on the Proposing Firm | City of Salinas
8 Financial Stability, Capacity & Resources
LAZ Parking is a privately held, financially stable company with more than 40 years of continuous operations and a strong national presence. Headquartered in Hartford, Connecticut, LAZ employs over 25,000 team members and manages more than 1.5 million parking spaces nationwide.
Our company maintains the financial capacity and operational resources necessary to support large scale municipal parking programs such as the operation of the Monterey Street Parking Garage. LAZ’s balance sheet reflects consistent year over year revenue g rowth, zero long term debt exposure, and strong liquidity supported by national banking relationships. These resources allow LAZ to invest continuously in technology, equipment, uniforms, and facility management tools without reliance on external financing.
Audited financial statements for the last two fiscal years, including balance sheets and income statements, will be provided under separate confidential cover to substantiate LAZ’s financial stability and capacity to fulfill all contractual obligations.
No subcontractors are proposed for this project. All services, including staffing, training, supervision, maintenance coordination, revenue control, and administration, will be provided directly by LAZ Parking using existing local and regional resources, ensuring complete accountability and seamless operational continuity.
Lawsuits or Litigation Disclosure
LAZ Parking affirms that there are no lawsuits, claims, or settlements within the past five (5) years arising from any public project undertaken by LAZ Parking or its subcontractors that would have any material impact on the company’s ability to perform the required services under this contract.
Like most national service providers operating in multiple jurisdictions, LAZ occasionally encounters minor employment related or contract interpretation matters that are typical for organizations of our size.
None of these have resulted in any findings or settlements that affect LAZ’s financial stability, reputation, or capacity to deliver municipal parking services.
To date, LAZ has never defaulted on, been terminated from, or failed to complete any municipal or public- sector contract. Our record of performance and renewal with public agencies including the City of S an Francisco, City of Berkeley , City of Palo Alto, and others demonstrates our consistent compliance, accountability, and commitment to our municipal partners. 378
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Qualifications of the Firm | City of Salinas
9 3. QUALIFICATIONS OF THE FIRM
Past to Present & Beyond
As a full service parking management company with more than four decades of municipal experience, LAZ Parking understands how a well run parking facility supports access, safety, and downtown economic activity. In Salinas, LAZ has partnered with the City since 2016, operating the Monterey Street Parking Garage and providing related parking services that support the National Steinbeck Center, Maya Cinema, and the surrounding business district. This on the ground experience, combined with our broader municipal portfolio, demonstrates our ability to manage garages that are publicly owned, heavily used, and highly visible to the community.
Serving Government Agencies
Our Government Services Division specializes in municipal parking operations, including staffed garages, surface lots, and mixed use facilities for cities, counties, universities, and transit agencies. These programs include responsibilities similar to tho se outlined in this RFP: day to day operations, staffing and supervision, revenue control and deposit procedures, maintenance coordination, safety and security support, and detailed financial reporting. We bring the systems, training, and oversight needed to operate public parking assets in a way that is reliable, accountable, and responsive to agency expectations.
Similar Projects
In the Attachment D table, LAZ has provided summaries of representative projects with other public agencies and private owners. Each entry describes the scope of work, total project value, the percentage of work performed by LAZ, the period of performance, and client references. Across these projects, LAZ has consistently adhered to agreed schedules and budgets, meeting or exceeding service level expectations while maintaining strong relationships with our clients.
Sub-Contracting
LAZ Parking is submitting this proposal as a single prime firm. We do not have any teaming arrangements, ownership interests, or other business relationships with firms or individuals that we expect may submit proposals in response to this RFP. No subcontr actors are proposed for this engagement; all services will be provided directly by LAZ using our local and regional resources. 379
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Qualifications of the Firm | City of Salinas
10 Government Sector Experience
Our experience, leadership and philosophy have made LAZ Parking one of the nation’s premier operators specializing in parking services for municipalities and government agencies. We have an unmatched track record operating municipal parking systems and currently manage more than 550,000 parking spaces for over 150 government agencies, cities and counties.
The following is provided as a sample of LAZ Parking’s public sector clients, including the approximate number of spaces for each:
California Partnerships
• City of Long Beach (10,300)
• Long Beach Municipal Airport (1,550)
• City of San Francisco On Street (28,800)
• City of Inglewood, (12,750)
• City of Stockton (6,145)
• City of Burbank (1,475)
• City of Malibu (1,950)
• City of Newport Beach (4,100)
• City of Glendale (3,008)
• City of Los Angeles / LADOT (38,000)
• City of West Hollywood (3,360)
• City of San Francisco Off Street (3,115)
• California State Parks (2,665)
• City of San Mateo (2,610)
• County of Alameda (2,500)
• City of Calabasas (1,100)
• LA Beaches & Harbors (10,000)
• LAX IT (1,500)
• City of San Bruno (1,820)
• City of San Leandro (1,450)
• City of San Marcos (1,200)
• City of South San Francisco (2,100)
• City of Santa Ana (2,500)
National Partnerships
• Washington Metro Area Transit Auth (59,000)
• City of Las Vegas (NV) (3,000)
• Volusia County, FL (2,100)
• City of Baton Rouge, LA (2,000)
• City of Coral Gables, FL (1,775)
• City of Baltimore, MD (1,440)
• City of South Miami, FL (1,400)
• City of Arvada, CO (1,100)
• Cobb County, GA (1,380)
• City of Chicago Meters System (36,000)
• Montgomery County, MD (21,500)
• NY City Housing Authority (20,000)
• NY Metro Transit Authority (16,600)
• City of Lincoln, NE (14,780)
• Rhode Island State Beaches (8,100)
• City of Kansas City, MO (6,600)
• City of Miami Beach, FL (6,000)
• City of New Rochelle, NY (5,868)
• City of Lowell, MA (5,566)
• Norwalk Parking Authority (4,233)
• City of Stamford, CT (3,400)
• Birmingham Jefferson Conv. Complex (2,700)
• City of Syracuse, NY (2,525)
• City of Westminster, CO (2,500)
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11 ATTACHMENT D
SAMPLE TABLE FORMAT - QUALIFICATIONS OF FIRM RELATIVE TO CITY’S NEEDS Project Name Client Description of work
performed
Total Project Cost Percentage of work
firm as responsible for
Period work was
completed
Client contact
information*
SFMTA Garages
San Francisco
Municipal
Transportation Agency
Parking Management $180M 100% 2011 - Present
Rob Malone
(415) 705-5535
[email protected]
Did your firm meet the project schedule (Circle one): Yes No Give a brief statement of the firm’s adherence to the schedule and budget for the project: LAZ Parking has consistently delivered all contracted services for this City on schedule, within budget, and without a single cost overrun or service interruption, demonstrating our disciplined project management and unwavering commitment to operational excellence.
Parking Management County of Alameda Parking Management $4.9M 100% 2015 - Present Ashwin Swenson
(510) 224-7326
[email protected]
Did your firm meet the project schedule (Circle one): Yes No Give a brief statement of the firm’s adherence to the schedule and budget for the project: LAZ Parking has consistently delivered all contracted services for this City on schedule, within budget, and without a single cost overrun or service interruption, demonstrating our disciplined project management and unwavering commitment to operational excellence.
Parking Management City of Stockton Parking Management $1.6M 100% 2020 - Present Tina McCarty
(209) 937-8907
[email protected]
Did your firm meet the project schedule (Circle one): Yes No
Give a brief statement of the firm’s adherence to the schedule and budget for the project: LAZ Parking has consistently delivered all contracted services for this City on schedule, within budget, and without a single cost overrun or service interruption, demonstrating our disciplined project management and unwavering commitment to operational excellence.
Parking Management City of Walnut Creek Parking Management $3.5M 100% 2011 - Present Mike Vickers
(925) 256-3538
[email protected]
Did your firm meet the project schedule (Circle one): Yes No Give a brief statement of the firm’s adherence to the schedule and budget for the project: LAZ Parking has consistently delivered all contracted services for this City on schedule, within budget, and without a single cost overrun or service interruption, demonstrating our disciplined project management and unwavering commitment to operational excellence.
* Include Name, Title, and Phone Number
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Work Plan or Proposal | City of Salinas
12 4. WORK PLAN OR PROPOSAL
LAZ Parking (“Contractor”) will provide full- service operation of the Monterey Street Parking Garage, assuming responsibility for management, staffing, revenue control, customer service, maintenance coordination, security support, and overall operational oversight in accordance with the City’s RFP, Scope of Work, and Sample Agreement. As the incumbent operator, LAZ will deliver a seamless continuation of services with no disruption to customers or City staff.
Garage Operations
Hours of Operation
LAZ Parking will operate the Garage in alignment with the hours defined in the RFP:
• Monday – Thursday: 5:30 a.m. to 1:00 a.m.
• Friday: 5:30 a.m. to 2:00 a.m.
• Saturday: 8:00 a.m. to 2:00 a.m.
• Sunday: 8:00 a.m. to 1:00 a.m.
LAZ Parking will open and secure the Garage each day, ensuring all equipment is functional and the facility is safe for use. The City may adjust operating hours based on demand, events, or operational needs. LAZ Parking will implement any such changes upon written direction from the City and update internal schedules and signage as required.
Parking Rates
LAZ Parking will administer the rates established by the City:
• Transient (Hourly): $1.25 per hour
• Monthly Permit: $50 per month
No in/out privileges are provided for transient parkers unless directed otherwise by the City. All rate changes will be established and approved by the City Council; LAZ Parking will implement new rates upon written notice and update equipment, signage, and customer communications accordingly.
Staffing Requirements
LAZ Parking will provide staffing necessary to meet the operating hours, customer service expectations, and safety requirements of the Garage.
Staffing Plan
LAZ Parking’s staffing plan (provided under Chapter 6 – Project Staffing) includes:
• Position titles and roles (Garage Manager, attendants, cashiers, maintenance support). • Coverage by day and shift to match operating hours and peak demand. • Compensation and benefits assumptions for each position. 382
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13 • Performance metrics for each classification to support regular evaluations.
All staff will act as ambassadors for the City, assisting the public with wayfinding and general questions about the Garage and downtown.
Hiring & Background Screening
LAZ Parking will be responsible for all recruitment, selection, and ongoing training of personnel, and will comply with all applicable non-discrimination requirements and City policies.
A thorough background investigation will be completed for all potential employees, including, as applicable, criminal and driving history, outstanding violations, prior work history, and skills assessment.
Where required, LAZ Parking will arrange for any additional testing (such as psychological or medical screening) consistent with the City’s expectations.
LAZ Parking will provide documentation that background checks have been completed to the satisfaction of LAZ Parking prior to the employee working in the Garage.
LAZ Parking will notify the City’s representative via email before any new employee begins work and will not assign staff to the Garage without City approval.
All employees with access to money or revenue handling functions will be bonded by LAZ Parking.
Oversight & Performance
LAZ Parking will be responsible for day-to-day supervision, discipline, and, if necessary, termination of personnel.
The City reserves the right to review employee performance and may request corrective action or require the removal of any LAZ Parking employee when it is determined to be in the City’s best interest.
Staff will receive training in customer service, safety procedures, emergency response, equipment operation, and daily operational protocols.
Bilingual skills are encouraged to better serve Salinas’ Spanish-speaking community.
Revenue Control & Fiscal Management
Revenue Processing
LAZ Parking will be responsible for the daily processing of Garage revenues and related documentation. “Revenue” under this contract consists solely of:
• Transient parking fees collected at the Garage.
• Monthly parking fees for Garage permits.
Advertising revenue and special event revenue generated directly by the City are excluded.
LAZ Parking will collect, count, and reconcile all daily receipts.
LAZ Parking will prepare daily summaries and maintain appropriate supporting documentation. 383
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14 Remittance and Direct Costs
All Garage revenues will be remitted to the City with a monthly check, accompanied by a weekly reconciliation summarizing receipts and deposits, consistent with the RFP.
LAZ Parking will not pay itself from Garage revenue. Payment of management fees and approved reimbursements will be made by the City under the terms of the Agreement.
LAZ Parking will pay direct costs within the parameters defined in the maintenance section (e.g., minor repairs, supplies, approved subcontracted services).
Use of cash for direct costs will be minimized and discouraged.
All direct expenses will be reconciled monthly and submitted to the City via invoice for reimbursement.
Reporting, Audit, and Governance
LAZ Parking will provide monthly operating statements detailing revenues, expenses, and any variances.
The City retains full audit rights and may review all financial records related to Garage operations, including receipts, invoices, and subcontractor agreements.
The City may question or reject unreasonable expenses and may require changes to subcontractors if services are deemed too costly or ineffective.
A quarterly review between the City and LAZ Parking will be held to review financial transactions and operational performance.
Maintenance Responsibilities
General Maintenance Duties
LAZ Parking will be responsible for day-to-day operation and coordination of:
• Computerized parking equipment and validation systems. • Signage and wayfinding within the Garage.
• Lighting and basic electrical issues within LAZ Parking’s scope.
• Communications equipment used for Garage operations.
• Entry/exit systems and related hardware.
• Other systems that support Garage operations, as defined in the Agreement.
LAZ Parking will coordinate with City staff and City -retained vendors for capital or major repair work outside the operating scope.
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15 Inspection Requirements
LAZ Parking’s maintenance staff will perform a daily inspection of the facility to identify operational and safety issues.
LAZ Parking’s supervisor will tour the facility on at least a monthly basis to note conditions, review prior work, and identify emerging needs.
LAZ Parking will provide daily, weekly, and monthly inspection forms for use at the Garage, consistent with the RFP.
Repairs & Response Times
All parking equipment malfunctions will be reported within one hour of recognition to both the equipment vendor and the City’s representative.
All warranty repairs (such as elevators, exhaust fans, or other covered systems) will be reported immediately to the City.
Maintenance deficiencies posing a safety risk and estimated to cost less than $1,000 will be corrected within 24 hours, with circumstances reported to the City’s representative within 48 hours.
Maintenance deficiencies posing a safety risk and estimated to cost more than $1,000 will be brought to the City’s attention immediately by direct phone contact with the City’s representative for direction.
Security
City Responsibilities
The City will retain responsibility for:
• Law enforcement, criminal matters, and code enforcement in and around the Garage. • Towing of abandoned vehicles and handling of vehicles involved in violations of law. • Contracting and paying for any security company monitoring alarms and surveillance systems. • Maintenance and safety checks of fire extinguishers, fire sprinkler systems, alarm systems, and other life-safety infrastructure.
• Providing LAZ Parking with a 24-hour emergency contact list.
LAZ Parking Responsibilities
LAZ Parking will support security and emergency response by:
• Training staff on emergency procedures and the location and use of safety equipment. • Providing communications equipment (cell phones, two-way radios, etc.) for staff on site. • Monitoring available camera views and reporting suspicious activity or dangerous circumstances to the appropriate authorities and the City’s representative. • Opening, closing, and securing the Garage each day in accordance with the approved hours of operation.
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16 • Assisting in emergencies by directing traffic, blocking lanes, and controlling public ingress and egress until City personnel or emergency responders arrive and take over.
Customer Service & Operational Excellence
LAZ Parking is committed to delivering a customer experience that reflects well on the City of Salinas and downtown as a whole.
Our team will focus on visible presence, quick issue resolution, and clear communication so that every interaction in the Garage is safe, professional, and user friendly. This commitment is reflected in the following practices:
• Providing a consistent, visible staff presence during operating hours.
• Ensuring staff act as ambassadors for downtown Salinas, offering directions and basic visitor information.
• Maintaining clear signage and easy-to-understand public communications regarding rates, hours, and rules.
• Responding promptly to customer issues, complaints, and equipment malfunctions.
• Maintaining a professional, safe, and clean environment at all times.
• Using performance metrics, field audits, and supervisor reviews to drive continuous improvement.
City Rights & Governance
The City of Salinas retains clear oversight authority to ensure that Garage operations meet its financial, service, and policy objectives. LAZ Parking recognizes these governance rights as central to a transparent, accountable partnership and will support the City in exercising them as needed:
• Audit all financial transactions and operating records related to the Garage. • Request staffing or schedule adjustments to better meet community needs. • Modify operating hours and direct changes to procedures with reasonable notice. • Approve or reject monthly revenue and expense reconciliations and associated reimbursements. • Require the removal or replacement of LAZ Parking personnel whose performance is unsatisfactory.
• Require replacement of subcontractors if their services are ineffective or not cost efficient.
LAZ Parking acknowledges and accepts these rights and will work collaboratively with the City to ensure the Monterey Street Parking Garage operates in a manner that is safe, efficient, transparent, and aligned with the City’s downtown and mobility goals.
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Proposed Innovations | City of Salinas
17 5. PROPOSED INNOVATIONS
Technical & Procedural Enhancements
LAZ Parking proposes a set of technical and procedural innovations that build on our experience operating municipal garages across California and the country. These enhancements are designed to improve service delivery at the Monterey Street Parking Garage, strengthen financial performance, and position the City for future technology upgrades without committing to a single large, inflexible system.
Modern PARCS Upgrade with Cloud-Based Control
LAZ recommends upgrading the existing Parking Access and Revenue Control System (PARCS) to a modern, cloud-based platform. This would include new entry and exit stations, EMV chip -capable pay equipment, updated server architecture, and more advanced barrier gate logic. In other municipal facilities where LAZ has deployed similar systems, this upgrade has increased equipment uptime, reduced manual interventions, and improved the accuracy and completeness of revenue capture. For Salinas, this means fewer outa ges, fewer workarounds, and a more reliable experience for customers and City staff.
Revenue Integrity & NOI Improvement
The proposed system provides automated auditing, transaction -level reporting, and real time visibility into revenue. In other cities, these tools have significantly reduced revenue leakage and helped agencies validate that every transaction is properly rec orded and deposited. The platform also supports dynamic rate scheduling, which would allow the City to implement future pricing strategies such as event rates, evening rates, or demand-based pricing if desired. Combined with lower maintenance costs from modern hardware and remote diagnostics, these features support stronger net operating income over the life of the contract.
Secure & PCI-Compliant Payment Environment
LAZ will deploy EMV-certified pay-on-foot and pay-in-lane equipment that reduces chargebacks and fraud and meets current PCI DSS standards. Transactions are processed using tokenized, encrypted payment gateways that protect customer data while simplifying compliance for the City. This approach is already in use at other LAZ operated municipal garages and has proven effective in improving payment security, reducing disputes, and maintaining compliance with evolving industry requirements.
Fast, Contactless & Flexible Payment Options
To improve throughput at the gates and enhance the customer experience, LAZ proposes full support for contactless and mobile payments, including Apple Pay, Google Pay, tap -to-pay cards, and, where appropriate, license plate based transactions. Faster payment and exit speeds reduce queuing, particularly during peak movie times and special events, and create a smoother arrival and departure experience. These tools integrate with LAZ’s existing mobile payment ecosystem, offering customers a consistent and predictable way to access and pay for parking across multiple channels. 387
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Proposed Innovations | City of Salinas
18 Real-Time Operational Visibility for the City
The upgraded system includes a cloud-based dashboard that provides both LAZ and City staff with real time insight into occupancy, revenue, equipment status, and alarms. Automated alerts can be configured for conditions such as gate malfunctions, low paper, cash collection thresholds, and connectivity issues.
This has been highly effective in other cities at shortening response times, improving coordination between City staff and LAZ, and allowing agencies to make data driven operational adjustments rather than relying on anecdotal feedback alone.
Enhanced Customer Experience & Wayfinding
LAZ will enhance the customer journey inside the Garage through improved signage, clearer wayfinding, and intuitive payment interfaces. Updated messaging at entries, pay stations, and exits will reduce confusion about rates, hours, and rules. Refined gate logic and user -friendly screens help customers complete transactions quickly and confidently. Optional features, such as QR code entry or exit and license plate recognition (LPR) based validation, can be added over time as the City’s strategy evolves.
Scalable Platform for Future Technologies
The proposed PARCS and infrastructure are designed to be modular and scalable. This allows the City to add features such as expanded LPR enforcement, EV charging integrations, or digital validation platforms without replacing the entire system. In other LA Z operated facilities, this modular approach has allowed cities to phase in new tools as budgets and policy priorities permit, rather than committing to all upgrades at once.
Operational Efficiency & Predictive Maintenance
By enabling remote monitoring and support, the
new platform reduces technician downtime and
allows many issues to be diagnosed and resolved
without a site visit. Predictive maintenance alerts
identify components that are nearing failure so
they can be serv iced proactively, extending
equipment life and reducing emergency repair
costs. Enhanced cash management and auditing
tools streamline the reconciliation process and
improve overall control of the revenue stream.
These efficiencies translate into fewer service
disruptions, lower operating risk, and a more
stable Garage environment for the City and its
users.
Together, these innovations provide a practical, phased roadmap for modernizing the Monterey Street Parking Garage. They draw on proven solutions that LAZ has already implemented in similar public facilities while giving the City of Salinas flexibility to adopt enhancements at the pace and scope that best align with its financial and policy objectives.
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Project Staffing | City of Salinas
19 6. PROJECT STAFFING
LAZ Parking will staff the Monterey Street Operations Manager with an experienced, fully local team led by Garage Manager Maria Chavez -Venegas. This team provides full coverage across the posted hours of operation, handles day to day customer service and c ash handling, and supports inspections, basic maintenance, and incident reporting. All staff are LAZ employees; no subcontracted labor is proposed.
An organizational chart and resumes for key personnel are included in this chapter.
Monterey Street Parking Garage: Staffing Table
Name Title Responsibilities
Maria Chavez-
Venegas
Operations
Manager
Overall garage operations, staff scheduling, cash control, inspections, primary City contact.
Gloria L. Almaraz Lead
Attendant
Shift lead, opening/closing support, cash drawer
balancing, customer service.
Stephanie Lopez Lead
Attendant
Shift lead, training support, issue escalation, customer service.
Isaiah M. Avila Parking
Attendant
Frontline customer service, walkthroughs, equipment
checks, basic cleaning.
Oscar Chavez Parking
Attendant
Frontline customer service, walkthroughs, equipment
checks, basic cleaning.
Guadalupe
Contreras
Parking
Attendant
Frontline customer service, walkthroughs, equipment
checks, basic cleaning.
Eduardo Espitia Parking
Attendant
Frontline customer service, walkthroughs, equipment
checks, basic cleaning.
Aide S. Rocha Parking
Attendant
Frontline customer service, walkthroughs, equipment
checks, basic cleaning.
Key personnel (Operations Manager and Lead Attendants) will remain dedicated to this facility for the duration of the contract, subject to City approval of any future changes.
Organizational Summary
Under LAZ’s structure, all Monterey Street Parking Garage staff report directly to Garage Manager Maria Chavez, who in turn reports to Regional Operations Management for oversight and support. This alignment ensures clear accountability, quick decision making, and consistent communication between the City and LAZ. This proven structure ensures that the City of Salinas receives safe, reliable, and customer focused garage operations every day.
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20 Organizational Chart
LAZ Parking brings an extensive
history of success in parking facility
operations and customer service,
backed by decades of experience
managing municipal garages and
public parking programs throughout
California. Our national platform
provides strategic resources,
technical expertise, and analytical
support that strengthen every local
partnership we maintain.
The team shown in the organizational chart represents the professionals who will continue leading the Monterey Street Parking Garage operation, ensuring safe, efficient day to day performance, exceptional service quality, and seamless communication with City staff. The chart highlights Garage Manager Maria Chavez’s onsite leadership, supported by regional operations, technology, finance, and government services resources. Biographies of key management personnel are also provided on the following pages and demonstrate the depth of experience and long -term commitment that LAZ brings to the City of Salinas.
Local Management Team
Maria Chavez, Operations Manager
Maria Chavez brings over 20 years of experience in parking operations and facility management. She began her career in 2004 as a parking cashier and quickly advanced to Assistant Manager, gaining valuable experience in daily operations, staff coordination, and financial procedures. Her strong work ethic and attention to detail paved the way to her current role as Parking Lot Manager. Maria oversees a team of seven employees, ensuring smooth operations, consistent service, and adherence to company standards . She manages all financial administration, including revenue tracking, reconciliation, and reporting, and creates staff schedules that align with operational needs. She also maintains regulatory compliance and ensures a safe, clean, and well - managed environment for both customers and staff. Maria’s hands -on approach, industry knowledge, and commitment to excellence continue to drive the success of the facility she manages.
Anthony Hamilton, Director of Operations
Anthony brings more than 12 years of progressive experience in parking operations and municipal enforcement management. Beginning his career as a parking cashier, his strong work ethic and leadership have propelled him into regional management, where he no w oversees multiple LAZ Parking operations across Northern California, including enforcement programs throughout the Peninsula and South Bay. Anthony provides ongoing regional operational support to the City of Salinas enforcement program, ensuring consis tency, efficiency, and adherence to City performance standards. His experience spans municipal enforcement, commercial parking, special events, hospitals, luxury hotels, and large mixed -use developments. Known for his ability to manage complex, high- volume operations with professionalism and precision, Anthony excels in optimizing service delivery, strengthening client relationships, and implementing strategic initiatives that drive operational success across LAZ’s Northern California portfolio. 390
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21 Steve Mooney, PTMP, Regional General Manager
Steve Mooney joined LAZ Parking’s Northern California management team in 2021, bringing over 17 years of experience in the transportation and hospitality industries. His background includes commercial parking operations, municipal on -street enforcement, stadium and special event parking, and luxury hotel valet management. Steve began his career with The Ritz-Carlton Hotel Company, where his leadership and commitment to service excellence led to multiple management roles. Since transitioning to the parking and transportation sector in 2013, Steve has built a strong reputation for developing high-performing teams, strengthening client relationships, and driving operational efficiency across diverse portfolios. Steve continues to provide strategic and operational support for LAZ’s municipal and commercial programs throughout Northern California, including ongoing oversight assistance for the City of Salinas enforcement program.
Cindy Hefner, Regional Vice President
Cindy joined LAZ Parking in 2014 and brings over 18 years of parking industry experience and a proven record of operational excellence and leadership. As Regional Vice President, she provides strategic direction and operational support to ensure contract performance and client satisfaction in the region . Her expertise spans automated parking systems, enforcement operations, valet, and self-park management. Cindy’s focus on efficiency, team development, and service quality has driven consistent growth and client retention throughout her career. She plays an active role in supporting the City of Salinas parking enforcement program, working closely with the Contract Manager to sustain operational excellence and ensure alignment with the City’s goals.
Government Services Team
Carrie Ann Verge, Director of Finance & Compliance
Carrie Ann Verge joined LAZ Parking in 2021 as part of the acquisition of Serco Parking Services. In her role as Director of Finance, she plays a vital role in ensuring the financial oversight and compliance of our national municipal portfolio. With over t wo decades of experience in the Transportation Industry, Carrie Ann has a strong background in supporting and managing government, state, and local contracts. She has a proven track record in developing price- to- win strategies, conducting P&L forecasting and analysis, ensuring contract compliance, and overseeing internal audits. Carrie Ann holds a Bachelor of Science degree from Middle Tennessee State University (MTSU). Her expertise and dedication make her an invaluable asset to our team, contributing to our continued success.
Peter Cho PTMP, Senior Operations Manager
During his 24 years of parking management experience, Peter has been instrumental in providing measured leadership and guidance to his operational team by implementing proven systems to achieve optimal efficiency. Peter has implemented multiple municipal programs including first -time outsourced enforcement programs. He has worked closely with clients to develop policies and procedures that provide the operations with a consistent level of service. Peter has led the transition of several enforcement programs, most notably, Santa Ana, Newport Beach, San Marcos, San Leandro and San Mateo. His local knowledge and in -depth experience working in similar environments makes him a valuable resource to City of Salinas. Peter will serve in the dual role of a Transition Manager and then as the Operations Resource Manager for this program 391
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Project Staffing | City of Salinas
22 Conor Buckley, VP - Municipal Operations
Conor joins the LAZ Family from Passport where he was one of their most tenured and trusted Client Success and Sales Executives. Conor prides himself on adopting the client’s perspective to secure a full analysis and delivery of enterprise solutions. Since 2015, Conor has worked closely with some of Passport’s largest and most complex municipal clients, including the cities of Toronto, Portland, Boston, and Montreal. As an Account Executive, Conor has built lasting partnerships with public and private parki ng operators by offering innovative technology and scalable solutions that are focused on client success. His impact on the industry goes beyond helping cities adopt technologies that address their parking and mobility needs. Conor has worked directly with Parking Authorities and City Councils throughout North America to gain approval and support for modern curb management policies and practices aimed at improving accessibility, reducing congestion, and enhancing customer experience. Conor is from Chapel Hill, NC, and received his bachelor’s degree from the University of North Carolina, Wilmington. Conor will provide an extra layer of technical support to the City of Salinas City-Wide Parking Enforcement program, with a main focus on ensuring the success of the City-Wide Parking Enforcement program.
Muhammad Mansoor PTMP, VP - Municipal Operations
In his 22-year parking career, Muhammad has led the implementation of multiple parking enforcement programs throughout CA. He started his parking career with Central Parking System. While at Central Parking, he was responsible for the management of multiple municipal parking management contracts including Newport Beach, Santa Ana, Long Beach, Anaheim, Carson, and Riverside. Since joining LAZ, Muhammad has spearheaded transitions of 8 new CA based contracts in the past five years, namely, Inglewood, Palo Alto, Salinas, Santa Ana, Manhattan Beach, San Leandro, San Marcos, and San Mateo. As a subject matter expert across a broad range of parking programs, Muhammad is often called on to assess operational efficiencies and the application of new technologies. Muhammad will provide regional project oversight required to ensure City of Salinas.needs are met throughout the life of the contract. Muhammad has access to all LAZ’s parking contracts, bringing best practices and lessons learned to City of Salinas and to the City-Wide Parking Enforcement program.
Robert Maroney PTMP, Executive VP - Government Services Rob Maroney joined LAZ Parking in 2015 as the Vice President of Government Services.
Rob is responsible for overseeing and supporting our rapidly expanding Government Services market, which includes municipal agencies and public private partnerships. With over 20 years of experience, Rob brings extensive experience in government operations, management, and consulting. He started his career in municipal government, and during his 12+ year career with Norfolk, VA, he served as the Director of Parking. Rob wa s also the Director of Parking and Transportation for Virginia Commonwealth University, overseeing the university’s parking, transportation, and fleet management programs. Rob has access to all municipal contracts currently managed by LAZ and will bring his expertise to the City of Salinas City-Wide Parking Enforcement program, if LAZ is awarded this contract.
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23 Resumes
Anthony Hamilton
Newark, CA [email protected] (510) 301-4215
Experience
LAZ PARKING
Regional Director of Operations 2024-Present
• Build and maintain strong client relationships, ensuring contractual obligations, operational delivery, and client expectations are consistently met or exceeded
• Drive financial performance through P&L oversight, budget forecasting, variance analysis, expense management, and revenue optimization
• Lead, mentor, and develop managers, supervisors, and frontline employees; identify and cultivate high - potential talent to support organizational growth and succession planning. • Recruit, hire, train, and onboard employees using the LAZ Way approach; ensure timely orientation and cultural alignment within two weeks of hire.
• Oversee workforce planning, scheduling, payroll compliance, and overtime management to maximize efficiency and control labor costs
• Ensure operational excellence by maintaining compliance with company policies, client agreements, federal/state/local regulations, and audit procedures
• Deliver accurate daily, weekly, monthly, and annual financial and operational reporting to clients and regional leadership
• Champion continuous improvement, process innovation, and technology adoption to increase scalability, efficiency, and customer satisfaction
• Partner with regional leadership, clients, and vendors to execute strategic projects, programs, and initiatives that advance business objectives
• Manage safety, claims, and risk management initiatives, ensuring employees adhere to company SOPs and proper reporting procedures
• Actively participate in leadership, operational, and client meetings to align priorities, resolve challenges, and support long-term success
Regional Portfolio Manger 2023-2024
• Directed comprehensive portfolio management strategies encompassing Commercial, Hospitality, Enforcement, Valet, Traffic, Transportation, and Parking Operations, ensuring optimal efficiency and client satisfaction
• Implemented innovative solutions tailored to streamline operations across diverse sectors, resulting in substantial revenue growth and cost savings
• Conducted rigorous budgeting and forecasting for each sector, aligning financial goals with operational objectives and achieving budgetary targets consistently • Rolled out and reviewed bonus metrics with managers to ensure compliance with company values, culture, financial targets, client relations, operational standards, audits, safety protocols, and regulatory compliance • Cultivated and maintained strong client relationships through strategic planning and effective communication strategies
• Led a team of eleven managers specializing in various operational areas, providing guidance and support to enhance team performance and project success
393
Monterey Street Parking Garage Operation
Project Staffing | City of Salinas
24 • Collaborated cross- functionally with senior leadership to identify and capitalize on opportunities for business growth and operational improvement
Operations Manager- Valet, Traffic, & Parking Operations 2021-2023 • Implement Parking Access Revenue Control Systems: SKIDATA at Westfield Valley Fair • Operate a cashless yet ticketless valet system: SMS Valet • Manage a team of 40+ employees who enhance the customer experience • Oversees financials and operations of a luxury mall to ensure professional valet, traffic, and parking management
• Weekly meetings with the mall GM & AGM to ensure service, and safety standards are met • Manage Holiday Traffic needs around the property
• Radio etiquette when communicating with security, mall management, housekeeping, engineering, and team
• Organize daily huddles to review safety, performance expectations, and areas for improvement • Weekly meetings with supervisors for updates on events in the mall, staffing needs, aging report, revenue goals
• Work close with SKIDATA to repair revenue control systems to maximize revenue at location • Report recommendations to the center management to maintain a safe, clean, and fun environment for guests
• Implement LAZ Go in our surface lots to monetize the outskirts of the mall • Build incentive programs to increase productivity and morale in the workplace • Assist over 2,500 monthly parkers with any changes in their contract, and billing Education
• BA – Broadcast & Electronic Communication Arts – San Francisco State • AA – Radio & Television Broadcasting - Chabot College 394
Monterey Street Parking Garage Operation
Project Staffing | City of Salinas
25 Resume: Maria Chavez
Salinas, CA [email protected] (831) 261-6053
Experience
LAZ PARKING
Facility Manager, Salinas 2023-Present
• Manage daily operations of a busy parking facility, including opening and closing procedures, staff supervision, and customer service.
• Prepare and reconcile daily financial reports, ensuring accuracy of cash and electronic transactions. • Create and manage staff schedules to align coverage with demand and Garage operating hours. • Lead a team of 15 employees, providing coaching, feedback, and support to maintain high service standards.
• Ensure the facility remains compliant with LAZ policies, safety requirements, and City expectations. • Maintain inspection routines and follow up on maintenance items to keep the Garage clean, safe, and operational.
• Train new and existing staff on customer service, cash handling, equipment use, and safety protocols.
ABM
Cashier 2014-2019
• Processed parking and retail transactions quickly and accurately, maintaining a high level of customer satisfaction.
• Handled cash, credit, and debit payments with a 95 percent accuracy rate in register operations. • Maintained a clean, organized workstation to support efficient customer flow. • Assisted customers with questions and basic information about services and facility rules
Skills
• Parking facility operations
• Staff scheduling and supervision
• Cash handling and daily reporting
• Customer service and conflict resolution
• Safety and compliance monitoring
• Microsoft Office / Office 365
• Bilingual: Spanish (fluent), English
395
Monterey Street Parking Garage Operation
Proposal Exceptions | City of Salinas
26 7. PROPOSAL EXCEPTIONS
LAZ Parking has reviewed the City of Salinas’s Request for Proposals for Monterey Street Parking Garage Operation, including all conditions, requirements, and the Sample Agreement for Professional Services (Attachment C). After careful review, LAZ Parking does not request any exceptions or changes to the City’s RFP documents or Sample Agreement.
As the current operator of the Monterey Street Parking Garage and a long standing partner to the City, LAZ has been successfully performing under terms that are consistent with those outlined in this solicitation. Our partnership with the City is built on mutual trust, transparency, and strict compliance with contractual and operational requirements.
LAZ fully understands and accepts all provisions in the RFP, Scope of Work, and Sample Agreement, and is prepared to continue performance under these terms without modification. This approach supports seamless contract continuity, uninterrupted garage operations, and the continued success of the City’s downtown parking program.
Accordingly, LAZ Parking respectfully confirms that no exceptions, revisions, or alternative language are proposed to the City’s RFP or Sample Agreement.
396
Monterey Street Parking Garage Operation
Proposal Cost Sheets & Rates | City of Salinas
27 8. PROPOSAL COST SHEETS & RATES
This chapter presents LAZ Parking’s proposed pricing for the operation of the Monterey Street Parking Garage in the format requested by the City. Our goal is to provide clear, transparent cost information that demonstrates a fair and reasonable fee structure aligned with the Scope of Work.
LAZ is submitting two cost options for the City’s consideration. Option 1 is an annual operating budget that assumes continuation of the existing PARCS infrastructure. Option 2 is an optional enhanced budget that includes PARCS replacement and related technology upgrades as outlined in Chapter 5 – Proposed Innovations. Both options are presented in the Attachment E table format.
No subconsultants are proposed for this engagement, and no markups will be applied to other direct costs; all services will be performed directly by LAZ Parking. The hourly rates shown in the Attachment E table represent the raw wages paid to LAZ staff for each position. These rates may be used by the City to price additional services consistent with the Scope of Work. LAZ’s two most recent years of audited financial statements, including balance sheet, income statement, and statement of cash flows, are provided under separate confidential cover to demonstrate our financial capacity to fulfill all contractual obligations.
Please see our attached cost proposal, in the format requested by the City. We have also included our audited financial statements via the online portal along with this proposal document.
Annual Budget
Optional Proposed Annual Budget with PARCS
397
Monterey Street Parking Garage Operation
Attachments | City of Salinas
9. ATTACHMENTS
ATTACHMENT A – PROPOSER’S INFORMATION FORM
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Attachments | City of Salinas
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Monterey Street Parking Garage Operation
Attachments | City of Salinas
11/20/25
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Monterey Street Parking Garage Operation
Attachments | City of Salinas
AUDITED FINANCIALS 2023 & 2024
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Monterey Street Parking Garage Operation
Attachments | City of Salinas
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Attachments | City of Salinas
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12 Attachment A
Proposer’s Information Form
PROPOSER (Please Print):
Name: ________________________________________________________________
Address: ________________________________________________________________
________________________________________________________________
Telephone: ________________________ Email:
______________________________
Contact Person, Title, Email, and telephone: _________________________________________
____________________________________________________________________________
____________________________________________________________________________ Proposer, if selected, intends to carry on the business as (check one):
Individual Joint Venture
Partnership
Corporation
When incorporated? ____________________
In what state? ____________________
When authorized to do business in California? ________________
Other (explain): _________________________________________________________
ADDENDA
To assure that all Proposers have received each addendum, check the appropriate box(es) below.
Failure to acknowledge receipt of an addendum/addenda may be considered an irregularity in the Proposal:
Addendum number(s) received: 1; 2; 3; 4; 5; 6;
Or __________No Addendum/Addenda were received (check and initial). 416
13 PROPOSER’S SIGNATURE
No proposal shall be accepted which has not been signed in ink in the appropriate space below:
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14 ATTACHMENT A – PROPOSER INFORMATION CONTINUED…
1. If Proposer is INDIVIDUAL, sign here:
Date: ___________________ _________________________________________ Proposer’s Signature
_________________________________________
Proposer’s typed name and title
2. If Proposer is a PARTNERSHIP or JOINT VENTURE; at least two (2) Partners shall sign here:
______________________________________________________
Partnership or Joint Venture Name (type or print)
Date: ___________________ _________________________________________ Member of the Partnership or Joint Venture Signature
Date: ___________________ _________________________________________ Member of the Partnership or Joint Venture Signature
3. If Proposer is a CORPORATION, the duly authorized officer shall sign as follows:
The undersigned certify that he/she is respectively:
__________________________________________ and ________________________ Signature Title
Of the corporation named below; that they are designated to sign the Proposal Cost Form by resolution (attach a certified copy, with corporate seal, if applicable, notarized as to its authenticity or Secretary’s certificate of authorization) for and on behalf of the below named CORPORATION, and that they are authorized to execute same for and on behalf of said CORPORATION.
Corporation Name (type or print):
By: ___________________________________________ Date: __________________
Title: _______________________________________________
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RFP RESPONSE
Monterey
Street
Parking
Garage
Operation
Friday, November 21, 2025
419
Chapter 1 – Proposal Summary
Overview
FC Parking is pleased to submit this Proposal to provide full-service parking management,
customer
service,
and
facility
oversight
for
the
Monterey
Street
Parking
Garage.
Our
firm
brings
more
than
27 years
of
experience
managing
high-volume
parking
facilities,
complex
mobility
environments,
and
customer-facing
operations
requiring
exceptional
professionalism,
transparency,
financial
controls,
and
service
reliability.
FC Parking’s approach is centered on three principles that directly align with the City’s objectives:
1. Operational Excellence & Professional Service Delivery Our trained ambassadors, onsite manager, and regional support ensure consistent daily garage
operations,
proactive
maintenance
reporting,
and
reliable
customer
support.
FC
Parking’s
internal
service
model
is
rooted
in
its
proven
ICARE
values
of
Integrity,
Caution,
Accountability,
Respect,
and
Empathy
ensuring
every
patron
interaction
contributes
positively
to
the
City's
public
image.
2. Transparency, Accuracy, and Financial Integrity FC Parking’s GPS-verified timekeeping, daily operational logs, revenue controls, and structured
reporting
procedures
ensure
accuracy
in
all
staff
hours,
revenue
deposits,
maintenance
documentation,
and
financial
statements.
Our
internal
auditing
processes
and
layered
supervision
allow
the
City
to
maintain
full
confidence
in
the
integrity
of
the
garage’s
financial
operations.
3. Cost-Conscious Service With Strategic Modernization Investment Options The City will benefit from a lean, cost-competitive staffing model designed specifically for
this
garage.
FC
Parking
will
assume
operations
using
existing
2016-era
equipment—requiring
no
capital
investment
from
the
City—while
offering
an
optional
roadmap
for
future
modernization
such
as
license
plate
recognition
(LPR),
digital
permit
systems,
enhanced
reporting
dashboards,
and
improved
customer
communication
tools.
FC Parking brings INC 5000 financial strength and small-firm attentiveness, allowing us to
provide
key
money
for
potential
PARCS
upgrades
and
act
as
a
true
value-added
partner
in
the
City’s
modernization
efforts.
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Key Features & Distinguishing Strengths of This Proposal ● All-Inclusive Labor Rates - Management fees, startup fees, etc. all included. ● Fully documented maintenance reporting , daily inspections, and safety walk-throughs
aligned
with
the
City’s
requirements.
● GPS-based labor verification and audit-ready revenue reporting for full accuracy
and
transparency.
● Forbes 5 Star & AAA 5 diamond customer service model , staff training, and hospitality
standards
with
industry-leading
retention
rates.
● Ability to stabilize operations immediately using the City’s existing 2016 PARCS equipment.
● Optional technology upgrade roadmap based on needs, performance goals, and long-term
cost
efficiency.
● Bilingual staff capability to better serve the City’s diverse resident and visitor populations.
● Regional leadership support , providing additional oversight, quality control, and resilience.
Understanding of the City’s Objectives
FC Parking understands the City’s priority to maintain a safe, clean, efficiently operated parking
garage
that
serves
local
businesses,
visitors,
and
surrounding
community
destinations.
FC
Parking
meets
or
exceeds
all
requirements
outlined
by
The
City
in
the
RFP
documents.
Our
proposal
directly
satisfies
each
requirement
through
a
defined
operating
plan,
strong
staffing
model,
well-structured
daily/weekly
reporting,
and
a
management
philosophy
rooted
in
transparency
and
service
accountability.
Commitment to Partnership
FC Parking views this potential opportunity as a long-term partnership built on trust, operational
clarity,
and
reliability.
Our
firm
is
committed
to:
● Rapid transition with no disruption of service ● Direct, accessible communication with City staff ● Support for the City’s long-term goals for mobility and parking modernization ● Continuous improvement and proactive issue resolution ● Maintaining a safe environment for patrons, staff, and City assets
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Chapter 2 – Profile on the Proposing Firm(s)
2.1 Firm Overview
FC Parking is a national parking management and mobility services provider with over 27 years
of
continuous
operating
experience.
Established
in
1998,
we
manage
a
diverse
portfolio
of
parking
facilities,
transportation
programs,
valet
operations,
security
services,
and
more
across
the
United
States.
Today, FC Parking services 150+ locations, parks and manages over 5.3 million vehicles annually.
We
maintain
a
98%
client
retention
rate
across
all
operating
agreements.
Our
organization
specializes
in
delivering
accountable,
outcome-driven,
customer-focused
parking
operations
with
exceptional
transparency,
documented
procedures,
strong
financial
controls,
and
a
commitment
to
continuous
improvement.
2.2 Organizational Structure & Capacity
FC Parking operates through a dual-coast structure, enabling rapid response, consistent
quality
control,
and
experienced
regional
leadership
for
all
operating
sites.
West Coast Regional Headquarters 1901 Newport Blvd, Suite 350 Costa Mesa, California 92627 This office houses regional leadership, training teams, recruiting personnel, and field operations
support
for
all
western
U.S.
properties,
including
California.
Corporate Headquarters 5401 Patton Drive, Suite 103 Lisle, Illinois 60532 This location provides national-level oversight, finance and accounting, risk management,
HR,
technology
support,
and
executive
leadership.
Local Operating Structure for Monterey Street Garage Operations for the Monterey Street Parking Garage will be supported by:
● Onsite Garage Manager – responsible for daily operations, reporting, maintenance
tracking,
staff
supervision,
and
communication
with
City
representatives.
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● AM Ambassador – responsible for opening duties, daily inspections, customer service,
and
maintenance
logging.
● PM Ambassador – responsible for evening coverage, monitoring activity during peak
hours,
and
completing
end-of-day
reporting
needs.
● West Coast Regional Operations Director – provides oversight, site audits, training,
and
performance
management.
● Corporate Support Teams – HR, payroll, revenue auditing, safety, and technology.
This structure ensures operational coverage, supervision, and financial transparency consistent
with
City
expectations.
2.3 Financial Stability, Capacity & Resources
FC Parking is a financially stable organization with the operating capacity, insured requirements,
staffing
depth,
and
management
experience
to
support
multiyear
municipal
contracts.
The
firm
maintains:
● Full insurance coverage including general liability, garagekeepers liability, workers’
compensation,
and
auto
insurance.
FC
Parking,
at
our
sole
cost
and
expense
and
for
the
full
term
of
the
Agreement
or
any
extension
thereof,
shall
obtain
and
maintain,
at
a
minimum,
all
of
the
insurance
requirements
outlined
within
the
Sample
Agreement
document
in
Attachment
C.
● Sufficient operating capital to staff, train, and support new contract mobilizations
without
requiring
advance
funding.
● FC Parking has the ability to furnish two (2) years of audited financial statements,
as
required
by
the
RFP.
Audited
financials
will
be
provided
upon
execution
of
an
NDA.
● Dedicated financial controls including GPS-verified timekeeping, dual-verification
revenue
processes,
and
internal
audit
procedures.
With gross annual revenues exceeding $20MM, FC Parking’s size, experience, and resources
ensure
the
financial
stability
expected
of
a
long-term
municipal
partner.
2.4 Participating Firms / Subconsultants
FC Parking will act as the Prime Proposer and does not anticipate using subcontractors for
garage
management,
revenue
collection,
or
daily
operations.
Should
a
specialized
subcontractor
be
required,
FC
Parking
will
work
with
the
City
to
identify
pre-approved
423
or City-preferred partners and ensure all oversight and costs flow through FC Parking as
the
primary
contractor.
At
this
time,
no
subcontractors
are
included
in
this
proposal.
2.5 Litigation / Claims History (Past Five Years) FC Parking has not been involved in any litigation or lawsuits involving public agencies, municipalities,
or
private
clients
related
to
parking
operations,
garage
management,
or
mobility
services
within
the
past
five
years.
FC Parking has also not been required to pay claims, settlements, or damages resulting from
performance
issues,
contract
disputes,
or
operational
failures
for
any
public
or
private
projects
during
the
same
period.
424
Chapter 3 – Qualifications of the Firm
Did your firm meet the project schedule: Yes to all. FC Parking has a proven record of adhering to both schedule and budget across municipal projects in the Villages of Hinsdale, LaGrange, Downers Grove,
Glen
Ellyn,
and
Wheaton.
These
projects
involved
complex
parking
and
logistics
needs
that
were
delivered
within
the
established
operational
and
financial
expectations.
Our
performance
remains
consistent
across
larger
ongoing
engagements
as
well,
including
One
Chicago
and
the
Veterans
Affairs
campuses.
Project Name Client Description Total Project Cost % of work firm was responsible
Period work was completed
Client Contact (name, title, phone)
One Chicago One Chicago 5 Level Commercial Parking Facility ~$5mm 100% Ongoing since 2022 We still manage the parking facility and other service on site Wes Olker 847-902-2641 [email protected]
Veterans Affairs Fresno & Long Beach
Veterans Affairs Fresno & Long Beach
2 Hospital campuses with parking management, valet parking, and shuttle services. ~$7mm 49% Ongoing since 2019 We still manage the parking facility and other service on site Mauricio Ruiz 562.735.9426 - [email protected]
VIllage of Hinsdale VIllage of Hinsdale, IL
Municipal Parking Project
~$50,000 100% 2007 Contact has retired
Village of LaGrange Village of LaGrange, IL
Municipal Parking Project
~$50,000 100% 1999 Contact has retired
425
Chapter 4 – Work Plan or Proposal
4.1 Understanding of the City’s Objectives
FC Parking understands that the City of Salinas seeks a professional, reliable, and customer-focused
operator
for
the
Monterey
Street
Parking
Garage
who
can
deliver:
● A clean, safe, welcoming parking experience for residents and visitors ● Consistent and reliable daily garage operations, including opening/closing, inspections,
cleaning,
and
equipment
checks
● Accurate and fully documented revenue controls and financial reporting ● Responsive maintenance reporting with clear documentation, photographs, and follow-up
● Staff who are professional, well trained, and trained in public-facing customer service
● Effective communication with the City, including timely reporting, problem escalation,
and
transparency
● A long-term operational partner capable of adapting to changing demand, seasonal
peaks,
and
future
modernization
opportunities
FC Parking’s Work Plan is built around these objectives and fully meets or exceeds each requirement
outlined
in
the
RFP.
4.2 Operational Approach
FC Parking’s operational plan focuses on ensuring operational continuity, safety, cleanliness,
revenue
protection,
and
customer
satisfaction.
The
approach
emphasizes
daily
routines
supported
by
a
dedicated
onsite
Manager,
Ambassador-level
staff,
and
Regional
Operations
oversight.
● AM Ambassador: 5:30 a.m. – 1:00 p.m. ● Mid Ambassador: 1:00 p.m. – 8:30 p.m. ● PM Ambassador: 8:30 p.m. – 1:00 a.m. ● Onsite Manager: 7:00 a.m. – 3:00 p.m.
This structure ensures:
● Continuous coverage from 5:30 a.m. to 1:00 a.m. ● Operational overlap between shifts for consistent communication
426
● Alignment with morning commuter activity, daytime business traffic, and evening
theater
crowds
● A manager present during key handoff periods to enforce standards and ensure service
continuity
4.3 Major Tasks & Subtasks
Below is the required “full description of major tasks and subtasks” per the RFP.
Major Task 1 — Daily Garage Operations
Subtasks include:
● Pre-Shift & Safety : GPS timeclock verification, opening procedures, equipment (gate)
checks,
and
daily
safety
walkthroughs
(stairwells,
elevators,
lighting,
cameras,
trip
hazards).
● Facility Upkeep : Cleaning duties including trash removal, debris pickup, wiping down
pay
stations,
and
sweeping
entry/exit
lanes.
● Customer Interaction: Providing customer service, wayfinding, visitor assistance,
and
bilingual
support
at
all
points
of
contact.
● Monitoring & Reporting: Verifying equipment operational status; monitoring behavior
concerns
and
loitering
(with
escalation);
and
logging
all
conditions
and
observations
into
the
Daily
Activity
Log.
AM Ambassador ensures the garage begins each day in a fully prepared state, Mid Ambassador
maintains
steady
coverage
during
shift
changes
and
business-day
peaks,
PM
Ambassador
ensures
strong
evening
presence
during
the
facility’s
evening
event
hours.
Major Task 2 — Revenue Control & Financial Procedures FC Parking follows strict dual-verification models to protect public revenue.
Subtasks include:
● Verify equipment functionality pre-collection; assist customers at pay stations and
troubleshoot
minor
issues.
● Document and immediately report equipment outages that affect revenue. ● Coordinate weekly revenue deposits and prepare Monthly Revenue Statements with
supporting
receipts.
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● Maintain auditable logs for cash collection/reconciliation, device uptime, gate cycles,
error
codes,
and
maintenance.
● Ensure all financial procedures follow best practices and create a clear audit trail.
Major Task 3 — Maintenance Reporting & Facility Condition Management Subtasks include:
● Complete daily maintenance logs with photos and descriptions ● Report all safety-related issues within 24 hours ● Coordinate repairs under the $1,000 operator-authorization threshold where applicable
● Track completion, follow-up, and vendor performance ● Perform weekly deep-clean assignments (stairwell sweep, graffiti removal, etc.) ● Ensure that all equipment rooms, storage areas, and mechanical spaces remain orderly
and
secure
FC Parking’s ambassadors and manager serve as “first detectors,” ensuring the City is never
unaware
of
emerging
issues.
Major Task 4 — Staffing, Training & Supervision
Subtasks include:
● Recruit, screen, and complete background checks for all proposed staff ● Onboard team members through FC Parking’s training process ● Conduct ongoing customer service, safety, and facility care training ● Provide bilingual support at the garage (where available) ● Implement attendance monitoring and schedule coverage plans ● Regional Operations team conducts monthly audits for quality control
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Policy Snippets
All of our policies are available to every associate at all times through our Human Capital
Management
(HCM).
Facility
Audits,
Employee
Training,
and
Customer
Service
are
just
a
few
of
the
items
available
at
the
employee’s
fingertips.
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Major Task 5 — Customer Service & Public Interaction FC Parking’s customer service program is built on measurable excellence, demonstrated
performance,
and
an
employee-first
culture
that
drives
exceptional
guest
experiences.
Across
our
national
portfolio,
FC
Parking
maintains
an
average
guest
satisfaction
score
of
9.4/10
,
a
reflection
of
our
ICARE
customer
service
standards
and
our
operational
commitment
to
responsiveness,
professionalism,
and
hospitality.
We pair large-business resources with small-business attention to detail—giving the City
the
benefit
of:
● Better Service driven by consistent training, oversight, and accountability ● Custom Solutions tailored to the specific needs of each facility and community ● Cost Savings achieved through labor-efficient practices, proactive maintenance,
and
optimized
staffing
To strengthen customer service outcomes, FC Parking uses bonus programs and performance
incentives
that
reward
ambassadors
and
managers
for
meeting
service,
safety,
and
facility
upkeep
benchmarks.
These
programs
create
a
culture
of
pride,
ownership,
and
accountability
that
directly
improves
the
experience
of
City
patrons.
Performance Incentives Summary
● 100% Secret Shop Score: ○ 2025 YTD: 95 team members rewarded with 204.5 PTO days. ○ 2024: 87 recipients rewarded with 203 PTO days. ● ICARE Recipients: ○ 2025 YTD: 15 Recipients. ○ 2024: 55 recipients. ● Monthly Bonus: ○ 2025 YTD: 84 recipients rewarded with 139 PTO days. ○ 2024: 119 recipients rewarded with 263 PTO days. ● Leadership Call Winners: ○ 2025 YTD (Jan-Oct): $1000 total. ○
2024
(Jan-Dec):
$1300
total.
FC Parking uses bonus programs and
performance
incentives
to
reward
ambassadors
and
managers
for
meeting
service,
safety,
and
facility
upkeep
benchmarks.
This results in 73% higher employee retention vs industry average.
We offer competitive wages, healthcare benefits and 401(k) participation to all employees.
This
results
in
73%
higher
employee
retention
vs
industry
average.
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FC Parking also leverages our FC University (FCU) training platform to ensure that every team
member
receives
structured
development
in
areas
including:
● Customer recovery and service follow-up ● De-escalation and conflict management ● Hospitality, professionalism, and communication ● Safety, cleanliness, accessibility, and risk prevention This combination of structured training, data-driven performance scoring, and meaningful
incentives
results
in
a
consistently
high
level
of
service
throughout
every
shift
creating
a
public
experience
that
reflects
positively
on
the
City
of
Salinas.
Subtasks include:
● Assist drivers with garage navigation, kiosk issues, payment processes ● Provide courteous, elevated hospitality through FC’s ICARE standards ● Collect informal feedback and escalate service issues to Manager/City ● Support theater events, downtown activities, and peak periods as directed ● Provide conflict de-escalation and coordinate with security or police as needed
Task 6 — Reporting, Communication & City Coordination Subtasks include:
● Daily activity log submitted to City ● Weekly summary including: Issues addressed; Equipment status; Safety concerns;
Customer
feedback;
Staffing
notes
● Monthly Operating Statement with detailed expenses and receipts ● Monthly meeting with City designee for performance review ● Immediate reporting of urgent matters (damage, vandalism, outages, hazards) Clear and proactive communication is a foundational FC Parking expectation. FC Parking has
the
ability
to
furnish
an
operating
statement
including
a
complete
detailed
statement
of
revenues
and
expenses,
with
receipts
to
support
all
expenditures;,
as
required
by
the
RFP.
Said
operating
statement
will
be
provided
upon
execution
of
an
NDA.
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Sample Reports
FC Parking provides robust, audit-ready reporting tools that not only pull all standard PARCS
system
reports
but
also
analyze
the
underlying
PARCS
data
to
reveal
trends,
inefficiencies,
and
revenue
risks,
helping
our
clients
achieve
15 percent
or
more
in
operational
savings
through
informed,
data-driven
decisions.
432
4.4 Approach to Meeting the City’s Schedule
FC Parking will meet or exceed the City’s operational schedule requirements through:
● Onsite Manager – 40 hours/week ● 19.5 hours/day of continuous staffing (5:30 a.m.–1:00 a.m.) ● Manager overlap during transition periods ● Consistent supervision and cross-shift continuity ● Ability to increase or reduce coverage based on City needs or seasonal demand ● Every shift is supported by GPS-verified attendance, ensuring coverage and accountability.
4.5 Transition and Start-Up Plan
FC Parking will begin recruitment immediately upon notice of intent to award , allowing us
to
identify,
screen,
and
select
the
most
qualified
candidates
before
the
transition
date.
Drawing
on
our
national
recruiting
network,
we
attract
top
talent
through
creative
pay
structures,
bonus
programs,
benefits
,
and
a
culture
that
emphasizes
employee
development
and
recognition.
Our compensation and incentive programs are designed to retain and elevate high performers.
This
approach
has
enabled
FC
Parking
to
retain
80%
or
more
of
existing
staff
-
including
management
-
during
transitions
at
other
facilities,
ensuring
operational
stability
and
preserving
valuable
local
knowledge.
Once onboarded, staff enter a structured 30/60/90-day performance review cycle delivered
through
FC
University
(FCU).
These
milestone
reviews
include
customer
service
scoring,
operational
competency
checks,
safety
performance,
and
professionalism
standards.
This
structured
development
ensures
that
all
new
and
existing
team
members
meet
FC
Parking’s
expectations
and
deliver
reliable
service
from
day
one.
Our goal is clear: to provide service equal to or better than the City’s current operation on
the
very
first
day
of
FC
Parking
management.
Through
immediate
recruitment,
proven
retention
methods,
structured
onboarding,
and
consistent
oversight,
we
ensure
a
seamless
operational
transition
with
no
loss
of
quality,
professionalism,
or
customer
experience.
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Week 0–1: Pre-Launch - General
● Finalize insurance certificates, and staffing approvals ● Conduct site visit with City staff ● Review equipment and current operating conditions ● Finalize hiring and background checks Week 2: Pre-Launch - Onboarding & System Setup
● Classroom and field training for staff ● Establish reporting formats and communication protocols ● Create Daily Log templates, maintenance logs, and inspection sheets Week 3:Pre-Launch - Soft Launch
● Mock operations, equipment testing, walk-through with City ● Final adjustments to procedures Day 1: Official Launch
● Regional Leadership onsite + Full staff present ● Begin City-approved reporting schedules
4.6 Demonstration of Ability to Achieve City Objectives This Work Plan demonstrates FC Parking’s ability to:
● Maintain a clean, safe, welcoming garage ● Ensure steady hands-on management with full coverage, daily embedded staff ● Deliver accurate financial and operational reporting ● Maintain strong communication with the City ● Provide customer service that supports the City’s public image ● Remain adaptable to future modernization and equipment upgrade
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Chapter 5 - Proposed Innovations
FC Parking takes a technology-agnostic, operationally driven approach to innovation.
Our
focus
is
not
on
selling
a
“preferred
system,”
but
on
helping
the
City
select
and
implement
the
solutions
that
produce
the
best
long-term
results,
the
highest
uptime,
the
lowest
maintenance
cost,
and
the
most
efficient
labor
usage
for
this
specific
facility.
Because our team has operated hundreds of facilities equipped with every major PARCS
manufacturer,
LPR
platform,
pay-on-foot
system,
validation
platform,
and
revenue
control
technology,
we
bring
a
unique
and
practical
understanding
of:
● What equipment performs reliably in real-world environments ● Which solutions actually reduce labor hours ● Which systems drive up technician call-outs, maintenance costs, or downtime ● Which expensive solutions are unnecessary for a garage of this size ● Which lower-cost solutions still deliver robust functionality and value This operational experience combined with our technology-agnostic philosophy makes our
innovation
program
fundamentally
different:
every
recommendation
is
based
on
evidence,
performance,
cost-benefit
analysis
,
for
what
will
truly
work
for
the
City
of
Salinas’
435
space
garage.
5.1 Technology-Agnostic Advisory Approach
FC Parking does not promote any specific manufacturer or PARCS platform. Instead, our
role
is
to:
● Evaluate the City’s existing 2016-era system & Identify functional gaps, degraded components,
and
pain
points
● Outline what can be repaired, refreshed, or extended ● Provide side-by-side comparisons of modernization options ● Match technology solutions to your facility’s volume, layout, usage patterns, and
budget
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Why this matters:
Many parking operators recommend the systems they profit from or a bulk pricing purchasing
agreement
with—even
if
those
systems
are
mismatched
to
the
facility.
FC
Parking
does
the
opposite:
we
tailor
recommendations
exclusively
to
the
City's
needs.
5.2 Innovation Through Operational Efficiency and Labor Reduction
While new equipment can improve the customer experience, its greatest value often comes
from
reducing
labor
costs
and
minimizing
unnecessary
staff
interventions.
Examples of labor savings from the right technology:
● Fewer customer service interruptions
Modernized
pay
stations
and
gate
equipment
reduce
the
number
of
times
staff
must
leave
their
duties
to
handle
machine
issues.
● Reduced maintenance call-outs
Reliable
hardware
decreases
the
need
for
costly
technician
visits—which
can
be
one
of
the
largest
hidden
expenses
in
parking
operations.
● Quicker troubleshooting
Systems
with
intuitive
interfaces
allow
onsite
staff
to
resolve
many
issues
themselves,
without
vendor
intervention.
● Automated validations and mobile payments
Reduce
the
friction
and
time
demands
associated
with
manual
ticket
handling
or
cashier
tasks.
● Improved uptime = lower soft labor cost
Staff
spend
less
time
compensating
for
equipment
outages
and
more
time
on
customer
service
and
facility
care.
FC Parking’s deep experience allows us to forecast these impacts and provide the City with
a
clear,
data-based
understanding
of
the
lifecycle
cost
of
each
option.
5.3 Equipment Performance Evaluation & Upgrade Roadmap Should the City desire, FC Parking will develop a comprehensive modernization roadmap
,
which
may
include:
● PARCS refresh or replacement
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● License Plate Recognition (LPR) integration ● Digital permit and monthly parker platforms ● Tap-to-pay, mobile pay, or contactless kiosks ● Validation platforms with cloud-based merchant dashboards ● Remote monitoring dashboards for uptime and alerts ● Increased automation for labor-light operations Key Innovations We Provide to Support This Roadmap:
● Total Cost of Ownership Analysis (TCO)
Includes
equipment
costs,
maintenance
plans,
call-out
fees,
labor
efficiency
gains,
and
expected
uptime.
● Brand-agnostic comparisons
We
present
at
least
two
to
four
system
options,
comparing
features,
reliability,
maintenance
cycles,
and
cost-effectiveness.
● Data-Driven Recommendation
Based
on
actual
usage
patterns
from
the
Monterey
Street
Garage,
including
transient
peaks
(e.g.,
Maya
Cinema
patrons)
and
monthly
parker
behavior.
This ensures the City is never overpaying for features it does not need.
5.4 Customer-Facing Innovation Enhancements
While FC Parking will operate the existing system as-is, the City may choose to add enhancements
that
improve
the
user
experience,
such
as:
● QR code customer support signage
Directs
users
to
help
features
or
troubleshooting
instructions.
● Mobile pay to reduce kiosk congestion and maintenance. ● Optional bilingual digital messaging to support Salinas’ demographic composition.
These enhancements improve service consistency and reduce pressure on onsite staff.
5.5 Operational Process Innovations
Beyond technology, FC Parking provides procedural innovations proven across other engagements:
437
● Daily maintenance logs with photo documentation Enhances
issue
tracking
and
reduces
facility
risk.
● Predictive maintenance spotting
Identifies
equipment
degradation
before
outages
occur.
● Standardized customer recovery protocol
Ensures
efficient,
consistent
handling
of
complaints
or
service
issues.
● Daily, Weekly, Monthly operational scorecards
Covering
uptime,
safety
compliance,
customer
interactions,
and
facility
cleanliness.
● Quarterly performance reviews with the City
Focused
on
continuous
improvement
and
strategic
adjustments.
These procedural innovations translate directly into lower operational risk, higher reliability,
and
a
more
consistent
patron
experience.
CHAPTER 6 — PROJECT STAFFING
FC Parking will staff the Monterey Street Parking Garage with a professional, highly trained
team
supported
by
strong
regional
oversight
and
corporate-level
resources.
Our
staffing
model
ensures
that
the
City
receives
consistent
operational
coverage,
reliable
customer
service,
accurate
reporting,
and
proactive
facility
oversight.
The proposed staffing structure for this project includes:
● Regional Operations Director for field audits, staff support, and City coordination
● Corporate Support Teams providing HR, payroll, revenue auditing, safety, technology,
and
compliance
This structure ensures that the garage receives daily hands-on service backed by experienced
leadership
and
deep
organizational
support.
6.1 Key Personnel Assignments
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Garage Manager – [Pending Contract Award]
Role: Onsite Operations Lead
Schedule:
9:00
a.m.
–
5:30
p.m.
Reports
To:
Regional
Operations
Director
Primary Responsibilities:
● Direct daily operations of the Monterey Street Parking Garage ● Supervise all Ambassadors across all three daily shifts ● Ensure completion of opening, midday, and closing checklists ● Review maintenance logs, incident reports, and customer interactions ● Serve as primary daily contact for the City ● Monitor PARCS equipment functionality and coordinate vendor support ● Oversee revenue documentation and weekly deposit coordination ● Conduct performance coaching, 30/60/90-day reviews, and ongoing training ● Ensure safety, cleanliness, and service standards across all shifts The Manager’s schedule intentionally overlaps all Ambassador shifts to ensure smooth handoffs,
consistency,
and
oversight
during
high-traffic
periods.
AM Ambassadors
Schedule: 5:30 a.m. – 1:00 p.m. (7.5 hours)
Reports
To:
Garage
Manager
Primary Responsibilities:
● Perform opening duties including full facility walkthrough and equipment checks
● Prepare garage for morning peak traffic and commuter activity ● Conduct safety reviews of stairwells, elevators, lighting, and entrances ● Complete cleaning tasks and ensure pay stations and kiosks are operational ● Welcome early-morning patrons and support customer needs ● Log and photograph any maintenance or safety issues ● Support daily revenue control procedures The AM Ambassador anchors the facility during its most critical opening window, ensuring the
garage
is
safe,
clean,
and
operational
at
the
start
of
each
day.
439
Mid Ambassadors
Schedule: 1:00 p.m. – 8:30 p.m. (7.5 hours)
Reports
To:
Garage
Manager
Primary Responsibilities:
● Provide consistent operational continuity between the AM and PM shifts ● Oversee peak afternoon activity, including turnover from daytime to evening events
● Monitor kiosks and PARCS equipment during high-usage hours ● Assist customers with payment issues and general inquiries ● Conduct mid-day facility cleaning, upkeep, and condition checks ● Reinforce safety presence in stairwells, elevator lobbies, and entrances ● Document and communicate maintenance needs that arise during the afternoon ● Support special events, downtown activity, and theater traffic as required The Mid Ambassador is essential for seamless daily coverage , ensuring no gaps between morning
and
evening
operations.
PM Ambassadors
Schedule: 8:30 p.m. – 1:00 a.m. (4.5 hours)
Reports
To:
Garage
Manager
Primary Responsibilities:
● Support evening theater and entertainment traffic ● Provide high-visibility customer assistance & hospitality during evening peak hours
● Monitor facility activity and help deter unwanted behavior ● Complete evening cleaning and ensure kiosks and equipment remain operational ● Conduct end-of-day walkthroughs and address final customer needs ● Document incidents, equipment issues, or unusual activity before close ● Support any required closing procedures ● Serve as the primary point of contact for late-night patrons The PM Ambassador ensures the garage remains safe, clean, and supported during high evening
volume,
reinforcing
customer
service
and
public
safety.
440
West Coast Regional Support
Role: Regional Leadership & Quality Assurance
Team
:
See
Section
6.3 Primary Responsibilities:
● Provide oversight, coaching, and support to the onsite team ● Conduct scheduled and unscheduled site audits ● Review all reporting, maintenance logs, and customer feedback ● Support City staff with escalated issues or long-term initiatives ● Provide operational continuity when onsite Manager is unavailable ● Lead performance reviews, compliance audits, and training refreshers
Corporate Support Teams
FC Parking’s West Coast Headquarters and Corporate Headquarters (Lisle, IL) provide essential
back-office
support,
including:
● Human Resources ○ Recruiting, onboarding, background checks, and employee file compliance
● Payroll & Accounting ○ GPS-verified timekeeping integration ○ Revenue auditing and verification ○ Weekly and monthly reporting ● Risk & Safety ○ Incident management support ○ Safety standards, OSHA compliance, and policy documentation Technology Support
● PARCS troubleshooting guidance ● Assistance with vendor selection and system evaluation ● Advising on modernization and equipment upgrades This infrastructure ensures that the onsite team is supported by a mature, experienced organization
that
ensures
accuracy,
accountability,
and
consistent
service
quality.
441
6.2 Project Organization Chart
6.3 Staff Resumes
Estlin
Rydman,
CPP
-
Chief
Executive
Officer
Estlin Rydman oversees FC Parking’s national parking, mobility, and hospitality operations,
including
all
service
delivery
in
California
and
the
western
United
States.
With
more
than
27 years
of
experience
leading
parking,
transportation,
and
customer-focused
service
programs,
Estlin
has
partnered
with
major
healthcare
systems,
municipalities,
mixed-use
developments,
and
hospitality
brands
to
improve
operational
efficiency,
customer
satisfaction,
and
financial
accountability.
Under his leadership, FC Parking was named to the INC 5000 list of fastest-growing U.S.
companies
.
Estlin
is
a
Certified
Parking
Professional
(CPP)
through
the
National
Parking
Association
and
serves
on
the
association’s
Education
Committee.
He
is
a
past
recipient
of
the
NPA
40 Under
40 Award
,
recognizing
rising
leaders
making
significant
contributions
to
the
parking
and
transportation
industry.
Estlin provides executive oversight, strategic direction, and long-term operational planning
for
FC’s
West
Coast
portfolio,
including
the
Monterey
Street
Parking
Garage.
Steve
Hagedorn
-
Managing
Partner
–
West
Coast
Operations
Steve Hagedorn brings more than 25 years of leadership experience in Southern California
parking
operations,
including
high-volume
environments.
He
has
overseen
service
delivery
for
some
of
the
region’s
most
visible
public-facing
properties
and
consistently
delivers
measurable
improvements
in
service
quality,
facility
care,
and
cost
efficiency.
442
Steve oversees a team of more than 50 parking and shuttle professionals and plays a key
role
in
operational
audits,
performance
management,
and
staff
development
across
FC’s
West
Coast
portfolio.
His
deep
operational
experience
and
his
knowledge
of
regional
market
conditions
make
him
an
essential
resource
in
supporting
the
Monterey
Street
Parking
Garage.
Travis
Physioc
-
Regional
Manager
–
West
Coast
With more than 20 years of experience in parking management and frontline team leadership,
Travis
Physioc
has
overseen
operations
for
upscale
retail
centers,
dining
districts,
municipal
programs,
and
private
clubs
across
Southern
California.
Travis
is
widely
recognized
for
his
strengths
in
hospitality
leadership,
frontline
staff
performance,
and
delivering
consistent
operational
quality.
At FC Parking, Travis provides regional oversight, conducts site audits, supports training
and
performance
reviews,
and
ensures
that
each
property—including
the
Monterey
Street
Parking
Garage—meets
FC’s
standards
for
safety,
cleanliness,
customer
service,
and
operational
integrity.
Holly Leathers
-
Director
of
Recruiting
For more than 12 years, Holly Leathers has led recruitment and talent acquisition for FC Parking’s
nationwide
operations,
supporting
more
than
150
locations.
She
specializes
in
sourcing,
screening,
and
placing
high-caliber
hospitality
and
service
professionals,
ensuring
strong
cultural
fit
and
consistent
service
delivery
across
all
client
sites.
Holly has conducted more than 20,000 interviews and has built highly effective applicant
pipelines
for
municipal,
healthcare,
and
hospitality
accounts.
Her
expertise
ensures
rapid,
high-quality
staffing
transitions—an
essential
component
of
FC’s
ability
to
recruit,
onboard,
and
retain
a
strong
team
for
the
Monterey
Street
Parking
Garage.
Project Manager
-
TBD
-
either
retained
from
current
operation
or
hired
for
the
role.
Position: Garage / Project Manager
Experience:
7–12
years
in
parking,
facility
operations,
or
customer
service
leadership
Summary:
Experienced
operations
leader
with
a
background
managing
parking
facilities,
443
supervising frontline teams, coordinating maintenance, and delivering excellent customer
service.
Strong
working
knowledge
of
PARCS
systems,
daily
inspections,
safety
procedures,
revenue
documentation,
and
shift-based
operations.
Proven
ability
to
maintain
a
clean,
safe
facility
while
supporting
staff
performance
and
ensuring
service
continuity.
Preferred Experience:
Served
as
Parking
Supervisor
or
Assistant
Manager
in
a
300–600
space
facility,
managing
staff
scheduling,
daily
inspections,
and
maintenance
coordination
while
supporting
revenue
controls
and
customer
service
(2018–Present).
Prior
experience
as
Customer
Service
Lead
or
Ambassador
in
a
parking,
hospitality,
or
municipal
environment
with
responsibilities
including
customer
assistance,
equipment
support,
facility
checks,
and
staff
training
(2014–2018).
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CHAPTER 7 — PROPOSAL EXCEPTIONS
FC Parking has carefully reviewed the City of Salinas’ Request for Proposals, including all
conditions,
requirements,
specifications,
and
the
Sample
Agreement
for
Services
(Attachment
C).
After
a
thorough
evaluation,
FC
Parking
confirms
that:
We take no exceptions to the City’s RFP, its requirements, or the Sample Agreement.
FC Parking agrees to comply fully with all terms, conditions, obligations, insurance requirements,
operational
requirements,
and
contractual
provisions
as
stated.
All
services
described
in
this
proposal
can
be
delivered
in
accordance
with
the
City’s
specifications
without
modification
or
exception.
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Chapter 8 – Proposal Costs Sheet and Rates
*Management Fee included. Set Up Expenses included.
446
447
Proposal for
Monterey Street Parking Garage Operation RFP
Submitted by Movilio LLC on November 20, 2025
448
Table of Contents Chapter 1 - Proposal Summary .................................................................................................. 3 Chapter 1 - Contact Sheet ..................................................................................... 5 Chapter 2 - Firm Profile ............................................................................................................... 6 Chapter 3 - Qualifications of the Firm ........................................................................................ 8 Chapter 4 - Work Plan / Proposal ............................................................................................. 11 4.1 Overview & Approach ..................................................................................... 11 4.2 Major Tasks & Subtasks Overview ................................................................. 12 4.3 Operational Model .......................................................................................... 13 4.4 Customer Service & Issue Resolution ............................................................ 24 4.5 Revenue Assurance & Audit Controls ............................................................ 24 4.6 Optional Enforcement & Compliance Enhancement ...................................... 25 4.7 Communication & Coordination with the City ................................................. 26 4.8 Transition Plan ............................................................................................... 26 4.9 Maintenance & Facility Care Plan .................................................................. 27 4.10 Service Level Agreements (SLAs) ............................................................... 28 4.11 Conclusion .................................................................................................... 28 Chapter 5 - Proposed Innovations ........................................................................................... 29 5.1 Ticketless, License-Plate–Based Access and Payment System ................... 29 5.2 Integrated Validations, Merchant Support & Digital Incentives ...................... 29 5.3 Full Bilingual Operations & User Experience ................................................. 30 5.4 Embedded Customer Ambassadors, Not Traditional Attendants ................... 30 5.5 Real-Time Operational Dashboards & Automated Revenue Controls ........... 30 5.6 Consumer-Protective Payment Design .......................................................... 30 5.7 Optional Enforcement Module to Improve Compliance & Reduce Leakage .. 31 5.8 Predictive Maintenance Scheduling (Innovative Maintenance Model) ........... 31 5.9 High-Volume Event Management Capability .................................................. 31 5.10 Digital Compliance, Reporting, and Auditing ................................................ 31 Innovations Summary .......................................................................................... 32 Chapter 6 - Project Staffing ...................................................................................................... 33 6.1 Overview of Project Staffing Approach .......................................................... 33 6.2 Key Personnel ................................................................................................ 34 6.3 Centralized Support Team (Included) ............................................................. 35 6.4 Project Team Organizational Chart ................................................................ 36 Chapter 7 - Proposal Exceptions ............................................................................................. 37 Chapter 8 - Proposal Costs Sheet and Rates .......................................................................... 38 ATTACHMENT A - Proposer’s Information Form .................................................................... 39 MINORITY OWNED BUSINESS ................................................................................................. 42
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 2 November, 2025
449
Chapter 1 - Proposal Summary City of Salinas Attn: Jenny Davila, Administrative Supervisor, Public Works Department 426 Work Street, Salinas, CA, 93901 Subject: Monterey Street Parking Garage Operation RFP Movilio LLC is pleased to submit this proposal to the City of Salinas for the management and modernization
of
the
Monterey
Street
Parking
Garage.
Movilio
is
a
bilingual,
minority-owned,
technology-forward
parking
operator
with
deep
experience
managing
structured
municipal
garages,
daily
transient
activity,
and
high-volume
event
operations.
Our
operating
model—combining
on-site
customer
service,
complete
facility
care,
and
an
advanced
license-plate-based
revenue
system—delivers
significant
improvements
at
a
substantially
lower
annual
cost
to
the
City.
Movilio specializes in operating facilities that mirror the profile of the Monterey Street Garage:
structured,
downtown-adjacent
environments
with
consistent
daily
demand,
strong
visitor
activity,
and
community-serving
stakeholders.
Our
operations
rely
on
bilingual
staffing,
modern
access
technology,
real-time
reporting,
and
user-friendly
mobile
workflows.
This
proven
approach
ensures
a
smooth
transition,
improved
customer
service,
and
a
more
reliable,
modern
parking
experience
for
Salinas
residents
and
visitors.
Modern, No-Cost Upgrade of Garage Technology The City’s Q&A indicates interest in the most cost-effective pathway for upgrading the garage’s
aging
equipment,
originally
installed
in
2004
and
partially
updated
in
2016.
Movilio
offers
a
unique
modernization
program
in
which
the
City
receives
a
fully
upgraded,
ticketless,
LPR-enabled
access
and
payment
system
at
no
capital
cost,
as
part
of
our
operating
solution.
Movilio provides and installs all modernization technology—including LPR cameras, conduit,
networking,
signage,
and
a
cloud-based
access
and
payment
platform—at
no
cost
to
the
City. This upgraded model removes the common failure points of traditional PARCS systems, eliminating
ticket
jams,
gate
malfunctions,
service
calls,
and
maintenance
contracts.
Revenue
control
becomes
fully
digital
and
transparent,
supported
by
real-time
dashboards
available
to
City
staff.
If
preferred,
existing
gates
may
remain
in
place
as
presence-operated
visual
devices
for
wayfinding
and
speed
control,
without
the
mechanical
complexity
of
traditional
systems.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 3 November, 2025
450
Bilingual Staffing and Customer Service Movilio’s operations are staffed by bilingual (English/Spanish) team members to reflect and serve
Salinas’
diverse
community.
Our
Supervisor
and
Ambassador
provide:
● Daily customer assistance ● Facility walkthroughs and cleanliness programs ● Incident reporting and City coordination ● Support for visitors to Maya Cinemas, the National Steinbeck Center, and downtown businesses
Movilio’s mobile platform is the only fully bilingual solution on the market —receipts, messages,
prompts,
and
user
screens
automatically
display
in
the
user’s
preferred
language—ensuring
an
inclusive
and
accessible
experience
for
all
garage
users.
Integrated Validations Supporting Downtown Activity Movilio’s cloud-based validation engine supports movie theater validations, downtown merchant
discounts,
and
event-specific
parking
arrangements.
No
physical
ticket
equipment
is
required.
Downtown
partners
receive
modern
tools
that
simplify
validation
management
while
providing
full
transparency
into
usage
and
reporting.
Significant Annual Cost Savings Based on publicly available contract documentation and current staffing levels, Movilio’s proposal
is
projected
to
reduce
annual
operating
costs
by
approximately
45%,
driven
by:
● A streamlined staffing approach enabled by modernization ● Elimination of PARCS hardware maintenance and service agreements ● Removal of ticketing and printer expenses ● Reduced downtime and operating disruptions Movilio’s solution allows the City to spend less on operations while delivering a cleaner, more modern,
and
more
reliable
parking
experience.
Rapid Mobilization and Proven Experience Movilio’s transition team is prepared to begin immediately upon award. Because our platform is
cloud-based
and
our
installation
work
is
performed
in-house,
the
modernization
and
transition
can
be
completed
by
January
1,
2026,
consistent
with
the
RFP
schedule.
Our experience operating similar municipal garages—supported by LPR access, QR validations,
bilingual
staffing,
and
full-time
customer
service—ensures
that
the
Monterey
Street
Garage
will
operate
more
efficiently,
more
transparently,
and
with
greater
customer
satisfaction
than
under
traditional,
hardware-intensive
models.
Movilio is ready to be Salinas’ partner in delivering a modern, accessible, and cost-effective parking
operation
for
downtown
residents,
workers,
visitors,
and
the
community.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 4 November, 2025
451
Chapter 1 - Contact Sheet Proposer: Movilio LLC 5407 Bradfield Drive Nashville, TN 37220 Primary Contact & Authorized Representative Name: Arturo Garza Title: Founder & General Manager Phone: (615) 752-8832 Email: [email protected] Arturo is authorized to bind Movilio LLC to this proposal and to negotiate on behalf of the company.
Secondary Contact Name: Movilio Operations Support Title: Operations & Technical Support Team Phone: (615) 200-7551 Email: [email protected] This team can assist with scheduling, transition coordination, technology questions, and day-to-day
operational
matters.
Proposal Delivery Contact (Same as Above) All communications regarding this proposal—before and after award—should be directed to: Arturo Garza Email: [email protected] Phone: (615) 752-8832 Movilio acknowledges and agrees to receive all official notifications, addendums, and award communications
via
the
contact
information
above.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 5 November, 2025
452
Chapter 2 - Firm Profile 2.1 Overview of the Firm Movilio LLC is a privately held, minority-owned parking technology and operations company headquartered
in
Nashville,
Tennessee,
with
active
operations
in
Texas,
Tennessee,
and
Northern
Mexico
serving
cross-border
and
bilingual
user
populations.
Movilio
is
the
technology-driven
subsidiary
of
a
parent
organization
with
more
than
40 years
of
experience
managing
parking
operations,
PARCS
equipment,
gated
and
gateless
systems,
and
paid
parking
environments
across
North
America.
Across all affiliated operating entities, the organization processes over 36 million annual paid parking
transactions
,
supporting
municipal
clients,
public
agencies,
private
facilities,
and
high-volume
structured
garages.
Movilio’s
cloud-native
parking
platform
independently
processes
over
400,000
transactions
each
month
and
serves
a
growing
base
of
more
than
80,000
active
users
,
demonstrating
both
technological
maturity
and
operational
scale.
This combined capability—decades of operational experience paired with next-generation technology—allows
Movilio
to
deliver
high
reliability,
modern
user
experiences,
and
efficient
day-to-day
operations.
2.2 Firm Size, Organizational Structure, and Local Staffing Plan Movilio employs a focused team of 12–20 operational, technical, and engineering professionals,
supported
by
the
parent
organization’s
workforce
of
more
than
250
employees
across
North
America.
This
structure
enables
Movilio
to
combine
the
agility
of
a
modern
technology
firm
with
the
staffing
resources,
training
systems,
and
operational
depth
of
a
large-scale
parking
operator.
Movilio’s structure allows local teams to be fully supported by centralized technical and operational
infrastructure
at
no
additional
cost
to
the
City.
Proposed Local Organization Structure – Monterey Street Parking Garage On-Site Staff (Dedicated): ● Parking Supervisor – Full Time Responsible for daily garage operations, customer service, reporting, facility cleanliness,
inspections,
and
coordination
with
City
departments.
● Parking Ambassador – Full Time Provides direct customer assistance, walkthroughs, cleanliness, visitor support, and assistance
for
theater
and
museum
patrons.
Acts
as
an
on-site
ambassador
to
support
downtown
vibrancy.
Regional & Central Support (Included): ● Director of Operations – Oversight of service levels, reporting accuracy, compliance, and
operational
standards.
● Technical Support Team – 24/7 monitoring of LPR equipment, system uptime, integrations,
and
mobile
workflows.
● Field Technician Network – Hardware installation, diagnostics, routine maintenance, signage
updates,
and
small-scale
electrical/low-voltage
adjustments.
● Customer Support Team – Assists users with receipts, payments, mobile account questions,
and
validation
issues.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 6 November, 2025
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● Software Engineering Team – Maintains Movilio’s platform, automation tools, payment
workflows,
and
validation
engine.
This structure ensures local responsiveness supported by a robust operational backbone with decades
of
industry
experience.
2.3 Financial Stability, Capacity, and Resources Movilio LLC maintains a strong financial position with no outstanding debt, low overhead, positive
cash
flows,
and
a
scalable
business
model
supported
by
recurring
transaction-based
revenue.
Movilio
benefits
from
the
financial
strength
and
long-term
operational
stability
of
its
parent
organization,
which
has
operated
continuously
for
four
decades.
The company carries all required insurance policies, including general liability, workers’ compensation,
cyber
liability,
auto
liability,
and
errors
&
omissions
coverage.
Movilio
also
maintains
established
vendor
relationships
for
LPR
cameras,
cloud
services,
signage,
and
network
components,
giving
the
company
purchasing
leverage
and
deployment
speed
comparable
to
large
national
operators.
Movilio’s ability to self-fund modernization efforts—including equipment, installation, conduit, signage,
and
system
configuration—demonstrates
both
the
financial
capacity
and
the
strategic
commitment
to
long-term
municipal
partnerships.
2.4 Subcontractors and Participating Firms Movilio LLC will self-perform all core operational and technical components of the Monterey Street
Parking
Garage
project.
No
subcontractors
are
planned
for
revenue
control,
customer
service,
or
platform
operations.
If specialized electrical, conduit, or signage fabrication work is required, Movilio will partner with
licensed
Salinas-area
contractors,
subject
to
City
approval.
Movilio
will
give
preference
to
qualified
minority-owned
subcontractors
when
specialized
work
is
required.
2.5 Litigation and Claims History Movilio LLC has no litigation, claims, disputes, or settlements within the last five (5) years. Specifically: ● No litigation involving public or private projects ● No settlements paid by Movilio or its insurers ● No contract terminations, performance disputes, or subcontractor claims ● No pending or active litigation of any kind Movilio and its affiliated parent organization maintain a clean record of responsible operations
and
transparent
financial
management.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 7 November, 2025
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Chapter 3 - Qualifications of the Firm 3.1 Overview of Qualifications and Relevant Experience Movilio LLC brings a strong combination of modern parking technology, structured garage operations,
bilingual
customer
service,
and
hands-on
municipal
experience.
Movilio’s
specialization
in
LPR-based
access,
mobile
workflows,
and
fully
digital
revenue
control
makes
the
firm
uniquely
qualified
to
modernize
and
operate
the
Monterey
Street
Parking
Garage.
Movilio is supported by its parent organization, ISISA / Autosistemas, a parking operations and technology
group
with
more
than
40 years
of
experience
in
paid
parking
systems,
PARCS
equipment,
gated
and
gateless
environments,
and
high-volume
structured
facilities.
Across
all
affiliated
entities,
the
organization
processes
over
36 million
paid
parking
transactions
annually
,
demonstrating
large-scale
operational
capacity,
financial
strength,
and
deep
industry
expertise.
Movilio independently operates a cloud-native parking platform that processes more than 400,000
monthly
transactions
and
serves
a
base
of
80,000+
active
users
.
The
platform
is
deployed
across
large
structured
garages,
mixed-use
facilities,
university
environments,
movie
theater
complexes,
and
downtown
visitor
destinations.
Movilio’s team has direct experience with: ● LPR-based access control ● Ticketless parking workflows ● Modernization of aging PARCS systems ● Bilingual customer service operations ● Structured garages exceeding 1,000+ stalls ● High-volume event parking ● Real-time reporting and dashboard management ● Validation programs for merchants, theaters, and institutions This combination of operational depth, modern technology, and bilingual service delivery closely
aligns
with
the
needs
of
the
Monterey
Street
Parking
Garage.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 8 November, 2025
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3.2 Pertinent Project Experience (Attachment D Table Format Requirements) AISD Performing Arts Center Project Name: AISD Performing Arts Center Garage Contact Info: David Distelhorst Client: Austin Independent School District (Public) PAC Coordinator % of work firm was responsible for: 100% (staffing, LPR, digital payments) (512) 414-4761 Did your firm meet the project schedule: Yes Facility Type: 500-space structured garage supporting daily, theater, and large event traffic Description of work performed: Full-service garage operations; bilingual staffing; validations; installation of LPR access; digital payments; visitor support; cleanliness and maintenance; real-time reporting Firm’s adherence to the schedule and budget for the project: Project was live in less than 3 weeks from contact signature, and 1 week before plan. The project has been on budget since start.
Spaces: 500 Daily Users: 850+ Period work was completed: 2024 – Present (Ongoing) Total Project Cost: $90,000 / year
Plaza Peninsula
Project Name: Plaza Peninsula Mixed-Use Retail & Commercial District Contact Info: Adrian Marcelo Client: Plaza Peninsula Facilities Manager % of work firm was responsible for: 100% (staffing, LPR, PARCS) +52 811 179 7707 Did your firm meet the project schedule: Yes Facility Type: Multi-level structured garage, approx. 5,000–5,500 spaces Description of work performed: Movilio-powered modernization; LPR-based entry/exit; validations for retail merchants; transient parking management; mobile payments; bilingual user workflows; real-time reporting Firm’s adherence to the schedule and budget for the project: Project plan to live in 4 months on time and budget. Maintenance, staff and all other budget items remain in line with plan
Spaces: 5,000 Daily Users: 8,000+ Period work was completed: 2022 – Present (Ongoing) Total Project Cost: $600,000 / year
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 9 November, 2025
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UDEM University Structured Parking System
Project Name: University Parking Management Contact Info: Eduardo Gonzalez Client: Universidad de Monterrey Operations Manager % of work firm was responsible for: 100% (technology, LPR, PARCS integration) +52 (81) 1798 8777 Did your firm meet the project schedule: Yes Facility Type: Large multi-garage university system; approx. 3,000+ stalls across several structures; heavy daily turnover Description of work performed: Movilio platform implementation for LPR-based access, validations, digital permits, visitor parking, multilingual user interface, and cloud reporting; modernization of previously hardware-heavy access systems Firm’s adherence to the schedule and budget for the project: The project began as a pilot to replace their legacy PARCS system and is now fully live, with user adoption increasing month over month
Spaces: 5,000 Daily Users: 8,000+ Period work was completed: 2022 – Present (Ongoing) Total Project Cost: $150,000 / year
3.3 Schedule and Budget Performance Movilio has a strong track record of completing modernization and operational transitions on schedule
and
within
budget.
All
recent
deployments—AISD,
Plaza
Peninsula,
UDEM—were
delivered:
● On time with no schedule extensions ● At or below projected costs ● With zero disruption to customer access or revenue collection Movilio’s ability to self-fund equipment, conduit, LPR cameras, networking, and modernization work
is
a
major
factor
in
on-time
delivery.
Because
no
external
integrators
or
hardware
vendors
are
needed,
the
risk
of
delays
is
significantly
reduced.
3.4 Relationship with other Firms or Individuals Submitting Proposals Movilio LLC has not engaged in conversations with any other firm or external individual in relation
to
submitting
this
proposal
.
Even
though
Movilio
maintains
professional
relationships
in
the
parking
industry,
these
relationships
do
not
create
conflicts
of
interest
and
do
not
influence
the
competitive
integrity
of
this
proposal.
Movilio affirms that: ● No improper competitive information has been shared. ● No joint bidding exists with any other proposer. ● All relationships comply with procurement ethics and disclosure requirements.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 10 November, 2025
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Chapter 4 - Work Plan / Proposal
4.1 Overview & Approach Movilio proposes a fully modernized, cashless, technology-enabled parking operation designed
to
improve
revenue
assurance,
reduce
leakage,
increase
compliance,
and
elevate
the
customer
experience
at
the
City
of
Salinas
parking
facilities.
Our
operational
model
replaces
traditional
manual
processes
with
automated
systems,
real-time
monitoring,
and
transparent
reporting.
Our approach is grounded in three principles: 1. Reliability through Modern Technology – Automated payments, digital validations, license
plate–based
sessions,
and
cloud-based
analytics
eliminate
the
vulnerabilities
of
manual
systems.
2. Operational Discipline – A structured staffing plan, clear responsibilities, documented SOPs,
and
strong
audit/compliance
practices
ensure
consistent
performance.
3. Accountability & Transparency – Daily, weekly, and monthly performance reviews; reconciled
transactions;
and
SLA-driven
reporting
guarantee
the
City
receives
accurate,
timely,
actionable
information.
Movilio currently manages complex, high-volume facilities—including university garages, commercial
structures,
and
event
operations—where
automation,
remote
monitoring,
and
tight
financial
controls
are
mandatory.
We
bring
this
expertise
to
Salinas
in
a
way
that
simplifies
operations
while
increasing
performance.
Why Movilio Movilio delivers a modern, low-maintenance, fully digital operating model that reduces the City’s
burden
while
elevating
the
parker
experience.
Our
LPR-based
access,
bilingual
staffing,
automated
reconciliation,
and
no-cost
modernization
eliminate
the
failure
points
of
traditional
PARCS
systems
while
providing
the
City
with
transparency,
control,
and
a
significantly
improved
customer
experience.
All
of
this,
while
significantly
improving
revenue
earned
to
the
City.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 11 November, 2025
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4.2 Major Tasks & Subtasks Overview Movilio’s operational delivery is structured around six integrated workstreams that ensure a smooth
transition,
reliable
day-to-day
operations,
and
continuous
performance
improvement:
1. Transition & Mobilization T1.1 – Facility walkthrough, asset inventory, data collection T1.2 – System installation (LPR, networking, signage, mobile workflows) T1.3 – Staffing onboarding and role assignment T1.4 – Parallel testing and go-live validation 2. Daily Garage Operations O2.1 – Bilingual customer assistance and visitor support O2.2 – Facility walkthroughs & cleanliness routines O2.3 – Event-surge support for theater & downtown peak hours O2.4 – Incident reporting, communications, and daily log management 3. Revenue & Access Management R3.1 – LPR-based entry/exit monitoring R3.2 – Automated reconciliations & audit logging R3.3 – Digital validations (movies, merchants, events) R3.4 – Monthly reporting and performance dashboards 4. Maintenance & Asset Protection M4.1 – Daily and weekly janitorial tasks M4.2 – Equipment upkeep (LPR, signs, network components) M4.3 – Garage condition inspections (lighting, paint, cleanliness) M4.4 – Corrective maintenance dispatch & documentation 5. Safety, Hazard Monitoring & Incident Response S5.1 – Trip/fall hazard identification S5.2 – Priority response workflow (low/medium/high hazard protocol) S5.3 – Coordination with City for structural/utility issues S5.4 – Documentation and follow-up 6. Continuous Improvement & Client Communication C6.1 – Monthly performance reviews C6.2 – Quarterly service enhancement recommendations C6.3 – Issue escalation reporting & root-cause review C6.4 – Annual modernization roadmap All of these tasks will get addressed in more detail in the following sections.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 12 November, 2025
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4.3 Operational Model 4.3.1 Ticketless/Cashless Parking Operations Movilio proposes a 100% ticketless/cashless model using digital payments through modern gateways,
including
credit/debit
cards,
digital
wallets,
and
secure
web-based
payment
flows.
This model delivers: ● Zero exposure to cash handling risks ● Elimination of cash drops, cashier audits, and armored collection ● Real-time financial data ● Faster throughput and fewer customer issues If the City elects to retain cash in certain circumstances, Movilio can support a hybrid model, but
our
strong
recommendation—aligned
with
industry
best
practices—is
a
cashless
model.
4.3.2 How to initiate parking in a Ticketless parking solution? Vehicles just need to drive in the garage to initiate parking: Parking Initiation Method License Plate Reader How does it work? Vehicle drives in and out of locations recognized by license plate. Session is recorded automatically Shrinkage ~3%
Enforcement 99%+ of vehicles are captured. Movilio gets real time alerts for vehicles in parking lot that are not registered SMS Communication At entry, beginning of a paid session Time of payment Concluding the parking session
Key Benefits No city investment required. Full visibility of parking activities. Virtually eliminate maintenance needed.
Where will the LPR cameras be installed? Hidden in the garage entry and exit ceiling, they will capture all visits.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 13 November, 2025
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4.3.3 Implementation of a Mobile Application The Parking Program will be managed via a proprietary mobile application developed and managed
by
Movilio.
Users
are
able
to
login
without
the
need
of
downloading
any
apps
to
their
phones,
or
creating
usernames
and
passwords.
The
application
uses
text
messaging
and
phone
numbers
as
a
secure
method
to
login
and
manage
visits,
payments,
and
permits.
Details
about
this
mobile
application
are
described
in
the
following
section.
User Experience To initiate parking for the first time, users will point their mobile devices to the QR code
displayed
in
the
sign.
Each
QR
code
will
direct
users
to
login
to
the
specific
zone
that
the
vehicle
is
parked
at.
Payment will be completed at the end of the session. If the user comes back to the
facility,
they
will
get
an
SMS
and
session
will
start
automatically.
QR Code directs user to Login with phone number Verification code is sent through SMS
Select parking time, vehicle and payment method
Pay, and start parking
General flow to pay for parking
The Web Application can be opened on any browser, with no need to download it from the app
store.
It
is
automatically
directed
to
the
location
scanned
with
the
QR
Code.
There
is
no
need
to
create
a
username
or
password,
as
the
mobile
number,
and
the
SMS
received
serve
as
a
secure
method
of
login
to
the
user
account.
Once the location, vehicle, and desired time are selected, the session will start. Returning users
will
have
vehicles
and
payment
methods
saved
to
their
user
profile
for
seamless
session
starts
on
subsequent
visits.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 14 November, 2025
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User Features ● Web App, No Setup: While other apps rely on downloading an app and setting up an account,
Movilio
is
a
web
application
that
doesn't
require
downloads.
Also
there
is
no
need
to
create
usernames
and
passwords.
The
account
is
tied
to
the
user’s
mobile
phone
number
with
a
simple
login
process.
● Vehicles: Add or remove vehicles associated with the account ● Visits: View active visit or any account history including visits and payments. ● Images: For LPR initiated visits, the picture of the vehicle will be displayed in the web application
as
evidence
of
the
visit.
● Subscriptions: Purchase public or private subscriptions to a location to park unlimited times
during
the
subscription
period.
● Payment methods: All major credit cards accepted, manage multiple payment methods,
and
auto
update
expired
credit
cards.
● Map views: Discover live available parking based on current user location through our integration
with
Maps.
● Notifications: SMS texts sent when a session is about to expire on QR visits. Welcome and
Thank
You
messages
on
LPR
locations.
● Extend time: Add time to your existing parking session. ● Customer Support: Our team offers support via email, FAQ support site, SMS.
Users can manage vehicles
Images of the visit are shown *LPR locations only A map displays available locations
Account history of prior and active visits
View of some of the User Key Features
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 15 November, 2025
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Multi Language Movilio is natively built for multilingual support. English and Spanish are both in the current dictionaries,
but
other
languages
will
be
included
in
the
future.
Every user has a default language associated with its account and could easily be switched.
The
starting
language
is
typically
English,
but
defined
by
the
country
where
the
location
is
set
up.
All
of
the
application,
messages,
and
interactions
are
displayed
in
the
user’s
preferred
language.
English
Spanish
Users can change their default preferred language with one click.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 16 November, 2025
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Admin Features ● Locations: Add/Edit location data tagged to GPS coordinates and physical address.
Define
if
the
location
is
setup
as
QR
Code
or
License
Plate
location
● Rates: Associate parking rules that vary by time and parking use types ● Devices: Integration with devices like Gate openers, or License Plate readers to further automate
the
facility
● Discounts: Create discounts to distribute to specific users. Decide the number of coupons,
effective
time,
percentage
of
fixed
amount
deduction.
Validations
can
be
generated
individually
or
in
bulk
for
particular
events,
or
locations.
● Reporting: Comprehensive set of reporting capabilities with multiple filtering options. ○ Visits [By time of day, days of week, length of stay, transient vs subscriptions] ○ Live Utilization ○ Payments ○ Subscriptions ○ Users ○ Vehicles ● Exporting: Datasets can be exported to CSV files for manipulation is spreadsheet software.
City Users will have view access to other sections in the admin site. For example they can query
visits
by
location,
status,
or
even
search
for
a
particular
visit
by
license
plate
or
user.
Visits
view
in
the
admin
site
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 17 November, 2025
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Validations Movilio provides a fully customizable validation
program.
Discounts
can
be
created
as
word
or
scannable
codes,
limit
their
quantity
available,
or
calculated
at
a
fixed
amount
or
a
percentage
of
the
full
fee.
We will be able to maintain current validation
programs
through
our
web
application.
All validations are applied digitally and verified automatically at exit using LPR recognition, eliminating
the
need
for
paper
tickets,
reducing
misuse,
and
ensuring
seamless
flow
during
peak
departures.
General
view
of
the
Admin
Panel
includes
summary
KPIs
and
charts
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 18 November, 2025
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Payment Processing
Merchant of Record
Movilio will act as the Merchant of Record for all mobile payments. Funds seamlessly flow through
our
payment
network,
enabling
users
to
leverage
modern
credit
card
and
digital
payment
methods.
Transactions
are
securely
processed
through
the
gateway,
then
acquired
by
the
merchant
bank,
before
being
transferred
to
the
City’s
designated
bank
account.
This
automated
process
offers
settlement
options
on
a
daily,
weekly,
or
monthly
basis.
City +
End User Initiates visit and pays Parking Fee + End User Transaction Fee Movilio Process Payment through our Gateway partners Merchant Account receives payments
Merchant Account remits Parking Fee funds to the City’s bank account and End User Transaction Fee to movilio’s bank account Settlement Process Our process is adept at organizing and scheduling daily deposits to secure bank accounts promptly.
By
adhering
to
stringent
accounting
procedures,
we
prioritize
the
integrity
and
safety
of
financial
transactions
associated
with
parking
operations.
Our
commitment
to
meticulous
cash
management
not
only
ensures
transparency
and
accountability
but
also
contributes
to
the
overall
financial
health
and
stability
of
our
clients'
parking
ventures.
Security Movilio is able to serve as the Merchant of Record for online transactions. We adhere to the strictest
data
protection
policies
and
remain
PCI
compliant
with
our
Gateway
and
Banking
partners.
Movilio hosts its proprietary software in Amazon’s AWS servers. Our software is physically hosted
on
servers
located
in
Oregon.
AWS
supports
dozens
of
security
standards
and
compliance
certifications.
Movilio
adheres
to
AWS’s
security
recommendations
to
keep
the
cloud
application
compliant.
The
servers
are
highly
reliable
with
an
uptime
of
+99.9%.
Movilio maintains automated backups of all transactions, access events, and validations, ensuring
no
data
loss
and
full
operational
continuity
during
outages
or
network
interruption.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 19 November, 2025
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Mobile Application Development and Maintenance
Application
Operation
Movilio will facilitate the creation of new locations, geo tagging of zones, rate management, QR
codes
generation,
and
all
setup
required
to
run
smoothly.
A
Client
Superuser
will
also
be
trained
and
will
have
the
ability
to
create
and
modify
these
locations
and
its
attributes.
The
admin
site
makes
it
very
easy
to
complete
this
process.
In
the
admin
panel,
locations
can
easily
be
set
up/managed
Application
Maintenance
Movilio is securely hosted on Amazon AWS servers located in the U.S. for both production and test
environments,
boasting
exceptionally
reliable
uptimes
exceeding
99.5%.
Our version release process is meticulously managed, typically executed after midnight and completed
within
minutes.
In
the
rare
event
of
a
release
failure,
Movilio
employs
a
swift
rollback
process,
ensuring
restoration
to
a
prior
software
version
within
10-15
minutes.
Movilio adopts a monthly release cadence for production deployments, ensuring the timely introduction
of
beneficial
features
for
all
users.
Prior
to
production
deployment,
updates
undergo
rigorous
testing
in
a
dedicated
development
environment.
Additionally,
bug
fixes,
minor
alterations,
or
emergency
releases
are
promptly
approved
and
seamlessly
integrated
into
production
to
maintain
uninterrupted
application
functionality.
City staff members and end users are encouraged to provide feedback aimed at enhancing the
application's
usability
and
effectiveness.
Feedback
is
carefully
prioritized
and
incorporated
into
future
releases
to
continually
enhance
user
experience.
Furthermore,
general
improvements
are
developed
and
implemented
at
no
cost
to
the
City,
reflecting
our
commitment
to
ongoing
enhancement
and
support.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 20 November, 2025
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Signage Movilio will propose, design, and install signage to teach users on how to pay for parking, as well
as
inform
them
real
time
of
rates
in
place.
Registering with Movilio for the first time. Signs will be posted near the entrance and parking spaces in order for
users
to
register
with
movilio
the
first
time
they
come
to
this
parking
lot.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 21 November, 2025
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4.3.4 Staffing & On-Site Presence Movilio will staff the facility with trained personnel responsible for: ● Daily operational walkthroughs ● Equipment inspections ● Janitorial duties as defined ● Customer service response ● Support for events or peak periods Staff schedules are designed to optimize presence during known activity
periods
while
leveraging
remote
management
tools
to
reduce
unnecessary
labor
cost.
We acknowledge that the garage is currently closed during non attended
hours.
We
recommend
that
we
keep
the
garage
open
24/7.
By
removing
outdated
equipment,
our
License
Plate
Readers
are
able
to
read
and
capture
revenue
even
when
the
facility
is
not
staffed.
Our
technology
solution
would
be
able
to
generate
revenue
without
disrupting
flow
even
if
not
attended.
We still propose staff as we truly see them as ambassadors providing
a
hospitality-grade
service,
actively
greeting
visitors,
supporting
downtown
vibrancy,
and
ensuring
a
welcoming
environment
for
the
people
in
the
City.
Staff
focuses
on
hospitality
and
community
presence—not
equipment
troubleshooting,
as
the
system
operates
autonomously.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 22 November, 2025
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4.3.5 Training, Onboarding & Employee Retention Movilio’s training and onboarding program is modeled after our successful deployments in structured
public
garages,
including
high-volume
facilities
with
mixed
transient
and
event
activity.
Every
team
member
is
trained
not
only
to
operate
within
a
parking
environment,
but
to
act
as
an
ambassador
of
the
downtown
experience.
Structured Onboarding Program ● New hires undergo orientation covering customer interaction standards, mobile workflows,
safety
expectations,
reporting
protocols,
and
escalation
guidelines.
● Each employee receives hands-on field training at the garage, shadowing senior Movilio
staff
to
learn
daily
walkthroughs,
incident
documentation,
visitor
assistance,
and
baseline
maintenance
tasks.
● Movilio trains personnel on “technology-assisted operations,” ensuring employees understand
that
our
system
handles
the
mechanical
workload
(access
control,
validations,
revenue
logging),
freeing
them
to
focus
on
service
and
ambassador
duties.
Customer Service & Ambassador Training ● Staff are trained in positive engagement, conflict resolution, speaking with clarity in both
languages,
and
assisting
visitors
from
nearby
amenities
(for
example
Maya
Cinemas,
Steinbeck
Center,
downtown
restaurants).
● Movilio uniquely emphasizes “front-of-house presence”—employees are trained to be visible,
welcoming,
and
approachable,
not
tucked
away
managing
equipment.
Retention & Employee Satisfaction Movilio’s small-team model and high-touch operational support result in unusually low turnover
in
its
operations
because:
● Staff work with modern, reliable technology, not failing equipment. ● In the absence of outdated PARC equipment, most customer interactions are positive, not
confrontational.
● Employees feel ownership over a clean, predictable, well-managed facility. ● Small team size and high-touch management lead to meaningful support. Our team serving AISD, for example, has had zero turnover in over a year of operations, a reflection
of
morale,
stability,
and
pride
in
the
environment—not
dependent
on
referencing
AISD
directly,
but
demonstrating
the
consistency
of
our
approach
across
locations.
Movilio’s high employee satisfaction contributes directly to customer satisfaction, reducing turnover
and
ensuring
consistent
service.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 23 November, 2025
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4.4 Customer Service & Issue Resolution Even in automated environments, customer service remains essential. Movilio provides: ● Dedicated support line for parking inquiries ● Automated ticket lookup via license plate ● Remote validation / intervention through our admin portal ● 24/7 escalation support for critical issues If the City elects optional enforcement support, customer service metrics typically improve significantly
because
compliance
is
consistent
and
predictable.
4.5 Revenue Assurance & Audit Controls Movilio replaces traditional cash-based audits with a fully automated, digital reconciliation workflow,
eliminating
the
high-risk,
high-variance
processes
used
in
cash
operations.
Key controls include: ● Daily automated reconciliation between payment gateway and Movilio’s platform ● Real-time reporting of all sessions, payments, adjustments, and validations ● License plate–based transactional audit trail with timestamps ● Monthly audit package delivered to the City with: ○ Revenue summary ○ Variance analysis ○ Session-level detail ○ Tax reporting ○ Exception logs
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 24 November, 2025
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4.6 Optional Enforcement & Compliance Enhancement While not explicitly requested by the City, Movilio recommends consideration of an optional citation
and
enforcement
program
aligned
with
industry
best
practices.
This
program
would
be
a
free
add
on
to
the
city,
and
could
be
performed
by
our
on-site
parking
attendants.
Experience dictates that 2 in 10 users will opt not to pay for
parking
in
a
newly
introduced
paid
parking
program.
Enforcement is recommended to encourage user
adoption,
payment
and
registration.
Our enforcement agents carry a mobile phone device and
a
portable
printer
to
perform
their
duties.
As
they
follow
their
route,
agents
will
identify
license
plates
of
parked
vehicles
and
the
system
will
cross-reference
them
with
a
database
of
authorized
or
paid
parkers.
If
the
vehicle
is
in
violation,
a
parking
ticket
will
be
printed
and
placed
in
the
vehicle’s
dashboard.
We utilize License Plate Reading technologies to expedite the license plate capture process, allowing
our
officers
to
enforce
20%
faster,
and
eliminate
manual
data
entry
mistakes,
resulting
in
improved
capture
rate.
We are able to mount LPR cameras into scooters, or golf carts to expedite enforcement reading
speeds.
While we are able to send violation notices to the mail, vehicle drivers are more likely to pay a fine
if
the
violation
is
physically
displayed
in
the
vehicle’s
dashboard.
Many
times
the
vehicle
owner
is
not
who
was
driving
the
vehicle.
Sending
letters
is
slightly
more
effective
from
a
citation
generation
standpoint,
but
far
less
in
revenue
collection.
For
this
reason
we
recommend
choosing
a
provider
that
is
able
to
violations
and
physically
place
them
on
the
vehicle’s
dashboard.
Benefits include: ● Improved compliance ● Reduced leakage ● Increased turnover of premium spaces ● Enhanced safety perception ● Higher overall revenue Monterey Street Parking Garage Operation City of Salinas Request for Proposal 25 November, 2025
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4.7 Communication & Coordination with the City Movilio emphasizes open communication as a core operating value. We propose: ● Weekly or bi-weekly operational check-ins ● Monthly financial review meeting ● Quarterly strategic review ● 24/7 escalation structure Reporting delivered to the City will include: ● Revenue summary ● Occupancy/utilization ● Trends & anomalies ● Equipment uptime logs ● Incident log ● SLA performance
4.8 Transition Plan Since Movilio is assuming operations from another operator, we will deploy a structured 4-phase
transition
model
similar
to
those
used
successfully
with
other
municipal
clients.
Movilio’s
transition
approach
is
structured
but
flexible
enough
to
respond
to
unexpected
challenges.
With
City
approval
by
December
8,
Movilio
will
fully
complete
the
transition
and
modernization
before
January
1,
2026
.
1. Due Diligence & Planning ● Facility walkthroughs ● Stakeholder meetings ● Staff interviews ● Operational data review 2. Operational Setup ● System configuration ● Employee onboarding ● Communication protocols ● Equipment inspection and testing 3. Go-Live Execution ● Soft launch ● Real-time monitoring ● Customer communication support 4. Post-Launch Optimization ● SLA verification ● Weekly improvements ● Final transition audit
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 26 November, 2025
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4.9 Maintenance & Facility Care Plan A clean, safe, and well-maintained garage is critical to both customer perception and asset preservation.
Movilio
uses
a
structured,
time-based
program
to
ensure
the
facility
remains
in
excellent
condition
year-round.
Item
Daily Weekly Monthly Quarterly Yearly As Needed
Remove debris & trash all levels x Deep cleaning stairwells, scrubbing x Blower or sweep pass on all floors x Hazard Identification & Response Priority Protocol x x
Power Washing / Oil Treatments x x Inspect/Report maintenance items x Revenue Control Equipment R&M x Garage Cleaning & Porter Activities x Stairwell Cleaning x Light Bulb Replacement x Light Fixture Repair & Replacement x Light Fixture Dusting x Pipe Dusting & Cleaning x Painting x Outdoor Parking Signage Maintenance x x
Indoor Parking Signage Maintenance
x x
Internet Service x Phone Service x Response Commitments Movilio commits to the following service levels: ● 24 hours – Minor cosmetic repairs, signage, paint, trash overflow ● 48 hours – Nonurgent facility needs, patching, minor replacements ● Immediate same-day action – Any hazard involving safety or ADA accessibility This structured approach ensures the garage remains welcoming, clean, and safe for all users.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 27 November, 2025
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4.10 Service Level Agreements (SLAs) Movilio proposes measurable SLAs to provide transparent structure: Operational Performance ● Daily inspections logged digitally – 100% completion ● Response to critical issues (equipment failure, access problem) – within 1 hour ● Customer support resolution – within 24 hours ● Monthly reporting delivered – by the 15th of each month Equipment Uptime ● Payment system uptime – > 99% ● LPR/Camera uptime – > 98% Cleaning Performance ● Daily litter removal – 100% ● Glass cleaning – daily ● Janitorial office/booth – daily Transition SLAs ● Transition plan delivered within 3 days of award ● Full go-live within a mutually agreed schedule. On time, and on budget.
4.11 Conclusion Movilio’s Work Plan reflects a modern, scalable, and high-accountability approach tailored to the
City
of
Salinas.
Our
model
simplifies
operations,
strengthens
revenue
integrity,
enhances
customer
satisfaction,
and
ensures
the
facilities
remain
clean,
safe,
and
professionally
managed.
We combine the structure of traditional parking operators with technology-forward capabilities
that
reduce
cost,
improve
accuracy,
and
attract
today’s
users.
Movilio is confident we can deliver a superior operational experience for the City and its residents.
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Chapter 5 - Proposed Innovations Movilio’s operating model is centered on modern, efficient, and user-friendly parking management
practices
that
significantly
reduce
operating
costs
while
improving
customer
experience,
transparency,
and
reliability.
Many
of
the
innovations
proposed
in
this
RFP
have
been
successfully
deployed
in
public
garages,
university
campuses,
and
high-volume
mixed-use
facilities,
demonstrating
measurable
improvements
in
access
control,
revenue
integrity,
user
satisfaction,
and
operational
efficiency.
This chapter summarizes the innovations within Movilio’s approach that provide substantial benefit
to
the
City
of
Salinas.
5.1 Ticketless, License-Plate–Based Access and Payment System Movilio’s modernized access model eliminates mechanical ticket dispensers, printers, encoders,
and
service-heavy
PARCS
devices.
Instead,
LPR
cameras
and
cloud-hosted
workflows
automate
the
entire
entry
and
exit
process.
Key benefits: ● Zero capital cost to the City – Movilio installs all equipment and software. ● No ticket jams or gate malfunctions, dramatically reducing downtime. ● Real-time visibility into every entry, exit, and visit record. ● Improved customer flow, especially during peak traffic from Maya Cinemas and special
events.
● Supports validated parking, merchant discounts, and time-based rules without physical
tickets.
This model delivers a modern parking experience and aligns the Monterey Street Garage with leading
municipal
best
practices
nationwide.
5.2 Integrated Validations, Merchant Support & Digital Incentives Downtown businesses thrive when parking is simple and predictable. Movilio’s platform includes
a
flexible
digital
validation
engine
that
allows
merchants,
theaters,
and
institutions
to
issue
–
via
app,
code,
or
QR
–
time-based
or
percentage-based
validations.
Innovative elements: ● No hardware, stamping units, or cashier interaction required ● Real-time configuration for City staff ● Data on usage, merchant participation, and customer patterns ● Ability to support event-specific codes, e.g., museum nights, holiday markets, theater events
● All validations are digitally traceable, and accounted for This creates a stronger partnership between the garage and downtown economic activity.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 29 November, 2025
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5.3 Full Bilingual Operations & User Experience Reflecting Salinas’ community, Movilio’s operations and technology are fully bilingual (English/Spanish),
including:
● App interface ● Receipts ● Notifications and alerts ● Customer support ● Ambassador-level user assistance This is a unique innovation among parking operators and removes key barriers for residents and
visitors.
5.4 Embedded Customer Ambassadors, Not Traditional Attendants Movilio redefines the traditional “attendant” role. The proposed Ambassador model is designed
to
support
the
downtown
environment—not
just
the
equipment.
Ambassadors focus on: ● Wayfinding and visitor assistance ● Theater and museum guests ● Cleanliness and rapid issue identification ● Hospitality-focused customer engagement ● Support for validations and first-time users ● Light maintenance and garage appearance This shift from “parking attendants” to “customer ambassadors” improves the user experience
and
reinforces
the
City’s
renewal
goals
for
the
downtown
district.
5.5 Real-Time Operational Dashboards & Automated Revenue Controls Movilio’s platform includes an advanced analytics layer that provides the City with continuous
visibility
into:
● Revenue ● Visit counts ● Occupancy ● Validation utilization ● Equipment status ● Trends and seasonality Automated reconciliation ensures accuracy without requiring cash handling or manual reporting.
Movilio’s
accuracy-first
model
reduces
leakage,
prevents
billing
errors,
and
delivers
100%
digital
transparency.
5.6 Consumer-Protective Payment Design Movilio built its system around fairness and predictability: ● Users see their fee in the app before paying. ● No hidden fees; convenience fee structure is transparent. ● Validations automatically apply before checkout. ● Receipts are delivered instantly to users. This improves customer trust, reduces disputes, and aligns with public-sector accountability standards.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 30 November, 2025
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5.7 Optional Enforcement Module to Improve Compliance & Reduce Leakage Although enforcement is not requested in this RFP, Movilio can provide an optional modern enforcement
module
supported
by
LPR-based
detection
and
staff-issued
warnings
or
citations.
Benefits to the City: ● Prevents nonpayment and improves compliance ● Provides detailed logs for transparency ● Minimizes operational leakage ● Offers policy flexibility (warnings, graduated penalties, time-based rules) This optional enhancement positions the City to scale enforcement only if desired.
5.8 Predictive Maintenance Scheduling (Innovative Maintenance Model) Movilio integrates maintenance into daily workflows and uses a structured digital checklist tied
to
visit
volume
and
equipment
alerts.
The
maintenance
program
includes:
● Daily, weekly, monthly, and quarterly schedules ● Image-based inspections stored in the dashboard ● Automated alerts for LPR or network issues ● Maintenance SLA commitments ● Rapid response timelines (e.g., 2 hours for operational-impacting issues) This predictive model prevents deterioration rather than reacting to it, extending the useful life
of
City
assets.
5.9 High-Volume Event Management Capability Using lessons learned from theaters, schools, and public venues, Movilio has developed streamlined
event
protocols:
● Automatic surge processing ● Ambassador positioning for exit flow ● Real-time monitoring of traffic build-up ● Ability to pre-register attendees or issue pre-event validations ● Quick post-event cleanup workflow This allows the garage to efficiently serve high volume windows for Maya Cinemas and any future
downtown
events.
5.10 Digital Compliance, Reporting, and Auditing Movilio’s cloud platform automatically compiles: ● Audit logs ● Transaction-level history ● Reconciliation summaries ● System uptime metrics ● Staff logs and completion of daily checklists This reduces the administrative burden on City staff and ensures consistent compliance with municipal
standards.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 31 November, 2025
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Innovations Summary Movilio’s proposed innovations provide Salinas with: ● A modern, fully digital, ticketless access system ● Dramatically reduced cost of operations ● Improved customer satisfaction through ambassadors and bilingual service ● Transparent real-time data for the City ● Stronger integration with downtown merchants and cultural institutions ● Predictive maintenance and accurate revenue control ● Optional enforcement tools to reduce leakage These innovations collectively modernize the Monterey Street Parking Garage, increase operational
reliability,
and
create
a
more
welcoming
experience
for
residents,
workers,
and
visitors.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 32 November, 2025
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Chapter 6 - Project Staffing
6.1 Overview of Project Staffing Approach Movilio proposes a streamlined, high-touch staffing model designed to deliver consistent service,
rapid
issue
resolution,
and
strong
alignment
with
City
expectations.
Our
approach
combines:
● On-site dedicated personnel for daily operations and customer service ● Regional leadership for oversight, quality control, and compliance ● Centralized support teams for technology, reporting, and user assistance Movilio’s leadership will remain directly engaged throughout the contract term, ensuring that service
standards,
modernization
goals,
operational
improvements,
and
customer
experience
expectations
are
consistently
met.
Movilio will first interview the incumbent employees to determine whether they meet Movilio’s operational,
customer
service,
and
reliability
standards.
Where
incumbent
staff
demonstrate
strong
performance
and
fit,
Movilio
will
extend
offers
to
ensure
continuity
of
service
and
preserve
institutional
knowledge.
Any
remaining
positions
will
be
filled
through
Movilio’s
established
hiring,
background
screening,
and
onboarding
process.
Movilio acknowledges that key personnel are a critical evaluation factor and commits that no changes
to
the
Project
Executive
or
Implementation
Director
will
be
made
without
prior
written
approval
from
the
City.
This staffing plan provides the City with a balanced combination of on-site presence, executive
accountability,
and
industry-leading
technical
support,
ensuring
reliable
operations
from
Day
One
through
the
full
duration
of
the
contract.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 33 November, 2025
480
6.2 Key Personnel Arturo Garza — Director of Operations & Project Executive Arturo Garza will serve as Project Executive and primary point
of
contact
for
the
City
of
Salinas.
Arturo
provides
executive
oversight,
strategic
leadership,
and
contract
compliance
across
all
aspects
of
the
Monterey
Street
Parking
Garage
operation.
A lifelong participant in the parking industry, Arturo brings deep
operational
experience
grounded
in
his
family’s
40-year
parking
enterprise.
From
early
roles
as
a
parking
attendant
through
later
responsibilities
in
PARCS
maintenance,
revenue
management,
and
facility
operations,
he
has
developed
a
comprehensive
understanding
of
parking
system
performance.
Arturo holds an MBA from Vanderbilt University with concentrations
in
Finance
and
Accounting.
Before
founding
Movilio
in
2019,
he
led
pricing,
operational
modeling,
and
financial
analysis
initiatives
within
the
supply-chain
and
logistics
sector.
His
cross-disciplinary
background
in
technology,
operations,
and
finance
ensures
disciplined
oversight,
reliable
reporting,
and
proactive
performance
management.
Responsibilities include: ● Executive oversight of all contract deliverables ● Coordination with City leadership ● Approval of staffing, SLAs, and operational standards ● Review of monthly reporting and quality assurance metrics ● Strategic enhancements to improve revenue, efficiency, and user experience Elizabeth Anthony — Implementation Director & Change Management Lead Elizabeth Anthony will serve as Implementation Director and will
oversee
the
transition
phase,
onboarding,
training,
and
coordination
with
City
departments
and
vendor
partners.
Elizabeth holds an MBA from Vanderbilt University and brings more
than
ten
years
of
experience
in
consulting,
organizational
change
management,
and
complex
project
implementations.
As
a
former
consultant
overseeing
cross-functional
deployments,
she
specializes
in
stakeholder
alignment,
risk
mitigation,
user
adoption,
and
process
design.
Elizabeth has significant experience working with
public-sector
clients
and
understands
the
communications,
transparency,
and
documentation
expectations
required
to
deliver
a
smooth,
predictable
transition.
Responsibilities include: ● Lead for all transition and go-live activities ● Coordination with City staff and any incumbent vendors ● Management of schedules, milestones, training, and onboarding ● Oversight of issue tracking, risk management, and change control ● Documentation of SOPs, workflows, and training materials Monterey Street Parking Garage Operation City of Salinas Request for Proposal 34 November, 2025
481
On-Site Team (Dedicated Full-Time Staff) Movilio will staff the garage with a dedicated on-site team comprised of: Parking Supervisor (Full Time) ● Daily operational oversight ● Customer service leadership ● Maintenance coordination ● Reporting and incident documentation ● Liaison to City staff and regional leadership Parking Ambassador (Full Time) ● Frontline customer service ● Walkthroughs, cleanliness monitoring, and light facility care ● Assistance for visitors, including patrons of nearby businesses and entertainment venues
● Support during peak times and events Movilio emphasizes employee retention as a core strength. Our teams at other structured facilities
have
demonstrated
exceptional
stability,
with
strong
morale
and
minimal
turnover
in
the
past
year.
We
attribute
this
to:
● Modern, reliable technology that prevents employee frustration ● Clear expectations and supportive supervision ● A customer-focused role that allows staff to feel successful and appreciated ● A positive work environment where employees receive compliments—not complaints This stability translates directly into better service and lower training costs for the City.
6.3 Centralized Support Team (Included) Movilio’s local staff are backed by highly specialized in-house teams with no additional cost to
the
City:
● Technical Support Team — 24/7 uptime monitoring, LPR diagnostics, telemetry, alerts ● Customer Support Team — User assistance, receipts, payments, validations, account help
● Software Engineering Team — Platform updates, automation, integrations, reporting enhancements
● Audit & Compliance Team — Automated reconciliation, variance detection, pattern analysis,
QA
reviews
These centralized resources allow the small on-site team to focus solely on delivering a superior
customer
experience
and
maintaining
a
clean,
well-run
facility.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 35 November, 2025
482
6.4 Project Team Organizational Chart
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 36 November, 2025
483
Chapter 7 - Proposal Exceptions Movilio LLC respectfully submits this proposal with no exceptions to the City of Salinas’ Request
for
Proposals,
including
all
conditions,
requirements,
specifications,
and
contract
terms
outlined
in:
● Attachment C – Sample Agreement for Services ● All associated RFP instructions, exhibits, and compliance requirements Movilio affirms that it has reviewed and accepts all provisions as written. No modifications, clarifications, additions, or deletions are requested at this time. By submitting without exceptions, Movilio confirms that: ● All contractual requirements can be performed as specified ● All operational, technical, and administrative obligations are fully acceptable ● No terms require further negotiation Movilio is prepared to proceed under the City’s standard agreement format and timelines upon
award.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 37 November, 2025
484
Chapter 8 - Proposal Costs Sheet and Rates The proposed budget reflects a complete, turnkey parking management operation that includes
all
expenses
necessary
to
successfully
operate
the
Monterey
Street
Parking
Garage.
Movilio
proposes
to
perform
all
services
on
an
annual
not-to-exceed
amount,
invoiced
monthly
after
services
are
rendered,
in
compliance
with
the
City’s
no-advance-payment
requirement.
Fees paid by the City
Fees paid by the Users End User Fee 45 cents charged to the end user per transaction. In order to recoup our platform expenses, we propose a fee to the end user. This is not a cost to
the
City.
The
end
user
pays
a
platform
fee
on
top
of
parking
fees.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 38 November, 2025
485
ATTACHMENT A - Proposer’s Information Form
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 39 November, 2025
486
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 40 November, 2025
487
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 41 November, 2025
488
MINORITY OWNED BUSINESS Movilio LLC is a certified Minority-Owned Business in the State of Tennessee , and we take pride
in
contributing
to
supplier
diversity
and
equitable
economic
participation
within
the
communities
we
serve.
We
thank
the
City
of
Salinas
for
the
opportunity
to
compete
for
this
contract
and
for
its
consideration
of
our
proposal.
Movilio
is
committed
to
being
a
responsive,
high-performing,
and
collaborative
partner
to
the
City.
Monterey Street Parking Garage Operation City of Salinas Request for Proposal 42 November, 2025
489
Prepared For: Jenny Davila
November 21st, 2025
PROPOSAL FOR PARKING
MANAGEMENT & OPERATION OF
MONTEREY STREET
PARKING GARAGE
City of Salinas, Public
Works Department
INSERT IMAGE HERE
490
12 Attachment A
Proposer’s Information Form
PROPOSER (Please Print):
N
ame: ________________________________________________________________ A
ddress: ________________________________________________________________ ________________________________________________________________
T
elephone: ________________________ Email:
______________________________
C
ontact Person, Title, Email, and telephone: _________________________________________ ____________________________________________________________________________ ____________________________________________________________________________
Proposer, if selected, intends to carry on the business as (check one):
I
ndividual Joint Venture
P
artnership
C
orporation
W
hen incorporated? ____________________
I
n what state? ____________________
W
hen authorized to do business in California? ________________ O
ther (explain): _________________________________________________________ ADDE
NDA
To assure that all Proposers have received each addendum, check the appropriate box(es) below.
Failure to acknowledge receipt of an addendum/addenda may be considered an irregularity in the Proposal:
A
ddendum number(s) received: 1; 2; 3; 4; 5; 6;
Or
__________No Addendum/Addenda were received (check and initial).
Parking Concedpts, Inc.
90 new Montgomery Street, Suite 201
San Francisco, CA 94105
[email protected]
Jeff Spicker, Director Nor. California
(415)314-2848 [email protected]
(415)553-6883
1974
California
1974
x
491
13 PR
OPOSER’S SIGNATURE
No proposal shall be accepted which has not been signed in ink in the appropriate space below:
492
14 A
TTACHMENT A – PROPOSER INFORMATION CONTINUED…
1. I
f Proposer is INDIVIDUAL, sign here:
D
ate: ___________________ _________________________________________ Proposer’s Signature
_________________________________________
Proposer’s typed name and title
2. I
f Proposer is a PARTNERSHIP or JOINT VENTURE; at least two (2) Partners shall sign here:
______________________________________________________
P
artnership or Joint Venture Name (type or print)
D
ate: ___________________ _________________________________________ Member of the Partnership or Joint Venture Signature
D
ate: ___________________ _________________________________________ Member of the Partnership or Joint Venture Signature
3. I
f Proposer is a CORPORATION, the duly authorized officer shall sign as follows:
The under
signed certify that he/she is respectively:
__________________________________________ and ______________ __________
Signature Title
O
f the corporation named below; that they are designated to sign the Proposal Cost Form by resolution (attach a certified copy, with corporate seal, if applicable, notarized as to its authenticity or Secretary’s certificate of authorization) for and on behalf of the below named CORPORATION, and that they are authorized to execute same for and on behalf of said CORPORATION.
C
orporation Name (type or print):
B
y: ___________________________________________ Date: __________________ T
itle: _______________________________________________
Director, Northern California
11/17/2025
Director, Northern California
493
Dear Selection Committee,
Parking Concepts, Inc. (PCI) is pleased to present this proposal to the City of Salinas for the professional management and modernization of the Monterey Street Garage. As a long-standing provider of parking management solutions to public agencies across California, PCI brings extensive expertise, proven operational practices, and advanced technology capable of elevating the customer experience while reducing operational costs and equipment failures.
1. O
verview of PCI’s Approach
Our proposal emphasizes simplicity, modernization, and value. We focus on implementing a digital parking experience that leverages the garage’s existing infrastructure while introducing PCI’s state-of-the-art technology: BREEZE® Tap-In/Tap-Out Ticketless Parking. This approach delivers the functionality and feel of a full equipment replacement, but at a fraction of the cost.
Rather than replacing the entire PARCS system, PCI integrates directly into the existing Amano equipment, gates, and infrastructure, minimizing capital expenditure and operational downtime. The entry and exit lanes will be refreshed with new signage and paint, dramatically improving the facility’s appearance and customer perception.
2. Key Features of the Proposed System
BREEZE® Tap-In/Tap-Out Technology
• Customers simply tap a credit card or scan a posted QR code with their smartphone to enter. • No app download is required (though an optional, white-labeled app is available). • The same method is used at exit.
• Parkers who scan to enter receive an eTicket via SMS for payment before exit or may scan at the exit device to pay then. • Parkers using credit card or mobile wallet for entry may retrieve their eTicket via a posted QR code, linking their phone to that method of payment.
• Validations are quick and easy: a validator device allows scanning the QR code or tapping the same credit card used for entry.
• Cash payments remain available at the cashier booth.
Technology Expansion Options
At project launch, or anytime thereafter, the City may add:
• New pedestals and gate equipment (upgrading aesthetics and reliability) • License Plate Recognition (LPR) to enable automated exit for fully paid or validated parkers • Ability to shift to express operations (automatic entry start, open gates) or fully gateless mode while retaining PCI’s unique option to still pay at exit or by cash.
3. Monthly Parking Integration
PCI will provide a robust monthly parking portal that integrates in near real time with the garage access system. Features include:
PROPOSAL
SUMMARY
November 21st, 2025
Re: Parking Management of Monterey Street Garage
CLICK TO LEARN MORE ABOUT BREEZE
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 5 494
• Online account management
• Real-time access authorization
• Automated billing
• Full administrative controls and reporting
Should the City elect to use a third-party platform, PCI will integrate via API to ensure seamless monthly parker access.
4. Financial Summary
Our modernization solution is intentionally cost-effective:
• Capital cost: $5,000 (parts & labor for system installation), amortizable over the contract term • Optional upgrades: $8,000–$50,000 for new pedestals, gates, and/or LPR • Per-ticket convenience fee: $0.99 retained by PCI (paid by the parker) This approach dramatically reduces equipment replacement costs while improving system reliability and customer experience.
5. Operational Benefits
PCI’s proposal delivers a modern, flexible, and revenue-positive parking operation. Benefits include:
• Replacement of failing equipment with reliable, leading-edge technology • Lower capital investment than full PARCS replacement
• Ability for customers to pay with credit card, smartphone, SMS eTicket, or cash • Seamless digital validations and monthly parker management • Reduced staffing needs through automation
• Greater oversight and improved customer service with an on-site, working PCI manager • Significant potential for increased revenue through improved accuracy, system uptime, transparency, and PCI’s proven management practices
PCI currently serves a broad portfolio of municipalities in California and across the U.S. We encourage the City of Salinas to contact our clients to learn more about our culture, service style, and what distinguishes PCI from competitors.
PCI looks forward to partnering with the City to deliver a managed, creative, and scalable parking solution for the Monterey Street Garage. Thank you for your thoughtful consideration.
Sincerely,
Jeff Spicker
Director, Northern California
Relevant experience & locations within your vicinity
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 6 CLICK TO LEARN MORE ABOUT BREEZE
495
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 7 CONTACTS
On behalf of the entire Parking Concepts team,
we look forward to speaking with you further
about this opportunity. We hope that we've
outlined and clearly defined our distinct approach
and that it coincides with your expectations.
Please know that we are always here to help and
look forward to working with you. Should you
have any questions in the meantime, please do
not hesitate to contact us.
Victor Alistar
Vice President of
Northern California
(916)709-4580
[email protected]
Jeff Spicker
Director
Northern California
(415)314-2848
[email protected]
We’re genuinely excited for the opportunity to
partner with you, and we’re confident that our
approach will not only meet your goals but
elevate the entire project. Our team brings a
clear plan, proven expertise, and a commitment
to delivering measurable improvements.
496
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 8 OUR PROFILE &
QUALIFICATIONS
A HISTORY
OF LEADERSHIP
AT YOUR SERVICE
When it comes to providing you with the best management solutions: experience counts. Especially with parking. When you partner with PCI, you receive the support of our nationwide resources, delivered by a team of passionate, local service professionals. Our decades of experience, breadth of capabilities, and footprint have repeatedly and rightfully earned clients' trust. Look below and see how our company’s experience adds up in numbers:
Our service
solutions
Valet
Self-parking
Fixed shuttle & transportation services
Bell services
Door services
Concierge
PARCS
Facility maintenance
Enforcement
Consulting
1,500 3%
51+
250+
240+
National
Associates
Quarterly
turnover rate
Locations
in California
Years of Parking
Industry Experience –
Inception in 1974
Years of Senior Executive
Parking Experience24 14 7
Years average
executive tenure
Years average
associate tenure
Years average
management tenure
497
12 Mauchly Bldg I Irvine, CA, 92618. 949-753-7525. parkingconcepts.com 9 Location Presence
Partnership
1635 Divisadero Medical Center.
478 Stalls, Jupiter (Hub), Self Park
399 Fremont. 50 Stalls - Parkchirp - Self
Park - 24/7 7
2000 Post Street. 87 Stalls - Parkchirp,
Self Park - 24/7
555 12th Street, BREEZE Tap/Scan with
LPR, 240 Stalls
Market Square. 400 Stalls - Flash - Valet &
Valet Assist
675 Townsend. 266 Stalls – PCI Breeze–
Self Park & Valet Assist
150 Division Street
300 Stalls - PCI Breeze/T2 - Self Park
Broadway Plaza. 2,000 Stalls – SkiData –
Self Park
Commercial Parking (not limited to but include):
35+ Experience & locations within your vicinity
Allston Way Garage.
612 Stalls – Datapark (Hub) – Self Park
Ygnacio Center I, II & III
1,293 Stalls, TIBA, Self Park
Figure 1: Location Within Vicinity
PCI is committed to engaging in a long, productive partnership that benefits the visitors and tenants we serve.
Rest assured that we’re fully invested in supporting the long-term success of your property. Each element of our plan is custom-designed, including staffing models, and the team that will support you.
Additionally, we’ve developed a 90-day transition plan to ensure a smooth transfer to our service between the current operations and ourselves. More importantly, we've produced several solutions to ensure that every tenant and visitor immediately feels the positive impact of PCI.
Parking Concepts, Inc. (PCI) is a full-service parking and transportation company that was formed in 1974 to service the unique needs of California developers, asset managers and governmental entities. Today we service many of California’s most prestigious public-sector and high-profile commercial assets. Parking Concepts was founded and remains privately owned by Mr. Gil Barnett, one of the most respected names in the parking industry.
Parking Concepts expanded to the Bay Area in 2006 after winning contracts with the City of San Francisco (SFMTA). Then in early 2011, Parking Concepts expanded to Texas with the addition of Dallas Fort Worth (DFW) International Airport. Today, Parking Concepts is one of the most exciting and fastest growing parking operators in the nation. In recent years, PCI has been creating a buzz at industry trade shows. This buzz has not been through mergers and acquisitions, but through our organic growth and advanced technology solutions. During the COVID epidemic, while many fell on hard times, Parking Concepts expanded into 5 new states, bolstered our Airport Division, and officially launched a Municipal Services Division. Our recently launched BREEZE suite of technologies allows Parking Concepts to deliver nearly every conceivable parking solution to our clients based on their unique needs. Full blown PARCS may not always be needed. We invite you to visit 675 Townsend Street Garage (Zynga/Adobe) to see our recently installed ticketless technology for gated facilities. Then just one block away, visit 150 Division (Airbnb) to see our pay by App/QR code solution in action.
498
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 10 MISSION & VISION
Our company's management philosophy centers on empowering our team to provide exceptional service to our partners with unwavering integrity. We believe in putting employees first – treating them like family, equipping them with the tools they need to succeed, and holding them accountable.
This approach fosters a supportive and high-performing culture where employees feel valued and motivated.
By investing in our people and prioritizing integrity, we create an environment that drives superior service. We see this philosophy working by cultivating trust, encouraging collaboration, and ultimately strengthening both our internal culture and our external partnerships. It's a philosophy that builds loyalty, drives innovation, and sets us apart in the industry
OUR MISSION
Empowering our team to deliver superior service
to our partners with uncompromising integrity.
"Put employees first.
Good leaders take
care of their employees –
treat them like family,
give them the tools they
need to succeed,
and hold them accountable."
- Gill Barnett, CEO & Founder
To be the industry leading service provider for our
partners, led by our culture, team, and technology.
OUR VISION
499
Pasadena Parking Operator Reportedly
Delivers $2.4 Million in Annual Savings
Through Garage Consolidation
Transportation Department reports on three-year performance of Parking Concepts Inc. as contract extension looms
Published on Monday, February 24, 2025 | 6:01 am
The City achieved significant cost reductions by consolidating its eight public parking garages in the Civic Center and Old Pasadena areas under a single operator, according to the city’s Department of Transportation.
In a report for the Municipal Services Committee on Tuesday, Transportation Director Joaquin T. Siques will explain how Parking Concepts Inc., which began managing all City garages in February 2022, has been able to deliver average yearly savings of $2.4 million.
500
33 ATTACHMENT D – SAMPLE TABLE FORMAT
QUALIFICATIONS OF FIRM RELATIVE TO CITY’S NEEDS
Project Name Client Description of work
performed
Total Project Cost Percentage of work
firm was
responsible for
100%
Period work
was completed
3 Days
Client Contact
Information
Did your firm meet the project schedule (Circle One): Yes Give a brief statement of the firm’s adherence to the schedule and budget for the project:
Did your firm meet the project schedule (Circle One): Yes Give a brief statement of the firm’s adherence to the schedule and budget for the project:
Did your firm meet the project schedule (Circle One): Yes G
ive a brief statement of the firm’s adherence to the schedule and budget for the project:
Give a brief statement of the firm’s adherence to the schedule and budget for the project:
*Include name, title, and phone number
675 Townsend
San Francisco
De Anza Properties BREEZE installation $10,000
Parking Concepts proposed and installed BREEZE ticketless solution. LPR and other upgrades were added after the initial installation. 555 12th Street Harvest Properties Remove & Install BREEZE $21,500 100% 3 Days Ally Fitzmaurice (510)830-1753
[email protected]
Layla Barnes
(415)431-7368
[email protected]
Parking Concepts removed the existing Datapark system and installed BREEZE ticketless solution with License Plate Recognition (LPR) 601 Marshall
Redwood City
Dostart Ops & Managment 100% Continuous Gloria Arredondo (650)322-0737
[email protected]
$150k Annual Budget
Parking Concepts took over the operations of this downtown Classs A project in April 2025 and has since been awarded additional contracts by the owner. 1635 Divisadero
Medical Center
San Francisco
Did your firm meet the project schedule (Circle One): Yes Tusker Corporation Ops & Management 100% 18+ years Joseph Reyff (415)441-5408
[email protected]
$1.9 Gross Sales
$286,000 Expenses
Parking Concepts has been managing this busy medical center garage for more than 18 years, multiple PARCS installations. 501
WORK PLAN
November 17th 202
Re: Parking Management of Monterey Street Garage
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 13 Chapter 4 – Work Plan Parking Concepts, Inc. (PCI) presents the following Work Plan to demonstrate our understanding of the City of Salinas’ objectives for the Monterey Street Garage and our ability to deliver a modern, efficient, and customer-focused parking operation. This plan details the major tasks, subtasks, staffing model, operational processes, and performance oversight that will ensure a high-quality parking experience for residents, employees, and visitors.
PCI’s objectives align with the City’s goals:
• Implement reliable, modern parking technology
• Improve customer service and reduce operational friction • Strengthen revenue control and accountability
• Maintain a safe, clean, and efficiently managed facility • Reduce equipment failures and labor inefficiencies
• Ensure transparent, accurate reporting and communication Our proposed approach integrates operational best practices with industry-leading technology: most notably, PCI’s BREEZE® Tap- In/Tap-Out Ticketless System, and delivers a management structure centered on hands-on leadership and accountability.
4.1 Management Structure: Working Manager Model
PCI proposes operating the Monterey Street Garage under a Working Manager model, designed to maximize operational efficiency, enhance service delivery, and ensure continuity of oversight.
Role of the Working Manager
The Working Manager is responsible for all day-to-day functions of the facility, performing both supervisory and frontline duties.
Responsibilities include:
Administrative & Business Operations
• Monthly parking administration
• Billing, invoicing, and revenue reconciliation
• Scheduling, staff supervision, and training
• Inventory management for equipment and supplies
• Customer communication and service resolution
Operational & Field Functions
• Coverage of cashier, lane, and customer-service positions as needed • Routine inspection of equipment, cleanliness, and safety • Implementation and troubleshooting of digital parking systems • Coordination of maintenance or repair needs
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This dual-role structure increases coverage, reduces costs, and ensures that management maintains a thorough and practical understanding of the facility’s daily operations.
Candidate Identification
PCI has identified Oscar Chavez, an existing employee and Supervisor, as an ideal candidate for Working Manager. Oscar is a Salinas resident and demonstrates the attributes necessary for success in this role, including:
• Reliability, dedication, and strong work ethic
• Mechanically skilled and technologically proficient
• Excellent communication skills
• Deep familiarity with the facility and community
Final appointment will occur only after full evaluation and with the City’s approval.
4.2 Key Staff and Organizational Support
On-Site Management
• Working Manager (Proposed): Oscar Chavez
Responsible for all day-to-day operations, administration, customer service, and system oversight.
Executive and Regional Support
• Victor Allistar – President, Northern California
Strategic oversight, executive support, and client relationship management. • Jeff Spicker – Director, Northern California
Frequent site engagement, operational leadership, and performance review. • Sertse Tesfaye – Director of Operations, Northern California Primary City liaison, direct oversight of the site manager, and escalation point for all operational or policy issues. • Joan Libre – Office Manager & Field Support, Northern California Specialist in PCI’s internal systems and controls; responsible for supporting the manager in reporting, auditing, systems training, and daily administrative functions.
4.3 Oversight and Quality Assurance
PCI will implement a multi-layered oversight structure to ensure accuracy, compliance, and consistent service delivery. Key oversight tasks include:
Daily Oversight (Working Manager & Operations Director) • Monitoring facility operations and staffing
• Validating system performance and resolving issues
• Ensuring timely responses to City inquiries and customer concerns 503
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Re: Parking Management of Monterey Street Garage
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 15 Chapter 4 – Work Plan
Weekly Oversight (Regional Director & Field Support)
• Review of revenue control systems
• Audit of reports, validations, and monthly parker status • Review of equipment performance and maintenance needs Monthly Oversight (Executive Team)
• Review of financial reports, revenue trends, and KPI performance • Review of staffing, customer feedback, and long-term operational improvements • Consultation with the City on policy or operational adjustments This layered system ensures that issues are addressed quickly and that the City is kept informed with accurate, actionable data.
4.4 Monthly Parking, Billing, and Invoicing Plan
A primary focus of our plan is eliminating friction in the customer experience and enhancing revenue control. PCI’s approach modernizes the City’s monthly parking program using the BREEZE® integrated system.
Challenges with Legacy Systems
Traditional PARCS systems create inefficiencies due to:
• Separate platforms for monthly sales and access credentials • Difficult or inconsistent auditing
• Untracked cards that lead to revenue loss
• Inefficient manual processes and customer confusion
PCI’s Modernized Solution
Under our plan:
1. All monthly parking sales occur through PCI’s online portal. o Customers can register, update vehicles, manage payments, and view receipts online.
2. The portal is connected in real time to the BREEZE access control system. o Only fully paid, valid parkers can enter the facility. o No manual credential activation or deactivation is required.
3. City-defined rules govern late payments, grace periods, and account status.
4. Automatic synchronization eliminates revenue leakage, unauthorized access, and manual credential errors.
5. The Working Manager oversees all monthly account reviews, customer assistance, and auditing.
This integrated approach produces a smoother customer experience, fewer operational burdens, and significantly improved revenue accountability.
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4.5 Implementation Approach & Schedule
PCI’s implementation plan ensures rapid deployment with minimal disruption:
Startup Tasks
• Finalize staffing and City approval of manager
• Install BREEZE technology into existing Amano equipment • Refresh lane signage, paint, and entry aesthetics
• Configure monthly parking portal and payment integrations • Train staff on new equipment, customer service protocols, and validation tools Subtasks
• Testing and calibration of all equipment
• Inventory and evaluation of legacy hardware
• Establishing reporting templates and audit schedules
• Coordination with City on policies, validations, and communication strategies Schedule
PCI can fully implement the system and transition operations within 30–45 days from notice to proceed, depending on equipment lead times and City availability.
4.6 Understanding of the City’s Objectives
PCI’s Work Plan is built around the City of Salinas’ core goals:
• Reliable system performance
• Enhanced revenue control and transparency
• Improved customer experience
• Modern, flexible, efficient operations
• Reduced equipment failures and dependence on outdated hardware • Robust reporting and clear communication
PCI’s integrated technology and hands-on management model directly address each of these goals.
Conclusion
Through a blend of modern parking technology, dedicated local management, and proven operational practices, PCI will transform the Monterey Street Garage into a reliable, efficient, and customer-friendly facility. Our structured Work Plan ensures accountability, enhances service, and protects the City’s revenue. PCI is committed to working closely with the City of Salinas to deliver a best-in- class parking operation.
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PROPOSED
INNOVATIONS
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Parking Concepts, Inc. (PCI) is committed to delivering modern, cost-effective, and customer-focused innovations that will significantly improve the operational efficiency and user experience at the Monterey Street Garage. The following technical and procedural innovations, many of which have been successfully deployed at other municipal facilities, represent a forward-thinking approach that aligns with the City of Salinas’ goals of reliability, modernization, and financial stewardship.
5.1 BREEZE® Digital Parking Platform
PCI’s BREEZE® suite replaces traditional legacy PARCS equipment with a flexible, fully digital access and payment platform at a fraction of the cost of a full system replacement. BREEZE is designed for cities seeking a modern, intuitive experience without the burden of high capital expenditures or complex hardware.
Retrofit Into Existing Amano Equipment
• BREEZE entry and exit modules are installed directly into the existing Amano housings. • New faceplates and modern graphics dramatically improve the appearance of the lanes. • Retrofit installation reduces cost, minimizes downtime, and extends the useful life of existing infrastructure.
Ticketless, Fully Digital Operation
• Converts the garage from a ticket-based system to a completely ticketless environment. • Reduces hardware dependence, eliminating moving parts prone to failure. • Decreases potential vandalism incidents, compact devices are less attractive targets and inexpensive to replace.
Low-Cost, Easily Replaceable Components
• Damaged lane units can be replaced in minutes.
• Spare units cost approximately $1,300, significantly lower than traditional PARCS hardware. • Replacement gates, pedestals, and LPR can be added at any time for seamless upgrades. 506
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5.2 Optional Modern Hardware Upgrades
Should the City desire a fresh, modern appearance, PCI offers an optional upgrade path:
• New Sleek Pedestals: $13,000
• LPR System: Additional $8,000
• Four New Barrier Gates: $30,000
This modular approach allows the City to expand capabilities over time without major reinstallation
5.3 Enhanced Customer Experience (UX Design)
Option 1: Tap-In / Tap-Out
• Parkers tap a credit card or mobile wallet at entry and again at exit. • Supports tap, chip insert, and magnetic swipe.
• A receipt can be obtained by scanning posted QR codes. • QR scanning links the parker’s credit card with their phone, enabling automatic eTicket delivery and fast future transactions.
Option 2: Scan-to-Enter
• Parkers scan the posted QR code using their smartphone camera. • A simple “push for entry” command opens the gate.
• An eTicket is instantly issued via SMS for payment.
• At exit, parkers scan the posted QR code again to complete the transaction.
No mobile app is required, eliminating friction and improving accessibility for all users.
A full demonstration of these innovations is available under the BREEZE tab on PCI’s website.
5.4 Optional License Plate Recognition (LPR) Integration PCI’s LPR option significantly enhances speed, accuracy, and automation:
• Automatically opens exit gates for all paid/validated parkers and authorized monthly users. • Eliminates the need to present a card, QR code, or phone at exit. • When paired with BREEZE Express, the gates open automatically for all vehicles, providing a near-gateless experience while retaining the ability to pay at exit.
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12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 19 5.5 Modern, Digital Validation Tools
PCI modernizes the validation process by eliminating manual stamps or paper chasers:
• Businesses and venues receive unique QR validation codes. • Parkers validate by scanning the business’s posted code. • For high-volume partners (e.g., the theater), PCI provides a countertop validation device, similar to a credit card terminal, that allows tap or scan validation.
• A confirmation text message ends ambiguity and improves customer communication.
These validations operate in real time and are fully tracked in the system’s audit trail.
5.6 Digital Monthly & Contract Parking Platform
To eliminate legacy system weaknesses, PCI provides a fully integrated digital portal for monthly and contracted parking.
Innovations in Monthly Parking
• Online sign-up, payment, and account management.
• Real-time system synchronization: only paid, valid users can access the garage. • Parkers may add/remove users, update vehicles, and manage payments independently. • The City retains full control over rules for late payments, grace periods, and credential policies. • The parker’s cell phone becomes their active credential, enabling immediate access once payment is made.
If the City prefers to use its existing portal, PCI will implement an API integration to maintain automation, integrity, and customer convenience.
5.7 Revenue Protection & Operational Controls
Strong Revenue Control
• Entry and exit require a validated credential (credit card, phone, QR, or LPR). • Eliminates pass-backs, unauthorized users, and unpaid accesses. • Digital audit trails ensure complete transparency.
Reduced Vandalism Risk
• Slimmer hardware units are less appealing to thieves. • No cash is stored in lane devices.
• Durable rectangular columns can be repainted or wrapped easily.
Chapter 5 – Proposed Innovations
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• Base equipment delivers 10+ years of reliable service. • Software remains current with all upgrades included in the SaaS subscription.
5.8 Repair, Replacement & Operational Efficiency
Rapid Replacement Strategy
• PCI recommends keeping one spare BREEZE device on hand. • Faulty units can be swapped in minutes to prevent downtime. • Damaged units are shipped for repair or replaced immediately.
Gate Maintenance Simplified
• Gates will likely require routine repairs (industry-standard challenge). • PCI trains staff to replace gate arms and perform basic repairs in-house, reducing downtime and service calls.
Reallocation of Staffing Resources
With cashiering eliminated or reduced:
• Staff leave the cashier booth and actively walk the facility. • Increased presence reduces vandalism and misuse.
• Staff can assist customers directly, improving service and satisfaction.
Summary of Innovation Benefits to the City
PCI’s innovations provide the City of Salinas with:
• Modern digital parking at a fraction of traditional system replacement costs • Faster customer entry/exit and simplified payments
• Real-time validation and monthly parking control
• Stronger revenue protection and reduced leakage
• Lower maintenance and repair costs
• Scalable infrastructure adaptable for future needs
• A significantly improved customer experience
• Reduced vandalism and operational downtime
Chapter 5 – Proposed Innovations
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Figure 2: Fee & Line-Item Overview
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 21 PROJECT
STAFFING
Chapter 6 – Project Staffing
Parking Concepts, Inc. (PCI) proposes a staffing plan designed to deliver efficient, responsive, and high-quality management of the Monterey Street Garage. Our staffing approach takes full advantage of the modern technology being introduced and focuses on accountability, customer service, and hands-on operational oversight.
Consistent with the City’s expectations, PCI identifies key project personnel by name, title, and responsibility. These indiv iduals have extensive experience supporting municipal parking programs and represent the core team responsible for the successful operati on of the facility.
6.1 Staffing Philosophy
PCI’s staffing model is rooted in the principles of efficiency, mobility, and proactive service. The implementation of the BREEZE® digital ticketless system reduces the need for static cashiering, enabling staff to operate as mobile, customer-facing ambassadors.
By empowering on-site personnel to manage the full range of daily tasks, from customer assistance to maintenance checks to revenue controls, we ensure a safe, welcoming, and well-managed facility while optimizing labor cost efficiency.
6.2 Working Manager Model
A cornerstone of PCI’s staffing plan is the Working Manager, an operational leader who performs both supervisory and frontline tasks to ensure comprehensive oversight of all daily activities.
Role and Responsibilities
The Working Manager will:
• Oversee all day-to-day operations of the Monterey Street Garage • Administer monthly parking and maintain revenue controls • Prepare and submit billing, invoices, and required reporting • Train, schedule, and supervise all personnel
• Respond to customer issues and assist with field operations • Perform equipment checks, coordinate repairs, and support technology systems • Maintain facility safety, cleanliness, and service standards • Coordinate with PCI regional leadership and City staff Proposed Working Manager: Oscar Chavez
PCI has identified Oscar Chavez, currently serving as Supervisor, as our proposed Working Manager for this engagement. Oscar is a Salinas resident with extensive knowledge of the facility and community. Throughout our evaluation, Oscar demonstrated the qualities we value in a manager: reliability, professionalism, technical skill, mechanical aptitude, strong communication, and integrity.
Oscar’s appointment will be finalized only after full evaluation and with the City’s approval, in accordance with the RFP’s requirements.
6.3 Proposed Staffing Schedule
PCI proposes a streamlined staffing model enabled by modernized, automated technology:
• One on-site employee present during all operating hours 510
PROJECT STAFFING
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 22 PROJECT
STAFFING
.
• Staff operate as mobile support personnel, not confined to a cashier booth • Responsibilities include customer service, facility monitoring, spot cleaning, validation support, and deterrence of vandalism and misuse
This approach ensures full coverage while significantly improving the customer experience and facility safety.
Name Title Responsibilities
Victor Allistar President, Northern California
Executive oversight, client
relations, strategic guidance, and
long-term planning.
Jeff Spicker Director, Northern California
Operational oversight, frequent site
engagement, training, performance
monitoring, and City
communication.
Sertse Tesfaye Director of Operations, Northern
California
Direct supervisor of site manager,
policy guidance, issue escalation,
and City liaison for daily
operational matters.
Joan Libre Office Manager & Field Support
Reporting, auditing, system
controls, administrative support,
training, and ensuring accuracy
and compliance.
6.4 Key Project Team Members
Executive & Regional Oversight
These personnel will actively support the Working Manager and ensure adherence to contract requirements, operational excellence, and rapid resolution of issues. 511
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 23 Onsite Staffing
These personnel will actively support the Working Manager and ensure adherence to contract requirements, operational excellence, and rapid resolution of issues.
Name Title Responsibilities
Oscar Chavez (Proposed) Working Manager
Full daily operational responsibility,
staff coordination, customer
service, revenue controls,
equipment monitoring, reporting,
and facility oversight.
Various Supervisor
Weekend, vacation and on call
operational responsibility, staff
coordination, customer service,
revenue controls, equipment
monitoring, and facility oversight.
Various
Cashier(s)
Provide friendly, front-facing
customer support and accurate
cashiering services. Assist patrons
with navigating the garage, offer
clear, helpful directions. Maintain
active awareness of the facility to
support overall garage operations
and security..
Various
Floater & Heavy Maintenance Closing position focused on heavy garage maintenance and cleaning.
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Figure 2: Fee & Line-Item Overview
None identified at this time.
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 24 PROPOSAL
EXCEPTIONS
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12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com 25 PROPOSAL
COSTS & RATES
PCI proposes a monthly management fee of $1,000.
Adjusts annually 3%
Wages - Wages are highly competitive for today's labor market and current hiring conditions. It is our goal to maintain and hire consistent, well recognized, and long-term employees at your facility. Please see Staffing & Benefits spreadsheet for details. With the flexibility of a management agreement, staffing may be augmented at any time should the need arise.
Vacation Accrual – Our non-union vacation accrual is at 4%.
Payroll Overhead - (PR Tax & Workers Compensation Ins) – Our non – union combined payroll tax and workers compensation insurance cost (Payroll Overhead) is only 28.99%.
Health
& Welfare – Our 2024 plans are only $504 / month for eligible Full-Time associates who participate Payroll Processing – PCI’s fee is $26 / employee / month.
Uniforms
– Estimated at $35 / employee.
Communications/Internet – Estimated at $275 / month.
Signage – Estimated tickets and forms - $4,800 / one time. Replacement/repairs at cost.
Credit Card Processing Fees – TBD, Based on actual transaction volume (estimate 2.5 to 3.5% of related collections on average).
Breeze PARCS Platform – In Lane Devices and Installation $10,000 / one time.
PCI
-DSS & Equipment Rental – Paycom Terminal and Firewall $179 / month.
Supplies – Estimated Garage Cleaning & Office Supplies - $200 / month.
Power Sweeping Services – TBD.
Degreasing Services – TBD.
Tickets– $0 / month. Ticketless, digital receipts.
Banking
Fee – PCI Banking Experience - $65 / month.
Accounting Fee – Client statement at $250 / month.
Breeze Software Platform – (Software as a service SAS) $1,255 / month. Based on 145k fully validated tickets annually.
As you may be aware, the management fee is simply a single line item on your projection to be considered in evaluating the cost effectiveness of your operator. The following are other areas that should be evaluated very closely while reviewing our proposal (these are hidden profit centers for some of our competitors):
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Relevant experience & locations within your vicinity
12 Mauchly Bldg I Irvine, CA 92808 949-753-7525 parkingconcepts.com PCI proposes a monthly management fee of $1,000.
Adjusts annually 3%
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Relevant experience & locations within your vicinity
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WE ARE HERE TO BE OF SERVICE TO YOU,
YOUR TEAM & YOUR VALUED PATRONS!
THANK YOU
For taking the time out of your busy
schedule to review our proposal
package.
We greatly appreciate this opportunity
and your kind consideration of our firm.
Please do not hesitate to reach out to us if
you have any questions, would like to
take a tour of any of our facilities, or
schedule a meeting.
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