12 Attachment A
Proposer’s Information Form
PROPOSER (Please Print):
Name: ________________________________________________________________
Address: ________________________________________________________________
________________________________________________________________
Telephone: ________________________ Email:
______________________________
Contact Person, Title, Email, and telephone: _________________________________________
____________________________________________________________________________
____________________________________________________________________________ Proposer, if selected, intends to carry on the business as (check one):
Individual Joint Venture
Partnership
Corporation
When incorporated? ____________________
In what state? ____________________
When authorized to do business in California? ________________
Other (explain): _________________________________________________________
ADDENDA
To assure that all Proposers have received each addendum, check the appropriate box(es) below.
Failure to acknowledge receipt of an addendum/addenda may be considered an irregularity in the Proposal:
Addendum number(s) received: 1; 2; 3; 4; 5; 6;
Or __________No Addendum/Addenda were received (check and initial). 13 PROPOSER’S SIGNATURE
No proposal shall be accepted which has not been signed in ink in the appropriate space below:
14 ATTACHMENT A – PROPOSER INFORMATION CONTINUED…
1. If Proposer is INDIVIDUAL, sign here:
Date: ___________________ _________________________________________ Proposer’s Signature
_________________________________________
Proposer’s typed name and title
2. If Proposer is a PARTNERSHIP or JOINT VENTURE; at least two (2) Partners shall sign here:
______________________________________________________
Partnership or Joint Venture Name (type or print)
Date: ___________________ _________________________________________ Member of the Partnership or Joint Venture Signature
Date: ___________________ _________________________________________ Member of the Partnership or Joint Venture Signature
3. If Proposer is a CORPORATION, the duly authorized officer shall sign as follows:
The undersigned certify that he/she is respectively:
__________________________________________ and ________________________ Signature Title
Of the corporation named below; that they are designated to sign the Proposal Cost Form by resolution (attach a certified copy, with corporate seal, if applicable, notarized as to its authenticity or Secretary’s certificate of authorization) for and on behalf of the below named CORPORATION, and that they are authorized to execute same for and on behalf of said CORPORATION.
Corporation Name (type or print):
By: ___________________________________________ Date: __________________
Title: _______________________________________________
RFP RESPONSE
Monterey
Street
Parking
Garage
Operation
Friday, November 21, 2025
Chapter 1 – Proposal Summary
Overview
FC Parking is pleased to submit this Proposal to provide full-service parking management,
customer
service,
and
facility
oversight
for
the
Monterey
Street
Parking
Garage.
Our
firm
brings
more
than
27 years
of
experience
managing
high-volume
parking
facilities,
complex
mobility
environments,
and
customer-facing
operations
requiring
exceptional
professionalism,
transparency,
financial
controls,
and
service
reliability.
FC Parking’s approach is centered on three principles that directly align with the City’s objectives:
1. Operational Excellence & Professional Service Delivery Our trained ambassadors, onsite manager, and regional support ensure consistent daily garage
operations,
proactive
maintenance
reporting,
and
reliable
customer
support.
FC
Parking’s
internal
service
model
is
rooted
in
its
proven
ICARE
values
of
Integrity,
Caution,
Accountability,
Respect,
and
Empathy
ensuring
every
patron
interaction
contributes
positively
to
the
City's
public
image.
2. Transparency, Accuracy, and Financial Integrity FC Parking’s GPS-verified timekeeping, daily operational logs, revenue controls, and structured
reporting
procedures
ensure
accuracy
in
all
staff
hours,
revenue
deposits,
maintenance
documentation,
and
financial
statements.
Our
internal
auditing
processes
and
layered
supervision
allow
the
City
to
maintain
full
confidence
in
the
integrity
of
the
garage’s
financial
operations.
3. Cost-Conscious Service With Strategic Modernization Investment Options The City will benefit from a lean, cost-competitive staffing model designed specifically for
this
garage.
FC
Parking
will
assume
operations
using
existing
2016-era
equipment—requiring
no
capital
investment
from
the
City—while
offering
an
optional
roadmap
for
future
modernization
such
as
license
plate
recognition
(LPR),
digital
permit
systems,
enhanced
reporting
dashboards,
and
improved
customer
communication
tools.
FC Parking brings INC 5000 financial strength and small-firm attentiveness, allowing us to
provide
key
money
for
potential
PARCS
upgrades
and
act
as
a
true
value-added
partner
in
the
City’s
modernization
efforts.
Key Features & Distinguishing Strengths of This Proposal ● All-Inclusive Labor Rates - Management fees, startup fees, etc. all included. ● Fully documented maintenance reporting , daily inspections, and safety walk-throughs
aligned
with
the
City’s
requirements.
● GPS-based labor verification and audit-ready revenue reporting for full accuracy
and
transparency.
● Forbes 5 Star & AAA 5 diamond customer service model , staff training, and hospitality
standards
with
industry-leading
retention
rates.
● Ability to stabilize operations immediately using the City’s existing 2016 PARCS equipment.
● Optional technology upgrade roadmap based on needs, performance goals, and long-term
cost
efficiency.
● Bilingual staff capability to better serve the City’s diverse resident and visitor populations.
● Regional leadership support , providing additional oversight, quality control, and resilience.
Understanding of the City’s Objectives
FC Parking understands the City’s priority to maintain a safe, clean, efficiently operated parking
garage
that
serves
local
businesses,
visitors,
and
surrounding
community
destinations.
FC
Parking
meets
or
exceeds
all
requirements
outlined
by
The
City
in
the
RFP
documents.
Our
proposal
directly
satisfies
each
requirement
through
a
defined
operating
plan,
strong
staffing
model,
well-structured
daily/weekly
reporting,
and
a
management
philosophy
rooted
in
transparency
and
service
accountability.
Commitment to Partnership
FC Parking views this potential opportunity as a long-term partnership built on trust, operational
clarity,
and
reliability.
Our
firm
is
committed
to:
● Rapid transition with no disruption of service ● Direct, accessible communication with City staff ● Support for the City’s long-term goals for mobility and parking modernization ● Continuous improvement and proactive issue resolution ● Maintaining a safe environment for patrons, staff, and City assets
Chapter 2 – Profile on the Proposing Firm(s)
2.1 Firm Overview
FC Parking is a national parking management and mobility services provider with over 27 years
of
continuous
operating
experience.
Established
in
1998,
we
manage
a
diverse
portfolio
of
parking
facilities,
transportation
programs,
valet
operations,
security
services,
and
more
across
the
United
States.
Today, FC Parking services 150+ locations, parks and manages over 5.3 million vehicles annually.
We
maintain
a
98%
client
retention
rate
across
all
operating
agreements.
Our
organization
specializes
in
delivering
accountable,
outcome-driven,
customer-focused
parking
operations
with
exceptional
transparency,
documented
procedures,
strong
financial
controls,
and
a
commitment
to
continuous
improvement.
2.2 Organizational Structure & Capacity
FC Parking operates through a dual-coast structure, enabling rapid response, consistent
quality
control,
and
experienced
regional
leadership
for
all
operating
sites.
West Coast Regional Headquarters 1901 Newport Blvd, Suite 350 Costa Mesa, California 92627 This office houses regional leadership, training teams, recruiting personnel, and field operations
support
for
all
western
U.S.
properties,
including
California.
Corporate Headquarters 5401 Patton Drive, Suite 103 Lisle, Illinois 60532 This location provides national-level oversight, finance and accounting, risk management,
HR,
technology
support,
and
executive
leadership.
Local Operating Structure for Monterey Street Garage Operations for the Monterey Street Parking Garage will be supported by:
● Onsite Garage Manager – responsible for daily operations, reporting, maintenance
tracking,
staff
supervision,
and
communication
with
City
representatives.
● AM Ambassador – responsible for opening duties, daily inspections, customer service,
and
maintenance
logging.
● PM Ambassador – responsible for evening coverage, monitoring activity during peak
hours,
and
completing
end-of-day
reporting
needs.
● West Coast Regional Operations Director – provides oversight, site audits, training,
and
performance
management.
● Corporate Support Teams – HR, payroll, revenue auditing, safety, and technology.
This structure ensures operational coverage, supervision, and financial transparency consistent
with
City
expectations.
2.3 Financial Stability, Capacity & Resources
FC Parking is a financially stable organization with the operating capacity, insured requirements,
staffing
depth,
and
management
experience
to
support
multiyear
municipal
contracts.
The
firm
maintains:
● Full insurance coverage including general liability, garagekeepers liability, workers’
compensation,
and
auto
insurance.
FC
Parking,
at
our
sole
cost
and
expense
and
for
the
full
term
of
the
Agreement
or
any
extension
thereof,
shall
obtain
and
maintain,
at
a
minimum,
all
of
the
insurance
requirements
outlined
within
the
Sample
Agreement
document
in
Attachment
C.
● Sufficient operating capital to staff, train, and support new contract mobilizations
without
requiring
advance
funding.
● FC Parking has the ability to furnish two (2) years of audited financial statements,
as
required
by
the
RFP.
Audited
financials
will
be
provided
upon
execution
of
an
NDA.
● Dedicated financial controls including GPS-verified timekeeping, dual-verification
revenue
processes,
and
internal
audit
procedures.
With gross annual revenues exceeding $20MM, FC Parking’s size, experience, and resources
ensure
the
financial
stability
expected
of
a
long-term
municipal
partner.
2.4 Participating Firms / Subconsultants
FC Parking will act as the Prime Proposer and does not anticipate using subcontractors for
garage
management,
revenue
collection,
or
daily
operations.
Should
a
specialized
subcontractor
be
required,
FC
Parking
will
work
with
the
City
to
identify
pre-approved
or City-preferred partners and ensure all oversight and costs flow through FC Parking as
the
primary
contractor.
At
this
time,
no
subcontractors
are
included
in
this
proposal.
2.5 Litigation / Claims History (Past Five Years) FC Parking has not been involved in any litigation or lawsuits involving public agencies, municipalities,
or
private
clients
related
to
parking
operations,
garage
management,
or
mobility
services
within
the
past
five
years.
FC Parking has also not been required to pay claims, settlements, or damages resulting from
performance
issues,
contract
disputes,
or
operational
failures
for
any
public
or
private
projects
during
the
same
period.
Chapter 3 – Qualifications of the Firm
Did your firm meet the project schedule: Yes to all. FC Parking has a proven record of adhering to both schedule and budget across municipal projects in the Villages of Hinsdale, LaGrange, Downers Grove,
Glen
Ellyn,
and
Wheaton.
These
projects
involved
complex
parking
and
logistics
needs
that
were
delivered
within
the
established
operational
and
financial
expectations.
Our
performance
remains
consistent
across
larger
ongoing
engagements
as
well,
including
One
Chicago
and
the
Veterans
Affairs
campuses.
Project Name Client Description Total Project Cost % of work firm was responsible
Period work was completed
Client Contact (name, title, phone)
One Chicago One Chicago 5 Level Commercial Parking Facility ~$5mm 100% Ongoing since 2022 We still manage the parking facility and other service on site Wes Olker 847-902-2641 [email protected]
Veterans Affairs Fresno & Long Beach
Veterans Affairs Fresno & Long Beach
2 Hospital campuses with parking management, valet parking, and shuttle services. ~$7mm 49% Ongoing since 2019 We still manage the parking facility and other service on site Mauricio Ruiz 562.735.9426 - [email protected]
VIllage of Hinsdale VIllage of Hinsdale, IL
Municipal Parking Project
~$50,000 100% 2007 Contact has retired
Village of LaGrange Village of LaGrange, IL
Municipal Parking Project
~$50,000 100% 1999 Contact has retired
Chapter 4 – Work Plan or Proposal
4.1 Understanding of the City’s Objectives
FC Parking understands that the City of Salinas seeks a professional, reliable, and customer-focused
operator
for
the
Monterey
Street
Parking
Garage
who
can
deliver:
● A clean, safe, welcoming parking experience for residents and visitors ● Consistent and reliable daily garage operations, including opening/closing, inspections,
cleaning,
and
equipment
checks
● Accurate and fully documented revenue controls and financial reporting ● Responsive maintenance reporting with clear documentation, photographs, and follow-up
● Staff who are professional, well trained, and trained in public-facing customer service
● Effective communication with the City, including timely reporting, problem escalation,
and
transparency
● A long-term operational partner capable of adapting to changing demand, seasonal
peaks,
and
future
modernization
opportunities
FC Parking’s Work Plan is built around these objectives and fully meets or exceeds each requirement
outlined
in
the
RFP.
4.2 Operational Approach
FC Parking’s operational plan focuses on ensuring operational continuity, safety, cleanliness,
revenue
protection,
and
customer
satisfaction.
The
approach
emphasizes
daily
routines
supported
by
a
dedicated
onsite
Manager,
Ambassador-level
staff,
and
Regional
Operations
oversight.
● AM Ambassador: 5:30 a.m. – 1:00 p.m. ● Mid Ambassador: 1:00 p.m. – 8:30 p.m. ● PM Ambassador: 8:30 p.m. – 1:00 a.m. ● Onsite Manager: 7:00 a.m. – 3:00 p.m.
This structure ensures:
● Continuous coverage from 5:30 a.m. to 1:00 a.m. ● Operational overlap between shifts for consistent communication
● Alignment with morning commuter activity, daytime business traffic, and evening
theater
crowds
● A manager present during key handoff periods to enforce standards and ensure service
continuity
4.3 Major Tasks & Subtasks
Below is the required “full description of major tasks and subtasks” per the RFP.
Major Task 1 — Daily Garage Operations
Subtasks include:
● Pre-Shift & Safety : GPS timeclock verification, opening procedures, equipment (gate)
checks,
and
daily
safety
walkthroughs
(stairwells,
elevators,
lighting,
cameras,
trip
hazards).
● Facility Upkeep : Cleaning duties including trash removal, debris pickup, wiping down
pay
stations,
and
sweeping
entry/exit
lanes.
● Customer Interaction: Providing customer service, wayfinding, visitor assistance,
and
bilingual
support
at
all
points
of
contact.
● Monitoring & Reporting: Verifying equipment operational status; monitoring behavior
concerns
and
loitering
(with
escalation);
and
logging
all
conditions
and
observations
into
the
Daily
Activity
Log.
AM Ambassador ensures the garage begins each day in a fully prepared state, Mid Ambassador
maintains
steady
coverage
during
shift
changes
and
business-day
peaks,
PM
Ambassador
ensures
strong
evening
presence
during
the
facility’s
evening
event
hours.
Major Task 2 — Revenue Control & Financial Procedures FC Parking follows strict dual-verification models to protect public revenue.
Subtasks include:
● Verify equipment functionality pre-collection; assist customers at pay stations and
troubleshoot
minor
issues.
● Document and immediately report equipment outages that affect revenue. ● Coordinate weekly revenue deposits and prepare Monthly Revenue Statements with
supporting
receipts.
● Maintain auditable logs for cash collection/reconciliation, device uptime, gate cycles,
error
codes,
and
maintenance.
● Ensure all financial procedures follow best practices and create a clear audit trail.
Major Task 3 — Maintenance Reporting & Facility Condition Management Subtasks include:
● Complete daily maintenance logs with photos and descriptions ● Report all safety-related issues within 24 hours ● Coordinate repairs under the $1,000 operator-authorization threshold where applicable
● Track completion, follow-up, and vendor performance ● Perform weekly deep-clean assignments (stairwell sweep, graffiti removal, etc.) ● Ensure that all equipment rooms, storage areas, and mechanical spaces remain orderly
and
secure
FC Parking’s ambassadors and manager serve as “first detectors,” ensuring the City is never
unaware
of
emerging
issues.
Major Task 4 — Staffing, Training & Supervision
Subtasks include:
● Recruit, screen, and complete background checks for all proposed staff ● Onboard team members through FC Parking’s training process ● Conduct ongoing customer service, safety, and facility care training ● Provide bilingual support at the garage (where available) ● Implement attendance monitoring and schedule coverage plans ● Regional Operations team conducts monthly audits for quality control
Policy Snippets
All of our policies are available to every associate at all times through our Human Capital
Management
(HCM).
Facility
Audits,
Employee
Training,
and
Customer
Service
are
just
a
few
of
the
items
available
at
the
employee’s
fingertips.
Major Task 5 — Customer Service & Public Interaction FC Parking’s customer service program is built on measurable excellence, demonstrated
performance,
and
an
employee-first
culture
that
drives
exceptional
guest
experiences.
Across
our
national
portfolio,
FC
Parking
maintains
an
average
guest
satisfaction
score
of
9.4/10
,
a
reflection
of
our
ICARE
customer
service
standards
and
our
operational
commitment
to
responsiveness,
professionalism,
and
hospitality.
We pair large-business resources with small-business attention to detail—giving the City
the
benefit
of:
● Better Service driven by consistent training, oversight, and accountability ● Custom Solutions tailored to the specific needs of each facility and community ● Cost Savings achieved through labor-efficient practices, proactive maintenance,
and
optimized
staffing
To strengthen customer service outcomes, FC Parking uses bonus programs and performance
incentives
that
reward
ambassadors
and
managers
for
meeting
service,
safety,
and
facility
upkeep
benchmarks.
These
programs
create
a
culture
of
pride,
ownership,
and
accountability
that
directly
improves
the
experience
of
City
patrons.
Performance Incentives Summary
● 100% Secret Shop Score: ○ 2025 YTD: 95 team members rewarded with 204.5 PTO days. ○ 2024: 87 recipients rewarded with 203 PTO days. ● ICARE Recipients: ○ 2025 YTD: 15 Recipients. ○ 2024: 55 recipients. ● Monthly Bonus: ○ 2025 YTD: 84 recipients rewarded with 139 PTO days. ○ 2024: 119 recipients rewarded with 263 PTO days. ● Leadership Call Winners: ○ 2025 YTD (Jan-Oct): $1000 total. ○
2024
(Jan-Dec):
$1300
total.
FC Parking uses bonus programs and
performance
incentives
to
reward
ambassadors
and
managers
for
meeting
service,
safety,
and
facility
upkeep
benchmarks.
This results in 73% higher employee retention vs industry average.
We offer competitive wages, healthcare benefits and 401(k) participation to all employees.
This
results
in
73%
higher
employee
retention
vs
industry
average.
FC Parking also leverages our FC University (FCU) training platform to ensure that every team
member
receives
structured
development
in
areas
including:
● Customer recovery and service follow-up ● De-escalation and conflict management ● Hospitality, professionalism, and communication ● Safety, cleanliness, accessibility, and risk prevention This combination of structured training, data-driven performance scoring, and meaningful
incentives
results
in
a
consistently
high
level
of
service
throughout
every
shift
creating
a
public
experience
that
reflects
positively
on
the
City
of
Salinas.
Subtasks include:
● Assist drivers with garage navigation, kiosk issues, payment processes ● Provide courteous, elevated hospitality through FC’s ICARE standards ● Collect informal feedback and escalate service issues to Manager/City ● Support theater events, downtown activities, and peak periods as directed ● Provide conflict de-escalation and coordinate with security or police as needed
Task 6 — Reporting, Communication & City Coordination Subtasks include:
● Daily activity log submitted to City ● Weekly summary including: Issues addressed; Equipment status; Safety concerns;
Customer
feedback;
Staffing
notes
● Monthly Operating Statement with detailed expenses and receipts ● Monthly meeting with City designee for performance review ● Immediate reporting of urgent matters (damage, vandalism, outages, hazards) Clear and proactive communication is a foundational FC Parking expectation. FC Parking has
the
ability
to
furnish
an
operating
statement
including
a
complete
detailed
statement
of
revenues
and
expenses,
with
receipts
to
support
all
expenditures;,
as
required
by
the
RFP.
Said
operating
statement
will
be
provided
upon
execution
of
an
NDA.
Sample Reports
FC Parking provides robust, audit-ready reporting tools that not only pull all standard PARCS
system
reports
but
also
analyze
the
underlying
PARCS
data
to
reveal
trends,
inefficiencies,
and
revenue
risks,
helping
our
clients
achieve
15 percent
or
more
in
operational
savings
through
informed,
data-driven
decisions.
4.4 Approach to Meeting the City’s Schedule
FC Parking will meet or exceed the City’s operational schedule requirements through:
● Onsite Manager – 40 hours/week ● 19.5 hours/day of continuous staffing (5:30 a.m.–1:00 a.m.) ● Manager overlap during transition periods ● Consistent supervision and cross-shift continuity ● Ability to increase or reduce coverage based on City needs or seasonal demand ● Every shift is supported by GPS-verified attendance, ensuring coverage and accountability.
4.5 Transition and Start-Up Plan
FC Parking will begin recruitment immediately upon notice of intent to award , allowing us
to
identify,
screen,
and
select
the
most
qualified
candidates
before
the
transition
date.
Drawing
on
our
national
recruiting
network,
we
attract
top
talent
through
creative
pay
structures,
bonus
programs,
benefits
,
and
a
culture
that
emphasizes
employee
development
and
recognition.
Our compensation and incentive programs are designed to retain and elevate high performers.
This
approach
has
enabled
FC
Parking
to
retain
80%
or
more
of
existing
staff
-
including
management
-
during
transitions
at
other
facilities,
ensuring
operational
stability
and
preserving
valuable
local
knowledge.
Once onboarded, staff enter a structured 30/60/90-day performance review cycle delivered
through
FC
University
(FCU).
These
milestone
reviews
include
customer
service
scoring,
operational
competency
checks,
safety
performance,
and
professionalism
standards.
This
structured
development
ensures
that
all
new
and
existing
team
members
meet
FC
Parking’s
expectations
and
deliver
reliable
service
from
day
one.
Our goal is clear: to provide service equal to or better than the City’s current operation on
the
very
first
day
of
FC
Parking
management.
Through
immediate
recruitment,
proven
retention
methods,
structured
onboarding,
and
consistent
oversight,
we
ensure
a
seamless
operational
transition
with
no
loss
of
quality,
professionalism,
or
customer
experience.
Week 0–1: Pre-Launch - General
● Finalize insurance certificates, and staffing approvals ● Conduct site visit with City staff ● Review equipment and current operating conditions ● Finalize hiring and background checks Week 2: Pre-Launch - Onboarding & System Setup
● Classroom and field training for staff ● Establish reporting formats and communication protocols ● Create Daily Log templates, maintenance logs, and inspection sheets Week 3:Pre-Launch - Soft Launch
● Mock operations, equipment testing, walk-through with City ● Final adjustments to procedures Day 1: Official Launch
● Regional Leadership onsite + Full staff present ● Begin City-approved reporting schedules
4.6 Demonstration of Ability to Achieve City Objectives This Work Plan demonstrates FC Parking’s ability to:
● Maintain a clean, safe, welcoming garage ● Ensure steady hands-on management with full coverage, daily embedded staff ● Deliver accurate financial and operational reporting ● Maintain strong communication with the City ● Provide customer service that supports the City’s public image ● Remain adaptable to future modernization and equipment upgrade
Chapter 5 - Proposed Innovations
FC Parking takes a technology-agnostic, operationally driven approach to innovation.
Our
focus
is
not
on
selling
a
“preferred
system,”
but
on
helping
the
City
select
and
implement
the
solutions
that
produce
the
best
long-term
results,
the
highest
uptime,
the
lowest
maintenance
cost,
and
the
most
efficient
labor
usage
for
this
specific
facility.
Because our team has operated hundreds of facilities equipped with every major PARCS
manufacturer,
LPR
platform,
pay-on-foot
system,
validation
platform,
and
revenue
control
technology,
we
bring
a
unique
and
practical
understanding
of:
● What equipment performs reliably in real-world environments ● Which solutions actually reduce labor hours ● Which systems drive up technician call-outs, maintenance costs, or downtime ● Which expensive solutions are unnecessary for a garage of this size ● Which lower-cost solutions still deliver robust functionality and value This operational experience combined with our technology-agnostic philosophy makes our
innovation
program
fundamentally
different:
every
recommendation
is
based
on
evidence,
performance,
cost-benefit
analysis
,
for
what
will
truly
work
for
the
City
of
Salinas’
435
space
garage.
5.1 Technology-Agnostic Advisory Approach
FC Parking does not promote any specific manufacturer or PARCS platform. Instead, our
role
is
to:
● Evaluate the City’s existing 2016-era system & Identify functional gaps, degraded components,
and
pain
points
● Outline what can be repaired, refreshed, or extended ● Provide side-by-side comparisons of modernization options ● Match technology solutions to your facility’s volume, layout, usage patterns, and
budget
Why this matters:
Many parking operators recommend the systems they profit from or a bulk pricing purchasing
agreement
with—even
if
those
systems
are
mismatched
to
the
facility.
FC
Parking
does
the
opposite:
we
tailor
recommendations
exclusively
to
the
City's
needs.
5.2 Innovation Through Operational Efficiency and Labor Reduction
While new equipment can improve the customer experience, its greatest value often comes
from
reducing
labor
costs
and
minimizing
unnecessary
staff
interventions.
Examples of labor savings from the right technology:
● Fewer customer service interruptions
Modernized
pay
stations
and
gate
equipment
reduce
the
number
of
times
staff
must
leave
their
duties
to
handle
machine
issues.
● Reduced maintenance call-outs
Reliable
hardware
decreases
the
need
for
costly
technician
visits—which
can
be
one
of
the
largest
hidden
expenses
in
parking
operations.
● Quicker troubleshooting
Systems
with
intuitive
interfaces
allow
onsite
staff
to
resolve
many
issues
themselves,
without
vendor
intervention.
● Automated validations and mobile payments
Reduce
the
friction
and
time
demands
associated
with
manual
ticket
handling
or
cashier
tasks.
● Improved uptime = lower soft labor cost
Staff
spend
less
time
compensating
for
equipment
outages
and
more
time
on
customer
service
and
facility
care.
FC Parking’s deep experience allows us to forecast these impacts and provide the City with
a
clear,
data-based
understanding
of
the
lifecycle
cost
of
each
option.
5.3 Equipment Performance Evaluation & Upgrade Roadmap Should the City desire, FC Parking will develop a comprehensive modernization roadmap
,
which
may
include:
● PARCS refresh or replacement
● License Plate Recognition (LPR) integration ● Digital permit and monthly parker platforms ● Tap-to-pay, mobile pay, or contactless kiosks ● Validation platforms with cloud-based merchant dashboards ● Remote monitoring dashboards for uptime and alerts ● Increased automation for labor-light operations Key Innovations We Provide to Support This Roadmap:
● Total Cost of Ownership Analysis (TCO)
Includes
equipment
costs,
maintenance
plans,
call-out
fees,
labor
efficiency
gains,
and
expected
uptime.
● Brand-agnostic comparisons
We
present
at
least
two
to
four
system
options,
comparing
features,
reliability,
maintenance
cycles,
and
cost-effectiveness.
● Data-Driven Recommendation
Based
on
actual
usage
patterns
from
the
Monterey
Street
Garage,
including
transient
peaks
(e.g.,
Maya
Cinema
patrons)
and
monthly
parker
behavior.
This ensures the City is never overpaying for features it does not need.
5.4 Customer-Facing Innovation Enhancements
While FC Parking will operate the existing system as-is, the City may choose to add enhancements
that
improve
the
user
experience,
such
as:
● QR code customer support signage
Directs
users
to
help
features
or
troubleshooting
instructions.
● Mobile pay to reduce kiosk congestion and maintenance. ● Optional bilingual digital messaging to support Salinas’ demographic composition.
These enhancements improve service consistency and reduce pressure on onsite staff.
5.5 Operational Process Innovations
Beyond technology, FC Parking provides procedural innovations proven across other engagements:
● Daily maintenance logs with photo documentation Enhances
issue
tracking
and
reduces
facility
risk.
● Predictive maintenance spotting
Identifies
equipment
degradation
before
outages
occur.
● Standardized customer recovery protocol
Ensures
efficient,
consistent
handling
of
complaints
or
service
issues.
● Daily, Weekly, Monthly operational scorecards
Covering
uptime,
safety
compliance,
customer
interactions,
and
facility
cleanliness.
● Quarterly performance reviews with the City
Focused
on
continuous
improvement
and
strategic
adjustments.
These procedural innovations translate directly into lower operational risk, higher reliability,
and
a
more
consistent
patron
experience.
CHAPTER 6 — PROJECT STAFFING
FC Parking will staff the Monterey Street Parking Garage with a professional, highly trained
team
supported
by
strong
regional
oversight
and
corporate-level
resources.
Our
staffing
model
ensures
that
the
City
receives
consistent
operational
coverage,
reliable
customer
service,
accurate
reporting,
and
proactive
facility
oversight.
The proposed staffing structure for this project includes:
● Regional Operations Director for field audits, staff support, and City coordination
● Corporate Support Teams providing HR, payroll, revenue auditing, safety, technology,
and
compliance
This structure ensures that the garage receives daily hands-on service backed by experienced
leadership
and
deep
organizational
support.
6.1 Key Personnel Assignments
Garage Manager – [Pending Contract Award]
Role: Onsite Operations Lead
Schedule:
9:00
a.m.
–
5:30
p.m.
Reports
To:
Regional
Operations
Director
Primary Responsibilities:
● Direct daily operations of the Monterey Street Parking Garage ● Supervise all Ambassadors across all three daily shifts ● Ensure completion of opening, midday, and closing checklists ● Review maintenance logs, incident reports, and customer interactions ● Serve as primary daily contact for the City ● Monitor PARCS equipment functionality and coordinate vendor support ● Oversee revenue documentation and weekly deposit coordination ● Conduct performance coaching, 30/60/90-day reviews, and ongoing training ● Ensure safety, cleanliness, and service standards across all shifts The Manager’s schedule intentionally overlaps all Ambassador shifts to ensure smooth handoffs,
consistency,
and
oversight
during
high-traffic
periods.
AM Ambassadors
Schedule: 5:30 a.m. – 1:00 p.m. (7.5 hours)
Reports
To:
Garage
Manager
Primary Responsibilities:
● Perform opening duties including full facility walkthrough and equipment checks
● Prepare garage for morning peak traffic and commuter activity ● Conduct safety reviews of stairwells, elevators, lighting, and entrances ● Complete cleaning tasks and ensure pay stations and kiosks are operational ● Welcome early-morning patrons and support customer needs ● Log and photograph any maintenance or safety issues ● Support daily revenue control procedures The AM Ambassador anchors the facility during its most critical opening window, ensuring the
garage
is
safe,
clean,
and
operational
at
the
start
of
each
day.
Mid Ambassadors
Schedule: 1:00 p.m. – 8:30 p.m. (7.5 hours)
Reports
To:
Garage
Manager
Primary Responsibilities:
● Provide consistent operational continuity between the AM and PM shifts ● Oversee peak afternoon activity, including turnover from daytime to evening events
● Monitor kiosks and PARCS equipment during high-usage hours ● Assist customers with payment issues and general inquiries ● Conduct mid-day facility cleaning, upkeep, and condition checks ● Reinforce safety presence in stairwells, elevator lobbies, and entrances ● Document and communicate maintenance needs that arise during the afternoon ● Support special events, downtown activity, and theater traffic as required The Mid Ambassador is essential for seamless daily coverage , ensuring no gaps between morning
and
evening
operations.
PM Ambassadors
Schedule: 8:30 p.m. – 1:00 a.m. (4.5 hours)
Reports
To:
Garage
Manager
Primary Responsibilities:
● Support evening theater and entertainment traffic ● Provide high-visibility customer assistance & hospitality during evening peak hours
● Monitor facility activity and help deter unwanted behavior ● Complete evening cleaning and ensure kiosks and equipment remain operational ● Conduct end-of-day walkthroughs and address final customer needs ● Document incidents, equipment issues, or unusual activity before close ● Support any required closing procedures ● Serve as the primary point of contact for late-night patrons The PM Ambassador ensures the garage remains safe, clean, and supported during high evening
volume,
reinforcing
customer
service
and
public
safety.
West Coast Regional Support
Role: Regional Leadership & Quality Assurance
Team
:
See
Section
6.3 Primary Responsibilities:
● Provide oversight, coaching, and support to the onsite team ● Conduct scheduled and unscheduled site audits ● Review all reporting, maintenance logs, and customer feedback ● Support City staff with escalated issues or long-term initiatives ● Provide operational continuity when onsite Manager is unavailable ● Lead performance reviews, compliance audits, and training refreshers
Corporate Support Teams
FC Parking’s West Coast Headquarters and Corporate Headquarters (Lisle, IL) provide essential
back-office
support,
including:
● Human Resources ○ Recruiting, onboarding, background checks, and employee file compliance
● Payroll & Accounting ○ GPS-verified timekeeping integration ○ Revenue auditing and verification ○ Weekly and monthly reporting ● Risk & Safety ○ Incident management support ○ Safety standards, OSHA compliance, and policy documentation Technology Support
● PARCS troubleshooting guidance ● Assistance with vendor selection and system evaluation ● Advising on modernization and equipment upgrades This infrastructure ensures that the onsite team is supported by a mature, experienced organization
that
ensures
accuracy,
accountability,
and
consistent
service
quality.
6.2 Project Organization Chart
6.3 Staff Resumes
Estlin
Rydman,
CPP
-
Chief
Executive
Officer
Estlin Rydman oversees FC Parking’s national parking, mobility, and hospitality operations,
including
all
service
delivery
in
California
and
the
western
United
States.
With
more
than
27 years
of
experience
leading
parking,
transportation,
and
customer-focused
service
programs,
Estlin
has
partnered
with
major
healthcare
systems,
municipalities,
mixed-use
developments,
and
hospitality
brands
to
improve
operational
efficiency,
customer
satisfaction,
and
financial
accountability.
Under his leadership, FC Parking was named to the INC 5000 list of fastest-growing U.S.
companies
.
Estlin
is
a
Certified
Parking
Professional
(CPP)
through
the
National
Parking
Association
and
serves
on
the
association’s
Education
Committee.
He
is
a
past
recipient
of
the
NPA
40 Under
40 Award
,
recognizing
rising
leaders
making
significant
contributions
to
the
parking
and
transportation
industry.
Estlin provides executive oversight, strategic direction, and long-term operational planning
for
FC’s
West
Coast
portfolio,
including
the
Monterey
Street
Parking
Garage.
Steve
Hagedorn
-
Managing
Partner
–
West
Coast
Operations
Steve Hagedorn brings more than 25 years of leadership experience in Southern California
parking
operations,
including
high-volume
environments.
He
has
overseen
service
delivery
for
some
of
the
region’s
most
visible
public-facing
properties
and
consistently
delivers
measurable
improvements
in
service
quality,
facility
care,
and
cost
efficiency.
Steve oversees a team of more than 50 parking and shuttle professionals and plays a key
role
in
operational
audits,
performance
management,
and
staff
development
across
FC’s
West
Coast
portfolio.
His
deep
operational
experience
and
his
knowledge
of
regional
market
conditions
make
him
an
essential
resource
in
supporting
the
Monterey
Street
Parking
Garage.
Travis
Physioc
-
Regional
Manager
–
West
Coast
With more than 20 years of experience in parking management and frontline team leadership,
Travis
Physioc
has
overseen
operations
for
upscale
retail
centers,
dining
districts,
municipal
programs,
and
private
clubs
across
Southern
California.
Travis
is
widely
recognized
for
his
strengths
in
hospitality
leadership,
frontline
staff
performance,
and
delivering
consistent
operational
quality.
At FC Parking, Travis provides regional oversight, conducts site audits, supports training
and
performance
reviews,
and
ensures
that
each
property—including
the
Monterey
Street
Parking
Garage—meets
FC’s
standards
for
safety,
cleanliness,
customer
service,
and
operational
integrity.
Holly Leathers
-
Director
of
Recruiting
For more than 12 years, Holly Leathers has led recruitment and talent acquisition for FC Parking’s
nationwide
operations,
supporting
more
than
150
locations.
She
specializes
in
sourcing,
screening,
and
placing
high-caliber
hospitality
and
service
professionals,
ensuring
strong
cultural
fit
and
consistent
service
delivery
across
all
client
sites.
Holly has conducted more than 20,000 interviews and has built highly effective applicant
pipelines
for
municipal,
healthcare,
and
hospitality
accounts.
Her
expertise
ensures
rapid,
high-quality
staffing
transitions—an
essential
component
of
FC’s
ability
to
recruit,
onboard,
and
retain
a
strong
team
for
the
Monterey
Street
Parking
Garage.
Project Manager
-
TBD
-
either
retained
from
current
operation
or
hired
for
the
role.
Position: Garage / Project Manager
Experience:
7–12
years
in
parking,
facility
operations,
or
customer
service
leadership
Summary:
Experienced
operations
leader
with
a
background
managing
parking
facilities,
supervising frontline teams, coordinating maintenance, and delivering excellent customer
service.
Strong
working
knowledge
of
PARCS
systems,
daily
inspections,
safety
procedures,
revenue
documentation,
and
shift-based
operations.
Proven
ability
to
maintain
a
clean,
safe
facility
while
supporting
staff
performance
and
ensuring
service
continuity.
Preferred Experience:
Served
as
Parking
Supervisor
or
Assistant
Manager
in
a
300–600
space
facility,
managing
staff
scheduling,
daily
inspections,
and
maintenance
coordination
while
supporting
revenue
controls
and
customer
service
(2018–Present).
Prior
experience
as
Customer
Service
Lead
or
Ambassador
in
a
parking,
hospitality,
or
municipal
environment
with
responsibilities
including
customer
assistance,
equipment
support,
facility
checks,
and
staff
training
(2014–2018).
CHAPTER 7 — PROPOSAL EXCEPTIONS
FC Parking has carefully reviewed the City of Salinas’ Request for Proposals, including all
conditions,
requirements,
specifications,
and
the
Sample
Agreement
for
Services
(Attachment
C).
After
a
thorough
evaluation,
FC
Parking
confirms
that:
We take no exceptions to the City’s RFP, its requirements, or the Sample Agreement.
FC Parking agrees to comply fully with all terms, conditions, obligations, insurance requirements,
operational
requirements,
and
contractual
provisions
as
stated.
All
services
described
in
this
proposal
can
be
delivered
in
accordance
with
the
City’s
specifications
without
modification
or
exception.
Chapter 8 – Proposal Costs Sheet and Rates
*Management Fee included. Set Up Expenses included.